finding opportunities發(fā)現(xiàn)商機(jī)已校對(duì)完畢

AccelerateCambridgeFindingandCreatingOpportunities尋找和創(chuàng)造新商機(jī)

Changingcircumstances環(huán)境變化Chaos混亂Confusion困惑Inconsistencies不一致性Knowledgegaps知識(shí)缺口Thegreaterthechange,thepoorertheinformation,thelessperfectthemarket,thenthegreaterthepotentialforopportunity…變化越大，信息就越匱乏，市場(chǎng)就會(huì)有不滿足，更多的機(jī)會(huì)就會(huì)產(chǎn)生…Imperfectmarketsandchange不完全競(jìng)爭(zhēng)市場(chǎng)和改變TypesofOpportunityinPractice

商機(jī)的種類

Products產(chǎn)品Services服務(wù)Experiences經(jīng)驗(yàn)/經(jīng)歷Productiontechniques

生產(chǎn)技術(shù)Operatingpractices實(shí)踐操作WhatBusinessModelsCanWeAttach?我們應(yīng)該依附哪種商業(yè)模式？Increasinglynecessarytobundlethesetodifferentiateyourofferandprovideclearcustomerbenefits需要將這些整合起來(lái)讓你提供的東西與眾不同，讓你為客戶帶來(lái)的利益更加清晰Thegenesisofopportunity

商業(yè)機(jī)會(huì)的起源Need需求Solution解決辦法‘Ourperceptionofneedisconstrainedbyourawarenessofapotentialsolution’‘可能的解決辦法會(huì)限制我們對(duì)于需求的判定’Opportunity商業(yè)機(jī)會(huì)SteveBlank精益創(chuàng)業(yè)之父SteveBlankInreality….

現(xiàn)實(shí)中是…TypesofOpportunity機(jī)會(huì)的種類Needs(Problems)

需求（問(wèn)題）Solutions解決方案Fantasy!想象的！Unidentified未被識(shí)別的Identified被識(shí)別的Undefined

未被定義的Defined被定義的It’sOKtothinkinsideout…也可以從內(nèi)往外想…BusinessFormation商業(yè)形式MarketPull市場(chǎng)的拉力TechnologyPush技術(shù)推力‘Customersrarelyaskforthingstheycan’timagine’….‘客戶很少會(huì)要求要自己想不到的東西…"IfIhadaskedmycustomerswhattheywanted,theywouldhavesaidafasterhorse."“如果我問(wèn)我的客戶他們想要什么，他們回答：一匹更快的馬?！盚enryFord亨利·福特“Itisn’ttheconsumers’jobtoknowwhattheywant!"喬布斯回答道，“消費(fèi)者沒(méi)有職責(zé)要去知道他們想要什么?！盨teveJobs史蒂夫·喬布斯11sourcesofopportunity….11種機(jī)會(huì)Meetpoorlyaddressedneeds,‘removethepain’發(fā)現(xiàn)人們未被滿足的需求，“讓他們活的更加自在”Improveanexistingproductorservice完善一個(gè)已經(jīng)存在的產(chǎn)品和服務(wù)Matchanewtechnologytoanexistinguserneed將一個(gè)新技術(shù)和一個(gè)已經(jīng)存在的用戶需求聯(lián)系起來(lái)Fusion:combiningneworexistingtechnologiestomatchneeds

融合：將新的或已經(jīng)存在的技術(shù)和需求聯(lián)系起來(lái)Builddesire…建立欲望Developnewwaysofdoingbusiness(businessmodels)建立新的運(yùn)營(yíng)公司的方法（商業(yè)模式）Exploitnewinfrastructures–NFC,Galileo,4G,‘InternetofThings’

開(kāi)發(fā)新設(shè)施-近場(chǎng)通訊，伽利略定位系統(tǒng)，4G,

”物聯(lián)網(wǎng)”Developcomplementaryproducts/services開(kāi)發(fā)互補(bǔ)的產(chǎn)品和服務(wù)Takeadvantageofnewlegislation利用好新的政策Developnewexperiences創(chuàng)造更多經(jīng)驗(yàn)Replicationofsuccessfulideasinotherlocationsandcontexts把成功點(diǎn)子復(fù)制到其他地點(diǎn)和環(huán)境中

ResponsetoapoorlymetneedNeedspottedoutoffrustrationNowheretoadvertiseadesignerhathirebusiness:Nationalbridalmagazinesinappropriate,grosslyexpensive.Localbridalmagazinesofverylowquality.LocalpresspoorlytargetedVeryvibrantlocalweddingindustry,poorlyservedbymediaResult:TradesaletoHaymarketGroupin2005回應(yīng)未被滿足的需求從無(wú)奈中發(fā)覺(jué)需求無(wú)處宣傳一個(gè)禮帽的企業(yè)國(guó)家的婚慶雜志非常的昂貴本地的婚慶雜志質(zhì)量很差沒(méi)能針對(duì)本地出版社

本地的婚慶行業(yè)非常不定，媒體給予的關(guān)注很少Result:TradesaletoHaymarketGroupin2005SodabottlelightingDesignedbyMITstudentsAdoptedbytheMyShelterFoundationinthePhilippines15,000installedtodate!一個(gè)塑料瓶子是如何改變世界的？BiologicalandPhysiologicalneedsbasiclifeneeds-air,food,drink,shelter,warmth,sleep,etc.Safetyneedsprotection,security,order,law,limits,stability,reliability,etcEsteemneedsachievement,status,responsibility,reputationRelationalneedsfamily,affection,relationships,workgroup,etcSelf-actualization

personalgrowthandfulfillmentMaslow’sHierarchyofHumanNeeds生理需求基本需求-如空氣，水，食物，住房，睡眠安全需求保護(hù)、安全，規(guī)律、生活安定、可依賴等等尊重需求成就，地位，責(zé)任，名譽(yù)感情需求家庭，愛(ài)情，工作等交流

自我價(jià)值的實(shí)現(xiàn)自我的成長(zhǎng)和滿足馬斯洛需求層次理論ValuePropositions價(jià)值主張Improvedperformance

更好的績(jī)效Desirablebrand/improvedstatus/beingmoreattractive令人滿意的的品牌/狀態(tài)的改善/變得更有吸引力Costreduction

降低成本Riskreduction

降低風(fēng)險(xiǎn)Moreattractiveprice

更有吸引力的價(jià)錢(qián)Improvedconvenience/usability

更加方便/實(shí)用Accessibility方便使用Design

設(shè)計(jì)Newness

嶄新程度Customization

用戶化Pleasurableexperiences

令人愉快的體驗(yàn)‘Peoplegenerallyactforoneoftworeasons;toremovepainortogainpleasure...’‘人們一般會(huì)因?yàn)閮蓚€(gè)原因而行動(dòng)，一個(gè)是去除痛苦，一個(gè)是獲得快樂(lè)…’11Sourcesofopportunity….11種機(jī)會(huì)Meetpoorlyaddressedneeds,‘removethepain’發(fā)現(xiàn)人們未被滿足的需求，“讓他們活的更加自在”Improveanexistingproductorservice完善一個(gè)已經(jīng)存在的產(chǎn)品和服務(wù)Makeitbetter,cheaper,faster….

讓它更好，更便宜，更快…11Sourcesofopportunity….11種機(jī)會(huì)Meetpoorlyaddressedneeds,‘removethepain’發(fā)現(xiàn)人們未被滿足的需求，“讓他們活的更加自在”Improveanexistingproductorservice完善一個(gè)已經(jīng)存在的產(chǎn)品和服務(wù)Matchanewtechnologytoanexistinguserneed將一個(gè)新技術(shù)和一個(gè)已經(jīng)存在的用戶需求聯(lián)系起來(lái)Some‘Hot’Technologies一些熱門(mén)的科技技術(shù)

RFtaggingandNFC射頻標(biāo)簽和近場(chǎng)通訊

PLEDs–OPVs聚合物發(fā)光二極管Nanotechnologies納米技術(shù)

GPSandGalileo(from2014)GPS和伽利略定位系統(tǒng)

OpticalStorage光存儲(chǔ)器

FuelCells燃料電池

Microgeneration微產(chǎn)能

Geneticprofiling遺傳識(shí)別

Graphene石墨烯11Sourcesofopportunity….11種機(jī)會(huì)Meetpoorlyaddressedneeds,‘removethepain’發(fā)現(xiàn)人們未被滿足的需求，“讓他們活的更加自在”Improveanexistingproductorservice完善一個(gè)已經(jīng)存在的產(chǎn)品和服務(wù)Matchanewtechnologytoanexistinguserneed將一個(gè)新技術(shù)和一個(gè)已經(jīng)存在的用戶需求聯(lián)系起來(lái)Fusion:combiningneworexistingtechnologiestomatchneeds

融合：將新的或已經(jīng)存在的技術(shù)和需求聯(lián)系起來(lái)

TechnologyFusionPDA,Phone,Camera,MP3,GPS=NokiaLumiaGPS+INS=X-NavBlueTooth+CO2monitor=babysafeVideoGame+INS=NintendoWiiPDA+RFtag=MuseumguideInternalcombustion+electricmotors=Prius‘Thecombinationandtransformationofcoretechnologies’11Sourcesofopportunity….11種機(jī)會(huì)Meetpoorlyaddressedneeds,‘removethepain’發(fā)現(xiàn)人們未被滿足的需求，“讓他們活的更加自在”Improveanexistingproductorservice完善一個(gè)已經(jīng)存在的產(chǎn)品和服務(wù)Matchanewtechnologytoanexistinguserneed將一個(gè)新技術(shù)和一個(gè)已經(jīng)存在的用戶需求聯(lián)系起來(lái)Fusion:combiningneworexistingtechnologiestomatchneeds

融合：將新的或已經(jīng)存在的技術(shù)和需求聯(lián)系起來(lái)Builddesire…建造欲望Buildingdesire…建造欲望￡2.00￡58.00￡13,000￡10.98￡51.00￡8320￡40,000Sorry,soldout!對(duì)不起，賣(mài)光了！11Sourcesofopportunity….11種機(jī)會(huì)Meetpoorlyaddressedneeds,‘removethepain’發(fā)現(xiàn)人們未被滿足的需求，“讓他們活的更加自在”Improveanexistingproductorservice完善一個(gè)已經(jīng)存在的產(chǎn)品和服務(wù)Matchanewtechnologytoanexistinguserneed將一個(gè)新技術(shù)和一個(gè)已經(jīng)存在的用戶需求聯(lián)系起來(lái)Fusion:combiningneworexistingtechnologiestomatchneeds

融合：將新的或已經(jīng)存在的技術(shù)和需求聯(lián)系起來(lái)Builddesire…建造欲望Developnewwaysofdoingbusiness(businessmodels)建立運(yùn)營(yíng)公司的新方法（商業(yè)模式）

Developanewbusinessmodel

建立新的商業(yè)模式Developcomplementaryproducts/services

發(fā)展互補(bǔ)的產(chǎn)品/服務(wù)Over500,000appssinceJuly2008自2008年7月已經(jīng)有超過(guò)50萬(wàn)個(gè)手機(jī)應(yīng)用程序。11sourcesofopportunity….11種機(jī)會(huì)Meetpoorlyaddressedneeds,‘removethepain’發(fā)現(xiàn)人們未被滿足的需求，“讓他們活的更加自在”Improveanexistingproductorservice完善一個(gè)已經(jīng)存在的產(chǎn)品和服務(wù)Matchanewtechnologytoanexistinguserneed將一個(gè)新技術(shù)和一個(gè)已經(jīng)存在的用戶需求聯(lián)系起來(lái)Fusion:combiningneworexistingtechnologiestomatchneeds

融合：將新的或已經(jīng)存在的技術(shù)和需求聯(lián)系起來(lái)Builddesire…建造欲望Developnewwaysofdoingbusiness(businessmodels)建立新的運(yùn)營(yíng)公司的方法（商業(yè)模式）Exploitnewinfrastructures–NFC,Galileo,4G,‘InternetofThings’

開(kāi)發(fā)新設(shè)施-nfc（近距離無(wú)線通訊技術(shù)），伽利略定位系統(tǒng)，4G,

”物聯(lián)網(wǎng)”Developcomplementaryproducts/services開(kāi)發(fā)互補(bǔ)的產(chǎn)品和服務(wù)Takeadvantageofnewlegislation利用好新的政策Developnewexperiences創(chuàng)造更多經(jīng)驗(yàn)Replicationofsuccessfulideasinotherlocationsandcontexts把成功點(diǎn)子復(fù)制到其他地點(diǎn)和環(huán)境中

Findinghiddenopportunities

Analyseandfollowtrends–PEST(EL)Constantlyprimeyourmindwithproblems-theyarepotentialopportunitiesAsk‘howmightwe?’questionsWatchpeople,thenlistentothem.Whereistheirpain,theirdesire?Trytoseetheworldthroughtheire