蘋果公司品牌介紹英文課件

AppleBrandIntroductionEnglishCourseware目錄CompanyHistoryProductLineOverviewBrandphilosophyanddesignphilosophySocialresponsibilityandenvironmentalcommitmentMarketpositionandcompetitorsFutureOutlookCompanyHistory01Applewasfoundedin1976bySteveJobs,SteveWozniak,andRonaldWayneThiswastheinitialstageofthecompany,wheretheyweredesignedandsoldpersonalcomputerstohobbyistsDuringthisperiod,Applereleaseditsfirstproduct,theAppleI,whichwasamotherboardthatrequiresthebuyertoprovidetheirowncase,powersupply,andmonitorTheAppleIsoldfor$666.66SummaryDetails19761980:InitialstageInthisperiod,Applereleaseditsfirstsuccessfulproduct,theMacintosh,whichwasthefirstmassmarketpersonalcomputertofeatureagraphicaluserinterfaceSummaryTheMacintoshwasintroducedin1984attheSuperBowlwithafancommercialdirectedbyRidleyScottItwasinitiallypricedat$2500Details19811990:MacintoshperiodSummaryDuringthisperiod,ApplestartedusingthePowerPCchipsetandreleasedaseriesofproductsincludingtheNewtonMessagePadDetailsTheNewtonMessagePadwasApple'sattackatcreatingapersonaldigitalassistant(PDA)thatneverreallyTookoff.Itwaspricedat$700andhadacutfollowing1991-2000:PowerPCandNewtonEraThisperiodmarkedApple'sentryintothedigitalmediaplayerandsmartphonemarketswiththeiPodandiPhoneTheiPadwasalsoreleasedduringthistimeSummaryTheiPodrevolutionizedthemusicindustrybyallowinguserstostorethoughtsofsongsonaportabledeviceTheiPhoneintroducedtheconceptofatouchscreensmartphoneandchangedthemobilephoneindustryforeverTheiPadintroducedtheconceptofatabletcomputerDetails2001-2010:iPod,iPhone&iPaderaSummarySince2011,ApplehasexpandeditsproductlinetoincludetheAppleWatch,ApplePay,andSiriDetailsTheAppleWatchisasmartwatchthatcanperformmanyofthesamefunctionsastheiPhoneApplePayisamobilepaymentsystemthatallowsuserstomakepaymentsusingtheiriPhoneorAppleWatchSiriisApple'svoiceactivatedpersonalassistantthatcanperformtasks,answerquestions,andprovideinformationbasedonuserrequests2011presentation:AppleWatch,ApplePay,&SiriperiodProductLineOverview02MacBookAirLightweightandthinlaptopwithlongbatterylife,perfectforstudentsandfrequenttravelersMacBookProPowerfullaptopwithhighendspecifications,idealforprofessionalsandpowerusersIMacAllinonedesktopcomputerwithlargedisplayandadvancedperformance,suitableforhomeandofficeuseMacProHighenddesktopcomputerforprofessionaluse,featurecuttingedgetechnologyandexpandabilityMacseriesIPhone12/13/14seriesFlagshipphoneswithadvancedtechnology,including5Gconnectivity,highendcameras,andmoreIPhoneSECompactphonewithpowerfulperformanceandclassicdesign,suitableforuserswhoprefersmallphonesIPhoneseriesThinandlightweighttabletwithpowerfulperformanceandTouchID,suitablefordailyuseandproductivitytasksHighendtabletwithadvancedtechnology,includingFaceID,powerfulprocessors,andmoreIPadAirIPadProIPadseriesAppleWatchSEAffordablesmartwatchwithessentialfeatures,includingheartratemonitoringandfitnesstrackingAppleWatchSeries7/8/9Flagshipsmartwatcheswithadvancedtechnology,includingbloodoxygensaturationmonitoring,ECGfunctionality,andmoreAppleWatchseriesAirPodsseriesAirPodsProWirelessearbudswithactivenoisecancellationandSiriintegration,perfectforcommerceandtravelAirPodsMaxPremiumoverearheadphoneswithadvancedaudioqualityandSiriintegration,suitableformusicloversandpodcastlistenersCompactsmartspeakerwithSiriintegrationandexcellentsoundquality,suitableforsmallspacesandbudgetsHomePodminiPremiumsmartspeakerwithadvancedaudioqualityandmultiroomfunctionality,idealforhomeentertainmentsystemsHomePodHomePodcollectionBrandphilosophyanddesignphilosophy03Apple'sdesignphilosophyemphasizestheremovalofunnecessaryfeaturesandelements,resultinginastreamlinedandeffectiveuserexperienceAppleproductsaredesignedtobeintuitiveandeasytouse,withafocusonsimplicityandminimalisminbothformandfunctionApplestreamstocreateproductsthatrequireminimalsetupandconfiguration,allowinguserstofocusonwhattheywanttodomorethanhowtousethedeviceSimplicityfirst單擊此處添加正文，文字是您思想的提一一二三四五六七八九一二三四五六七八九一二三四五六七八九文，單擊此處添加正文，文字是您思想的提煉，為了最終呈現(xiàn)發(fā)布的良好效果單擊此4*25}Applealsoinvestsinhealthinuserfriendlysoftwarefeatures,suchasSiri,thatmakesiteasyforuserstocontroltheirdevicesandaccessinformationApplepayattentiontodetailssuchasthequalityofmaterialsused,thefeelofbuttonsandswitches,andthereadabilityofdisplays,ensuringthattheuserexperienceisaspositiveaspossibleUserexperiencefirstAppleisknownforitscommitmenttoinnovation,investinghealthinresearchanddevelopmenttocreatenewproductsandfeaturesthatareaheadofthecurveApple'scultureresourcesrisktakingandexperimentation,allowingemployeestothinkoutsidetheboxandcomeupwithnewideasthatpushtheboundariesoftechnologyApple'scontinuouspursuitofinnovationguaranteesthatitsproductsarealwaysattheforefrontoftechnology,providinguserswiththebestpossibleexperienceContinuousinnovationApplebelievesthatthebestuserexperiencecomesfromrightfullyintegratinghardwareandsoftware,ensuringthatbothworktogetherseamlesslyApple'sself-developedoperatingsystemsiOSandmacOSaredesignedtotakeadvantageoftheuniquefeaturesandcomponentsofApple'shardware,suchastheTouchIDfingerprintsensorortheRetinadisplayThisintegrationallowsAppletodeliveraconsistentandoptimizeduserexperienceacrossitsrangeofproducts,makingiteasyforuserstoswitchbetweendevicesandpickupwheretheyleftoff010203TightlyintegratinghardwareandsoftwareSocialresponsibilityandenvironmentalcommitment0401Applehasimplementedgreenmanufacturingpracticesacrossitssupplychain,aimingtoreduceenvironmentalimpactandresourceconsumption02ApplehaspartneredwithsupplierstopromotetheuseofrenewableenergyandreducedependenceonbasicfuelsApplehasalsoimplementedwastereductionmeasures,suchasrecyclingandreuse,tominimizesolidwastegenerationGreenmanufacturing0201Appleiscommittedtoensuringfairlaborpracticesthroughitssupplychain,includingattentionforworkerrights,safety,andwellbeing02Applerequiresitssupplierstoadapttolocallaborlawsandinternationallaborstandards,suchastheInternationalLaborOrganization'sDeclarationonFundamentalPrinciplesandRightsatWork03ApplealsoconductsregularauditsandassessmentsofitssupplierstoensurecompliancewithitslaborstandardsFairLaborPracticeApplehasimplementedvariouswastereductionmeasuresinitsoperations,includingrecycling,reuse,andcompositionApplehasalsooptimizeditswaterusageinmanufacturingprocessesandfacilities,usingwatersavingtechnologiesandwatertreatmentsystemsApplehasalsopartneredwithsupplierstopromotewaterefficiencyandreducewaterusageinthesupplychainReducewasteandwaterresourceusageMarketpositionandcompetitors05MarketleaderAppleEnglishCourseiswidelyrecognizedasthemarketleaderinEnglishlanguagelearningsoftware,withastrongreputationforqualityandinnovationBroadreachAppleEnglishCurriculumhasaglobalreach,withusersinover100countries,makingitapopularchoiceforlearnersofEnglishfromdiversebackgroundsTargetedlearningThecoursewareisdesignedtoprovideapersonalizedlearningexperience,cateringtodifferentlevelsandneeds,frombeginnerstoadvancedlearnersMarketpositionDuolingo:DuolingooffersafreelanguagelearningplatformwithafunandaddictivegamelikeinterfaceItispopularamongyounglearnersandthosewhopreferamorecasualapproachtolanguagelearningRosettaStone:RosettaStoneisknownforitsintegrationmethodoflanguagelearning,providinglearnerswithacomprehensivepackageofaudio,visual,andinteractivetoolsItistargetedatserieslearnerswhoarewillingtopayforamorecomprehensivelearningexperienceFluentU:FluentUtakesadifferentapproachbyfocusingonauthenticvideostoteachlanguageUserscanlearnrealworldvocabularyandpresencestructurethroughnaturallanguagevideos,makingitsuitableforthosewhopreferamorepracticallearningapproachMaincompetitorsFutureOutlook06AR/VRtechnology010203AR/VRtechnologywillbeusedtocreatemoreimmersiveandinteractiveEnglishlearningexperiences,allowingstudentstoengagewiththelanguageinamorenaturalandauthenticwayAR/VRexperiencescanproviderealisticsimulationsofrealworldscenarios,suchastravelingorsocialinteractions,whereEnglishiscommonlyusedThesetechn