2023年Q3中國(guó)移動(dòng)互聯(lián)網(wǎng)流量季度報(bào)告-2023.11

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Inc.DESCRIPTION|究范?|究范?1.

|究對(duì)象?-o?移úà?網(wǎng)網(wǎng)}?數(shù)o說(shuō)n2.

|究范??-o?移úà?網(wǎng)APP用行~數(shù)據(jù)說(shuō)明1.

數(shù)據(jù)g源?-UserTracker

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2023Q3T點(diǎn)tV行業(yè)e情Segmentation03

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iResearchInc.7o?移úà?網(wǎng)D?行業(yè)TOP15D?行業(yè)o?[數(shù)流?O\{tT?ā?娛樂(lè)行業(yè)表ā?，P旅~?行ts的導(dǎo)航wā1P活ts的搜服á等{o活T?n~mUserTracker-2023年9月o國(guó)移ú互聯(lián)網(wǎng)TOP15D?行業(yè)月t立?_數(shù)12.8%9.0%6.6%9.636.0%4.1%1.1%0.0%7.951.5%6.740.4%6.40-0.5%12.38-0.6%9.38-0.9%8.77-1.6%7.13-5.3%8.32-3.6%6.5911.4210.616.376.226.00即÷通°短?頻網(wǎng)絡(luò)購(gòu)物導(dǎo)航wā在線?頻輸uyoT廠WW??聞í°廠Wpé器pé器在線音樂(lè)搜服á微[銀行2023.9ot立?_數(shù)??āā\比T?率?%āg源?UserTracker

[ā網(wǎng)}行~÷o數(shù)o??l÷?智yā端ā2?2023.11

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[ā網(wǎng)}行~÷o數(shù)o??l÷?智yā端ā2?2023.11

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[ā網(wǎng)}行~÷o數(shù)o??l÷?智yā端ā2?2023.11

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iResearchInc.18??_X-行業(yè)流APP?況瑞~?啡Q3?]?集?，???鐵掀?í費(fèi)狂潮，流?9oótmUserTracker-2023年9月o國(guó)移ú互聯(lián)網(wǎng)美食^X行業(yè)-瑞幸?啡APP}wí模瑞幸?啡2023Q3ú態(tài)?蹤y?數(shù)??比T?22.5%，?啡W品??屢破t_3200280024002000160012008003061.0Q3瑞~?啡??_y?2437?，{y?數(shù)??比T?22.5%，?jó第O季tp，瑞~?啡y?{數(shù)?13273?2?

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iResearchInc.19活服á-行業(yè)?é用w對(duì)日常活精tW需n的T?{te高，819o行業(yè)流?T?n~活服á行業(yè)流?jó2023?9oà?{nokT?，Q3o819o\比T幅均??10%2用w對(duì)?à日常活?q需n的?息更~s注，行業(yè)APP流?9o?高值9.7?2mUserTracker-2023年o國(guó)移ú互聯(lián)網(wǎng)活服ó行業(yè)}wí模15.3%12.6%10.4%5.8%4.5%9.064.9%8.993.9%8.860.2%8.91-0.7%8.629.659.709.148.93ot立?_數(shù)??āā\比T?率?%āg源?UserTracker

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iResearchInc.20活服á-行業(yè)熱yAPP?況tV?域APP流?\ā差_性ùW?勢(shì)qw活t合服áā?????3oT啟?播^，mt了<官y?播~1o_W家?播~?=的?播模式，APP在8ok式è?了?播t定uó，在??r?/_X1~?1~藥1ó旅行等qw活XtV業(yè)á線y÷ó?，Q3o活躍用w數(shù)\比T?率穩(wěn)定在12%以Pāy|服áAPP??y|Q3P線~è廣<?雨^=?y，àā了yw范?內(nèi)à?48_÷V鐘??水??，滿足了用w對(duì)y|服á精teW的需n，l_，è?的<|í營(yíng)?=以y|Wu用w的活o，ìú用w的活需n，APP流?à?kT?2mUserTracker-2023年7-9月o國(guó)移ú互聯(lián)網(wǎng)活服ó行業(yè)熱yAPP}wí模美???y|菜鳥?原菜鳥裹裹ā12.8%12.0%14.5%9.4%11.5%18.0%8.4%7.3%7.4%3.7%-10.7%0.1%0.0%-19.9%-21.7%4.5%39028.40.2%38264.138522.5-3.7%15828.77812.915560.414977.76751.06734.17o8o9o7o8o9o7o8o9o2022?-ot立?_數(shù)?Oāā2023?-ot立?_數(shù)?Oāā2022?-\比T?率?%ā2022?-ot立?_數(shù)?Oāā2023?-ot立?_數(shù)?Oāā2022?-\比T?率?%ā2023?-\比T?率?%ā2022?-ot立?_數(shù)?Oāā2023?-ot立?_數(shù)?Oāā2022?-\比T?率?%ā2023?-\比T?率?%ā2023?-\比T?率?%āg源?UserTracker

[ā網(wǎng)}行~÷o數(shù)o??l÷?智yā端ā2?2023.11

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iResearchInc.23旅~?行-行業(yè)?éb]性T?持?，Q3行業(yè)流??前O?均值7-9o，旅~?行行業(yè)流?高O?行，ot活躍用w數(shù)?對(duì)比??\期??\ākT?態(tài)勢(shì)2Q3Xo對(duì)比20201202112022O?\期均值，T?率V{~0.6%10.2%12.5%2mUserTracker-2023年7-9月o國(guó)移ú互聯(lián)網(wǎng)旅游出行行業(yè)}wí模\比+5.6%\比+4.2%\比+8.0%11.8411.2611.1810.9210.9510.9210.8610.4810.532020-2022

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[ā網(wǎng)}行~÷o數(shù)o??l÷?智yā端ā2?2023.11

iResearchInc.24旅~?行-tV行業(yè)e情_?~玩需n進(jìn)一m?，在線旅~1車y服á1ó?服á1航z|?流?9o\比漲Op以PmUserTracker-2023年9月o國(guó)移ú互聯(lián)網(wǎng)旅游出行細(xì)分行業(yè)}wí模ot立?_數(shù)??Oāā\比T?率?%ā50.6%44.3%33.7%34.0%29.7%19.8%14.4%6.6%962.8207.5168.7156.991.521.416.95.5導(dǎo)航wā用車服á在線旅~車y服á?行?息ó?服á航z|?wTg源?UserTracker

[ā網(wǎng)}行~÷o數(shù)o??l÷?智yā端ā2?2023.11

iResearchInc.25旅~?行-tV行業(yè)e情導(dǎo)航1用車1車y1旅~|活躍用w數(shù)波ú情況??W日響~×旅~?行TOP4tV行業(yè)Q3|活躍用w數(shù)隨暑W1o秋?慶_?W波ún~2wo，導(dǎo)航wā行業(yè)流??\比T?率在9o25日`|?rQ3峰值，Q3|活躍用wí模\比22?均àākT?ā用車服á1車y服á1在線旅~行業(yè)流?\在_?W_始`|[à3no內(nèi)峰值，wo用車服á行業(yè)流?持?高O?行，_?W快?拉Wā車y服á??慶?售在9o11~17日??快?T?期，隨^??波úìWā在線旅~行業(yè)活躍用w數(shù)在暑期結(jié)束^T?，O隨wo秋?慶?W日的臨à??b]~高?T?2mUserTracker-2023年7-9月o國(guó)移ú互聯(lián)網(wǎng)旅游出行?分細(xì)分行業(yè)周活躍}w?_數(shù)950080000750007000065000600005500013.1%9,094.98,565.59000850080007500700065006000550070198.44.0%7,311.4用車服á?Oāā車y服á?Oāā在線旅~?Oāā導(dǎo)航wā?Oāā\比T?率?%ā注??|活躍用w?_數(shù)????T^??得?ot立?_數(shù)，D?之??用wAPPà×用情況響?`在差距2g源?UserTracker

[ā網(wǎng)}行~÷o數(shù)o??l÷?智yā端ā2?2023.11

iResearchInc.26uyá-行業(yè)?é&行業(yè)流APP?況用w?需nvó式T?，行業(yè)u_?流APP流?均幅eW7-9o，uyá行業(yè)流?持?高?T?，\比T幅均值高?73.2%2疫情^的?n暑期檔，行業(yè)活躍用wí模7o?2397.3SO的高值，對(duì)比2020-2022O?\期均值T?913.0SO2行業(yè)TOP2APP淘yy1貓u流?Q3\比T?率均在五p以P2mUserTracker-2023年7-9月o國(guó)移ú互聯(lián)網(wǎng)mUserTracker-2023年7-9月o國(guó)移ú互聯(lián)網(wǎng)電影票ó流APP}wí模電影票ó行業(yè)}wí模\比+63.3%\比+70.3%\比+85.9%2397.32379.02500200015001000500\比+56.6%\比+98.7%\比+59.2%\比+161.4%\比+64.3%1101.32117.4\比+134.6%952.4965.0

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[ā網(wǎng)}行~÷o數(shù)o??l÷?智yā端ā2?2023.11

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[ā網(wǎng)}行~÷o數(shù)o??l÷?智yā端ā2?2023.11

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27演?yá-行業(yè)流APP?況線Q演?^火熱，~ú行業(yè)流APP活躍用wí模指數(shù)?T?2023?，演u會(huì)1音樂(lè)會(huì)等線Q演?^?期壓抑的í費(fèi)需n得以?，演?yá行業(yè)?gó]黃?期，行業(yè)內(nèi)兩熱yAPP流?均\指數(shù)?T??勢(shì)27-9o，麥1摩y輪yáAPP活躍用wí模雖p一定{t的波ú，Ou_P??持高O?行2以麥APP~?，{性118-24Y/25-30Y1一線/?一線城^用w\ān~的_好性ā30Y以Q×??_oAPP乃ó行業(yè)流?T?的?ú?2mUserTracker-2023年9月o國(guó)移ú互聯(lián)網(wǎng)演出票ó行業(yè)熱yAPP}wí模及畫像麥APP}w畫像TGI3000.046.6%53.4%22.5%20.1%13.7%10.6%87.3114.5125.1116.693.8w{2383.12500.02000.01500.01000.0500.00.018-24Y25-30Y31-35Y36-40Y41-45Y46-50Y51-60Y89.99.4%8.6%8.8%86.384.6792.285.9134.2105.897.315.1%23.4%17.5%20.0%14.3%8.5%一線城^?一線城^D線城^O線城^?線城^五線城^96.289.981.2麥?Oāā摩y輪yá?Oāāg源?UserTracker

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[ā網(wǎng)}行~÷o數(shù)o??l÷?智yā端ā2?2023.11

iResearchInc.30短?頻-行業(yè)?é用w用`慣養(yǎng)p，`對(duì)短?頻?賴{te高jó2023?Q3，短?頻行業(yè)用wt均W日用k數(shù)穩(wěn)定在14kt?，用w用`慣已養(yǎng)p，`用頻率高āDWk用÷?g看，??9o用wWk用÷???ó峰值，\比22?T?3.4%1對(duì)比21?\期T?6.7%，用w粘性進(jìn)一meW2mUserTracker-2021.10-2023.9o國(guó)移ú互聯(lián)網(wǎng)短?頻行業(yè)}w粘性t均Wk用÷??V鐘ā\比+3.4%10.710.6

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[ā網(wǎng)}行~÷o數(shù)o??l÷?智yā端ā2?2023.11

iResearchInc.31短?頻-行業(yè)流APP?況抖音短?頻頭?`勢(shì)~×，TOP3

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[ā網(wǎng)}行~÷o數(shù)o??l÷?智yā端ā2?2023.11

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[ā網(wǎng)}行~÷o數(shù)o??l÷?智yā端ā2?2023.11

iResearchInc.32社{社交-行業(yè)?é移ú端用w線P社交需nT?，社{社交行業(yè)流?ìW~×2023?7-9o，社{社交行業(yè)Wo活躍用wí模均[?ó\期峰值，對(duì)比22?\期，71819oWo流?T幅逼à兩O數(shù)2疫情^用w線P社交需n的T?，p?~ú了行業(yè)流?的幅ìW2mUserTracker-2023年7-9月o國(guó)移ú互聯(lián)網(wǎng)社區(qū)社交行業(yè)}wí模\比+10.0%\比+9.0%\比+9.3%8.438.378.307.917.957.747.617.607.497.317.227.167oot立?_數(shù)??āā8o9o2020?2021?2022?2023?g源?UserTracker

[ā網(wǎng)}行~÷o數(shù)o??l÷?智yā端ā2?2023.11

iResearchInc.33社{社交-行業(yè)流APP?況TOP3

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[ā網(wǎng)}行~÷o數(shù)o??l÷?智yā端ā2?2023.11

iResearchInc.

g源?UserTracker

[ā網(wǎng)}行~÷o數(shù)o??l÷?智yā端ā2?2023.11

iResearchInc.34社{社交-廠W社{y型APP用w畫像{性用w對(duì)OPPO社{_好~×ā??w性~_社{的?用w?_對(duì)比兩k廠W社{APP的用w畫像g看，OPPO社{用w?_o{性1??~18-24Y/41-45Y對(duì)APP的_好性更ā_社{用w則àOp~w性，`??在30Y以Q的s比à五p，w性118-30Y?_的TGI均?100，pn~_好2??w性o_社{APP的忠ày_2mUserTracker-2023年9月OPPO社區(qū)&_社區(qū)APP}w畫像對(duì)比OPPO社區(qū)_社區(qū)|性{|年齡|性{|年齡47.7%TGI=108.052.3%TGI=93.732.5%TGI=73.667.5%TGI=120.9TGITGI18-24Y17.1%15.2%15.1%12.2%11.5%10.9%11.0%18-24Y30.4%110.094.3195.5111.083.025-30Y31-35Y36-40Y41-45Y46-50Y51-60Y25-30Y31-35Y36-40Y41-45Y46-50Y51-60Y17.9%13.3%93.897.18.8%69.8100.696.57.7%7.3%6.4%67.864.391.353.0t?s比?%āt?s比?%āg源?UserTracker

[ā網(wǎng)}行~÷o數(shù)o??l÷?智yā端ā2?2023.11

iResearchInc.

g源?UserTracker

[ā網(wǎng)}行~÷o數(shù)o??l÷?智yā端ā2?2023.11

iResearchInc.

35拍d?W-行業(yè)?é行業(yè)流?Q2?r峰值^，在Q3_幅T???W日旅~?季等[T?}響，拍d?W行業(yè)流?Q2高O?行，7-9o\ā_幅T??勢(shì)2Dt均W日用÷?g看，Q3?比Q2Q?3.0%，O對(duì)比Q1均值T?3.9%2mUserTracker-2023年o國(guó)移ú互聯(lián)網(wǎng)拍攝美化行業(yè)}wí模及使}時(shí)?ot立?_數(shù)??āā行業(yè)滲?率?%ā23.5%23.1%3.2123.0%22.7%22.3%3.1122.3%3.1022.3%3.1122.0%3.0621.5%2.963.273.203.162023.17.42023.27.82023.38.22023.42023.52023.68.22023.78.22023.88.02023.98.28.48.5t均W日用÷??V鐘āg源?UserTracker

[ā網(wǎng)}行~÷o數(shù)o??l÷?智yā端ā2?2023.11

iResearchInc.36拍d?W-行業(yè)?éo線城^1oPí費(fèi)用w?_o行業(yè)APP的?流?g源V城^等?g看，拍d?W行業(yè)活躍用w集o在?一線óO線城^，s比?61.6%ā用wí費(fèi)y?以oP~，s比合??à_p2Dā端k品~g看，行業(yè)用wg[用的o蘋果k2mUserTracker-2023年9月o國(guó)移ú互聯(lián)網(wǎng)拍攝美化行業(yè)}w畫像城^等?í費(fèi)y?k品~蘋果_~38.4%一線城^?一線城^D線城^O線城^?線城^五線城^9.3%11.0%22.1%21.5%19.2%20.9%16.5%11.3%ot立?_數(shù)s比?%ā34.3%vivo11.2%10.3%OPPO_6.8%54.7%榮耀5.6%4.9%wTí費(fèi)y?高?%āí費(fèi)y?o?%āí費(fèi)y?P?%āO0.7%ot立?_數(shù)s比?%āg源?UserTracker

[ā網(wǎng)}行~÷o數(shù)o??l÷?智yā端ā2?2023.11

iResearchInc.37拍d?W-行業(yè)流APP?況?ā秀秀so行業(yè)用wí模導(dǎo)wO，?āAPP流?T幅g拍d?W行業(yè)TOP10APPo，?ā秀秀活躍用w?1.2?，遙遙?Y?行業(yè)內(nèi)wTAPP，??t1?āV列DOO2Dà9no]合T?率g看，TOP10APPo_nàākT?，wo?āT?率?6.7%，T幅???t品O列行業(yè)?O2mUserTracker-2023年9月o國(guó)移ú互聯(lián)網(wǎng)拍攝美化行業(yè)TOP

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[ā網(wǎng)}行~÷o數(shù)o??l÷?智yā端ā2?2023.11

iResearchInc.38~o服á-行業(yè)?é行業(yè)熱t(yī)持?，流?\比延?kT??勢(shì)~o服á行業(yè)2023Q3活躍用w數(shù)??T?，\比T?率均值?9.8%，OT?對(duì)比前兩n季tp緩2Dt均W日用÷?g看，2023?7-9o\比減]31.8V鐘，t比2022?疫情期?T?n~2mUserTracker-2022.7-2023.9o國(guó)移ú互聯(lián)網(wǎng)游o服ó行業(yè)}wí模及使}時(shí)?ot立?_數(shù)?SOāā\比T?率?%ā15.5%

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[ā網(wǎng)}行~÷o數(shù)o??l÷?智yā端ā2?2023.11

iResearchInc.39~o服á-tV行業(yè)e情_÷益智g?l?，?色扮演k~流?漲幅?兩p~o服á行業(yè)o，_÷益智活躍用wí模]?，2023?9o?2.7?ā18ntV行業(yè)o，6n行業(yè)流?\比T幅?5%，wo?色扮演~oAPP流?漲幅g，?17.4%，MOBA?[t在線zot?~oā1ú作~o1模擬養(yǎng)p1策略~o\比T?率V{?8.4%19.5%17.7%15.9%2mUserTracker-2023年9月o國(guó)移ú互聯(lián)網(wǎng)游o服ó細(xì)分行業(yè)}wí模17.4%8.7%

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[ā網(wǎng)}行~÷o數(shù)o??l÷?智yā端ā2?2023.11

iResearchInc.40~o服á-行業(yè)熱yAPP?況王?榮耀?}tg高，英雄??k~流?\比漲幅??p~o服á行業(yè)流?TOP5的APPo，MOBA~o-王?榮耀活躍用wí模?Y，?1.7?，流?\比22?T?3.4%，_÷益智~o-_心íí樂(lè)O列第D2英雄??k~???7oo旬?服_啟Z|o^，APP流?持?T?，23?9o\比T?率高?44.7%2mUserTracker-2023年9月o國(guó)移ú互聯(lián)網(wǎng)游o服ó行業(yè)熱yAPP}wí模及使}時(shí)?ot立?_數(shù)?SOāā\比T?率?%ā分MOBA3.4%17.4_÷益智\ü~oMOBA44.7%ó險(xiǎn)ās2.5%-1.7%9.4-5.2%10.34.92.6王?榮耀_心íí樂(lè)ü精英英雄??k~?61.276.683.3114.9146.6t均W日用÷??V鐘āg源?UserTracker

[ā網(wǎng)}行~÷o數(shù)o??l÷?智yā端ā2?2023.11

iResearchInc.41~o服á-行業(yè)熱yAPP用w畫像P線城^o??_??王?榮耀流?T?以王?榮耀~?，V÷wAPP用w畫像?知，w性?活躍用w\比T?率略高?{性，??在36-40Y之?的活躍用w數(shù)?\比T?率高?wT??段t?āD城^?{g看，一線城^活躍用w減]?~n~，APP在?1五線城^的流?則eW~×2mUserTracker-2023年9月o國(guó)移ú互聯(lián)網(wǎng)游o服ó行業(yè)王者榮耀APP}w畫像|性{|年齡|城市?{4.7%9.5%7.7%4.1%3.9%3.9%3.7%3.9%3.3%2.9%3.0%1.3%-13.6%一線城^?一線城^D線城^O線城^?線城^五線城^w{YYYYY\比T?率?%ā\比T?率?%ā\比T?率?%āg源?UserTracker

[ā網(wǎng)}行~÷o數(shù)o??l÷?智yā端ā2?2023.11

iResearchInc.4203

2023Q3o國(guó)移ú互聯(lián)網(wǎng)?值榜List432023Q3o?移úà?網(wǎng)用wT?y用wí模??的TOP10T?y2023Q3o國(guó)移ú互聯(lián)網(wǎng)}wí模過(guò)億?TOP10T?APP榜序÷APP]ā一?行業(yè)D?行業(yè)2023年9月t立?_數(shù)

à3n月]合T?率?Oóā11866.7010238.2310913.2316262.9061941.8477938.7038522.4628481.8015265.9245797.23?%ā4.0%3.1%1.8%1.6%1.4%1.4%1.3%1.2%1.1%0.8%1212306官yz滴滴?行企業(yè)微?o?農(nóng)業(yè)銀行?o微[oT?旅~?行旅~?行通°聊y?融vˉ社{社交?融vˉ活服át合í°音樂(lè)音頻à用yx車y服á用車服á即÷通°銀行345微[6oT7??qw活?聞í°在線音樂(lè)輸uy8騰°?聞網(wǎng)w?音樂(lè)?t輸uy910g源?UserTracker

[ā網(wǎng)}行~÷o數(shù)o??l÷?智yā端ā2?2023.11

iResearchInc.442023Q3o?移úà?網(wǎng)用wT?y用wí模5000O?以P的TOP10T?y2023Q3o國(guó)移ú互聯(lián)網(wǎng)}wí模5000O?以P?TOP10T?APP榜序÷APP]ā一?行業(yè)D?行業(yè)2023年9月t立?_數(shù)

à3n月]合T?率?Oóā7340.658709.556243.216133.266955.749531.035639.329523.348038.578090.96?%ā8.7%2.6%2.5%2.2%1.7%1.7%1.4%1.3%0.5%0.4%12咪咕?頻_安yo心??_X}車之家知乎?頻服áà用yx??_X}車服á社{社交旅~?行u子??t合í°?融vˉ?頻服áú合?頻安y??_X34}車í°社{交ü在線旅~在線???聞í°銀行56~{旅行O貓]費(fèi)_說(shuō)網(wǎng)w?聞o?銀行_?頻78910ú合?頻g源?UserTracker

[ā網(wǎng)}行~÷o數(shù)o??l÷?智yā端ā2?2023.11

iResearchInc.452023Q3o?移úà?網(wǎng)用wT?y用wí模SO?以P的TOP20T?y2023Q3o國(guó)移ú互聯(lián)網(wǎng)}wí模SO?以P?TOP20T?APP榜序÷APP]ā一?行業(yè)D?行業(yè)2023年9月t立?_數(shù)à3n月]合T?率?Oóā1124.661101.302038.651617.212268.153061.021256.194980.831490.581080.561575.901399.662451.911407.211329.641215.612101.863123.432149.011478.69?%ā11.8%9.0%8.0%7.5%6.2%6.0%5.7%5.2%4.8%4.7%4.4%4.4%4.0%3.3%3.3%3.0%3.0%2.9%2.9%2.7%1234567891011121314151617181920完?校園淘yy社{社交u子Wá活服áT|?v旅~?行??_XT|?vu子Wá~o服áu康|療T|?v活服á旅~?行智yv活服áT|?v學(xué)`教育}車服á}車服á社{社交社{交üuyá快?物流效率T|車y服á??ú~??掃?yy王智行火車yluckin

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