廣告類英文文獻(xiàn)-2

The

Age

of

Advertising2022/5/31UNIT

THREEBackground

InformationAdvertising

is

the

process

of

publicizing

aproduct

or

service,

usually

in

order

to

increase

sales.

In

some

cases

it

is

used

todiscourage

sales

(e.g.

of

cigarettes)

or

to

promote

noncommercial

activities

(e.g.

roadsafety).Although

some

2%of

the

grossnational

product

in

the

UK

and

some

3%intheUSA

is

spent

on

advertising

,there

is

noevidence

to

show

that

advertising

actuallypersuades

people

to

buy

things

they

do

notwant

.2022/5/32Background

InformationConsumer

advertising

seeks

to

sell

onebranded

product

at

the

expense

of

others

,

topublicize

a

manufacturer"s

name

when

hisproduct

is

the

same

as

everyone

else"s,

or

topersuade

people

that

a

category

of

productsshould

be

bought

in

preference

to

some

othercategory.

Trade

advertising

is

restricted

tospecific

sections

of

the

public

(e.g.

doctors

orcaterers).

Advertisements

may

be

informative,assisting

purchasers

to

make

a

choicebetween

products

,or

persuasive,

in2022/5/33Background

Informationwhich

case

it

may

exaggerate

some

aspect

of

a

product

by

appealing

to

the

purchaser"simage

of

himself.

Advertising

is

carried

out

bythe

press

(70%75%),by

television

and

radio(20%25%),and

on

buses

,in

cinemas

,and

atthe

point

of

sale

.The

industry

in

the

UK

andUSA

is

largely

in

the

hands

of

the

advertisingagencies

,which

work

closely

with

their

clientsresearching

,

copywriting

,and

producing

theadvertisements

as

well

as

booking

space

inthe

press

and

time

for

broadcasting.2022/5/34IntroductionModern

advertising

is

a

major

industry

whichhas

engaged

many

talented

artists

in

thedesign

of

the

layout

of

the

advertisements.

Ithas

also

involved

scientists

in

different

fieldsof

study

such

as

psychology,

sociology,anthropology,

etc.

Huge

amount

of

moneyhas

been

spent

on

the

consumer

surveys,design

of

the

layout

and

the

publication

of

theads.

All

this

effort

has

been

made

to

attractthe

attention

or

stir

the

impulse

of

the2022/5/35Introductionpublic

so

as

to

promote

the

sales

andturnover.

Like

it

or

not,

theadvertisement

will

continue

to

be

part

ofour

daily

life.

We

can"t

simply

avoidseeing

one

wherever

we

go

andwhatever

we

do.

Living

with

it

may

be

abest

alternative

existing

now.2022/5/36Language

Points2022/5/371.

feature:以…為特色，是…特色；表演，刊登，展出，介紹The

novel

features

the

rural

life

in

asmall

English

village

in

the

19th

century.This

film

features

a

new

British

actress2022/5/381.

feature:以…為特色，是…特色；表演，刊登，展出，介紹晝夜服務(wù)是這家店的特色Roundtheclock

service

features

this

store.這家店以晝夜服務(wù)為特色This

store

features

roundtheclock

service.2022/5/391.

feature:以…為特色，是…特色；表演，刊登，展出，介紹This

art

gallery

features

North

Americanart.這家藝術(shù)館展出北美藝術(shù)。2022/5/3101.

feature:以…為特色，是…特色；表演，刊登，展出，介紹今天的報(bào)紙登了一篇關(guān)于健康的文章Today’s

newspaper

features

anarticle

about

health.2022/5/311Clifton

Webb克里夫頓·韋伯

11

,11

1889–10

,13

1966

U.S.A.actor,

opera

singerand

dancer2022/5/312Clifton

WebbWebb

costar

in

the1944

thriller

Laura(20th

Century

Fox

)He

was

an

instanthit,

and

hereceived

AcademyAwardnominations.2022/5/313Clifton

Webb電影作品列表：(22部)作為演員的電影作品(數(shù)量：21)**影史百部佳片AFI"s

100

Years,

100

Thrills:

America"s

MostHeartPounding

Movies(2022)Satan

Never

Sleeps

(1962)Holiday

for

Lovers

(1959)The

Remarkable

Mr.

Penny

packer

(1959)愛琴海奪寶記Boy

on

a

Dolphin

(1957)2022/5/314Clifton

Webb電影作品列表：(22部)冒充者，諜海浮尸The

Man

Who

Never

Was

(1956)Woman"s

World

(1954)泉水中的三枚硬幣/羅馬之戀

Three

Coins

in

the

Fountain

(1954)鐵達(dá)尼郵輪沉浸記/泰坦尼克號(hào)沉沒記

Titanic

(1953)Mister

Scoutmaster

(1953)春光花月Stars

and

Stripes

Forever

(1952)Dreamboat

(1952)2022/5/315Clifton

Webb電影作品列表：(22部)Mr.

Belvedere

Rings

the

Bell

(1951)Elopement

(1951)For

Heaven"s

Sake(1950)父親大人Cheaper

by

the

Dozen

(1950)校園長(zhǎng)春樹Mr.

Belvedere

Goes

to

College

(1949)妙人奇遇Sitting

Pretty

(1948)剃刀邊緣The

Razor"s

Edge(1946)死角The

Dark

Corner

(1946)羅娜秘記Laura

(1944)2022/5/316作為其他職員的電影作品(數(shù)量：1)校園長(zhǎng)春樹Mr.Belvedere

Goes

to

College(1949)2022/5/317"The

man

in

the

Hathaway

shirt"“哈撒韋”襯衫

Hathaway

shirtandevermysteriouseyepatch,

19532022/5/318"The

man

in

the

Hathaway

shirt"2022/5/3191951年，一家小制衣廠老板F.Hathaway登門找大衛(wèi)?歐格威幫忙。大衛(wèi)?歐格威在攝影棚里看到一個(gè)黑色眼罩，而產(chǎn)生“戴黑色眼罩的男人”的廣告創(chuàng)意，為產(chǎn)品增添了神秘感。"The

man

in

the

Hathaway

shirt"2022/5/320他用200萬元表現(xiàn)襯衫高檔，18種穿這種襯衫的人物形象，模特兒由Baron

Wrange扮演,分別出現(xiàn)在各種背景畫面上,指揮樂團(tuán)演奏雙簧管畫畫擊劍駕游艇以及玩牌。"The

man

in

the

Hathaway

shirt"2022/5/321在當(dāng)時(shí)，一位英俊的男士戴上眼罩給人以浪漫獨(dú)特的感覺。哈撒韋襯衫終于在默默無聞116年以后，在數(shù)月之內(nèi)名噪全國(guó)，**人最后終于開始體認(rèn)到"The

man

in

the

Hathaway

shirt"2022/5/322穿一件大量生產(chǎn)的廉價(jià)襯衫毀壞形象，實(shí)在是一件愚蠢的事，“哈撒韋”襯衫就日漸流行了它耐穿，為顧客定制，不惜工本的“舒適”剪裁，下擺很長(zhǎng)，可深入你的褲腰。"The

man

in

the

Hathaway

shirt"紐扣是使用珍珠母作成，非常大，男子氣。縫紉高雅，用世界最有名的布匹?！肮鲰f”襯衫是緬因州的小城渥特威的一個(gè)小公司的手藝人所縫制的。他們老老少少的在那里工作了已整整114年。2022/5/323OutrageWord

for

Band

6復(fù)合詞out＋rage2022/5/324n.①義憤，憤慨；②暴行，駭人聽聞【常用搭配】an

outrage

against/on/upon

sth.eg.對(duì)正義的嚴(yán)重?fù)p害an

outrage

against

justicevt.激起…的義憤，激怒（常用于被動(dòng)語態(tài)）eg.物價(jià)大幅上漲的消息一公布他們義憤填膺。They

were

outraged

by

the

announcement

ofmassive

price

increase.When

he

heard

the

news

that

hisresearch

was

stolen

by

a

colleague,he

reacted

with

a

sense

of

.2022/5/325B.

outlawD.

outbreakWord

for

Band

6A.

outlookC.

outrage當(dāng)他獲悉他的研究成果被一個(gè)同事剽竊的消息他義憤填膺2.

There

is

no

accident

about

this.This

is

not

something

that

just

occurswithout

any

cause.2022/5/326Symbolist

poetry

and

painting2022/5/327象征主義者認(rèn)為藝術(shù)所應(yīng)表達(dá)的不是現(xiàn)實(shí)生活，而是意識(shí)所不能達(dá)到的超時(shí)間超空間，超物質(zhì)超感覺的“另一世界”，通過景物來暗示另一世界。作家所要闡述的不是現(xiàn)實(shí)的客觀世界，而是個(gè)人主觀的內(nèi)心世界。Symbolist

painting《自畫像與拉琴的死神》勃克林187275×61厘米，

藏于國(guó)立普魯士文化遺產(chǎn)博物館2022/5/328Symbolist

poetry

and

OmarKhayyam歐瑪爾·海亞姆（10481122，(又譯獲

默·伽亞漠)波斯哲理詩(shī)人。每首四行詩(shī)共四句。一二四行協(xié)韻，從形式上看與我

國(guó)絕句十分相似?！遏敯菁罚度岚?/p>

依集》。2022/5/329Symbolist

poetry

and

OmarKhayyam天堂不過是欲望滿足的幻景，

地獄是火烤靈魂在暗中的投影。我們這么晚才從暗中浮現(xiàn)，這么早又要向暗里消隱。2022/5/330Symbolist

poetry

and

OmarKhayyam最初的泥團(tuán)捏出了最后一個(gè)人，最初播的是最后收成的種；最后結(jié)帳的黎明將讀到的，

在最初創(chuàng)世的早晨已經(jīng)寫成。2022/5/331Symbolist

poetry

and

OmarKhayyam我們來去匆匆的宇宙，上不見淵源，下不見盡頭，沒有人能說清楚，我們自何方而來，向何方而走？2022/5/332Symbolist

poetry

and

OmarKhayyam第廿九首“柔巴依”不知什么是根由哪里是源頭，

就像是流水，無奈地流進(jìn)宇宙；不知哪里是盡頭也不再逗留，

我像是風(fēng)兒，無奈地吹過沙丘。2022/5/3333.

…the

sorry

scheme

of

things

asthey

are

is

forever

beingremolded

nearer

to

the

heart"sdesire....the

sad

stories

as

they

are

inventedare

often

revised

so

as

to

suit

the

tasteof

the

audience.(So

is

theadvertisement.)2022/5/3343.

…the

sorry

scheme

of

things

asthey

are

is

forever

beingremolded

nearer

to

the

heart"sdesire.事物的令人悲傷的格局事實(shí)上永遠(yuǎn)是按照心靈的愿望鑄造的。2022/5/3354.

get

into

the

habit

of:become

used

to

doing

sthIris

got

into

the

habit

of

checking

hermail

box

when

she

got

home

every

day.He

got

into

the

habit

of

turning

to

liquorwhen

depressed.2022/5/336psychiatricPsychiatristn.精神病醫(yī)師，精神病學(xué)家2022/5/337Word

for

Band

6LUCKYSTRIKE英美煙草公司

“Smoke

aLucky

to

feelyourLEVELboot!

”“點(diǎn)燃Lucky（幸運(yùn)）牌香煙，享受最佳感覺！”2022/5/338LUCKYSTRIKE英美煙草公司擁有超過300個(gè)著名品牌，包括好彩（LuckyStrike）555健牌（肯特KENT）希爾頓（Hilton）總督（Viceroy）登喜路（Dunhill）金邊臣（Benson&Hedges）摩爾（More）等等（其實(shí)北京人熟悉的“都寶”就

是英美在中國(guó)合資生產(chǎn)）。全球十億成年吸煙

者中，每七個(gè)人就有一位選擇英美煙草的產(chǎn)品。2022/5/339綠色清涼版本的LuckyStrike1917年的好彩的女性吸煙運(yùn)動(dòng)廣告2022/5/3401940年版本的LuckyStrike2022/5/341早年的一些宣傳海報(bào)2022/5/342早年的一些宣傳海報(bào)2022/5/3435.

have

a

way

of:have

a

method

,style

or

manner

ofdoing

sth;

succeed

in

doing

sthFrank

has

his

way

of

getting

thingsdone.Margo

always

has

a

way

of

getting

whatshe

desires.2022/5/3446.hold

together:vt./vi.可分開用remain

united使…連接/團(tuán)結(jié)/結(jié)合在一起，使…成一體The

Russells

always

hold

together

intime

of

crisis.Crisis

always

hold

the

Russells

together.The

bodywork

of

the

car

can

hardly

holdtogether.2022/5/345Phrase

for

Band

6

and

Our

Examclann.宗族，家族clan與tribe都有“族”的意思，如何區(qū)分？

clan強(qiáng)調(diào)“姓氏，家庭”tribe強(qiáng)調(diào)“部落，種族”2022/5/346Word

for

Band

6mysticn.神秘主義者adj.神秘的，玄妙的；神秘主義者的Word

for

Band

62022/5/347communaladj.公共的，集體的，共有的Word

for

Band

62022/5/3487.

communal

participation:getting

involved

or

taking

part

in

agroup

collectively2022/5/3498.

a

sense

of

mystic

communion:a

feeling

of

becoming

a

member

of

agroup

in

which

all

the

people

have

acommon

belief2022/5/350Word

for

Band

6verdictn.①裁定；②定論，判斷性意見

Very(真實(shí))+dict(言論)eg.predic預(yù)t言

contradic與t

…發(fā)生矛盾2022/5/3519.

associate

in

the

minds

with:join

together

or

connect

(ideas)in

themindDarwin

is

always

associated

with

thetheory

of

revolution

.In

some

cultures,

owl

is

associated

withevil

spirit

or

misfortune.2022/5/352Word

for

Band

6hygienen.衛(wèi)生，保健學(xué)

dental

hygiene口腔衛(wèi)生

domestic

hygiene家庭衛(wèi)生2022/5/353Word

for

Band

62022/5/354hygienen.衛(wèi)生，保健學(xué)

personal

hygiene個(gè)人衛(wèi)生

environment

hygiene環(huán)境衛(wèi)生

food

hygiene食品衛(wèi)生Word

for

Band

62022/5/355hygienen.衛(wèi)生，保健學(xué)

mental

hygiene心理衛(wèi)生

physical

hygiene生理衛(wèi)生grotesqueadj.①怪誕的，荒誕不經(jīng)的，荒唐的②奇形怪狀的，奇異的，丑陋的n.

形狀怪誕的圖案，怪人，怪物Word

for

Band

62022/5/356Thanks

toprep.多虧…由于…2022/5/357Phrase

for

Band

610.

hookup:connection

or

linkThe

hookup

between

BBC

andAustralian

television

is

done

by

satellite2022/5/358the

Medici

family：美第奇家族，15~18世紀(jì)統(tǒng)治佛羅倫薩和托斯卡納的意大利家族。他們通過經(jīng)商和辦銀行成為豪富，與歐洲許多豪門聯(lián)姻，共出了3個(gè)教皇和2個(gè)法國(guó)皇后。但亦經(jīng)歷了3次放逐（1433~1434，1494~1512，1527~1530）。由于他們

對(duì)藝術(shù)的保護(hù)，佛羅倫薩成為歐洲文化的博物館。2022/5/359the

Medici

family：2022/5/3602022/5/3612022/5/36211.

art

dealer:person

engaged

in

commercialpurchases

or

sales

of

artistic

works2022/5/363Moulin

Rouge2022/5/364Moulin

Rouge2022/5/365turnovern.①營(yíng)業(yè)額，成交量②人員調(diào)整，人員更替率Word

for

Band

62022/5/36612.

a

case

in

point:an

example

which

is

relevant

to

thematter

being

discussed2022/5/36713.

symptoms

of

virtue

or

beauty:signs

that

show

high

quality

or

beauty2022/5/36814.

creep

into:不知不覺到來，漸漸產(chǎn)生/出現(xiàn)come

into

gradually,

unconsciouslyConfidence

and

power

of

thought

anddecision

grew

dim

,and

fear

crept

intoour

hearts.2022/5/36915.

in

effect:in

fact;

practically;

actually;

for

allpractical

purposeThe

house

with

all

its

contents

is,

ineffect

,crushed

into

a

lump

of

debris.The

themes

of

the

two

books

are,

ineffect,

identical.2022/5/37016.

turn

our

faces

away

from:evade;

avoid;

escape

from2022/5/37117.

display

advertising:visual

advertising圖文廣告2022/5/372Hold

backhinder,

restrain,

or

prevent

the

progresor

development

of妨礙2022/5/373Phrase

for

Band

6stuntn.①驚險(xiǎn)動(dòng)作，特技，特技表演。②噱頭，引人注意的舉動(dòng)eg.

stuntmanWord

for

Band

6vt.阻礙…正常發(fā)育，使…停止發(fā)展

eg.小孩抽煙會(huì)妨礙發(fā)育。If

a

child

smokes

cigarette,

it

can

stunthis

growth.電影替身2022/5/374hitchvt.①免費(fèi)搭(車旅行)②(用繩鉤等)系住，拴住，鉤?、?up)急速提起(或拉起)

vi.免費(fèi)搭車旅行n.①故障，障礙②急提，急拉【常用搭配】get

hitched=be

hitched

up結(jié)婚hitch

up拉起(坐時(shí)把膝部褲管稍向上拉，以保持褲線挺直)without

a

hitch毫無障礙，順利無阻Word

for

Band

62022/5/375Word

for

Band

6contrivevt.①謀劃，策劃②設(shè)法做到③設(shè)計(jì)，想出【用法】加名詞；加不定式eg.她不知怎的設(shè)法弄到了音樂會(huì)門票。Somehow

she

contrived

to

get

thetickets

for

the

concert.2022/5/37618.

a

storm

of

orders:a

sudden

burst

of

orders

;a

goodnumber

of

orders

at

the

same

tune.2022/5/377extractvt.①取出，抽出，拔出②提取，提煉，榨?、郢@得，索?、苷洠沶.①摘錄，選段②提出物，精華，汁【常用搭配】extract

sth.From

sb./sth.從…中拔出，從…中提煉出Word

for

Band

62022/5/378Word

for

Band

62022/5/379extracteg.

The

police

finally

extracted

theinformation

after

hours

of

questioning.警方經(jīng)數(shù)小時(shí)盤問終于套得這一情報(bào)。extractIt

is

not

hard

for

us

to

oil

from

shale.2022/5/380A.

contractC.

withdrawWord

for

Band

6從頁(yè)巖中提取石油并不困難。B.

compressD.D.extract19.be

likened

to:be

compared

toLove

is

often

likened

to

a

journey.(liken

love

to

a

journey)Advertising

is

likened

to

an

abstract

art(liken

advertising

to

an

abstract

art)2022/5/381anthropologyanthropologistn.人類學(xué)家，人類學(xué)者2022/5/382Word

for

Band

620.social

and

psychologicallandscape:an

overall

picture

of

the

social

conditioand

people"s

way

of

thinking2022/5/383Word

for

Band

62022/5/384mergevt.合并merge

(together)merge

A

with

Bmerge

A

and

B

(together)我們可以把兩家小公司合并成一個(gè)大企業(yè)。We

can

merge

two

small

businesses(together)

into

a

larger

one.Word

for

Band

62022/5/385mergevi.逐漸消失，或變成另一種事物。

merge(into

sth.)暮色蒙蒙，逐漸一片漆黑Twilight

merged

into

total

darkness..mergemingle;

mix;

blend2022/5/386Word

for

Band

621.

in

stitches

of

laughter:laughing

uncontrollably捧腹大笑，忍俊不禁The

story

had

us

in

stitches

of

laughter.The

audience

were

in

stitches

oflaughter

when

a

comic

show

wasperformed

on

stage.2022/5/387Go

aboutset

to

work

at開始著手（工作）；忙于做『不用于被動(dòng)語態(tài)』2022/5/388Phrase

for

Band

622.The

reason

this

does

not

happenis

not

that…barrage

of

appeals

thawe

go

about

our

business,

"

as

wesay.The

reason

why

we

do

not

laugh

so

hard

isnot

that

we

are

unaffected

by

thesefantastic

appeals

to

our

passion,

but

thatwe

have

become

so

weak

and

insensitive,surrounded

by

a

good

number

of

appealsconvincing

us

that

we

are

busy

with

ourbusiness

as

we

usually

say.2022/5/38922.The

reason

this

does

nothappen

is

not

that…barrage

ofappeals

that

we

go

about

ourbusiness,

"

as

we

say.become

hardened

to:

be

less

sensitivetoharden

into:

turn

into

(fixed

form)2022/5/39022.The

reason

this

does

nothappen

is

not

that…barrage

ofappeals

that

we

go

about

ourbusiness,

"

as

we

say.He

became

hardened

to

the

criticismaround

him.We

should

resolutely

break

withconventional

rules

and

regulations

thathave

outlived

their

usefulness

andhardened

into

dogmas.2022/5/391throbvi.①有節(jié)奏的震動(dòng)，有規(guī)律地顫動(dòng)②（急速?gòu)?qiáng)烈的）跳動(dòng)，搏動(dòng)

n.有節(jié)奏的震動(dòng)，跳動(dòng)，搏動(dòng)Word

for

Band

62022/5/392Word

for

Band

6Reel（roll的同源異體詞）n.卷軸，卷筒，卷盤

vt.卷，繞vi.①搖搖晃晃的移動(dòng)，蹣跚②眩暈，發(fā)昏消防員放出水龍帶The

fireman

reeled

the

hosepipe

out.2022/5/393Word

for

Band

62022/5/394Reel（roll的同源異體詞）【考綱短語】reel

off一口氣說，重復(fù)

克萊爾一口氣報(bào)出了他邀請(qǐng)來參加聚會(huì)的所有人的名字。Clare

reeled

off

a

list

of

all

the

peopleshe’d

invited

to

the

party.Word

for

Band

62022/5/395stimulusn.①促進(jìn)(因素)②刺激(物)

vt.stimulate刺激adj.stimulating刺激的【固定搭配】stimulus

to

sth.“對(duì)…的刺激”光是植物生長(zhǎng)的促進(jìn)因素。Light

is

a

stimulus

to

growth

in

plants.stimulusDrink

coffee

when

you

are

sleepy.

It’s

agood

and

will

help

keep

youawake.2022/5/396B.

attachmentD.

liquidWord

for

Band

6困了就喝咖啡。因?yàn)榭Х饶艽碳つ悖鼓惚３智逍?。A.

stimulusC.

source23.

dispense

with:manage

without;

get

rid

ofShe

is

not

confident

enough

to

dispensewith

the

support

and

assistance

fromher

friends.Formality

is

something

to

dispense

within

such

informal

circumstances.Our

handshake

dispensed

with

the

needfor

a

contract.2022/5/397Phrase

for

Band

6

and

Our

Exam24.

mingle

withvt.使混合，使相混vi.①混合起來，相混合②相交往，相往來A

sincere

apology

mingled

with

a

senseof

guilt

was

readily

accepted.A

painful

memory

mingled

with

theterrible

nightmare

almost

broke

her

intopieces.2022/5/398Word

for

Band

6

and

Our

Exam24.mingle

with

2022年1月第53題Now

the

cheers

and

applause

in

asingle

sustained

roar.2022/5/399B.

concentratedD.

permeatedWord

for

Band

6

and

Our

ExamAA..mingledC.

assembled現(xiàn)在歡呼聲與掌聲會(huì)合成了一股持續(xù)的喊聲。25.bring

sth

into

focus

:cause

sth

to

be

the

center

of

attentionThe

necessity

of

locating

a

factory

formass

production

was

brought

into

focusat

the

meeting.The

protection

of

the

environment

hasbeen

brought

into

focus

by

the

severityof

the

pollution

in

the

locality.Bring

an

issue

into

focus.2022/5/3100As

a

rulein

most

cases,

usually,

normally2022/5/3101Phrase

for

Band

6snobbismSnobn.①勢(shì)利的人②自命不凡的人，自以為有學(xué)問的人。Word

for

Band

62022/5/3102bureaucracyn.①官僚主義，官僚作風(fēng)②政府機(jī)構(gòu)，官僚指“官僚，政府官員”時(shí)是集合名詞，是總稱；指一個(gè)個(gè)官僚時(shí)則用bureaucrat,例如：He

is

a

bureaucrat.他是一個(gè)官僚。Word

for

Band

62022/5/3103Conform六級(jí)高頻詞vi.(to/with)①遵守，適應(yīng)，順從②相似，一致，符合【常用搭配】conform

with與…相符合

conform

to遵從，與…一致2022/5/3104Word

for

Band

6Email

is

a

convenient

highly

democraticinformal

medium

for

conveying

messagesthat

well

to

human

needs.2022/5/3105B.

reflectsD.

satisfiedWord

for

Band

6Conform2022年6月第63題作為一種高度大眾化的非正式媒介，電子郵件傳播信息十分方便，非常適合人們的需要。A.

adheresCC..conformsAll

the

students

have

to

to

the

rulesand

regulations

of

the

school.2022/5/3106A.

confirmC.

confineB.

confrontD.

conformWord

for

Band

6Conform2022年1月第54題Word

for

Band

6Conform2022年1月第54題2022/5/3107All

the

students

have

to

to

the

rulesand

regulations

of

the

school.A.confirm證實(shí)(v.)B.confront正視(v.)C.confine限制(v.)DD..conform遵守(v.)所有的學(xué)生都必須遵守學(xué)校的規(guī)章制度。Always

check

before

you

buy

that

your

childtoy

the

official

safety

standards.2022/5/3108A.

caters

toC.

correlate

toWord

for

Band

6Conform練習(xí)題買玩具時(shí)要檢查一下是否達(dá)到了國(guó)家安全標(biāo)準(zhǔn)。BB..conforms

toD.

concedes

toKey

to

Exercises2022/5/3109I.

Comprehension

of

the

Text

i.1.

A

2.B

3.C

4.A

5.A6.C 7.B

8.A

9.B

10.B2022/5/3110I.

Comprehension

of

the

Text

ii.1.The

ad

may

not

be

a

masterpiece

ofartistic

work

like

those

in

the

art

gallerybut

it

is

an

art

in

the

sense

that

it

makesuse

of

all

the

artistic

techniques

andworks

perfectly

in

the

market

place.2022/5/3111I.

Comprehension

of

the

Text

ii.2.

Both

have

the

magical

power

and

themodern

advertising

employs

all

thetechniques

of

symbolist

art.2022/5/3112I.

Comprehension

of

the

Text

ii.3.

People

are

so

attracted

by

variouskinds

of

ads

that

they

seem

to

live

inthe

illusions

created

by

the

ads

whichpromise

them

a

life

they

dream

about.2022/5/3113I.

Comprehension

of

the

Text

ii.4.

Like

the

totemistic

institution

in

whitotem

societies

were

held

together

by

atotemic

symbol

,people

using

the

samebrand

of

commodities

are

bound

into

aninstitution

by

ads

which

purposely

setup

national

brand

and

totems

forcommunal

participation.2022/5/3114I.

Comprehension

of

the

Text

ii.5.

Ads

make

people

believe

that

usingwellknown

brands

gives

one

a

feeling

ofbe

longing

to

an

institution

in

which

heactively

participates

,thus

strengtheningone"s

sense

of

mystic

communion.2022/5/3115I.

Comprehension

of

the

Text

ii.6.

As

a

major

industry

,modern

adsabsorb

many

artists

who

exhibit

theirtalent

in

the

ad

design

.The

connectionis

dual

way

in

which

both

benefit.2022/5/3116I.

Comprehension

of

the

Text

ii.7.

The

layoutanddesign

man

for

an

admight

be

a

great

artist

but

nobodywould

discover

it

because

people

areashamed

of

their

own

commercialactivities

and

refuse

to

admit

thereexists

any

beauty

or

virtue.2022/5/3117I.

Comprehension

of

the

Text

ii.8.

Advertisements

represent

investmentof

a

large

amount

in

that

they

createappetites

and

stir

impulses

in

a

vastreader

mass.

That"s

why

they

have

tobe

careful

contrived

to

appeal

to

thereader

mass.2022/5/3118I.

Comprehension

of

the

Text

ii.9.

In

order

to

extract

the

dollars

fromthe

consumers,

an

elaborate

series

ofconsumer

surveys

are

conducted

toestablish

the

character

of

the

socialgroups.

Due

to

the

huge

commercialprofit,

this

kind

of

survey

is

done

inlarger

scope

than

that

in

the

universities.2022/5/3119I.

Comprehension

of

the

Text

ii.10.

The

purpose

of

the

ad

is

to

attractpeople"s

attention

and

its

magic

powercan

be

felt

by

those

who

do

not

study

itcarefully

.When

an

ad

is

located

amongothers

it

appears

quite

normal

andserves

its

purposeHowever

when

it

isisolated

it

seems

funny

and

sometimesabsurd

.2022/5/3120I.

Comprehension

of

the

Text

ii.11.

Fashions

can

be

regarded

as

thepopular

substitute

for

art

and

can

beadopted

as

a

kind

of

stimulant

to

stirimpulses

in

the

vast

reader

mass

.In

thissense

it

is

regard

ed

as

the

lifeblood

ofadvertising.2022/5/3121I.

Comprehension

of

the

Text

ii.12.To

be

in

fashion

one

has

to

havecash.

To

be

successful

one

has

to

beuptodate

like

everyone

around

youThus

,success

requires

the

ability

to

possess

alarge

amount

of

ready

money

to

stay

infashion.2022/5/3122III.

Vocabulary1.

conform3.

appeal5.

communal7.

dispense9.

outraged2.

genius4.

throbbing6.

merge8.

scheme10.

supplant11.

reinforced

12.

contrived2022/5/3123III.

Vocabulary14.

possession16.

likened18.

reputed20.

oratory22.

inconsolable24.

irrational13.

mingled15.

unabashed17.

grotesque19.

nourished21.

undermined23.

glorified25.

weird2022/5/3124III.

Cloze2022/5/31251.habit4.place2.promised5.works7.communal

8.feeling3.techniques6.appeal9.notion10.industry

11.connection

12.turnover15.establish18.potential13.goes16.cost19.geared14.surveys17.alone20.wordIV.

TranslationLots

of

people

pretend

that

they

never

readadvertisements,

but

this

claim

is

hardlybelievable.

It

is

almost

impossible

not

to

readadvertisements

these

days.

Just

think

whatfun

they

often

provide!

Imagine

what

a

busand

railway

station

would

be

like

withoutadvertisements?

Would

you

enjoy

gazinghelplessly

at

a

blank

wall

while

waiting

for

abus

or

train?

Would

you

like

to

read

a

dailypaper

closelyprinted

with

columns

of

news?2022/5/3126IV.

TranslationA

cheerful,

witty

advertisemen