海天網(wǎng)聯(lián)汽車事業(yè)介紹雙語

HighTeamMarketing

Communications海天網(wǎng)聯(lián)營(yíng)銷傳播機(jī)構(gòu)

2013-2014COMPANY海天網(wǎng)聯(lián)HighTeam

operates

over

400projects

a

year;

out

of

whichmore

than

15%

are

large-scale

deployments.

Since

thefoundation

of

the

ChinaInternational

Public

RelationsAssociation

(CIPRA)

in

2001,HighTeam

has

always

beenlisted

as

one

of

the

leadinglocal

PR

agencies

and

wonnumerous

CIPRA

Awards.海天網(wǎng)聯(lián)營(yíng)銷機(jī)構(gòu)年執(zhí)行案例超過400個(gè)，其中包括15%以上的大型項(xiàng)目。自2001年以來，一直位列中國(guó)公關(guān)行業(yè)前10位。SERVICE

NETWORK

服務(wù)網(wǎng)絡(luò)To

build

a

top-notch

company

dedicated

to

maximize

clients’

brandimpacts

and

to

establish

an

long-lasting

and

forever-youngcommunication

brand.ShanghaiEstablish:

2002Employment:

40Businesscoverage:

South-East

ChinaClients:

Ferrari,

IWC,

BASF,

TAIER,

VALEO,Fonterra,

American

StandardGuangzhouEstablish:

2001Employment:

15Business

coverage:

the

Pearl

River

DeltaClients:

P&G,

VASTO,

Intertek,

Miracle-Gro,Nandu…Beijing

(HQ)Establish:1995Employment:

260Business

coverage:

National

wideClients:

Mercedes-Benz,

Land

Rover,

Jaguar,

Porsche,

BMW,

VW

Group,AUDI,

MINI,

BENTLEY,

INFINITY,

TOYOTA,

Volvo,

INTEL,

LENOVO,TENCENT,

Sina,

Tudou,

COFCO,

COCA-COLA,

MLB,

NBA,

WTCF,BJTV…北京（總部）創(chuàng)建于：1995員工人數(shù)：260業(yè)務(wù)覆蓋：全國(guó)客戶：寶馬、大眾、奧迪、MINI、賓利、英菲尼迪、奔馳、豐田、聯(lián)想、騰訊、新浪、土豆網(wǎng)、英特爾、伊利、中糧、可口可樂、MLB、NBA、北京市旅游委、世界旅游城市聯(lián)合會(huì)等等城市：上海(分支機(jī)構(gòu))創(chuàng)建于：2002員工人數(shù)：40業(yè)務(wù)覆蓋：立足華東、輻射全國(guó)客戶：法拉利、萬國(guó)表、巴斯夫、美標(biāo)、法雷奧、泰爾重工、恒天然城市：廣州(分支機(jī)構(gòu))創(chuàng)建于：2001員工人數(shù)：15業(yè)務(wù)覆蓋：珠三角地區(qū)客戶：寶潔、南方都市報(bào)、美樂棵、intertek、VASTO等等HighTeam海天網(wǎng)聯(lián)AUTO汽車Automotive

team

is

made

up

of

a

group

of

experts

with

years

of

premium

auto

brand

eventexperience.

We

are

capable

of

planning

and

carrying

out

unique

&

exclusive

eventexperience

to

auto

industry.

From

concept

development

to

event

execution,

we

ensure

thebest

quality

of

service

to

be

delivered

in

most

seamless

way.海天網(wǎng)聯(lián)汽車服務(wù)團(tuán)隊(duì)由多名富有高端汽車品牌服務(wù)經(jīng)驗(yàn)的專家組成。我們?yōu)槠囆袠I(yè)策劃和運(yùn)營(yíng)獨(dú)一無二的體驗(yàn)活動(dòng)。從概念策劃到項(xiàng)目執(zhí)行，我們?yōu)榭蛻籼峁┳罴训捻?xiàng)目體驗(yàn)CREATION.

PRODUCTION.

REALIZATION.創(chuàng)

意

制

作

實(shí)

現(xiàn)OUR

WORK

我們的服務(wù)Product

Launch

產(chǎn)品發(fā)布Auto

Show

車展Driving

Experience

Event

駕駛體驗(yàn)Product

Exhibition

and

Road

Show

展覽展示、巡展Product

Training

產(chǎn)品培訓(xùn)Loyalty

Event

客戶答謝活動(dòng)PRODUCT

LAUNCH.產(chǎn)品發(fā)布2013

The

All-New

BMW

3

Series

GT

National

Launch2013

全新BMW-3系GT全國(guó)發(fā)布會(huì)產(chǎn)品發(fā)布Strategy

&

CreativityMoves

You

Like

Never

BeforeThree

Words

Three

Chapters

Three

Highlights:

Flow

Space

PowerExecutionTime：25th

JuneLocation：

Versatile

Media,

HangzhouScale：220paxPRODUCT

LAUNCH2014New

Mercedes-Benz

E-Class

Launch

in

Xi'an2014

新梅賽德斯-奔馳E級(jí)轎車西安上市活動(dòng)產(chǎn)品發(fā)布Test

Drive

Concept

&

route

designShow

&

Test

drive

productionsCar

&

training

managementand

Hospitality

managementStrategy

&

CreativityWith

novel

form

of

dreamoc

and

engine

display

showed

directly

the

new

E-class

advantages.3

New

E-class

on

site

simulated

elements

were

added

to

test

drive

according

2

transfer

stops

situation,Ancient

city

with

newest

product

test

drive

routeExecutionPRODUCT

LAUNCHVOLVO

XC60

Launch

CEREMONY2014

VOLVO

XC60上市慶典PRODUCT

LAUNCHquality

life

byVolvo.產(chǎn)品發(fā)布?Date：Nov.

9th-Nov.

10th

2014?Location：Fuxian

Lake,

Yunan

Province?Participants:

222

guests

(125

media,

97

guests)?Vehicles:

26Highlights:The

routes

is

picturesque.

The

guests

can

feel

nature’s

miracles.The

professional

test

drive

teams

ensure

the

safety

while

driving.On

the

way,

we

have

some

ethnic

sessions

which

will

make

the

guests

experience

a2014

Mercedes-Benz

Maybach

Launch2014

梅賽德斯-奔馳邁巴赫發(fā)布Strategy

&

Creativity家國(guó)情懷，禮待天下The

set-up,

AV

and

decorations

onsite

were

all

embodied

with

traditional

Chinese

cultureExecution?Date：Nov.

19th

2014?Location：China

Fashion

Trade

Center,

Guangzhou

Province?Participants:

220

guestsResults:?The

way

MZ

displayed

traditional

Chinese

culture

impressed

all

guests;?All

media

and

dealers

spoke

highly

of

the

creative

design

of

梅蘭竹菊?The

hospitality

onsite

fully

demonstrated

the

concept

of“禮待天下”PRODUCT

LAUNCH產(chǎn)

品

發(fā)

布AUTO

SHOW車展.2011

CDMS

BMW

PRESS

CONFERENCE2011

成都車展寶馬新聞發(fā)布會(huì)Strategy

&

Creativity?Specially-designed

high-end

fashion

suggested

F13’s

extreme

elegance

and

beauty?The

launch

of

new

BMW1M

Coupe

and

convertible

6ER.Execution?Date：Sept.

16th

2011?Location：Chengdu

Province?Participants:

160

Media

&

4

VIPsResults:?Over

160

people

participated

in

this

event;?All

Media

andVIPs

spoke

highly

of

this

eventAUTO

SHOW車

展2012Beijing

Auto

Show-Brilliance

Auto

booth

operation2012

北京車展-華晨展臺(tái)運(yùn)營(yíng)Duty：?BoothDesign?Management

&

HospitalityExecution：?Date:

April

23rd

–

May

2nd?Location:

National

Convention

andExhibition

Centre?Area：

A

total

area

of

1200square

meterAUTO

SHOW車

展2013

Volkswagen

Import

Chengdu

Night

and

Scirocco

Million

Launch

Gala2013

大眾進(jìn)口車尚酷之夜Strategy

&

Creativity?To

attract

as

many

peopleas

possible,

thus

live

up

the

launch

ofExecution:?Date:

Aug.30th–

Sept.

8th?Location：Chengdu

Century

City

New

International

Convention

and

Exhibition

Center,

Sichuan

Province?Participants:

100

guests（Press

Conference）?50,

000

guests（Public

Day）Results:?People

are

pleased

with

this

event;?Large

flow

of

people

showed

upAUTO

SHOW車

展Driving

Experience

Event.駕駛體驗(yàn)SciroccoR-Cup

2013Racer

Selection尚酷杯2013

車手選拔Strategy

&

CreativityExpand

the

New

R

Models’

ExposureIncrease

Scirocco

R-Cup’s

PopularityExecutionTime：

2013/03/28-2013/03/30Location：Guangdong

International

CircuitScale: 38

Guests

from

dealer,

media

and

CRMResultsWe

only

have

the

track

to

training,

and

In

the

bad

weather,

allthe

cars

have

no

accidents.6

guests

get

E-license

without

Scirocco

racing

car.DRIVING

EXPERIENCE

EVENT駕

駛

體

驗(yàn)BMW

DRIVER

TRAINING

2011

–

2013BMW

駕駛培訓(xùn)（2011年-2013年）Strategy

&

CreativityThe

first

integrated

marketing

projects,

set

promotional

strategy, sales

strategy,

financial

strategy

and

event

management

in

oneThe

most

professional

and

comprehensive

driver

training

projectExecutionTime：2011-2013

Jan-DecLocation：Beijing,

Shanghai

,

Lijiang

,

Hailar,

Guangzhou,KunmingScale：1500

PAX

/

yearResultsThe

training

has

been

highly

recognized

and

praised

byparticipantsIntegrated

marketing

greatly

enhance

the

awareness

of

the

projectDRIVING

EXPERIENCE

EVENT產(chǎn)

品

發(fā)

布2013

TOYOTA

86

The

Depth

Test

Drive2013

豐田86深度試駕會(huì)DRIVING

EXPERIENCE

EVENT駕駛體驗(yàn)Strategy

&

CreativityTotal

4

stations

by

4

central

cities

across

the

country.Include

racing

tract

test

dive

and

field

test，

passion

and

fun.ExecutionTime：May.

2013–

Jun.

2013Location：

Beijing,

Shanghai,

Guangzhou,

Chengdu.Scale：300

persons

per

station.2013

Sports

Car

Champions

FestivalDRIVING

EXPERIENCE

EVENT駕駛體驗(yàn)2013

冠軍賽車嘉年華活動(dòng)Strategy

&

CreativityTo

push

sports

car

development

in

ChinaExecutionTime：Oct.

26

-

27,

2013Location：Shanghai

International

CircuitScale：6

car

brands

and

5

racing

seriesResults???26,000visitors

over

2

days

event,

117%

growth

over

last

year,

with+22,466

spectators,

3,424

VIP

and

522

media

guests5

racing

series,

gathering

1437

racing

teams

staff,

race

officialsandmarshals1224tickets

sold18

sponsors

and

partners2013

BMW

Mission

3

International

TourDRIVING

EXPERIENCE

EVENT駕駛體驗(yàn)?????Duty:???Test

driving

route

design

around

MunichEvent

ManagementRich

international

resources

and

excellent

oversea

executivecapability2013

BMW

3行動(dòng)國(guó)際之旅Highlights:10

winners

of

BMW

Mission

3

shared

with

their

family

and

friendthe

delight

of

winning10

days,

4

countries,

6

cities400

kilometers

around

Munich

in

beautiful

German

Fall

Professional

German

driving

coaches,

insuring

safety

Unforgettable

Life

experience:

the

enjoyment

of

the

Northern

LightsResults：The

event

was

carried

on

in

good

order

with

various

wonderfulactivities;Participants

enjoyed

this

dreamy

journey

in

North

Europe

as

well

asthe

joy

of

driving

2013BMW

MISSION

3?2013

BMW

5GT

Media

Test

DriveDRIVING

EXPERIENCE

EVENT駕駛體驗(yàn)2013

BMW

5系GT

媒體試駕Strategy

&

CreativityTo

fulfill

participants’

traveling

dream

in

ThailandExecution:Date:

Nov.

25th–

28thLocation：Chiang

Mai，ThailandParticipants:

19

chief

editorsBentley

ContinentalGT

V8

S

TrackDay

2014guests

are

female.DRIVING

EXPERIENCE

EVENT駕駛體驗(yàn)2014

賓利Continental

GT

V8

S

賽道體驗(yàn)日Strategy

&

Creativity???Promote

whole

Continental

range,

esp.

newly

launched

GT/GTC

V8S,among

media

and

potential

customers.Promote

high

performance

and

luxury

features

of

the

products

throughtest-driving.

Deliver

the

message

of

brand

as

Exquisite,

Individual,LuxuryReach

younger

and

female

segmentExecutionTime：August

8-15,

2014Location：Shanghai

F1

International

CircuitScale：353

attendees,

80

mediaResults??9

cars

sold

onsite,

15

cars

sold

in

one

month126

potential

consumers

create0

car

breakdown,

0

car

accident,

Chief

instructor

from

Bentley

and

ourprofessional

instructor

team

bring

consumer

an

unforgettableexperience.Mass

media

exposure,

create

hot

topic

among

the

target

group,

over95%

onsite

guestssatisfied

with

eventarrangement.Over

80%

onsite

guests

are

35

years

old

below,

over

15%

onsite2014

Mercedes-Benz

Winter

Driving

Experience2014

梅賽德斯-奔馳冰雪試駕DRIVING

EXPERIENCE

EVENT駕駛體驗(yàn)Strategy

&

Creativity?In

snowy

呼和諾爾lake,

people

experienced

a

precious

test-driving,

ina

North

Europe

style

but

also

comfortable

asat

home.Through

this

test-driving,

peoplewereimpressed

by

the

great

product

performance

and

brand

culture

of

MZ.Execution?Date：Dec.

25th

-28th?Groups：AMG

&

G-Class,

5

groups,

60

people/group;KOL,

1

group，80

people/group；Fleet

Sales,

1

group，80

people/group；Region

South/West/North/East,

4

groups,

80

people/groupActivities：Warming-up

lessons,

welcome

dinner,

whole-day

test-driving,

awardingdinner

party?Results?With

limited

time

(only

20

days

for

preparation),

HighTeam,

as

leading

agency,had

moderatedvarious

resources

andsuccessfully

fulfilled

this

task,

whichgained

applause

from

MB

Marketing.Mercedes-Benz

GLA

SUV

Media

Tec-Day梅賽德斯-奔馳GLA

SUV

媒體體驗(yàn)日DRIVING

EXPERIENCE

EVENT駕駛體驗(yàn)Strategy

&

Creativity?Carefully-designed

route

in

complicated

and

tropical

jungles

in

Sanya,along

with

interesting

competitions

and

game

adventure

games,

had

fullydemonstrated

GLA

SUV’s

spirit

of

bravery

and

off-road

capability,whichbrought

about

a

wonderful

experience.

Moreover,

interesting

games

aredesigned

for

the

guests

to

win

the

“GLA天生無畏杯”by

getting

scores

inthe

game.Execution?Date：DEC.

8th

–

11th?Location：Sanya,

Hainan

Province?Participants:

150

MediaResults:?In

2-days’

competition

and

test

driving,

Media

guests,

through

challengesand

adventures

with

GLA

SUV,

experienced

the

great

performance

of

GLASUV

and

its

spirit

of

bravery,

and

fully

impressed

by

its

design,

excellentdriving

feature

and

brilliant

off-road

capability.Product

Exhibition

and

Road

Show.產(chǎn)品展示和巡展2013

Think

Blue

Experience

Day2013

Think

Blue

體驗(yàn)日Strategy

&

Creativity?Immerse

consumers

into

the

world

of

VW

Think

Blue.

in

a

fun,

engaging

manner

and

bringVolkswagen

Think

Blue.

belief

to

life?More

than

5

different

programs

are

set

up

for

the

consumers

to

experience

what

is

Think

BlueExecutionTime：May

3rd,

2013Location：Beijing

M-spaceScale：2112

PAXProduct

Exhibitiona

n

d

R

o

a

d

S

h

ow.產(chǎn)品展示和巡展

2013

The

Beetle

“Recreating

the

Fun

from

Classic”

Tour2013

甲殼蟲“怒放蟲生”之旅a

n

d

R

o

a

d

S

h

ow.產(chǎn)品展示和巡展

Strategy

&

CreativityEmphasize

on

the

Beetle’s

iconic

image

on

fun

&

lifestyle,

both

unconventionalInvolve

participants

to

learn

and

experience

the

Beetle

wayUse

the

lifestyle

topics

of

Music,

Design

and

SportsExecutionTime：April

to

July

2013Location：Nanjing,

Shenzhen,

Changsha,

Changchun,

Hangzhou,

Wuhan,

Kunming,

QingdaoProductExhibition2014JessieJ

ShowDisplay2014

Jessie

J

汽車展示a

n

d

R

o

a

d

S

h

ow.產(chǎn)品展示和巡展

Design

for

Display

Car

Stagy

with

music

elements

&

British

bloodline

sporty

carsMusic

elementsBritish

blood

line

sporty

carsExecutionTime：2014-7-07

(SH),

2014-7-08

(BJ)Location：SH

Exhibition

Center,

BJ

Workers

stadiumScale：5000

PAXProductExhibitionProduct

Training.產(chǎn)品培訓(xùn)2014

All

New

Infiniti

Q50

Product

and

Brand

Experience2014全新英菲尼迪Q50

產(chǎn)品及品牌體驗(yàn)Strategy

&

Creativity?Build

up

clear,

differentiated

and

competitive

image

and

communication

position

of

Q50

and

Infiniti

brand?In-depth

communicate

on

design,

philosophy

and

technology

of

Q50

to

target

customerExecution11

days,

10

waves,

training

for

12

Infiniti

dealers??The

paddock

program

and

track

program

reflect

product

highlight，the

scenic

test

drive

is

very

nice41days

RSVP

hasmade

morethan

4500

phone

calls.

RSVP

registration

website

ranfor

22days

withoutcomplaint

and

crash

downProduct

Training.產(chǎn) 品

培

訓(xùn)2014

Mercedes

Benz

All

New

GLA-Class &

Dream

Car

Dynamic

product

training2014

梅賽德斯-奔馳全新GLA級(jí)及夢(mèng)想之車動(dòng)態(tài)產(chǎn)品培訓(xùn)Date：Location：Activities：Nov.

7th

-18thInterContinental

Shenzhen；

EPC

Gallery2014All

New

MZ

GLA

SUV

and

Dream

Car

product

trainingParticipants：

BMBS

business

department

membersInternal

training

teacherProduct

Ambassador

Dealers

Showroom

ManagerTotal

Number

:800-1000

peopleProduct

Training.產(chǎn) 品

培

訓(xùn)Loyalty

Event.客戶答謝活動(dòng)2014

JAGUAR

X

FRIDAY

VALENTINES

DAY2014

捷豹X

Friday

情人節(jié)活動(dòng)客戶答謝活動(dòng)

Strategy

&

CreativityStrategy:

leverage

valentines

day

to

dig

passion

from

consumers,

highlight

British

cool

and

Jaguar’s

lifestyle

by

key

elements

(show, display,

card

play,

deco,

DIY,

and

service…)from

partner

and

interactive

games

in

Europe

style

building.Creativity:

Ignite

your

XFireExecutionTime：

Feb

14th

,

2014Location：House

of

Roosevelt,

Shanghai

BundScale：254

guestsLOYALTY

EVENT2014

RangeRover

L405LWB

Appreciation

Event2014

路虎L405

LWB

客戶答謝活動(dòng)客戶答謝活動(dòng)

Strategy

&

CreativityEvent

atmosphere

–

elegant

&

luxury

high-end

environment.Attractive

interaction

area.ExecutionTime：23th

May,2014--13th

July

2014Location：Chengdu

,

Shanghai

,

Wenzhou

,

Yiwu

,

Jinhua

,

Hangzhou

,

Zhengzhou

,

Changsha

,

Beijing

,

Shenzhen.Scale：50pax/stop,

21

stopsLOYALTY

EVENT2014

Mercedes

BenzFIFA

East

Regional

Campaign2014

梅賽德斯奔馳世界杯東區(qū)體驗(yàn)活動(dòng)客戶答謝活動(dòng)

Strategy

&

CreativityReinforce

product

USP,

show

off-road

advantageExtend

the

enthusiasm

and

reputation

to

customerEmphasis

on

CBU

SUV

and

the

new

leads

acquisitionExecutionConcept

Design

and

executionParty

and

test

Driving

overall

management.Guest

and

VIP

hospitality

management

and

Cities

hotspot

DisplaysLOYALTY

EVENTJourney

to

the

Champion,

Steered

by

the

Star—2014

ChinaOpen星馳天下，無網(wǎng)不勝-2014

中網(wǎng)公開賽贊助客戶答謝活動(dòng)

Strategy

&

Creativity?As

the

faithful

supporter

of

Chinese

tennis,

BBAC

has

sponsored

China

Open

for

the

past

eight

years

as

the

presenting

sponsor.

With

fashionable

booths,shining

car

modelsand

exciting

interactive

games,BBAC

also

has

attracted

a

large

amountof

spectatorswho

hadexperiencedthe

joy

of

tennis

andtheglory

of

MZ.Execution:?Date:

September

21st

–

Oct.

5th?Location:

National

Tennis

CenterResults:?15

days?13

car

models

have

been

displayedin

the

six

exclusiveMercedes-Benz

booths

with

a

total

area

of

700

squaremeters;?Mercedes-Benz

Driving

Academy

presented

the

only

rollover

simulator

in

Asia

for

2014

China

Open.

Nearly

2,000

spectators

experienced

a

rollover

and

learned

the

skillstoescape;LOYALTY

EVENT?Mercedes-Benz

Brand

Center

had

received

over

10,000

invited

spectators

and

influenced

over

300,000

onsitespectators.Mercedes-Benz

After

Sales

Prices

and

New

Spring

Festival

Check

LaunchCeremony梅賽德斯-奔馳售后服務(wù)價(jià)格及新春檢測(cè)發(fā)布活動(dòng)Strategy

&

CreativityBy

the

onsite

display

of

IWC

watch

repairing,

the

ancient

painting

and

calligraphy

repairing

by

experts

from

the

Palace

Museumand

the

gearbox

assembling

by

Mercedes

Benz

mechanics,

the

after-sales

service

philosophy

of

Mercedes

Benz,

修養(yǎng)之道，一脈相承,was

well

presented.The

product

made

by

auto

accessories

was

ingenius.Execution:Date:

Jan.

15th

,

2015Location:

Beijing,ChinaParticipants:

80

MediaResults:To

deliver

the

after-sales

service

philosophy

of

Mercedes

BenzTo

release

Mercedes

Benz’s

2015

new

after-sales

police

and

priceLOYALTY

EVENT客戶答謝活動(dòng)

Team

IntroductionDavid

Yang

楊軍輝Senior

Account

DirectorOver

10

years

experience

in

PR

and

Event

management

including

planning,

organizing

andrunning

conferences,

corporateevents

and

incentives

especially

within

the

automobile

&luxury

hotel

hospitality

industry.

12

years

with

HighTeam2011

to

14

Toyota

Carnival

China

(over

60,000

attendees)2014Infiniti

Q50

PBE,

Shanghai2015BAIC

X65National

Launch2015Volvo

Shanghai

Autoshow2015

BENZ

East

&

West

Region

PerformanceTour2015Toyota

AE86

Japan

TD2015

BENZ

North

Region

Competitor

TDTeam

IntroductionKenny

Dai

（戴晶）Event

operation

director14

years

experience

in

Events

operation

and

resources

development,

3rd

partymanagement.

13

years

with

HighTeam.Key

clients:

BMW,

Bentley,

VW,

Intel,

Lenovo,

IBM.2009

Audi

QuattroFinal2010

SH

Expo

Intel

booth2010

China

New

Energy

Car

Development

Conference2010NikonPhotographic

equipment

exhibition2011Intel

IDF2011

ToyotaService

SkillCompetition2012

Intel

IDF2013

Toyota

86

Test

Drive2013

Toyota

Carnival2014Infiniti

Q50

PBE,

Shanghai2014

Toyota

Carnival2014

Toyota86

Cool

Land2015BAIC

X65National

Launch2015

BENZ

East

&

West

Region

PerformanceTourTeam

IntroductionTony

Li

李楠AccountDirectorOver

12

years

experience

in

PR

and

Event

management

including

planning,

organizing

andrunning

conferences,

corporateevents

and

incentives

especially

within

the

automobile

&luxury

hotel

hospitality

industry.

12

years

with

HighTeam.2011

to

14

Toyota

Carnival

China

(over

60,000

attendees)2014Infiniti

Q50

PBE,

Shanghai2015BAIC

X65National

Launch2015Volvo

Shanghai

Autoshow2015

BENZ

East

&

West

Region

PerformanceTour2015Toyota

AE86

Japan

TD2015

BENZ

East

&

West

Region

PerformanceTour2015

BENZ

North

Region

Competitor

TDTeam

IntroductionAllan

Ma

馬東野AccountDirectorOver

10

years

experience

in

PR

and

Event

management

including

planning,

organizing

andrunning

conferences,

corporateevents

and

incentives

especially

within

the

automobile

&luxury

hotel

hospitality

industry.

Graduated

in

Canada.

Fluent

in

Chinese,.

English.

10years

with

HighTeam2012

Intel

IDF

Beijing2012

BMW

Culture

Journey

Beijing2013BMW

CTSE

Event2013

Bentley

Dealer

Kick-off

Dubai2014

Jaguar

Ignite

ValentineEvent2014

Qoros

China

Roadshow2014

QorosValentine

Celebrity

Event2014

Jaguar

F-TYPE

Test

Drive2014Infiniti

Q50

PBE,

Shanghai2015BAIC

X65National

Launch2015Volvo

Shanghai

Autoshow2015

BENZ

North

Region

Competitor

TDTeam

IntroductionJoseph

Ma

馬濤Senior

AccountManagerOver

6

years

experience

in

PR

and

Event

management

including

planning,

organizing

andrunning

conferences,

corporateevents

and

incentives

especially

within

the

automobile

&luxury

hotel

hospitality

industry.

6

years

with

HighTeam.2010

Acura

Funtech,

Beijing2011

to

14

Toyota

Carnaval

China

(over

60,000

attendees)2015BAIC

X65National

Launch2015Volvo

Shanghai

Autoshow2015

BENZ

East

&

West

Region

PerformanceTour2015Toyota

AE86

Japan

TD2015

BENZ

East

&

West

Region

PerformanceTourTeam

Introduction?2015

BENZ

North

Region

Competitor

TDVivien

Yang

楊珮珮Senior

Account

Manager5

years

of

market

event

experience,

execution

experienced

events,

long

service

in

theinternational

auto

companies

and

FMCGindustry,

excellenton-site

responsecapabilitiesand

rigorous

implementation

capacity.The

new

2012VolkswagenMagotan

media

depth

TD(Shanghai）2012

VolkswagenMagotan

V6

media

depth

test

drive（Shenzhen）2012Citroen

DS

media

gathering

（Beijing）2012

Guangzhou

AutomobileTrumpchi

National

B&C

classauto

show2013

FBAC

regional

dealer

training

and

customer

event

Experience

(Chengdu,

Hangzhou)2013

FBAC

sponsorship

Roadshow

(Fuzhou,

Qingdao,

etc.)2014年FBAC

National

B

Grade

Auto

Show2014

INFINITI

ESQ

EXPERIENCEDAY2015BAIC

X65National

Launch2015Volvo

Shanghai

AutoshowTeam

Introduction?2015

BENZ

North

Region

Competitor

TDGuangYu

Yang

楊光宇Senior

Account

Manager5

years

marketing

experience

in

event,

rich

management

experience

in

hospitality

events,long

service

in

the

internationalauto

companies

and

FMCG

industry,excellentmanagement

and

coordination.Customer

service:

Mercedes

-

Benz,

BMW,Audi,

FAW,

Volvo,

BAIC,

Great

Wall,

Tissot,Seagate,

Bosch,

ABB,

etc.2011

Mercedes

-

Benz

nine

cities

large

customer

appreciation

eventFiat

booth

2011

third-party

managementoperations2012

Beijing

Auto

Show

hospitality

management

hippocampuscar2013

Chengdu

Auto

Show

Mazda

Operations

Management2014

The

New

Mercedes

Benz

E-class

Launch

and

Media

Test

Drive,

Xi’an2015BAIC

X65National

Launch2015Volvo

Shanghai

Autosho