第二屆“中國(guó)創(chuàng)翼”青年創(chuàng)業(yè)創(chuàng)新大賽

第二屆“中國(guó)創(chuàng)翼”青年創(chuàng)業(yè)創(chuàng)新大賽內(nèi)蒙古初賽暨內(nèi)蒙古第三屆“喜桂圖杯”青年創(chuàng)業(yè)創(chuàng)新大賽商業(yè)計(jì)劃書項(xiàng)目名稱：________________________主營(yíng)范圍：________________________負(fù)責(zé)人：______________________________年______月撰寫要求：《商業(yè)計(jì)劃書》統(tǒng)一用A4紙版式，字?jǐn)?shù)要求不低于5000字，文字內(nèi)容要求用四號(hào)楷體字，文檔保存名稱為：XXX（團(tuán)隊(duì)主要負(fù)責(zé)人姓名）商業(yè)計(jì)劃書。一、計(jì)劃摘要計(jì)劃摘要一般包括以下內(nèi)容：項(xiàng)目介紹;主要產(chǎn)品（服務(wù)）的業(yè)務(wù)范圍;市場(chǎng)概貌;營(yíng)銷策略;銷售計(jì)劃;項(xiàng)目發(fā)展計(jì)劃;管理者及其組織;財(cái)務(wù)計(jì)劃;資金需求狀況等。

_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________二、項(xiàng)目介紹項(xiàng)目介紹的內(nèi)容包括：主營(yíng)產(chǎn)業(yè)、產(chǎn)品和服務(wù)、項(xiàng)目的競(jìng)爭(zhēng)優(yōu)勢(shì)以及所處階段等基本情況。_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________三、戰(zhàn)略規(guī)劃戰(zhàn)略規(guī)劃的內(nèi)容一般包括：項(xiàng)目的現(xiàn)狀、宗旨和目標(biāo)，項(xiàng)目的內(nèi)容和質(zhì)量的提升空間，數(shù)量的提升計(jì)劃，質(zhì)量的改進(jìn)計(jì)劃，發(fā)展規(guī)劃和策略等。________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________四、創(chuàng)業(yè)組織結(jié)構(gòu)組織結(jié)構(gòu)的內(nèi)容包括：團(tuán)隊(duì)成員間的分工、分組、協(xié)作、聯(lián)系等要素之間的相互關(guān)系。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________五、產(chǎn)品服務(wù)產(chǎn)品（服務(wù)）介紹應(yīng)包括以下內(nèi)容：產(chǎn)品（服務(wù)）的概念、性能及特性;主要產(chǎn)品（服務(wù)）介紹；產(chǎn)品（服務(wù)）的市場(chǎng)競(jìng)爭(zhēng)力；產(chǎn)品（服務(wù)）的研究和開發(fā)過程；發(fā)展新產(chǎn)品（服務(wù)）的計(jì)劃和成本分析；產(chǎn)品（服務(wù)）的市場(chǎng)前景預(yù)測(cè)；產(chǎn)品（服務(wù)）的品牌和專利。_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________六、市場(chǎng)預(yù)測(cè)市場(chǎng)預(yù)測(cè)應(yīng)包括以下內(nèi)容：市場(chǎng)現(xiàn)狀綜述;競(jìng)爭(zhēng)廠商概覽;目標(biāo)顧客和目標(biāo)市場(chǎng);本項(xiàng)目產(chǎn)品（服務(wù)）的市場(chǎng)地位;市場(chǎng)區(qū)格和特征等等。________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________七、生產(chǎn)、營(yíng)銷計(jì)劃生產(chǎn)制造計(jì)劃應(yīng)包括以下內(nèi)容：產(chǎn)品制造和技術(shù)設(shè)備現(xiàn)狀；新產(chǎn)品投產(chǎn)計(jì)劃；技術(shù)提升和設(shè)備更新的要求；質(zhì)量控制和質(zhì)量改進(jìn)計(jì)劃。營(yíng)銷策略應(yīng)包括以下內(nèi)容：市場(chǎng)機(jī)構(gòu)和營(yíng)銷渠道的選擇、營(yíng)銷隊(duì)伍和管理、促銷計(jì)劃和廣告策略、價(jià)格決策。__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________八、財(cái)務(wù)規(guī)劃財(cái)務(wù)規(guī)劃一般要包括以下內(nèi)容：商業(yè)計(jì)劃書的條件假設(shè)、預(yù)計(jì)的資產(chǎn)負(fù)債表、預(yù)計(jì)的損益表、現(xiàn)金收支分析、資金的來源和使用。

___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________九、風(fēng)險(xiǎn)與退出風(fēng)險(xiǎn)的主要內(nèi)容包括：項(xiàng)目在實(shí)施過程中面臨的運(yùn)營(yíng)、資金、政策、經(jīng)營(yíng)管理等風(fēng)險(xiǎn)。退出主要指：在項(xiàng)目運(yùn)行過程中，面臨重重困難，無(wú)法維持時(shí)的退出方法。________________________________________________________________________________________________________