License Global：2023年全球頂級(jí)授權(quán)代理商報(bào)告

WHOARETHENEWAGENTSONTHELIST?FINDOUTINSIDE!

THELICENSINGINDUSTRY’STHOUGHTLEADER

APRIL2023

LICENSEGLOBAL.COM

THE

TOP

GLOBAL

LICENSING

AGENTS

WWW.LICENSEGLOBAL.COM

TheLicensingIndustry’sThoughtLeader

LICENSEGLOBAL.COM

EDITORIALDEPARTMENT

VICEPRESIDENT,CONTENTANDSTRATEGYAmandaCioletti

amanda.cioletti@

SENIORMANAGINGEDITOR

PatriciaDeLuca

patricia.deluca@

CONTENTDIRECTOR,EMEA

BenRoberts

ben.roberts@

CONTENTEDITOR

JaneNeal

jane.neal@

DIGITALEDITOR,U.K.ANDEMEA

IanHart

ian.hart@

DIGITALEDITORS

McKennaMorgan

mckenna.morgan@

BarbaraSmith

barbara.smith@

ARTDEPARTMENT

ARTDIRECTOR

CareySweeten

carey.sweeten@

SENIORADOPERATIONSSPECIALIST

JacqiFisher

jacqi.?sher@

ADVERTISINGDEPARTMENT

VICEPRESIDENT,SALESHowardGelb

howard.gelb@

EUROPEANBUSINESSDEVELOPMENTANDACCOUNTDIRECTOR

MatthieuBattini

matthieu.battini@

HEADOFDIGITALSALES

AdrianFloyd

adrian.?oyd@

ACCOUNTMANAGERS

(U.S.)KelliCouchee

kelli.couchee@

(U.S.)AllieMintz

allie.mintz@

(U.S.)ChristieRamsey

christie.ramsey@

(U.S.,AsiaandOceania)SaralaGovindan

indan@

(EMEA)CassiusAnderson

cassius.anderson@

(EMEA)GregMcDonald

greg.mcdonald@

(U.S.andLATAM)RaquelVillazon

raquel.villazon@

DIGITALSALESMANAGERS

(U.K.andEMEA)MaxCarpanini

max.carpanini@

(U.S.)JustinGiuffrida

justin.giuffrida@

MARKETINGDEPARTMENT

MARKETINGDIRECTOR

MathildeLeBorgne

mathilde.leborgne@

DIGITALDIRECTOR

StephenWray

stephen.wray@

MARKETINGANALYST

JackBeaman

jack.beaman@

GROWTHMARKETINGMANAGER

ChenaOhanele

chena.ohanele@

DIGITALMARKETINGSPECIALISTS

KendallAdams

kendall.adams@

HarryIvin

harry.ivin@

DIGITALCREATIVEDESIGNMANAGER

JosephRose

joseph.rose@

GLOBALLICENSINGGROUP

SENIORVICEPRESIDENT

AnnaKnight

anna.knight@

LICENSINGANDREUSEOFCONTENT

Contactourof?cialpartner,Wright’sMedia,aboutavailableusages,licensefeesandawardsealartworkat

informa@

for

moreinformation.PleasenotethatWright’sMediaistheonlyauthorizedcompanythatwe’vepartneredwithforInformaMarketsmaterials.

?2023InformaMarkets,atradingdivisionofInformaPLC.Allrightsreserved.Nopartofthispublicationmaybereproducedortransmittedinanyformorbyanymeans,electronic

ormechanicalincludingbyphotocopy,recording,orinformationstorageandretrievalwithoutpermissioninwritingfromthepublisher.Authorizationtophotocopyitemsforinter-

nal/educationalorpersonaluse,ortheinternal/educationalorpersonaluseofspeci?cclientsisgrantedbyUBMforlibrariesandotherusersregisteredwiththeCopyrightClear-

anceCenter,222RosewoodDr.Danvers,MA01923,978-750-8400fax978-646-8700orvisit

online.Forusesbeyondthoselistedabove,pleasedirect

yourwrittenrequesttoPermissionDept.fax732-647-1104.

InformaMarketsprovidescertaincustomercontactdata(suchascustomers’names,addresses,phonenumbers,ande-mailaddresses)tothirdpartieswhowishtopromoterele-

vantproducts,services,andotheropportunitiesthatmaybeofinteresttoyou.IfyoudonotwantInformaMarketstomakeyourcontactinformationavailabletothirdpartiesfor

marketingpurposes,simplycalltoll-free888-644-2022andacustomerservicerepresentativewillassistyouinremovingyournamefromInformaMarketslists.OutsidetheU.S.,

pleasephone218-740-6836.

LicenseGlobaldoesnotverifyanyclaimsorotherinformationappearinginanyoftheadvertisementscontainedinthepublication,andcannottakeresponsibilityforanylossesor

otherdamagesincurredbyreadersinrelianceofsuchcontent.

Tosubscribe,visitLicenseG.Forcustomerservicesupport,calltoll-free888-644-2022or218-740-6836ifoutsidetheU.S.Youcanalsoemail

cs@.

APRIL20233

WWW.LICENSEGLOBAL.COM

4APRIL2023

TOPGLOBAL

LICENSINGAGENTS2023

Thelicensingindustryhadsignificantgrowthlastyear,thankstothehelpoflicensingagents.

THELICENSINGINDUSTRYisthriving.Injustoneyear,retailsalessawanincreaseof$10billion,from$70billionin2021tomorethan

$80billionin2022.Theincreaseisduetolicensingagentsandthebrandstheyrep-

resentcontinuingtoaltertheconsumerproductlandscapebyintroducing

brandedcollaborationsthroughout

lastyearandmorefor2023andbeyond.

LicenseGlobal’sannualTopGlobalLicensingAgentsreportexaminestheretailsalesoftheworld’sleadingbrandextension

agencies,noting“onestowatch”and

breakingdownthebiggestagentsbyregionandingranulardetail.The

reportshowcasesretailsalesdatafromthepreviousyearasself-reportedby

eachagencyandrepresentsglobalsalesoflicensedmerchandise.

Thisyear,theTopGlobalLicensingAgentsreporthasafreshlookreflectingtheinnova-tionlicensingagentsbringtothemarket

WWW.LICENSEGLOBAL.COM

6APRIL2023

worldwide.IMGremainsattheNo.1spotforthefifthtimeinarow,with$15.4billion(up$1.2billionyear-on-year)inretailsalesforitsclientssuchasPepsi,“Fortnite,”Volkswagenandmanymore.

FollowingIMGatNo.2isCAA,whichreports$13.7billioninretailsales,Beanstalk

at$9.9billionandLMCAwith$7.6billioninretailsales.

Thisyear,therearenewcompaniesinourreport.Whoarethey?Readontofindout–plusgaininsightonlicensingagenciesbygeo-graphicalbreakdown,trendsinthespaceofconsumerproductsandmuchmore.

Whatisalicensingagent?

Licensingagentsaretappedtorepresentmarketableintellectualpropertyonabrand’sbehalf.Licensingagents,inpart-nershipwiththelicensor,willdevelopascalablestrategyandtakethenecessarystepstofulfilandimplementthestrategybysourcingsuitablelicenseesand,insomecases,bringingtheproducttomarketbybrokeringretailerdeals.

Theroleofalicensingagentisabrand’struepartnerandanentrustedcolleagueinbringingacompany’smost-valuedasset–itsIP–tobroaderaudiences.

Licensingagentshavegrownexceed-inglymoresophisticatedsincetheearlydaysofbrandlicensing,nowoftenscalingtheiroperationsbeyondthebasiclicensingcategoriessuchasapparelandaccessories,toysandgamesorfoodandbeverageto

tech-basedcategorieslikeNFTs,videogamesandAR/VR,orthroughusingadvancedtacticslikeproductcollaborationstocreateabuzzinthemarketormaybeevenaviralsensation.

Licensingagents’top-levelgoalsareto:

■Buildnewrelationshipsandstrengthenexistingones,allowingabrandtorealizeitsfullestopportunity.

■Enterdealnegotiationsonabrand’sbehalf.

■Bringin-depthcategoryexpertisetobrandslookingtoexpandbeyondtheircore.

■Identifymarketandcategorytrends.

■Marryretailersandretailchannelstoalicensor’sbrandextensionstrategy.

*LicenseGlobalconsultsvariousindustrysources,financialdocuments,annualreports,etc.andreliesonthefiduciaryresponsibilityofeachcompanyforaccuracy.Figures,whennecessary,havebeenconvertedtoU.S.dollarsusingtheexchangerateforMarch1,2023.

REPREsENTATIoNIsTRATEGY&PARTNERsHIPsICoNsULTINGCULTURALINTELLIGENCEILEGAL&FINANCEIAUDITING

evoIveyourbrand

foraboIdfuture

$勻.勻B

2o22RETAlLSALES

#3

GLOBALLlCENSlNGAGENT

3o+

lNDUSTRYAwARDS

GETlNTOUCH:

BEANSTALK@BEANSTALK.COM

l

www.BEANSTALK.COM

WWW.LICENSEGLOBAL.COM

8APRIL2023

Rank

Agency

Retail

Sales

1

IMG

$15.4B(E)

2

CAABrandManagement

$13.7B(E)

3

Beanstalk

$9.9B(E)

4

LMCA

$7.6B(E)

5

Animation

International

$5.2B(E)

6

GlobalIcons

$3.8B

7

CLC

$3.65B

8

WildBrainCPLG

$3.5B(E)

9

BrandCentral

$3.4B(E)

10

JoesterLoriaGroup

$2.8B

NEW

TOP20GLOBALLICENSINGAGENTS

Rank

Agency

Retail

Sales

11

Brandgenuity

$2.4B(E)

12

GuangzhouArt-landHoldingCompany

$2.1B(E)

13

MDRBrandManagement

$1.68B(E)

14

BroadStreetLicensingGroup

$1.26B(E)

15

SeltzerLicensingGroup

$1.2B(E)

16

TheBrandLiaison

$1B(E)

17

RetailMonster

$975M

18

Rights&Brands

$900M(E)

19

VizMedia

$710M(E)

20

Redibra

$576M(E)

CLICKHERE

forfulllistincludingkeyclientsandbrands

WWW.LICENSEGLOBAL.COM

APRIL20239

NEW

NEW

NEW

NEW

NEW

GLOBALLICENSINGAGENTSTOWATCH

Rank

Agency

Retail

Sales

21

SemkGlobalMarketing

$500M(E)

22

Tycoon

Enterprises

$500M(E)

23

LisaMarks

Asssociates

$456.8M(E)

24

LicensingStreet

$450M(E)

25

Ali?sh

$430M(E)

26

StrikerEntertainment

$400M(E)

27

TSGBrands

$400M(E)

28

BrandLicensingTeam

$395M(E)

29

ValenGroup

$350M

30

Evolution

$325M(E)

Rank

Agency

Retail

Sales

31

HavenGlobal

$250M

32

LicenseWorks

$225M(E)

33

BrandActivationConsulting

$186.3M(E)

34

StarwoodBrands

$180M(E)

35

JewelBranding&Licensing

$170M(E)

36

MHSLicensing+Consulting

$144M(E)

37

MaurizioDistefano

TheEvolutionofLicensing

$130M(E)

38

Medialink

Animation

International

$113M(E)

39

ThePoint.1888

$106M(E)

40

LaPanaderia

Licensing&

Marketing

$100M(E)

CLICKHERE

forfulllistincludingkeyclientsandbrands

NORTHAMERICA$71.3B

WWW.LICENSEGLOBAL.COM

TOPGLOBALLICENSINGAGENTS:

GEOGRAPHICALBREAKDOWN

TOTALREVENUE:$87.9B

EMEA

(inc.U.K.)$6.5B

LATAM

$1.2B

APAC$8.8B

STATSANDTRENDS

TotalRise

over2022:

$6,7O2,677,686

AverageGrowth

YoY(%):

39%

HighestGrowth:

ThePoint.1888

(+415%)

TotalPosition

Shifts:

39

TotalRevenueof

Top10Agents:

$68,950,000,000

TotalRevenueof

Top20Agents:

$81,175,000,000

LargestRevenue

Jump:

CLC($1.25B)

TotalRevenueof

NewBrands:

$3,880,600,000

10APRIL2023

CHEERSTO

BRANDGENUITY

Thankstoourteam,clients,

licenseesandindustry

colleagues–pastand

present–forasuccessful

andmemorable20years!

WWW.LICENSEGLOBAL.COM

12APRIL2023

TOPGLOBALLICENSINGAGENTS:

MARKETOVERVIEW

In2022,morethan50brandlicensingagentsproducedover$80billioninretailsalesoflicensedgoods,representingthousandsofhouseholdnamebrands.LicenseGlobaltakesadeepdiveintotheongoinggrowthofthebusinessesbehindthepowerhousebrandsmakingwavesatretailthroughexperiencesandgeneratingbillionsofimpressionsthroughhigh-profilecollaborations.

ATAGLANCE

■AContinuedEraofGrowth

■TheCurrentTrendLandscape

■KeyDataTakeaways

AContinuedEraofGrowth

Lastyear,LicenseGlobalreportedthat62submittingbrandswereresponsiblefor$80.29billioninsalesforthefinancialyearof2021.Thisyear,we’repleasedtorevealthatglobalsalesoflicensedgoodsatretailhaverisento$87.92billion,a$7.8billionriseoverFY2021withanaverageof39%growthacrosstheagentbusiness.

Licensedagentsreturningtothereportforthe2023editionhavegeneratedan

averageof40%growth,withnewbrandsonthelistsubmittinganadditional$3.8billiontotheannualfigures.

Thetop10agentsinourranking,alone,areresponsibleformorethan$69billioninglobalrevenue,withthetop20generatingacumulative$81billionglobally.

TheCurrentTrendLandscape

Acrosstheglobe,trendspertinenttothelicensinglandscapeareemerging,showingtruestayingpoweraswellasswayamongconsumers.Thekeytrendscover“kidult”culture,withtheincreaseincollectibles,theongoingdemandfornostalgiapropertiesandco-sharingof

Fashion

Food&Beverage

CorporateBrands(e.g.,Automotive,Industrial,TechnologyandTransport)

Entertainment(Gaming)

Entertainment(Animation)

Sports

Entertainment(TelevisionandStreaming)

Beauty&Wellness Art&DesignEntertainment(Film)

Fitness

Publishing

Pets

Heritage

Non-Profit

WWW.LICENSEGLOBAL.COM

toysbetweenparentsandchildren.Thishugelypopulartrendisondisplayacrosstheworld’stoyfairsandisacontinuoussourceofinspirationandsuccessforthelicensingbusiness.Anotherkeytrendplayingoutworldwideisthecontinuedsuccessoflocation-basedexperiences,amarketthathasonlybecomemorecrea-

tiveasthelicensingindustrydelvesdeeperintoitspotential.However,whilethesetrendsmakeforentertainingcon-siderationoffuturepotential,theLicenseGlobalTopBrandAgentsReporthasuncoveredthecategoriesandproductsbeingbackedbythebiggestbrandsinthebusinessover2023.

Whatbrandcategoriesofferthemostsignificantopportunitiesforlicensedconsumerproductsin2023/2024?

0%10%20%30%40%50%

APRIL202313

WWW.LICENSEGLOBAL.COM

Whatproductcategoriesofferthemostsignificantopportunitiesforlicensedconsumerproductsin2023/2024?

Fashion

Food&Beverage

Toys

Beauty&WellnessHome(Décor)

Location-BasedExperiencesGifting

Entertainment(GamingAdaptation/In-GameItems)Stationery/PaperGoodsFootwear

NFTs(Non-FungibleTokens)Fitness

Home(Outdoor)Entertainment(Series&MovieAdaptations)Entertainment(MetaverseProducts/Skins)

0%10%20%30%40%50%60%70%80%

Whatarethemainchallengesfacingtheglobalbrandlicensingindustrytoday?

Economicimpactonconsumerconfidenceorchangingconsumerpriorities

Supplychaindisruption

Retailersfocusingonprivate/in-housebrands

Reducedbrick-and-mortarretailactivity

Increasedrisksforbrandowners,licenseesandretailers

Brandconsolidation/mergers

Increasedspeed-to-marketpressure

basedonconsumertrendsSustainabilityexpectationsfromconsumers

Droppingconsumerinterestinlicensedgoods

E-commercemarketsaturation

0%10%20%30%40%50%60%70%

14APRIL2023

THOUSANDSOFBRANDS.Unlimitedproductpossibilities.

13-15JUNE

MandalayBay

ConventionCentre

REGISTERNOW

OFFICIALPUBLICATION

Whatarethemainopportunitiesfacingtheglobalbrandlicensingindustrytoday?

Morecollaborationbetweenbrandowners,licenseesandretailers

Increasingbrandengagementacrosscategoriesforconsumers

Direct-to-consumerstrategies

Direct-to-retailstrategies

E-commerceactivityforecasttoincrease

Themergerofphysicalanddigitalcreatesnewopportunitiestoengageconsumers

Sustainableproductinnovationisbecomingmoreaccessible

Creativecampaignsgatheringtractionwithincreasingdigitalconsumerbase

Thelicensedproductdesignlevelisatitsmostinterestingindecades

Changingconsumerprioritiesandincreasingimpulsespeed

0%10%20%30%40%50%60%

Ourstudiesshowthatkeyopportunitiesforthelicensingcommunity,accordingtotheglobalagencybase,includefashionastheclearleaderforextensioncategoryforbrandslicensingout,withfoodandbever-age,corporatebrands,entertainmentandgamingfollowingcloselybehind.

16APRIL2023

Forproduct-basedopportunities,theglobalagentbasehashighlightedfashionasanotherclearleader,withfoodandbev-erage,toys,beautyandhomedécorrankinginorderofconsumerdemand.

However,withtheworldadjustingtoanewnormalbasedalmostentirelyon

WWW.LICENSEGLOBAL.COM

WWW.LICENSEGLOBAL.COM

uncertainty,oursurveyalsohighlightsthebiggestconcernsandchallengesbeingfacedbybrandsworldwide.Theeconomicimpactofwidersocio-andgeopoliticalfactorsonconsumerconfidencecannotbe

underestimated,withcost-of-livingcrisesimpactingpurchasedecisionsandcon-sumerprioritiestheworldover.Ahuge65%ofsurveyrespondentshighlighteddrop-pingconsumerconfidenceasamajorchal-lenge,supportedbysupplychainissues,retailersfocusingmoreonin-housebrandsandanincreasedriskforallpartieswithinalicensingagreementasadditionalchal-lengestobeovercomein2023.

Therewere,onthebrightside,clearwinnersintheopportunitiesdiscussion.

KeyDataTakeaways

Theincreasedcollaborativenatureofbusi-nessin2022isasignifierofhowbrandswillmoveforwardin2023and2024,withsurveyrespondentsaddingthatcollabora-tionandextensionwillleadtofurthercross-categorypartnerships.Direct-to-con-sumeranddirect-to-retailwerealsotoutedasgrowthopportunitiesin2023asmorebrandsseektoadapttoanincreasedspeed-to-marketexpectationbytheconsumer.

Inshort,theroleoftheagentistobea

disciplinednegotiator,butaboveallelse,akeentrendspotter,leadingLicenseGlobaltobelievetheresultsofourmost-recentsurveytobeaclearandauthoritativereportonthegrowth,challengesandopportunitiesforlicensingin2023.

TotalRiseon2022Submissions

$6,702,677,686

AverageGrowthYear-on-Year

39%

HighestGrowth

ThePoint.1888(415%)

TotalPositionShifts

39

TotalRevenueofTop10Agents

$68,950,000,000

APRIL202317

WWW.LICENSEGLOBAL.COM

18APRIL2023

LicenseGlobalSelects

THEMOST-EXCITINGAGENCY-LEDFASHIONCOLLABS

Withfashionleadingthewayasaprimaryfocusforthegloballicensingmarketthisyear,LicenseGloballooksattheagentscuttingthroughwithcollaborativecapsulesandcampaigns.

MiffyYearoftheRabbit

byJoesterLoriaGroup

TheLunarNewYearmarkedthestartof2023astheYearoftheRabbit,providingbrandsworldwidewithaninclusiveopportunitytoshowcasetheircreativity.OneoftheoutstandingcollaborationsfeaturesMiffy,theiconicDutchbunnycreatedbyDickBruna,whocelebratedtheoccasionwithalineupofcapsulesandcollaborationswithbrandsincludingMulberry,TommyHilfigerandTheWoobleacrossaraftofdealsbrokeredbytheJoesterLoriaGroup.

WWW.LICENSEGLOBAL.COM

APRIL202319

TheReturnof“TheRaccoons”

byThePoint.1888

ThePoint.1888signedTheHutGroupandTruffleShufflefortwoapparelrangesaswellasIntercakeforcaketoppers,forthetelevisionshowandbrand,“TheRaccoons.”P(pán)layologyInternational,signedbyThePoint.1888inFebruary2022,alsoworkedRetrokidforanapparelandcollectiblerange,aswellasRooandYouformodularfurnitureandsiliconeproductstolaunchlaterthisyear.

ChristianCowan’s‘Teletubbies’

CollectionbyWildbrain

WildBrainteamedupwithBritishfashiondesigner,ChristianCowan,fora“Teletubbies”collaboration,fol-lowingthebrand’s25thanniversarycelebrationsin2022.Thelimited-edition“Teletubbies”collectionfea-turedthecharactersonhoodies,T-shirtsanddenim.CowancreatedthecollectiontomergetheTeletubbieswithiconic,playfulfashioncampaignsthatfeaturedonbillboardsandmagazinepagesintheearly’90swhenthebrandfirstlaunched.

TheUFCFashionLinebyIMG

UFChasannouncedseveralapparelandaccessoriescollaborationsthroughinternationalagency,IMG,whichtakestheactionoutsideoftheOctagontotaketherapidlygrowingappealofMMAevenfurtherthroughapparelandfashion.Workingwithglobalout-fittingpartners,Venum,andfashionpartnerssuchasCultureKings,GoatCrewandothers,theongoingpartnershipbringstheUFClooktofansandtothestreets.

ReadourfullinsightintotheUFCbrand

licensingprogramhere.

WWW.LICENSEGLOBAL.COM

20APRIL2023

ACMilanxRollingStonesCollab

byBravado

ACMilanandTheRollingStoneshavelaunchedtheseconditerationoftheircollaborativecollectionafterthetwoculturaliconsbegantheirjourneytogetherlastJuneattheband’sconcertinSanSiro,ACMilan’shomestadium.Thecollection,ledbyBravado,isavailableinallACMilanstores(physicalandonline)andfeaturesfourmainpiecesincludingastandoutwoolandfaux-leathervarsityjacket,adornedwithpatchesandembroideryfrontandback,featuringaprintreading“ACMilanxTheRollingStones,”withtheembroideredtracktitle,“SympathyfortheDevil”–oneoftheband’smostfamoussongs,whichreferencestheDevil,asymbolofACMilan.

PoeticBrandsxXbox

byBeanstalk

Asvideogamesbecometheglobalgo-toentertainmentformat,PoeticBrandsisbringingXboxto