設(shè)定目標(biāo)培訓(xùn)

SettingObjectives

設(shè)定目標(biāo)第一頁，共二十九頁。Identifyneeds確認(rèn)需求Designtheprogramme設(shè)計(jì)課程Setobjectives設(shè)立目標(biāo)Selectmethodsofmeasurement選定評(píng)估方法Measurethechangeinperformance評(píng)估行為/表現(xiàn)上的改變Runtheprogramme硒俴諺最TheTrainingCycle

訓(xùn)練循環(huán)圖第二頁，共二十九頁。Knowledge,SkillsandAttitudes

知識(shí),技巧及態(tài)度第三頁，共二十九頁。第四頁，共二十九頁。RequirementsForLearning&SubsequentChangeInBehaviourBackOnTheJob

針對訓(xùn)練後的學(xué)習(xí)及改變工作行為的要求Head-Knowledge頭-知識(shí)Participantsneedtoknowandunderstandthetopic參加者必需知道并了解主題Hands-Skills手-技巧

Participantsneedtohavepractisedtheskillsinahands-onwayinaprotectedenvironment參加者必需實(shí)際地練習(xí)技巧Heart-Attitudes心-態(tài)度Participantsneedtowanttodosomethingdifferentandtofeelconfidentintheirheartsthatitwillbeworthwhile參加者必需有心想要改變,并對它的價(jià)值深具信心.第五頁，共二十九頁。Common&ProblematicAttitudes

共通及有問題的態(tài)度Junkie:Trainingismybirthright-that’soneofthereasonsIjoinedO&M..Sofaryouhaveletmedown-youhaven’tgivenmeenough....andbythewaynevercan

JunKie:

訓(xùn)練是我的權(quán)利 那也是我進(jìn)入奧美的其中一個(gè)原囚,到現(xiàn)在為止,你們己經(jīng)讓我失望.你們給我的根本不夠.....以這種方式看來,永遠(yuǎn)不可能足夠

Escapist:Trainingisfunandgetsmeawayfromthedailygrind.Whatgoesoninthetrainingsessionbearsnorelationtotherealworldbackattheoffice

Escapist:

訓(xùn)練很有趣,而且可以讓我遠(yuǎn)離我的日常工作,但訓(xùn)練的內(nèi)容和我的日常工作似乎都沒有關(guān)連性.Whatcanwedoaboutthese?

我們該怎麼辦呢?第六頁，共二十九頁。IfYouHitaCynictheCompetenciesStoryUsuallyDisarms

如果你遇到一個(gè)憤世嫉俗的人

通常先化解敵意Idon’tknowwhyI‘mherebecauseIammuchmoreexperienced/smarterthaneveryoneelse我不知道為什麼我會(huì)在這里,因?yàn)槲冶葎e人都聰明而且我的經(jīng)驗(yàn)也比別人都來的豐富第七頁，共二十九頁。WeHaveToAssumeOurPeopleAreAlreadyHighlyCompetent.....…

我們必需假設(shè)我們的員工已經(jīng)有很好的能力Competence有能力Incompetence沒有能力第八頁，共二十九頁。........ButToLearnTheyNeedToBeinaStateofConsciousCompetence

......但為了要學(xué)習(xí),他們必需身處在一個(gè)有意識(shí)有能力的狀態(tài)下Unconscious無意識(shí)Conscious有意識(shí)Conscious有意識(shí)Unconscious無意識(shí)Competence有能力Incompetence沒有能力第九頁，共二十九頁。

Improvedperformanceonthejob改善工作表現(xiàn)Competencies

能力Whenplanningaprogramme,writedownwhatyouwantparticipants,attheendofthesessionto

在計(jì)劃一個(gè)節(jié)目時(shí),寫下你希望參加者在課程結(jié)束後Knowingtheirheads

在他們的腦袋中學(xué)到了什麼Havepractisedwiththeirhands

身體力行了些什麼Feelintheirhearts

用心體會(huì)了些什麼KSAbuildtocompetenciesonthejob

知識(shí)/技巧/態(tài)度建立了工作的能力Theapplicationofcompetenciesdeliversaresult

運(yùn)用自己的能力才能達(dá)成結(jié)果

第十頁，共二十九頁。KSAExample:AdoptACountryK1.Knowtheregion&OMAPbetter2.Knowtheiradoptedcountry&O&Minthatcountryinconsiderabledepth3.UnderstandthedimensionsofworkingacrosstheregionwithpeoplefromdifferentculturesS4.Havepractisedlistening,inquiring,influencingandrelationshipbuildinginnonhometown/countryenvironment.5.Havepractiseddrivingtosolutionsonmajorclient/agencyprojectsincrosscountryteamsA6.Feeltheyarepartofanetworkoflikemindedpeople7.Feelabiteliteandrecognisedfortheirpotential8.WanttostayandbuildtheircareerswithO&M9.Feelencouragedtospreadtheirwingsandcontributemore第十一頁，共二十九頁。KSA’sExample:SellingK1.Knowthatsellingisakeypartoftheirjobsandcareerprogression2.Understandhowtorecognise,nurture&protectgreatideas3.Knowhowtheirclientsbuyideas&actaccordinglyS4.Havepractised....Differentbuyingsituationsinroleplays5.Presentingwork,inparticularbringingtheatre,drama&flair6.ProtectingworkbyovercomingobstaclesandresolvingconflictA7.Feelpassion,courage&convictionforthecauseofsellinggreatwork8.Havethetenacityofbulldogswhenitmatters第十二頁，共二十九頁。KSAExercise

KSA練習(xí)

ThinkaboutatrainingsessionyouhavejustconductedorareduetoconductandwritedowntheKSAyoumustdeliverforsuccess improvedperformancebackonthejob

試著回想一個(gè)你剛參與或正要參與過的訓(xùn)練,并寫下 成功必備的知識(shí),技巧及態(tài)度

在回到工作崗位後改善工作表現(xiàn)第十三頁，共二十九頁。TypesOfTrainers

訓(xùn)練者的種類KeyDimensions主要條件k *

K Knowledgeandexperienceofsubject

對主題的知識(shí)及經(jīng)驗(yàn)s *

S Teachingskills

傳授技巧a *

A Attitude-concernforneedsforlearners

態(tài)度-關(guān)心學(xué)習(xí)者的需要第十四頁，共二十九頁。kTypes:LowKnowledge&ExperienceOfSubject

k型態(tài):較少的知識(shí)及經(jīng)驗(yàn)High高Low低Concern關(guān)心Low低High高Skills技巧第十五頁，共二十九頁。TheEndearingBumblerk.s.A.ThePersuaderk.S.A.TheArrogantCharlatank.S.a.TheIncompetentk.s.a.kTypes:LowKnowledge&ExperienceOfSubject

k型態(tài):較少的知識(shí)及經(jīng)驗(yàn)High高Low低Concern關(guān)心Low低High高Skills技巧第十六頁，共二十九頁。Assumption

假設(shè)OurTrainershaveanappropriateknowledgeandexperienceoftheirsubjectmatter-theyareall對於訓(xùn)練的主題,我們的訓(xùn)練者有足夠的知識(shí)及經(jīng)驗(yàn)

KOriftheydon’twhenfirstasked,theydotheirhomework!或者,如果在他們第一次被問及時(shí)不知道的話,他們便會(huì)回家作功課!第十七頁，共二十九頁。TheHumbleExpert謙卑的講師K.s.A.TheOgilvyTrainer奧美的講師K.S.A.TheDirectiveInstructor命令式的講師K.S.a.TheBoringLecturer無趣的講師K.s.a.KTypes:HighKnowledge&ExperienceOfSubject

K型態(tài):較多的知識(shí)及經(jīng)驗(yàn)High高Low低Concern關(guān)心Low低High高Skills技巧第十八頁，共二十九頁。TheBoringLecturerK.s.a.

無趣的講師Oftenahighlyplacedexpert

通常是身經(jīng)百戰(zhàn)的專家Likestobeseenassupportingtraining

希望被視為支援性的訓(xùn)練

It’spartofourculture

這是我們文化的一部份Lacksskills.Tendstousenotesratherthanoverheads

缺乏技巧.多半是使用講義而非投影片Oftenapprehensiveandnervousinside

內(nèi)心通常焦慮,恐懼的第十九頁，共二十九頁。Participantsoftenfallasleep參加者通常會(huì)睡著TheBoringLecturerK.s.a.(Cont’d)

無趣的講師(續(xù))Doesn’thavethetimeorinclinationtoprepare

沒有時(shí)間或意愿來準(zhǔn)備

Thesepeopleareheretolearnfrommeandhere ismymessagefromonhigh

這些人是來這里向我學(xué)習(xí)的,而這正是我想要傳 達(dá)的第二十頁，共二十九頁。Stickstohismaterialortrainingprocedurerigidly

一成不變的順著他的教材或訓(xùn)練方式Rarelyallowsanyvariationineithercontent,structureortiming.Ormuchparticipation

對於他的內(nèi)容,架構(gòu)或時(shí)間很少有變化.也不是參與式的Oftenhasbigdecksofacetateswhichparticipantsseewithhorror

通常帶著一大疊投影片,被參與者認(rèn)為畏途CalledBrian

叫作“Brian”Participantscangetfrustratedandangry參加者通常會(huì)感到沮喪及生氣TheDirectiveInstructorK.S.a.

命令式的講師第二十一頁，共二十九頁。B

Briefing(簡介)R

Resources(資源)I

Instructions(指引)A

Application(運(yùn)用)N

Notes(作筆記)第二十二頁，共二十九頁。A Activity(活動(dòng))L

Learning(學(xué)習(xí))I

Involvement(參與)C Consultation(諮詢)E Evaluation(評(píng)估)第二十三頁，共二十九頁。TheHumbleExpertK.s.A.

謙卑的講師Recognisedexpert

公認(rèn)的專家Soconcernedaboutthegroupandtheirlearningrequirementsthatheisself-effacingandcaneasilygooffontangents

關(guān)心學(xué)習(xí)者及他們的需求,是個(gè)行動(dòng)主義者,可以很容易的突發(fā)奇想第二十四頁，共二十九頁。Participantshavetoworkveryhardtoextractthelearning參與者必需非常努力的粹取學(xué)習(xí)的精華TheHumbleExpertK.s.A.(Cont’d)

謙卑的講師(續(xù))Lackofteachingskillsmakeshimappearapologetic,longwinded,disorganisedandrepetitive

缺乏教學(xué)的經(jīng)驗(yàn)使他變得謙卑,冗長,較無組織,且一直重覆第二十五頁，共二十九頁。WhereWeWantToBe

我們想往何處TheOgilvyTrainer奧美的講師K.S.A.第二十六頁，共二十九頁。TheOgilvyTrainerK.S.A.

奧美的講師Deepknowledge,experienceandu