Unit 5 Inside advertising Reading課件 新人教版選修9

BeforetheclassIwantyoutobeengagedinthematerial.Iwantyoutobeengagedinwhateveritisthatwearediscussinginclass.NotnecessarilythinkingaboutgettingdowneverywordthatIsay.I’dlikeyoutotakeactivenotesratherthanpassivenotes.Writedownwhatcanmakeyoufeelorlearnsomething.

Betterattention,betterunderstandingofthematerialifyouareactivelyengaged.Betterattention,betterunderstandingofthematerialifyouareactivelyengaged.Iwantyoutobeengagedinthematerial.Iwantyoutobeengagedinwhateveritisthatwearediscussinginclass.NotnecessarilythinkingaboutgettingdowneverywordthatIsay.I’dlikeyoutotakeactivenotesratherthanpassivenotes.Writedownwhatcanmakeyoufeelorlearnsomething.

Unit5ReadingHOWADVERTISINGWORKSWordsandexpressionsreviewbillboardcasualgarmentturn…intoadvertiseradvertinformassociationn.(戶外)布告板;廣告牌adj.偶然的;隨意的;臨時(shí)的n.衣服;外衣(使)變成n.登廣告者;廣告客戶n.=advertisement廣告vt.通知;告訴n.協(xié)會(huì);聯(lián)系;關(guān)聯(lián)targetfitintobasistechniquelanefeatureconsciencen.目標(biāo);對(duì)象;靶子適合n.基礎(chǔ);根據(jù)n.技術(shù);技巧n.車道;行車線n.特征;容貌;特色;特寫vi.&vt.以……為特色;特寫adj.良心;道德心Wordsandexpressionsreview

worthycorporationbudgetexpensebroadcast

relyrelyonn.有價(jià)值的;可敬的n.公司;法人;社團(tuán)n.預(yù)算n.費(fèi)用;代價(jià)n.廣播;播音vt.&vi.廣播;播送;播放vi.依賴;信賴依賴;依靠Wordsandexpressionsreviewvisualgenerateresponsestereohavenouseforrefreshadj.看的;視覺(jué)的vt.產(chǎn)生;發(fā)生n.回答;響應(yīng);反應(yīng)n.立體聲;立體聲器材不需要;厭惡;對(duì)…..不耐煩vt.使(精神)振作使恢復(fù);更新WordsandexpressionsreviewLookateachoftheadvertisementsonpages42-43anddiscussthequestionswithapartner.Pre-reading1Whatdoestheadvertisementwantyoutodo?2Howdoesittrytopersuadeyoutodothis?3Whichadvertisementsdoyouthinkarethemosteffective?Why?SkimmingtogetgeneralideasSkimmingReadingComprehensionIReadthepassagequicklyandchoosethebestanswer.Whichisfittodescribethispassage?Itisa______.A.narration(記敘文)B.exposition(說(shuō)明文)C.prose(散文)D.poemCarefulreadingtosolvedifficultpointsinformsb.(of/aboutsth.)Pleaseinformusofanychangesofaddress.地址若有變動(dòng)請(qǐng)隨時(shí)通知我們。1inform通知;告訴inform(thatclause)Ihavebeeninformedthatthecouplewillmarrynextyear.我得到消息說(shuō)他們倆明年結(jié)婚。bewellinformedaboutsth.精通某事；對(duì)某事消息靈通2fitsb./sth.in/into找到時(shí)間（見(jiàn)某人、做某事），有足夠空間（放）；

fitin(withsb./sth.)合得來(lái)；適應(yīng)。我盡量午飯后抽時(shí)間見(jiàn)你。

I’lltryandfityouinafterlunch.

我得在一個(gè)上午安排十次約見(jiàn)。

Ihadtofittenappointmentsintoonemorning.我們沒(méi)有地方再擺更多的椅子了。

Wecan’tfitinanymorechairs.

他過(guò)去從未干過(guò)這種工作，很難說(shuō)他是否會(huì)與其他人配合得好。

He’sneverdonethistypeofworkbefore;I’mnotsurehowhe’llfitin

withtheotherpeople.⑤哪里有我適合的地方？

WheredoIfitin?Hisconsciencetroubledhimafterhetookthemoney.他拿走了錢以后，良心不安。Letyourconsciencebeyourguide.讓你的良心指引你。3conscience良心;道德心4worthy觀察下列句子中worthy的用法:Hisbehaviorisworthyofbeingpraised.他的行為是值得表?yè)P(yáng)的。Thefilmisworthytobeseentwice.這部電影值得看兩遍。[點(diǎn)撥]worthy為形容詞，意為“有價(jià)值的，值得的”。[聯(lián)想]worth常作形容詞，“有某種價(jià)值的，值得的”；worthwhile形容詞，“值得花時(shí)間、金錢或精力的”。[拓展]beworthyofsth.值得（應(yīng)得）某事（物）；beworthytodo

值得(配得上)干某事；beworthyofbeingdone

值得被做某事；beworthytobedone

值得被做某事。同義詞worth的常用結(jié)構(gòu)是beworthdoingsth.或beworthsth.;而worthwhile可以作定語(yǔ)。如：aworthwhilejob值得做的工作翻譯下列句子。1.Thatisveryworthyofourattention.2.Heisworthytohaveaplaceintheteam.3.Itisn’tworththetrouble.4.Theyachievedaveryworthwhileresult.那件事很值得我們注意。他配得上成為該隊(duì)的隊(duì)員。不值得費(fèi)那個(gè)事。他們?nèi)〉昧撕苡袃r(jià)值的成果。They

relyon

themselvesnow,whichismuchbetter.他們現(xiàn)在依靠自己了，這比以前要好得多。Youcan’t

relyon

himforassistance.你不能指望他的幫助。5relyon=dependon依賴；依靠Ihavenouseforpeoplewhodon’tmakeaneffort.我討厭那些不努力的人。6havenouseforsb.

討厭（或憎惡）……的人havenouseforsth.不需要；用不著Itisnousedoing…做某事沒(méi)有用處It’snouseaskingme.Iknownomorethanyoudo.問(wèn)我沒(méi)用,我知道的不比你多。Idon’tthinkit’sanyusegoinganyfurther.我認(rèn)為繼續(xù)下去沒(méi)有用處。subjectS.

主語(yǔ)predicateP.謂語(yǔ)objectO.賓語(yǔ)attributeAttri.定語(yǔ)adverbialAdv.狀語(yǔ)complementCom.補(bǔ)語(yǔ)predicativePre.表語(yǔ)clauseC.從句Shortforms縮略語(yǔ)1WehearadvertisementsontheradioandcomeacrossthemontheInternet.我們從廣播中聽(tīng)到廣告，在網(wǎng)絡(luò)上看到廣告。

S.V.O.O.V.AdvAdvDifficultsentences

analysis2Forexample,adolescentboysaremorelikelytobuycomputergamesthananyothergroup,soitmakessensetomakecomputergameadsthatappealtothisgroup.比如，青少年比起其他人群更愿意購(gòu)買電腦游戲。因此，針對(duì)這個(gè)目標(biāo)群體制作有吸引力的電腦游戲廣告才是有意義的。So前后是并列句結(jié)構(gòu)。1.表示對(duì)等關(guān)系的并列連詞有:and,either…or,neither…nor,aswellas,both…and,notonly…butalso2.表示選擇關(guān)系的并列連詞。常用的該類連詞有:or,orelse,otherwise,rather…than,either…or3.表示轉(zhuǎn)折和對(duì)比關(guān)系的并列連詞。常用的該類連詞有:but,while,whereas,yet,however,nevertheless,ontheotherhand,onthecontrary4.表示因果關(guān)系的并列連詞。常用的該類連詞有:so,for,therefore,hence,thus,consequently,accordingly3Theybelievetheseadvertswillaffectthewaypeoplethinkabouttheirdrivinghabitsandwillsubsequentlyreducethenumberofroadaccidents.他們認(rèn)為這些廣告讓人們認(rèn)真思考他們的駕駛習(xí)慣，從而減少交通事故的數(shù)量。believe后面可以補(bǔ)一個(gè)that,and引導(dǎo)的是that賓語(yǔ)從句的第二個(gè)謂語(yǔ)。way后面省略了that,peoplethinkabouttheirdrivinghabits是定語(yǔ)從句修飾way。先行詞為way時(shí),關(guān)系代詞總是省略。TipsforteacherLetthewordfly

板塊是幫助學(xué)生學(xué)習(xí)一些一詞多義、熟詞生義的詞匯。通過(guò)此環(huán)節(jié)，學(xué)生可以對(duì)一些常見(jiàn)詞的用法、意思有一個(gè)透徹的了解。LetthewordflyTwoteamswillhavearace.Theteamthatfirstgivethepropermeaningwillgetonepoint.TeamracingReady?v.以……為特色I(xiàn)t'sanAustraliancompanywhoselogofeaturesaredkangaroo.Thisisakeyfeatureofoursociety.n.特征featuren.特征;容貌;特色;特寫vi.&vt.以……為特色;特寫Hecouldrecallherfeaturesverydistinctly(清楚地,清晰地).n.容貌Ourlatestmodelofphonehasseveralnewfeatures.n.特征Thelocalnewspaperranafeatureonchildlabor.n.特寫Thisweek'sbroadcastfeaturesareportonvictimsofdomesticviolence.v.特寫Readthepassageagaintofindthemainideaofeachpart.Part1(Para1)Part2(Para2)Part3(Paras3-7)Part4(Paras8-9)IntroductionWhatisanadvertisement?Howdoadvertisersmakeeffectiveadvertisements?Howeffectiveareadvertisements?Weareexposedtoadsinourdailylife.1)Whatkindofadscanwefind?2)Wheredoadsappear?3)Whyweneedtounderstandhowadvertisingworks?IntroductionWhatisanad?1)Definition(amessageorannouncementthatintendstoinformorinfluencepeople)2)Means(words,pictures,music,film…)3)Advertisers(business,individuals,organizations,associations)Howdoadvertisersmakeeffectiveads?1)Identifythetarget(findoutnecessaryinformationaboutthisgroup)2)Appealtothetarget(hopes,dreams,emotions,desires…)3)Useasuitablemedium(cost,media)Howeffectiveareads?1)whenthereisaneedfortheproduct2)ifthetargetaudienceisexposedtoadsconstantly.ScanningtogetdetailinformationScanningReadingComprehensionIIReadthetextcarefullyandfillintheblankswithproperwords.HowadvertisingworksWhatisanadvertisement?Anadvertisementisa1______________________thatinformsorinfluencespeople.messageorannouncementHowdoadvertisersmakeeffectiveads?IdentifyyourtargetAdvertisers2_______________________andfindoutasmuchaspossibleaboutthem,which3_____________fordecisionsaboutwhattypeofadvertisingtechniquestousewiththisgroup.identifythetargetgroupformsthebasisHowdoadvertisersmakeeffectiveads?AppealtoyourtargetInorderto4________peopletodosomething,advertisementsoftenappealtoourhopesanddreamsorouremotions.persuadeHowdoadvertisersmakeeffectiveads?UseasuitablemediumAswellasreachingtherightaudiencewiththerighttechnique,advertisersmustalso5_____________________________.Obviously,costwillplayabigpartinthisdecision.

placetheiradsintherightmediumHoweffectiveareads?Howevergoodanadvertisementis,people6______________bepersuadediftheproductisunsuitableforthem.Ontheotherhand,7______________________toadvertisementscanhelptochangeouropinionsovertime.areunlikelytobeingconstantlyexposedWhoadvertises?Whydotheyadvertise?Businesses,individuals,organizationsandassociations.Theywanttosellsomethingortoinformoreducatethepublic.Answerthequestions.Wheredotheyadvertise?OnTVandradio,inmagazinesandnewspapers(alsoonclothes,billboards,atsportsfields,onbusesandtrains,atbusandtrainstationsandmanyotherplaces).Howdotheydecidewheretoadvertise?Doesadvertisingwork?Theyconsidertheirbudgetandwhatmediumismostlikelytobeseenorheardbythetargetconsumer.YesandNo.Peoplearenotusuallypersuadedbyadstobuythingstheyhavenousefor.However,adsdochangepeople’sopinionsovertime.Discussthesequestionsabouttheadvertisements.A.WhatisthemostcommonnameforH2O?WhydidtheycallitH2O?1WaterWater.Becauseitrhymeswith“slow”.Toencouragepeopletousewaterwiselyandtosavewaterwheretheycan.B.Whatisthepurposeofthisadvertisement?

A.Whatgroupofpeopleistheadvertisementmadefor?2.SuperShoozeYoungpeoplewholikesports,thelatestfashionsandliketobepartofagroup.B.Whatmessagedoestheadvertisementgive?Ifyouwearourshoesyou’llhaveanexcitinglife,andbepopularandhavefun.No,becausejustwearingacertainbrandofshoeswon’tmakeyouexciting,popularorhavefun—ittakesmuchmoreeffortthanthat.C.

Doyouthinkthemessageistrue?Givereasons.

A.Whyarethefirsttwolineswrittenbiggerthantherestoftheadvertisement?3.RefreshingwaterTheselinesappearbiggersothattheyarethefirstthingpeoplenoticeaboutthead.B.Theadvertisementsaysthatwhenyo