電子商務(wù)英語 參考試卷

《電子商務(wù)專業(yè)英語》參考試卷命題人：張強(qiáng)華司愛俠參考試卷一、寫出以下單詞的中文意思（每小題0.5分，共10分）1compliance11chargeback2feedback12container3insurance13customize4scalable14delivery5shortage15distribution6priority16functionality7invoice17hub8replenishment18interface9brick-and-mortar19iteration10carrier20keyword二、根據(jù)給出的中文意思，寫出英文單詞（每小題0.5分，共10分）1n.規(guī)劃，設(shè)計(jì)，布局11vt.履行，執(zhí)行2n.鏈接12n.缺陷3n.物流，后勤13n.收條，收據(jù)4n.維護(hù)，保持14v.&n.再訂購5n.原料；材料；素材15n.保留率6n.商機(jī)16n.出貨，裝船7n.選項(xiàng)，選擇權(quán)，[經(jīng)]買賣的特權(quán)17n.標(biāo)準(zhǔn)8v.外包，外界供應(yīng)18n.供應(yīng)者，補(bǔ)充者，廠商，供給者9n.貨盤19n.倉庫，貨棧vt.貯入倉庫10n.付款，支付，報(bào)酬20vt.履行，執(zhí)行1add-to-cartrate2assumerisk3backlink4bouncerate5businessmodel6cashflow7channelmanagement8cross-bordere-commerce9customerreview10customersatisfaction四、根據(jù)給出的中文意思，寫出英文短語（每小題1分，共10分）1滯銷商品2參與率3固定成本4定貨單5付費(fèi)流量6支付網(wǎng)關(guān)7利潤空間，利潤率8零售店9購物車10社交媒體營銷五、寫出以下縮略語的完整形式和中文意思（每小題1分，共10分）縮略語完整形式中文意思13PL2B2C3CAC4CRM5COGS6EPS7ERP8NFC9ROI10SEO六、閱讀短文，回答問題（每小題2分，共10分）SellerCodeofConductAllsellersareexpectedtoadheretothefollowingpolicieswhenlistingproductsonAmazon.SelleroffensesandprohibitedcontentcanresultinsuspensionofyourAmazonaccount.ThispolicyrequiresthatsellersactfairlyandhonestlyonAmazontoensureasafebuyingandsellingexperience.Allsellersmust:?ProvideaccurateinformationtoAmazonandourcustomersatalltimes?ActfairlyandnotmisuseAmazon’sfeaturesorservices?NotattempttodamageorabuseanotherSeller,theirlistingsorratings?Notattempttoinfluencecustomers’ratings,feedback,andreviews?Notsendunsolicitedorinappropriatecommunications?NotcontactcustomersexceptthroughBuyer-SellerMessaging?NotattempttocircumventtheAmazonsalesprocess?NotoperatemorethanonesellingaccountonAmazonwithoutalegitimatebusinessneedViolatingtheCodeofConductoranyotherAmazonpoliciesmayresultinactionsagainstyouraccount,suchascancellationoflistings,suspensionorforfeitureofpayments,andremovalofsellingprivileges.Moredetailsaboutthesepoliciesarebelow.AccurateInformationYoumustprovideaccurateinformationtoAmazonandourcustomers,andupdatetheinformationifitchanges.Forexample,thismeansthatyoumustuseabusinessnamethataccuratelyidentifiesyourbusinessandlistyourproductsinthecorrectcategory.ActingFairlyYoumustactfairlyandlawfullyandmaynotmisuseanyserviceprovidedbyAmazon.Examplesofunfairactivitiesinclude:?ProvidingmisleadingorinappropriateinformationtoAmazonorourcustomers,suchasbycreatingmultipledetailpagesforthesameproductorpostingoffensiveproductimages?Manipulatingsalesrank(suchasbyacceptingfakeordersorordersthatyouhavepaidfor)ormakingclaimsaboutsalesrankinproducttitlesordescriptions?Attemptingtoincreasethepriceofaproductafteranorderisconfirmed?Artificiallyinflatingwebtraffic(usingbotsorpayingforclicks,forexample)?AttemptingtodamageanotherSeller,theirlistingsorratings?AllowingotherpeopletoactonyourbehalfinawaythatviolatesAmazon’spoliciesoryouragreementwithAmazonRatings,Feedback,andReviewsYoumaynotattempttoinfluenceorinflatecustomers’ratings,feedback,andreviews.Youmayrequestfeedbackandreviewsfromyourowncustomersinaneutralmanner,butmaynot:?Payfororofferanincentive(suchascouponsorfreeproducts)inexchangeforprovidingorremovingfeedbackorreviews?Askcustomerstowriteonlypositivereviewsoraskthemtoremoveorchangeareview?Solicitreviewsonlyfromcustomerswhohadapositiveexperience?Reviewyourownproductsoracompetitors’productsCommunicationsYoumaynotsendunsolicitedorinappropriatemessages.AllcommunicationstocustomersmustbesentthroughBuyer-SellerMessagingandbenecessaryforfulfillingtheorderorprovidingcustomerservices.Marketingcommunicationsareprohibited.CustomerInformationIfyoureceivecustomerinformationsuchasaddressesorphonenumberstofulfillorders,youmayusethatinformationonlytofulfillordersandmustdeleteitaftertheorderhasbeenprocessed.Youmaynotusecustomerinformationtocontactcustomers(exceptthroughBuyer-SellerMessaging)orshareitwithanythird-party.CircumventingtheSalesProcessYoumaynotattempttocircumventtheAmazonsalesprocessordivertAmazoncustomerstoanotherwebsite.Thismeansthatyoumaynotprovidelinksormessagesthatpromptuserstovisitanyexternalwebsiteorcompleteatransactionelsewhere.MultipleSellingAccountsonAmazonYoumayonlymaintainoneSellerCentralaccountforeachregioninwhichyousellunlessyouhavealegitimatebusinessneedtoopenasecondaccountandallofyouraccountsareingoodstanding.Ifanyofyouraccountsarenotingoodstanding,wemaydeactivateallofyoursellingaccountsuntilallaccountsareingoodstanding.Examplesofalegitimatebusinessjustificationinclude:?Youownmultiplebrandsandmaintainseparatebusinessesforeach?Youmanufactureproductsfortwodistinctandseparatecompanies?YouarerecruitedforanAmazonprogramthatrequiresseparateaccountsFilingInfringementNoticesasanAgentorBrandProtectionAgencyAmazonunderstandsthatmanybrandsmaychoosetohavebrandprotectionagenciesoragentsreportintellectualpropertyinfringementontheirbehalfandacceptssubmissionsfromauthorizedagents.However,Amazondoesnotpermitindividualswithactivesellingaccountstofileinfringementnoticesasanagentofabrandwhenthefilingofthosenoticescouldbenefittheirownsellingaccount(throughremovingcompetinglistings,forexample).Anysellersfilingnoticesasanagenttobenefittheirownstatusasasellermayhavetheirsellingaccountterminated.Whatdoesthispolicyrequire?WhatmayviolatingtheCodeofConductoranyotherAmazonpoliciesresultin?Whatmayyoudoifyoureceivecustomerinformationsuchasaddressesorphonenumberstofulfillorders?Whatmaywedoifanyofyouraccountsarenotingoodstanding?WhatdoesAmazonnotpermitindividualswith？七、將下列詞填入適當(dāng)?shù)奈恢茫吭~只用一次）。（每小題10分，共20分）填空題1供選擇的答案:charactersexistingexperienceupdateinformationrulescodedetailproductdescribeProductDetailPageRulesCustomerswillfirstlearnaboutyouroffersonaproductdetailpage.Thepoliciesbelowensureeachproductdetailpagecoversasingleuniqueitem.Thishelpsgivecustomersaclearandconsistentbuying___1___.

Ingeneral,youwillneedto:?ComplywithanyrelevantstyleguidesandrefrainfromusingHTML,JavaScript,orothercode.?Excludeinappropriatecontentsuchasobsceneoroffensivematerials,linksorcontactinformation,plotspoilers,reviewsorrequestsforreviews,andadvertising.?Accuratelycategorizeand___2___yourproducts.?Refrainfromcreatingduplicatepagesforaproductthatalreadyhasadetailpage.?Createnewdetailpagesfornewproductsorversions.?Onlycreatevalid“variations”thatrelatetotheprimary___3___.Policiesforwritinglistings?Complywiththerelevantstyleguidefortheproductyou'relisting.Youcanfindgeneral___4___thatapplytoallproductsinthe

AmazonServicesQuickStartStyleGuide.Sometypesofproducthaveextrastyleguidelines.?Don’tuseHTML,JavaScript,orothertypesof___5___inyourproductdetailpages.

Asaspecialcase,youcanuselinebreaks</br>inthedescription.?Producttitlesmustnothavemorethan200___6___,includingspaces.Thisupperlimitappliestoallcategories.

Somecategoriesmighthavealimitofevenfewercharacters.?ComplywithAmazonlistingstandardsforanyproductsoldonAmazon.Failuretodosocreatesanegativecustomerexperienceandmayresultinyoursellingprivilegesbeingtemporarilyorpermanentlyremoved.Policiesforaddingdetailpages?YoucannotadddetailswhichinfringeupontheIPrightsofotherpartiesorindividuals.?YoumustnotuseAddaProduct,inventoryfiles,andAmazonMarketplaceWebServices(AmazonMWS)listingAPIsforanypurposeotherthanlistingproductsonAmazon.?Youmustnotusefalseproductidentification___7___inproductdetailpages.ThisincludesUPCcodesandpublicationdates.?YoumustnotcreateaproductdetailpageforaproductalreadyinAmazon'scatalog.?Youmustnotuseproductdetailpagestocross-merchandiseorcross-promoteaproduct.?ForBooks,Music,Videos,andDVDs(BMVD),youmustnotuseasingleproductdetailpagetoadvertisemorethanoneproduct.BMVD-onlyproductbundlesmustbedefinedbythepublisherormanufacturerandhaveasingleISBN,UPC,orEANthatisdifferentfromtheproductidentifierofanysingleiteminthebundle.Policiesforeditingdetailpages?Youmayonly___8___detailpagestobetterormoreaccuratelydescribetheproductasoriginallylisted.Forexample,permissibleupdatesincludeadditionaldetails,clarifications,grammaticalfixes,orremovalofcontentthatviolatesAmazonpolicy.?Youmustnotuseanexistinglistingforanewversionofaproduct.Thisincludeschangesincolor,size,material,features,andproductname.Instead,createanewproduct___9___pageforeachnewversion.Forexample,amanufacturerupdatesitsstreamingmediaplayerbyaddinganewremotecontrolwithfourbuttonsinsteadoftwo.ThisproductismateriallydifferentfromtheolderversionanditmustbelistedasanewASIN.?Ifyouchoosetore-brandaproductyoumustcreateanewASINratherthanupdatean___10___ASIN.Thisistrueeveniftheproductisunbrandedanddoesnotchangemateriallyafterthebrandchange.Thisincludesaddingabrandtoapreviouslyunbrandedproduct.填空題2供選擇的答案:employeesknowledgerefundchangediscountmanipulatingsellersmemberauthenticviolationsCustomerProductReviewsPoliciesCustomerreviewsareanintegralpartofthecustomershoppingexperienceonAmazon.Customersusethesereviewstolearnmoreabouttheproduct,assesswhetheritfitstheirneeds,andmakeaninformedpurchasedecision.Customerreviewsalsohelp___1___understandthecustomers’sentimentabouttheirproducts,whatfeaturesoraspectsoftheproductcustomerslike,andwhatareasneedimprovements.Reviewsalsoprovidesellerswithideasonhowtoimprovetheirproducts.Inorderforcustomerreviewstocontinuetoprovidethesebenefitstocustomersandsellers,theyhavetoremainatrueand___2___reflectionofcustomers’experienceswiththeproducts.Amazon's

CommunityGuidelines

havespecificpoliciesthataremeanttoprotecttheauthenticityofCustomerReviews,andweaskyoutocomplywiththesepoliciesandreportany___3___youmightnotice.WestronglyurgeyoutothoroughlyreviewAmazonCustomerReviewspoliciesandimmediatelycorrectanyviolatingactions.Itisimportantthatyoueducateyourbusinesspartners,___4___,andanythird-partypartnersyouworkwithaboutthesepoliciesaswell.Anyinfractionsbyyourbusinesspartners,employees,orthirdpartyagencieswillresultinenforcementactions,evenifithappenedwithoutyour___5___orconsent.ViolationstoCustomerReviewspoliciesinclude,butarenotlimitedto,theseactions:?Asellerpostsareviewoftheirownproductortheircompetitor'sproduct.?Aselleroffersathirdpartyafinancialreward,___6___,freeproducts,orothercompensationinexchangeforareviewontheirproductortheircompetitor’sproduct.Thisincludesusingservicesthatsellcustomerreviews,websites,orsocialmediagroups.?Asellerofferstoprovidea___7___orreimbursementafterthebuyerwritesareview(includingreimbursementviaanon-Amazonpaymentmethod).Thiscouldbedoneviabuyer-sellermessagingonAmazonordirectlycontactingcustomersorusing3rd

partyservices,websites,orsocialmediagroups.?Asellerusesathird-partyservicethatoffersfreeordiscountedproductstiedtoareview(forexample,areviewclubthatrequirescustomerstoregistertheirAmazonpublicprofilesothatsellerscanmonitortheirreviews).?Afamily___8___oremployeeofthesellerpostsareviewoftheseller'sproductoracompetitor'sproduct.?Asellerasksareviewertochangeorremovetheirreview.Theymightalsoofferarefundorothercompensationtoareviewerinexchangefordoingso.?AsellerdivertsnegativereviewstobesenttothemortoadifferentfeedbackmechanismwhilepositivereviewsaresenttoAmazon.?Asellercreatesavariationrelationshipbetweenproductswiththeaimof___9___reviewsandboostingaproduct’sstarratingviareviewaggregation.?AsellerinsertsarequestforapositiveAmazonrevieworanincentiveinexchangeforareviewintoproductpackagingorshippingbox.?Asellerusesacustomeraccounttowriteor___10___areviewonhisorhiscompetitor’sproduct.Amazonhasazero-tolerancepolicytowardsanycustomerreviewsviolations.Ifwedetectanyattemptstomanipulatecustomerreviews,wetakeimmediateactionsthatinclude,butarenotlimitedto:?Immediateandpermanentwithdrawaloftheseller’ssellingprivilegesonAmazonandwithholdingoffunds.?Theremovalofalltheproduct’sreviewsandpreventingtheproductfromreceivingfuturereviewsorratings.?PermanentdelistingoftheproductfromAmazon.?Legalactionagainsttheseller,includinglawsuitsandreferraltocivilandcriminalenforcementauthorities.?Disclosingtheseller’snameandotherrelatedinformationpublicly.八、短文翻譯（每小題10分，共20分）翻譯題1.FreeTradeZoneWarehouseWhatIsaFreeTradeZone(FTZ)Warehouse?FreeTradeZonesareusuallylocatednearCustomsandBorderProtectionportsofentry.FTZwarehouseswerecreatedinthe1930stohelpU.S.companiesimprovetradeandincreasetheircompetitivenessatthegloballevel.Incontrastto

bondedwarehouses,whicharetypicallycustoms-controlledfacilities,FTZwarehousesoperateunderadifferentsetofrules.Further,taxguidelinesaredifferentforFTZwarehouses.HowAreFTZWarehousesUsed?AFTZwarehouseallowsyoutoimportalmostanytypeoflegalmerchandisewithoutpayingexpensiveimportdutiesordealingwithothertypesofformalcustomsentryprocedures.Theonlypaperworkthatneedstobefiledisacustomsentryformforanymerchandiseyouwanttoremovefromthewarehouselater.Youcanchoosetohavethetariffineffecteitherwhenthegoodsenterthewarehouseorwhenthey’reshippedout.BenefitsofaFTZWarehouseBecauseaFTZwarehouseallowsyoutoimportgoodswithoutdutiesormostfeesandinventorytaxes,theobviousbenefitiscostsavings.SavingsarefurtherincreasedbecauseaFTZalsoprovides:?Relieffrominvertedtariffs?Dutyexemptionsonre-exports?Dutyeliminationonwaste,scrapandyieldloss?CustomsdutyexemptionsonFTZ-to-FTZtransfers?Betterqualitycontrol,complianceandinventorytracking?IndefinitestorageofgoodsAFTZwarehousealsopermitsassemblyandtesting,destruction,salvaging,processing,cleaning,mixing,relabeling,repackagingandmore.YoucanevenmanufactureinaFTZwarehousewithspecialpermissionfromtheFTZboard.TaxesandCustomsRegulationsforFTZWarehousesAnylegalmerchandise,domesticorforeign,canbestoredinaFTZwarehouse.Merchandiseimportedfromanothercountryisnottaxeduponentry,butinsomespecialcasesaFederalExciseTaxmightbechargedfordomesticgoodswhenthey’readmitted.IfimportedmerchandisegetsshippedforexportwithoutleavingtheFTZ,thennotaxordutyischargedonthegoods.CustomsentryregulationsonlyapplytogoodswhentheyareremovedfromaFTZforconsumptionintheUnitedStates.Nodutyisrequiredongoodsthataredestroyed,damagedorclassifiedasnon-usableforanyreason.Allmerchandise,domesticorforeign,canbestoredforanunlimitedamountoftime.翻譯題2.KeepingYourAccountInformationSecureThesecurityofyouraccountisimportanttousbecauseitiscentraltoyourbusiness.WerecommendthefollowingbestpracticestoreinforcethesecurityofyourAmazonaccount:Setup

Two-StepVerification

forallofyourAmazonaccounts.Youcanreinforceyourpasswordsecurityinthiswayasyouarerequiredtoenteranadditionalcodefromyourphoneswhensigningintoyouraccount.Thiscangreatlyreducetheriskofunauthorizedaccessifthepasswordiscompromised.Pickstrongpasswordsthataredifferentforeachofyouraccountsand

changeyourpassword

regularly.Makesurethattheemailaddressorthemobilenumberthatyouusetosign-intoyouraccountisup-to-date.Ifyourbusinesshas

multipleusers,thenhaveeachusersetuptheirownaccountandthenlinkyouraccounts.

Ensurethatyouregularlyreviewsecondaryuserswhohaveaccesstoyouraccountandrevokeaccesstouserswhonolongerneedaccess.ReviewyourNotificationSettingsandensurethatyouhavetherequiredsetuptoreceivenotificationsofimportantactionsbeingtakenonyouraccount.Bewareofphishing.Amazonneverasksyoutoverifysensitiveinformationviaemail.Submitsuchinformationonlywhencompletinganorderonourwebsite,registeringtosellonAmazon,orupdatingaccountinformationinSellerCentral.Ifyouareeverindoubtabouttheauthenticityofanemail,visitoursitedirectlybytypingtheaddressintoyourbrowserbar,ratherthanclickinganylinks.IfyoubelieveyourAmazonaccounthasbeencompromised,followthestepsbelow:?ChangeyourSellerCentralloginpassword.Ifyouarenotabletologintoyouraccount,contactSellerSupport.?Reviewthefollowinginformationinyouraccounttodetermineifanychangeshavebeenmade:Emailaddresspreferences,paymentinformation,userpermissions,Amazonstorefrontdetailsandlistingandconditionnotes.?Youremailaccountmighthavebeencompromisedaswell.Considerchangingtheemailaddressassociatedwithyouraccountanduseadifferentpasswordforyouremailaccount.?Ifyoureceiveemailsorlinksthatyoususpectarephishingattempts,reportthemto

stop-spoofing@.?ContactSellerSupporttoreportthatyouraccounthasbeencompromised.

參考試卷答案一、寫出以下單詞的中文意思（每小題0.5分，共10分）1compliancen.合規(guī)性；遵守，服從11chargebackn.退款2feedbackn.反饋12containern.集裝箱3insurancen.保險(xiǎn)，保險(xiǎn)單，保險(xiǎn)費(fèi)13customizev.定制，用戶化4scalableadj.可升級的14deliveryn.交付，交貨5shortagen.缺貨，不足，缺乏15distributionn.分配，分發(fā)，發(fā)送6priorityn.優(yōu)先，優(yōu)先權(quán)；重點(diǎn)16functionalityn.功能性7invoicen.發(fā)票，發(fā)貨單v.開發(fā)票，記清單17hubn.樞紐，中心8replenishmentn.補(bǔ)給，補(bǔ)充18interfacen.界面；接口9brick-and-mortaradj.實(shí)體的19iterationn.迭代，反復(fù)；重述；循環(huán)10carriern.運(yùn)輸工具；運(yùn)貨商20keywordn.關(guān)鍵字，關(guān)鍵詞二、根據(jù)給出的中文意思，寫出英文單詞（每小題0.5分，共10分）1n.規(guī)劃，設(shè)計(jì)，布局layout11vt.履行，執(zhí)行perform2n.鏈接link12n.缺陷pitfall3n.物流，后勤logistics13n.收條，收據(jù)receipt4n.維護(hù)，保持maintenance14v.&n.再訂購reorder5n.原料；材料；素材material15n.保留率retention6n.商機(jī)niche16n.出貨，裝船shipment7n.選項(xiàng)，選擇權(quán)，[經(jīng)]買賣的特權(quán)option17n.標(biāo)準(zhǔn)standard8v.外包，外界供應(yīng)outsource18n.供應(yīng)者，補(bǔ)充者，廠商，供給者supplier9n.貨盤pallet19n.倉庫，貨棧vt.貯入倉庫warehouse10n.付款，支付，報(bào)酬payment20vt.履行，執(zhí)行perform1add-to-cartrate加入購物車率2assumerisk承擔(dān)風(fēng)險(xiǎn)3backlink反向鏈接4bouncerate彈出率，跳離率，網(wǎng)站跳出率5businessmodel商業(yè)模型，業(yè)務(wù)模式6cashflow現(xiàn)金流7channelmanagement渠道管理8cross-bordere-commerce跨境電子商務(wù)9customerreview顧客評論10customersatisfaction客戶滿意度四、根據(jù)給出的中文意思，寫出英文短語（每小題1分，共10分）1滯銷商品deadstock2參與率engagementrate3固定成本fixedcost4定貨單orderform5付費(fèi)流量paidtraffic6支付網(wǎng)關(guān)paymentgateway7利潤空間，利潤率profitmargin8零售店retailstore9購物車shoppingcart10社交媒體營銷socialmediamarketing五、寫出以下縮略語的完整形式和中文意思（每小題1分，共10分）縮略語完整形式中文意思13PLThird-PartyLogistics第三方物流2B2CBusiness-to-Consumer企業(yè)對個(gè)人3CACCustomerAcquisitionCost客戶獲取成本4CRMCustomerRelationshipManagement客戶關(guān)系管理5COGSCostOfGoodsSold銷售成本6EPSElectronicPaymentSystems電子支付系統(tǒng)7ERPEnterpriseResourcePlanning企業(yè)資源計(jì)劃8NFCNearFieldCommunication近距離通信9ROIReturnOnInvestment投資回報(bào)率10SEOSearchEngineOptimization搜索引擎優(yōu)化六、閱讀短文，回答問題（每小題2分，共10分）ThispolicyrequiresthatsellersactfairlyandhonestlyonAmazontoensureasafebuyingandsellingexperience.ViolatingtheCodeofConductoranyotherAmazonpoliciesmayresultinactionsagainstyouraccount,suchascancellationoflistings,suspensionorforfeitureofpayments,andremovalofsellingprivileges.Ifyoureceivecustomerinformationsuchasaddressesorphonenumberstofulfill