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TheChineseandEnglishTranslationofHotelPublicSignsfromthePerspectiveofSkoposTheoryAbstractAsacarrierofinterculturalcommunication,hotelpublicsignsplaysanimportantroleinthehotel,anditcannotonlyprovidetipsandguidelinesforguests,butalsobringeconomytothehotel.Atthesametime,thetranslationofhotelpublicsignsrepresentstheimageofChineselanguagetranslation,inotherwords,translationshouldconformtothetextstandardofEnglishhotelpublicsigns,andcanbeunderstoodandacceptedbyEnglishreaders.Therefore,intheprocessofChinese-Englishtranslationofhotelpublicsigns,weshouldconformtothebasicprinciplesoftranslation.However,therearemanydeficienciesinthetranslationofhotelsignsinourcountry,sofromtheteleologypointofview,thispapermakesfurtherresearchontheChinese-Englishtranslationofthehotelpublicsignslanguage.Firstofall,thesignificanceofthistopicisthatwecannotonlyunderstandtheteleologyandthehotelsignsoftherelevantresearchanddevelopment,second,wecanincreasetheinterestandunderstandingofteleologyandthefutureofChinese-Englishtranslationofhotelsigns,enhanceourimageintheworld,speedupthedevelopmentofhotels,acceleratethedevelopmentofChina'seconomy,andpromotetheexchangeofcountries.ImprovethedevelopmentofChineselanguagetranslationandcultureintheworld.Keywords:teleology;hotelpublicsigns;english-Chinesetranslation;cross-culturalcommunication 目錄TOC\o"1-5"\h\z\u1.Introduction 11.1ResearchBackground 11.1.1AbouttheSkoposTheory 11.1.2AbouttheHotelPublicSigns 11.2ResearchObjective 11.3ResearchSignificance 21.4ResearchMethod 31.5ThesisStructure 32.LiteratureReview 32.1PreviousStudiesonSkoposTheoryatHomeandAbroad 32.2RelevantConcept 62.2.1FunctionalSkoposTheroy 62.2.2TranslationSkoposTheory 62.3ThreeRulesoftheSkoposTheory 72.3.1TheSkoposRules 72.3.2TheCoherenceRules 72.3.3TheFidelityRules 72.4TheDevelopmentandInfluenceofSkoposTheory 82.4.1TheDevelopmentandInfluenceinEnglishTranslation 82.4.2TheDevelopmentandInfluenceinChineseTranslation 83.TheFrameofHotelPublicSigns 83.1TheDefinitionofHotelPublicSigns 93.2TheFeaturesofHotelPublicSigns 93.3TheclassificationofHotelSigns 103.3.1TheHotelGuidingSigns 103.3.2TheHotelWarningSigns 103.3.3TheHotelInformationalSigns 103.3.4TheHotelRegulatorySigns 103.4ThedevelopmentandInfluenceofHotelPublicSignsinChinese-EnglishTranslation 113.5summary 114.ErrorsExistingofHotelPublicSignsintheChinese-EnglishTranslation 114.1CulturalTranslationErrors 124.2PragmaticTranslationErrors 124.2.1PragmaticTranslationErrorsCausedbyDiction 124.2.2PragmaticTranslationErrorsCausedbyWord-for-wordTranslation 134.3LinguisticTranslationErrors 134.3.1SpellingErrors 134.3.2LexicalErrors 135.TheTranslationStrategiesofHotelpublicinChinese-EnglishTranslation 135.1LiteralTranslation 135.2Omission 145.2.1TheOmissionofHigh-soundingWords 145.2.2TheOmissionofFloweryLanguage 145.3Addition 145.4Reconstruction 146.Conclusion 166.1SummaryofFindings 166.2LimitationoftheStudy 166.3FurtheroftheStudy 16Reference 181.Introduction1.1ResearchBackground1.1.1AbouttheSkoposTheorySkopostheoryfocusesontranslationasanactivitywithanaimorpurpose,andontheintendedaddresseeoraudienceofthetranslation.Totranslatemeanstoproduceatargettextinatargetsettingforatargetpurposeandtargetaddresseesintargetcircumstances.Inskopostheory,thestatusofthesourcetextislowerthanitisinequivalence-basedtheoriesoftranslation.Thesourceisan"offerofinformation",whichthetranslatorturnsintoan"offerofinformation"forthetargetaudience.1.1.2AbouttheHotelPublicSigns"Publicsigns"meansthatthetextlanguagewhichisreadbypublicisthemostcommonpracticallanguageinpeople'slife,anditisakindofspecialstylewhichisopenandfacethepublictoachievesomecommunicativepurpose.Publicsignsarewidelyusedinourlife,almosteverywhere,suchasroadsigns,billboards,storesigns,publicitylanguage,travelprofilesandsoon.Thepublicsignslanguageisanimportantpartoftheinternationalmetropolis,thelinguisticenvironmentandthehumanisticenvironment.Duetotheimportanceofpublicsignsinthelifeofthepeopleandtourists,anyambiguity,misunderstandingandmisuseofthesignswillleadtoundesirableconsequences.Wrongtranslationwillaffecttheimageofacity,aregionandforeignexchange,butalsobringmanyinconveniencestoforeigntourists.1.2ResearchObjectiveHowtounderstandtheteleologyoftranslationcorrectly,tounderstandandunderstandtheproblemsanddeficienciesofthehotelpublicsignsinChinese-Englishtranslation.BetterpromotethetranslatorintheChineseandEnglishtranslationenhancement,enlargestothehotelpublicsignslanguagetranslationattention,speedsupthehoteldevelopment,enhancesourcountryChineseandEnglishtranslationdevelopment.1.3ResearchSignificanceSkopostheoryholdsthattranslationisapurposefulcross-culturalcommunicativebehavior.Thefirstlawtobefollowedinalltranslationisthatthepurposeofthelawofpurposedeterminesthewholeprocessoftranslation,andthepurposeofthetranslationistoachievethedesiredfunction.Inotherwords,theexpectedfunctionofthetargetlanguagedeterminestheprocessoftranslation,solongasitcanrealizetheexpectedfunctionofthetarget,translatorscanchoosethetranslationstrategiesandmethodssuchasdeletion,translationandadjustmentflexibly.Fermithattranslationshouldalsofollowthelawof"internalcoherence",thatis,"thetranslationmustconformtotheexpressionofthetranslatedlanguage,canmakethetargetreaderunderstand,andinthetargetlanguagecultureandtheuseofthetranslationofthecommunicativeenvironmentmeaningful."Asacarrierofinterculturalcommunication,hotelpublicsignsplaysanimportantroleinthehotel,anditcannotonlyprovidetipsandguidelinesforguests,butalsobringeconomytothehotel.Atthesametime,thetranslationofhotelpublicsignsrepresentstheimageofChineselanguagetranslation,inotherwords,translationshouldconformtothetextstandardofEnglishhotelpublicsigns,andcanbeunderstoodandacceptedbyEnglishreaders.Therefore,intheprocessofChinese-Englishtranslationofhotelpublicsigns,weshouldconformtothebasicprinciplesoftranslation.However,therearemanydeficienciesinthetranslationofhotelsignsinourcountry,sofromtheteleologypointofview,thispapermakesfurtherresearchontheChinese-Englishtranslationofthehotelpublicsignslanguage.Firstofall,thesignificanceofthistopicisthatwecannotonlyunderstandtheteleologyandthehotelsignsoftherelevantresearchanddevelopment,second,wecanincreasetheinterestandunderstandingofteleologyandthefutureofChinese-Englishtranslationofhotelsigns,enhanceourimageintheworld,speedupthedevelopmentofhotels,acceleratethedevelopmentofChina'seconomy,andpromotetheexchangeofcountries.ImprovethedevelopmentofChineselanguagetranslationandcultureintheworld,1.4ResearchMethodDocumentmethod:Accordingtotheresearchtopic,thepapercollectstheEnglish-ChinesetranslationTheoryofthehotelpublicsignsanditsrelevantdataandbasiccontent.ThroughalargenumberofreadingtheEnglishandChinaonthehotelpublicsignsofthetranslationoftheliteraturetoobtaininformation,soastocomprehensivelyandcorrectlyanalyzetheproblemstobestudied.Exampleanalysis:Throughconcreteexamplestostudytheissueoftheanalysisofthedescriptiveresearchmethod:isasimpleresearchmethod,itwillhaveexistingphenomena,lawsandtheoriesthroughtheirownunderstandingandverification,givethenarrativeandexplain.1.5ThesisStructureFirstofall,itclarifiesthebackgroundandteleologyoftheresearchobjectHotelpublicsigns,andthenanalyzestherelevantdefinitionandrelatedresearchdevelopmentofskopostheory.Secondly,thearticleexpoundstherelevantcontentofthehotelpublicsignslanguage.Thirdly,thispaperexpoundstheconcreteanalysisofthetranslationerrorsofhotelsignsinChineseandEnglishtranslationfromtheperspectiveofteleology.Finally,thepaperanalyzesthestrategicmeasuresofChinese-Englishtranslationofhotelsigns.2.LiteratureReview2.1PreviousStudiesonSkoposTheoryatHomeandAbroadFunctionalistTranslationSchoolisoneoftheinfluentialtranslationtheoryschoolsintheworldtoday.ThecoretheoryisthattranslationteleologyhasbeenintroducedintoChina,anddomestictranslationscholarshavepaidmuchattentiontoit.SincethetheoryofthisschoolwasintroducedintoChinainthe1987,therehavebeencountlessresearchesontheteleologyoftranslation,andtherelatedresearchmainlyinvolvesthedefinition,strategy,translationcriticism,translationteaching,literarytranslationandnonliterarytranslation.Inrecentyears,manyarticlescombinetheskopostheory.Exploreappropriatetranslationstrategiestofurtherimprovethequalityoftranslation.Chinesescholarshavepublishedhundredsofarticlesonvariousacademicjournalsandessays.In2001and2004,theShanghaiForeignLanguageTeachingpublishinghouseintroducedtheEnglishtranslationofSkoposintothebook:"PurposefulBehavior:AnalyticfunctionaltranslationTheory"andRice's"translationcriticism-potentialandconstraints."TheChineseprefaceisattached.Chinesescholarscombinetranslationteleologywithothertheories,andtherearemanyworksthatcomparetheSkopostheorywiththetraditionalChinesetranslationtheories,suchasZhouManganese's"teleologyandfaithfulness-elegance-comparisonbetweentwoChineseandWesterntranslationtheories",TaoYoulan's"translationteleology",theconstructionofe-ctranslationtextbooks,andtheYangPingFunctionalteleologyandChinese-Englishtranslationteaching,aswellasthelaterZhangMeifang's"functionalapproachoftranslationstudies"andotherrelatedarticles.ManyChinesescholars,suchasZhangnan,Chen,Zhongwei,Jiavenpo,Zili,ZhouHongminandsoon,haveintroducedandstudiedtheSkopostheoryoffunctionalisttranslation.Inforeigncountries,theteleologyoftranslationandthethe1970sriseinGermany,itsdevelopmenthasundergoneseveralstages:thefirststageisKatherineRice.Firstly,thefunctionalcategoryisintroducedintotranslationcriticism,whichisrelatedtolanguagefunction,discoursetypeandtranslationstrategy,anddevelopsthetranslationcriticismmodelbasedonthefunctionalrelationshipbetweenthetranslationandthetranslation.Putforwardtheembryonicformofthetheorythoughtofthefunctionschool.ThesecondstageistheSkopostheoryproposedbyHans-Fimir(Vermcer),translationstudiesarefreedfromthebondageoftheoriginaltext,whichholdsthattranslationisapurposefulandresult-orientedactbasedontheoriginaltext,andthatthelawtobefollowedbythetranslationisthelawofpurpose,thelawofcoherenceandtheprincipleoffidelity,Fimirthattheprincipleofpurposeisthehighestlawintranslation.ThethirdstageisJusta*Hotz-Mantaritodrawonthecommunicativeandbehavioraltheoryandputforwardthetheoryoftranslationbehavior.ThestagefourissummedupandperfectedbyChristina.Theresearchofteleologyathomeandabroadmakesitsskoposoftranslationlayafoundationinthefuturedevelopment.Asacarrierofinterculturalcommunication,thestudyofpublicsignsisindispensableintheresearchofforeignanddomestic.Athome,inthestudyofthepublicsignslanguageisnotsothorough,Chinesescholarsfrom1994to2004ofthe10-yearperiodonlypublished3relatedpapers,accordingtothestudyoftheearlyattentiontofocusonthelanguageofthetranslationstudyofwhatnature,inhiseditoroftheintersectionofsocialPragmatics,ScholarshavebeguntopayattentiontotheEnglishtranslationofpublicsignsandtheproblemsofpragmaticfailureintheperspectiveoflanguagelearning(whatnature,1998quotedfromZhao2006)NushumbinandLiuJiTheauthorspublishedanarticleentitled"PrinciplesandexamplesoftheEnglishtranslationofMarkedness"in1998inthesecondphaseof"ShanghaiScienceandTechnologytranslation",Inthefuture,thereareseveralarticlesonthetranslationstudyofpublicsigns,whicharefoundinsomeperiodicalsinChina.Butthiskindofresearchhasnotformedthesystematicresearchinthedomestic,alsodidnotarousethesufficientattention.UntilthefollowingyearsZhaoYuzhang(2006),Zhaoyan(2007),LiguangL,XuWeiandChenghui(2009)haveputforwardthetranslationstatusandtranslationerrorsofpublicsigns.Inforeigncountries,foreignscholarsthinkthatthetranslationofpublicsignsisChinese-English,GermanyoungscholarGuichetheChinesepublicinChinatomakeapictureofChineseEnglishtouploadtotheblog,butalsoasthethemeofthe"DailylifeofChinglish,"abook,latertheAmericanforeignteacherofZhejiangUniversity,AllansonChuckandZhouChongmingCooperation(2004)inChinglishpresentedthevariousChinglishstatementshehadheardduringhisfiveyearsinChina.Asapartofpublicsigns,thehotelpublicsignsisofgreatsignificanceathomeandabroad,andtherelevantresearchathomeandabroadhasmadegreatcontributiontothefuturedevelopmentofvarioustheoriesandthetranslationstudyafterpublicsigns,whichlaysthefoundationofresearch.2.2RelevantConcept2.2.1FunctionalSkoposTheroyEnteringthe21stcentury,China'stranslationmarketisbooming,andtranslationtheoryhasenteredaperiodofrapiddevelopment.Theprominentfeatureofthisstageisthecombinationoftranslationtheoryandtranslationpracticeresearch.Atthesametime,asthecoreoffunctionalisttranslationtheory,functionalteleologyoftenappearsinthemajorperiodicals,papers,websearches,literarytranslationandtranslationconferencesduringthatperiod.WiththecontinuousspreadoffunctionalisttranslationtheoryinChina,ithasbecomemoreandmorecloselyrelatedtoChinesetranslationpractice.Thepurposeofthetranslationprocessistoplayaleadingrole.Asaresult,manytranslatorstakeintoaccounttheoriginalpurposeofthesourcetextwhendoingtranslationwork.Inotherwords,theirtranslationtasksareguidedbyteleology.Forexample,whendoingsomeadvertisingtranslation,thetranslatorshouldfirstconsiderthepurposeoftranslation.Theywanttoknowwhattheadvertisingaudienceislike.Onlybyidentifyingtheaudiencecantheappropriatetranslationstrategiesbechosen.Thisapproachalsoappliestotrademarks,films,touristattractions,chemicalsubstancesandotheraspectsoftranslation.Inaword,thepurposeoftranslatingthesourcetextdeterminesthechoiceoftranslationstrategiesandmethods.2.2.2TranslationSkoposTheory"Skopos"isaGreekwordthatmeans"purpose"forthepurpose.Teleologyholdsthattheaimisthemainprincipletobefollowedintheprocessoftranslation.Comparedwithprevioustranslationtheories,teleologybegantoemphasizetheimportanceoftranslators,whichismostlyoverlookedinothertranslationtheories.Asordinarypeople,iftranslatorsthinkoftranslationasameansofearningaliving,theymustconsidertheadviceoftheiremployer,thestyleofthesourcetextandthereader.Butiftranslatorsareonlyinterestedintranslating,theywillvaluethefunoftranslation.Drivenbythispurpose,thetranslator'stranslationstrategywillbedifferentfromthoseofthecommercialtranslation.Inotherwords,thepurposedeterminesthemodeoftranslation.Undertheguidanceoftheprincipleofpurpose,thetranslator'spositionhasbeenimprovedandfurtherenrichedthetranslationstrategy.2.3ThreeRulesoftheSkoposTheory2.3.1TheSkoposRulesTeleologyholdsthatalltranslationactivitiesareguidedbytheprincipleof"purpose",thatis,translationshouldbeabletofunctioninthecontextandcultureofthetranslatedlanguage,inthemannerexpectedbytherecipientofthetranslator.Thepurposeoftranslationbehavioristodeterminethewholeprocessoftranslationbehavior,thatis,theresultdecisionmethod.2.3.2TheCoherenceRulesThetranslationmustconformtothestandardofinta-textualcoheence,thatis,thereadabilityandacceptabilityofthetranslatedtext,whichcanmaketherecipientunderstandandhavemeaninginthecommunicativecontextofthetranslationofthehumanlanguagecultureandtheuseofthetargetlanguage.Theprincipleoffidelity(Fidelityule)referstotheexistenceofinterlingualcoherence(inte-textualcoheence)betweentheoriginaltextandthetranslation.ThisisequivalenttowhatothertranslationtheoriesarecalledFaithfultotheoriginaltext,butthedegreeandformoffidelitytotheoriginaltextdependsonthepurposeofthetranslationandthetranslator'sunderstandingoftheoriginal.2.3.3TheFidelityRulesThiswasproposedbytheNord.Shefoundtwomajorflawsinteleology:firstly,becauseofthedifferencesofculturalpatterns,peoplefromdifferentculturalbackgroundshavedifferentviewsongoodtranslations,andifthecommunicativepurposeofthetranslationrequiredbytheobjectiveprincipleiscontrarytotheintentionoftheoriginalauthor,thenwewillabidebytheprincipleofpurposeandviolatetheprincipleoffidelity.Therefore,heproposedtheprincipleofloyaltytoaddressculturaldifferencesandtherelationshipbetweentheparticipantsintranslationactivities.Inhisview,thetranslatorhasamoralresponsibilitytotherecipientofthetranslationandmustexplaintothemwhattheyhavedoneandwhy.2.4TheDevelopmentandInfluenceofSkoposTheory2.4.1TheDevelopmentandInfluenceinEnglishTranslationFunctionalisttranslationtheorynotonlyinheritstheessenceoftraditionaltranslationtheory,butalsobreaksitslimit.Functionalisttranslationtheorynotonlybreaksthroughthetheoryoffunctionalequivalenceoftraditionalstructuralism,butalsobeginstostudytranslationfromanewangle.Structuralismconsiderstranslationtobeadynamicandsimpleencodinganddecodingbehavior.Accordingtothetheoryoffunctionalequivalence,therearedifferentdegreesofequivalencebetweendifferentlanguages.Thefunctionalisttheorythinksthattranslationisnotonlytheconversionoftwolanguages,butalsothetranslationfocusfromthesourcetexttothetranslatoritself.Functionalisttheoryhasalsobeguntopayspecialattentiontotheimportanceofapplyingtranslationstrategiestobroadenthescopeoftranslationresearchintoamorediverseworld.2.4.2TheDevelopmentandInfluenceinChineseTranslationThedevelopmentoftranslationinChinalagsbehindthewesternworld.GuiYuan,ascholarofChinainthe1987,firstintroducedfunctionalisttranslationtheoryinhisarticle"ThreetranslatorsoftheFederalRepublicofGermany"(Gui,1987).ThisistheearliestarticleonGermanfunctionalisttranslationtheory.ThisarticlemainlyintroducedtheGermanfunctionalisttranslationtheoryseveralrepresentativefigures.Althoughsucharticlesareveryfew,thisarticlegivesChinesetranslatorsagoodstartinunderstandingthelatesttranslationtheories.AfterGuiyuan,moreandmorescholarshaveintroducedfunctionalisttranslationtheorytoChina,sothestudyoffunctionalisttranslationtheoryhascometoapeak.3.TheFrameofHotelPublicSigns3.1TheDefinitionofHotelPublicSignsPublicsigns,alsoknownasslogans,signs,logos,etc.,arewidelyusedinhotels,supermarkets,shoppingmallsandotherplaces.Asanimportantpartofthehumanisticenvironmentandthelanguageenvironmentoftheinternationalcityandtouristdestination,itrepresentsthehumanisticqualityandexternalimageofthecity.Intermsofhotelsigns,itsrolecannotbeunderestimated,itisdirectlyrelatedtotheforeignguestsonthehotel,thewholecityandeventhewholecountryimpression.Accordingtothefunctionandfunctionsofpublicsigns,itcanbedividedintofourcategories:indicative,suggestive,restrictiveandmandatorypublicsigns.Accordingtothehotel'spublicsigns,foreignguestscanenjoytheservicestheyneedandknowthehotelregulationstheyarerequiredtocomplywith.Authentic,concise,appropriate,practicalpublicsignstranslationwillachieveawin-winoutcome:Foreignguestshaveasenseofintimacyathome,thehotelhasaservicetoprovidefullmarksofachievement.Inthisway,thetwosidescanavoidthetrouble,thehotel'sexternalimagewillalsoriseinastraightline.3.2TheFeaturesofHotelPublicSignsPublicsignsisakindofcommunicativelanguagewhichisopenlyconfrontedwiththepublicandachievesthepurposeofprompting,instructingandrestraining.Thehotelpublicsignslanguageisameanstoexpressinformationtoguestsandrealizecommunicationinthehotelcommonareas,roomsandotherplaces.Becauseoftheglobaleconomicintegration,Hangzhouhigh-starhotelpublicsignsarebilingual,thehotelpublicsignsintheprocessofChineseandEnglishtofollowthedualcharacteristicsoflanguageandculture,andstrivetobeconcise,consistentwiththecustomaryculturalhabits,sothatguestsintheshortestpossibletimetounderstandthemostdirectandaccurateinformation.Standard,eye-catchinghotelsignshelppromoteahotelandevenacity'shumanisticimage.3.3TheclassificationofHotelSigns3.3.1TheHotelGuidingSignsThehotel'sbathrooms,lobbies,floors,rooms,restaurants,undergroundgarages,conferencecenter,SPA,swimmingpool,bar,fitnesscenter,oxygenbar,desk,administrativebuildingandotherareashavetorelyonstaticidentificationtoguidetheinstructions,informationtransmissionsothatthehotelintheoperationofbetterimprovement,totheguestsofthehotel'sregionalunderstandingmoreclearsenseofdirection.Hotelindoorstaticmarkingmainlybywall-mounted,hanging-type,site-typeconfigurationinstalledinthehotel'spublicareas.Thedesignmustconformtothehotel'soverallstyleandguidefunctionmustbeaccurateandhuman.Secondly,thehotelinteriorsignageisclosetothetarget,whichrequiresmorerefined,deeperandfiner.Sothatthehotel,whetherfromtheappreciation,theguidanceofthefunctionhasbeenatasteandculturalrealm.3.3.2TheHotelWarningSignsThewarningsignsusuallycontainasymbol.InEuropetheyarebasedontheUNECEViennaConventiononRoadSignsandSignals.IntheUnitedStatestheyarebasedontheMUTCDstandardandoftencontaintextonly.3.3.3TheHotelInformationalSignsPublicinformationsigns,itisakindofuniversal"internationallanguage",whichcanreflectthecivilizationdegreeandmanagementlevelofacitybymeansofgraphics,color,characters,letters,etc.ortheircombination,indicatingtheuseandorientationofpublicareasandpublicfacilities,indicatingandinstructingpeople'sbehavior.3.3.4TheHotelRegulatorySignsOnetypeofregulatorysignsaretrafficsignsintendedtoinstructroadusersonwhattheymustorshoulddo(ornotdo)underagivensetofcircumstances.Othertypesmaybesignslocatedonstreetsandinparkinglotshavingtodowithparking,signsinpublicparksandonbeachesoronorinarchitecturalfacilitiesprohibitingspecifictypesofactivities.Thetermregulatorysigndescribesarangeofsignsthatareusedtoindicateorreinforcetrafficlaws,regulationsorrequirementswhichapplyeitheratalltimesoratspecifiedtimesorplacesuponastreetorhighway,thedisregardofwhichmayconstituteaviolation,orsignsingeneralthatregulatepublicbehaviorinplacesopentothepublic.3.4ThedevelopmentandInfluenceofHotelPublicSignsinChinese-EnglishTranslationWiththedevelopmentofglobaleconomicintegration,Hangzhou,asthecapitalcityofZhejiangProvince,isbecomingmoreandmoreinternational,andthepaceofforeigncooperationandcommunicationisaccelerating.Atthesametime,alargenumberofforeign-relatedhotelsemerged,theEnglishpublicsignsisthemostbasicandmostdirectservice.The2016G20summitheldinHangzhou,Hangzhouasthehost,whethertoHangzhou'sinternationalfriendstoprovideagoodaccommodationservices,sothattheycanbetterunderstand,knowHangzhou,itbecomesmoreimportant.However,atpresent,mostforeign-relatedhotelslackofattentiontothetranslationofpublicsigns,resultinginthetranslationofpublicsignsanderrors.Theseerrorseasilyleadtocommunicationbarriers,oftentotheforeignpeopletotravelcausedinconvenience.Inviewofthis,itisnecessarytoconductamorein-depthdiscussionontheEnglishtranslationstrategiesofpublicsignsinHangzhouhotel.3.5summaryNowfunctionalisttranslationtheoryplaysanimportantroleintheresearchandpracticeoftranslation.Asthecoretheoryoffunctionalisttranslationtheory,teleologyhasbeenwidelyusedintranslationpracticeandresearchnowadays.4.ErrorsExistingofHotelPublicSignsintheChinese-EnglishTranslation4.1CulturalTranslationErrorsBecauseoftheculturaldifferencesintheWest,thinkingmode,languageexpressionandlivinghabitsandotherfactorsoftenleadtoculturaltranslationerrors,makingthetranslationbluntobscure,inconsistentwithlanguageexpressionhabits,leadingtotheconfusionofforeigners."HardChina"wastranslatedinto"Hardchina",thistranslationisobviouschinglish,accordingtotheChinesewayofthinkingdirectlytranslated,thecorrecttranslationshouldbe"HardPacketZhonghua";TraditionalChineseMedicinemassage"translatedinto""ChineselocalMassage",where"Chinesemedicine"cannotonlybetranslatedasChinese,"local"withthelocalsisnotaccurate,itiseasytobeunderstoodas"Chineselocalmassage",causingmisunderstanding,thecorrecttranslationshouldbe"PartialChineseMedi-cinemassage".Manyhotelshaveproblemswithmenutranslations,if"sneak"istranslatedinto"meatsection",the