包裝印刷英語U3省公開課一等獎全國示范課微課金獎?wù)n件

包印英語ENGLISHFORCAREERS新職業(yè)英語北京印刷學(xué)院Unit3第1頁Warming-upReadingAListeningSpeaking4123ReadingB5Writing6Project7VocabularyandStructure8Unit3ProductDesign第2頁Task1

MatchthefollowingtermswiththeirChinesemeanings.1.post-processing/finishing2.diecutting3.scoring4.perfectbinding5.bronzing6.hand/machinebookbinding7.laminating8.pastingcarton/box9.saddle-wirebinding10.platemakingA.壓折痕B.覆膜C.糊盒/貼盒D.騎馬訂E.無線膠訂F.模切G.印品后續(xù)加工H.手工/機(jī)器裝訂I.燙金J.制版Unit3ProductDesign第3頁Task2

Matcheachpicturewiththecorrespondingtermgiveninthebox.TheChinese

aregiventoyouforreference.

diecuttingmachinebronzingmachinelaminatingmachinebronzingandindentingmachine覆膜機(jī)laminatingmachineUnit3ProductDesign燙金機(jī)bronzingmachine第4頁模切機(jī)燙金壓痕機(jī)

bronzingandindentingmachine

diecuttingmachineUnit3ProductDesign第5頁ReadingATask1Beforereadingthepassage,seehowmuchyouknowabouttheprintingtechnologiesbyansweringthefollowingquestions.Whatisthemeaningoffilming/laminating?2.Whatarethemostcommonprintingtechnologies?TrytonamesomeofthemandputthemintoChinese.Unit3ProductDesign第6頁

Filmingorlaminatingisakindoftechnologyinwhichplasticfilmiscoatedwithadhesivestoputpaperandplastictogetherbyheatingandpressing.Whatisthemeaningoffilming/laminating?

2.Whatarethemostcommonprintingtechnologies?TrytonamesomeofthemandputthemintoChinese.

Themostcommonprintingtechnologiesincludefilming/laminating(覆膜),bronzing(燙金),diecutting(膜切),andboxpasting(糊盒).Unit3ProductDesignReadingA第7頁ABriefIntroductiontoPrintingTechnologies

Anyqualityprintedproductcanhardlybefinishedwithoutgoodprintingtechnologies,whichareessentialinbothprintingandpackaging.Afterthekindofmaterialforaproductisdecided,thenextthingtoconsideriswhattheprintingandpackagingtechnologyshouldbeused.Therearefourmainkinds:filmingorlaminating,bronzing,diecuttingandboxpastinginaccordancewiththesequenceofprintingprocesses.ReadingAUnit3ProductDesign第8頁

Filmingorlaminatingisakindoftechnologyinwhichplasticfilmiscoatedwithadhesivestoputpaperandplastictogetherbyheatingandpressing.Byimprovingthesurfaceglossoftheprintedproducts,thistechnologycanmakeabrighterandmorecolorfulgraphicandathree-dimensionalsense,sotheartisticeffectisenhanced.Filmingorlaminatingcanalsoprotecttheprintingeffectofpackaginganddecorationaswellasextendtheirlifespan.Unit3ProductDesignReadingA第9頁Bronzing,alsoknownasgildingorhotfoil,isaspecialprintingtechnologywithoutusinganyink.Bymeansofpressingandheatingup,thefoilwillbetransferredtoprintedproductsorotheritems.Thegraphicwithbronzingtechniquewillshowastrongmetallicluster,dazzlingwithitsrichcolors.ReadingAUnit3ProductDesign第10頁Diecuttingcanalsobecalledmoldinganditisoftendonetogetherwithindenting.Diecuttingisaprocessinwhichpaperorcardboardiscutintoacertainshapebyadiecuttingmachinewhileindentingistoimprint

traces

onpaperorcardboard.Inmanycases,twoknivesrespectivelyfordiecuttingandlinepressingcuttingareusedtogethertodothejobatthesametimeinthesamediecuttingmachine.Unit3ProductDesignReadingA第11頁Finally,boxpastingisimportantasthefinalprocessinformingavarietyofpackagingcartons.Itisgenerallydividedintomanualpastingandautomaticpasting.Varioustypesofboxessuchasmedicalkits,cosmeticsboxes,winecases,toothpasteboxes,etc.areturnedintofinalproductsthroughboxpastingprocess.ReadingAUnit3ProductDesign第12頁印刷工藝流程介紹ReadingA任何好印刷產(chǎn)品都離不開優(yōu)質(zhì)印刷工藝技術(shù)。它對于印刷和包裝來說當(dāng)然十分至關(guān)主要。確定好產(chǎn)品使用材料之后，就能夠考慮產(chǎn)品印刷和包裝工藝問題了。下面按照產(chǎn)品工藝流程先后次序，分別介紹覆膜、燙金、模切和糊盒等四項(xiàng)主要產(chǎn)品工藝流程。Unit3ProductDesign第13頁首先是印刷品覆膜工藝,就是將塑料薄膜涂上粘合劑，經(jīng)加熱、加壓后與紙印刷品粘合在一起，形成紙塑合一產(chǎn)品加工技術(shù)。覆膜能夠提升印刷品表面光澤度，使圖文顏色更鮮艷，富有立體感，從而提升商品和書刊封面藝術(shù)效果。它還能夠保護(hù)包裝裝潢印刷效果，延長商品壽命。Unit3ProductDesignReadingA第14頁另外一個加工工藝叫做燙金。它借助一定壓力和溫度，將金屬箔轉(zhuǎn)印到印刷品或其它物品上，是一個不用油墨特種印刷加工工藝，又稱燙箔。經(jīng)過燙金處理圖文展現(xiàn)出強(qiáng)烈金屬光澤，色彩鮮艷奪目。ReadingAUnit3ProductDesign第15頁接下來介紹工藝是模切工藝。因?yàn)槟Ｇ信c壓痕工藝經(jīng)常一起進(jìn)行，所以又可簡稱為模壓。模切就是在模切機(jī)上把紙張或紙板軋切成一定形狀工序。壓痕則是經(jīng)過壓印在紙張或紙板上壓出痕跡工序。在很多情況下，我們把模切刀和壓線刀組合在同一個模版內(nèi)，在模切機(jī)上同時進(jìn)行模切和壓痕加工。Unit3ProductDesignReadingA第16頁糊盒加工是各種包裝紙盒最終成型非常主要加工工藝。普通分為手工糊盒和自動糊盒。各類藥盒、化裝品盒、酒盒、牙膏盒等都要經(jīng)過糊盒加工來完成產(chǎn)品印制過程最終一道工序。ReadingAUnit3ProductDesign第17頁Task2

Readthepassageandarrangethefourprocessesintherightorder.diecuttingbronzingfilming/laminatingboxpastingbronzingdiecuttingboxpastingfilming/laminatingUnit3ProductDesignReadingA第18頁Task3

Readthepassageagainandcompletethefollowingstatementswiththewordsgiveninthebrackets.Changetheformifnecessary.1.Themoststrikingfeatureorfunctionoflaminatingis(protect)________.2.Laminatingorfilmingis(use)_________toextendthelifespanofaproduct.3.Oneoftheadvantagesofbronzingtechnologyisto(rich)_____thecolorsoftheprintingmaterials.4.Itisbymeansofdiecuttingthatwemakepaperorcardboardwell-(shape)_____astheyareneeded.5.Boxpastingisjustasimportantastheotherprintingtechnologiesinwhichitwillleadtothefinal(form)________ofaproduct.protective

shapedusedenrichformation

ReadingAUnit3ProductDesign第19頁Questionsforreference:1.Laminatedproductsarethecombinationofpaperandplastics.Canwereusethem?2.Ifnot,howcanweprotectourenvironment?Task4

Workinpairs.Discusswithyourpartneraboutthedisadvantagesoflaminatingtechnology.ReadingAUnit3ProductDesign第20頁Accordingtothepassage,“filming/laminatingisakindoftechnologyinwhichplasticfilmiscoatedwithadhesivestoputpaperandplastictogetherbyheatingandpressing.”Weknowthatlaminatedproductsarethecombinationofpaperandplastics,whichcannotbereused.Solaminatingtechniquemaydoharmtotheenvironment.Thisisaproblemwehavetopayspecialattentiontowhenweusethiskindoftechnology.SuggestedAnswers:Unit3ProductDesignReadingA第21頁

essential

1.Wecannotlivewithoutclothes,butfoodandwaterare

essential,

too.

2.Inconsideringaproblem,onemustgraspitsessentialaspect.adj.

主要ReadingAUnit3ProductDesign第22頁respectively

adv.

分別地JohnandPeterworkandstudyrespectively.

2.Thetwobookswerefirstpublishedin,

respectively,1999and.

Unit3ProductDesignReadingA第23頁

n.

次序，次序

1.Booksinalibraryareusuallyarrangedinsequence

accordingtodifferentkinds.

2.Don’tmakethecardsoutofsequence.Keeptheminsequence.

sequenceReadingAUnit3ProductDesign第24頁1.Georgemajoredingraphicwhenhewasatcollege.2.Thebeautifulgraphicresultsfromtheirtenyears’efforts.

graphicn圖形Unit3ProductDesignReadingA第25頁

lifespan

n.

壽命1.Modernmedicinehasincreasedman’slifespan.2.Afox’snaturallifespan

couldbetenyears.ReadingAUnit3ProductDesign第26頁

extendv.

延長1.Thehotweatherwillextendintonextweek.2.Someofourcoursesextendovertwoyears.Unit3ProductDesignReadingA第27頁

dazzle

v.目眩，閃耀

1.Iwasdazzledbythecar’sheadlights.2.Hewasdazzledbyhissuddensuccess.ReadingAUnit3ProductDesign第28頁

imprint

v.壓印1.Theshapeofthecoinwasimprinted

onhishand.2.Everydetailisimprintedonmymind.Unit3ProductDesignReadingA第29頁

tracen.痕跡

1.Didthepolicefindany

traceofthemurderer?2.Thewoundhealed,leavingalmostnotraceofascar.Unit3ProductDesignReadingA第30頁three-dimensional

Thepictureleftadeepimpressionofthree-dimensionaleffectontheaudience.2.Thisisthefirsttimeformetoseeathree-dimensionalfilm.adj.三維，立體ReadingAUnit3ProductDesign第31頁1.Manualworkersoftenearnlessthanofficeworkers.2.Thismanualartworksisreallyattractive.

manualadj.手工ReadingAUnit3ProductDesign第32頁

automatic1.Theheatingsystemherehasanautomatictemperaturecontrol.2.Thenewautomaticdishwashermakesthehouseworkreallyconvenienttodo.

adj.自動Unit3ProductDesignReadingA第33頁ListeningTask1JimRandy,fromAmericanLandiCo.,istalkingwithKathyWhite.Listentotheconversationanddecidewhetherthefollowingstatementsaretrue(T)orfalse(F).1.KathyWhiteisthesecretaryintheNewColorPackaging&PrintingCompany.2.Theyaretalkingwitheachotheraboutfutureprintingindustry.3.Thefirstplacetheygotoisthelaminatingshop.4.Laminatingtechnologycanbeusedinmanyitemssuchasbooks,calendarsandsoon.5.Ms.Whiteonlyintroducedonekindofcommonlyusedcoatingmaterial.NewWordscorrosionn.腐蝕elegantadj.典雅exquisiteadj.精美，

精巧mattlamination亞膜resistantadj.對……有抵

抗力simplicityn.簡單wearn.耐用性，經(jīng)久性F

F

T

.T

T

Unit3ProductDesign第34頁Task2Ms.WhitecontinuestointroduceabronzingmachinetoMr.Randy.Listentotheconversationandchoosethebestanswertoeachquestion.1.Oneoftheadvantagesofthenewlyintroducedbronzingmachineisthatitishighly_____.A.effective B.efficient C.costly2.Bronzingissuggestedtobeusedinthealbumbecause_____. A.itcancreateuniquevisualeffects B.itscostislow C.itisanadvancedtechnology3.WhichisNOTmentionedabouttheoperatorsintheNewColorPackaging&PrintingCompany?_____A.Theyareexperienced.B.Theyareskilled.C.Theyareyoung.NewWords:besuperiorto優(yōu)越于

inlinewith符合

operatorn.操作員

B

A

C

Unit3ProductDesignListening第35頁4.Accordingtotheconversation,NewColorhasjustcompletedaprojectfor_____.A.anadvertisingfirmB.atoycompanyC.afoodcompany5.Ms.White’stoneintalkingwithMr.Randyis_____.A.self-confidentB.worriedC.exaggeratedC

A

ListeningUnit3ProductDesign第36頁Task3

Ms.WhiteandMr.Randyaretalkingaboutthecuttingprocess.Listentotheconversationandfillintheblankswithwhatyouhear.Ms.White:Mr.Randy,pleasetakealookatthe1_______________inournextworkshop.Mr.Randy:Allright.Canyoushowmehowto2_______________adiecuttingmachine?I’mreallyinterested.Ms.White:Noproblem.Thisdie-cuttingmachinecutspaperintoacertain3_______________first,andthenpressestracesonthepaperthroughindentation.Thetwoprocessesputtogetherarecalledmolding.Mr.Randy:Canthetwoprocessesbe4______________atthesametime?cuttingprocess

operate

shape

carriedout

Unit3ProductDesignListening第37頁Ms.White:Sure.Itcan5______________thecostofprinting.Mr.Randy:Isthereanythingelsethismoldingprocesscanbeappliedtoexceptpaper?Ms.White:Itcanalsobeappliedtovarioustypesofplastics,leathersandsoon.Mr.Randy:Doesithaveotheradvantages?Ms.White:Wecanimprovethe6______________oftheproductwiththistechnique.Itplaysanimportantroleinaddingthevalueofproducts.

lower

grade

ListeningUnit3ProductDesign第38頁Task4

Mr.Randyrequiresthecompanytodesignsomething.Listentotheconversationandcompletethetablewiththeinformationyouhear.NameoftheProductProcesstobeUsedPotentialCustomersRequirementsUnit3ProductDesignListeningpackagingboxforthealbum

automaticboxpastingvariouskindsofpeople

1.meetthemasspsychology

haveartisticeffect第39頁SpeakingTask1

Workinpairs.Supposeyouwanttomakeapaperbagforapicturealbum.Inquirethedesigneraboutthetechniquestobeusedinthebag.Youmayrefertotheexpressionsgivenbelow.Unit3ProductDesign第40頁SampleA:Hello!Mr.Williams.I’dliketoinquireaboutthetechniquesforourtop-gradepaperbags.B:Well.Generally,weuselaminatinginthiskindofproducts.A:Thenwouldyoupleaseintroducesomethingaboutit?B:OK.Theadvantagesoflaminatingaretheprotectiveeffects.ThisLaminatingtechniqueisusedtostrengthentheproductandprotectitfromwaterandoil.A:Good.Ithinkweneedit.Andanyothercommonlyusedtechniques?B:Ifthereisnootherspecialrequirement,let’sdiscussaboutthehandleofthebag.A:What’syouropinionsonit,stringingorcuttingitout?B:Inmyopinion,stringingwillbebetter.A:That’sallright.Thankyouforyoursuggestion.B:Don’tmentionit.Pleasecontactmeifyouhaveanyproblem.Unit3ProductDesignSpeaking第41頁Task2

Workinpairs.Practicemakingaconversationaboutthetechnologiesusedinbusinesscardprinting.Youmayrefertotheinformationgivenbelow.SpeakingUnit3ProductDesign第42頁A:I’dliketomakeabusinesscardformyself.Wouldyoupleaseintroducesometechniquesforme?B:Noproblem.Whatareyourrequirements?A:Iwantmybusinesscardtobeattractive,self-promoted,innovativeandartisticwithindividualstyle.B:I’lltrymybest.Currently,weusuallyusethefollowingthreetechniquesinmakingbusinesscards:bronzing,diecuttingandembossing.A:IthinkthatiswhatIneed.Buthowcanwemakeaninex-pensivebusinesscardquickly?B:Youcanchoosecomputerdigitalprintinginsteadofoffsetprintingbecausethefirstoneisfastandofgoodquality.A:OK.Wouldyoupleasedesignmycard?Iwantsingle-sidedprinting.B:Noproblem.Unit3ProductDesignSpeakingSample第43頁Task3

Workinpairs.Practicemakinganappointmentbytelephoneaccordingtoeachsituation.Youmayrefertotheexpressionsgivenbelow.SpeakingUnit3ProductDesign第44頁Situation1A:Hello!ThisisJackWilliams.I’mcallingtosetupanappointmenttodiscussabouttheprintingtechnologiesofourcoupons.B:Allright.Whenisitconvenientforyoutohaveameeting?A:Woulditbeallrightifwemeetat3o’clocktomorrowafternoon?A:IthinkthatwouldbeOK.B:That’ssettledthen.Seeyoutomorrow.A:Seeyou.Unit3ProductDesignSpeakingSampleSituation2A:MayIspeaktoMr.Williams,please?B:Speaking.A:Hi!ThisisKathyWhite.I’mcallingtoinviteyoutocometomycompanytoseethesampleofthecouponandtodiscussthefinaldecisions.B:It’sreallyconsiderateofyoutoinviteme.Irememberthatwehavedecidedthematerialandthesizeofourcoupon,sothereisnoneedtodiscusstheseitems,right?A:Yes.Wewillfocusontheprintingtechnologiesinthediscussion.Canyousuggestthetimeforourmeeting?B:Is10o’clockonFridaymorningOK?A:IthinkthatwouldbeOK.B:OK.Seeyouthen!第45頁Task4

Workinpairs.Supposeyoumeetacustomerwhowantstoprintacalendar.Practicetalkingwitheachotheraboutthedesignandtechnologiestobeused.Youcanrefertotheinformationgivenbelow.Thenewtechnology:

thermoplasticmaterialsandpaper,aluminumcompositemoldingprocess(熱塑性材料與紙、鋁復(fù)合成型工藝方法)Featuresofthenewtechnology:

beautiful,well-structured,strongthree-dimensionalsense,top-grade,high-quality,time-saving,cost-effective.Specificrequirementsofthecalendar:thetwelvemonthsshouldbeputrespectivelyonbothsidesofChineselandscapepainting(山水畫)laminatingandbronzingshouldbeusedinthepartofSaturdayandSundaythermoplasticmaterialsandpaper,aluminumcompositemoldingprocessshouldbeusedathree-dimensionaleffectshouldbemadeUnit3ProductDesignSpeaking第46頁A:

Hi,Sam.I’mverygladtotalkwithyouaboutthedesignofourcalendar.B:Ihavestudiedyourspecificrequirements,andthinkthenewtechnologycalledthermoplasticmaterialsandpaper,aluminumcompositemoldingprocesswillsuityouwell.A:Really?Whatarethefeaturesofthenewtechnology?B:Itcanproducebeautifulandwell-structuredprintproducts.Themoldingprocesscangivetheprintsastrongthree-dimensionalsense.Itespeciallysuitsformakingtop-gradeandhigh-qualityprints.It’salsotime-savingandcost-effective.SpeakingUnit3ProductDesignSample第47頁A:Um.Ithinkthetechnologycanmeetourneeds.Now,let’sverifyourspecificrequirements.First,thetwelvemonthsshouldbeputrespectivelyonbothsidesofChineselandscapepainting.LaminatingandbronzingshouldbeusedinthepartofSaturdayandSunday.B:Shouldthermoplasticmaterialsandpaper,aluminumcompositemoldingprocessbeused?A:Sure!Finally,athree-dimensionaleffectshouldbemade.B:OK.Isee.Iwilldiscusswithourtechnicianssoon.Ifthereisanyproblem,Iwillcontactyousoon.SpeakingUnit3ProductDesignSample第48頁ReadingBDearMr.Randy,Iamwritingtoofferyousomesuggestionsonyourcosmeticspicturealbumdesignonlyforyourreference.Andwehopethatyoucanalsoputforwardsomeproposalsifthereisanythinginappropriateinourdesign.Sinceitisaclassiccosmeticspicturealbumforpromotingthecosmetics,werecommend:A4paper,full-colorpageandcoatedpaperinordertoenhancethevisualeffectsandtostimulatepurchasedesire.Inadditiontoitsglossyandsmoothsurface,thiskindofpapercanalsoproducegraphicswiththree-dimensionaleffectsandincreasetheartisticeffectofthepicturealbum.

Unit3ProductDesign第49頁ReadingB

Asisknowntoall,thereareusuallyhighrequirementsonthecolorsofcosmeticspicturealbums.Therefore,weproposetousefilminginthealbumcover,whichcanhelptoimprovetheglossofthesurfaceandmakethecolorsbrighter.Asforthegold-coloredlips,itissuggestedthatbronzingtechnologybeadoptedinthelipsofthecoverfigure.Becausebronzingformsrefinedandelegantdecorationinthecoverofthealbum,sothestrongmetalliclusterofthelipscanbehighlighted.

Unit3ProductDesign第50頁

Perfectbindingcanbeusedsincethealbumisnottoothick.Andindentingisalsonecessaryatthesametime.Thatistosay,twocorrespondinggrooveswillbepressedinbothfrontandbackcoversofthebooknearthespinesothatonecanreaditeasily.Theaboveisoursuggestionandwe’dliketohearyourcomments.Lookingforwardtoaverypleasantcooperationwithyou!Bestregards!Yourssincerely,KathyWhiteUnit3ProductDesignReadingB第51頁ReadingBUnit3ProductDesign尊敬蘭迪先生：關(guān)于貴企業(yè)化裝品宣傳畫冊印制設(shè)計(jì)，我們有以下提議供您參考。不妥之處，敬請斧正。因?yàn)槭切麄鹘?jīng)典化裝品畫冊，為了更加好地提升消費(fèi)者視覺觀賞效果，刺激消費(fèi)者購置欲，建議采取A4紙、全彩頁印刷，印刷材料采取銅版紙印刷。這種紙除了含有表面光澤度好、平滑度高特點(diǎn)外，還能夠使印出圖形畫面含有立體感，提升畫冊藝術(shù)效果。

第52頁ReadingBUnit3ProductDesign眾所周知，化裝品宣傳畫冊通常對色彩要求很高。所以，我們提議在畫冊封面進(jìn)行覆膜處理，這有助于提升畫冊表面光澤度，使圖文色彩更鮮艷。對于貴企業(yè)推出金色唇彩，提議在封面人物模特唇部做燙金處理，以其富麗堂皇、精巧高雅裝潢點(diǎn)綴整個畫冊封面，從而突出唇彩強(qiáng)烈金屬光澤。第53頁Unit3ProductDesignReadingB

因?yàn)樵摦媰圆⒉皇翘?，所以能夠采取無線膠訂方式進(jìn)行裝訂。同時，還要進(jìn)行壓痕處理，也就是在封面和封底靠近書脊地方壓出兩條對應(yīng)凹槽，方便翻看。以上是我們提議，敬請指正。期待與您合作愉快！順頌商祺！凱西·懷特敬啟第54頁Task1

Readtheemailandcompletethefollowingtable.NameoftheProductMaterialstoBeUsedTechnologiestoBeUsedMethodsofBinding1122ReadingBUnit3ProductDesigncosmeticspicturealbumA4paper,full-colorpageandcoatedpaperfilming

bronzingperfectbindingindenting第55頁Task2

Readtheemailagainandcompletetheanswertoeachofthefollowingquestions.1.What’sthepurposeofwritingthisemail?Thepurposeofwritingthisemailisto________________________________________.2.Whatkindofmaterialissuggestedforprintingthepicturealbum?Thesuggestedmaterialis____________________________________________.3.Whyisfilmingproposedtouseinthepicturealbum?Inorderto___________________________________and________________________.4.Whatarethefeaturesaboutbronzingmentionedintheemail?Thiskindoftechnologycanbring_______and_______effects.5.Whatisthelastprocesstofinishthealbum?Thelastprocessis_________.offersomesuggestionsA4paper,full-colorpageandcoatedimprovetheglossofthesurfacerefinedmakethecolors

brighterbindingUnit3ProductDesignReadingBonthealbumdesignpaperelegant第56頁Task3MatchthefollowingtermswiththeirChinesemeanings.ReadingBUnit3ProductDesign第57頁Task4TranslatethefollowingpassageintoChinese.

Asforthegold-coloredlips,itissuggestedthatbronzingtechnologybeadoptedinthelipsofthecoverfigure.Becausebronzingformsrefinedandelegantdecorationinthecoverofthealbum,sothestrongmetalliclusterofthelipscanbehighlighted.Unit3ProductDesignReadingB____________________________________________________________________________________________________________________________________________________________________________________裝潢點(diǎn)綴整個畫冊封面，從而突出唇彩強(qiáng)烈對于貴企業(yè)推出金色唇彩，提議在封面人物模特唇部做燙金處理，以其富麗堂皇、精巧高雅金屬光澤。第58頁

inappropriate

1.Yourshortdressisinappropriateforaformalparty.2.Hisspeechwasinappropriatetotheoccasion.adj.不適當(dāng)ReadingBUnit3ProductDesign第59頁

They’vejustpurchasedanewhouseinthecountry.2.Hegavehissonsomemoneyforthe

purchaseofhisschoolbooks.

purchasev.n.（正式）購置Unit3ProductDesignReadingB第60頁

classicThisisaclassicdesignoftheprintingproduct.Ourteachergaveussomeclassicexamplesinourhistoryclass.adj.經(jīng)典Unit3ProductDesignReadingB第61頁

recommend

Irecommendthathebuythisdictionary.2.Werecommendthemtofindsomepart-timejobstodo.v.推薦，提議Unit3ProductDesignReadingB第62頁Thecoldairstimulatestheblood.2.Praisecanstimulatechildrentostudyhard.

stimulate

v.刺激Unit3ProductDesignReadingB第63頁Themoonlightenhanced

thebeautyofthenight.2.Toenhanceyourstrength,youhavetodosomespecialtraining.v.

提升，增強(qiáng)Unit3ProductDesignReadingB

enhance第64頁

Joeboughthergirlfriendarefinedbirthdaygift.2.Thesedefinedproductsareallmadefrompetroleum.

refined

adj.精巧

Unit3ProductDesignReadingB第65頁WritingTask1WriteareplytoReadingBwithinnomorethan80wordsaccordingtotheinstructionsgiven.回信要求：1.寫信時間：年3月12日2.寫信人：JimRandy收信人：KathyWhite3.寫信內(nèi)容：1)感激對方為畫冊所做設(shè)計(jì)，對畫冊設(shè)計(jì)意圖非常滿意；2)描述感激原因并表示對設(shè)計(jì)企業(yè)信任；3)約定適當(dāng)初間到印刷企業(yè)詳細(xì)了解相關(guān)畫冊印刷工藝相關(guān)問題。4.要求：注意書信格式Unit3ProductDesign第66頁5.Expressionsforreference:thankyoufor…besatisfiedwith…besureof…it’sverykindofyouto…Iwouldliketoexpressourappreciationto…Iwouldbeveryglad…atyourconveniencedosbafavor…Unit3ProductDesignWriting第67頁SuggestedAnswers:

March12th,DearMs.White,

Thankyousomuchforyourcarefullydesignedpicturealbum.Andweareverysatisfiedwithit.Weknowthatyouhavetriedyourbesttodothisverygoodjobandtheprintingtechniquesappliedtoouralbumarereallyperfect.Althoughwehavelittleknowledgeaboutprinting,wearequitesureofyourabilitiesinbothdesignandmanufactureofourproduct.Itisverykindofyoutotakeeverydetailsofthedesignintoconsideration.SoIwouldliketoexpressmyappreciationagaintoyou.Iwouldbeverygladtomakeanappointmentatyourconvenienceifyoucoulddousafavoronsomeotherproblems.Pleasephonemetoconfirmthedateandtheplaceforustomeetagain.Lookforwardtoyourreplysoon.Yourssincerely,JimRandyUnit3ProductDesignWriting第68頁P(yáng)rojectTaskDescriptionStepOne?Organizeasmallgroupwith4-6peopleinyourclass;?SearchontheInternetforinformationaboutfinishingtechnologies;?Comparethedifferentfinishingtechnologiesandtheirfunctions.StepTwo?Divideyourgroupintotwosubgroups:oneisthedesigners,whiletheotherthepotentialcustomers;?Talktothecustomersabouttheirneeds.StepThree?Illustrateseveralfinishingtechnologiestothecustomersandhelpthemmakefinaldecision;?Taketurnstoplayeachrole;?Makeasummaryaboutthefinishingtechnologiesandhowtohelpyourcustomersmakeadecision.Unit3ProductDesign第69頁VocabularyandStructureTask1Fillineachblankwiththeappropriateformofthewordgiveninthebrackets.1.Theydidn’ttakepartinmybirthdaypartyfor(vary)________reasons.2.Theinventionof(print)_______madeitpossibleformanypeopletolearntoread.3.Red,yellowandorangearecalledwarm(color)________.4.Thiskindofnewprintingmaterialcancontributetoenvironmental(protect)__________.5.Theprintingplantusestheverylatest(technique)___________toimprovethequalityoftheproducts.variousprintingcolorsprotectiontechnologyUnit3ProductDesign第70頁6.Lightcolorsare(effect)________inkeepingcoolinwarmweather.7.Shehadmanygood(quality)________despiteherapparentweakpoints.8.Thesetwobookswerefirstpublishedin,(respect)_________,1939and1970.9.The(product)__________ofcomputershasincreaseddoubleinthepastfewweeks.10.Thesmallboxwasdeformedbythe(press)________theheavybooksonit.effectivequalitiesrespectivelyproductionpressureUnit3ProductDesignVocabularyandStructure第71頁Task2

Completethefollowingstatementswiththewordsorphrasesgiveninthebox.Changetheformifnecessary.1.Thecollegelibraryhasawide__________ofbooksavailabletobothteachersandstudents.2.________________scienceandtechnologyplayanimportantroleinchangingpeople’s