2023年9月三級公共英語考試閱讀壓軸訓(xùn)練

2023年9月三級公共英語考試閱讀壓軸訓(xùn)

練

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RelationshipBanking

oneofthemoredissemblestrendsinthe

financial-serviceindustryinrecenttimeshasbeenthe

adoptionofprogramsdesignedtoencouragemore

personalizedrelationshipsbetweenan

institution'semployeesanditsclients,

particularlythosewhoaremajordepositors.The

expressionmostcommonlyusedtodescribethetypeof

programisrelationshipbanking.Agooddefinitionis

providedinthe1985bookMarketingFinancialServices:

Inrelationshipbankingtheemphasisison

establishingalong-term,multiple-service

relationship;onsatisfyingthetotalityofthe

client'sfinancialneed;onminimizingtheneedor

desireofclientstosplintertheirfinancialbusiness

amongvariousinstitutions.

Implicitwithinanydefinitionofrelationship

bankingisrecognitionthatthefinancial-service

requirementsofoneinpidualorrelationshipgroup.A

successfulrelationship-bankingprogramis,therefore,

independentinpidualinalargepartonthedevelopment

ofaseriesoffinancial-servicepackage,eachdesigned

tomeettheneedsofidentifiablyhomogeneousgroups.

Anotherdimensionofrelationshipbankingisthe

developmentofhighlypersonalizedrelationships

betweenemployeeandclient.Inmostfinancial

institutionstodaytheclientisservicedbyany

employeewhohappenstobefreeatthetime,regardless

ofthenatureofthetransaction,personalized

relationshipsarethereforedifficulttoestablish.In

afullrelationship-bankingprogram,however,the

clientknowsthereisoneinpidualwithinthe

institutionwhohasintimateknowledgeofthe

client'srequirementsandpreferencesregarding

complextransactions,overtime,theclientdevelops

ahighlevelofconfidenceinthisemployee.Inshort,

apersonalizedrelationshipevolvesbetweenclientand

employee.

1.Withwhatsubjectisthepassagemainly

concerned?

A.thedeclineofthefinaneial-serviceindustry

B.varietywithinfinancialservices

C.awaymakingmorepersonal

D.increasingeverydaybankingtransaction

2.Whichofthefollowingcanbeinferredfromthe

passageaboutrelationshipbankingprograms?

A.theyhaverecentlybeendiscontinued

C.theywillshortlyused

D.theywillbeusedinthedistantfuture

3.Whatisthemeaningofthewordinstitutionsin

thefirstparagraph?

A.banksB.schools

C.hospitalsD.policestations

4.Accordingtothedefinitionofrelationship

bankingquotedinthepassage,oneofthemainaimsof

thistypeofbankingistoencourageclientsto.

A.consultwitheachotherconcerningtheir

finances

B.keepalltheirbusinesswithasinglebank

C.recognizetheirownbanking

D.keeptheirfinancialrequirementtoaminimum

5.Accordingtothepassage,whatisanecessary

firststepininstitutingrelationshipbanking?

A.resigningbankbuildings.

B.hiringcongenialstaffwhomakeclientswelcome.

C.recognizingtheneedsofgroupsandinpiduals.

D.teachingbankemployeestobemoreconfident.

解析：

1.C本文主要講解并描述的是使銀行服務(wù)更加特性化

的方法。文章的開頭就點明白主題。oneofthemore

dissemblestrendsinthefinancial-serviceindustryin

recenttimeshasbeentheadoptionofprogramsdesigned

toencouragemorepersonalizedrelationshipsbetween

aninstitutionsemployeesanditsclients

2.B第一段提到了，由此可以推斷關(guān)系銀行這一項目

已經(jīng)得到了采納。

3.A指公共機構(gòu)，在本文中指的是銀行。

4.B其次段最終一句，Inrelationshipbankingthe

emphasisisonminimizingtheneedordesireofclients

tosplintertheirfinancialbusinessamongvarious

institutions.

關(guān)系銀行的目的是把客戶分散資金到不同銀行中的需

求和期望降到最低，使他們只在一個銀行進行交易，只與一

個銀行保持業(yè)