brand event - proposal品牌活動(dòng)提案

IndiaLaunchEventPlan

1IndiaLaunchEventPlan

1BrandEventProposalChina21th

August

20151EventMessagesFitbitempowersyoutoliveahealthier,moreactivelifewithproductsandexperiencesthatfitseamlesslyintoyourlifesoyoucanachieveyourhealthandfitnessgoals,whatevertheymaybe.FitbitChina’smissionistopromotehealthierandmoreactivelifeamongChineseconsumers2Proposedlocation:ShanghaiProposeddate: Mid-endOctober,2015(Friday,TBC)Participants: 15-20FitbitFans(consumersrecruitedfromdigitalplatform)

400+media/journalists/editors(lifestyle,digital,sport,health,etc.)Proposedvenue: Premierlocationwiththeambienceoftech/lifestyle/healthyProposedprogram:ToannouncethepartnershipwithSuning,China’sbiggestretailstore,toprovideproducts/servicetomoreconsumers.TodevelopaenergeticbutengagingenvironmentandprogramtowelldemonstratethespiritthatFitbitadvocates.Thedemonstrationoftheproductsshouldnotbelimitedtotheirfunctionsbutmoreonhowthesefeatureshelpconsumersintheirexercisesandtrainingsandhelpthemtoachievetheirdesiredgoals.InvitetheprofessionalsandKOLstosharetheirexperienceleveragingFitbit’sproducts.Celebritywillbeleveragedtomaximizebuzz/publicityandword-of-mouth,makingthiseventanationwidenewsreachingnumbersoftargetaudience.Aninteractivesessionwillbearrangedduringtheevent,wheremediaandconsumerscantrydifferentexerciseswearingFitbit.EventSummary3EventTheme&KeyVisualCreativeconcept:Everyoneisfindingwaystoexploreahealthylifestyle.Onesimplewaytodosoisfollowingone’s“step”,whichiswalkingorrunning,towardsahealthyheartandcontinuethe“steps”to“findyourfit”withFitbit.ThethemealsosymbolizesthecooperationbetweenFitbitandSunningwhereby“we”(Fitbit&Sunning)is“followingconsumers’steps”;Fitbit&Sunninghasfoundtheir“fit”(win-winpartnership)toprovideproducts&servicessupporttohelpconsumers“findtheirfit”.EventRundownTimeItemsBywhomOn-stage1430-1500MediareceptionSPRG/PVVideoloop:Findyoufit+ChargeHRproductvideo+Consumerstreetsnapshotvideo+KOLinterviewvideo1500-1505PerformancetoattractattentionPerformerFlashMob/SilhouetteDance1505-1510eremarksbyMC,andintroduceVIPguests(celebrity/KOLs,etc.)MCKeyvisualScene1:‘FindyourFit’1510-1520FitbitIntroduction(company,product,industryinsights,etc.)FitbitPPTpresentation1520-1530CelebrityShowproductsanddialoguewithFitbittohighlighttheuserexperienceandhowtheyfindtheirfitCelebrity+FitbitKeyVisualScene2:‘Let’sgetfit’!1530-1550Toletmoreconsumertofindtheirfit,thenannouncethepartnershipwithSuningFitbitKeyVisual1550-1600SuningrepresentativespeechSuningSuningPPT1600-1610FollowYourStepstoFindYourFit:Suning+FitbitpartnershipceremonySuning+Fitbit+celebrityGimmick1610-1625Trainers+celebritytoleadparticipanttodoexercisetogether:‘Let’sgetfit!’together!Trainers+CelebrityMusic1625-1630Ending:Findyourfit!MCFindyourfitvideo5ProposedStageDesign6ProposedOn-siteDecoration7FLASHMOBSample:Option1:FlashMob“FlashMob”

performance

amongallparticipantstodrawattentionasanopeningperformancefortheevent.The

dancers

will

be

wearing

the

fitbit

T-shirt.8Option2:SilhouetteDanceLEDshowsSilhouettefiguresdoingsports,highlightingproducts.Thenthesilhouettestransittohaverealdancersonstage9T-ShirtDesign10SceneI:StreetSnapShotVideoConsumerssharetheirviewsabout“Whatisfit?“and“Areyoufit?”.12Celebrityvideo+dialogueCelebritiestalkaboutFitbitandsharetheirviewsabout‘FIT’…13SceneII:14Suning&FitbitPartnershipAnnouncementVIPsplacetheirhandsonthescreenandthenaglowingheartwithheartbeatpulseindicatedonthescreen.Oncetheheartratereach135bpm…lightsgoonstagewithmusictounveilthepartnershipwithSuning.15Suning&FitbitPartnershipAnnouncement步調(diào)一致共赴雙贏16InteractiveSessionGymtrainerstoleadallparticipantswithinteresting,funandsimpleexercise.Trainer：EdisonFan17MediaPlanTargettoinvitearound400editors/journalists(broadcast,printandonline)fromlifestyle,fashion,sports,health,general,business,digital/IT,travelmediaTogeneratelivebroadcastontheeventontheirsocialmediaplatformsduringtheeventTogenerateextensivecoveragewithfocusontheeventandproductsaftertheeventwithaspanofabout2-3months18Proposedmediaattendancelist19Proposedmediaattendancelist–TierOneMedia20No.MediaLocationNameTitleLifestyle&Fashion

1新城記Let'sBeijing施伯男ShiBonan汽車(chē)數(shù)碼事業(yè)部總監(jiān)AutomotiveDigitalDept.Director2精品購(gòu)物指南LifestyleBeijing劉宜LiuYi副總監(jiān)ViceDirector3南都周刊SouthernMetropolisWeeklyShanghai沈玎ShenDing上海采訪中心總監(jiān)ShanghaiOfficeDirector4周末畫(huà)報(bào)ModernweeklyShanghai張倩怡ZhangQianyi資深編輯SeniorEditor5伊周FeminaShanghai鄧堪DengKan編輯總監(jiān)、助理出版人EditingDirector,AssociatePublisher6世界時(shí)裝之苑ELLEBeijing金靜JinJing時(shí)裝總監(jiān)FashionDirector7服飾與美容VogueShanghai許茜XuQian編輯Editor8紅秀GraziaShanghaiGraceGrace編輯Editor9風(fēng)度Men'sUnoShanghai寇博KouBo編輯部主任EditingDirector10昕薇VIVIShanghai張嫘ZhangLuo專題總監(jiān)FeatureDirector11瑞麗服飾美容RayBeijing段金稀DuanJinxi全媒體總監(jiān)FullMediaDirector12智族GQBeijing郝鑫HeXin數(shù)碼/汽車(chē)資深編輯IT/AutomotiveSeniorDirector13男人風(fēng)尚LeonShanghai才彥CaiYan首席編輯ChiefEditor14型男志Men'sJOKERBeijingJeffLoJeffLo運(yùn)營(yíng)總監(jiān)OperationDirector15時(shí)尚伊人COSMOPOLITANBeijing朱瑾ZhuJin專題副總監(jiān)兼首席編輯FeatureViceDirector/ChiefEditor16男人裝ForHimMagazineBeijing余凌遠(yuǎn)YuLingyuan時(shí)裝總監(jiān)FashionDirector17睿士ELLEMENShanghai趙嵐ZhaoLan專題編輯FeatureDirector18時(shí)尚先生EsquireBeijing徐菁睛XuJingjing數(shù)碼/科技編輯ITEditor19時(shí)裝男士L’officielHommesBeijing王韶輝WangShaohui副主編ViceChiefEditor20芭莎男士BAZAARMen'sStyleBeijing石大昭ShiDazhao時(shí)尚編輯FashionEditor21時(shí)裝LOFFICIELBeijing黃冠南HuangGuannan專題編輯FeatureEditor22羅博報(bào)告RobbReportBeijing陳碧松ChenBisong出版人Publisher23商品評(píng)介T(mén)ARGETBeijing王瑋WangWei生活方式總監(jiān)LifestyleDirector24舒適comfortBeijing董墨軒DongMoxuan數(shù)碼頻道總監(jiān)DigitalDirector25潮流志YOHOShanghai李哲LiZhe資深編輯SeniorEditor26旅游休閑Travel&LeisureShanghai羅平LuoPing上海負(fù)責(zé)人HeadofShanghaiOffice27悅游CondenasttravelerBeijing李甜LiuTian資深專題編輯SeniorFeatureEditorProposedmediaattendancelist–TierOneMedia21No.MediaLocationNameTitleHealth/Sports28健康與美容Health&BeautyBeijing馮濤FengTao執(zhí)行主編ExecutiveChiefEditor29男士健康Men'sHealthBeijing王可心WangKexin數(shù)碼腕表編輯Digital/WatchEditor30健康女性Women'sHealthBeijing王偉偉WangWeiwei健身編輯FitnessEditor31時(shí)尚健康（女士版）TrendsHealthBeijing劉慧LiuHui生活方式編輯LifestyleEditor32跑者世界Runner'sWorldBeijing王秀娟WangXiujuan編輯EditorDigital/IT

33計(jì)算機(jī)世界CCWGuangzhou李旭陽(yáng)LiuXuyang主編ChiefEditor34數(shù)字通信世界DigitalCommunicationWorldBeijing趙法彬ZhaoFabing主編ChiefEditor35微型計(jì)算機(jī)puterBeijing吳昊WuHao副主任ViceChiefEditor36數(shù)字商業(yè)時(shí)代DigiTimesBeijing劉揚(yáng)LiuYang編輯總監(jiān)EditingDirector37科技生活POPULARSCIENCEBeijing賈鵬JiaPeng主編ChiefEditor38消費(fèi)電子ConsumerElectronicsGuangzhou梁景裕LiangJingyu編輯Editor39新潮電子EFChongqing邱睿QiuRui編輯Editor40萬(wàn)家科學(xué)畫(huà)報(bào)TechmagGuangzhou莊瓊ZhuangQiong編輯EditorGeneral/Portals/Newswires41中國(guó)日?qǐng)?bào)ChinaDailyShanghai陸浩婷LuHaoting資深記者SeniorJournalist42新聞晨報(bào)ShanghaiMorningPostShanghai嚴(yán)可YanKe3c周刊主筆3CColumnChiefWriter43新浪

Beijing郭曉光GuoXiaoguang數(shù)碼編輯DigitalEditor44網(wǎng)易

Beijing王超WangChao網(wǎng)易科技頻道智能硬件編輯IntelligentHardwareEditor45中新網(wǎng)

Shanghai李佳佳LiJiajia經(jīng)濟(jì)部主任HeadofEconomyDept.46人民網(wǎng).cnBeijing楊波YangBo3C頻道主編3CChannelChiefEditorBusiness/Finance

47福布斯ForbesShanghai謝珂XieKe主編ChiefEditor48財(cái)富FortuneBeijing高揚(yáng)GaoYang資深記者SeniorJournalist4921世紀(jì)商業(yè)評(píng)論21CenturyBusinessReviewShanghai郝鳳玲HeFengling資深記者，研究總監(jiān)SeniorJournalist/ResearchDirectorTV50彭博新聞社（電視）BloombergNews(TV)Beijing夏幗云XiaGuoyun制片人ProducerProposedmediaattendancelist–OtherMedia22No.MediaLocationLifestyle&Fashion51漫旅Travel+LeisureShanghai52申江服務(wù)導(dǎo)報(bào)ShanghaiTimesShanghai53上海壹周ShanghaiWeeklyShanghai54外灘畫(huà)報(bào)TheBundShanghai55優(yōu)家畫(huà)報(bào)ModernLadyShanghai56生活周刊LifeWeeklyShanghai57樂(lè)活LOHASShanghai58紳peerageShanghai59詮釋TRENDSShanghai60城市空間UrbanSpaceShanghai61城市漫步：上海That’sShanghaiShanghai62城市周報(bào)CityWeekendShanghai63貴在上海VantageShanghaiShanghai64StyleTV.cnShanghai65旭茉JessicaShanghai66米娜MINAShanghai67YOKA男士網(wǎng)

Shanghai68申江服務(wù)導(dǎo)報(bào)ShanghaiTimesShanghai69精品生活購(gòu)物指南（華南版）StyleWeeklyShanghai70城市畫(huà)報(bào)CityZineGuangzhou71都市麗人CityBeautyShanghai72姐妹CeciShanghai73玩家惠TravelerweeklyShanghai74優(yōu)仕生活TheGoodLifeShanghaiNo.MediaLocationLifestyle&Fashion75紳士生活SENSELIFEMagazineGuangzhou76融和ConnexionBeijing77ELLE時(shí)尚網(wǎng)

Shanghai78海報(bào)時(shí)尚網(wǎng)

Shanghai79嘉人網(wǎng)

Shanghai80Vogue時(shí)尚網(wǎng).cnShanghai81望NoblesseShanghai82尚流ShanghaiTatlerShanghai83時(shí)尚旅游NationalGeographicTravelerShanghai84行家WorldTravellerShanghai85青年周末AIRTIMEShanghaiHealth/Sports86全體育AllsportsBeijing87跑者世界Runner'sworldchinaBeijing88戶外OutsideBeijing89愛(ài)燃燒

Shanghai

90虎撲網(wǎng)

Shanghai

91益跑網(wǎng)

Shanghai92體壇網(wǎng)

Beijing93鳳凰體育

Shanghai94中國(guó)網(wǎng)體育頻道.cnShanghai95華奧星空

Beijing963G體育

BeijingProposedmediaattendancelist–OtherMedia23No.MediaLocationDigital/IT97IT時(shí)報(bào)ITTIMESShanghai98愛(ài)活網(wǎng)

Shanghai99電腦之家

Shanghai100泡泡網(wǎng)

Shanghai101天極

Shanghai102小熊在線.cnShanghai103愛(ài)范兒

Shanghai104癮科技

Shanghai105動(dòng)點(diǎn)科技

Shanghai106IT168

Shanghai107計(jì)世網(wǎng).cnShanghai108中關(guān)村在線.cnShanghai109虎嗅網(wǎng)

ShanghaiVideowebsite110優(yōu)酷

Shanghai111騰訊視頻

Shanghai112搜狐視頻

Shanghai113網(wǎng)易視頻

Shanghai114酷6視頻

Shanghai115土豆

Shanghai11656網(wǎng)

Shanghai117樂(lè)視

Shanghai118愛(ài)奇藝

Shanghai119PPSpps.tvShanghaiBusiness/Finance120第一財(cái)經(jīng)日?qǐng)?bào)ChinaBusinessNewsShanghai121每日經(jīng)濟(jì)新聞NationalBusinessDailyShanghai122第一財(cái)經(jīng)周刊CBNWeeklyShanghaiNo.MediaLocationTV123ICS-城市節(jié)拍CityBeatShanghai124星尚-左右時(shí)尚ChannelYoungShanghai125東方衛(wèi)視DragonTVShanghai126浙江衛(wèi)視ZJTVShanghai127上海電視臺(tái)ShanghaiTVstationShanghai128東南衛(wèi)視-娛樂(lè)樂(lè)翻天SETTVShanghai129Yes娛樂(lè)YesShanghai130深圳衛(wèi)視SZMGShanghai131上海衛(wèi)視旅游頻道ShanghaiTVTravelShanghaiGeneral/Portals/Newswires132東方早報(bào)OrientalMorningPostShanghai133文匯報(bào)WenhuiDailyShanghai134青年報(bào)YouthDailyShanghai135鳳凰網(wǎng)

Shanghai136I時(shí)代報(bào)MetroexpressShanghai137上海日?qǐng)?bào)ShanghaiDailyShanghai138解放日?qǐng)?bào)JiefangDailyShanghai139地鐵快線MetroweeklyShanghai140金陵晚報(bào)JinlingEveningNewsNanjing141現(xiàn)代快報(bào)XiandaiExpressNanjing142揚(yáng)子晚報(bào)YangsteEveningNewsNanjing143搜狐

Shanghai144騰訊

Shanghai145上海熱線

Shanghai146企業(yè)觀察報(bào)TheEnterpriseObserverShanghai147北京青年報(bào)BeijingYouthDailyBeijing148南方都市報(bào)SouthernMetropolisDailyGuangzhou149廣州日?qǐng)?bào)GuangzhouDailyGuangzhou150南方日?qǐng)?bào)NanfangDailyGuangzhouProminentcoveragetobeachieved…Samplecoverage…1P2P2PEstimatedKPI:-500+mediacoverage-Impressions>1,000,000,000-EEAV>USD1,200,00024SocialMediaPlanWarm-Up

EventPost-EventAmplify

impact

:

Let’sGetfitPlatform:

HTML5

mini-gameOnsite

interaction:

Let’s

shake

shake

to

“find

your

fit”.Platform:WeChat’s

Shake

functionOfficial

Weibo:3

tweets

Official

WeChat:2

tweetsKOL

endorsement:

10

tweetsOfficial

Weibo:10

tweets

Official

WeChat:1

tweetKOL

endorsement:

20

tweets(on

site)Official

Weibo:3

tweets

Official

WeChat:1

tweetKOL

endorsement:

10

tweetsCreate

social

buzz

“Whereisyourfit”

Platform:

Weibo

mini-campaignGimmickFrequency25SocialMediaPlan:Warm-upObjectiveCreate

social

buzz

“

Whereisyourfit?”Recruit

fans

to

offline

events

PlatformWeibo

mini-campaignMechanismThepicturesindicatingwherethefitisarehiddeninaseriesoficons.Clicktheiconstofindwherethefitis,sharethepostand@3friendsandwintheopportunitytoparticipateatFitbit’seventwithcelebrityandaprize.你最Fit是哪里？BodyIconsEachiconsindicateafittype26SocialMediaPlan:AttheEventObjectiveBring

offline

event

to

online

social

mediaplatformMaximize

the

impact

of

the

offline

eventbygeneratingoptimumsocialbuzz

PlatformWeChat"shakeshake”functionMechanismEncourage

attendance

to

use

“shake

shake”

to

find

the

article

“find

your

fit”

and

share

it

on

momentsandinvite

their

fans

to

“Like”and“Share”.Attheend

of

the

event,

fanswho

accumulatedthemostnumberof“Like”

willwinthegrandprize.Find

your

fit27SocialMediaPlan:Post-event寧澤濤來(lái)電話了寧澤濤Objective:Amplifythe

eventinfluencewithpost-eventsocialbuzzCall

for

more

interaction

on

social

media

PlatformWeChat

HTML

5

pageMechanismDevelop

a

mock-upgame

wherebyNing

Zetao

call

to

invite

one

to

get

fittogether.At

the

end

of

the

mini-game,

there

will

be

a

lucky

drawentitlementtoparticipant.嗨寧澤濤好啊我們一起去健身好嗎？你喜歡什么樣健身？寧澤濤28Diversifiedsocialmediacoveragetobeachieved…HOT

IDsWeibo&WeChatMediaWeChat,Weibo,AppKOLs’Weibo&WeChatEstimatedKPI:-Impression>700,000,000-EEVA>USD800,000BBS29ProposedSocialMediaKOLsNoPublicAccountCategoryBackgroundFansID（WeChat/Weibo)WeChat1一塊去旅行Travel一塊去旅行官方賬號(hào)

470,000TravelTV2吃葡萄不吐葡萄皮Creative&Lifestyle主打原創(chuàng)貓說(shuō)段子，粉絲粘性高，閱讀打開(kāi)率業(yè)界領(lǐng)先。

610,000ds39663萬(wàn)萬(wàn)沒(méi)想到Creative&Lifestyle正版萬(wàn)萬(wàn)沒(méi)想到！不是沒(méi)想到，而是萬(wàn)萬(wàn)沒(méi)想到！

300,000wanwan22b4Lily健身Fitness&Sport熱愛(ài)健身，熱愛(ài)生活，運(yùn)動(dòng)后的汗水，是我們最美的妝容

230,000lily-fitness5鎂女罩我去戰(zhàn)斗Fitness&Sport女性健康成長(zhǎng)專屬自媒體

150,000keep-fit0016頂尖健身女子Fitness&Sport更專業(yè)的健身、塑身指導(dǎo),微博@頂尖健身女子

240,000iijjsss7跑步心情Fitness&Sport有溫度、有態(tài)度，分享跑步知識(shí)，傳播運(yùn)動(dòng)精神，運(yùn)動(dòng)健康新媒體

280,000runfreerunhappyWeibo1偽少年K先生Fashion《VOGUE》,《ELLE》,《費(fèi)加羅》等時(shí)尚雜志撰稿人K先生

295,850/u/1488577775?topnav=1&wvr=6&topsug=12反褲衩陣地Lifestyle媒體人，作家。代表作有《在不安的世界安靜的活》、《猴樣》等

483,356/masee3丹崔Fashion《GQ》China時(shí)裝總監(jiān)

122,342/cuidanyiyi4無(wú)時(shí)尚中文網(wǎng)Fashion無(wú)時(shí)尚中文網(wǎng)（）官方微博

39,859/nofashionnolife5薛之謙singer原創(chuàng)歌手

2,861,371/xuezhiqian6跑步心情Fitness&Sport分享正能量，跑步運(yùn)動(dòng)減體重，健康飲食知識(shí)。

3,432,991/2881033212/profile?topnav=1&wvr=57美女照我去運(yùn)動(dòng)Fitness&Sport愛(ài)生活，愛(ài)運(yùn)動(dòng)。分享健身和一些美好事物。

777,182/u/3034831705?topnav=1&wvr=5&topsug=18fitpicsFitness&Sport分享大量無(wú)水印健身勵(lì)志美圖。這里只有美好的身體。

170,540/fitmotivators?topnav=1&wvr=6&topsug=19lily健身Fitness&Sport分享健身視頻，無(wú)水印健身美圖，健身美食。

209,123/u/2951836594?topnav=1&wvr=6&topsug=110健康跑步指南Fitness&Sport專業(yè)跑步網(wǎng)官方微博

100,657/paobuzhinan?topnav=1&wvr=6&topsug=111羽毛球指南Fitness&Sport精選最專業(yè)羽毛球技術(shù)、資訊、周邊、裝備、選手、視頻、美圖！

76,525/yumaoqiuzhinan?topnav=1&wvr=6&topsug=112玩酷單車(chē)Fitness&Sport激動(dòng)人心的單車(chē)新聞、趣聞、知識(shí)、資訊。

54,345/bicycool?topnav=1&wvr=6&topsug=113柯凡Fitness&Sport柯凡，男，1986年生。新浪NBA解說(shuō)員，籃球評(píng)論員。曾與著名體育解說(shuō)員張衛(wèi)平搭檔，目前任職于TOM集團(tuán)。

1,159,186/kefan14古德猛安IT吐個(gè)槽網(wǎng)絡(luò)運(yùn)營(yíng)兼創(chuàng)始人互聯(lián)網(wǎng)及游戲行業(yè)評(píng)論員

996,873/20727270115行者橙子IT攝影師、新浪圖片名博博主、IT數(shù)碼撰稿人、策劃師行者橙子微博簽約自媒體

149,789/orangepart16恒洋同學(xué)Fashion歌手、時(shí)尚旅游博主，代表作《愛(ài)的天空》

1,921,586/u/180875824417shanghaiWOW!LifestyleShanghaiWOW!引導(dǎo)上海高端生活方式的終極指南。

199,957/u/1883809230?topnav=1&wvr=6&topsug=130ProposedBloggersNoTypeNameBackgroundFans1News新聞Internethotspotinformation互聯(lián)網(wǎng)熱點(diǎn)資訊SearchforfashionITtechnology,letyouenjoythelatesttechnologytrends搜羅時(shí)尚IT數(shù)碼、科技、帶你引領(lǐng)科技的潮流,現(xiàn)代化資訊的海洋2,270,0002News新聞Today'shottopic今日熱門(mén)話題Gatheringhotissuestounderstandtheheadlines匯聚大家今天最關(guān)心的新聞、熱門(mén)、新鮮事件，關(guān)注今日熱門(mén)話題，了解當(dāng)日頭條新聞2,170,0003Fashion&Lifestyle時(shí)尚&生活Fun,popular,fashion,notstupid好玩,流行,時(shí)尚,不蠢不文藝~Introducefunction:Fun,popular,fashion,notstupid功能介紹:好玩,流行,時(shí)尚,不蠢不文藝~2,000,0004Entertainment娛樂(lè)Globalfunnylist全球搞笑排行榜Publishlatest,fashion,funnyinformationeveryday每日發(fā)布新鮮、時(shí)尚、搞笑、有趣信息3,080,0005Travel旅行Travelandfood旅行美食生活Publishtravelandfoodexperienceonaregularbasis定期發(fā)布旅行美食經(jīng)歷8,960,0006IT電子ITfashioninformationIT數(shù)碼前沿資訊TosharelatestITinformation數(shù)碼IT前沿資訊,與您分享IT數(shù)碼最新資訊!2,000,0007IT電子GlobalITtechnology全球IT數(shù)碼科技Shareusenotesoflatestelectronicproducts享最新最潮的電子產(chǎn)品心得,手機(jī),電腦,游戲機(jī)!1,810,0008Sports運(yùn)動(dòng)Sportslife體育運(yùn)動(dòng)生活Sharesportsknowledge,sportsnewsandeverythingaboutsportsinlife體育生活運(yùn)動(dòng)那些事兒,知識(shí)科普,運(yùn)動(dòng)新聞,生活與運(yùn)動(dòng)一切相關(guān)事物1,960,0009Sports運(yùn)動(dòng)Globalhotsport全球體育熱點(diǎn)Collectionofglobalhotsportsnews,eventsforecastandcommentary全球體育熱點(diǎn)全搜羅,精彩賽事預(yù)告及解說(shuō),各類(lèi)賽事新聞全播報(bào)1,200,00010Shopping購(gòu)物Beerandskittles吃喝玩樂(lè)購(gòu)SharethelatestandthemostabundantbeerandskittlesinShanghai吃喝玩樂(lè)購(gòu)生活站,盤(pán)點(diǎn)最新最豐富,最有情調(diào)的魔都輕生活1,010,00011Game游戲Mobilephonegamemend手機(jī)游戲推薦ShowIT’slatestnewslikemobilephone,internetetc.每天分享最新IT、互聯(lián)網(wǎng)、移動(dòng)互聯(lián)網(wǎng)、電子商務(wù)、手機(jī)、數(shù)碼、電腦、平板、游戲、iPhone、Android等行業(yè)第一資訊1,920,00012Health健康Healthinformation健康養(yǎng)生資訊Loveyourself,lovebeauty,lovehealth.Acollectionofhealthycommonsenseandsharelifeinformation愛(ài)自己;愛(ài)美麗;愛(ài)健康.匯集健康常識(shí);分享生活資訊.1,900,00013Health健康Healthybeautyregimen健康丶美容丶養(yǎng)生Comparedwithotherthingshealthisthemostimportantthinginpeople’slife.身患疾病的人相比,健康強(qiáng)壯自然就是幸福;與遭受災(zāi)禍的人相比,平安無(wú)事自然就是幸福.950,00031KOLs/CelebrityNingZetaoMostpopularsportscelebrityafterwinningthe2015AquaticsWorldChampionshipsinKazanThefirstAsiaathletewontheworldchampionof100mfreestyleinthehistoryAnupcomingstarwhoisonly22-year-oldyetalreadyinnationalteamAround3millionfansinWeiboandisstillincreasingrapidlyTheBestMaleAthleteawardof2014CCTVTherehaveneverbeennegativenewsHealthy&sportystageimage32KOLs/CelebrityMuqiMiya28-year-oldyogaguruinChina3millionfansinWeibo2010,ShebecamethegoodwillambassadorofChinaandAfricaYogaSummit2014,toppedthelistof“Tenwomenoftheyear”by“Self"magazine2014,win“themostfashionableself-media”awardsof“FWMAanniversarycelebration”whichhostedbythefamousfashionwebsite“”Alsocreatingthepersonalbrandnamed“Miyalife”whocouldbetherepresentativeofhealthandfashionlifestyleHealthy&sporty33KOLs/CelebrityJinDachuan22-year-oldsinger-turned-director1millionfansinWeibo2010winthethirdplaceofChinesemodelcontest2012namedofthetop20modelsoftheyear2013participateoftheMilan&NewYorkrunwayfashionshow2014participateofthePradarunwayshowinMilanHealthy&fashion&lifestyle&fit34TianYuan30-year-oldsinger-turned-director680,000fansinWeiboUsedtobeKOLforsportsbrandssuchasNike2001,shebecametheleadsingerofthefamousbandcalled“Hopscotch”whenshewas16year-old2002,publishedthefirstEnglishAlbum”Awishfulway"andfirstpersonalnovel"Thezebraforest”atthemeantime2004,filmedthefirstmovie"butterfly”inHK2005,ownedthebestactressofHKGoldstatusawardsHealthy&fashion&lifestyle&fitKOLs/Celebrity35EdisonFanArisingstarinTVshows0.6millionfansinWeiboHostinTravelTV’smodalprogramGuestinseveralTVprogramsrelatingtofashion,lifestyle,sports,etc.ActorforTVCofNewZealandTourismBoardHealthy&fitMC/Trainer36Note:Thebudgetisabenchmarkandwillbefinalizedaccordingtofinalrequirement.EstimatedBudget

Estimatedcost

USD3rdpartycost

Onsitedecoration80,000Venue&beverage(TBC)20,000Manpower

Photo/videographers1,500

MC10,000

MiyaorTianyuanorNingZetaoorJinDachuan95,000

Performance2,500

Trainer(3)2,500StreetsnapshotvideoonFit5,000Bloggers/KOLs(offsite)cooperationandpromotion5,000Celebrity+staffmodationcost8,000Translator(formanagementinterview+speech-TBC)1,000Mediaallowance18,000Mediatravellingcost22,595Presscuttingservice2,500

Professionalfee

?Event+celebrity+KOLs+productionmanagement8,000?Mediamanagement+productreviewcoordination24,000?Digitalsupport4,000?Out-of-pocketexpense(8%oftotalprofessionalfeeforcourier,printing,phonecall,traffic,etc.)2,880

Total:312,475Deposit(alreadybeenpaid):30,960Balance:281,51537EventtobeheldinShanghaiNote:Thebudgetisabenchmarkandwillbefinalizedaccordingtofinalrequirement.Alreadyincludedintheestimatedcostonslide37EstimatedBudget–MediaAllowance&TravellingBreakdown38EventtobeheldinShanghaiItemUnitCostQuantityEstimatedCost(USD)MediaAllowanceLocalMedia901009,000Out-of-townMedia180509,000Overall18,000Travelling&modationBJMediaTravelling4503013,500BJMediamodation130303,900NJMediaTravelling1453435NJMediamodation1303390GZMediaTravelling35082,800GZMediamodation13081,040CQMediaTravelling4001400CQMediamodation1301130Overall22,595Note:Thebudgetisabenchmarkandwillbefinalizedaccordingtofinalrequirement.EstimatedBudget39EventtobeheldinNanjing

Estimatedcost

USD3rdpartycost

Onsitedecoration80,000Venue&beverage12,000Manpower

Photo/videographers1,500

MC10,000

MiyaorTianyuanorNingZetaoorJinDachuan95,000

Performance2,500

Trainer(3)2,500StreetsnapshotvideoonFit5,000Bloggers/KOLs(offsite)cooperationandpromotion5,000Celebrity+staffmodationcost15,000Translator(formanagementinterview+speech-TBC)1,000Mediaallowance26,730Mediatravelingcost78,495Presscuttingservice2,500

Professionalfee

?Event+celebrity+KOLs+productionmanagement8,000?Mediamanagement+productreviewcoordination24,000?Digitalsupport4,000?Out-of-pocketexpense(8%oftotalprofessionalfeeforcourier,printing,phonecall,traffic,etc.)2,880

Total:376,105Deposit(alreadybeenpaid):30,960Balance:345,145Note