學術英語Unit-6-課后練習答案課件

學術英語管理Consumer

Behavior學術英語管理ConsumerBehaviorTextA─CriticalreadingandthinkingOverviewSupplementaryinformation─Languagebuilding-upSpecializedvocabularyFormalEnglishConsumerBehaviorInfluencersUnit6

ConsumerBehaviorTextA─CriticalreadingandUnit6

ConsumerBehaviorTextAOverview

—TextanalysisCriticalreadingandthinkingDifferentkindsofconsumerbehavior(Para.3)Some______________________________________________________

Others_____________________________________________________

Others_____________________________________________________

Stillothers_________________________________________________arefocusedpeopleonamissiontryingtofulfillaspecificlistofgoods.slowlycompareproductssidebyside,decidingwhattheywantastheygoalong.wandertheaisleslookingforinspirationastowhattheyshouldpreparefortheweek.arefocusedongettingthebestdealsthroughsales,couponsandvolumedeals.Unit6

ConsumerBehaviorTextACriticalThinkingThereareotherinfluencersonConsumerBehaviorforexample,customerservice,asmentionedinTextB.Whatcategorydoyouthinkitbelongsto,environmentfactorsorculturefactors?CriticalThinkingThereareothUnit6

ConsumerBehaviorTextALanguageSupportCriticalreadingandthinking1.Othersarefocusedon…preparefortheweek.(Line4,Para.3)

其他人正集中精力通過購買打折產(chǎn)品、使用優(yōu)惠券和大批量采購的方式買到最實惠的東西。另外，還有人在走道上徘徊，尋思著本周還有什么要準備的。Unit6

ConsumerBehaviorTextAUnit6

ConsumerBehaviorTextALanguageSupportCriticalreadingandthinking2.…thisfamilywasintheknowandcouldaffordexpensiveWesternbrands.(Line3,Para.10)

Thisfamilyisfamiliarwiththehigh-gradeandexpensiveWesternbrandsandcouldpayforit.

intheknow:informed,aware知內(nèi)情的Unit6

ConsumerBehaviorTextAUnit6

ConsumerBehaviorTextALanguageSupportCriticalreadingandthinking3.Alaundrydetergentfullofbleachmaydeliver…,thismaybeahugedisaster.(Line4,Para.18)

含有大量漂白劑的洗衣粉可以為一味追求潔凈的市場提供超白的衣物，但是對于一個有環(huán)保意識，或者飲用水匱乏的市場來說，這恐怕是一場大災難。Unit6

ConsumerBehaviorTextAUnit6

ConsumerBehaviorTextALanguagebuilding-up

Collocations

1.marketingcampaign

市場營銷（活動）

Aneffectivemarketingcampaignhelpsdeterminethesuccessofaproductorpromotionallaunch.

Exceptionallycreativeandappealingmarketingcampaignscanwinnewcustomersforthebusiness,andhelpthecompanytooutperformitscompetitorsand

dominatethemarkets.Unit6

ConsumerBehaviorTextAUnit6

ConsumerBehaviorTextALanguagebuilding-up

Collocations

2.stemfrom

（起）源于

Nervousillnesscanstemfrombeingtreatedinconsideratelyinchildhood.Doyourmoneyproblemsstemfromaddictivebehavior?Overspending,gamblingandotheraddictivebehaviorscandrainyourbankaccount.Unit6

ConsumerBehaviorTextAUnit6

ConsumerBehaviorTextALanguagebuilding-up

Collocations

3.intheknow

知內(nèi)情的

Ihavegottofindsomeoneintheknow,soIcangetmybusinessofftheground(=tosucceedinitially).

I’msurehe’sgoingtoresign,foritwastoldmebysomeonewhoisintheknow.Unit6

ConsumerBehaviorTextAUnit6

ConsumerBehaviorTextALanguagebuilding-up

Collocations

4.holdtruefor

適用于

Somepoliticalstereotypesholdtrueforliberalsand

conservatives.Keynes’stheorydoesnotalwaysholdtrueforalleconomicproblems.Unit6

ConsumerBehaviorTextAUnit6

ConsumerBehaviorTextALanguagebuilding-up

Collocations

5.beobsessedwith

癡迷于

Brandsshouldbeobsessedwithcreatingconceptinnovations.

Thedictatorwasobsessedwiththeillusionofaworldconquest.Unit6

ConsumerBehaviorTextAUnit6

ConsumerBehaviorSpecializedvocabularyTextALanguagebuilding-upMatchthewordsinColumnAwiththoseinColumnBandthentranslatethe

collocationsyouhavegotintoChinese.

adfhbcgeUnit6

ConsumerBehaviorSpeciaUnit6

ConsumerBehaviorSpecializedvocabularyTextALanguagebuilding-upMatchthewordsinColumnAwiththoseinColumnBandthentranslatethe

collocationsyouhavegotintoChinese.

adfhbcge消費者行為消費驅(qū)動的文化打零工的人經(jīng)濟上的成功區(qū)域性品牌營銷活動流動性大的社會大批量交易Unit6

ConsumerBehaviorSpeciaUnit6

ConsumerBehaviorSpecializedvocabularyTextALanguagebuilding-upCompletethefollowingsentenceswiththecorrectform

ofthetermsinthebox.

aspecificlistofgoodsglobalbrandactualproductUnit6

ConsumerBehaviorSpeciaUnit6

ConsumerBehaviorSpecializedvocabularyTextALanguagebuilding-up

statussymbol

comparingproductspackagingandadvertising

GoodmarketingUnit6

ConsumerBehaviorSpeciaUnit6

ConsumerBehaviorTextALanguagebuilding-upSignpostlanguage

—Classification

Herearesomecommonclassificationtransitionsandcluewordsforyourreference.thefirst(kind/type/group/class,etc.)…;thesecond…;thethird…some…;other…sort,classify,categorizeform,category,group,class,kindUnit6

ConsumerBehaviorTextAUnit6

ConsumerBehaviorTextALanguagebuilding-upSignpostlanguage

—Classification

Keytotheexercises(P129)1.differentkinds;some;others;Others;stillothers2.two3.one;another4.Some;otherUnit6

ConsumerBehaviorTextAUnit6

ConsumerBehaviorFormalEnglishTextALanguagebuilding-upThefollowingsentencesareselectedfromTextA.Replacetheunderlinedformalwordswithlessformalones.

taskrulessymbolobservedachievementUnit6

ConsumerBehaviorFormalUnit6

ConsumerBehaviorFormalEnglishTextALanguagebuilding-upuncontrolledthrownawayfairlylargegreatdevelopingclimaxUnit6

ConsumerBehaviorFormalUnit6

ConsumerBehaviorTextB

TheCustomers’RevengeCriticalthinkingandreadingSupplementaryanalysisCollocationsSuggestedanswersUnit6

ConsumerBehaviorTextBUnit6

ConsumerBehaviorTextBLanguageSupportCriticalreadingandthinking1.Inthefinalsequence,theman…probabilities.(Line1,Para.3)

Inthelastpartofthevideo,themensaidalotofchanceratesaboutthehappeningsofcertainthingsquicklywithoutpause.

reelsth.off:sayorrepeatsth.rapidlywithouthavingtostoporthinkaboutit一口氣說或重復某事

Unit6

ConsumerBehaviorTextBUnit6

ConsumerBehaviorTextBLanguageSupportCriticalreadingandthinking2.NorwillweeverbeifIcanhelpit,Jimthought,ashesnappedhislaptopshut.(Para.5)

Jimtoldhimselfhewouldtryhisbesttoavoidsuchbadserviceinhiscompanywhenheshutdownhislaptopwithasnap.Unit6

ConsumerBehaviorTextBUnit6

ConsumerBehaviorTextBLanguageSupportCriticalreadingandthinking3.Anothernailintheircoffin,hethought.(Line4,Para.6)

Thephrase“anailinone’scoffin”meanssth.thatmakestheendoffailureofanorganization,someone’splans,etc.Unit6

ConsumerBehaviorTextBUnit6

ConsumerBehaviorTextBLanguageSupportCriticalreadingandthinking4.Executiveshadhighhopesthat…wouldexciteWallstreet.(Line4,Para.8)

高管們迫切地希望，新上市的AndromedaXL車型目前的強勁銷售勢頭能得到華爾街的青睞。

Unit6

ConsumerBehaviorTextBUnit6

ConsumerBehaviorTextBLanguagebuilding-up

Collocations

1.reeloff一口氣說出Theheadmastercanreeloffthenamesofallthechildrenintheschool.HarrycanreeloffthenamesofallthePresidentsoftheUnitedStatesinlessthanaminute.Unit6

ConsumerBehaviorTextBUnit6

ConsumerBehaviorTextBLanguagebuilding-up

Collocations

2.inunison完全一致地

E.U.mustactinunisonforclimatechangenegotiations.Militaryleadershavelongknownthatmarching

inunisonmakesforatight-knit(緊密團結的)platoon(軍隊,隊伍).Unit6

ConsumerBehaviorTextBUnit6

ConsumerBehaviorTextBLanguagebuilding-up

Collocations

3.onthereceivingendof遭受

Thepartyinpowersoonlearnswhatit'sliketobeonthereceivingendofpoliticalsatire.Inansweringthisquestion,youmightwanttodrawonanyexperiencesyouhavehadofbeingonthereceivingend

of“racialisation”(種族化)ofthiskind.Unit6

ConsumerBehaviorTextBUnit6

ConsumerBehaviorTextBLanguagebuilding-up

Collocations

4.takerevengeon

報復Inordertotakerevengeontheenemywhokilledhisfather,hehasbeenenduringhumiliationinordertosurvive.Adentisttakesrevengeonex-boyfriendbypullingoutallhisteethduringdentalsurgeryjusttwodaysafterhedumpedherforanotherwoman.Unit6

ConsumerBehaviorTextBUnit6

ConsumerBehaviorSuggestedanswersTextBInTextB,theauthorprovidesthreeexamplesofcustomerservice.Readthetextandthencompletethefollowingtable.

treatingpassengerslikeprisonersoverbookingitsseatssurlyattendantslostbaggage

Unit6

ConsumerBehaviorUnit6

ConsumerBehaviorSuggestedanswersTextB

offeringacomprehensivewarrantyonallitsnewvehiclesaspartofitsmassivelypromotedRedCarpetprogram,coveringeverythingfromtransaxlerepairstothepaintwork;anAtidacreditcardrewardingcustomerswithaccessoriesfortheircarsandapparelsportingtheAtidalogo;providingreturningcustomerswithafreesatelliteradio;buildingacallcentertoreducecostsandcall-waitingtimes,standardizingandstreamliningserviceforcustomers.

Unit6

ConsumerBehaviorUnit6

ConsumerBehaviorSuggestedanswersTextBItseemslikeeverytimeMichellecallstogethelp,theyreferhertosomenewidiotwhodoesn'tknowanything,andshehastoexplaineverythingalloveragain.Unit6

ConsumerBehaviorUnit6

ConsumerBehaviorListening

Unit6

ConsumerBehaviorListenUnit6

ConsumerBehaviorListeningDealingwithunfamiliarwordsIfthewordsdonothinderyourunderstandingofthemajorpoints,justskipthemover.Usecontextualinformation,commonsenseandbackgroundinformationtoguessthewordmeaning.Sometimes,thespeakermightuseparaphrasesordefinitionstoexplainnewterms.Ifyoufailtofigureoutthemeaningofanimportantword,justmoveonandlistenattentivelytothespeaker.Neverletanynewworddistractyourattentionfromthetalk.Unit6

ConsumerBehaviorListenUnit6

ConsumerBehaviorListeningListentoapartofalecturegivenbyJosephPine,awriterandveteranconsultanttoentrepreneursandexecutivesalike.Thendefinethefollowingwordsaccordingtothecontextualinformation,commonsenseorbackgroundinformation.

thingsthatyougrowintheground,raiseonthegroundorpulloutofthegroundremove/totakeorgetsthoutbeingtreatedlikeacommoditymakingaccordingtorequirementstheeconomywhereexperiencesarebecomingthepredominanteconomicofferingUnit6

ConsumerBehaviorListenUnit6

ConsumerBehaviorListeningListentothelectureagainandthenanswerthefollowingquestions.

Four.Theyareagrarian,industrial,service-basedandexperienceeconomies.

Weusedcommoditiesasarawmaterialtobeabletomakeormanufacturegoods.Unit6

ConsumerBehaviorListenUnit6

ConsumerBehaviorListeningListentothelectureagainandthenanswerthefollowingquestions.

Goods