目標(biāo)市場(chǎng)營(yíng)銷戰(zhàn)略

第八章目標(biāo)市場(chǎng)營(yíng)銷戰(zhàn)略第一節(jié)市場(chǎng)細(xì)分戰(zhàn)略第二節(jié)市場(chǎng)選擇戰(zhàn)略第三節(jié)市場(chǎng)定位戰(zhàn)略本章結(jié)構(gòu)提示第一節(jié)市場(chǎng)細(xì)分一、市場(chǎng)細(xì)分戰(zhàn)略的產(chǎn)生與發(fā)展二、市場(chǎng)細(xì)分的作用三、市場(chǎng)細(xì)分的原理與理論依據(jù)四、市場(chǎng)細(xì)分的標(biāo)準(zhǔn)五、市場(chǎng)細(xì)分的原則六、課堂研討一改、刃市絲式場(chǎng)鋒細(xì)榨分盞戰(zhàn)期略更的忘產(chǎn)產(chǎn)生厚與刃發(fā)慎展市叫場(chǎng)陜細(xì)去分就洲是癢以光消慈費(fèi)祝需輪求究的株某搬些巖特缺征襖或盞變靈量累為在依背據(jù)稅，錫區(qū)謎分住具鐵有礎(chǔ)不彼同逐需滋求遺的夾顧琴客群群變體餅的摔過(guò)扭程戰(zhàn)。市睡場(chǎng)殖細(xì)敗分粱戰(zhàn)鏟略述的峽發(fā)帆展大載量碰營(yíng)伯銷M伯a(chǎn)擇s滋s劃M蔥a蓬r套k例e擊t山i祝n巡壽g產(chǎn)嚷品社差本異鉗化痰營(yíng)茫銷P納r耀o充d抵u陽(yáng)c豈t躁D我i售f劍f暖e派r抓e能n枕tM前a燦r幕k喝e吊t布i具n多g目正標(biāo)態(tài)市自場(chǎng)純營(yíng)冊(cè)銷T茂a役r蠶g泄e噸t鍵M藏a界r馬k雀e目t寫(xiě)i磁n皺g二捐、靠市劑場(chǎng)牢細(xì)劣分街的刮作甲用有塞利逢于博發(fā)亮現(xiàn)碼市銷場(chǎng)胖機(jī)亮?xí)?；有躲助止于件掌挑握壞目鳴標(biāo)河市物場(chǎng)輕的隆特偏點(diǎn)課；有兔利傷于顏制港定甲市罪場(chǎng)罰營(yíng)米銷敗組即合伏策雀略琴；有抖利衣于撓提帥高眠企密業(yè)濕的吹競(jìng)漁爭(zhēng)宋能筍力濤。三擴(kuò)、鈔市廉場(chǎng)匪細(xì)獲分精的養(yǎng)原拌理膀與途理絨論屬依冊(cè)據(jù)市賭場(chǎng)停細(xì)兄分燃就覽是洽“蜻同那中并求蠢異鞏，六異盡中原求踢同頂”丘地麻劃妥分男顧缸客診群向體族的及過(guò)獨(dú)程氧。同囑質(zhì)賺偏譽(yù)好分械散責(zé)偏廚好集溝群誼偏伐好四喂、瞧市晴場(chǎng)牽細(xì)百分械的掏標(biāo)吉準(zhǔn)消咽費(fèi)排者疼市兩場(chǎng)網(wǎng)細(xì)發(fā)分遵的頭標(biāo)漸準(zhǔn)地?fù)?jù)理循環(huán)芝境謝因翻素人糖口惡因符素心深理色因旬素行肚為器因母素產(chǎn)關(guān)業(yè)瘦市之場(chǎng)巨細(xì)痰分測(cè)的倡標(biāo)胡準(zhǔn)1傅.題人紐奉口斷變?cè)戳啃凶鈽I(yè)公庭司岔規(guī)希模地兔理知位凝置2頃.裳經(jīng)丘營(yíng)創(chuàng)變轉(zhuǎn)量技藝術(shù)使各用騎者航或估非璃使擊用亭者顯情紅況顧腫客突能涌力3惜.幸采冠購(gòu)儀方臂法采牧購(gòu)窮職怎能桂組趙織權(quán)纏力順結(jié)擴(kuò)構(gòu)與焰用浸戶犬的央關(guān)弟系總圍的阻采貨購(gòu)竟政欲策購(gòu)萌買展標(biāo)后準(zhǔn)4鋒.末情伶況私因塑素緊敗急特訪別高用壁途訂朱貨產(chǎn)量5晝.致個(gè)耍性唇特哄征購(gòu)徐銷條雙面方扎的樸相昌似比點(diǎn)對(duì)話待柴風(fēng)危險(xiǎn)變的箱態(tài)祥度忠擠誠(chéng)鉗度五通、晨市快場(chǎng)糕細(xì)饒分綢的縫原賢則可喂衡鏡量愿性可榆實(shí)互現(xiàn)鞭性可沸盈瞎利枕性可記區(qū)鄙分脫性課耐堂子研嘗討試磨針賓對(duì)甲目前前攀我爐車駕汽伐車嗽市扛場(chǎng)乘需騙求牙及伙發(fā)公展味的夜?fàn)詈鼪r卻，種提勢(shì)出映對(duì)簽汽民車蘆市領(lǐng)場(chǎng)稱的慌細(xì)貢分煙方霜案伙。汽車市場(chǎng)貨車市場(chǎng)客車市場(chǎng)大客車市場(chǎng)小轎車市場(chǎng)豪華轎車市場(chǎng)廉價(jià)轎車市場(chǎng)（目標(biāo)市場(chǎng)）第搬二柳節(jié)鞋市藍(lán)場(chǎng)挺選查擇殘戰(zhàn)舞略一宗、算評(píng)吊估皂細(xì)鐮分按市境場(chǎng)二強(qiáng)、著選嘆擇駕目碰標(biāo)據(jù)市畜場(chǎng)三頃、雨目府標(biāo)眨市緞場(chǎng)酷戰(zhàn)聚略四肉、紛影僅響茫目巾標(biāo)塑市算場(chǎng)氧戰(zhàn)堂略得的育因望素一稿、呀評(píng)仿估銹細(xì)戰(zhàn)分疊市障場(chǎng)細(xì)嗓分翻市投場(chǎng)姨規(guī)賠模馬和靜增己長(zhǎng)飽率企選業(yè)垂目僚標(biāo)絮和偵資勸源細(xì)柔分醬市獎(jiǎng)場(chǎng)竟的絲式結(jié)繩構(gòu)眾吸肺引想力影附響勸細(xì)樓分乳市恒場(chǎng)救結(jié)階構(gòu)授吸跑引彼力株的憑因唉素同攔行蠢業(yè)承競(jìng)鍋爭(zhēng)倘者（聾細(xì)齡分廚市咬場(chǎng)掌內(nèi)銀的揀競(jìng)處爭(zhēng)物）購(gòu)?qiáng)A買驗(yàn)者（棒購(gòu)厘買魚(yú)能網(wǎng)力川）供碌應(yīng)斥商（圣供騙應(yīng)窄能屑力）潛魂在恩的章新敢加吊入叔競(jìng)昨爭(zhēng)版者（嗎細(xì)裙分踢市有場(chǎng)昨內(nèi)紹的縫競(jìng)用爭(zhēng)叨）替亞代陜產(chǎn)轉(zhuǎn)品（懇替蔑代素產(chǎn)應(yīng)品勺的四威沖脅光）二爪、權(quán)選森擇調(diào)目旋標(biāo)獻(xiàn)市蹄場(chǎng)市笑場(chǎng)魄集精中銷化產(chǎn)棒品特?？駱I(yè)把化市眉場(chǎng)在專讓業(yè)擁化選緞?chuàng)駥ｐz業(yè)隙化市戰(zhàn)場(chǎng)柳全鞠面熱化市鋒場(chǎng)列集為中膠化皮鞋運(yùn)動(dòng)鞋旅游鞋產(chǎn)品兒童青年老年市場(chǎng)產(chǎn)針品急專減業(yè)鋸化皮鞋運(yùn)動(dòng)鞋旅游鞋產(chǎn)品兒童青年老年市場(chǎng)市塞場(chǎng)醫(yī)專術(shù)業(yè)液化皮鞋運(yùn)動(dòng)鞋旅游鞋產(chǎn)品兒童青年老年市場(chǎng)選糖擇批專昌業(yè)捐化皮鞋運(yùn)動(dòng)鞋旅游鞋產(chǎn)品兒童青年老年市場(chǎng)市夕場(chǎng)汪全母面僵化皮鞋運(yùn)動(dòng)鞋旅游鞋產(chǎn)品兒童青年老年市場(chǎng)三迎、碼目徹標(biāo)粉市校場(chǎng)虜戰(zhàn)鞭略無(wú)芹差鍋異默性渣營(yíng)奴銷競(jìng)戰(zhàn)廉略差黨異鞏性判營(yíng)菜銷廉戰(zhàn)呀略集丈中卸性臟營(yíng)雀銷聚戰(zhàn)近略無(wú)勾差肚異巷性輩營(yíng)憂銷使戰(zhàn)摘略蜜［仍1痛］企蓬業(yè)磁把噴整攔體火市黃場(chǎng)宇看勤作召一橡個(gè)墳大閉的碧目拿標(biāo)騰市網(wǎng)場(chǎng)掉，樸不棵進(jìn)塞行益細(xì)餓分植，目用莊一稿種開(kāi)產(chǎn)凝品輝、墳統(tǒng)蒸一界的裁市嶄場(chǎng)駕營(yíng)茶銷動(dòng)組倘合辮對(duì)邁待霜整諷體取市競(jìng)場(chǎng)宗。營(yíng)銷組合

無(wú)惹差亞異珍性除營(yíng)弱銷巧戰(zhàn)罪略傳［益2部］最飲大沾的愿優(yōu)嚼點(diǎn)臣是戀成轎本呈的齊經(jīng)劣濟(jì)蘋性霧；最牽大歪的劉缺響點(diǎn)你是放顧悔客鎮(zhèn)的伐滿瘡意久度健低掀；適懷用捕范孩圍鏟有描限舌。差城異涉性芳營(yíng)嫁銷間戰(zhàn)坊略咬［顛1服］細(xì)后分畢市斬場(chǎng)及A細(xì)本分粘市啟場(chǎng)茶B細(xì)辦分巷市泥場(chǎng)伏C細(xì)倍分懶市根場(chǎng)佳×細(xì)桌分訊市員場(chǎng)研·劫·擇·營(yíng)銷計(jì)劃A營(yíng)銷計(jì)劃B營(yíng)銷計(jì)劃C

差殿異釘性隆營(yíng)之銷獻(xiàn)戰(zhàn)命略臂［枝2膝］最妹大公優(yōu)柄點(diǎn)汗是決可綁以天有領(lǐng)針親對(duì)悼性環(huán)地脾滿峽足沃不蝕同痕顧脖客體群權(quán)體伯的尼需還求館，雜提電高痕產(chǎn)爽品遙的褲競(jìng)選爭(zhēng)鎖能痰力君；恨能茅夠顏樹(shù)油立收起稍良揉好凳的適市狹場(chǎng)斃形排象解，安吸饞引美更保多贊的微購(gòu)猜買些者唉。最霞大綢缺濃點(diǎn)獎(jiǎng)是犬市告場(chǎng)荷營(yíng)及銷銳費(fèi)觸用麥大城幅申度毒增皇加凡。集僻中途性丸營(yíng)惠銷豆戰(zhàn)撲略叨［僻1山］

細(xì)誕分罪市返場(chǎng)秧A細(xì)妙分扯市刊場(chǎng)訊B細(xì)難分崇市庭場(chǎng)龍C細(xì)禾分長(zhǎng)市鼻場(chǎng)灣×細(xì)評(píng)分付市潤(rùn)場(chǎng)準(zhǔn)·權(quán)·字·營(yíng)臣銷頂計(jì)暢劃性C集艷中而性爹營(yíng)魄銷禽戰(zhàn)生略燦［比2瞎］專仔業(yè)巡壽化小經(jīng)舌營(yíng)發(fā)，蘿能癢滿亦足瀉特預(yù)定合顧賓客戀的件需商求乎。集敲中朵資事源塊，迫節(jié)緊省盡費(fèi)嗎用網(wǎng)。經(jīng)量營(yíng)止者環(huán)承患擔(dān)緞風(fēng)翻險(xiǎn)絲式較素大射。適鍋合雷資蝦源軟薄副弱揪的晴小幻玉企廚業(yè)溜。四煎、謹(jǐn)影臂響抹目約標(biāo)允市錘場(chǎng)輝戰(zhàn)汪略劍的寒因偵素企鋪業(yè)支能摘力產(chǎn)姨品懼同福質(zhì)綁性產(chǎn)瞇品渣壽劃命壺周權(quán)期玩階潔段市滔場(chǎng)西的陡類醒同填性競(jìng)僵爭(zhēng)暴者案戰(zhàn)完略第含三消節(jié)耀市助場(chǎng)詳定森位劑戰(zhàn)攝略一粘、源市題場(chǎng)疾定斬位援的粥含注義二購(gòu)、竹市基場(chǎng)裳定間位酷的斑步幸驟三遺、源市脂場(chǎng)隸定蔑位鮮的黑方恐式四槳、益市跡場(chǎng)親定刮位婆的癥戰(zhàn)渡略一淡、乏市療場(chǎng)叢定字位穩(wěn)的半含錢義市面場(chǎng)幟定競(jìng)位(妙M垃a倦r虛k詠e淋t低i賀n榜g剃p希o舞s紋i寬t瀉i害o塌n泥i術(shù)n弊g芹)雷是劇根燦據(jù)推競(jìng)高爭(zhēng)辛者委現(xiàn)泉有京產(chǎn)贈(zèng)品困在鉆市他場(chǎng)避上毫所合處活的臭地恥位欺和劇顧姐客爆對(duì)防產(chǎn)毒品直某丟些波屬搭性搏的志重勢(shì)視宿程糊度珍，澇勾述畫(huà)叉與斜傳面遞腰本戶企叛業(yè)姻產(chǎn)王品拐、坊形難象能的種活擁動(dòng)廚過(guò)秒程吊。二酒、已市到場(chǎng)塵定乘位彩的扁步藥驟明坑確服競(jìng)爭(zhēng)剖優(yōu)徐勢(shì)選辛擇斯競(jìng)爭(zhēng)吼優(yōu)用勢(shì)顯期示海競(jìng)爭(zhēng)帆優(yōu)瘡勢(shì)三凱、擁市喬場(chǎng)豎定鞏位嫂的踏方仿式避椒強(qiáng)蒜定閘位迎殲頭查定做位重衡新愛(ài)定劣位四幻玉、蓮市砍場(chǎng)謀定異位粱的百戰(zhàn)尸略產(chǎn)弱品奏差罪別煮化頁(yè)戰(zhàn)追略服加務(wù)翁差祝別菠化及戰(zhàn)盈略人魚(yú)員團(tuán)差檔別懶化刊戰(zhàn)炒略渠永道免差饑別折化宰戰(zhàn)跟略形巾象蹲差正異庸化烏戰(zhàn)蒼略案首例太分縮慧析現(xiàn)詠有擔(dān)A哲公騰司報(bào)在息泡隊(duì)泡父糖獸市啦場(chǎng)摧中伯處裝于灰壟今斷鴨地莖位騎。扮B梢公寧司淹欲鄉(xiāng)豐進(jìn)序入臉這蠻一掩市線場(chǎng)核。帖因贊此揭，粱B膠公奏司甲成根立潮市襪場(chǎng)撓開(kāi)臨發(fā)澡部級(jí)，告研筑究川A泥公酷司挽產(chǎn)幣品案不喜足綢，夫以椅尋筍找即市社場(chǎng)行空劑間賽，胸經(jīng)欄過(guò)爸周獵密當(dāng)分暢析陰，雪終膝于尸了凱發(fā)犯現(xiàn)聯(lián)A芳公圾司室產(chǎn)款品輕有偷以誕下繩不摸足扁：副(麥1山)錘以強(qiáng)成堡人辜為災(zāi)對(duì)賠象龜?shù)奈昱堇⑴蒺B(yǎng)糖循市差場(chǎng)展正涉在址擴(kuò)投大犧，尤而局A陪公蹈司賞仍窄把北重洞點(diǎn)痛放掙在衡兒產(chǎn)童期身摘上堆；姜(成2啞)些A錘公汗司偏產(chǎn)綁品猴口冷味服單曬一悠，呆市掌場(chǎng)古需弄求語(yǔ)要園求度多放樣濁化鄉(xiāng)豐；仙(污3添)吹A(chǔ)砍公呢司良生拐產(chǎn)擊條氧狀畢泡魔泡洋糖產(chǎn)，禁缺槍乏妹新忍祥斷式隔；略(淚4擊)明A完公內(nèi)司質(zhì)產(chǎn)煮品高價(jià)測(cè)格凈出汽現(xiàn)鐮零絲式頭膚，全顧此客辣購(gòu)作買如不洽便靠。攔B贏公獲司圍針伯對(duì)像調(diào)奔查違結(jié)傅果找，浸開(kāi)推始紋建排立執(zhí)自肥己鎮(zhèn)的艱目避標(biāo)姿市堆場(chǎng)灑，扯并填制巾定誕相晴關(guān)梯的階營(yíng)牲銷月策冠略青。（壁1豪）哥、如你捆認(rèn)姿為公B呼公謙司金如醫(yī)何塵發(fā)屋現(xiàn)唐市張場(chǎng)窯機(jī)飯會(huì)換？（飯2蔽）牛、響你絡(luò)認(rèn)蒙為船B鵲公逢司賴應(yīng)彎該腦把泛目翼標(biāo)穩(wěn)市洪場(chǎng)瀉選利擇爭(zhēng)在醋哪被里籌?（跌3?。┑凇⑼┤珙D果勒你脅負(fù)我責(zé)漁B閥公笛司科的很營(yíng)鼠銷遞管耕理梳，豈你摸將陰怎棕樣后制圈定齡目脊標(biāo)出市吃場(chǎng)今策奮略