電子商務(wù)英語（第三版）unit 7

電子商務(wù)英語（第三版）CommerceProsandConsUNIT

7A1.TounderstandtheadvantagesanddisadvantagesofE-commerce.理解電子商務(wù)的優(yōu)點(diǎn)和缺點(diǎn)。2.TomastertheadvantagesanddisadvantagesofE-commerceapplication.掌握電子商務(wù)應(yīng)用的優(yōu)勢和劣勢。3.TounderstandinguseadvantagesandavoiddisadvantagesofE-commerceindailyaffairs.在日常事務(wù)中了解運(yùn)用電子商務(wù)的優(yōu)勢，避免劣勢。LearningTargets點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本TextWhatareE-CommerceProsandCons？點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本TextSomeadvantages：(2)(4)(6)(1)(3)(5)Beingabletoconductbusiness24×7×365.Speed.ComputerplatformindependentAccesstheglobalmarketplaceOpportunitytoreducecosts.Allowingcustomerself-serviceand“customeroutsourcing”(7)Steppingbeyondborderstoaglobalview.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本TextWhatareE-CommerceProsandCons？Someadvantages：Beingabletoconductbusiness24×7×365.E-commercesystemscanoperatealldayeveryday，whichmeans24hoursaday，7daysaweekand365daysayear.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本TextWhatareE-CommerceProsandCons？Someadvantages：Accesstheglobalmarketplace.Breakingthegeographiclimitationofofflinetradesisoneoftheremarkablebenefitsofelectronicmarketplaces.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本TextWhatareE-CommerceProsandCons？Someadvantages：Speed.High-speednetworkmakesgeographicaldistanceinsignificant.Electroniccommunicationsallowmessagestotraversetheworldalmostinstantaneously.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本TextWhatareE-CommerceProsandCons？Someadvantages：Opportunitytoreducecosts.TheInternetmakesitveryeasyto“shoparound”forproductsandservicesthatmaybecheaperormoreeffectivethanwemightotherwisesettlefor.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本TextWhatareE-CommerceProsandCons？Someadvantages：Computerplatformindependent.InusingE-commerce，computersareenabledtocommunicateviatheInternetindependentofoperatingsystemsandhardware.Customersarenotlimitedbyexistinghardwaresystems.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本TextWhatareE-CommerceProsandCons？Someadvantages：Allowingcustomerself-serviceand“customeroutsourcing”.Givecompaniestheabilitytointeractwiththeirclientsandcustomersinnewways，puttingpowerinthehandsofthebuyers，givingclientsandcustomersmorechoicesthanthey’veeverhadbefore.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本TextWhatareE-CommerceProsandCons？Someadvantages：Steppingbeyondborderstoaglobalview.Greateropportunitiesforsuppliersandbuyerstomakenewtradingpartnerships，eitherwithintheirsupplychainoracrosssupplychain.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本TextdisadvantagesandconstraintsTimefordeliveryofphysicalproducts.Physicalproduct，supplier&deliveryuncertainty.Perishablegoods.Limitedandselectedsensoryinformation.Privacyandsecurity.Personalservice.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本TextWhatareE-CommerceProsandCons？disadvantagesandconstraintsTimefordeliveryofphysicalproducts.Itispossibletovisitalocalmusicstoreandwalkoutwithacompactdisc.E-commerceisoftenusedtobuygoodsthatarenotavailablelocallyfrombusinessesallovertheworld，whichmeansthatphysicalgoodsneedtobedelivered，whichtakestimeandcostsmoney.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本TextWhatareE-CommerceProsandCons？disadvantagesandconstraintsPhysicalproduct，supplier&deliveryuncertainty.InsomerespectsE-commercepurchasesaremadeontrust.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本TextWhatareE-CommerceProsandCons？disadvantagesandconstraintsPerishablegoods.Thoughspecializedorrefrigeratedtransportcanbeused，goodsboughtandsoldviatheInternettendtobedurableandnon-perishable.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本TextWhatareE-CommerceProsandCons？disadvantagesandconstraintsLimitedandselectedsensoryinformation.TheInternetdoesnotallowfullscopeforoursenses點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本TextWhatareE-CommerceProsandCons？disadvantagesandconstraintsPrivacyandsecurity.Manyissuesarise，suchasprivacyofinformation，securityofthatinformationandpaymentdetails.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本TextWhatareE-CommerceProsandCons？disadvantagesandconstraintsPersonalservice.Althoughsomehumaninteractioncanbefacilitatedviatheweb，E-commercecannotprovidetherichnessofinteractionprovidedbypersonalservice.conduct［k?n′d?kt］ v.指揮，管理，實(shí)施storefront［′st?：fr?nt］ n.店頭，店面點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本NewWordssupplier［s?′plai?］ n.供應(yīng)商specialist［′spe??list］ adj.專業(yè)的，專家的點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本NewWordstraverse［tr?′v?：s］ v.橫過，穿過bypass［′baipɑ：s］ v.省略，繞過點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本NewWordswholesaler［′h?ulseil?］ n.批發(fā)商platform［′pl?tf?：m］ n.平臺(tái)點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本NewWordsinteract［int?r′?kt］ v.互相作用，互相影響outsource［′auts?：s］ v.外界供應(yīng)，外包點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本NewWordsoutsourcing［′auts?：si?］ n.外包implication［impli′kei??n］ n.牽連，含意，暗示點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本NewWordslegitimate［li′d?itimit］ adj.合法的，合理的，正統(tǒng)的perishable［′peri??bl］ adj.易腐壞的，會(huì)枯萎的，不經(jīng)久的點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本NewWordsdurable［′dju?r?bl］ adj.持久的，耐用的spark［spɑ：k］ v.引起，發(fā)動(dòng)，鼓舞點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本NewWordsconvey［k?n′vei］ v.傳達(dá)ambiguity［?mbi′gju：iti］ n.含糊，不明確點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本NewWordsjurisdiction［?d?u?ris′dik??n］ n.權(quán)限，司法權(quán)，裁判權(quán)granular［′gr?njul?］ adj.由小粒而成的，粒狀的點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本NewWordsprosandcons 優(yōu)缺點(diǎn)，利弊settlefor 接收點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本PhrasesandExpressionshavephysicalaccessto 親身接觸physicalgoods 有形產(chǎn)品點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本PhrasesandExpressions點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Notes1.Thephysicalstorefrontdoesnotneedtobeopeninorderforcustomersandsupplierstobedoingbusinesselectronically.商店并不需要開門營業(yè)就可以使顧客和供應(yīng)商實(shí)現(xiàn)電子化的商務(wù)交易。點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Notes2.ThatcommunicationsdelayisnotapartoftheInternetworld.那種溝通的滯后在互聯(lián)網(wǎng)上是不存在的。點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Notes3.InusingE-commerce，computersareenabledtocommunicateviatheInternetindependentofoperatingsystemsandhardware.通過運(yùn)用電子商務(wù)，不論電腦安裝的是什么類型的硬件和操作系統(tǒng)，都能夠通過互聯(lián)網(wǎng)進(jìn)行溝通。點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Notes4.Thismeansthatsomeoftheworkandcostsareeffectivelyshiftedtocustomers；thisisreferredtoas“customeroutsourcing”.這就意味著某些工作和成本有效地轉(zhuǎn)嫁到了顧客的身上。這被稱為“顧客外包”。點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Notes5.Thisisbecause，firstly，nothavinghadphysicalaccesstotheproduct，apurchaseismadeonanexpectationofwhatthatproductisanditscondition.這是因?yàn)?，首先，由于不能親身地接觸到產(chǎn)品，人們是根據(jù)對產(chǎn)品及其狀況的期望來進(jìn)行購買活動(dòng)的。點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Notes6.Perishableornon-d