Unit6TheMediaLesson3TheAdvertisingGame課件高二英語北師大版選擇性

Lesson3TheAdvertisingGameUNIT6THEMEDIABytheendofthisperiod,youwillbeableto:readandtalkabouttheadvertisinggame;readforgeneralunderstandingandspecificinformationofthepassage;completeasummaryofthetext.CONTENTSPre-readingIWhile-readingIIPost-readingIIISentencesanalysisIVPre-readingtheproductname thenameofacompany wordsofexpertshumorouslanguage theconceptoffreedom picturesorimagestheunusualidea thedesignHaveyoueverboughtanythingasaresultofseeing,hearingorreadingadvertisements?Whatmakesanadvertisementattractive?Activity1

Fast-readingformainideas1．Skimthroughthepassage.Whatisitmainlyabout?A．Differenttypesofadvertisements.B．Thedevelopmentofadvertisements.C．Differentattitudestowardsadvertisements.While-reading√2．Underlinethemainideaofeachparagraphonthebookandthenmatchthesummarizedideawitheachparagraph.Para.1

A．classicadsPara.2 B．purposeofadsPara.3 C．publicadsPara.4 D．modernadsPara.5 E．improvedmodernadsPara.6 F．furtherimprovedmodernadsActivity2

Careful-readingfordetailsⅠ.Readpara.1andanswerthefollowingquestion.Whatisthefundamentalpurposeofadvertisements?Thefundamentalpurposeofadvertisementsistopromoteandsellgoodstopeoplewhomightneedthem.Ⅱ.Readparas.2－6anddothefollowingexercises.1．WhichkindofadvertisementdoesDaYiPu’erDarkTeabelongtoaccordingtopara.2?A．Modernad.B．Classicad.C．Publicad.D．Improvedmodernad.√2．Readpara.3andcompletethetable.TypesFeatures(1)________ProblemsModernads·consistof(2)___________________________·apply(3)____________________________·toshowpeoplehowgoodtheproductis·tomakeads(4)___________________·notenough(5)_____________inamoderncityPurposespicturesorexperts’wordsmoderndesigntechniquesvisuallyattractivetobenoticed3.Whatconceptsandideasareoftenusedinimprovedmodernadvertisements?Improvedmodernadvertisementsoftenusetheconceptof“freedom”“happiness”“wealth”and“success”，andalsousenewandunusualideas.√4．Whatcanweinferfrompara.5?A．Manyoftoday’sadvertiserslikerepeatingoldideas.B．Topadvertisersoftodaysurprisecustomersinhumorousandunusualways.C．Advertiserswanttomakecustomersinterestedinadvertisementsinsteadoftheproducts.D．Mostpeopledon’tknowthepurposeofadvertisements.5．Whatisthepurposeofpublicadvertisements?ThegovernmenthassponsoredadvertisementstoeducatethepubliconfightingAIDS，savingwater，helpingthepoor，givingupsmokingandsoon.Activity3

Deepunderstanding1．Whatisthetexttypeofthispassage?A．Anargumentativeessay.

B．Anexplanatoryessay.C．Anewsreport.

D．Astory.2．Inwhatorderisthetextdeveloped?A．Space. B．Time.C．Flashback. D．Importance.√√Activity1Discussion1.Whatarethedrivingforcesforthechangingprocessoftheadvertisingindustry?Suchadvertisementshavegonethroughaprocessofchangingovertheyearsalongwithsocial,economic,technologicaldevelopments.2.Whatdoesthetitle“TheAdvertisingGame”meantoyou?Itmeanstherearealotofcompetitionsintheadvertisementmarket.Differentadvertisementsmustcompetetogetpeople’sattentioninordertopromotethesaleofdifferentkindsofgoods,soadvertisementsmustkeeppacewiththedevelopmentofsocietyandtechnology.Post-readingActivity2SummaryCommercialadvertisementshavegonethroughchangesbecauseofthedevelopmentsofsociety，economyandtechnology.Classicadsusedtogiveinformationaboutfindingcertainproducts.Effectiveastheywere，theymightn’tbe1.________(suit)forproducts.It’snormaltoseeads2.__________(consist)ofpicturesorwordsfromexpertstoshowpeoplehowgoodtheproductisinordertoholdpeople’sattention.Moreover，someadsapplymoderndesigntechniquestomaketheads3.________(visual)attractive.Asthedevelopmentofadvertising，modernadscombinethe4._______(high)standardofdesignwithcreativewaysbyusingthe5.________(concept)，makingthemstandoutin6.____worldofcompetition.Today’stopadvertisersmakepeoplenoticetheirproductsbyusinghumour，aimingtocreatesomething7.____hasneverbeenseenbefore.suitableconsistingvisuallyhighestconceptsathat

However，notalladvertisingisaboutsellingproductsandservicesforaprofit.Publicadsencouragecitizens8.______________(participate)inimprovingtheirneighbourhood，protectingtheenvironmentandhelpingotherpeople.Havingsponsoredadstoeducatethepublic9.__fightingAIDS，savingwater，etc.，thegovernmenttriestoincreasepublicknowledgeabouttopicsthatusedto10.__________(ignore)bymostpeople.toparticipateonbeignored1．Itwaslikelytobethenameofacompany，partofwhichmightincludethenameoftheplacefromwhichtheproductoriginated.[句式分析]

此句為

________句。第一個which引導(dǎo)

____________從句，關(guān)系詞指代

_____________________，定語從句中又包含一個“介詞＋which”引導(dǎo)的定語從句，第二個which指代

_______。[自主翻譯]

主從復(fù)合非限制性定語thenameofacompanytheplace這些信息可能是公司名，其中一部分可能包含產(chǎn)品的原產(chǎn)地。Sentencesanalysis:2．Fromthenameyouwouldknowwhatthecompanysells，wheretheyarelocated，andthenameoftheproduct.[句式分析]

此句為

________句。what和where引導(dǎo)的是______從句。[自主翻譯]

主從復(fù)合賓語一看名字，你就知道這些公司銷售的具體產(chǎn)品、它們的所在地以及產(chǎn)品名稱。3．Forthisreason，it’snownormaltoseeadvertisementsthatconsistofpicturesorwordsfromexpertstoshowpeoplehowgoodtheproductis.[句式分析]

此句為________句。it是________，

真正的主語是________________________。that引導(dǎo)的是______從句，

在從句中充當(dāng)_____。toshowpeoplehowgood...中how引導(dǎo)的是____從句。[自主翻譯]

主從復(fù)合形式主語toseeadvertisements...定語主語賓語因此，現(xiàn)在的廣告常常引用專家的圖片、文字，向人們展示產(chǎn)品有多棒。4．Theyrealisethatitdoesnotmatterhowattractivetheidealinkedwiththeproductis—mostpeopleknowandanticipatethatthemainpurposeoftheadvertisementistomakecustomersbuytheproduct.[句式分析]

此句為________句。it是________，_____引導(dǎo)的從句是真正的主語。linkedwiththeproduct是過去分詞短語作________，修飾theidea；toduct是動詞不定式短語作______。兩個that引導(dǎo)的都是______從句。[自主翻譯]

主從復(fù)合形式主語how后置定語表語賓語他們意識到與產(chǎn)品關(guān)聯(lián)的概念有多么吸引人并不重要——大多數(shù)人都明白，廣告的主要目的就是讓客戶購買產(chǎn)品。5．Theiraim