《商務(wù)英語(yǔ)信函格式》課件

BusinessEnglishLetterFormat目錄contentsOverviewofBusinessEnglishLettersTheLanguageCharacteristicsofBusinessEnglishLettersWritingSkillsforBusinessEnglishLetters目錄contentsExampleAnalysisofBusinessEnglishLettersCommonErrorsandCorrectionMethodsinBusinessEnglishLettersOverviewofBusinessEnglishLetters01BusinessEnglishlettersareaformalwrittenlanguageusedforbusinesscommunicationandexchange,typicallyusedforbusinessdealingsandinformationexchangebetweencompanies,enterprises,orinstitutions.DefinitionFormal,accurate,concise,specific,polite,andcompletelanguage.FeaturesTheDefinitionandCharacteristicsofBusinessEnglishLettersInformationtransmissionBusinessEnglishlettersareanimportanttoolfortransmittinginformation,whichcanbeusedforpurposessuchasnotification,request,confirmation,andreporting.EstablishingrelationshipsBusinessEnglishletterscanestablishandmaintainbusinessrelationships,strengthentrustandcooperationwithpartners.BusinessExpansionBusinessEnglishletterscanbeusedtoexpandbusiness,seekbusinessopportunities,andpromotebusinessdevelopment.ThePurposeofWritingBusinessEnglishLettersTheFormatandStructureofBusinessEnglishLettersLetterhead:includesinformationsuchassender,recipient,date,etc.Themainbodyoftheletterincludesthreeparts:thebeginning,themainbody,andtheend.Thebeginningusuallyincludessalutationsandgreetings;Themaintextshouldincludethemaincontent,suchaspurpose,matters,requests,etc;Theendingshouldpolitelyexpressgratitudeorlookforwardtoareply.Closinghonorifics:usuallylocatedbelowthemainbodyoftheletter,includingtwocolumns:honorificsandsignature.Respectfullanguageshouldmatchthecontentoftheletter,suchas"Bestregardstothebusiness",etc;Thesignatureshouldbepersonallysignedorstampedbythesender.VSIfthereareattachments,theyshouldbementionedinthemaintextoftheletter,andthecontentandquantityoftheattachmentsshouldbeindicatedattheendoftheletter.EnvelopeWhensendingbusinessEnglishletters,astandardenvelopeshouldbeusedandthemailinginformationshouldbecorrectlywrittenaccordingtotherecipient'saddress.AttachmentTheFormatandStructureofBusinessEnglishLettersTheLanguageCharacteristicsofBusinessEnglishLetters0201Useprecisionandaccuratelanguagetoavoidmisunderstandingsandensureclarity02Useformalandprofessionalvocabularytomaintainaprofessionaltoneandimage03Avoidcolloquiallanguageandcasualexpressionstomaintainaformaltone04UsepropergrammarandpurificationtoensureclarityandprofessionalismAccurate,formal,andprofessionalwritingComplexandRigorousSentenceStructure01Constructsenseswithaclearsubject,predict,andobjectforclarityandprecision02Usecomplexpresencestructurestoreceiveasenseofformalityandseverity03Employeerigoroussyntaxandpresenceorganizationtoensureclarityandflow04Avoidrunonsensesandcommandslicestomaintainclarityandprofessionalism1Expressingdiversity,respect,andappropriatenessUsepolicyandrelevantlanguagetoestablishapositivetoneandmaintaingoodrelationshipsUseappropriatelanguageandtonebasedontherecipient'spositionandrelationshipAvoidusingofferorinappropriatelanguagetomaintainprofessionalismUsereferentiallanguagewhenaddressingsuperiorsorimportantclientsWriteinaclearandstraightforwardmanntoensurethereadereasilyunderstandsthemessageUsesimplelanguageandavoidjargonortechnicaltermstoensureclarityforallreadersUseconsistentlanguagetounderstandthemessageeffectivelyandavoidverbosityStrikeforbrevityinletterwritingtosavetimeforthereaderEmphasisclarity,consistency,andclarityWritingSkillsforBusinessEnglishLetters03ClearpurposeWhenwritingabusinessEnglishletter,thefirststepistoclarifythewritingpurpose,thatis,whatgoalsyouhopetoachievethroughtheletter,suchasestablishingbusinessrelationships,inquiring,quoting,placingorders,etc.AudienceanalysisUnderstandthecharacteristicsandneedsofthetargetaudience,includingindustrybackground,companysize,businessscope,etc.,inordertobetteradjustlanguageandcontenttomeettheirneeds.ClarifythewritingpurposeandtargetaudienceHighlightingpointsWhenwritingabusinessEnglishletter,keyinformationshouldbeplacedatthebeginningtohelptheotherpartyquicklyunderstandthetopicoftheletter.Whenexplainingspecificcontent,itshouldbeconciseandclear,avoidinglengthyandcomplexsentencestructures.要點(diǎn)一要點(diǎn)二AvoidingambiguityEnsureclearandaccuratelanguage,andavoidusingvocabularyorexpressionsthatmaycauseambiguity.Forpartsthatmayraisedoubtsormisunderstandings,explanationsorsupplementaryexplanationsshouldbeprovided.Highlightingkeypoints,conditionandclearPayattentiontotoneandwordingChoosetheappropriatetoneandwordingbasedonthepurposeandcontentoftheletter,whilemaintainingprofessionalismandshowingafriendlyandcooperativeattitude.Whenexpressingdifferentopinionsorexpressingcriticism,attentionshouldbepaidtothetactfulandsmoothwording.AppropriatetoneUsestandardizedandformalbusinessEnglishvocabularyandexpressions,avoidingcolloquialorinformallanguage.Forspecificindustryorfieldterminology,itshouldbeaccuratelyusedtoreflectprofessionalism.AccuratewordingFollowstandardbusinessEnglishletterformats,includingaddressing,maintext,concludingremarks,andsignatures.Eachpartshouldbearrangedintheprescribedorderandformattodemonstrateprofessionalismandformality.FormatspecificationPayattentiontoetiquettedetailsintheletter,suchasusingappropriatehonorificsandhumility,avoidinggrammarandspellingerrors,etc.Meanwhile,whenexpressinggratitude,apologies,andotheremotionsinaletter,itshouldbesincereandappropriate.ThoughtfuletiquetteFollowthecorrectformatandetiquetteExampleAnalysisofBusinessEnglishLetters04InvitationInvitationtovisitacompany'sfacilitiesInvitationtocollaborateonabusinessprojectInvitationtoattendabusinessmeetingInvitationtoparticipateinatradeshoworexhibitionReplytoInvitationLetterExpressinggraduationfortheinvitationRequestingfurtherinformationordetailsabouttheeventConfirmingattentionorrejectingtheinvitationSendinganynecessarytraveloraccommodationarrangements02030401BusinessCooperationLetterProposingabusinesspartnershiporcollaborationExplainingthetermsandconditionsoftheoperationConfirmingtheagreementorcontractsignedbybothpartiesExpressinggraduationfortheopportunitytoworktogether201401030204ReplytoBusinessCooperationLetterExpressinggraduationfortheopportunitytoworktogetherAgreeingtoprovidenecessaryresourcesorsupportfortheprojectConfirmingthetermsandconditionsoftheoperationExpressinganyconcernsorquestionsaboutthecollaborativeprojectExpressingdissatisfactionwithaproduct,service,orperformanceRequestingaresponseorsolutionfromtherecipientExpressinggraduationforanyassistanceorsolutionprovidedExplainingthespecificissuesorproblemsaccountedforComplaintandHandlingLetterCommonErrorsandCorrectionMethodsinBusinessEnglishLetters05SummaryInappropriatevocabularyandgrammarerrorsarecommonwritingproblemsthatmayaffectthereadabilityandprofessionalismoftheletter.DetaileddescriptionWhenwritingbusinessEnglishletters,accurate,professional,andformallanguageshouldbeused,avoidingcolloquial,slang,oroverlycasualexpressions.Atthesametime,itisimportanttopayattentiontotheaccuracyofgrammarandspellingtoavoidmisunderstandingsorleavinganegativeimpressionontherecipient.InappropriatevocabularyandgrammarerrorsImproperformatandetiquettearecommonerrorsinbusinessEnglishletters,whichmayaffecttheformalityoftheletterandtherecipient'sevaluationofthewriter.SummaryBusinessEnglishlettersusuallyneedtofollowcertainformatandetiquettenorms,includingcorrectaddressing,bodysegmentation,politeending,etc.Inaddition,personalsubjectiveopinionsandoverlyemotionallanguageshouldbeavoidedinletters,andanobjectiveandprofessionalattitudeshouldbemaintained.DetaileddescriptionImproveformatandetiquetteSummaryUnclearexpressionandunclearsemanticsarecommonproblemsinbusinessEnglishletters,whichmayleadtodifficultiesormisunderstandingsintherecipient'sunderstandingoftheletter.De