2007年10月自考00888電子商務(wù)英語試題及答案含解析

電子商務(wù)英語年月真題

00888200710

1、【單選題】Theofficer________hisorderstothemenbyradio.

reported

transmitted

A:

communicated

B:

exchanged

C:

答D:案：C

2、【單選題】Shecouldonlyseethe________ofthetrees.

outline

general

A:

edge

B:

outlook

C:

答D:案：A

3、【單選題】Thewordingofthenote________ofseveralinterpretations.

permits

allows

A:

admits

B:

grants

C:

答D:案：A

4、【單選題】Thebusinesshas________fromhavingoneofficetohavingtwelve.

broadened

enlarged

A:

expanded

B:

extended

C:

答D:案：C

5、【單選題】Hehasanunusual________oflife.

conception

look

A:

philosophy

B:

C:

science

答D:案：C

6、【單選題】Theplaneis________totakeoffat4.

enlisted

enrolled

A:

prompted

B:

scheduled

C:

答D:案：D

7、【單選題】She________largeprofitsfromheruniqueinvention.

reaped

gathered

A:

rewarded

B:

built

C:

答D:案：A

8、【單選題】Thewreckageofthecrashedplanewas________fromtheocean.

compensated

retrieved

A:

procured

B:

revived

C:

答D:案：B

9、【單選題】Teachersall________thestudenttoenterthecompetition.

cheered

animated

A:

encouraged

B:

heartened

C:

答D:案：C

10、【單選題】Theshipcontinuedto________anortherncourse.

chase

trail

A:

proceed

B:

pursue

C:

D:

答案：D

11、【單選題】________ofanewspapernorthenumberofpagesinaneditionhas

everbeenstandardized.

Thepagesizeisneither

Thepagesize,neither

A:

Neitheristhepagesize

B:

Neitherthepagesize

C:

答D:案：D

12、【單選題】Thissubstancereacts________asfastastheotherone.

one-tenths

first-ten

A:

one-ten

B:

one-tenth

C:

答D:案：D

13、【單選題】Itwas________thatwewentcampinginthemountainslastweek.

suchniceweather

tooniceweather

A:

soniceaweather

B:

niceweatherso

C:

答D:案：C

14、【單選題】Ihavesomuchworktodothataholidayformethisyearis

________.

outofquestion

outofaquestion

A:

outofquestions

B:

outofthequestion

C:

答D:案：D

15、【單選題】Thereare________opportunitiesforemploymentintheruralarea.

less

little

A:

small

B:

C:

fewer

答D:案：D

16、【單選題】George________intheschoolforfortyyearsbythetimeheretires.

willteach

willhavetaught

A:

hastaught

B:

willbeteaching

C:

答D:案：B

17、【單選題】Itwasreallyverydangerous;you________himseriously.

mighthaveinjured

couldinjure

A:

shouldhaveinjured

B:

mustinjure

C:

答D:案：A

18、【單選題】________inmypresentwork,Iwouldbequitewillingtodowhat

youaskmeto.

WereInotengaged

Iwerenotengaged

A:

EngagedIwerenot

B:

WerenotIengaged

C:

答D:案：A

19、【單選題】Thetimewasnotfaroffwhenhe________thisdecision.

hasregretted

hadregretted

A:

willregret

B:

wouldregret

C:

答D:案：D

20、【單選題】Thisisthehour________theplaceisalwaysfullofwomenand

children.

that

when

A:

B:

where

how

C:

答D:案：B

21、【單選題】Humanbeingsactinadifferentwayfrom21______ofanimalsjust

becausetheycanspeakwhileanimalscannot.Eventhecleverestanimalscannotdo

thingswhichtousseemvery22______andwhichsmallchildren,assoonasthey

learntotalk,wouldbeabletodo.AGermanscientist,who23______experiments

formanyyearswithbigapes,foundthathisapescouldusehissticksastoolsto

pulldownbananaswhichtheycouldnot24______.Buttheyonlyusedthestickto

getabananawhenboththebananaandthestickwereinviewatthesametime.If

thebananawasinfrontofthemandthestickwasbehindthem,theycouldnotuse

thestick.Theycouldnotkeepthebanana25______enoughinmindtolookaround

andthenpickupthestickanduseit.The26______forthisisclear.Wehave

wordsforbananaandstickwhichhelpusetothinkaboutthesethingswhenthey

arenotin27______.Evenasmallchildknowingthewords“banana”and“stick”

hasanideaoftheirrelationshipandisabletothink“stick”togetherwith

“banana”andtorememberthislongenoughtopickthestick28______behindand

useitonthebanana.29______tospeak,animalscannotkeeptheirknowledgeof

thingsforlong.Thatiswhytheyofteninterruptonelineofactiontodo

somethingelseandlaterforgetitcompletely.Humanbeings,ontheotherhand,

use30______andareabletodoonethingcontinuously.21.

that

this

A:

way

B:

eat

C:

答D:案：A

22、【單選題】Humanbeingsactinadifferentwayfrom21______ofanimalsjust

becausetheycanspeakwhileanimalscannot.Eventhecleverestanimalscannotdo

thingswhichtousseemvery22______andwhichsmallchildren,assoonasthey

learntotalk,wouldbeabletodo.AGermanscientist,who23______experiments

formanyyearswithbigapes,foundthathisapescouldusehissticksastoolsto

pulldownbananaswhichtheycouldnot24______.Buttheyonlyusedthestickto

getabananawhenboththebananaandthestickwereinviewatthesametime.If

thebananawasinfrontofthemandthestickwasbehindthem,theycouldnotuse

thestick.Theycouldnotkeepthebanana25______enoughinmindtolookaround

andthenpickupthestickanduseit.The26______forthisisclear.Wehave

wordsforbananaandstickwhichhelpusetothinkaboutthesethingswhenthey

arenotin27______.Evenasmallchildknowingthewords“banana”and“stick”

hasanideaoftheirrelationshipandisabletothink“stick”togetherwith

“banana”andtorememberthislongenoughtopickthestick28______behindand

useitonthebanana.29______tospeak,animalscannotkeeptheirknowledgeof

thingsforlong.Thatiswhytheyofteninterruptonelineofactiontodo

somethingelseandlaterforgetitcompletely.Humanbeings,ontheotherhand,

use30______andareabletodoonethingcontinuously.22.

honest

foolish

A:

simple

B:

evident

C:

答D:案：C

23、【單選題】Humanbeingsactinadifferentwayfrom21______ofanimalsjust

becausetheycanspeakwhileanimalscannot.Eventhecleverestanimalscannotdo

thingswhichtousseemvery22______andwhichsmallchildren,assoonasthey

learntotalk,wouldbeabletodo.AGermanscientist,who23______experiments

formanyyearswithbigapes,foundthathisapescouldusehissticksastoolsto

pulldownbananaswhichtheycouldnot24______.Buttheyonlyusedthestickto

getabananawhenboththebananaandthestickwereinviewatthesametime.If

thebananawasinfrontofthemandthestickwasbehindthem,theycouldnotuse

thestick.Theycouldnotkeepthebanana25______enoughinmindtolookaround

andthenpickupthestickanduseit.The26______forthisisclear.Wehave

wordsforbananaandstickwhichhelpusetothinkaboutthesethingswhenthey

arenotin27______.Evenasmallchildknowingthewords“banana”and“stick”

hasanideaoftheirrelationshipandisabletothink“stick”togetherwith

“banana”andtorememberthislongenoughtopickthestick28______behindand

useitonthebanana.29______tospeak,animalscannotkeeptheirknowledgeof

thingsforlong.Thatiswhytheyofteninterruptonelineofactiontodo

somethingelseandlaterforgetitcompletely.Humanbeings,ontheotherhand,

use30______andareabletodoonethingcontinuously.23.

carried

dealt

A:

developed

B:

performed

C:

答D:案：D

24、【單選題】Humanbeingsactinadifferentwayfrom21______ofanimalsjust

becausetheycanspeakwhileanimalscannot.Eventhecleverestanimalscannotdo

thingswhichtousseemvery22______andwhichsmallchildren,assoonasthey

learntotalk,wouldbeabletodo.AGermanscientist,who23______experiments

formanyyearswithbigapes,foundthathisapescouldusehissticksastoolsto

pulldownbananaswhichtheycouldnot24______.Buttheyonlyusedthestickto

getabananawhenboththebananaandthestickwereinviewatthesametime.If

thebananawasinfrontofthemandthestickwasbehindthem,theycouldnotuse

thestick.Theycouldnotkeepthebanana25______enoughinmindtolookaround

andthenpickupthestickanduseit.The26______forthisisclear.Wehave

wordsforbananaandstickwhichhelpusetothinkaboutthesethingswhenthey

arenotin27______.Evenasmallchildknowingthewords“banana”and“stick”

hasanideaoftheirrelationshipandisabletothink“stick”togetherwith

“banana”andtorememberthislongenoughtopickthestick28______behindand

useitonthebanana.29______tospeak,animalscannotkeeptheirknowledgeof

thingsforlong.Thatiswhytheyofteninterruptonelineofactiontodo

somethingelseandlaterforgetitcompletely.Humanbeings,ontheotherhand,

use30______andareabletodoonethingcontinuously.24.

get

reach

A:

eat

B:

take

C:

答D:案：B

25、【單選題】Humanbeingsactinadifferentwayfrom21______ofanimalsjust

becausetheycanspeakwhileanimalscannot.Eventhecleverestanimalscannotdo

thingswhichtousseemvery22______andwhichsmallchildren,assoonasthey

learntotalk,wouldbeabletodo.AGermanscientist,who23______experiments

formanyyearswithbigapes,foundthathisapescouldusehissticksastoolsto

pulldownbananaswhichtheycouldnot24______.Buttheyonlyusedthestickto

getabananawhenboththebananaandthestickwereinviewatthesametime.If

thebananawasinfrontofthemandthestickwasbehindthem,theycouldnotuse

thestick.Theycouldnotkeepthebanana25______enoughinmindtolookaround

andthenpickupthestickanduseit.The26______forthisisclear.Wehave

wordsforbananaandstickwhichhelpusetothinkaboutthesethingswhenthey

arenotin27______.Evenasmallchildknowingthewords“banana”and“stick”

hasanideaoftheirrelationshipandisabletothink“stick”togetherwith

“banana”andtorememberthislongenoughtopickthestick28______behindand

useitonthebanana.29______tospeak,animalscannotkeeptheirknowledgeof

thingsforlong.Thatiswhytheyofteninterruptonelineofactiontodo

somethingelseandlaterforgetitcompletely.Humanbeings,ontheotherhand,

use30______andareabletodoonethingcontinuously.25.

clear

alive

A:

long

B:

complete

C:

答D:案：C

26、【單選題】Humanbeingsactinadifferentwayfrom21______ofanimalsjust

becausetheycanspeakwhileanimalscannot.Eventhecleverestanimalscannotdo

thingswhichtousseemvery22______andwhichsmallchildren,assoonasthey

learntotalk,wouldbeabletodo.AGermanscientist,who23______experiments

formanyyearswithbigapes,foundthathisapescouldusehissticksastoolsto

pulldownbananaswhichtheycouldnot24______.Buttheyonlyusedthestickto

getabananawhenboththebananaandthestickwereinviewatthesametime.If

thebananawasinfrontofthemandthestickwasbehindthem,theycouldnotuse

thestick.Theycouldnotkeepthebanana25______enoughinmindtolookaround

andthenpickupthestickanduseit.The26______forthisisclear.Wehave

wordsforbananaandstickwhichhelpusetothinkaboutthesethingswhenthey

arenotin27______.Evenasmallchildknowingthewords“banana”and“stick”

hasanideaoftheirrelationshipandisabletothink“stick”togetherwith

“banana”andtorememberthislongenoughtopickthestick28______behindand

useitonthebanana.29______tospeak,animalscannotkeeptheirknowledgeof

thingsforlong.Thatiswhytheyofteninterruptonelineofactiontodo

somethingelseandlaterforgetitcompletely.Humanbeings,ontheotherhand,

use30______andareabletodoonethingcontinuously.26.

answer

truth

A:

reason

B:

cause

C:

答D:案：C

27、【單選題】Humanbeingsactinadifferentwayfrom21______ofanimalsjust

becausetheycanspeakwhileanimalscannot.Eventhecleverestanimalscannotdo

thingswhichtousseemvery22______andwhichsmallchildren,assoonasthey

learntotalk,wouldbeabletodo.AGermanscientist,who23______experiments

formanyyearswithbigapes,foundthathisapescouldusehissticksastoolsto

pulldownbananaswhichtheycouldnot24______.Buttheyonlyusedthestickto

getabananawhenboththebananaandthestickwereinviewatthesametime.If

thebananawasinfrontofthemandthestickwasbehindthem,theycouldnotuse

thestick.Theycouldnotkeepthebanana25______enoughinmindtolookaround

andthenpickupthestickanduseit.The26______forthisisclear.Wehave

wordsforbananaandstickwhichhelpusetothinkaboutthesethingswhenthey

arenotin27______.Evenasmallchildknowingthewords“banana”and“stick”

hasanideaoftheirrelationshipandisabletothink“stick”togetherwith

“banana”andtorememberthislongenoughtopickthestick28______behindand

useitonthebanana.29______tospeak,animalscannotkeeptheirknowledgeof

thingsforlong.Thatiswhytheyofteninterruptonelineofactiontodo

somethingelseandlaterforgetitcompletely.Humanbeings,ontheotherhand,

use30______andareabletodoonethingcontinuously.27.

vision

mind

A:

thought

B:

sight

C:

答D:案：D

28、【單選題】Humanbeingsactinadifferentwayfrom21______ofanimalsjust

becausetheycanspeakwhileanimalscannot.Eventhecleverestanimalscannotdo

thingswhichtousseemvery22______andwhichsmallchildren,assoonasthey

learntotalk,wouldbeabletodo.AGermanscientist,who23______experiments

formanyyearswithbigapes,foundthathisapescouldusehissticksastoolsto

pulldownbananaswhichtheycouldnot24______.Buttheyonlyusedthestickto

getabananawhenboththebananaandthestickwereinviewatthesametime.If

thebananawasinfrontofthemandthestickwasbehindthem,theycouldnotuse

thestick.Theycouldnotkeepthebanana25______enoughinmindtolookaround

andthenpickupthestickanduseit.The26______forthisisclear.Wehave

wordsforbananaandstickwhichhelpusetothinkaboutthesethingswhenthey

arenotin27______.Evenasmallchildknowingthewords“banana”and“stick”

hasanideaoftheirrelationshipandisabletothink“stick”togetherwith

“banana”andtorememberthislongenoughtopickthestick28______behindand

useitonthebanana.29______tospeak,animalscannotkeeptheirknowledgeof

thingsforlong.Thatiswhytheyofteninterruptonelineofactiontodo

somethingelseandlaterforgetitcompletely.Humanbeings,ontheotherhand,

use30______andareabletodoonethingcontinuously.28.

from

in

A:

at

B:

around

C:

答D:案：A

29、【單選題】Humanbeingsactinadifferentwayfrom21______ofanimalsjust

becausetheycanspeakwhileanimalscannot.Eventhecleverestanimalscannotdo

thingswhichtousseemvery22______andwhichsmallchildren,assoonasthey

learntotalk,wouldbeabletodo.AGermanscientist,who23______experiments

formanyyearswithbigapes,foundthathisapescouldusehissticksastoolsto

pulldownbananaswhichtheycouldnot24______.Buttheyonlyusedthestickto

getabananawhenboththebananaandthestickwereinviewatthesametime.If

thebananawasinfrontofthemandthestickwasbehindthem,theycouldnotuse

thestick.Theycouldnotkeepthebanana25______enoughinmindtolookaround

andthenpickupthestickanduseit.The26______forthisisclear.Wehave

wordsforbananaandstickwhichhelpusetothinkaboutthesethingswhenthey

arenotin27______.Evenasmallchildknowingthewords“banana”and“stick”

hasanideaoftheirrelationshipandisabletothink“stick”togetherwith

“banana”andtorememberthislongenoughtopickthestick28______behindand

useitonthebanana.29______tospeak,animalscannotkeeptheirknowledgeof

thingsforlong.Thatiswhytheyofteninterruptonelineofactiontodo

somethingelseandlaterforgetitcompletely.Humanbeings,ontheotherhand,

use30______andareabletodoonethingcontinuously.29.

incapable

unable

A:

unwilling

B:

hard

C:

答D:案：B

30、【單選題】Humanbeingsactinadifferentwayfrom21______ofanimalsjust

becausetheycanspeakwhileanimalscannot.Eventhecleverestanimalscannotdo

thingswhichtousseemvery22______andwhichsmallchildren,assoonasthey

learntotalk,wouldbeabletodo.AGermanscientist,who23______experiments

formanyyearswithbigapes,foundthathisapescouldusehissticksastoolsto

pulldownbananaswhichtheycouldnot24______.Buttheyonlyusedthestickto

getabananawhenboththebananaandthestickwereinviewatthesametime.If

thebananawasinfrontofthemandthestickwasbehindthem,theycouldnotuse

thestick.Theycouldnotkeepthebanana25______enoughinmindtolookaround

andthenpickupthestickanduseit.The26______forthisisclear.Wehave

wordsforbananaandstickwhichhelpusetothinkaboutthesethingswhenthey

arenotin27______.Evenasmallchildknowingthewords“banana”and“stick”

hasanideaoftheirrelationshipandisabletothink“stick”togetherwith

“banana”andtorememberthislongenoughtopickthestick28______behindand

useitonthebanana.29______tospeak,animalscannotkeeptheirknowledgeof

thingsforlong.Thatiswhytheyofteninterruptonelineofactiontodo

somethingelseandlaterforgetitcompletely.Humanbeings,ontheotherhand,

use30______andareabletodoonethingcontinuously.30.

knowledge

language

A:

expressions

B:

mind

C:

答D:案：B

31、【單選題】Passage1Peopleovertheageof65intheU.S.Aarecalled

seniorcitizens.Lifeforthesepeopleisdifferentfromthatforyounger

Americans.Mostseniorcitizensretire,ornolongerworkfulltime.Alsoitis

unusualforpeopleofthisagetolivewiththeirchildrenandgrandchildren.

Grandparentstendtoliveintheirownhousesorapartmentsawayfromtheir

families.Formanyseniorcitizens,theyearsafter65arenotenjoyable.They

feelunproductivewhentheynolongerwork.Theirliveslosemeaning.In

addition,theymayfeellonelybeingawayfromtheirfamiliesandthecontacts

theyhadintheirwork.Moreover,theybecomemoreconcernedwiththeirhealthas

theygrowolder.Iftheyliveinbigcities,theyoftenworryabouttheirsafety.

Otherseniorcitizensenjoytheirlives.Theyfeelfreetodothingstheywerenot

abletodowhentheywereworkingandraisingfamilies.Theynowhavetimeto

enjoyhobbiesandsportsandtravel.Theyassociatewiththeirfellowsenior

citizenswhohavecommoninterestsandequalfreetime.Manyseniorcitizensmove

toretirementcommunitieslocatedinwarmclimates.Someseniorcitizenscontinue

toworkbeyondretirementage.Manyfindnewcareersandprofessional

opportunitiesaftertheyretire.ThenumberofseniorcitizensintheU.S.Ais

increasingrapidlybecausepeoplearelivinglongerthanbefore.Theaveragelife

spanforAmericansinnowmorethan74years.Becauseoftheirlargernumbersand

moreactivelifestyles,seniorcitizensaregainingsocialinfluenceinthe

countrybothpoliticallyandeconomically.Theirconcernsarereceivingawider

audiencethaneverbefore.ThetimemaycomewhenallAmericanswilllookforward

tobecomingseniorcitizens.31.Manyseniorcitizen________.

areenjoyable

livetogetherwiththeirfamilies

A:

feelunproductive,lonelyandunsafe

B:

feelsafeinbigcities

C:

答D:案：C

32、【單選題】Passage1Peopleovertheageof65intheU.S.Aarecalled

seniorcitizens.Lifeforthesepeopleisdifferentfromthatforyounger

Americans.Mostseniorcitizensretire,ornolongerworkfulltime.Alsoitis

unusualforpeopleofthisagetolivewiththeirchildrenandgrandchildren.

Grandparentstendtoliveintheirownhousesorapartmentsawayfromtheir

families.Formanyseniorcitizens,theyearsafter65arenotenjoyable.They

feelunproductivewhentheynolongerwork.Theirliveslosemeaning.In

addition,theymayfeellonelybeingawayfromtheirfamiliesandthecontacts

theyhadintheirwork.Moreover,theybecomemoreconcernedwiththeirhealthas

theygrowolder.Iftheyliveinbigcities,theyoftenworryabouttheirsafety.

Otherseniorcitizensenjoytheirlives.Theyfeelfreetodothingstheywerenot

abletodowhentheywereworkingandraisingfamilies.Theynowhavetimeto

enjoyhobbiesandsportsandtravel.Theyassociatewiththeirfellowsenior

citizenswhohavecommoninterestsandequalfreetime.Manyseniorcitizensmove

toretirementcommunitieslocatedinwarmclimates.Someseniorcitizenscontinue

toworkbeyondretirementage.Manyfindnewcareersandprofessional

opportunitiesaftertheyretire.ThenumberofseniorcitizensintheU.S.Ais

increasingrapidlybecausepeoplearelivinglongerthanbefore.Theaveragelife

spanforAmericansinnowmorethan74years.Becauseoftheirlargernumbersand

moreactivelifestyles,seniorcitizensaregainingsocialinfluenceinthe

countrybothpoliticallyandeconomically.Theirconcernsarereceivingawider

audiencethaneverbefore.ThetimemaycomewhenallAmericanswilllookforward

tobecomingseniorcitizens.32.Seniorcitizensaregainingsocialinfluence

because________.

thenumberofseniorcitizensisgrowingandbecauseseniorcitizensare

moreactive

A:

seniorcitizenshaveexperience

theiraveragelifespanislonger

B:

theydomoreworknow

C:

答D:案：A

33、【單選題】Passage1Peopleovertheageof65intheU.S.Aarecalled

seniorcitizens.Lifeforthesepeopleisdifferentfromthatforyounger

Americans.Mostseniorcitizensretire,ornolongerworkfulltime.Alsoitis

unusualforpeopleofthisagetolivewiththeirchildrenandgrandchildren.

Grandparentstendtoliveintheirownhousesorapartmentsawayfromtheir

families.Formanyseniorcitizens,theyearsafter65arenotenjoyable.They

feelunproductivewhentheynolongerwork.Theirliveslosemeaning.In

addition,theymayfeellonelybeingawayfromtheirfamiliesandthecontacts

theyhadintheirwork.Moreover,theybecomemoreconcernedwiththeirhealthas

theygrowolder.Iftheyliveinbigcities,theyoftenworryabouttheirsafety.

Otherseniorcitizensenjoytheirlives.Theyfeelfreetodothingstheywerenot

abletodowhentheywereworkingandraisingfamilies.Theynowhavetimeto

enjoyhobbiesandsportsandtravel.Theyassociatewiththeirfellowsenior

citizenswhohavecommoninterestsandequalfreetime.Manyseniorcitizensmove

toretirementcommunitieslocatedinwarmclimates.Someseniorcitizenscontinue

toworkbeyondretirementage.Manyfindnewcareersandprofessional

opportunitiesaftertheyretire.ThenumberofseniorcitizensintheU.S.Ais

increasingrapidlybecausepeoplearelivinglongerthanbefore.Theaveragelife

spanforAmericansinnowmorethan74years.Becauseoftheirlargernumbersand

moreactivelifestyles,seniorcitizensaregainingsocialinfluenceinthe

countrybothpoliticallyandeconomically.Theirconcernsarereceivingawider

audiencethaneverbefore.ThetimemaycomewhenallAmericanswilllookforward

tobecomingseniorcitizens.33.Impliedbutnotstated:________.

MostofAmericanseniorcitizenshavelivedalonelyandunhappylife

Theyhaveplayedanimportantpartinsociety

A:

Likeyoungpeople,seniorcitizenscanstillenjoyeverythingtheylike

B:

Theiraveragelifespanisbecominglongerandlonger

C:

答D:案：A

34、【單選題】Passage2Thedigitalrevolution,asexemplifiedbytheInternet

andelectroniccommerce,hasshakenmarketingpracticestotheircore.Inarecent

paper,Wharton’sJerryWind,directoroftheSEICenterforAdvancedStudies

inManagement,andco-authorVijayMahajan,amarketingprofessorattheCollegeof

BusinessAdministrationoftheUniversityofTexasatAustin,examinetheimpact

ofdigitalmarketingonconceptslikepricing,whencustomerscanproposetheir

ownprices(),orbuyersandsellerscanhaggleindependentlyin

auctions(eB).Thepaperprovidesanoverviewofsomeoftheemerging

realtiesandnewrulesofmarketinginadigitalworld,andoutlineswhatthenew

disciplineofmarketingmaylooklikeintheearlypartofthenewcentury.To

beginwith,saytheauthors,therapid-firegrowthoftheInternetishelpingto

drivechanges.“Itisnotjustourcomputersthatarebeingreprogrammed;itis

customersthemselves,”saysWind.“Theseemergingcyberconsumersarelikean

alienracethathavelandedinthemidstofourmarkets.Theyhavedifferent

expectationsanddifferentrelationshipswithcompaniesfromwhichtheypurchase

productsandservices.”Foronething,cyberconsumersexpecttobeableto

customizeeverything—fromtheproductsandservicestheybuyandthe

informationtheyseek,tothepricetheyarewillingtopay.Andwithdigital

technologyopeningnewchannelsforgaininginformation,theyaremore

knowledgeableanddemandingthanpreviousconsumers.Digitalcustomerscanalso

sortproductsbasedonanydesiredattribute,price,nutritionalvalue,or

functionality,andtheycaneasilyobtainthird-partyendorsementsand

evaluations,tappingtheexperienceofotherusers.“Companiesthatcannotmeet

theirdemandsandexpectationswillbeataloss,”saysWind.34.Thepassagewas

mostlikelytobetakenfrom________.

anoverviewofapaper

anintroductiontoabook

A:

abookondigitalrevolution

B:

apaperdiscussingdigitalrevolution

C:

答D:案：A

35、【單選題】Passage2Thedigitalrevolution,asexemplifiedbytheInternet

andelectroniccommerce,hasshakenmarketingpracticestotheircore.Inarecent

paper,Wharton’sJerryWind,directoroftheSEICenterforAdvancedStudies

inManagement,andco-authorVijayMahajan,amarketingprofessorattheCollegeof

BusinessAdministrationoftheUniversityofTexasatAustin,examinetheimpact

ofdigitalmarketingonconceptslikepricing,whencustomerscanproposetheir

ownprices(),orbuyersandsellerscanhaggleindependentlyin

auctions(eB).Thepaperprovidesanoverviewofsomeoftheemerging

realtiesandnewrulesofmarketinginadigitalworld,andoutlineswhatthenew

disciplineofmarketingmaylooklikeintheearlypartofthenewcentury.To

beginwith,saytheauthors,therapid-firegrowthoftheInternetishelpingto

drivechanges.“Itisnotjustourcomputersthatarebeingreprogrammed;itis

customersthemselves,”saysWind.“Theseemergingcyberconsumersarelikean

alienracethathavelandedinthemidstofourmarkets.Theyhavedifferent

expectationsanddifferentrelationshipswithcompaniesfromwhichtheypurchase

productsandservices.”Foronething,cyberconsumersexpecttobeableto

customizeeverything—fromtheproductsandservicestheybuyandthe

informationtheyseek,tothepricetheyarewillingtopay.Andwithdi