電子商務(wù)英語知到章節(jié)答案智慧樹2023年山東交通學(xué)院

電子商務(wù)英語知到章節(jié)測試答案智慧樹2023年最新山東交通學(xué)院第一章測試

Whichofthefollowingreferstoanydisparityinrelevantmarketinformationamongpartiesinatransaction?

參考答案:

informationasymmetry

WhichofthefollowingstatementsistrueaboutthetraditionaltradeoffbetweentherichnessandreachofamarketingmessagepriortothedevelopmentoftheWeb?

參考答案:

Thelargertheaudiencereached,thelessrichthemessage

Whichofthefollowingisnotauniquefeatureofe-commercetechnology?

參考答案:

informationasymmetry

E-commerceisavailablejustabouteverywhereandanytime.Thisisknownas:

參考答案:

ubiquity

Interactivitythatenablesproductcustomizationaltersindustrystructurebydecreasingthethreatofsubstitutes.

參考答案:

對

Costtransparencyreferstotheeasewithwhichconsumerscanfindoutthevarietyofpricesinamarket

參考答案:

錯

Theuniquefeaturesofe-commercetechnologyinclude:

參考答案:

Richness;GlobalReach;Ubiquity

Thegrowthofsociale-commerceisdrivenby_________.

參考答案:

socialsign-on;networknotification;sharingofproducts,services,andcontentonsocialaccounts;integratedsocialcommercetools

Whichofthefollowingisaleadingplatformforsociale-commerce?

參考答案:

Facebook

Whichtypeofe-commercegeneratedthelargestrevenue？

參考答案:

B2B

Economistsearlyvisionsaboute-commerceinclude_________

參考答案:

disintermediation;Informationasymmetrywouldbegreatlyreduced;anearlyperfectcompetitive

Whichofthefollowingisnotacharacteristicofaperfectcompetitivemarket?

參考答案:

Itishighlyregulated

Allofthefollowingwerevisionsofe-commerceexpressedduringtheearlyyearsofe-commerceexcept:

參考答案:

fastfolloweradvantage

TheReinventionperiodischaracterizedby_________.

參考答案:

user-generatedcontent;viralmarketing;localeconomy

Theearlyyearsofe-commerceareconsidered:

參考答案:

null

第二章測試

Ane-commercebusinessmodelaimstouseandleveragetheuniquequalitiesoftheInternet,theWeb,andthemobileplatform.

參考答案:

對

Whichofthefollowingisanexampleoftheaffiliaterevenuemodel?

參考答案:

Amazon

Assumeyouareanalyzingthemarketopportunityofadistancelearningcompany,L,thatcreateseducationcoursesdeliveredovertheInternetfortheFortune1000corporatemarket.Assumethattheoverallsizeofthedistancelearningmarketis$25billion.Theoverallmarketcanbebrokendownintothreemajormarketsegments:Corporate,College,andElementary/HighSchool,eachofwhichaccountsforathirdofthemarket.WithintheCorporatemarket,therearetwomarketniches:Fortune1000,whichaccountsfor60%ofthemarket,andallothers,whichtogetheraccountfor40%ofthemarket.WhatisL'srealisticmarketopportunity,approximately?

參考答案:

$5billion

AllofthefollowingcanbeconsideredadirectorindirectcompetitorofAmazonexcept:

參考答案:

null

Allofthefollowingmayleadtoacompetitiveadvantageexcept:

參考答案:

fewerproducts

Thesinglemostimportantelementofabusinessmodelisthemanagementteamresponsibleformakingthemodelwork.

參考答案:

對

Cooperationwithkeyopinionleaders(KOL)hasbecomethemostpopularmarketingstrategyforsocialmediaplatformsandadvertisersinChina.

參考答案:

對

Whichofthefollowingisanexampleofacompanyusingthecontentprovidermodel?

參考答案:

Netflix

Whichofthefollowingisnotavariationofthee-tailerbusinessmodel?

參考答案:

marketcreator

Whichofthefollowingbelongtomajortypesofe-tailers?

參考答案:

manufacturer-direct;bricks-and-clicks;virtualmerchant

Serviceproviderstrade_________forrevenue.

參考答案:

Knowledge;Expertise;Capabilities

On-demandservicecompaniesarecharacterizedbythefreesharingofresourcesbetweenthecompanyandconsumers.

參考答案:

錯

A______isadigitalnetworkdesignedtocoordinatetheflowofcommunicationsamongfirmsengagedinbusinesstogether.

參考答案:

privateindustrialnetwork

Whichofthefollowingcompaniesareexamplesofindustryconsortia?

參考答案:

Schaeffler;Bosch

WhichofthefollowingaretrueforWalmart’snetwork?

參考答案:

monitortheactualinventoryleveloftheirgoods;oneofthelargestprivateindustrialnetworksintheworld;monitorthesalesoftheirgoods;Itisoneofthelargestprivateindustrialnetworksintheworld

第三章測試

AroughlyequalpercentageofmenandwomenusetheInternettoday.

參考答案:

對

Consumerbehavioristhestudyofhowindividuals,groups,andorganizations_______goods,services,ideas,orexperiencestosatisfytheirneedsandwants.

參考答案:

Use;Buy;Disposeof;Select

ChineseSingles’DayshoppingfestivalisasuccessfulapplicationofFOMO.

參考答案:

對

Aconsumer’sbuyingbehaviorisinfluencedbyindependentdemographicvariableswhichinclude__________.

參考答案:

Psychologicalfactors;Culturalfactors;Socialfactors

______occurswhenacompetitorclicksonsearchengineresultsandads,forcingtheadvertisertopayfortheclickeventhoughtheclickisnotjustified.

參考答案:

Clickfraud

Howcanabusinessoptimizeitswebsite?

參考答案:

designthesitetobeeasilyrecognizedandreadbythesearchengine;updatecontentfrequently;CarefullychoosekeywordsusedontheWebpages

Both________and_________arethemainthingsthatdetermineyourperformanceintheauction.

參考答案:

Qualityscore;ThemaximumCPC

Organicsearchresultsdependsonabiasedalgorithm.

參考答案:

錯

AmazonAssociatesProgramisaprivateindustrialnetworks.

參考答案:

錯

Contextadvertisingisbasedonapay-per-clickbasis.

參考答案:

對

Advertisingnetworksallowadvertiserstargetspecificcustomersbasedontheprofileoftheaudienceviewingthecontent.Thisiscalled__________.

參考答案:

personalizedadvertising

WhichofthefollowingisNOToneofadvertisingnetworks’functions?

參考答案:

Designadvertisement.

RichMediaAdsarealsotheleasteffectiveandthelowestcostformofonlinemarketing.

參考答案:

錯

RichMediaAdsarefarmoreeffectivethansimplebannerads.

參考答案:

對

Comparedwithotheradformats,sponsorshipsarenotinanovertlycommercialmanner.

參考答案:

對

第四章測試

Whichofthefollowingaresocialmarketingplayers?

參考答案:

RED

（小紅書）;Pinterest;TikTok(抖音)

Socialmarketingstrengthensthebrandanddrivessalesbyhavingconversationwithcustomers.

參考答案:

對

Whichofthefollowingistheonlineversionofword-of-mouthadvertising?

參考答案:

Viralmarketing

ThemovieNeZhaappliedthefollowingviralmarketingstrategies:______.

參考答案:

GoodqualityofthemovieledtopositivecommentsonDouban;therearenumerousmomentsinthemoviethatweredeeplyresonant.;createdpostsonWeibowithkeyswordssuchas“國漫崛起”，“東方神話IP”whicharousedaudience’spatrioticsentiment.;ManystarsalsoforwardedpostsaboutthemovieandevencosplayedNeZha.

________referstoamoreorlessstablegroupoffanswhoareengagedandcommunicatingwithoneanotheroverasubstantialperiodoftime.

參考答案:

community

Marketershaveanumberoftacticstobuildcommunities,including

參考答案:

insideinformationonnewproducts;guidanceandrecommendationsforcustomers;freegiftsforbringinginnewmembers.;pricediscountforloyalty

The“alwayson,alwayswithus”natureofsmartphonesgreatlyshortensthetimeavailableformarketingmaterials.

參考答案:

錯

2)Themorepeopleusetheirmobiledevicestosearchforandobtainlocalservices,themoreopportunitiesthereareformarketerstosendtargetedmessagestoconsumersatjusttherightmoment,atjusttherightlocation,andinjusttherightway.

參考答案:

對

Whichofthefollowingaccountsforthemostmobileadspending?

參考答案:

searchengineadvertising

Chinesepeopleprimarilyusemobiledevicesforshoppingorbuying.

參考答案:

錯

Whichofthefollowingisthemostpopularmobilemarketingformat?

參考答案:

searchengineadvertising

Displayadvertisinghasthelargestsizeofmobilemarketingexpenditures.

參考答案:

錯

Friend-finderservicesanswerthequestionof__________.

參考答案:

null

Localmarketingisbasedonthemarketingtheory—demographicsegmentation.

參考答案:

錯

TheGPSreceiversinthesmartphonesalongwithothertechniques,meantthatauser’slocationcouldbefairlywellknownby_________.

參考答案:

telecomcarriers;Marketers;serviceproviders;cellphonemanufacturers

第五章測試

Virtualmerchantsfacepotentiallylargecostsforallofthefollowingexcept:

參考答案:

buildingandmaintainingphysicalstores

Manufacturer-directfirmsareonlysingle-channelmanufacturers.

參考答案:

錯

Manufacturer-directmodelhasfollowingadvantages___________.

參考答案:

givethefirmcompletecontroloveritscustomerdatabase;simplifythecompany’soperations;eliminatetheneedtosupportawholesaleandretailsalesnetwork

__________haveanetworkofphysicalstoresastheirprimaryretailchannel,butalsohaveonlineofferings.

參考答案:

bricks-and-clickscompanies;omini-channelmerchants

Whichofthefollowingaretrueforbigdataandpowerfulanalyticsprograms?

參考答案:

makepossiblepredictivemarketing;tosendpersonalizedmessagestocustomers;Intendtomakeconsumersallintobigspenders;recommendproductsbeforetheyask

StitchFixonlyreliesonbigdatatoclothingitemsandaccessoriesforcustomers.

參考答案:

錯

MassiveandwellservedSMEmarketisonedrivingforceofFintechinChina.

參考答案:

錯

Antchecklater(花唄)givescreditratingstousersbyleveragingusers’merchantdataontheplatform.

參考答案:

對

Payment/remittanceshasthelargestsizeofFintechservices.

參考答案:

對

Antchecklater(花唄)isavirtualcreditcardtypeofproductthatfacilitatescreditpayments.

參考答案:

對

Purchaseofalltravelelementsare_________offeredbyonlinetravelsites.

參考答案:

commerce

Consumers’travelrequirementsinclude_________.

參考答案:

reserving;comparisonshopping;researching;planning

Whichofthefollowingisnotamajortrendintheonlinerecruitmentservicesindustry?

參考答案:

disintermediation

“Passivetalent”referstopeoplewhoarenotactivelylookingforanewjob.

參考答案:

對

Sharingeconomybusinessmodelhasnonegativeoutcomes.

參考答案:

錯

第六章測試

WhatdoesALaCartemean?

參考答案:

payforwhatyouuse

WhichoneistrueforFreemium?

參考答案:

basicservicesareprovidedfreeofcharge;moreadvancedfeaturesmustbepaidfor

There’snothingcontradictoryaboutallthreemodels:subscription,ALaCarteandfreemium.

參考答案:

對

__________referstotheconvergenceofdesign,production,anddistributionofthecontent.

參考答案:

contentconvergence

Whichofthefollowingisnotanexampleofindustrystructureconvergence?

參考答案:

Apple’sdevelopmentoftheiPad

WhichofthefollowingtypesofonlinecontentisconsumedbythelowestpercentageofInternetusers?

參考答案:

magazines

Whichofthefollowingisnotanadvantagethatpuredigitalnewssiteshaveoverprintnewspapers?

參考答案:

Theyofferhigherqualityjournalism

Whichofthefollowingaretrueforprint-centricperiod?

參考答案:

Therewerenochanceforthemtohaveanyinteractions;Thetechnologyplatformwasthedesktoporlaptopplatform

“Contentisking”meansowninghigh-qualitycontentprovidesagoldenopportunitytogeneraterevenue.

參考答案:

對

Inthetraditionalprocess,pricesdeterminedlargelybytheauthor.

參考答案:

錯

Amazon’sdigitalecosystemsbroughtunprecedentedchangetoonlinebookintermsof___________.

參考答案:

Readership;Authorship;Publishing;Content

________wassuedbytheJusticeDepartmentforviolatingantitrustlawsinconnectionwithe-books.

參考答案:

Apple

WhichofthefollowingstatementsisnottrueaboutOTT?

參考答案:

Itischangingtelevisionfroma“l(fā)eanforwardandengage”experienceintoa“l(fā)eanbackandenjoy”experience

Streaminghasreplaceddownloadingasthepreferredconsumerviewingplatformforhomeentertainmentcontent.

參考答案:

對

WhichofthefollowingaretrueforOTTadvertising?

參考答案:

Commercialsarebasedonherlocation,interestanddemographics;OTTadvertisingisoftenboughtandsoldprogrammatically;Itallowstheadvertiserstoreachtherightaudienceattherighttime

第七章測試

Socialnetworksattractpeoplewithsharedinterests,suchas________.

參考答案:

hobbies;sports;vacations

Doubanisanexampleofa(n)________socialnetwork.

參考答案:

interest-based

WithAPItechnology,Facebookopensupitsplatformandgivesotherappsorwebsitestheaccesstoitsdata.

參考答案:

對

Whichofthefollowingaretrueforgeneralcommunity?

參考答案:

Thepurposeofthegeneralcommunityistoattractlargeenoughaudience;Facebookisworld’smostpopularonlinesocialnetworkwiththelargestnumberofmonthlyactiveusers

Awebsitedesignedaroundacommunityofmemberswhoself-identifywithademographicorgeographiccategoryisclassifiedasa(n):

參考答案:

affinitycommunity

爸媽網(wǎng)is____________designedtoattractparentsbyofferingdiscussionandservicesthatfocusonEnglisheducationforearlychildhood.

參考答案:

Affinitycommunity

Sponsoredcommunitiesareallnon-profitonlinecommunitiesforthepurposeofpursuingorganizationalgoals.

參考答案:

錯

Whichofthefollowingistheexampleofsponsoredcommunity?

參考答案:

水木社區(qū)

ResearchGate

isa__________forscientistsandresearcherstosharepapers,askand答案questions,andfindcollaborators.

參考答案:

Practicenetwork

Whichofthefollowingaregoalsofsponsoredcommunities?

參考答案:

Todevelopinternalsocialnetworks;Toshareknowledge;Toincreasetheinformationavailabletoitsmembers

SocialmediainfluencerisalsocalledInternetcelebrity.

參考答案:

對

Inwhatwayscaninfluencersturnthetrafficintorealcash?

參考答案:

receivingvirtualgifts;showingadvertisements;directingtheirfanstoonlineshops

WhichofthefollowingaretrueforthesocialmediainfluencerLiJiaqi(李佳琦)?

參考答案:

Themediahasdubbedhimthe"LipstickKing";Hegivesasubjectivecommentontheproducts,notjustbragging.Hisfansreallyappreciatehissincerity

Socialnetworksalsopresentenormousrisksforindividuals,communities,firms,andevenforsocietyasawhole.

參考答案:

對

WhichofthefollowingaretrueforFacebook’sCambridgeAnalytica

datascandal?

參考答案:

null

第八章測試

AllofthefollowingarethebenefitsforB2BE-commerceexcept:

參考答案:

Visibilitycanbefullyrealized

WhichofthefollowingaretrueforB2BE-commerce?

參考答案:

manyFortune1000supplychainsarerisky,vulnerable,andsociallyandenvironmentallyunsustainable;Lowersearchcostsforbuyers;Lowertransactioncosts;Creategreaterpricetransparency

________purchasinginvolvesthepurchaseofgoodsbasedonimmediateneed