經(jīng)管學(xué)術(shù)英語智慧樹知到課后章節(jié)答案2023年下山東管理學(xué)院

經(jīng)管學(xué)術(shù)英語智慧樹知到課后章節(jié)答案2023年下山東管理學(xué)院山東管理學(xué)院

第一章測(cè)試

Whatismarketing?（）

答案:

marketingisdiscoveringandgivingconsumerswhattheywantandneed.;Marketingisnotonlysellingandadvertising.;Marketofferingsarenotlimitedtophysicalproducts.;Marketingbroadlyincludesservices、events、experiences、placesandsoon

Marketingisdiscoveringandgivingconsumerswhattheywantandneed,anddoingthisataprofit.（）

答案:

對(duì)

Whatdoestheprocessofmarketingresearchinclude?（）

答案:

problemdefinition;analyzingdata;thefindingsandtheimplications;searchingforandcollectinginformation

Companiesshoulddomarketingresearchbeforedesigningflexiblemarketingstrategies.（）

答案:

對(duì)

Whatisdistributionresearch?（）

答案:

Researchofimportandexportregulationsandpractices.

Brandawarenessresearchareoftenconductedbycompaniestoassesstheirpositionsinthemarket.（）

答案:

對(duì)

Primarydataarepreviouslycollecteddataforanotherpurpose.（）

答案:

錯(cuò)

Primarydataiscollectedspecificallyfortheresearchproblemunderstudy.（）

答案:

對(duì)

Whatareincludedasthedifferenttypesofqualitativeresearchmethods?（）

答案:

casestudyresearch;in-depthinterview;focusgroupsdiscussion

SWOTanalysisisaprocesswherethemanagementteamidentifiestheinternalandexternalfactorsthatwillaffectthecompany'sfutureperformance.（）

答案:

對(duì)

第二章測(cè)試

Wherethereistheinternationalbusiness,thereisinterculturalcommunication.（）

答案:

對(duì)

Whatexpressionsconcerningcultureoniontheoryiscorrect?（）

答案:

TheOuterlayersofthecultureonionconsistsofsymbolssuchasthewaypeoplearedressed,thelanguagetheyspeak.;Thethirdskinisrituals.Festivals,religiouspracticesbelongtothiscategory.;Thesecondskinisheroes.Thesepeoplecanberealorimagery.;Valuesaretheinnermost"skinoftheonion"andtheyincludeprinciples,goals,orstandardsect.

There’sneithersuperiornorinferiorcharacteristicsofculture.（）

答案:

對(duì)

Whatisnotthecharacteristicsoflargepowerdistancecultures?（）

答案:

Employeeshavetherightsandfeelsfreetocomplain.

Collectivistsemphasizebuildingrelationshipswithothersandtaskaccomplishmentbecomesanindirectorsecondarygoal.（）

答案:

對(duì)

Whatarethefeaturesinhighmasculinitycultures?（）

答案:

Demonstratingyoursuccessareseenaspositivecharacteristics.;Malesdominateasignificantportionofthesociety

Glocalization,whichmeansglobalizationandlocalization,isveryimportantininternationalmarketing.（）

答案:

對(duì)

Businesscultureofhighuncertaintyavoidancesocietyhasthefollowingfeatures（）

答案:

Employeeswouldprefertokeeptheirpensionfundsinasafeandlowinterestaccount.;Employeesarenotlikelytotryanythingnew.

Countrieswithshort-termorientationprefertoinvestinlifelongpersonalnetworks.（）

答案:

錯(cuò)

Whataretheprinciplesthatweshouldkeepinmindnacademicwriting?（）

答案:

clarity;formality;modesty;efficiency

第三章測(cè)試

___________requiresthatthecompanycouldbethelowestcostproducer,yetnotofferthelowest-pricedproductsorservices.（）

答案:

Costleadership

Thestart-uphasmadeitselfaleadingsupplierofinformationtechnology___________.（）

答案:

infrastructure

Unlikepersuasivewriting,anargumentativeessayismoreconcernedwith________thanwithbehaviors.（）

答案:

beliefs

Intheintroductionofargumentation,whatcontentcanyoucover?（）

答案:

Createinterestonthepartofthereader;Identifytheissueclearly;Askaprovocativequestionorchallengingapopularbelief

Whatthingsshouldyoubeavoidedinwritingaconclusion?（）。

答案:

Justrephrasingthemainidea;Describingspecificdataorevidence;Askingaquestionthatleavesthereaderuncertain

Whatshouldbecoveredinanargumentparagraph?（）

答案:

Closingsentence;Topicsentence;Evidenceandreasoning

Culturalandinstitutionalinfluencesinformandconstrainthestrategicdevelopmentoforganisations.（）

答案:

對(duì)

Productdifferentiationreferstotheeffortoforganizationstoofferauniquevaluepropositiontoconsumers.（）

答案:

對(duì)

CostLeadershipisastrategythatorganizationsimplementbyprovidingtheirproductsandservicesashighasconsumersarewillingtopay.（）

答案:

錯(cuò)

Integrity,collaboration,proactivityandcreativityarethevaluesofTencent.（）

答案:

對(duì)

第四章測(cè)試

Remember，nothinghurtsconcentration______readingtooslowly.（）

答案:

morethan

Neverbefore_______sorapidlydevelopingasitistoday.（）

答案:

hasourcountrybeen

Thehousewasquietinthenight，_______theoccasionalcoughingfrommythroat.（）

答案:

exceptfor

He’llget_____hisdisappointmentandbecheerfulagainbytomorrowmorning.（）

答案:

over

You'dbetterleavethings________ifyoudon’tknowhowtodealwiththem.（）

答案:

alone

Youngpeoplearekeener___highpayandpromotionbutlessconcernedwithsecurityandjobsatisfactionthanolderpeople.（）

答案:

on

Ifapolicydoesnot________withasociety'svalues,thelikelihoodofsuccessdiminishes.（）

答案:

coincide

Hedidnot_____easily,butwaswillingtoacceptanyconstructiveadviceforaworthycause（）

答案:

communicate

Ifmorethanoneitemisordered,theywillbe_______inseparatepackages.（）

答案:

Dispatched

Thesebooksareworthnextto________tothemiftheydonotwanttoread.（）

答案:

nothing

第五章測(cè)試

ComponentsofabusinessmodelmayNOTinclude（）.

答案:

Customereatinghabits

Whichonesaretypesofinnovation?（）

答案:

Serviceinnovation;BusinessModelInnovation;Processimprovement;Productdevelopment

Afirm’scustomervaluepropositiondependson（）.

答案:

relationshipswithcustomers;itsproducts/servicesandtheirattributes;itsreputation/image

Innovationisnotoneofthemostimportantdrivingfactorsforthelong-termsuccessofcompanies.（）

答案:

錯(cuò)

Thefirstthreepartsoftheinnovationprocessmakeupthefuzzyfrontendoftheinnovationprocess.（）

答案:

對(duì)

Abusinessmodelisaframeworkorrecipeformakingmoney—forcreatingandcapturingvalue.（）

答案:

對(duì)

Marketsegmentisthestructurethroughwhichafirmmonetizesthevaluepropositionthatitofferscustomers.（）

答案:

錯(cuò)

Thehigherthewillingnessofcustomerstopay,thebetterafirm’schancesofobtaininghighpricesforthebenefitsofferedtocustomers.（）

答案:

對(duì)

Skimmingandscanningaretwoverydifferentstrategiesforspeedreading.（）

答案:

對(duì)

Anabstractisashortsummaryofalongerwork(suchasathesis,dissertationorresearchpaper).（）

答案:

對(duì)

第六章測(cè)試

Whatarethefunctionsofhumanresourcemanagement?（）

答案:

Traininganddevelopment;Humanresourcesplanning;Compensationandbenefits;Performanceevaluation

Compensationandbenefitsaregoodmeansforanorganizationtorecruitandretainqualityemployees.Well-designedcompensationandbenefitscanhelpmotivateemployeestoexceleachdayatwork.（）

答案:

對(duì)

theorganization'sperformanceobjectivesaredeterminedbythecompany'sstrategy,developmentplanningandcorporateobjectives.（）

答案:

對(duì)

Internationalhumanresourcemanagementisbasedonhumanresourcemanagementwiththeadditionofcross-culturalandinternationalfactors.（）

答案:

對(duì)

Paraphrasingisaboutsubstitutingwordsforotherwordsandchangingthewordorderoftheoriginalsentence.（）

答案:

錯(cuò)

Grammaticallyspeaking,whenwewanttomentionwhatsomebodyelsehassaid,wecanchoosedirectspeechorindirectspeech.（）

答案:

對(duì)

Indirectspeech,alsoreferredtoasreportedspeech.（）

答案:

對(duì)

Youcouldmakeyourparaphrasesrelevant,accurateandintegratedbyusingFRANCIS.（）

答案:

對(duì)

Paraphrasesshouldbeusedtofurthertheargumentsthatarebeingdevelopedintheessay.（）

答案:

對(duì)

Ausefulparaphrasingtechniqueisthefollowingone,whichconsistsof：（）

答案:

Readtheoriginalpieceoftextrepeatedly,untilyoureallyunderstanditsmeaning.;Puttheoriginaltextaway.;Decidehowtheideasfromtheoriginaltextfitintoyouressay;Writedowninnoteform,andinyourownwords,whatthetextsays.

第七章測(cè)試

Thepost-’80sshoppersliked_______.（）

答案:

cost-effectiveproducts

NewRetailisa______thatbridgese-commerce,physicalretail,andlogisticsinordertoimprovetheefficiencyofsellingandbuying,aswellasimprovingcustomers’shoppingexperience.（）

答案:

transformativebusinessmodel

Unlikeotherautomakers,Tesladoesn’t________revenuesimplybymakingcars.（）

答案:

generate

WhatarethecharacteristicsofOrientalSelection’slivestreamers?（）

答案:

OwnExperiences;BilingualTeaching;StoriesaboutAgriculturalProduct

WhatdoesSuning’sbusinessscopecover?（）

答案:

Retail;Financialservices;Realestate

Whatarethetipsofusingvisualaids?（）

答案:

Explainvisualaids;Makevisualsclearandshowsimplemessages;Usecoloreffectively

Newretailisatransformativebusinessmodelthatenablesseamlessengagementbetweentheonlineandofflineworlds.（）

答案:

對(duì)

Whenyouaregivenaquestiontoanswerinyourpresentation,youdon’tneedtonarrowdownthetopic.（）

答案:

錯(cuò)

Extendedexamplemakesthepointfarmorevividly.（）

答案:

對(duì)

TheinfrastructureprojectisakeypartofChina’sBeltandRoadinitiative.（）

答案:

對(duì)

第八章測(cè)試

Negotiationisdefinedas“anagreementbetweentwoormoreparties,withallpartieshavingtherighttoveto”.（）

答案:

對(duì)

Businessnegotiationreferstothebehaviorandprocessofnegotiationbetweendifferentinterestgroupsonmutualrightsandobligationsinbusinesscommunicationforthepurposeofeconomicinterests.（）

答案:

對(duì)

Internationalbusinessnegotiationhasboththecharacteristicsofgeneralbusinessnegotiationandtheparticu