presentationofkfc肯德基英文介紹

KentuckyFriedChickendesignedbyCongCong

outline:IntroductionHistoryMenuKFC'svaluesCultureStrategyOperationManagementStaffEffectComparision

KFC,alsoknownasKentuckyFriedChicken,isachainoffastfoodrestaurantsbasedinLouisville,Kentucky.

ThecompanywasfoundedasKentuckyFriedChickenbyColonelHarlandSandersin1952.IntroductionColonelHarlandSandersIntroduction

KFCiscurrentlyoneofthelargestbusinessesoftheglobalfoodserviceindustryandiswidelyknownaroundtheworldasthefaceofColonelSanders.TheColonelhasspreadhisindustrycurrentlytomorethaneightycountriesglobally.Everyday,nearlyeightmillioncustomersareservedaroundtheworld.HistoryHarlanSandersarealreadyfamiliarwithmorethan10kindsofruralcookingrecipes.18971930s

Intheroadsiderestaurant,hehassuccessfullydevelopedoutoftheKentuckymysteriousformula.1939sHarlandSanders'sskillandreputationtoattractalargenumberofcustomers.Inrecognitionofhiscontributiontoculinaryindustry,HarlandSanderswasnamedaKentuckyColonel.1960sThroughouttheUnitedStates,peopleenjoyKentuckysuckingreferstothechickenflavor.Graduallyintopeople'slives.1980stheColoneldied,theirhomestategovernmentgivesitsHonoraryLife.Menu

KFCprimarilysellschickeninformofpieces,wraps,saladsandsandwiches.Whileitsprimaryfocusisfriedchicken,KFCalsooffersalineofroastedchickenproducts,sidedishesanddesserts.OutsideNorthAmerica,KFCoffersbeefbasedproductssuchashamburgersorkebabs,porkbasedproductssuchasribsandotherregionalfare.Menu1.Economicluxurymeal2.Suckingmeanschickenflavormeal3.NewOrleansroastchickenburgermeal4.Crispfresh/spicychickenburgermeal5.Mexico/oldBeijingchickenrollmeal6.NewOrleansroastwingsmeal7.Spicychickenwingsmeal8.Chuanlanenniufive-meal9.WholeshrimptoJaneFortmeal10.BlackPeppertenderbeefrice11.Goldencurryporkchopwithrice12.NewOrleansroastchickenFort13.Freshcrispy/spicychickenburger14.PastoralchickenFortAndsoon...KFC'svaluesOurmissionOurexpectationOurbeliefOurworkattitudeCultureKFCenterprisecultureServiceandthepursuitofexcellenceAttentionandperfectservicequality"Positive,encouraging."“Restaurantmanagerfirst”Work,toexcellenceStrategyMainbusinessstrategyBecometheleaderofmorebrandintegration!Inarestaurant,letconsumerenjoytwogourmetbrandandhavemorechoices!ModeofoperationAchainformIndustrializedproductionStandardizedproductsLocalemployeeRawmaterialsareimportedProvidecondimentandbeveragesupplierdirectlyFriedchickenburgerandfriesare

madein-storeAnewkindoffoodpermonthOperationManagementWiththecustomersatisfactionasthecentervaluechainmanagement1、Obviously,thetargetmarket2、"cookingchickenexpert“3、CustomerasthecenterofmarketingObjectives:bigger

InChinaandotherdevelopingcountriesistheincomeintheupperlevelofthepeople.StaffCompanyhumanresourcemanagementPart-timeemployeesFormalemployeeTraineeattendantAssistantinternshipAssistantmanagerThestoremanager"Employeegrowladder"EffectKFC'seffectinchinaInChina,KFChasbeenopened1,000230storesduring16years.100%productmaterialsfromChina.Hundredsofmillionsofdollarswaspurchasedeveryyear.KFChasestablished480enterprisessuppliernetworkinChina.Everyyear,directlyorindirectly,creating23millionjobopportunity.ComparisionVSComparisionKFCHeadquarterslocation：USAEstablishedtime：1952BusinessScope：westernfastfoodCompanyslogan：WeDoChickenRightStaffquantity：840thourand(2007)McdonaldsHeadquarterslocation：USAEstablishedtime：1954BusinessScope：Fast-foodchain,DessertCompanyslogan：I‘mlovin’itStaffquantity：390thourandComparisionMcDonald'sandKFCindifferentcountry:IntheUnitedStates,thescaleoftheMcDonald'sfarmorethanKFC.ButinChina,theKFCtoentertheChinesemarketearlierthanMcDonald's,andthesizeofthescaleofthefarmorethantheMcDonald's.KFC——本土化戰(zhàn)略Mcdonalds——全球化戰(zhàn)略GlobalizationstrategyLocalizationstrategyComparisionGlobalizationstrategypklocalizationstrategyMcDonald's:globalizationstrategy-moreinclinedtostrategicmanagementadjustments.麥當(dāng)勞：全球化戰(zhàn)略——更傾向于戰(zhàn)略性的經(jīng)營(yíng)調(diào)整

Kentucky:localizationstrategy-"doinRomeastheRomansdo"肯德基：本土化戰(zhàn)略——“入鄉(xiāng)隨俗”ComparisionChina’sMcDonald"isstilltheworldofMcDonald's."“中國(guó)麥當(dāng)勞，仍是全世界的麥當(dāng)勞。”"China'sKFC,slowlybecometheChineseofKFC."“中國(guó)肯德基，慢慢成為中國(guó)人的肯德基?！盞FC'sstrengthⅠ"jumpstart",firstimpressionsaremostlastingⅡfranchise,acceleratedevelopmentⅢChinesecharacteristic,thepositiveinnovationⅣsciencelocation,efficientoperationⅠ“搶跑”，先入為主Ⅱ特許經(jīng)營(yíng)，加速發(fā)展Ⅲ中國(guó)特色，積極創(chuàng)新Ⅳ科學(xué)選址，高效運(yùn)營(yíng)ComparisionIntheUnitedStates,KFChasbeenalow-endproducts,butinChina,it