新視野商務(wù)英語綜合教程4 第二版 教案 Unit 5 Mergers and Acquisition

Unit5MergersandAcquisition

UnitOverview（單元概覽）

Bystudyingthisunit,youareexpectedto:

?understandthedefinitionsandfeaturesofmergerandacquisition;

?learnsomefamousM&Acases;

?learnsomeM&Astrategies;

?knowhowtomakeslidesforPowerPointpresentationbysummarizingthemain

ideas.

Lead-in（主題導(dǎo)入）

Task1

?AskthestudentstosearchtheInternetforthedefinition.

?Askthemtotalkaboutthedifferencesofthetwoconceptsbasedonthe

definitions.

?Askthemtodefinethetwotermsintheirownwordsifpossible.

Task2

?AsktheStudentstoreadallthestatementsfirst.

?AskthemtosightinterpretallthesentencesintoChinese.

ReadingA(精讀課文)

Task1

?Askthestudentswhethertheyrecognizethebrands.

?Letthemtalkabouttheautomobiletrademarksthattheyknow.

?Letthemtalkabouttheirfavoritecarbrandsandthereasons.

BackgroundInformation

?TataGroupisanIndianMultinationalcorporationconglomeratecompany

headquarteredinMumbai,Maharashtra,India.Itencompassessevenbusinesssectors:

communicationsandinformationtechnology,engineering,materials,services,

energy,consumerproductsandchemicals.TataGroupwasfoundedin1868by

JamsetjiTataasatradingcompany.Ithasoperationsinmorethan8()countriesacross

sixcontinents.TataGrouphasover100operatingcompanieswitheachofthem

operatingindependently.Outofthem32arepubliclylisted.ThemajorTata

companiesareTataSteel,TataMotors,TataConsultancyServices(TCS),Tata

Power,TataChemicals,TataGlobalBeverages,TataTeleservices,TitanIndustries,

TataCommunicationsandTajHotels.Thecombinedmarketcapitalisationofallthe

32listedTatacompanieswasINR8.4Trillion($141.27billion)asofJuly2014.Tata

receivesmorethan58%ofitsrevenuefromoutsideIndia.TataMotorsLimitedisthe

largestmanufacturerinIndianautomotiveindustry.Itistheleaderincommercial

vehicles,andamongthetopinpassengervehicles.

?JaguarCarsisabrandofJaguarLandRover,aBritishmultinationalcar

manufacturerheadquarteredinWhitley,Coventry,England,ownedbytheIndian

companyTataMotorssince2008.

?JaguarwasfoundedastheSwallowSidecarCompanyin1922,originallymaking

motorcyclesidecarsbeforedevelopingpassengercars.Thenamewaschangedto

JaguarafterWorldWarIItoavoidtheunfavourableconnotationsoftheSSinitials.

AmergerwiththeBritishMotorCorporationfollowedin1966,theresultingenlarged

companynowbeingrenamedasBritishMotorHoldings(BMH),whichin1968

mergedwithLeylandMotorCorporationandbecameBritishLeyland,itselftobe

nationalisedin1975.Jaguarwasde-mergedfromBritishLeylandandwaslistedon

theLondonStockExchangein1984,becomingaconstituentoftheFTSE100Index

untilitwasacquiredbyFordin1990.Jaguarhas,inrecentyears,manufacturedcars

fortheBritishPrimeMinister,themostrecentdeliverybeinganXJinMay2010.The

companyalsoholdsroyalwarrantsfromQueenElizabethIIandPrinceCharles.

?LandRoverisabrandoftheBritishcarmanufacturerJaguarLandRover,which

specialisesinfour-wheel-drivevehicles.JaguarLandRover,withitsheadquartersin

Whitley,Coventry,wasacquiredbyTataMotors,anIndiancompany,in2008.

?TheLandRovernamewasoriginallyusedbytheRoverCompanyforonespecific

vehiclemodel,namedsimplytheLandRover,launchedbyRoverin1948.Overthe

followingyearsitdevelopedintoamarqueencompassingarangeoffour-wheel-drive

models,includingtheDefender,Discovery,Freelander,RangeRover,RangeRover

SportandRangeRoverEvoque.LandRoversarecurrentlyassembledinthe

company'sHalewoodandSolihullplants,withresearchanddevelopmenttaking

placeatJLR'sGaydonandWhitleyengineeringcentres.LandRoversold194,000

vehiclesworldwidein2009.

?TheFordMotorCompany(colloquiallyreferredtoasFord)isanAmerican

multinationalautomakerheadquarteredinDearborn,Michigan,asuburbofDetroit.

ItwasfoundedbyHenryFordandincorporatedonJune16,1903.Thecompanysells

automobilesandcommercialvehiclesundertheFordbrandandmostluxurycars

undertheLincolnbrand.FordalsoownsBrazilianSUVmanufacturer,Troller,and

AustralianperformancecarmanufacturerFPV.Inthepastithasalsoproduced

tractorsandautomotivecomponents.Fordownsa2.1%stakeinMazdaofJapan,an

8%stakeinAstonMartinoftheUnitedKingdom,anda49%stakeinJianglingof

China.Italsohasanumberofjoint-ventures,twoinChina(ChanganFordMazdaand

FordLioHo),oneinThailand(AutoAllianceThailand),oneinTurkey(FordOtosan),

andoneinRussia(FordSollers).ItislistedontheNewYorkStockExchangeandis

controlledbytheFordfamily,althoughtheyhaveminorityownership.Itisdescribed

byForbesas"themostimportantindustrialcompanyinthehistoryoftheUnited

States”.

UnderstandingtheText

Task3

?Askthestudentstodecideonthetrueorfalsestatusofthepropositionwithout

readingthetext.

?Letthemgooverthetextagaintocheckwhethertheirideasarecorrect.

Activity1

?AskthestudentstosearchtheInternetfbrmoreinformationonJaguarandRover.

?AskthestudentstosumupalltheinformationandpresentitthroughPPTslides.

AdditionalMaterials

JaguarLandRovertorecruit1,300newstafftobuildlatestmodel

CarmakerJaguarLandRoveriscreating1,300newjobsafterannouncingitsnewestmodel

willbemadeinBritain.Theannouncementhasbeenhailedbythegovernmentasaringing

endorsementofthehealthoftheUK'sautomotiveindustryandaboostfortheeconomy.

ThejobswillbecreatedatJLR'sSolihullplantwherethefirmwillbuildthenewJaguar

crossoversportsutilityvehicle(SUV).

ChiefexecutiveRalfSpethsaidtheannouncement“onceagaindemonstratesour

commitmenttotheUKandtheadvancementofahi-tech,high-skilled,manufacturing-led

economy^^.ThemoveswerehailedbybusinesssecretaryVinceCableas“greatnewsfbr

Britishmanufacturingandaringingendorsementofourexpertiseininnovationand

technology”.Thefirmalreadyemploysmorethan30,000peopleintheUK,andthenew

jobsareanadditiontothe1,700announcedlastyearatthesameplanttobuildJaguar's

newestsportssaloon,theXE.JLRannouncedthelatestjobsboostaspartofitslong-term

strategyofinvestinginaluminumandlightweighttechnologies.

Task4

?Askthestudentstologonforsynonymsofthegivenwords.

?LetthestudentsgothroughtextAfortheanswer.

Activity2

?AskthestudentstosearchtheInternetfbrrelevantinformation.

?PrepareaPPTpresentationthatmaycoverthefollowingpoints:

WhydoesGeelywanttoacquireVolvo?

WhatcanGeelygainfromthedeal?

Howdopeoplecommentonthedeal?

Whatisyourownjudgment?

BackgroundInformation

OnlyafewyearsagoVolvo,aSwedishcarmaker,lookedlikeitwasheadingthesame

wayasitsnow-defunctcompetitor,Saab.Itssaleshadfallensharplyduringtheglobal

recessionandthecompanywasmakingseriouslosses.Itsowner,Ford,inthemidstofits

ownfinancialproblems,wasforcedtosellitin2010.Itwasnotobviousthatthenew

owner,ZhejiangGeelyHoldingsofChina,wouldbeabletorestoreVolvo'sfortunes.Now

GeelyisbettingVolvo'sfuture—anditsownhopesofbreakingintoWesternmarkets—on

an$11billioninvestmenttobuildarangeofnewcars.

Volvohasneverbeenamainstreamcarmaker,andproudlyso.Itspentdecades

buckingthetrendforslicklooks,andfocusedinsteadonsafety.Butitchangedgearafter

Fordboughtitin2000,andmadedesignthetoppriority.Thatresultedinthelaunchofthe

XC90,anSUV,backin2002.Inhindsight,thatdecisionalmostprovedtobeacatastrophic

error.Allsortsofcompetitors,fromNissantoMercedes-Benz,seizedtheopportunityto

stealVolvo'sclothesbypluggingthesafetyaspectsoftheirownmodels.Volvo'smarket

sharecollapsed,losingFordbillionsofdollarsonitsinvestment.Nevertheless,Volvo's

newownersarepinningtheirhopesonajazzed-upversionofthesamecar.OnAugust

26th,ataglitzypartyinStockholm,anewversionoftheXC90waslaunched.

Atfirstglance,thenewXC90looksalotlikeitspredecessor.Yetitisan

improvementinseveralimportantareas.Itisbetterproportionedandhasamoderngrille,

morespaceinsideandbettermaterialsinitsinteriors.Buttherealtransformationisnot

somethinglikelytoimmediatelycatchashopper'seye.ThewaythenewXC90hasbeen

designedwillmakeitmuchcheaperforVolvotoproduce.Itwillsharemajorcomponents

withatleastfouroftheeightnewmodelsVolvo'sboss,HakanSamuelsson,ispromising

by2019.Thisshouldmeansignificantcutsinthecostoftheparts,andshouldspeedup

themanufacturingprocess.ThefoursmallercarsVolvoplanstoproducewillbebasedon

asecondcommon“platform”-knowninternallyasCompactModularArchitecture

(CMA)—whichshouldhelpthefirmcutcostsfurther.

Volvoisalsoseekingtoreturntoitsrootsbyemphasisingthesafetyfeaturesofthe

XC90.Theseincludeanactivecruisecontrolthatacceleratesandbrakesautomaticallyin

trafficandavoidscollisions;andanothersystemthatpreventsthedriverfrom

inadvertentlyturningintooncomingtraffic.

ButanalystswonderwhetherVolvoscanregaintheirimageasthesafestcarsaround.

Althoughthecompanyannouncedin2012itsgoalofazero-deathsafetyrecordinnew

Volvocarsby2020,aspateoffiresinIndialastyearonVolvobuses(madebyanother

companyofthesamename)killed53peopleandtarnishedVolvo'sbrandacrosstheworld.

Andwithoutaclearadvantageintechnologyoveritslargercompetitorsoverall,Volvo

willhavetorelyheavilyonmarketingtostandoutfromthelikesofFord,Toyotaand

Volkswagen.

Forhispart,MrSamuelssonclaimsheisnottooworriedaboutthecompany'sfuture.

Salesroselastyearandthefirmhassetanambitioustargetofselling800,000newcarsa

yearby2020.Geelyhasalsoputitsmoneywhereitsmouthis:ithascommitteditselfto

investingthat$11billiontohelpVolvodevelopnewmodelsandbuildassemblyplantsin

Chinatomakethem.

AlthoughGeelyhasstressedthatitisgivingitsSwedishsubsidiaryroomtooperate

asa“standalonecompany”,itdidnotjustbuyVolvotokeepSweden'scarindustryalive.

PlanstoexpandproductionarefocusedonChina,notSweden.Volvois"verylikely”,Mr

Samuelssonsays,tostartexportingsomecars,currentlyonlyproducedinChina,tothe

UnitedStatesnextyear.ThatwouldbethefirsttimeacompletelyChinese-madevehicle

willbesoldinAmerica,andcouldalsopavethewayforGeelytostartmarketingitsown

productsaroundtheworld.

AlthoughthenewXC90mayprovetobeanexpensivefollyonthepartofGeely,it

isunlikelythatthefirmwillgiveupitseffortstoexpandintoWesternmarkets.Geelyhas

startedtopushitsownChinesecarbrandsinAsiaandtheMiddleEast,andentertains

hopesofenteringtheAmericanmarketoverthenextfewyears.ButiftheVolvobrand

failstohelptowardsthatgoal,itmaywellyetenduponthescrapheapwithSaab.Geely*s

founderandchairman,LiShufu,isintentonbecomingaseriousglobalcompetitor—with

whateverbrandnameheneedstogetthere.

ReadingB（泛讀課文）

Task1

?Askthestudentstodiscussthequestionsinpairsfirst.

?Asksomestudentstosharetheirviewswiththeirclassmates.

Activity3

?Askthestudentstoworkasateamoffourorfive.

?Haveagroupdiscussiononthecasethatintereststhemmost.

?Delegatetasksproperlytogroupmembers.

?PickaspokesmantogiveaPPTpresentationtotheclass.

Listening（聽力練習(xí)）

Task1

?Allowthestudentssometimetoreadtheexercise.Theycanpredictsomeanswers

basedonthecontext.

Task2

?Allowthestudentssometimetoreadtheexercise.Theycanpredictsome

answersbasedonthecontext.

Activity4

?Tellthestudentstobrainstormingroupswhatresourcestheyhavearoundthem.

?Trytocombinethoseresourcesinonewayoranother.

?Trytopickthemostfeasibleidea.

?Chooseaspokesmantosharetheideawiththeclass.

AdditionalMaterials

TheLibraryCafeisalreadyanintegralpartofthemainlibrarybuilding.It'sabright,

vibrantspacewithsomethingforeveryone.Comealongandrelaxandhaveacoffeeinour

hugecurvysofas,dineatthefunkytablesandchairsorcontinueworkingatoneofthe

manyflatscreenPC's.Thereisawidevarietyoffoodonoffer,allfreshandmadetoorder.

Thisincludesbakedpotatoes,paninis,baguettes,salads,bagels,toasties,homemadesoup

andnachos.Ifyoufancysomethingalittlenaughtytherearedanishpastries,muffins,

cookiesandlargeslicesofcake.Wealsoservegreatcoffee,delicioussmoothiesandsome

chilledfrappestokeepyoucool.

CommunicationProject（商務(wù)溝通）

?GetthestudentstoworkingroupstochooseanM&Acaseforfurther

investigation.

?Eachgrouphastovoicethecasetheyaregoingtostudy.Ifcasesarerepeated,

askagrouptocomeupwithanothercase.

Task2

?Dividetheclassinto7groups,eachdealingwithonecase.

?Collectinformationafterclass.

?Chooseonememberfromeachgrouptoreporttheirfindingstotheclass.

?AQ&Asessionmaybeheldduringthereport.

Writing（商務(wù)寫作）

Task1

?Askthestudentstohaveawilddiscussiononthequestionsproposedintask

?AskthestudentstogiveabriefpresentationonwhatmakesaPPT

impressive.

?AskthestudentstosummarizethebulletinpointsinthepassageinTask3

beforetheydesignaPPTslide.

AdditionalMaterials

Researchshowsthatpresentationswhichusevisualsupportaremorepersuasivethanones

whichdonot.Visualaidshelplistenersunderstandabstractconceptsandallowcomplex

datatobeorganizedandreducedtomakeapointclearlyandconcisely.Furthermore,

effectivevisualsupportmaintainslistenerinterestandincreasesaudienceretentionofthe

materialbeingpresented.

MoralReflections(補(bǔ)充教學(xué)資源)

UnitOverview

天下大勢,合久必分,分久必合。

Empireswaxandwane;statescleaveasunderandcoalesce.

Mergersandacquisitions(M&A)refertotransactionsbetweentwocompanies

combininginsomeform.Theyarecommonpracticesinbusiness.

QI:Whattruthi