《跨境電子商務(wù)英語》 課件 重大 Lesson 9 Electronic Payment Systems、Lesson 10 Multi-tier Supply Chains

Lesson9

2023/11/30跨境電子商務(wù)英語ElectronicPaymentSystemsSpeaking04Lead-in01Writing03Reading02Contents2023/11/30跨境電子商務(wù)英語Lead-inPart12023/11/30跨境電子商務(wù)英語2023/11/30跨境電子商務(wù)英語Discuss：Lookatthepicture,whatdoyouknowaboutthepaymentmethodsinit?ReadingPart22023/11/30跨境電子商務(wù)英語1.Whatistheclassificationofelectronicpaymentsystembasedon?2.WhataretheadvantagesofOnlineCreditCardPaymentSystem?3.Whoiselectronicchequesystemsuitablefor?4.Whatarethedisadvantagesofe-cashpaymentsystem?5.Whatistheclassificationofsmartcards?ReadingComprehensionReadthetextandanswerthefollowingquestions.2023/11/30跨境電子商務(wù)英語Whatistheclassificationofelectronicpaymentsystembasedon?

OnlineCreditCardPaymentSystemElectronicChequeSystemElectronicCashSystemandSmartCardbasedElectronicPaymentSystemReadthetextandanswerthefollowingquestions.2023/11/30跨境電子商務(wù)英語ReadingComprehension2.WhataretheadvantagesofOnlineCreditCardPaymentSystem?privacy（私密性）integrity（守信）,compatibility（兼容性）；goodtransactionefficiency,acceptability,convenience,mobility;lowfinancialriskandanonymityReadthetextandanswerthefollowingquestions.2023/11/30跨境電子商務(wù)英語ReadingComprehension3.Whoiselectronicchequesystemsuitablefor?UsefulforthegovernmentandB2Boperationsbecausethelattertransactionsdonotrequireanonymity,andtheamountoftransactionsisgenerallylargeenoughtocoverfixedprocessingcostReadthetextandanswerthefollowingquestions.2023/11/30跨境電子商務(wù)英語ReadingComprehension4.

Whatarethedisadvantagesofe-cashpaymentsystem?2023/11/30跨境電子商務(wù)英語ReadingComprehensionReadthetextandanswerthefollowingquestions.Negative:poormobilitypoortransactionefficiencyhighfinancialriskPostiveinfluence?5.Whatistheclassificationofsmartcards?

memorycards

sharedkeycards

signaturecarryingcardReadthetextandanswerthefollowingquestions.2023/11/30跨境電子商務(wù)英語ReadingComprehension(1)anonymity：thestateofbeinganonymous(匿名；匿名者；無名之輩)(2)address:ifyouaddressaproblem,youstarttryingtosolveitformal(著手)解決，處理〔問題〕(3)repudiation:rejectingordisowningordisclaimingasinvalid(否認，拒絕；拋棄，斷絕關(guān)系)(4)encrypt:Ifadocumentorpieceofinformationisencrypted,itiswritteninaspecialcode,sothatonlycertainpeoplecanreadit.把...譯成密碼;加密Words2023/11/30跨境電子商務(wù)英語Words&Expressions(5)clearinghouse:n.[金融]票據(jù)交換所(6)susceptible:Ifyouaresusceptibletosomethingorsomeone,youareverylikelytobeinfluencedbythem.易受…影響的e.g.：Youngpeoplearethemostsusceptibletoadvertisements.年輕人最容易受廣告影響。(7)personalidentificationnumber【計算機】個人識別號；用戶識別代碼Words&ExpressionsWords2023/11/30跨境電子商務(wù)英語2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions1.Itseekstoextendthefunctionalityofexistingcreditcardsforuseasonlineshoppingpaymenttools.Translation:它試圖將現(xiàn)有信用卡的功能擴展為在線購物付款工具。2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions2.Onlinecreditcardpaymentseekstoaddressseverallimitationsofonlinecreditcardpaymentsformerchantincludinglackofauthentication,repudiationofchargesandcreditcardfrauds.Analysis:Onlinecreditcardpaymentseekstoaddressseverallimitationsofonlinecreditcardpaymentsformerchantincluding.......Translation:信用卡在線支付試圖為商戶解決信用卡在線支付的幾個問題，包括缺乏認證、拒付費用和信用卡欺詐。2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions3.Anaccountholderwillissueanelectronicdocumentthatcontainsthenameofthefinancialinstitution,thepayer'saccountnumber,thenameofpayeeandamountofcheque.Translation:賬戶持有人將出具一份電子文件，其中包含金融機構(gòu)的名稱、付款人的帳號、收款人的名稱和支票金額。2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions4.E-cashisanelectronicordigitalformofvaluestorageandvalueexchangethathavelimitedconvertibilityintootherformsofvalueandrequireintermediariestoconvert.Analysis:

E-cashisanelectronicordigitalformofvaluestorageandvalueexchangethathavelimitedconvertibilityintootherformsofvalueandrequireintermediariestoconvert.Translation:電子現(xiàn)金是一種電子或數(shù)字形式的價值儲存和價值交換，它不能自由兌換成其他形式的價值，需要中介機構(gòu)進行轉(zhuǎn)換。2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions5.Anaccountholderwillissueanelectronicdocumentthatcontainsthenameofthefinancialinstitution,thepayer'saccountnumber,thenameofpayeeandamountofcheque.Translation:賬戶持有人將出具一份電子文件，其中包含金融機構(gòu)的名稱、付款人的帳號、收款人的名稱和支票金額。2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions3.Anaccountholderwillissueanelectronicdocumentthatcontainsthenameofthefinancialinstitution,thepayer'saccountnumber,thenameofpayeeandamountofcheque.solely:notinvolvinganythingoranyoneelse唯一地，僅僅，獨一無二地e.g:Ishallholdyousolelyresponsibleforanythingthatgoeswrong.出現(xiàn)任何差錯的話，我唯你是問。Translation:因為人們對丟失或被盜負有全部責任。2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions6.Theyareessentiallycreditcardsizedplasticcardswiththememorychipsandinsomecases,withmicroprocessorsembeddedinthemsoastoserveasstoragedevicesformuchgreaterinformationthancreditcardswithinbuilttransactionprocessingcapability.Translation:它們本質(zhì)上是信用卡大小的塑料卡，帶有存儲芯片，在某些情況下，還嵌入了微處理器，以便作為存儲設(shè)備，存儲的信息比有內(nèi)置交易處理能力的信用卡要多得多。2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions7.However,withtherecentemergenceofe-commerce,thesedevicesareincreasinglybeingviewedasaparticularlyappropriatemethodtoexecuteonlinepaymentsystemwithconsiderablygreaterlevelofsecuritythancreditcards.Analysis:thesedevicesareincreasinglybeingviewedasaparticularlyappropriatemethodtoexecuteonlinepaymentsystemwithconsiderablygreaterlevelofsecuritythancreditcards.Translation:然而，隨著最近電子商務(wù)的出現(xiàn)，這些設(shè)備越來越被視為一種特別合適的方法來執(zhí)行在線支付系統(tǒng)，其安全性比信用卡要高得多。2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions8.KalakotaandWhinston(1996),classifiedsmartcardsbasedelectronicpaymentsystemasrelationshipbasedsmartcardsandelectronicpurses.Translation:Kalakota和Whinston(1996)將智能卡電子支付系統(tǒng)分類為關(guān)系智能卡和電子錢包。2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions9.signaturecarryingcard:thiscardcontainsasetofprogeneratedrandomnumbers.Translation:簽名攜帶卡:此卡包含一組預(yù)生成的隨機數(shù)字。WritingPart32023/11/30跨境電子商務(wù)英語Essentialknowledge2023/11/30跨境電子商務(wù)英語DearMr.Jackson,Re:ConfirmingtheorderWeappreciateyourorderforMay15of5000efficientlamps.WeconfirmsupplyofefficientlampsasperthetermsstatedinyourorderNO.3602.ThisisthesalesconfirmationofyourorderNO.3602.Wehopewewillhavethepleasureofreceivingnewordersfromyou.

Yourssincerely,

Z&Mcorporation

Salesmanager

QiangWang稱呼Salutation事由Subject正文Body結(jié)尾敬語ComplimentaryClose簽名SignatureEssentialknowledge2023/11/30跨境電子商務(wù)英語DearMr.Jackson,Re:InformingtheshipmentThisisanotificationofshipment.WehaveshippedyourorderNo.3602asofMay15,2020,andfaxedyoutherelevantshippingdocuments.Pleasecheck.YoushouldreceivethegoodsbyJuly10,2020,iftherearenospecialcases.Pleaseletusknowwhenyoureceivethegoods.Thankyouforyourcooperation.

Yourssincerely,

Z&Mcorporation

Salesmanager

QiangWang稱呼Salutation事由Subject正文Body結(jié)尾敬語ComplimentaryClose簽名Signature

致公司某人：Mrs.JuttaBrownEaglePressInc.66MartinsLaneLondonEC3V7BH3.InsideAddress2023/11/30跨境電子商務(wù)英語LayoutofBusinessLetterForaddressingonepersonDearSir,DearMadam,ForaddressingtwoormorepersonsDearSirs,DearMadams,Gentlemen:(alwaysshouldbeinpluralform)4.Salutation2023/11/30跨境電子商務(wù)英語LayoutofBusinessLetterAlessformalgreetingDearMr.DearMs.注意：若不能確定閱信者是男是女，用DearMadamorSir;稱呼后面的標點，一般使用逗號或分號，美加來信中Gentlemen后用冒號：4.Salutation2023/11/30跨境電子商務(wù)英語LayoutofBusinessLetterExercises:2023/11/30跨境電子商務(wù)英語Training:按下列要求撰寫兩封信函：

（1）中國東莞某商人向韓國某公司的訂單進行確認；

（2）香港某商行向日本某公司發(fā)出裝船通知。SpeakingPart42023/11/30跨境電子商務(wù)英語WarmingupDearSirs,HavingobtainedyournameandaddressfromMotorolaCompany,wearewritingtoyouinthehopeofestablishingbusinessrelationswithyou.Wehavebeenanimporterofcomputersformanyyears.Atpresent,weareinterestedinvariouskindsofChinesecomputersandshouldappreciateyourcataloguesandquotations.Ifyourpricesareinline,wetrustourbusinesscanbematerialized.Wearelookingforwardtoreceivingyourearlyreply.Yoursfaithfully,2023/11/30跨境電子商務(wù)英語Ifyouarethesalespersonofacomputercompany,andonedayyoureceivethefollowingletter.Howwouldyouhandleit?Workinpairsanddiscusswithyourpartners.Readingin2023/11/30跨境電子商務(wù)英語A.Rearrangethefollowingsentencestoturnitintoalogicalconversation.Weareinthemarketformachines.Whatcanyouofferinthisline?SoamI.Gladtoseeyouinyourcompany.Letmeshowyousomeofourmachines.Here’sourlatestcatalogue.Whattypesofmachinesdoyouhaveonmindexactly?Well,mainlylathe.Wearealsointerestedinthesharpeners,grinders,andmillingmachines.12345614Module8.1EstablishingBusinessRelationsA.Rearrangethefollowingsentencestoturnitintoalogicalconversation.Ah,thesearethemachineswe’reinterestedin.Maywehavealookatthem?Certainly,buttheyareintheshowroom.Notveryfar.It’sonly10minutes’carridefromhere.Isitfarfromhere?Good.Let’sgo.7891011ReadinginSpeakingOutA:Mr.White,youhaveseentheexhibitsattheFair.Socanyoutellmewhatparticularitemsyouareinterestedin?B:Iamveryimpressedwithyoursilk,and100%cottonproducts.MayIhaveapricelistwithspecifications,Mr.Wang?A:Sure.Ah.Butifyouhavesomethingparticularinmindorifyouinquirespecifically,wecouldgiveyouanoffer,asusual,onFOBShanghaibasis.B:Canyourecommendsomearticlestome,Mr.Wang?2023/11/30跨境電子商務(wù)英語Readthemodeldialogues.Payattentiontothehighlightedsentencesandthenrole-playitwithyourpartner.EnquiriesandOffersSpeakingOutA:I’dliketorecommendyouArt.No.S171,Art.No.C1120andArt.No1052.Icansafelysaytheywillbewarmlywelcomedinyourcountry.B:Wewillplaceatrialorderfortheabove-mentionedthreeitems.5000piecesrespectively.Ifthequalityofyourgoodsisasgoodasthesamplesdisplayedandthepricesarethebest,weexpecttoplacefairlylargeorderswithyou.A:Tobefrankwithyou,recentlythedemandforourgoodsisunprecedentedlyhigh,andwe'vebeenneckdeepinorders.B:Canyouguaranteetimelyproductionandadequatesupply?A:We'lltryourbest,Mr.White.Youknow,wegiveprioritytoexportorders.B:Furthermore,inordertofacilitateselling,youmustmakedeliverynotlaterthanApril30.2023/11/30跨境電子商務(wù)英語SpeakingOutA:Allright.That’ssettled.B:Thankyou,Mr.Wang.TheformalorderwillbesenttoyouassoonasIgethome.A:Youarewelcome.2023/11/30跨境電子商務(wù)英語Role-playYourclientsfromAustraliaandhaveintentiontobulidtranscation.WorkingroupsanddiscusshowtohandleyourclientsenquiresatyourEmail.Giveapresentationinthefrontofclass2023/11/30跨境電子商務(wù)英語Lesson10

2023/11/30跨境電子商務(wù)英語Multi-tierSupplyChainsSpeaking04Lead-in01Writing03Reading02Contents2023/11/30跨境電子商務(wù)英語Lead-inPart12023/11/30跨境電子商務(wù)英語2023/11/30跨境電子商務(wù)英語Discuss：Inaglobaleconomy,HowtoassembleanIphonewithintheworld?ReadingPart22023/11/30跨境電子商務(wù)英語1.Whatarechannels?2.What’sthedifferencebetweenwholesalerandagent?3.Canyougiveanexampleofamulti-channeldistributionnetwork?4.Whatshouldacompanydotomanagechannels?5.Whydoeswineandadultbeverageindustryoperateinthelongestdistributionchannel?ReadingComprehensionReadthetextandanswerthefollowingquestions.2023/11/30跨境電子商務(wù)英語1.Whatarechannels?

Channelsaresetsofinterdependentorganizers(calledintermediariesordistributors)involvedinmakingtheproductavailableforconsumptiontoend-user.Readthetextandanswerthefollowingquestions.2023/11/30跨境電子商務(wù)英語ReadingComprehensionThink:Whatarethechannelsofinvisibleproducts?2.What’sthedifferencebetweenwholesalerandagent?

Ajobberisaspecialtypeofwholesaler,typicallyonewhooperatesonasmallscaleandsellsonlytoretailersorinstitutions.Wholesalerstypicallysellinlargequantities.Readthetextandanswerthefollowingquestions.2023/11/30跨境電子商務(wù)英語ReadingComprehension3.Canyougiveanexampleofamulti-channeldistributionnetwork?Readthetextandanswerthefollowingquestions.2023/11/30跨境電子商務(wù)英語ReadingComprehensionTeslaworldwidefactoryassembly4.

Whatshouldacompanydotomanagechannels?2023/11/30跨境電子商務(wù)英語ReadingComprehensionReadthetextandanswerthefollowingquestions.Anorganizationmayneedtotrainstaffofintermediariesandmotivatetheintermediarytosellthefirm'sproducts.Thefirmshouldmonitorthechannel'sperformanceovertimeandmodifythechanneltoenhanceperformance.5.5.Whydoeswineandadultbeverageindustryoperateinthelongestdistributionchannel?

Readthetextandanswerthefollowingquestions.2023/11/30跨境電子商務(wù)英語ReadingComprehensionWineisnotallowedtoselltothecustomersdirectlybylaw.(1)Distribution：whengoodsaresuppliedtoshopsandcompaniesforthemtosell〔商品的〕分銷，經(jīng)銷e.g.adistributioncentre經(jīng)銷中心(2)Jobber：n.someonewhobuyslargequantitiesofgoodsandresellstomerchantsratherthantotheultimatecustomers批發(fā)商，中介人，經(jīng)紀人(3)inpractice：inpracticalapplications在實踐中e.g.Sohowmightweusethisinpractice?所以在實踐中我們怎么使用它呢？Words2023/11/30跨境電子商務(wù)英語Words&Expressions2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions1.Distributionofproductstakesplacebymeansofchannelstobecomeavailableonmarkets,instoresorinwebshops.Translation:產(chǎn)品的分銷通過各種渠道來實現(xiàn)，使得我們能在市場、商店、網(wǎng)店中獲得產(chǎn)品。2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions2.Channelsaresetsofinterdependentorganizers(calledintermediariesordistributors)involvedinmakingtheproductavailableforconsumptiontoend-user.Analysis:

Channelsaresetsofinterdependentorganizers(calledintermediariesordistributors)involvedinmakingtheproductavailableforconsumptiontoend-user.Translation:渠道是相互依賴的組織者(稱為中間商或分銷商)，參與將產(chǎn)品提供給最終用戶2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions3.Anintermediarywhoisauthorizedtoactforaprincipalinordertofacilitateexchange.Analysis:Anintermediarywhoisauthorizedtoactforaprincipalinordertofacilitateexchange.Translation:被授權(quán)為委托人行事以促進交易的中間人。2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions4.rackjobbersaresmallindependentwholesalerswhooperatefromatruck,supplyingconveniencestoreswithsnackfoodsanddrinksonaregularbasis.Analysis:

rackjobbersaresmallindependentwholesalerswhooperatefromatruck,supplyingconveniencestoreswithsnackfoodsanddrinksonaregularbasis.Translation:例如，貨架批發(fā)商是小型的獨立批發(fā)商，他們在卡車上經(jīng)營，定期為便利店提供零食和飲料。2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions5.adirectsales-forcemaycallonlargercustomersmaybecomplementedwithagentstocoversmallercustomersandprospects.complementv.補充，補足Translation:直接銷售人員可能需要更大的客戶，但也可能需要代理來覆蓋更小的客戶和潛在客戶。2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions6.Caremustbeexercisedwhenconsideringnegativeactionsasthesemayfallfoulofregulationsandcancontributetoapublicbacklashandapublicrelationsdisaster.fallfoulofv.與……沖突；與……相撞backlashn.(對社會變動等的)強烈抵制，集體反對Translation:在考慮消極行為時必須慎重，因為這些行為可能違反規(guī)定，并可能造成公眾反彈和公共關(guān)系災(zāi)難。2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions7.Itoperatesinwhatisknownasthethree-tiersystem,meaningthewineryisrequiredbylawtofirstsellitsproducttoawholesaler,whothensellstoaretailer.Translation:它的運作方式被稱為三級制，這意味著法律要求酒廠首先將其產(chǎn)品銷售給批發(fā)商，然后再由批發(fā)商銷售給零售商。WritingPart32023/11/30跨境電子商務(wù)英語Exercises:2023/11/30跨境電子商務(wù)英語DearMr.Jackson,Re:PromptingthepaymentThisisaboutyouraccountNo.3602.Wehavegivenyourafewreminders,butyoustillhavenotpaidoffthebill.Wearewonderingwhetherthereisanyspecialreasonforthepayment.Anyway,youareexpectedtomakepaymentswithinthetimestatedinthecontract.Wewouldgreatlyappreciateyourearnestattentiontothepayment.Yourstruly,Z&McorporationSalesmanagerQiangWangExercises:2023/11/30跨境電子商務(wù)英語DearMr.Wang,PostponingthepaymentIamverysorryfortheoverduebalanceonouraccount.IknowthatpaymentforourorderisduethisTuesday.Butsomethingiswrongwithourfinance.Wewonderwhetheryoucangrantus3weeksextensionofpayment?Wepromisethatyoucanreceivetheoutstandingbalanceintime.Yourunderstandingwillbehighlyappreciated.Yourstruly,DHACorporationHartJacksonExercises:2023/11/30跨境電子商務(wù)英語Training:按下列要求撰寫兩封信函：（1）中國東莞某商人催促韓國某公司付款；（2）韓國某公司延遲付款的說明。SpeakingPart42023/11/30跨境電子商務(wù)英語Warmingup2023/11/30跨境電子商務(wù)英語Task1ShortconversationsCompletetheshortconversationsaccordingtotheChineseversionsgiventoyou.Thenpracticetheconversationswithyourpartner.1.A:Couldyoutalkaboutyourrequirementofprice?B:_We’dlikeyoutoquoteusyourbestCIFSanFranciscoprice（希望你們報成本加保險、運費到舊金山的最低到岸價。）2.A:CouldyougivemeyourcatalogueifIvisityoutomorrow?B:__________________________________________（當然可以，從目錄和樣品中你將看到各種不同的設(shè)計、顏色和大小的詳細介紹。）Certainly.Fromthecatalogueandsamplesyou’llgetdetailedinformationaboutdifferentdesigns,colorsandsizesWarmingup2023/11/30跨境電子商務(wù)英語Task1ShortconversationsCompletetheshortconversationsaccordingtotheChineseversionsgiventoyou.Thenpracticetheconversationswithyourpartner.1.A:Couldyoutalkaboutyourrequirementofprice?B:_We’dlike