如何做好現(xiàn)代農(nóng)產(chǎn)品的營(yíng)銷

如何做好現(xiàn)代農(nóng)產(chǎn)品的營(yíng)銷

—農(nóng)業(yè)經(jīng)紀(jì)人培訓(xùn)衢州學(xué)院傅許堅(jiān)電話：134540048082012年10月引言現(xiàn)代農(nóng)業(yè)的發(fā)展離不開強(qiáng)大的農(nóng)業(yè)經(jīng)紀(jì)人隊(duì)伍！農(nóng)業(yè)經(jīng)紀(jì)人隊(duì)伍的發(fā)展程度決定農(nóng)業(yè)的現(xiàn)代化程度！培訓(xùn)內(nèi)容1.成為農(nóng)業(yè)經(jīng)紀(jì)人的基本要求2.目前農(nóng)產(chǎn)品營(yíng)銷中存在的問題及原因3.現(xiàn)代農(nóng)產(chǎn)品的營(yíng)銷策略1堅(jiān).張1農(nóng)論業(yè)棵經(jīng)趁紀(jì)港人老的端概靜念祥及西產(chǎn)脆生裝背是景1偽.殘2農(nóng)煉業(yè)估經(jīng)川紀(jì)光人傍的教類畜型1棍.貪3農(nóng)蠻業(yè)翠經(jīng)斷紀(jì)溝人挨的顛基鞏本冬要賄求1失.成快為肆農(nóng)聞業(yè)敢經(jīng)猜紀(jì)責(zé)人負(fù)的釀基遇本密要離求做潤(rùn)個(gè)宴新捕農(nóng)撿民1瞎.該秀種畫瓜凱的耗時(shí)辟候緩了2決.種想北其瓜臣好短，預(yù)可插以編拿府來婦賣3拴.我半不裕種孩瓜嚼，襲但蓮我偏知廈道雹怎討么削賣被瓜思進(jìn)路忠決非定出買路1掘.煩1農(nóng)挖業(yè)炎經(jīng)輕紀(jì)什人口的午概話念請(qǐng)及液產(chǎn)執(zhí)生削背耕景1創(chuàng).咐1慢.俗1農(nóng)偽業(yè)勿經(jīng)救紀(jì)欄人槐的嚇概喘念農(nóng)汽業(yè)顏經(jīng)挨紀(jì)維人炮是打當(dāng)聚前賓農(nóng)軋村腔經(jīng)消濟(jì)臥發(fā)哲展羊中稻出坡現(xiàn)鮮的袍新問的無農(nóng)解民茂群粥體煌，雄是限一種部奶分籌有熔一麻定市油場(chǎng)濃意昌識(shí)粗和拳經(jīng)侮驗(yàn)的擠農(nóng)即民結(jié)正合當(dāng)攝地染農(nóng)沉業(yè)哪生遙產(chǎn)粥的歉發(fā)駐展太特萍點(diǎn)昌，即在郊不沸斷候的粱市澆場(chǎng)施摸萌索敞中邁，獄尋態(tài)找疏到霧的濕一莖種經(jīng)新躺的籮從懸業(yè)川方傻式繭。高叢級(jí)駝形裳態(tài)分青工音結(jié)討果1塘.婆1農(nóng)底業(yè)睡經(jīng)區(qū)紀(jì)毯人距的喜概談念扮及籮產(chǎn)膀生湊背生景1逆.塞1嬸.蒼2農(nóng)廣業(yè)郵經(jīng)撿紀(jì)嚼人賣產(chǎn)攔生題的蔽背清景生觀產(chǎn)衰方委面產(chǎn)棵品確特肺點(diǎn)昂方虜面市喚場(chǎng)劃需片求晝方乘面流煌通淘方騎面生潤(rùn)產(chǎn)棟者生暖產(chǎn)導(dǎo)技改術(shù)1早.房誠2農(nóng)子業(yè)衰經(jīng)仙紀(jì)租人刻的溝類枕型技般術(shù)嫩推往廣命經(jīng)叢紀(jì)畫人農(nóng)寫產(chǎn)職品摩、薦畜浩牧獄產(chǎn)謙品耗銷答售擁經(jīng)財(cái)紀(jì)興人信艷息驢經(jīng)期紀(jì)捆人銷況售刃平傅臺(tái)火經(jīng)箭紀(jì)閘人農(nóng)甘業(yè)駝經(jīng)粉紀(jì)咬人財(cái)?shù)姆步M貴織透形孕式瞇：一屢、以紫中帖介塞形露式簽存板在，摘中說介昏人任向芒產(chǎn)泊銷挑雙寄方怕提旦供河銷評(píng)售握信幻玉息弦，壩并市努恥力座使科雙鈴方墳在匯價(jià)梢格吩、危品盈種揉、擦規(guī)累格鳥上樸達(dá)疤成兩協(xié)疲議嚇，匯并關(guān)從課中霉收厘取吵一映定體傭倡金梨；二揭、以和個(gè)膽體焦形鄭式劇存修在，踩經(jīng)向紀(jì)蟻人惡為常購羞銷陰商蓮提步供錦固贈(zèng)定栽的廊收顧購挨點(diǎn)芽和約收列購葛所陡需閱的曲器蜂械蹲，饑提裂供韻必凱要駐的昨人貢員賢支袍持訓(xùn)，懶辦想理虹一珠些襪相獻(xiàn)關(guān)臭問懲題經(jīng)，秘并蹄收瓦取鋸一植定裁傭揮金臺(tái)；三船、以巾公準(zhǔn)司圍的仿形泄式檔存撇在．諒經(jīng)熄紀(jì)浙人寨以灑公沒司鍵的始名繁義畏向慚產(chǎn)甘銷繪雙洪方冤提淡供界市冠場(chǎng)急和近銷凱售城信溫息曲，猜為蠅購翠銷釀方賽提酸供燥較倚為允全爽面賞的界服昌務(wù)梢。1偶.少3農(nóng)側(cè)業(yè)絮經(jīng)咳紀(jì)訓(xùn)人澆的綁基諒本攜要構(gòu)求一蒜、何懂徒市鮮場(chǎng)彎。農(nóng)必民州經(jīng)惱紀(jì)宵人繡和姨農(nóng)瞧戶準(zhǔn)之杏間述不變是欠單途純?nèi)嫉臅缳I翻賣編關(guān)弟系芒．艙他絮們嫌需愛要傳了斧解噸市歸場(chǎng)唐上轎需攏要照什午么男品爪種騰，摸不擾同為產(chǎn)澤品肌價(jià)齡格倦波飼動(dòng)顧趨鞏勢(shì)姑，殃及雜時(shí)炭地芝反擁饋濟(jì)給話農(nóng)陪戶歇，好引勇導(dǎo)念農(nóng)序戶經(jīng)調(diào)虹整頃產(chǎn)斤業(yè)蔽結(jié)磚構(gòu)典，喂穩(wěn)桐定們舊狗的棋優(yōu)喊勢(shì)睡品題種寄，蘆發(fā)獎(jiǎng)?wù)怪行聦牟m品葡種殿。伏同點(diǎn)時(shí)顫，雨還倒需捉要兆充萍分詞了饞解裁當(dāng)膨地萍的送資恭源虹情存況琴，徐做鑼到田市叢場(chǎng)奇、養(yǎng)資容源厚皆愿了烤然推于養(yǎng)胸齒。我倍們貨的元利危潤(rùn)央不圾是才通緒過捧壓白低的農(nóng)者戶蛛的鞏收墓購窗價(jià)忽來裝取烏得銀，新而伍是合通買過話有絨效凈引縣導(dǎo)攪農(nóng)遷戶割的胳生長(zhǎng)產(chǎn)筒來導(dǎo)取陽得畝。二小、聞懂研技斯術(shù)義。目業(yè)前玻很紐奉多較農(nóng)己村仍經(jīng)厭紀(jì)勾人勺大喂多孫是植致愁富交能局人成，參有努些泄農(nóng)梁戶寸原近來戴是蹄貧化困識(shí)戶客，刊經(jīng)滾過階努預(yù)力出在而脫戚貧名過只程燦中擋，傻他憑們暖學(xué)盼到蕩種餐植牌、常養(yǎng)本殖支新釀技趣術(shù)陸，排雖勾然萬他遲們稀不荒精枕通姻所償有侮的節(jié)農(nóng)帆業(yè)稀科亞技叨技濤術(shù)興，上但拋在攝本蹈專襯業(yè)瓦領(lǐng)鄙域澆，稍卻丸是伍明述白蒼人瘋，當(dāng)是暴“廉土攀專以家臣”育。推住廣宅技目術(shù)巷的按目符的窯是帳通地過招有陷效圖擴(kuò)唱大劉規(guī)腐模左，澆提摧高個(gè)產(chǎn)商品潔知寶名京度跑，肺做青大偏產(chǎn)山業(yè)端。三切、鐵懂愛營(yíng)荷銷你。農(nóng)房誠產(chǎn)絮品畫多求了摔，叢還泳得謊賣叮出約去抹，爽要兇求駛農(nóng)晉業(yè)披經(jīng)娃紀(jì)牙人京“駝神求通洪廣俗大蚊”淺，似信匠譽(yù)沾好殖，絞講死誠消信急。只品直牌皆亮萄，佩因銅此鉤有緣瑞很懲多辨客肢戶滑愿爸意蜻和過他斗們貓合理作邊，馬進(jìn)守而捧形籌成齒一商種童非懼常囑穩(wěn)大定艘的庭供古銷宰關(guān)興系箭。農(nóng)施業(yè)第經(jīng)列紀(jì)出人錯(cuò)的避核望心蕩資撿源防在增于然銷刪售蟲。2集.目痰前濱農(nóng)喘產(chǎn)染品鐵營(yíng)伴銷送中帶存?zhèn)z在蛾的恩問嘗題襖及彎原棚因談恢談裹大刺家頭對(duì)擦農(nóng)境產(chǎn)僚銷咳售虜?shù)膬S體趁會(huì)育？?jī)r(jià)滾格煮波旁動(dòng)艇大銷督售劫風(fēng)訪險(xiǎn)錢大農(nóng)塘產(chǎn)象品替保鬼險(xiǎn)識(shí)難信蛛息驗(yàn)不喂通蟲暢重孟生穩(wěn)產(chǎn)躬輕看銷軍售雀等產(chǎn)牙品席品高級(jí)風(fēng)差存逃在撓的軍問投題懼：賣查難買坑貴成懂本信侮息原塵因時(shí)分驅(qū)析井：生抖產(chǎn)名方委面潑：流卡通蝴方膽面鄭：銷因售鍛方鴨面怎：政漏府況方芽面制：3理.現(xiàn)懸代勇農(nóng)杜產(chǎn)堡品汽的稈營(yíng)命銷孟策款略3英.章1營(yíng)吊銷編觀忌念膚的公演油變3莫.動(dòng)2定田位般策蒜略3脅.繞3產(chǎn)和品泊策快略3鋸.釀4渠洽道私策蜜略3踢.伴5價(jià)綢格已策夏略3陡.給6促追銷也策驕略3弊.短7體六驗(yàn)鉆營(yíng)予銷笑策串略3深.柄8精書準(zhǔn)蛾?duì)I粗銷景策巧略3央.襯9綠砍色房誠營(yíng)打銷光策欲略3哪.懂1孝0品缺牌嘆策晶略3勁.妥1營(yíng)羊銷堡觀倒念竊的蘇演芽變社址會(huì)龍市蛛場(chǎng)營(yíng)亞銷依觀抵念市氏場(chǎng)涌營(yíng)慶銷菊觀庫念生辜產(chǎn)觀核念產(chǎn)惡品觀竿念推半銷觀省念傳統(tǒng)觀念現(xiàn)代觀念1執(zhí)7A、壺生私產(chǎn)攪觀忙念稼：生應(yīng)產(chǎn)春什浴么瀉，究就敗賣村什蒸么難；增偉加缺產(chǎn)既量脖，究降項(xiàng)低感成銅本乘。B、微產(chǎn)譯品赤觀歉念茅：以擇產(chǎn)勸定頸銷領(lǐng)，膠大色力宇提戲高叛產(chǎn)晴品隔質(zhì)困量腳。C、滋推比銷轉(zhuǎn)觀葉念堂：積箱極陰推這銷氧，萍大柱力媽推樂銷慘。(柑未橘)1、松以埋企坦業(yè)蜘為殊中晝心徹的償觀址念2、蹦以浪消匪費(fèi)姿者致為鳳中錘心版的當(dāng)觀網(wǎng)念市侵場(chǎng)枯營(yíng)特銷志觀擔(dān)念領(lǐng)：顧昏客偏需讓要無什浸么幣，我資們檢就幕生柜產(chǎn)鍛什零么后！－炎目終標(biāo)謙市學(xué)場(chǎng)欄、凈整熄體皂營(yíng)學(xué)銷陵、顧始客童滿許意殖和唉盈頂利鏟率顧占客桃自境己幕都餡不要明位確資自頭己棟的交需厘求旨，無怎廊么切辦捕？沒英有碼需捧求犧，聚就他需狹要抹創(chuàng)攪造說需侍求和。如卵何離創(chuàng)跡造曉？直閱接間幫接3、連以表社侵會(huì)障長(zhǎng)攝遠(yuǎn)堤利櫻益翼為啞中巧心監(jiān)的掀觀弊念社堵會(huì)閑市老場(chǎng)惹營(yíng)供銷扣：要情考撕慮江消蝦費(fèi)拾者幟和至社田會(huì)館的看長(zhǎng)亞遠(yuǎn)臟利徒益綢（告人療類莖觀喬念輕、襲理呆智陣消型費(fèi)卸觀乒念用、耀生踏態(tài)灰準(zhǔn)炕則倚觀侄念醉）3誤.勇2定鑄位冶策酒略客遺戶慚定縱位產(chǎn)詳品色定釀位渠雅道美定夏位價(jià)蹦格榨定噴位3演.蒸3產(chǎn)元品國(guó)策遮略產(chǎn)悲品澤專兔業(yè)羊化土策狼略產(chǎn)德品炕多乎元貧化蜘策疑略產(chǎn)忍品炮特哄色訴化夜、行差災(zāi)異若化倉策誕略產(chǎn)刃品敞整懷體期概閣念上策我略啄等3忙.損3產(chǎn)垮品風(fēng)策白略產(chǎn)踢品爭(zhēng)的跳整因體羊概張念消板費(fèi)爸者重對(duì)姜農(nóng)休產(chǎn)撕品增有山哪合些恥方迅面感的噴追追求—默—絲籮瓜師為子例安姻全口師味形兼象健抓康方慎便只等品書牌3姓.扮4渠據(jù)道鎖策或略營(yíng)陜銷掘渠累道芒（D唉i礦s敢t達(dá)r悲i種b至u甘t胸i朋o逆n嘴c沈h檢a鄙n扣n縱e決l唇s）—址—某疏種恩產(chǎn)吧品網(wǎng)和連服豆務(wù)威在稍從葬生栽產(chǎn)饑者際向哨消含費(fèi)歪者腐轉(zhuǎn)租移退過寇程約中拖，稿取封得招這曾種可產(chǎn)午品鴉和筆服馬務(wù)狐的隆所慌有赴權(quán)惡或毯幫辣助誤所飼有啊權(quán)癥轉(zhuǎn)況移刃的癢所央有登組錘織題和慣個(gè)野人抖。取越?jīng)Q擊于錦銷賽售厚形捷式農(nóng)產(chǎn)品銷售形式直銷代理銷售經(jīng)紀(jì)人農(nóng)超對(duì)接網(wǎng)絡(luò)銷售農(nóng)業(yè)合作社等短巾渠辮道溉與裹長(zhǎng)淹渠嗽道生北產(chǎn)團(tuán)商零敗售悲商顧做客生現(xiàn)產(chǎn)羊商零屈售遼商批繞發(fā)雜商顧峽客代碰理吸商短艇渠開道予模仆式長(zhǎng)穩(wěn)渠卵道耳模煮式生蝕產(chǎn)悲商顧拼客直貼接刷渠黎道留模篩式優(yōu)謎劣遲分揀析農(nóng)重產(chǎn)饞品悲渠療道嫁長(zhǎng)莊短手的鞭選籌擇授主奔要記取塵決啟于撇產(chǎn)嶺品返的頂保鳴質(zhì)妹期軌的澡長(zhǎng)洞短挽及異回算收罩成迫本3宵.李5價(jià)娃格林策掏略成胸本略導(dǎo)霜向班定驅(qū)價(jià)婆法需嗚求漸導(dǎo)身向火定授價(jià)短法競(jìng)袖爭(zhēng)橡導(dǎo)男向管定陵價(jià)酸法農(nóng)斗產(chǎn)話定粘價(jià)戚的凳方煌法影毅響杰農(nóng)煩產(chǎn)嚇品恐定脾價(jià)鈔的泛因茄素定嘩位成枝本利觀潤(rùn)競(jìng)逃爭(zhēng)渠裝道溜商始的騰利困益灶等折零扣彎定可價(jià)既策厘略地像區(qū)榆定盆價(jià)疫策宏略心稀理袍定揪價(jià)割策推略差香別枝定仇價(jià)委策枕略新鉗產(chǎn)師品裹定轎價(jià)為策駁略產(chǎn)回品讓組刷合瓶定劑價(jià)換策絮略農(nóng)富產(chǎn)冠品制的鋸定覽價(jià)凡策鉛略農(nóng)擾產(chǎn)班品叼的現(xiàn)價(jià)奶格箭策釘略竄應(yīng)內(nèi)盡指可柿能攤靈伸活泡和液薄市利溪多森銷志為醋主高。3財(cái).忍6促尖銷棵策花略試抄吃觀竟光戰(zhàn)休壩閑采靠摘坊節(jié)分瓶級(jí)掩銷備售參谷加鋼展嚇銷施會(huì)痕、撫農(nóng)降博壺會(huì)產(chǎn)冤品多評(píng)潤(rùn)比創(chuàng)孝業(yè)援故虎事映宣帥傳文豆化館宣船傳忘等農(nóng)他產(chǎn)撞品課的似促預(yù)銷證策譽(yù)略3貸.甜7體殺驗(yàn)寇營(yíng)份銷配策脖略農(nóng)救產(chǎn)蒼品勁的艙體蛙驗(yàn)見營(yíng)餓銷砍策槍略1員.創(chuàng)賣新寒農(nóng)鉗產(chǎn)份品氏的墨生袋產(chǎn)額和犧包哨裝