2023名校版高考英語閱讀理解精讀訓(xùn)練含答案

2023名校版高考英語閱讀理解精

讀訓(xùn)練含答案

TheAIDAmodelisthefoundationofmodernmarketingand

advertisingpractice.Itoutlinesthefourbasicstepsusedto

persuadepotentialstomakeapurchase.Thefirstthreestepslie

increatingattention(A),decoratinginterest(I),andbuilding

desire(D)fortheproduct,beforethefourthstep一the"callto

action"(A)—tellsthemexactlyhowandwheretobuy.AIDA

canchannelthecustomer,sfeelingsthrougheachstagetoward

reachingasale.

Attractingthecustomer'sattentionisthefirstchallengeand

thismaybeachievedbyusinganattractingphraseorpicture.

Oncesomeone,sattentionhasbeenclutched,itmustbeturned

intorealinterest.Thisisbestdonebyprovidingabrief

descriptionoftheproductsbenefitstotheconsumerrather

thansimplylistingtheproduct'smainfeaturesor

problem-solvingclaims.

Now,itistimetotransformthatinterestintoadesirefora

productorservice.Thisiswhereconsumersneedtobelievetheir

livescouldbebetterbypossessingtheproduct.Itcouldbe

avitalsteptowardsturningapotentialintoarealcustomer.

^Call-to-action"iswherealloftheinitialhardworkpays

offandleadstotheactionfromapotentialcustomer.For

example,theymightpickupthephonetodiscusstheideaofa

trialoftheservicesor,alternatively,theymayjustbuythat

productorservicethathasbeenpromotedtothemallalong.

AndAIDAisusedtogreateffectinthemovieindustry.Movie

studiosbegintheirmarketingcampaignsmonthsinadvance.

Thecampaignsdevelopbyofferingattractiveflashesofthe

moviewithoutgivingtoomuchaway.Desireisinspiredbythe

releaseofthefullpreviewwhichisfullydesignedtoshowthe

excitingmomentsofthemovie,fromspecialeffectsto

humorouslinesofdialogueontheopeningweekend.

Advertisementsinnewspapersandontelevisionfocusonthe

movie1srelease,invitingtheconsumertogoandbuyaticket.

8.WhatisthepurposeofpractisingAIDA?

A.Tocreatejobs.

B.Toincreasesales.

C.Toresearchmarkets.

D.Tointroduceproducts.

9.Whatdoestheunderlinedword"clutched"meanin

Paragraph2?

A.Seized.

B.Freed.

C.Cheated.

D.Affected.

10.InwhichstageoftheAIDAmodelmayacustomercalltotry

theservice?

A.Action.

B.Interest.

C.Desire.

D.Attention.

11.Whydoestheauthormentionthemovieindustryinthelast

paragraph?

A.TodesignanAIDAmodel.

B.TodisplayhowAIDAworks.

C.Toshowhowtomakeamovie.

D.Toadvertisethemovieindustry.

BAAB

ThomasMayfieldhadamajorproblemtosolveinhis

fifth-gradeclassroom.

"I'mnotgoodatadding.Idonztknowhowtoregroupor

borrow.Fmnotgoodatsubtracting（減法）.OrIdon,tknowmy

factsyet,andYmafifth-grader,"Mayfield,sstudentsused

totellhim.The42-year-oldmathsteacherfromFortWorth,

Texas,knewitwasimportanttotrysomethingnew,especially

becausemostofhisstudentswerealsostrugglingoutsideofthe

classroom."Singleparenthomes,parentsputinprison,low

financialstability-alotofmisfortunesthatweregoingon,"he

said.

Toreachstudentsinawaythatwasfamiliarandinviting,he

broughtrapmusictotheclassroom.Mayfieldplayedan

instrumentalbeattoarapsong.Hegothisstudentsexcited.

Thentheystartedtorapaboutdecimal（十進(jìn)位）pointplaces."Let'

sstartwiththetenths.Likeadimetoadollar,there7s1outof10.

Thenwemovetothehundredths,onepartoutofmany.Oneout

of100,wecallthatapenny..."rappedMayfieldandstudents.

PareeceMorehouse,oneofMayfield7sformerstudents,is

nowintenthgradeandlovesold-schoolrap.BeforeMr.

Mayfield*sclass,Morehousedidn,tlikemathsandstruggled

withit.Butpairingthedifficultsubjectwithmusicwas

game-changingforher.

"1canrecallmyselfathomedoinghomeworkandjust

singingthesonginmyhead,helpingmeunderstand,”

Morehousesaid."Itwasreallyagreatwaytohelpmemakeit

throughmaths."

“Studentswillproduceworkifyoureachthemwherethey

areandtakenotesonwhatthey*reinterestedin,whetherthat（

smusic,artorsports.Ifsimportanttousethingsthatresonate

（共鳴）withthem,"saidMayfield.

4.WhatledThomasMayfieldtotrysomethingnewinhis

teaching?

A.Hisout-of-dateteachingroutines.

B.Urgentrequestsofstudents1parents.

C.Disadvantagedconditionsofstudents.

D.Students*devotiontostudyafterschool.

5.HowdidThomasMayfieldteachthekids?

A.Byexplainingthemathsprinciples.

B.Byaskingthemtodomoreexercises.

C.Byinstructingthekidstowritemusic.

D.Bycombiningmusicalnoteswithmaths.

6.WhatdoesThomasMayfieldhighlightinclass?

A.Educatorsmustinspirethekids1interestfirst.

B.Rulesshouldbesetforlearnersinadvance.

C.Eachstudentshouldbetreatedequally.

D