Walt Disney迪斯尼英語介紹

WaltDisneyBy陳明圓1.History2.Divisions3.Animation4.DisneyWorld5.Americancultureinvasion?6.ReflectionContentsHistoryFounders:WaltDisneyRoyDisneyFounded:October16,1923LosAngles12345Foundationstage(1937-1942)AdjustmentinWarII(1943-1949)Goldenage(1950-1966)Dormantexploration(1967-1988)theSecondgoldenage(1989-now)1.WaltDisneyStudio2.Entertainment3.Disney—ABCTelevisionGroup4.DisneyInteractiveMediaGroup5.DisneyInteractiveStudio6.Websites7.DisneyConsumerProducts8.WaltDisneyParks&ResortsDivisions在各個領(lǐng)域，迪士尼的旗下品牌均是該領(lǐng)域的佼佼者。DisneycomestothetopamongmanyfieldsAnimationClassics迪士尼經(jīng)典動畫

LiveActionwithAnimation迪士尼真人動畫3DComputerAnimation迪士尼計算機(jī)動畫

ClaymationAnimation迪士尼模型動畫MovietoonsAnimation迪士尼電影版卡通ClassicsLiveActionwithAnimation

迪士尼真人動畫3DComputerAnimation迪士尼計算機(jī)動畫ClaymationAnimation迪士尼模型動畫《

Recess:School'sOut》《下課后》MovietoonAnimation迪士尼電影版卡通DisneyWorld再多一天——迪士尼樂園里的24小時—在線播放—優(yōu)酷網(wǎng)，視頻高清在線觀看/v_show/id_XMzk2NzUwOTMy.html?from=y1.2-1-102.3.19-2.1-1-1-18uOrlandoTokyoLosAngles

HongKongParisUSDisneyLosAngelesJuly,17th,1955ThefirstDisneylandthemeparkintheworld.LosAngelesJuly,17th,1955ThefirstDisneylandthemeparkintheworld.USDisneyOpen-mindedandcreativeMulti-cultureFaircompetitionAleadingatmosphereofDisneycartoons……TokyoDisneylandResort1982ThelargestDisneylandThemostsuccessfulDisneylandallovertheworldTokyoDisneylandResortLoyaltytotheunitPeopleoriented,respectothersPursuecompetitionwhichisbasedonthecollectivitySeekingforefficiencyRegardqualityaslifeAspireafterlong-termprofits

successful!!EuroDisneyAtthebeginningof1992The4thDisneylandThebiggestcultureandentertainmentcenterinEuropeThewronglocationfortheintelligentsiaIncorrectsupposeabouttheEuropeanculturesuchas:TheEuropeansdon’thavebreakfast;Don’tprovidealcoholicdrinking;Lazyandselfishemployees;Differentattitudestowardstheholidayandthemepark;ThelackofattractionEuroDisneyHongKongDisneylandResort126squarekilometers2005HongKongDisneylandResortConcernofhumanityPayattentiontothedetailsandbecreativeTakeadvantagesofthelocalenvironmentCombinationofChinesecultureProvidespecialAsianfoodandjewelryLocalizationofemployeesandmanagementPerformparticularHongKongprogramsadditionallyHongKongDisneylandResortProblems:LimitedspacesandequipmentsUnderestimatethenumberofvisitorsDeficient-skilledemployeesBadqualityofservicesLowefficiency

longwaytogoDisneylandinShanghaiOnNovember4，2009，ShanghaiInformationofficeannounced：TheapplicationofShanghaiDisneylandprojecthasbeenapprovedbyrelatedapartmentFromthechartwecanlearnthatthe6thDisneyworldwillbeinShanghai.1、Theentireproject,fromtheinitialvariousrumorstotheconfirmationofdevelopmentandreformcommissionhasexperiencedalotoftwistsandturns.

2、Generalsituation.ScaleShanghaiDisneylandprojectwilluseJapaneseDisneylandasthemode.Thebudgetcostofitis24.48billionyuan.Theamusementsectionwillcoverabout8squarekilometers,withlargeradiationsupportingarea.Thefirststageoftheprojectwillcoveranareaof1.5squarekilometers.3、ExpectedeffectsThesurroundingrealestateappreciationGivingimpetustolocaltourismThechainofrelatedindustriesvalueadded.

Disneyissosplendid.Itaffectstheworld,ofcourseincludingChina.ThatDisneylandwillbeinShanghaiisthebestproof.TraditionalcultureofChinacombineswithwesternculture.

TherearemanyoptimisticaspectsofShanghaiDisney:Hugemarket,highconsumingabilityandlargepopulation.DisneyhasconsiderableeffectonChinesepeopleoverthepastdecades.World-classDisneyisnotjustbybuilding,italsoneedsmoreprotectionandmanagement.Itrelaysonraisingpeople’sinnerqualityratherthanasingleDisneycompanycando.

WearelookingforwardtotheprosperityofShanghaiandthedevelopmentofShanghaiDisney.Americancultureinvasion?

Americanculturehasinvasionpeople’sbasiclifeandentertainmentgradually.

Infact,thereareabout25,000themeparksinmainlandChina.大連發(fā)現(xiàn)王國珠海神秘島、圓明新園、珍珠樂園深圳世界之窗、錦繡中華、中國民俗文化村、歡樂谷西安大唐芙蓉園廣州長隆歡樂世界（及水上世界）常州中華恐龍園蘇州蘇州樂園重慶

魔幻山主題樂園

Forexample,thegoaltobuild“DiscoveryKingdom”ismakingorientalDisneyland.“迪士尼太遠(yuǎn)，去發(fā)現(xiàn)王國”Chinadoesnotlackcharacteranimation.XiYangyangandHuiTailang

PopularEducationalNa?ve?Controversial

Asweallknow,cultureandrelatedindustriesaretheimportantpartsof“softpower”.Ithashugeandimportanteffecttopromotesocialprocessandstimulateeconomicgrowth.

YEARVALUE(million)POSITIONINTHEWORLD199932,275Sixth200033,553Eighth200132,591Seventh200229,256Seventh200328,036Seventh200427,113Sixth200526,441Seventh200627,848Eighth200729,210Ninth200829,251NinthThevalueofDisney46,28811,5047,3482,415DisneyMediaNetworks

WaltDisneyParksandResortsWaltDisneyStudioEntertainmentDisneyConsumerProductsDiagram

Thesalesofamusementparkticketisapartofrevenue,morerevenueisfromthesalesofitsculturalproducts.Happyvalley,thedomesticlarge-scalethemepark,itsderivatives(派生物)accountforlessthan10%ofthetotalincomeratio.ThecoreofDisneyInnovation創(chuàng)新Community團(tuán)體StorytellingQualityOptimisticDecency

Reflection

AmericamakesuseofcenturiesofhistoryandculturetoearnlargeofRMBandshowushowstrongtheyare.WhycannotChinauseitsowntime-honoredhistorytosurprisetheworld?

Howtocreateaculturalbrand

Strengthentheoriginalanimationtobeworthwatching,andexpandtheaudienceforanimation,wheretheaudiencenotonlymeanthatthemainland.Thereforerequiremoreinternationalanimatedthemes.Speedupproductdevelopment.Introducemor