尼爾森-中國消費市場科技生態(tài)白皮書+全球突破性創(chuàng)新白皮書-2023

全球消費者大會

(中國·南沙)

暨國際消費中心城市（廣州）發(fā)展論壇?2023

NielsenConsumer

LLC.

All

RightsReserved.?2023

NielsenConsumer

LLC.

All

RightsReserved.????2?2023

NielsenConsumer

LLC.

All

RightsReserved.3?2023

NielsenConsumer

LLC.

All

RightsReserved.?2023

NielsenConsumer

LLC.

All

RightsReserved.?2023

NielsenConsumer

LLC.

All

RightsReserved.45?2023

NielsenConsumer

LLC.

All

RightsReserved.6?2023

NielsenConsumer

LLC.

All

RightsReserved.2020

Sep2022

Apr2021

Mar7?2023

NielsenConsumer

LLC.

All

RightsReserved.8?2023

NielsenConsumer

LLC.

All

RightsReserved.9?2023

NielsenConsumer

LLC.

All

RightsReserved.受訪中國CEO們對所在行業(yè)表現(xiàn)的預估53%對自己所在企業(yè)的增長持有樂觀態(tài)度33%對所在行業(yè)的增長持有樂觀態(tài)度10?2023

NielsenConsumer

LLC.

All

RightsReserved.11?2023

NielsenConsumer

LLC.

All

RightsReserved.12?2023

NielsenConsumer

LLC.

All

RightsReserved.13?2023

NielsenConsumer

LLC.

All

RightsReserved.4%38%49%8%1.0%0.9%0.6%20190.5%20170.5%20182020202114?2023

NielsenConsumer

LLC.

All

RightsReserved.從產業(yè)——造就人類迄今為止工業(yè)門類最齊全現(xiàn)代化產業(yè)體系從需求——造就中國未來數(shù)十年都可以不斷深挖的需求潛力從人才——中國的工程師人數(shù)之巨大，史無前例15?2023

NielsenConsumer

LLC.

All

RightsReserved.16?2023

NielsenConsumer

LLC.

All

RightsReserved.17?2023

NielsenConsumer

LLC.

All

RightsReserved.?2023

NielsenConsumer

LLC.

All

RightsReserved.?2023

NielsenConsumer

LLC.

All

RightsReserved.1850%46%68%43%10%19?2023

NielsenConsumer

LLC.

All

RightsReserved.32%27%27%27%25%24%20?2023

NielsenConsumer

LLC.

All

RightsReserved.理性實用、注重性價比環(huán)保節(jié)能，科技升級44%38%32%31%76%26%17%65%6%35%24%21?2023

NielsenConsumer

LLC.

All

RightsReserved.線上觸媒，線下體驗，關注品牌社群77%51%49%48%20%15%13%22?2023

NielsenConsumer

LLC.

All

RightsReserved.線上線下融合，線下購物回暖23?2023

NielsenConsumer

LLC.

All

RightsReserved.智能化購物體驗，助力未來解決真實痛點24?2023

NielsenConsumer

LLC.

All

RightsReserved.高頻率，碎片化滲透生活場景沉浸式體驗與更多定制化內容25?2023

NielsenConsumer

LLC.

All

RightsReserved.元宇宙的廣闊前景26?2023

NielsenConsumer

LLC.

All

RightsReserved.無關年齡，愛美之心皆有27?2023

NielsenConsumer

LLC.

All

RightsReserved.理性種草，適合最重要28?2023

NielsenConsumer

LLC.

All

RightsReserved.29?2023

NielsenConsumer

LLC.

All

RightsReserved.30?2023

NielsenConsumer

LLC.

All

RightsReserved.31?2023

NielsenConsumer

LLC.

All

RightsReserved.O1?2023

NielsenConsumer

LLC.

All

RightsReserved.?2023

NielsenConsumer

LLC.

All

RightsReserved.32自2012年獎項創(chuàng)立以來，由尼爾森IQ推動舉辦的這一獎項已發(fā)展成為全球范圍內備受推崇的消費品領域年度大獎，獲得了廣泛的行業(yè)認可。該獎項在北美的相關報告已累計發(fā)行4萬多份，經由100多家媒體報道，也進一步為尼爾森IQ在消費品領域的產品創(chuàng)新奠定前沿的領導者地位。十多年來，尼爾森IQ

BASES突破性創(chuàng)新榜單一直是認可快速消費品

(FMCG)

領域創(chuàng)新和全球成功的黃金標準。該榜單以尼爾森IQ長期追蹤的零售數(shù)據(jù)為基礎，對每年在全球上市的新品，圍繞上市后銷量在品類中領先并持續(xù)增長，上市18個月內鋪貨保持增長或維持穩(wěn)定鋪貨、上市第一年針對不同品類進行第二輪篩選挑選出對母品牌帶來凈增長及是否為消費者帶來獨特體驗這三大維度進行多輪分析篩選，最終評出的獲獎產品。第一輪篩選突破性創(chuàng)新產品33?2023

NielsenConsumer

LLC.

All

RightsReserved.O2?2023

NielsenConsumer

LLC.

All

RightsReserved.?2023

NielsenConsumer

LLC.

All

RightsReserved.34>80041%18%25%8%8%35?2023

NielsenConsumer

LLC.

All

RightsReserved.36?2023

NielsenConsumer

LLC.

All

RightsReserved.37?2023

NielsenConsumer

LLC.

All

RightsReserved.誕生38?2023

NielsenConsumer

LLC.

All

RightsReserved.1272%90%受訪者認為“名稱是有創(chuàng)意的”受訪者認為“口味獨特”39?2023

NielsenConsumer

LLC.

All

RightsReserved.40?2023

NielsenConsumer

LLC.

All

RightsReserved.81%78%????Brawny?

Tear-A-Square?41?2023

NielsenConsumer

LLC.

All

RightsReserved.88%82%81%77%42?2023

NielsenConsumer

LLC.

All

RightsReserved.2.03.085%/91%

84%/91%88%

81%CadburyDarkmilk43?2023

NielsenConsumer

LLC.

All

RightsReserved.KITKAT?DUOS44?2023

NielsenConsumer

LLC.

All

RightsReserved.82%64%???84%75%81%84%45?2023

NielsenConsumer

LLC.

All

RightsReserved.13277%74%Heineken?

0.0202146?2023

NielsenConsumer

LLC.

All

RightsReserved.47?2023

NielsenConsumer

LLC.

All

RightsReserved.131223??74%85%77%75%48?2023

NielsenConsumer

LLC.

All

RightsReserved.?????77%73%78%88%49?2023

NielsenConsumer

LLC.

All

RightsReserved.82%93%GORDON’S0.0%

AlcoholFreeSpirit2022Dr.

Oetker

HighProtein

Pudding202250?2023

NielsenConsumer

LLC.

All

RightsReserved.FebrezeBathroom

AirFreshener

2021Sensodyne

Sensitivity

&Gum

202151?2023

NielsenConsumer

LLC.

All

RightsReserved.52?2023

NielsenConsumer

LLC.

All

RightsReserved.O3?2023

NielsenConsumer

LLC.

All

RightsReserved.?2023

NielsenConsumer

LLC.

All

RightsReserved.534.6%7.7%5.7%10.8%5.7%54?2023

NielsenConsumer

LLC.

All

RightsReserved.食品信息透明化表現(xiàn)我吃的食物到底含有什么？食物如何從工廠/農場制造商是否支持我的社區(qū)和當?shù)厥聵I(yè)？運到我的餐桌？食物在哪里種植或制作？這些動物是否得到了合乎道德的對待？工人是否得到公平對待？55?2023

NielsenConsumer

LLC.

All

RightsReserved.74%74%56%50%50%56?2023

NielsenConsumer

LLC.

All

RightsReserved.57?2023

NielsenConsumer

LLC.

All

RightsReserved.58?2023

NielsenConsumer

LLC.

All

RightsReserved.59?2023

NielsenConsumer

LLC.

All

RightsReserved.???????????????60?2023

NielsenC