商務(wù)綜合英語-山東財經(jīng)大學(xué)中國大學(xué)mooc課后章節(jié)答案期末考試題庫2023年_第1頁
商務(wù)綜合英語-山東財經(jīng)大學(xué)中國大學(xué)mooc課后章節(jié)答案期末考試題庫2023年_第2頁
商務(wù)綜合英語-山東財經(jīng)大學(xué)中國大學(xué)mooc課后章節(jié)答案期末考試題庫2023年_第3頁
商務(wù)綜合英語-山東財經(jīng)大學(xué)中國大學(xué)mooc課后章節(jié)答案期末考試題庫2023年_第4頁
商務(wù)綜合英語-山東財經(jīng)大學(xué)中國大學(xué)mooc課后章節(jié)答案期末考試題庫2023年_第5頁
已閱讀5頁,還剩40頁未讀, 繼續(xù)免費閱讀

下載本文檔

版權(quán)說明:本文檔由用戶提供并上傳,收益歸屬內(nèi)容提供方,若內(nèi)容存在侵權(quán),請進(jìn)行舉報或認(rèn)領(lǐng)

文檔簡介

商務(wù)綜合英語_山東財經(jīng)大學(xué)中國大學(xué)mooc課后章節(jié)答案期末考試題庫2023年Treatyouremployeeswithrespectandchancesarethattheywillhaveahigherregardforcustomers.

參考答案:

正確

Anexternalcustomerofanorganizationisacustomerwhoisnotdirectlyconnectedtothatorganizationincludingstakeholders,employees,etc.

參考答案:

錯誤

Someperfumecompaniesprovide_________sothatcustomerscantrytheperfumeontheirskinbeforetheybuy.

參考答案:

freesamples

Advertisingcompaniesspendalotofmoneyoncreatingclever______thatareshortandmemorablesuchasthemessageforthecreditcard,Access:“Yourflexiblefriend”.

參考答案:

slogans

Celebrity____________isatechniquethatisverypopularinadvertisingatthemoment.

參考答案:

endorsement

Ifnewsaboutaproductcomestoyouby______,someonetellsyouaboutitratherthanyouseeinganadvert.

參考答案:

wordofmouth

Anadvertising___________isthephraseusedinTVorprintadvertisements.Forexample:Nike-Justdoit.Thisissometimesalsocalledatagline.

參考答案:

slogan

Anadvertising___________istheamountofmoneythatacompanyiswilling/abletospendonadvertisingitsproduct.

參考答案:

budget

Anadvertising___________meansalltheadvertisingactivities(eg.TVad,specialoffer,radioad)whichareusedtogethertosellaproduct.

參考答案:

campaign

AlladvertisementsinNZhavetoconformtoadvertising_________.Thismeansthattheymustfollowrulesaboutcontent,wordsandclaims.

參考答案:

standards

IndifferentpracticesofCSR,____________referstostepstheycantaketoreducethosecarbonfootprints

參考答案:

environmentalefforts

IndifferentpracticesofCSR,____________referstotreatingemployeesfairly.

參考答案:

ethicallaborpractices

IndifferentpracticesofCSR,____________referstosponsoringlocalevents,employinglocalworkers

參考答案:

communityinvolvement

IndifferentpracticesofCSR,____________referstoplacingahighervalueontheircustomers.

參考答案:

ethicalmarketing

IndifferentpracticesofCSR,____________referstodoinggooddeedswithoutexpectinganythinginreturn

參考答案:

volunteeringservice

Corporatesocialresponsibility(shortforCSR)isaformofcorporateself-regulationintegratedintoabusinessmodel,anditisalsoknownascorporatecitizenship,_____________responsiblebusiness(SRB),orcorporatesocialperformance.

參考答案:

sustainable

Bypractising____________,businessescanalsopracticesocialresponsibilitybydonatingmoney,productsorservicestosocialcauses.Largercompaniestendtohavealotofresourcesthatcanbenefitcharitiesandlocalcommunityprograms.

參考答案:

philanthropy

ISO_____________clarifieswhatsocialresponsibilityisandhelpsorganizationstranslateCSRprinciplesintoeffectiveactions.

參考答案:

26000

"People,____________andprofit",alsoknownasthetriplebottomline,formonewaytoevaluateCSR.

參考答案:

planet

____________areanypeopleorgroupswhoareaffectedby,orcanaffect,thatcompany'sbehaviourincludingemployees,shareholders,customers,suppliers,localpeopleandenvironment.

參考答案:

Stakeholders

Managementfranchisewouldbeidealforsomebodywithpreviousmanagingexperienceasitallowsindividualswithtransferableskillstoreallytakeownershipofabusinessandleadittosuccess.

參考答案:

正確

E-commercemeansbuyerswithcomputerscannow______aglobalnetworkofapprovedsupplierslinkedovertheNet.

參考答案:

surf

Ifyouwantyourwebsitetogetalotof______,makesureyouregisteritwithallthemajorsearchengines.

參考答案:

traffic

Sisaverysuccessfulsitewhichgetsover2,000____perday.

參考答案:

hits

Aqualitymanagementsystem(QMS)isacollectionofbusinessprocessesfocusedonconsistentlymeetingcustomerrequirementsandenhancingtheirsatisfaction.

參考答案:

正確

Duringthematuritystage,theproductisestablishedandtheaimforthemanufacturerisnowtomaintainthemarketsharetheyhavebuiltup.

參考答案:

正確

Avisionormissionstatementguidesacompany’svaluesandprovideitwithpurpose.

參考答案:

正確

Theactualproductisdefinedasthebenefitthattheproductbringstothecustomer.

參考答案:

錯誤

Theoutermostcirclereferstoaugmentedproductconsistingofthemeasurestakentohelptheconsumerputtheactualproducttouse,forexample:delivery,warrantyinstallationandsoon.

參考答案:

正確

Atangibleproductisaproductthatcanonlybeperceivedindirectly

參考答案:

錯誤

Thebestfirmsareeagertorecruitnewemployeeswhoarenotjustthemosttalentedbutalsothebestsuitedtoaparticularcorporateculture.

參考答案:

正確

Tariffsaretaxeson____________products.

參考答案:

imported

In__________,pricesfall.

參考答案:

bearmarket

In________,workerscompeteforjobsandemployerscompeteforworkers.

參考答案:

labormarket

In________,goodsaresolddirectlytothepublicinsmallquantities.

參考答案:

retailmarket

In___________,thereismoresupplythandemand,buyersareatanadvantageandpricesarelow.

參考答案:

buyer'smarket

_________focusesonanarrowlydefinedgroupofcustomers

參考答案:

Nichemarket

Coca-Colaisa____________product:itsellstolargenumbersofpeople.

參考答案:

massmarket

Rolexwatchessellina_________;theyarehigh-qualityandexpensivegoods.

參考答案:

luxurymarket

A______________isgettinglarger.

參考答案:

growingmarket

Theproduct__________discussesthestageswhichaproducthastogothroughsincethedayofitsbirthtothedayitistakenawayfromthemarket.

參考答案:

lifecycle

Aluxuryproductwhichishighqualityandexpensiveisa(n)_____product.

參考答案:

upmarket

Aproductwhichonlyappealstoaveryspecialistgroupofcustomersisa_____product.

參考答案:

niche

Politicalglobalizationreferstothetransmissionofideas,meanings,andvaluesaroundtheworldinsuchawayastoextendandintensifysocialrelations.

參考答案:

錯誤

Whichwordhasthesethreemeanings:start(acompany),put(aproduct)onthemarket,start(anadvertisingcampaign)?

參考答案:

launch

A_____________isintheproducer'scountry.

參考答案:

homemarket

___________,whichfacilitatetheexchangeofliquidassets,canbefurtherdividedintosecuritymarket,stockmarket,insurancemarket,bondmarket,capitalmarket,currencymarket,futuresmarket,etc.

參考答案:

Financialmarkets

Somenecessaryandcoreoperationsareoutsourcedmostfrequently.

參考答案:

錯誤

Thelife-bloodofanybusinessistheinformationthatkeepsitrunning.Ifyouhavepayroll,medicalrecordsoranyotherconfidentialinformationthatwillbetransmittedtotheoutsourcingcompany,thereisariskthattheconfidentialitymaybecompromised.

參考答案:

正確

Whetheryousignacontracttohaveanothercompanyperformthefunctionofanentiredepartmentorsingletask,youstillhavethemanagerialcontrol.

參考答案:

錯誤

Sincetheoutsourcingcontractwillfixtheprice,theonlywayforthemtoincreaseprofitwillbetodecreaseexpenses.

參考答案:

正確

Themostcommonlyoutsourcedpartinabusinessarethosecoreactivities.

參考答案:

錯誤

__________referstothecostofsomethingthatisnotdirectlyinvolvedinmakingaparticularproductorprovidingaparticularservice,forexamplethecostofrentingbuildingoroftrainingstaff

參考答案:

overheadcosts

_________referstotheamountpaidtothegovernmentbasedonemployees'pay,andiseitherpaidbyanemployerorpartlytakenbyanemployerfromwhatemployeesearn.

參考答案:

payrolltaxes

__________entailsbringingprocesseshandledbythird-partyfirmsin-house.

參考答案:

Insourcing

___________ismovingtheworktoadistantcountry.

參考答案:

Offshoring

Themostcommonmodelofoutsourcingreferstojobsthatarebeingsentoverseastoothercountries,whichiscalled________.

參考答案:

offshoreoutsourcing

Businessescanmakemoreprofitwhentheymovetosomedevelopingcountriesbecauseoflowerlabourcostsandabundantsupplyofimportantnaturalresourcessuchasoilornaturalgas.

參考答案:

正確

Localismisnotabigfactorforcorporationindevelopedcountriestoconsiderbeforetheyenterintoanewcountry.

參考答案:

錯誤

Thelevelofliteracyinonecountrymakesnodifferencetohowacompanylabelsandadvertisesitsproductsinthatcountry.

參考答案:

錯誤

Technologyhasbeenaprincipaldriverofglobalization.

參考答案:

正確

________isatermusedbyeconomiststodescribehowwealthissharedinacountry.

參考答案:

incomedistribution

The__________isimprovingleadingtoariseinemployment.

參考答案:

economicsituation

3.Thecountryisattractivetoexportersbecauseithasenjoyed__________forthelast50yeas.

參考答案:

politicalstability

Redtapeandotherexamplesof_________hinderacompany’sentryintoamarket.

參考答案:

governmentbureaucracy

1.Becauseoftight____________companyprofitscouldnotbetakenoutofthecountry.

參考答案:

monetaryregulation

ViacomOutdoorisanadvertisingcompanythatspecialisesinplacingadvertson__________suchasbuses.

參考答案:

publictransport

Themarketingmixisasetofmarketingtoolsthatthefirmusestopursueitsmarketingobjectivesbeforelaunchinganynewproductincludingfourbroadlevelsofmarketingdecision,namely:product,prices,_____________,andplace.

參考答案:

promotion

Market__________istheprocessofdividingupmassmarketsintogroupswithsimilarneedsandwants.

參考答案:

segmentation

Thereare4typesofmarketsegmentationwhicharemostcommonlyused.Theyare:demographicsegmentation,behavioralsegmentation,___________segmentationandGeographicsegmentation.

參考答案:

psychographic

Inordertoknowthecustomeranditsexpectedbuying,aneffectivemarketingstrategySTPisneededwhichisshortforsegmentation,targetingand________.

參考答案:

positioning

A__________isagroupofindependentcountrieswithacommonmarket,notradebarriersbetweenmembers,andasinglecurrency.

參考答案:

economicandmonetaryunion

A_________isapersonwhorunsaone-manbusinessandtakesalltheprofitsandalltherisks.

參考答案:

soletrader

A_________ownsmorethanhalfthesharecapitalofanothercompany.

參考答案:

holdingcompany

Whenanexistingcompanyestablishesanewcompanyorfirmandkeepsmajorityshareswithitself,itiscalledaparentcompany.Thisnewcompanyorfirmiscalleda___________.

參考答案:

subsidiary

______________segmentationisoneofthesimplestandmostwidesttypeofmarketsegmentation.Thevariablessuchasage,gender,familysize,income,occupation,religion,raceandnationalityhelpdividealargepopulationintospecificcustomergroups.

參考答案:

Demographic

BothAdidasandPUMAarecurrently_________corporationthatdesignsandmanufacturesathleticandcasualfootwear,apparelandaccessories,headquarteredinGermany.

參考答案:

multinational

WhichofthefollowingbusinessesbelongtoPrimaryindustry?

參考答案:

farming_fishing_mining

WhichofthefollowingbusinessesbelongtoSecondaryindustry?

參考答案:

manufacturing_construction

___________istheexecutivebranchoftheEuropeanUnion,responsibleforproposinglegislation,implementingdecisions,upholdingtheEUtreatiesandmanagingtheday-to-daybusinessoftheEU.

參考答案:

TheEuropeanCommission

_________________containswords,numbersorsigns,oracombinationofthese,displayedincolumnsorboxes.

參考答案:

Table

_______________isacircularchartdividedintosectors,illustratingnumericalproportion.

參考答案:

Piechart

_________________useseitherhorizontalorverticalbars.

參考答案:

Barchart

Whichofthefollowingwordscannotbeusetorefertoveryfastrise?

參考答案:

climb

Tablesgiveverypreciseinformationandhavegoodvisualimpact.

參考答案:

錯誤

Whendoingstatisticwriting,youmustdescribeeverydetail.

參考答案:

錯誤

"Shootup"canbeusedtorefertoveryfastrise.

參考答案:

正確

Whendoingstatisticwriting,youcanwritebothinaformalwayandinaninformalway.

參考答案:

錯誤

Apiechartcanhavegoodvisualimpact.ButItdoesnotshowmovement.

參考答案:

正確

Aeconomicandmonetaryunionisatradingblocthatgivespreferentialaccesstoselectedgoodsandservicesfromtheparticipatingcountriesbyreducingtariffsbutnotbyabolishingthemcompletely.

參考答案:

錯誤

ApreferentialtradeareaisAgroupofindependentcountrieswithacommonmarket,notradebarriersbetweenmembers,andasinglecurrency.

參考答案:

錯誤

Acustomsunionisatypeoftradeblocwhichhasnotariffbarriersbetweenmembersandiscomposedofafreetradeareawithacommonexternaltariff.

參考答案:

正確

TheCounciloftheEuropeanUnionisoneoftwolegislativebodiesandtogetherwiththeEuropeanParliamentservestoamendandapprovetheproposalsoftheEuropeanCommission.

參考答案:

正確

EuropeanParliamentistheexecutivebranchoftheEuropeanUnion,responsibleforproposinglegislation,implementingdecisions,upholdingtheEUtreatiesandmanagingtheday-to-daybusinessoftheEU.

參考答案:

錯誤

Asalargecommodityproducer,ithasbeenblessedbya__________inthepricesofitsexportsthankstoboomingglobaldemand.

參考答案:

surge

WhichofthefollowingbusinessesbelongtoTertiaryindustry?

參考答案:

Finance_consulting_tourism_education

Indianswerethe___________inhabitantsofAmerica.

參考答案:

indigenous

In1995,Adidaswentpubliconthe__________and______stockexchanges.

參考答案:

Frankfurt_Paris

Businessenterprisescustomarilytakeoneofthreeforms:Theyare:___________,___________and_____________..

參考答案:

soleproprietorship_partnership_corporation

Brandcreatesloyalcustomers,butitdoesn'tcreateloyalemployees.

參考答案:

錯誤

Brandloyaltyisthetendencyofacustomertocontinuebuyingaparticularproduct

參考答案:

正確

Brandingisasetofmarketingandcommunicationmethodsthathelptodistinguishacompanyorproductsfromcompetitors,aimingtocreatealastingimpressioninthemindsofcustomers.

參考答案:

正確

Brandawarenessistheabilityofcompaniestorecallorrecognizebrands,logosandbrandedadvertising.

參考答案:

錯誤

__________happenswhenacompany’stopexecutivesbuythecompanytheyworkfor.

參考答案:

MBO

__________referstoasituationinwhichsomeonehastoleavetheirjob,becausetheyarenolongerneeded.

參考答案:

Redundancy

___________isabusinessactivityinwhichtwoormorecompanieshaveinvestedtogether.

參考答案:

Jointventure

Theireconomy________undertheweightofUnitedNationssanctions.

參考答案:

crumbled

Theorganizationhopestocontinuously_________anddeveloprelationswithotherdevelopingcountries.

參考答案:

consolidate

Amergerdescribestwofirms,oneapparentlystrongerthantheother,joiningforcestomoveforwardasasinglenewentity.

參考答案:

錯誤

Horizontalmergercancreatealargerbusinesswithgreatermarketshareandsubstantialmarketpowerandmightenablethemergedentitytoraisepricesbyreducingoutputunilaterally.

參考答案:

正確

The1998mergerofDaimler-BenzandChryslerisconsideredaverticalmerger.

參考答案:

錯誤

Althoughthebuyeracquiresallassetsandliabilitiesinastockpurchase,itmaycontractuallyallocateunwantedliabilitiestothesellerbysellingthembacktotheseller.

參考答案:

正確

Theacquisitionistimeefficientgrowthstrategywhichhelpsthecompanytoacquirethecorecompetenciesandresourceswhicharenotcurrentlyavailable.

參考答案:

正確

Unlessexpresslystated,notermofthisAgreementisintendedto_________abenefitonathirdparty.

參考答案:

confer

Brandcanbedividedintoseveraltypes:ServicebrandandRetailbrand.

參考答案:

錯誤

Amarket___________isageneralplanabouthowtoorganizethemarketingactivitiesforaproduct.

參考答案:

strategy

Aproduct'smarketing_________isthecombinationofthe4Ps:product,price,placeandpromotion.

參考答案:

mix

________referstoideastowardsuchfactorsastime,age,education,andstatusandinturnshapethebehavior.

參考答案:

Attitudes

__________referstobasicsocialorganizationincludingdifferentbasicsocialunitandstrata.

參考答案:

socialstructure

_________referstowordsthatmayhavedifferentmeaningstopersonswithdiverseculturalbackgrounds

參考答案:

language

_________referstothetransmissionofinformationacrosscultures,whetherverbalornon-verbal,whichisaveryimportantskillforbusinesspeople

參考答案:

communication

Wehavean_____________culture,we'reencouragedtolookfornewbusinessandtakerisks

參考答案:

entrepreneurial

____________occurswhenafirmraisesmoneyforworkingcapitalorcapitalexpendituresbysellingdebtinstrumentssuchasbondsandnotestoindividualsand/orinstitutionalinvestors.

參考答案:

Debtfinancing

Ifacompanythrivesandgoespublic,itwillissuesharesonastockexchange;such__________bringagreatinfluxofcashintoafirm.

參考答案:

IPO

Bondisatypeof_________.

參考答案:

lendinginvestment

Amarket___________isonesectionofthetotalmarket;it'sagroupofpeoplewhoaresimilarinwayssuchasage/gender/income.

參考答案:

segment

Market(-ing)_______________includesactivitieslikesurveys.Companiestalktoexistingandpotentialconsumerstogainusefulinformationwhichwillhelpthemdesignandmarkettheirproduct.

參考答案:

research

Market_________meansonecompany'spercentageofthetotalsalesinthatproduct'smarket.

參考答案:

share

Bythe"Completeness"principleofemailwriting,wearesupposedtowriteanemailaslongaspossible.

參考答案:

錯誤

Thetoneofamemoisgenerallyfriendlyasitisacommunicationbetweencolleagues.

參考答案:

正確

Acomplimentarycloseshouldbeusedattheendofanemail.Forexample"sincerely"canbeusedinaformalandsemiformaloccasion

參考答案:

正確

ThereisnodifferencebetweenCVandResume

參考答案:

錯誤

Usuallyageneralmanagerwillsortoutthenotesafterthemeetingandwritetheformalminutesofthemeeting.

參考答案:

錯誤

___________isasummarizedrecordofwhattookplaceinameeting

參考答案:

Minute

_________isanefficientandeffectivewaytoconveyinformationwithinanorganization.

參考答案:

Memo

Whichofthefollowingelementshavetobeincludedinaresume?

參考答案:

educationbackground

WhenwritingaCV,youremploymentexperienceshouldbeincluded.Youshouldstartitwiththe________.

參考答案:

mostrecent

Withtheformof_______,ifthebusinessgoesbankrupt,allthemembersonlylosewhattheyinvestandtheirpersonalpossessionsareprotectedbylaw.

參考答案:

limitedliabilitycompany

Whenwewriteanemail,weshouldkeeptheprincipleof________,thatis,tochoosepolitewordstoexpressyouridea.

參考答案:

courtesy

Anadvertising___________isacompanywhichdesignsandproducesadvertisementsfortheproducer.E.g.SaatchiSaatchi.

參考答案:

agency

A__________isliterallyacertificatethatsaysyouownaportionofacompany.

參考答案:

stock

Whichofthefollowingdoesnotbelongtoownershipinvestment?

參考答案:

savingsaccount

___________financeincludestaxsystems,governmentexpenditures,budgetprocedures,stabilizationpolicyandinstruments,debtissues,andothergovernmentconcerns

參考答案:

Public

_______isinvestmentfromanaffluentindividualwhoprovidescapitalforabusinessstart-up,usuallyinexchangeforconvertibledebtorownershipequity

參考答案:

angelinvestment

An_________isapersonwhohaspossessionofanewenterprise,ventureorideaandassumessignificantaccountabilityfortheinherentrisksandtheoutcome.

參考答案:

entrepreneur

__________isanindividualwhocommitsmoneytoinvestmentproductswiththeexpectationoffinancialreturn.

參考答案:

investor

_________isthemoneyandresourcesmadeavailabletostartupfirmsandsmallbusinesseswithexceptionalgrowthpotential.

參考答案:

Venturecapital

Withtherapidadvancementofmoderncommunicationandinformationtechnology,____________ofnetworkeconomyhasbeenformed.

參考答案:

rudiment

TheSocietyisnot___________withanypoliticalparty.

參考答案:

affiliated

Ilivedonabout$5,000ayearfromthe__________onmybook.

參考答案:

royalties

Thetraineeswillthenbepaired___________experiencedmanagers.

參考答案:

with

Theairline'sinsureris_________fordamagestothevictims'families.

參考答案:

liable

Franchisingcanbedescribedasa“businessmarriage”betweenafranchiseeandafranchisor.

參考答案:

正確

FourmaincorporatestructuresinStarbucksare__________,_________,Geographic,andtheMatrix.

參考答案:

Functional_Divisional

Anormalcorporatestructureconsistsofvariousdepartments.Majorfivedepartmentsinclude_______,________,___________,ProductionandResearchandDevelopment(R&D).

參考答案:

Marketing_Finance/Accounting_Humanresources

Mostcompaniescanbedividedintothreeparts:_________,__________and___________.

參考答案:

capital(shareholders)_management_labor

Thoughmanagementliteraturedescribesnumerousmanagementstyles,therearethreebasicstyles—_________,___________and________.

參考答案:

directing_delegating_discussing

Managementoperatesthroughfivebasicfunctions:planning,______,______,_______,andcontrolling.

參考答案:

commanding_coordinating_organizing

The________structurefeatureofStarbucksreferstogroupingbasedonbusinessfunction.Forexample,thecompanyhasanHRdepartment,afinancedepartmentandamarketingdepartment.

參考答案:

functional

Shareholderselecta___2____tomakedecisionsanditisresponsiblefordecidingtheoverallcompanypolicyandcapitalexpenditure.

參考答案:

boardofdirectors

____________aretheownersofacompany.

參考答案:

Shareholders

__________isresponsibleforanalyzingandreviewingfinancialdata,reportingfinancialperformance,preparingnudgetsandmonitoringexpenditureandcosts.

參考答案:

ChiefFinancialOfficer

________isatermfrequentlyusedinmarketing.Itisameasureofhowproductsandservicessuppliedbyacompanymeetorsurpasscustomerexpectation.

參考答案:

Customersatisfaction

________isbothanattitudinalandbehavioraltendencytofavoronebrandoverallothers,whetherduetosatisfactionwiththeproductorservice,itsconvenienceorperformance,orsimplyfamiliarityandcomfortwiththebrand.

參考答案:

Customerloyalty

_________isthebenefitthatacustomerwillgetfromaproductorserviceincomparisonwithitscost.Thisbenefitmightbemeasuredinmonetaryterms,suchaswhenaproducthelpssavethecustomermoneythatwouldhavebeenspentonsomethingelse.

參考答案:

Customervalue

Thecostsof_______aremuchlowerthanthecostsofrecruitingnewcustomers.

參考答案:

customerretention

Informationtechnologyallowsustobuildupdetailedinformationaboutindividualcustomers’__________.

參考答案:

buyinghabits

Customerisequaltoconsumer.

參考答案:

錯誤

Managersusing____________tellpeoplewhattodo,howtodoitandwhentohaveitcompleted.Theyassignrolesandresponsibilities,setstandardsanddefineexpectations.

參考答案:

directingstyle

Therighttothefranchiseissoldbythefranchisortothefranchiseeforaninitialsumofmoney,oftencalledtheup-frontentryfee,orfranchisefee.

參考答案:

正確

Franchisorswillhavetoshareprofitswiththefranchisees.Theyreceivesonlyasmallpercentageoftheenterprise’srevenueintheformofafranchisefee.

參考答案:

錯誤

________refertodeep-seatedbeliefsabouttheindividualspositioninrelationtohisorherdeity,thefamily,andthesocialhierarchy

參考答案:

socialvalues

Culturealsoaffectsandreflectsthesecularvaluesandattitudesofmembersofasociety.

參考答案:

正確

Approximately20%oftheworld'spopulationhavesomereligiousbeliefs.

參考答案:

錯誤

Non-verbalcommunicationincludesfacialexpressions,handgestures,intonation,eyecontact,bodypositioningandbodyposture.Silencealsohasmeaninginbusinesssituations.

參考答案:

正確

Notmanyaspectsofinternationalbusinessmaybeaffectedbyculturalvariations.

參考答案:

錯誤

Peopleholdingdifferentworldviewsmightinterprettheirbehaviorfromdifferentstandpoints.Thissituationcreatesmisunderstandingandcanleadtoculturalconflict.

參考答案:

正確

Peopleinmycompanyarehighly____________,webattleeachotherforpromotionandforbonuses.

參考答案:

competitive

Mycompanyispretty______________,therearelotsofregulations.We’reencouragedtodothingsbythebook.

參考答案:

bureaucratic

Mycompanyhasa______________culture,thebossisautocratic,andwedoaswe'retold.

參考答案:

controlling

Thefranchisorisresponsibleforprovidingtheproductandthedistributoristhenabletoselltheproductonwithamanagemntfranchise.

參考答案:

錯誤

Mycompanyisquite___________,forexample,itdoesn'thaveadresscode.

參考答案:

informal

Wherethelocationofthecompanyisandwhattheofficebuildingislikedoesn’tmakeanydifferencetothevaluesandbehaviorsofpeopleinaworkplace.

參考答案:

錯誤

__________iseverythingthatafirmwantsabrandtobeinthemindsofcustomers.Itisasetofindividualcomponents,suchasaname,adesign,asetofimages,aslogan,avision,aconcept,etc.whichsetsthebrandasidefromothers.

參考答案:

Brandidentity

Thefirststageinbrandbuildingisto______thebrand.

參考答案:

define

Atthemomentwearelookingforanewbrandnamethatsuggestssomethingabouttheproduct'sbenefitsand________.

參考答案:

qualities

Powerfulbrandnamescreatestrongconsumer__________.

參考答案:

loyalty

Thisyearwearetryingto__________abrandwithpersonality.

參考答案:

develop

Anyorganizationhasauniquehistory—auniquestory.

參考答案:

正確

Anorganization’svaluesneedn’tberelatedtotheoperatingprinciplesofdailylifeinthefirm.

參考答案:

錯誤

CustomerServiceistheserviceprovidedtothecustomerfromthetimetheorderisplacedtilltheorderisdelivered.

參考答案:

錯誤

Providinggoodcustomerservicetoyourclientsshouldnaturallybeamajorpriorityinyourday-to-dayschedule.

參考答案:

正確

Ane-businessdoesn'tneedanyemployees.

參考答案:

錯誤

E-commerceisagoodwayofsellingnicheproducts

參考答案:

正確

Thee-storeinteractwithcustomersonline,processandrecordtheordersonline,alltheproductinformationisonline.

參考答案:

正確

E-commerceeliminatesthemiddleman.

參考答案:

正確

E-commerceisdefinedasthesellingofgoodsandservicesusingtheinternet.

參考答案:

錯誤

Youcansometimesclickona______whenyouvisitawebsite.

參考答案:

link

Theequivalentofpaperjunkmailiscalled_____.

參考答案:

spam

____________hasanx-axis(ahorizontalaxis)andy-axis

參考答案:

Linegraph

Whichisthebestsubjectforanemail?

參考答案:

QuestionaboutTuesday’slecture

An______________ofanorganizationisacustomerwhoisnotdirectlyconnectedtothatorganizationincludingwholesalers,retailers,etc.

參考答案:

externalcustomer

____________referstoacountry’sgeneralfacilities,transportsystemsandevenitsInternetandmediacapabilities.

參考答案:

Infrastructure

Acompany’s____________arethecoreofitsculture.

參考答案:

values

E-commerceisdefinedasthebuyingandsellingofgoodsandservicesusingthe____________

參考答案:

Internet

Customer_____________isameasureofhowproductsandservicessuppliedbyacompanymeetorsurpasscustomerex

溫馨提示

  • 1. 本站所有資源如無特殊說明,都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請下載最新的WinRAR軟件解壓。
  • 2. 本站的文檔不包含任何第三方提供的附件圖紙等,如果需要附件,請聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
  • 3. 本站RAR壓縮包中若帶圖紙,網(wǎng)頁內(nèi)容里面會有圖紙預(yù)覽,若沒有圖紙預(yù)覽就沒有圖紙。
  • 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
  • 5. 人人文庫網(wǎng)僅提供信息存儲空間,僅對用戶上傳內(nèi)容的表現(xiàn)方式做保護(hù)處理,對用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯,并不能對任何下載內(nèi)容負(fù)責(zé)。
  • 6. 下載文件中如有侵權(quán)或不適當(dāng)內(nèi)容,請與我們聯(lián)系,我們立即糾正。
  • 7. 本站不保證下載資源的準(zhǔn)確性、安全性和完整性, 同時也不承擔(dān)用戶因使用這些下載資源對自己和他人造成任何形式的傷害或損失。

評論

0/150

提交評論