年度營銷計劃騏達(dá)BusinessPlan

Preparedby:MarketingDivision

Date:30thDecember2006ETCMSALES&MARKETINGBUSINESSPLAN

FORYEAR2007AND1STQUARTEROF2021-1-Contents PageIntroduction 4 EnvironmentAnalysis 6 EconomyIndustryMarketCompetitionCompetitorsUpcoming12ModelsNewModelsLaunch21ReportedinY2007PriceSensitivity 25Current(2006)Nissan29MarketSharePosition PageSWOT 49MarketingObjectives542007/2021(Q1)SalesForecast 56

MarketingMix58 Strategies/Activities ProductPricePromotionPlacePeople2007MissionTagLine 81EndofPresentation842Contents PageIntroduction 4 EnvironmentAnalysis 6 EconomyIndustryMarketCompetitionCompetitorsUpcoming12ModelsNewModelsLaunch21ReportedinY2007PriceSensitivity 25Current(2006)Nissan29MarketSharePosition PageSWOT 49MarketingObjectives542007/2021(Q1)SalesForecast 56

MarketingMix58 Strategies/Activities ProductPricePromotionPlacePeople2007MissionTagLine 81EndofPresentation843IntroductionThisBusinessPlanprovidesanoverviewofthestrategiesandactivitieswhichETCMwilladoptinachievingitsmarketingobjectivesin2007andfirstQuarterof2021(15calendarmonths).4Contents PageIntroduction 4 EnvironmentAnalysis 6 EconomyIndustryMarketCompetitionCompetitorsUpcoming12ModelsNewModelsLaunch21ReportedinY2007PriceSensitivity 25Current(2006)Nissan29MarketSharePosition PageSWOT 49MarketingObjectives542007/2021(Q1)SalesForecast 56

MarketingMix58 Strategies/Activities ProductPricePromotionPlacePeople2007MissionTagLine 81EndofPresentation845Inlinewithaweakerglobaloutlook,growthintheMalaysiandomesticeconomywillbeweakerin2007.JPMorganofEmergingAsiaResearchandMIER(MalaysiaInstituteofEconomicResearch)haveprojectedMalaysia’sGDPgrowthofonly5.1%and5.2%respectivelyin2007.(MIERhasalsoforecastedthattheMalaysiaeconomycouldregister5.5%growthin2021assumingstableoilpricesanduptrenddomesticdemand)Malaysiahasslippedinthecompetitiveladderintermsofforeigndirectinvestment(FDI)rankingandalsoinstockmarketcapitalization.Majorgovernmentinitiativestospurtheeconomyandsupportdomesticdemand:ExpansionaryNationalBudgetofRM159.4bfor2007;GovernmentspendingofRM600mtopromoteVisitMalaysiaYear2007;TheNinthMalaysianPlan(2006to2021)TheThirdIndustrialMasterPlan(2006to2020)PriceofcrudeoilisexpectedtoincreaseandtheMalaysianGovernmenthasannouncedthatitwillbereducingfuelsubsidies;Inflationpressuresarelikelytopersist,promptingfurtherincreasesininterestrates;NomajorpoliticalorsecurityissuesandunaffectedbytherecentMilitaryCoupinThailand.EnvironmentalAnalysis-Economy6EnvironmentalAnalysis-IndustryThetotalindustryvolume(TIV)isexpectedtoreducetoaround480,000unitsin2007;TheautomotiveindustryremainsinadismalstateaftertheunveilingoftheNationalAutomotivePolicy(NAP)andhasyettostabilize.Theindustryisstillundergoingrestructuringtoadjusttothenewpolicy;TheMalaysianGovernmentissupportiveofBio-FuelandBio-Dieselprojects.Otherpotentialgrowthareasfortheautoindustryisthedesigningandmanufacturingofcriticalcomponentssuchasengines,transmissionsystemsandautoelectronicparts.TheFTAwithJapanandothercountrieswillspeeduptheliberalizationofautomotivetariffsandflowoftrade;RecenttighteningoftheAPsystemtocurbfakedandclonedAPswillhelpcheck“gray〞importersactivities;7EnvironmentalAnalysis-MarketThecurrentdepressedmarketconditionisexpectedtoprolongandspillovertothe1H07.Astheimpetustogrowthin2007isexpectedtocomeonlyduringthe2H07fromhighergovernmentspendingasitpushesthroughtheimplementationofthe9MPprojects;theautomotivemarketwillonlyseeimprovementsduringthelastquarter;TheNationalCarSegment’smarketsharehasbeendecliningwithProton’smarketsharefallingmorethan20%inthefirsthalfof2006.Proton’smarketsharewashowevererodedbyPerodua–largelydrivenbythesuccessandhighsalesvolumeofMyvi;EquityatProtonHoldingsBhdcurrentlyheldbytheGovernment’sinvestmentarm,KhazanahNasionalBhdisbeingeyedbybothforeignandlocalcompanies;8Themarketisstilldominatedbysmaller-enginevehiclesie1.5litreandbelowenginecapacitywithmarketshareof>70%inthepassengercarsegment;Thedepressedusedvehiclemarketisexpectedtotakealongertimetorecoverinviewoftherelativelyhigherinterestratesforusedvehiclefinancing,difficultyofobtainingautomotiveloans,stockoverhangandlowvalue;Negativeconsumerssentimentarisingfromhigherenergy/crudeoilprices,inflationpressuresandfurthervehiclepricereductionexpectations.Thegovernmenthasannouncedthatitwillincreaseroadtollseffective1.1.2007tohelptrimstatesubsidies.Tollswillgoupbyasmuchas60%andwillaffectusersof5highwaysinandaroundtheFederalCapital,KualaLumpur.Ithasalsobeenreportedthatroadtaxofnewvehicleswillbereducedbetween4%-33%effective1.1.2007tocompensateforthetollhike.EnvironmentalAnalysis–Market(Cont’d)9EnvironmentalAnalysis-CompetitionCurrentovercapacity(manufacturing&assembly)–estimatedataround850,000unitsagainstdomesticdemandofabout450,000unitsperannuminthecountry.Theimbalancebetweensupplyanddemandwillslowoveralldemandgrowthandcompetitivepressureswillcontinuetoerodemargins;Competitionwillalsobemoreintenseowingtotheincreasingnumberofautomotivestrategictie-upsandalliances;Morenewmodellaunchesbycompetitors.Toyota,HondaandNazawillbelaunchingatleast2-3newmodelseachin2007;Morecompetitivepricingofnewmodelsbycompetitorsowingtohigherlocalcontents.ToyotahasannouncedthatitwillbemanufacturingitsfirstMalaysianbuiltcarin2007.TheNationalCarmakerswillstillbeprotectedbytheGovernmentthroughfiscalincentives;10Contents PageIntroduction 4 EnvironmentAnalysis 6 EconomyIndustryMarketCompetitionCompetitorsUpcoming12ModelsNewModelsLaunch21ReportedinY2007PriceSensitivity 25Current(2006)Nissan29MarketSharePosition PageSWOT 49MarketingObjectives542007/2021(Q1)SalesForecast 56

MarketingMix58 Strategies/Activities ProductPricePromotionPlacePeople2007MissionTagLine 81EndofPresentation8411CompetitorsUpcomingModelsModel1.1L(A)EstimatedPriceRM40,000~RM41,000EstimatedLaunchDateYear2007AffectedsegmentPeroduaKancil,PeroduaKelisa,InokomAtos,KiaPicanto,ProtonSavvyNazaSuteraFeatureAutotransmissionRemark:Currentlyonlymanualtransmissionisavailable12LexusmodelsModelIS250LS430RX300(SUV)EstimatedPriceMorethanRM400,000AffectedsegmentPremiumSedan&SUVEstimatedLaunchDateYear2007

RemarkExpectedCBUmodeltobelaunchedLexusIS250LexusLS430LexusRX300CompetitorsUpcomingModels13

Model2.0L–2.4LEstimatedPriceRM140,000EstimatedLaunchDate1stquarterof2007FeaturesSparetyreunderthecargofloorLower,widerandshorterthanpreviousmodelsRealhatchAffectedsegmentNissanX-Trail,ToyotaFortunerToyotaRAV4,KiaSportage,FordEscape2007HondaCR-VCompetitorsUpcomingModels14Models1.7LVTEC2.0LDOHCi-VTECEstimatedPrice1.7L–RM168,0002.0L–RM188,000EstimatedLaunchDateYear2007FeatureMinivanwithsixindependentseatsAffectedsegmentNissanSerena,ToyotaInnova,HondaStream,HyundaiTrajet,ToyotaWishHondaEdixCompetitorsUpcomingModels15ToyotaRactisModel1.3&1.5EstimatedPriceRM55,800~RM69,200EstimatedLaunchDate1stQuarter2007FeaturesThisisacompactMPVwiththesameengineanddrivetrainoptionsastheToyotaYaris.

AffectedsegmentHondaJazz,PeroduaMyvi,HyundaiGetz,InokomGetz,HyundaiMatrix&InokomMatrix.CompetitorsUpcomingModels16ToyotaBeltaModelSedan1.3EstimatedPriceRM70,000~RM75,000EstimatedLaunchDateOct2007FeaturesThecaris4.3mlongand1.7mwideVariouseasystoragecompartmentsSmartkeytechnologyRemarkReplacementforToyotaVios

AffectedsegmentProtonGen-2,PeroduaMyvi,ProtonIswara,ProtonSavvy,KiaRioCompetitorsUpcomingModels17ToyotaRushModel1.5LEstimatedPriceNotknownEstimatedLaunchDate3rdQuarter2007FeaturesSpecialfeatures,suchasfourluggagetie-downhooks,electricalsocketsforaccessoriesintheinstrumentpanelandrearcargospace,andwater-repellantfull-fabricseatsfacilitateoutdoorleisureactivities,outstandingfuelefficiency&sophisticatedfull-timefour-wheeldrivesystem.CompetitorsUpcomingModelsAffectedsegmentNissanX-Trail,ToyotaFortunerToyotaRAV4,KiaSportage,FordEscape,CR-V18Model1.4LEstimatedPriceRM70,000~RM80,000EstimatedLaunchDateYear2007RemarkSpecificationsaresameasKiaRio1.4LhatchbackAffectedsegmentHyundaiAccent,ProtonGen-2,Naza206Bestari,HondaCityNazaKiaRioCompetitorsUpcomingModels19Contents PageIntroduction 4 EnvironmentAnalysis 6 EconomyIndustryMarketCompetitionCompetitorsUpcoming12ModelsNewModelsLaunch21ReportedinY2007PriceSensitivity 25Current(2006)Nissan29MarketSharePosition PageSWOT 49MarketingObjectives542007/2021(Q1)SalesForecast 56

MarketingMix58 Strategies/Activities ProductPricePromotionPlacePeople2007MissionTagLine 81EndofPresentation8420NewPassengerModelsLaunchReportedin2007

and1stQuarterof202121NewPassengerModelsLaunchReportedin2007

and1stQuarterof202122NewCommercialModelsLaunchReportedin2007

and1stQuarterof202123Contents PageIntroduction 4 EnvironmentAnalysis 6 EconomyIndustryMarketCompetitionCompetitorsUpcoming12ModelsNewModelsLaunch21ReportedinY2007PriceSensitivity 25Current(2006)Nissan29MarketSharePosition PageSWOT 49MarketingObjectives542007/2021(Q1)SalesForecast 56

MarketingMix58 Strategies/Activities ProductPricePromotionPlacePeople2007MissionTagLine 81EndofPresentation8424PriceSensitivity25PriceSensitivityPriceSensitivityasatOctober2006-PassengerVehicles26PriceSensitivityPriceSensitivityasatOctober2006-CommercialVehicles27Contents PageIntroduction 4 EnvironmentAnalysis 6 EconomyIndustryMarketCompetitionCompetitorsUpcoming12ModelsNewModelsLaunch21ReportedinY2007PriceSensitivity 25Current(2006)Nissan29MarketSharePosition PageSWOT 49MarketingObjectives542007/2021(Q1)SalesForecast 56

MarketingMix58 Strategies/Activities ProductPricePromotionPlacePeople2007MissionTagLine 81EndofPresentation8428MotorVehiclesSalesSource:MalaysiaAutomotiveAssociation*forecast163.9288.5343.2396.4434.9405.0487.6551.084%83%83%82%83%79%78%73%500.074.0%11%5%9%8%8%10%9%8%10%7%13%8%7%15%20%7%19.6%6.4%29Source:MalaysiaAutomotiveAssociationNote:Priorto2006,allKia’svehicleswereclassifiedinNationalsegment.DuetoreclassificationasperMAAreport,KiaSpectra,NazaRia,NazaCitra&NazaSorentoremainedasNationalvehiclesbuttherestofKia’smodelshavebeenreclassifiedasNon-Nationalvehicles.National279,169323,211352,902300,523330,403357,070273,185Non-National64,00473,17082,052104,487157,202193,972144,781Total343,173396,381434,954405,010487,605551,042417,966National&Non-NationalVehicles(Jan-Oct)Year30TIVbyNational&Non-National–Forecast(Y2006~Y2007)31TIVbySegment–Forecast(Y2006~Y2007)32TIVbySegment–Forecast(Y2006~Y2007)Forecastbasedoncurrentaveragesalespercentage(Jan-Nov’06)33TIVbySegment–Forecast(Y2006~Y2007)Forecastbasedoncurrentaveragesalespercentage(Jan-Nov’06)342006(Jan–Oct)MarketReviewMALAYSIAOVERALLVEHICLEMARKET(JANUARY–OCTOBER2006)TotalMarketSize417,966Non-National144,781Source:MAA352006(Jan–Oct)MarketReviewMALAYSIAPASSENGERVEHICLEMARKET(JANUARY–OCTOBER2006)TotalMarketSize309,406Non-National65,757Source:MAA362006(Jan–Oct)MarketReviewMALAYSIA1600CC(JANUARY–OCTOBER2006)TotalMarketSize48,198Non-National8,754Source:MAAMake/ModelPWajaPGen-2PSatriaNeoNSentraTCorollaAltisChev’OptraKSpectraMitLancerHyunElantraHyunGetzOTR(RM)56,665~59,89950,494~53,83248,500~54,80085,500~98,500100,50091,411~95,51570,320~78,40699,98078,57977,436372006(Jan–Oct)MarketReviewMALAYSIA1800CC(JANUARY–OCTOBER2006)TotalMarketSize8,540Non-National8,532Make/ModelNSentraTCorollaAltisHCivicMerc*Chev’OptraHyunElantraFFocusOTR(RM)99,800~103,800111,400113,850183,888~488,88897,593~99,64585,541114,009Source:MAANote:Mercpriceareestimatedprices.ProtonSatria&Wajahavephasedout.382006(Jan–Oct)MarketReviewMALAYSIA2000CC(JANUARY–OCTOBER2006)TotalMarketSize10,856utsNon-National8,802utsSource:MAAMake/ModelNCefiroTCamryTCamry(CBU)PPerdanaPChancellorMerc*BMWHCivicHAccordCitVolvoKOptimaHyunSonataOTR(RM)139,471134,700139,066~149,053101,500138,888415,439205,325~256,535124,850136,850133,063~179,855218,515~257,479121,506~134,506129,900Note:Mercpriceareestimatedprices.ToyotaCamry(CBU)waslaunchedinOct’06392006(Jan–Oct)MarketReviewMALAYSIA2001CCANDABOVE(JANUARY–OCTOBER2006)TotalMarketSize5,545utsSource:MAAMake/ModelNCefiro3.0TCamry2.4TCamry2.4(CBU)HAccord2.4HAccord3.0VolvoMerc*BMWHyunSonata2.4HyunAzera3.3OTR(RM)176,684161,300168,303159,850212,850184,597~346,441270,909~532,618306,888~665,136115,980~164,626240,428Note:Mercpriceareestimatedprices.ToyotaCamry(CBU)waslaunchedinOct’06402006(Jan–Oct)MarketReviewMALAYSIACOMMERCIALVEHICLEMARKET(JANUARY–OCTOBER2006)TotalMarketSize108,560utsNon-National79,024utsSource:MAA412006(Jan–Oct)MarketReviewMALAYSIALIGHTTRUCK(P)GVW5000KGANDBELOW(JANUARY–OCTOBER2006)TotalMarketSize1,562utsNon-National1,431utsSource:MAAMake/ModelNVanettePickUpDaihatsuPickUpPArenaOTR(RM)43,00836,93937,844Note:ProtonArenahasphasedout.422006(Jan–Oct)MarketReviewMALAYSIAVAN(P)GVW5000KGANDBELOW(JANUARY–OCTOBER2006)TotalMarketSize61,164utsNon-National39,500utsSource:MAAMake/ModelNVanetteNSerenaTAvanza1.3TAvanza1.5TInnovaTWishPRusaRenaultHondaNazaRiaNazaCitraSuzukiAPVHyundaiTrajetOTR(RM)56,435129,784~139,78459,200~63,70071,98692,900~107,900156,90038,232~49,913164,195147,850~236,850108,072~114,07284,637~90,79368,664~76,872119,964~132,276432006(Jan–Oct)MarketReviewMALAYSIA4WDS.WAGON(P)(JANUARY–OCTOBER2006)TotalMarketSize7,278utsNon-National5,404utsSource:MAAMake/ModelNX-TrailTFortunerTRav4PKembaraMOutlanderFordHondaCR-VKiaBMWVolvoSGrandVitaraOTR(RM)129,800~146,800171,519203,40048,539~59,863187,570142,764~161,232139,850159,500316,218~634,279348,596~404,476143,763442006(Jan–Oct)MarketReviewMALAYSIA4WDDOUBLECABPICK-UP(D)(JANUARY–OCTOBER2006)TotalMarketSize15,672utsSource:MAAMake/ModelNFrontierTHiluxTHilux(A)IsuzuD-MaxIsuzuD-Max(A)FRangerFRanger(A)MitL200MitL200(A)MazdaFighterMazdaArista(A)OTR(RM)82,908~92,82987,91192,91187,68095,11273,130~86,56891,29890,39798,43582,588~89,27094,028452006(Jan–Oct)MarketReviewMALAYSIAPASSENGERVEHICLEMARKET(JANUARY–OCTOBER2006)TotalMarketSize309,406utsSource:MAAModelssoldbyHyundaiOriental-Accent,Elantra&Sonata. ReclasifiedofKiamodelsbyMAAclasification:Naza(KiaSpectra)isclasifiedasNationalvehicles.TherestofKiapassengermodelsareclasifiedasNon-Nationalvehicles.462006(Jan–Oct)MarketReviewMALAYSIACOMMERCIALVEHICLEMARKET(JANUARY–OCTOBER2006)TotalMarketSize108,560utsSource:MAAReclasifiedofKiamodelsbyMAAclasification:Naza(NazaRia,NazaCitra&NazaSorento)isclasifiedasNationalvehicles.TherestofKiacommercialmodelsareclasifiedasNon-Nationalvehicles.47Contents PageIntroduction 4 EnvironmentAnalysis 6 EconomyIndustryMarketCompetitionCompetitorsUpcoming12ModelsNewModelsLaunch21ReportedinY2007PriceSensitivity 25Current(2006)Nissan29MarketSharePosition PageSWOT 49MarketingObjectives542007/2021(Q1)SalesForecast 56

MarketingMix58 Strategies/Activities ProductPricePromotionPlacePeople2007MissionTagLine 81EndofPresentation8448Availabilityofnewmodelsin2007willhelpenhanceourcurrentproductmixandwillbeourdriverofgrowth;ExistingSentra,X-TrailandVanettearestillmarketleadersintheirrespectivesegments;Ranked#2inbothCSIandSSIin2006JDPowerAsiaPacificSurvey,higherthanHonda;Sentrawasranked#2in2006IQSforthemid-sizesedancategory.Widecoverageofsalesandservicenetwork.SWOT-STRENGTH49NissanisnotTopofMindBrand(TOM);LessPriceCompetitivewithincreaseinnewvehicleprices(2.7%FOBpricehikeimposedbyNML);Rangeofproductmixislimited,hencenotabletocompeteinsegmentwheregrowthtrendisincreasinginrecentyears.Forexample,unavailableofCefiroreplacementinthe2.0Lsegmentandnorepresentativemodelin1.5Lsegment;Existingagingmodelsarealreadyattheirdeclininglifecyclestage;Currentlycompetingatnarrowmid-marketsegmentwhichoccupiesasmallpercentageofTIV;Currentnewmodelslacklocalcontentswillplaceusatanuncompetitivepricepositioningsituation.SWOT-WEAKNESS50AmoderateoutlookoftheMalaysianeconomywithGDPforecastgrowthrateof5.1%and5.2%in2007byJPMorganofEmergingAsiaResearchandMIERrespectively;TotalTIVfor2007isexpectedtobearound480,000units;AvailabilityofE25,L11C,B11C,R11JandL11Ktotapintonewandothermarketsegments;MorespendinganddevelopmentprojectsexpectedwiththeVisitMalaysiaYearCampaign,ExpansionaryNationalBudget,9MPandIMP3projectsimplementation.SWOT-OPPORTUNITIES51CompetitionwillbemoreintensewithAutoStrategicAlliancesandmore/newplayersinthemarketplace;Morenewmodelsareexpectedtobelaunchedbycompetitorsin2007,withminimum2–3modelseachfromourkeycompetitors;Possiblefuelhikein2007whichwilldiscouragefirsttimebuyersandupgradestohigherccpetrolenginevehicles;Currentdepressedusedcarmarketwillcontinuetodampendemandfornewcars;Increasinglystringentautomotivefinancing;Inflationarypressureandrisingoilpricewillleadtorisinginterestratesandcosts.Increaseinroadtollswillaffectcarbuyersin2007.SWOT-THREATS52Contents PageIntroduction 4 EnvironmentAnalysis 6 EconomyIndustryMarketCompetitionCompetitorsUpcoming12ModelsNewModelsLaunch21ReportedinY2007PriceSensitivity 25Current(2006)Nissan29MarketSharePosition PageSWOT 49MarketingObjectives542007/2021(Q1)SalesForecast 56

MarketingMix58 Strategies/Activities ProductPricePromotionPlacePeople2007MissionTagLine 81EndofPresentation8453MarketingObjectivesTomaintainaminimummarketshareof4.5%ofTIVor21,500unitsalescommitmentinyear2007andtoachieve24,150unitssalesinNissanfiscalyear(April–March’08)MaintaintoppositioninSSI;TopromoteNissanasTopofMindBrand(TOM).54Contents PageIntroduction 4 EnvironmentAnalysis 6 EconomyIndustryMarketCompetitionCompetitorsUpcoming12ModelsNewModelsLaunch21ReportedinY2007PriceSensitivity 25Current(2006)Nissan29MarketSharePosition PageSWOT 49MarketingObjectives542007/2021(Q1)SalesForecast 56

MarketingMix58 Strategies/Activities ProductPricePromotionPlacePeople2007MissionTagLine 81EndofPresentation84552007and1stQuarterof2021SalesForecast56Contents PageIntroduction 4 EnvironmentAnalysis 6 EconomyIndustryMarketCompetitionCompetitorsUpcoming12ModelsNewModelsLaunch21ReportedinY2007PriceSensitivity 25Current(2006)Nissan29MarketSharePosition PageSWOT 49MarketingObjectives542007/2021(Q1)SalesForecast 56

MarketingMix58 Strategies/Activities ProductPricePromotionPlacePeople2007MissionTagLine 81EndofPresentation8457ProductTheintroductionofthefollowingnewCKDmodelstodrivesales:E25(2007)L11C&B11C(2007)R11J(2007)L11K(2021)Theadoptionoflocalfaceliftstoenhanceexistingmodelstofacilitatesales;WillincorporateNismopartsorintroduceNismolimitededitiontoexpandmodelvariants;Salesofexisting(someaging)modelswillbedrivenmainlybythePUSHandPULLstrategies;58Product–SummaryofProductMix,Price&ForecastedSalesUnitsin2007and1stQuarterof202159PriceContinuetomaintaincompetitivepricing;“Value-up〞strategywillbeadoptedtomaintainproductpricing; (Offeringofadditionalfeaturesorservicepackageswithoutextraoratminimalcosts)Willmaintainpricestabilitybyavoidingpriceslashingorexcessivediscountstopreservebrandimageandsubsequenttrade-invalue; (Marketingcommunicationstrategywillthusfocusonproductattributesandservicequalityinsteadofprices)60PromotionMajorBrandBuildingEventsShift_EventNissanDesignForumNewProductLaunchesE25L11CB11CR11JL11KSalesRelatedEventsX-TrailFLEnhancementTestDriveRoadShowsMobileSalesUnitCustomerRelatedEventsCustomersGet-TogetherJurassixPark4x4AdventureTreasureHunts61Sponsorships,StrategicPartnership&Co-BrandingActivitiesJapanGTChampionshipStandardCharteredandCitibankE-PromotionInitiativesBlastCampaignOnlineAdvertisingisexpectedtogrow28%globallyin2007 (expending7timesfasterthantraditionalmediums)PublicRelationsActivitiesQualityEditorialSupportSalesCompetitions,CampaignsandIncentiveSchemes/TripsPromotion(Cont’d)62Promotion-Events&SponsorshipsCalendarin2007

and1stQuarterof202163Promotion-CustomerCareCalendarin2007and1stQuarterof202164Promotion-CustomerCareCalendarin2007and1stQuarterof2021(Cont’d)65Promotion-Advertising&PromotionsCalendarin2007and1stQuarterof2021-66-Promotion-PublicRelationsCalendarin2007

and1stQuarterof202167Promotion-PublicRelationsCalendarin2007

and1stQuarterof2021(Cont’d)68Promotion-SalesIncentiveSchemesin200769Promotion-On-LineMarketingCalendarin2007

and1stQuarterof2021-70-Promotion-On-LineMarketingCalendarin2007

and1stQuarterof2021(Cont’d)-71-Promotion-MarketingSupportCalendarin2007and1stQuarterof202172PlaceConsolidationofsalesnetwork;FocusonDealersnetworkexpansion;Brancheswillonlybeestablishedatselectivepotentialmarketcentres.Enhanceexistingandnewsalesoutletsfacilities;(3“S〞ShowroomandRVICompliance)Fleetofmobilesalesunitcomprisingof7vehiclesareinoperationtoreachcustomerswhereoursales/dealersoutlet/showroomisnotavailable;On-linemarketing–increasedemphasisonthischannelofcommunicationtointeractwithyoungerpotentialbuyers(mobility).73Place-Branches&DealersSalesNetworkExpansionProgramin2007and1stQuarterof2