商務(wù)英語知到章節(jié)答案智慧樹2023年湖北經(jīng)濟(jì)學(xué)院

商務(wù)英語知到章節(jié)測試答案智慧樹2023年最新湖北經(jīng)濟(jì)學(xué)院第一章測試

_______istobuyproductswithintentionofusingthemasmaterialsinmakinganewproduct.()

參考答案:

Manufacturingbusiness

_____arethepotentialadvantagesofsettingupacorporation.()

參考答案:

Legalentity

;Limitedliability

;Easiertosecurefunding

______breaksupacompanyintodifferentgroupsbasedonspecializationofthework.()

參考答案:

Functionalstructure

Theadvantagesofaflatbusinessmanagementstructureinclude____.()

參考答案:

Encouraginginnovation

;Moreautonomy

;Lesshierarchy

_____referstotheprocessofprovidingmoneyforbusinessactivitiestomakepurchasesorinvestments.()

參考答案:

Financing

______isacommontypeofdebtfinancingfromthebank.()

參考答案:

Bankloan

Whichofthefollowingpointsisnotanadvantageofequityfinancing?()

參考答案:

Retainingbusinessownership

_____arethecommonlyusedproductionfactorsforproducingproductsorservice.

()

參考答案:

Capital

;Labor

;Land

;Entrepreneurship

_____inmarketeconomyactasasignalforproducersandconsumersinmakingbusinessdecisions.()

參考答案:

Price

_____isnotapossiblefeatureofthemarketeconomy?()

參考答案:

Centralizeddecisionmaking

第二章測試

Theprocessoffindingpeopleforparticularjobsisrecruitmentor,especiallyinAmericanEnglish,_______.()

參考答案:

hiring

Welookatthebackgroundsof________:theirexperienceofdifferentjobsandtheireducationalqualifications.()

參考答案:

applicants

Theheadhuntersmaybecalledontofindpeopleforveryimportantjobs,persuadingthemto_______theorganizationstheyalreadyworkfor.()

參考答案:

leave

Anumberofpeoplewere________withshort-termcontracts.()

參考答案:

takenon

Itishopedthatnewinvestmentinthisregionwillgenerate_________.()

參考答案:

employment

Integratinganewemployeeintotheorganizationwon’tcostmuchtimeandexpenditures.()

參考答案:

錯

Thecostofanewemployeeisjustthesalarywithoutvariousbenefits.()

參考答案:

錯

Nomatterhowyouexplainit,theendresultoflayoffisdevastatingtobothpartiesinvolved.()

參考答案:

對

DismissinganemployeeonaFridayafternoonisasmartdecision.()

參考答案:

對

Themanagerdoingthefiringcouldmakesomepromisestohelpthemfindnewjobs.()

參考答案:

錯

第三章測試

Whenwedatebacktothetheoriginofbrands,whichofthefollowingcanbe?()

參考答案:

Theshieldinaknight’shand

;Burninglivestockasamark

_________isnotajuniorequityofabrand.()

參考答案:

Brandloyalty

WealthywiveswhoalwaysbuyChanelwhentheyneedanewbagareshowingbrand___________.()

參考答案:

Loyalty

Aproductlifecycleconsistsof____________.()

參考答案:

Decline.

;Maturity

;Growth

;Introduction

Angelababywasinvitedbythebrandcompanytoadvertiseanewlipstick.Thisphenomenoniscalled___________()

參考答案:

productendorsement

Theapplicationofanexistingbrandnamebeyonditsinitialrangeofproducts,oroutsideofitscategoryiscalled______________.()

參考答案:

Brandstretching/extension

Brandrejuvenation,isaprocessofrevitalizinganailingbrandcomposedbythreesteps.Whicharethey?()

參考答案:

Discovery

;Expression

;Innovation

Brandportfolioreferstothatfirmsadopt___________tocaptureagreatermarketsharebyfillingthegapsinthemarketandcateringdifferentbuyingpatternofthecustomers.()

參考答案:

Multiplebrands

InSWOT,opportunitiesandthreatsareexternalfactors.Forexample:Anopportunitycouldbe:__________.()

參考答案:

Adevelopingmarket

;Mergers,jointventuresorstrategicalliances

;Anewinternationalmarket

The4PsMarketingMix,isgenerallydividedintofourcategories.Whichoneisnotincludedin4P?()

參考答案:

Position

第四章測試

Someperfumecompaniesprovide_______________sothatcustomerscantrytheperfumeontheirskinbeforetheybuy.()

參考答案:

freesamples

ViacomOutdoorisanadvertisingcompanythatspecialisesinplacingadvertson_______________suchasbuses.()

參考答案:

publictransport

Advertisingcompaniesspendalotofmoneyoncreatingclever_______________thatareshortandmemorablesuchasthemessageforthecreditcard,Access:‘Yourflexiblefriend’.()

參考答案:

slogans

Celebrity_______________isatechniquethatisverypopularinadvertisingatthemoment.()

參考答案:

endorsement

Ifnewsaboutaproductcomestoyouby_______________,someonetellsyouaboutitratherthanyouseeinganadvert.()

參考答案:

wordofmouth

Ifyouhavesomethingtosell,youcan_______________anadvertontheT.()

參考答案:

place

Advertisingisaformof_______________communicationusedtopromoteorsellsomething,usuallyabusiness’sproductorservice.()

參考答案:

marketing

Whichtypeofadvertisingmediahavehighercost?()

參考答案:

TV

WhichofthefollowingcontentsbelongtotheelementsofMarketingMix?()

參考答案:

Price

;Product

;Place

;Promotion

_________meansmakingaproductknown,andstimulatingconsumers’demandforit.()

參考答案:

Promotion

第五章測試

Today,marketingmustbeunderstoodintermsofnotjustmakingasalebutalso_____.（）

參考答案:

satisfyingcustomers’needs

Wecansafelysaythatwhenacustomer’spurchaselivesuptohisorherexpectations,thecustomerisexperiencingthisstateofbeing_____.（）

參考答案:

customersatisfaction

Marketingconsistsofactionstakentobuildandmaintaindesirable_____withtargetaudiencesinvolvingaproduct,service,idea,orotherobject.（）

參考答案:

exchangerelationships

Thefivealternativeconceptsunderwhichorganizationsconducttheirmarketingactivitiesincludetheproduction,_____,selling,marketing,andsocietalmarketingconcepts.（）

參考答案:

Product

_____involvesevaluatingdifferentcustomergroupsfortheirmarketattractiveness,andselectingoneormoreofthesegroupstopursue.（）

參考答案:

Markettargeting

Astrategyof_____reliesonsellingexistingproductstonewcustomers.（）

參考答案:

diversification

_____marketsbuygoodsandserviceseitherforresaleorforfurtherprocessing.（）

參考答案:

Business

_____is/areoneofthebestmethodsforgatheringinformationquickly,andprovidesagreatdealofflexibility.（）

參考答案:

Personalinterviewing

Themostbasiccauseofaperson'swantsandbehavioris_____.（）

參考答案:

culture

Themostextremeformofmicromarketingis_____.()

參考答案:

individualmarketing

第六章測試

Humancommunicationisasoldasmankind.Peoplestartedtouselanguagetocommunicateabout________.()

參考答案:

20,000yearsago

DanceandLarsonprobedintotheliteratureoncommunicationandfound________definitionsofcommunication.()

參考答案:

126

Somescholarsevensaythat_________oftheinformationisactuallytransmittedthroughnonverbalmeans.()

參考答案:

90%

Thebook,_________,issupposedtobethefirstbookonnonverbalcommunication.()

參考答案:

PhysicsandCharacter

Whichofthefollowingarethekeyelementsthatcomposecorporateculture?()

參考答案:

Systemofrewards

;Hiringdecisions

;Physicalsetting

;Managementstructure

Humancommunicationisasoldasmankind.20,000yearsago,peoplestartedtousescripttocommunicate.（）

參考答案:

錯

Thehandgestureofthumb-downsignshowsdisapprovalintheUnitedsates,CanadaandGreece.（）

參考答案:

錯

Alongandexhaustingdinnersometimesisunavoidable,soyoucanrestyourelbowonthetableforarest.()

參考答案:

錯

Eachcompanyhasitsownvalues,history,customs,attitudes,relationshippatterns,andpreferredwaysofworking.()

參考答案:

對

Ahealthycorporatecultureempoweremployeestoviewthemselvesaspartofateamandtheirworksasintegraltotheirteam’ssuccess.()

參考答案:

對

第七章測試

_______ismadewhenasellerpromisestosellgoodsatastatedpricewithinastatedperiodoftime.()

參考答案:

Afirmoffer

_______arethecommonlyusedinternationalbusinessnegotiationprinciples.()

參考答案:

Flexibilityprinciple

;Win-winprinciple

;Equalityprinciple

;Mutualtrustprinciple

_________maybeintheformoflicensing,contractmanufacturing,assembly,etc.()

參考答案:

Foreignproductionstrategy

________istouseelectronicmeans,primarilywebpages,emails,andrelatedplatformsandtools,toenterinternationalmarket.（)

參考答案:

Virtualmarketentrystrategy.

Under________,onecompanyassignsrightstoapatentortrademarktoanothercompanyforfeeorroyalty.()

參考答案:

Licensing

Multinationalsmayleadtocomplicationsandnegativeimpacts,like______.()

參考答案:

Consolidationofwealth

;Environmentaldamage

;Culturalhomogenization

;Economicvulnerability,

Multinationalscanbringalongalotofbenefits,including_______.（）

參考答案:

Spurringjobgrowth

;Increasingtaxrevenues

;Stimulatingeconomicdevelopment

;Morechoiceofgoods

_______isasituationwhereacountryspendsmoreonimportsfromabroadthanitmakesfromitsexports.()

參考答案:

Tradedeficit

_______maintainssupplyanddemandfactorsoperatingonaglobalscale,willensureproductionhappensinanefficientway.()

參考答案:

FreeTrade

_______isapolicywhichprotectsdomesticindustriesfromcompetitionfromforeignones,anditsprimarytoolsincludetariffs,subsidies,quotas,etc.()

參考答案:

Tradeprotectionism

第八章測試

Toexpressgratitude:。（）

參考答案:

Ihaveappreciatedtheopportunitiesandexperiencesthathavebeenprovidedtomeduringmy2yearsofservice.

Toapologize:。（）

參考答案:

Iamverysorryaboutforgettingaboutourlunchdate.

Tomakearecommendation:。（）

參考答案:

IamverypleasedtorecommendMs.Litoyouruniversityprogram.

Tosendinvitations:。（）

參考答案:

Iwouldbeverypleasedtoinviteyoutoattendtheforthcoming2014InternationalConferenceonHumanRightstobeheldinBeijing.

Tomakeareservation:。（）

參考答案:

Pleasereserveatableforthreepeople,andwewillarriveat7:00p.m.onJune6th.

Thereportistobe______totheDirectorsassoonaspossible.（）

參考答案:

presented

Assoonaswereceivethesignedform,wewilladdyournametothelistofpeople______snowshoveling.（）

參考答案:

requiring

IamgladthatIfeelquite______forthepositionyouadvertised.（）

參考答案:

qualified

Iwillphoneyounextweekafteryou______achancetogooverthematerial.（）

參考答案:

havehad

Aftercheckingthegoodsagainstyourinvoice,wediscoveraconsiderableshortage_____number.（）

參考答案:

for

第九章測試

Whichsentenceisconductedfromtheyou-viewpoint?()

參考答案:

Ourcustomerswillfindthebestmodelcarwhichwehavespent20yearstobuild.

Whatarethepopularwritingstylesforbusinesscorrespondencestoday?()

參考答案:

Concise

;Conversational

;Causal

Whichsentenceisbestfollowingthe7