西班牙首都馬德里Madrid市場調研和分析報告（英文版）-2024年1月上傳培訓課件

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REGIONSMadridCHAPTER

01DemographicsPopulationoftheSpanishregionoftheCommunityofMadridfrom1996to2022PopulationoftheCommunityofMadridinSpain1996-20227,000,0006,500,0006,000,0006,779,8886,751,62,57150,3366,663,3946,578,0796,507,1846,489,66,84098,65,64095,5516,458,6846,454,440

6,466,9306,436,9966,386,9326,271,6386,081,66,30181,6895,964,1435,804,8295,718,9425,527,1525,372,4335,205,4085,500,0005,000,0004,500,0005,145,3255,091,3365,022,2891996

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20224Description:TheautonomousregionthatincludestheSpanishcapital,theCommunityofMadrid,hadapproximately6.75millioninhabitantsasof2022.Thisfigurewasmuchloweratthebeginningoftheperiodunderconsideration,withonlyaboutfivemillionresidentsin1996.ReadmoreNote(s):Spain;1996-2022Source(s):InstitutodeEstadísticadelaComunidaddeMadridPopulationoftheSpanishregionoftheCommunityofMadridfrom2002to2022,bynationalityPopulationgrowthoftheCommunityofMadrid2002-2022bynationalitySpanishForeignnationals7,000,0006,000,0005,000,0004,000,0003,000,0002,000,0001,000,00005,819,652,9855,356,6890,657,5871,959,9884,2275,778,6035,726,1685,676,4185,604,2655,539,7045,486,4985,422,2345,360,9095,313,8595,259,4305,212,0315,124,252,7148,256,1170,6365,076,653,1102,9991,013,713,5012,623966,766

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2022*5Description:AsofJanuary2022,therewereabout884,886foreignnationalsresidingincommunityoftheSpanishcapital.Thisfigurehasbeenfluctuatingthroughouttheperiod,goingovertheonemillionmarkforthefirsttimein2009andshowingadowntrendthereafter.ThenumberofSpanishresidentsinMadridalwaysshowedanupwardstrendandstoodat5.88millionasof2022.ReadmoreNote(s):Spain;January12022toJanuary12022;*Provisionaldata.ReadmoreSource(s):INE(Spain)ForeignpopulationoftheSpanishregionoftheCommunityofMadridasofJanuary2022,bycountryoforiginForeignpopulationlivingintheCommunityofMadrid2022Persons020,00040,00060,00080,000100,000120,000140,000160,000RomaniaMorocco144,69477,369VenezuelaColombiaChina67,71067,35460,148PeruItaly47,02443,464HondurasEcuador36,33733,405ParaguayDominicanRepublicUkraine26,26422,82322,49719,717Portugal6Description:TheCommunityofMadrid,wheretheSpanishcapitalisfound,washometoalmostonemillionforeignresidentsasofJanuary2021.ThelargestforeigncommunityasofthatdatewastheRomanianone,with144,694residents.Moroccansrankedsecond,withapopulationofover77,000.ReadmoreNote(s):Spain;January1st,2022Source(s):InstitutodeEstadísticadelaComunidaddeMadridPopulationoftheSpanishautonomouscommunityofMadridasofJanuary2022,bymunicipalityPopulationofCommunityofMadrid2022bymunicipalityPopulation1,500,0000500,0001,000,0002,000,0002,500,0003,000,0003,500,000MadridMóstoles3,280,782208,761196,888189,891186,660183,219170,296134,733130,577117,04196,690AlcaládeHenaresFuenlabradaLeganésGetafeAlcorcónTorrejóndeArdozParlaAlcobendasRivas-VaciamadridLasRozasdeMadridSanSebastiándelosReyes95,72591,0837Description:In2022,theautonomousregionoftheCommunityofMadrid,hometotheSpanishcapital,hadapopulationofapproximately6.8millionpeople.ThecityofMadrid,withroughly3.3millionresidents,wasthemostpopulousmunicipalitywithinthemetropolitanarea.TheneighboringcityofMóstolesrankedsecondwithover208,000residentsthatyear.ReadmoreNote(s):Spain;January1,2022Source(s):InstitutodeEstadísticadelaComunidaddeMadridPopulationoftheSpanishautonomouscommunityofMadridasofJanuary2023,byagegroupPopulationofCommunityofMadridin2023,byagegroupPopulation300,0000100,000200,000400,000500,000600,000700,0000-4yearsold5-9yearsold269,817327,40710-14yearsold15-19yearsold20-24yearsold25-29yearsold30-34yearsold35-39yearsold40-44yearsold45-49yearsold50-54yearsold55-59yearsold60-64yearsold365,510373,078381,515412,904439,571463,634538,500599,044549,163495,377421,1788Description:TheautonomouscommunityofMadridwasSpain`sthirdmostpopulousregion.In2023,oftheapproximately6.9millionpeopleresidingintheCommunityofMadrid,thelargestagegroupwascomprisedofindividualsaged45-49years,tottingupalmost600,000inhabitants.Incontrast,thesmallestagegroupwasthatofpeopleagedover90yearsold,whichamountedtoonlyabout86,100inhabitantsinMadridinthatyear.ReadmoreNote(s):Spain;July1,2023Source(s):INE(Spain)FertilityrateprojectionsfortheCommunityofMadridfrom2022to2036FertilityrateprojectionsfortheCommunityofMadrid2022-20361.21.161.21.21.151.151.151.151.21.11.11.11.11.11.141.141.131.131.131.131.131.131.131.132022202320242025202620272028202920302031203220332034203520369Description:Between2022and2036,thenumberofchildrenperwomanintheCommunityofMadridwilldecrease.In2021,thefertilityratefortheregionwas1.16children.For2036,theprojectionis1.13childrenperwoman.

ReadmoreNote(s):Spain;2022to2036Source(s):INE(Spain)BirthrateincommunityofMadridfrom2000to2021(per1,000inhabitants)CrudebirthrateincommunityofMadrid2000-202113.012.011.010.09.08.07.02000

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202110Description:Since2008,Madrid'scrudebirthratehasbeendeclining.In2021,thebirthratedecreasedby0.13livebirthsper100,000inhabitantsinrelationtothepreviousyearandwasthelowestvalueoftheobservedperiod.Comparedtothenationaldata,2021wasthefirstyearintheperiodanalyzedinwhichtheCommunityofMadridhadalowercrudebirthratethanthenationalrate.ReadmoreNote(s):Spain;2000to2021;crudebirthrateSource(s):INE(Spain)DeathrateinthecommunityofMadridfrom2000to2021(per1,000inhabitants)CrudedeathrateincommunityofMadrid2000-202110.510.09.59.08.58.07.57.06.56.02000

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202111Description:Since2000,thecrudedeathratehasremainedbeloweightdeathsper1,000population.Theexceptionwastheyear2020whenthevaluewasabove9.86deaths,withtheCOVID-19pandemicbeingthecontributingfactortothisincrease.In2021,thedeathrateforthecommunityofMadridwas7.4deaths.ReadmoreNote(s):Spain;2000to2021Source(s):INE(Spain)NumberofmarriagesintheCommunityofMadridfrom2005to2021NumberofmarriagesintheCommunityofMadrid2005-202130,00028,742

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ReadmoreNote(s):Spain;2005to2021Source(s):InstitutodeEstadísticadelaComunidaddeMadridCHAPTER

02EconomyGrossdomesticproduct(GDP)percapitainthecommunityofMadridfrom2000to2021(ineuros)GDPpercapitainthecommunityofMadrid2000-202140,00035,00030,00025,00020,00015,0002000

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202115Description:TheautonomouscommonutyofMadrid'sGDPpercapitagrewsteadilyuntil2008andresumeditsupwardtrendin2013.Afteradeclinein2020duetothepandemic,theregion'sGDPpercapitawas34,821eurosin2021.

ReadmoreNote(s):Spain;2000to2021Source(s):INE(Spain)Growthofthegrossdomesticproduct(GDP)intheCommunityofMadridfrom2018to2024GDPgrowthforecastintheCommunityofMadrid2018-20248%6%6.3%5.4%4%2%3.1%3%2.7%1.9%0%-2%-4%-6%-8%-10%-12%-11%20202018201920212022*2023*2024*16Description:TheCommunityofMadrid'sgrossdomesticproducthasreturnedtopositiveterritoryafteradeclineof11percentin2021.Theforecastfor2022pointstogrowthof6.3percent,whilegrowthof3percentisexpectedfor2023.

ReadmoreNote(s):Spain;2018to2024Source(s):INE(Spain)MonthlyinflationrateintheCommunityofMadridfromJanuary2021toSeptember2023(comparedwiththepreviousmonth)MonthlyinflationrateintheCommunityofMadrid2021-20233.0%2.5%2.0%1.5%1.0%0.5%0.0%-0.5%-1.0%Jan

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'2317/statistics/1422508/monthly-inflation-rate-in-the-community-of-madridInSeptember2023,theinflationrateintheCommunityofMadridincreasedby0.5percentcomparedtothepreviousmonth.ThisfigureiscalculatedfromthemonthlyvariationoftheConsumerPriceIndexmeasuredintheCommunityofMadrid.

ReadmoreNote(s):Spain;2021to2023Source(s):InstitutodeEstadísticadelaComunidaddeMadridUnemploymentrateintheSpanishautonomouscommunityofMadridfrom1stquarter2013to4thquarter2022UnemploymentrateinMadridfromQ12013toQ4202223%20.4250%.43%21%

19.99%19.41%19.2%19.03%19%17%15%13%11%9%18%17.79%17.66%17.53%16.81%16.51%16.27%16.25%15.19%14.6%14.23%13.75%13.53%13.25%13.4%13.04%12.35%12.61%12.08%11.86%12.1152%.09%11.84%

11.85%11.7%11.54%11.51%11.33%10.54%10.26%9.99%10.6%10.12%10.18%7%5%18Description:Madridhitahistoricrecordof20.45percentunemploymentrateduringthefourthquarterof2013.AstheSpanishjobmarketralliedoveralongrecoveryprocess,Madrid`sjoblesspopulationratewentdownandreached11.51percentinthelastquarterof2022.Spain`scapitalhoweverdoesnotcomeofftoobadlyintheunemploymentresultsbyautonomouscommunity,withtheregionsofExtremaduraandAndalusiatoppingtheratelistswith17percentand19percentrespectivelyasof[...]

ReadmoreNote(s):Spain;Q12013toQ42022Source(s):INE(Spain)UnemploymentrateintheSpanishautonomouscommunityofMadridfrom1stquarter2018to3rdquarter2023,bygenderUnemploymentrateinMadridfromQ12018toQ32023,bygenderMenWomen15.0%14.0%13.0%12.0%11.0%10.0%9.0%8.0%7.0%Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q32018

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202319Description:IntheCommunityofMadrid,theunemploymentrateforwomenwasconsistentlyhigherthanformen.Inthethirdquarterof2023,theunemploymentrateformenwasapproximatelyninepercent,whileforwomenitwasroughly13percent.

ReadmoreNote(s):Spain;Q12018toQ32023Source(s):INE(Spain)YouthunemploymentrateintheCommunityofMadridfromthe1stquarterof2022tothe3rdquarterof2023,byagegroupYouthunemploymentrateintheCommunityofMadrid2022-2023,byagegroup16-19years20-24yearsUnder25years70%60%50%40%30%20%10%Q12022Q22022Q32022Q42022Q12023Q22023Q3202320Description:Inthethirdquarterof2023,theCommunityofMadridrecordedanunemploymentrateofaround53percentforyoungpeopleaged16to19.Foryoungpeopleagedbetween20and24,thisfigurefelltoaround26percent.Comparedtothepreviousquarter,youthunemploymentinMadridincreasedby4.69percent.ReadmoreNote(s):Spain;Q12022toQ32023Source(s):INE(Spain)EmploymentrateintheSpanishautonomouscommunityofMadridfrom1stquarter2013to4thquarter2022EmploymentrateinMadridfromQ12013toQ4202266.5%65.38%65.5%64.5%63.5%62.5%61.5%60.5%59.5%65.06%64.82%64.56%64.75%64.24%64.38%64.0644%.05%64.03%63.93%63.9%63.79%63.65%63.64%63.53%63.476%3.5%63.4%62.96%63.32%63.27%63.3633%.31%63.1653%.18%63.21%62.9%63.06%62.94%62.53%62.85%62.84%62.86%62.71%62.6672%.64%62.37%61.79%60.48%21Description:TheemploymentrateintheSpanishautonomouscommunityofMadridshowedanegativetrendthroughouttheperiodunderconsideration.Bythelastquarterof2022,theemploymentrateinMadridwas63.21percent.

ReadmoreNote(s):Spain;Q12013toQ42022Source(s):INE(Spain)CHAPTER

03JobmarketDistributionofemploymentintheCommunityofMadridbysectoroftheeconomyinSeptember2023EmploymentdistributionintheCommunityofMadridbyeconomicsector2023Agriculture0.2%Construction6%Industry7.0%Services87.4%23Description:InSeptember2023,morethan87percentoftheemployedpopulationintheCommunityofMadridworkedintheservicessector.Theindustrialsectorwasthesecondlargestsectorwith6.4percentoftotalemployment.

ReadmoreNote(s):Spain;September2023Source(s):INE(Spain);MinisteriodeInclusión,SeguridadSocialyMigraciones(Spain)AnnualemploymentgrowthintheCommunityofMadridfrom2018to2024EmploymentgrowthforecastintheCommunityofMadrid2018-20244.0%3.6%2.8%2.8%3.0%2.0%1.0%0.0%-1.0%-2.0%2.7%2.5%1.9%-1.6%202020182019202120222023*2024*24Description:EmploymentgrowthintheMadridcommunityhasbeenpositivesince2018,withtheexceptionof2020,whenithadagrowthrateof-1.6percent.In2023,theforecastforemploymentgrowthis2.5percent.

ReadmoreNote(s):Spain;2018to2024Source(s):INE(Spain)PublicinvestmentforjobcreationgrantedintheCommunityofMadridin2022,byaidprogram(ineuros)StateaidforjobcreationintheMadrid2022,byscheme100,000,00090,000,00080,000,00070,000,00060,000,00050,000,00040,000,00030,000,00020,000,00010,000,00086,831,359.53,748,616.462,501,533.730Cooperativesandworker-ownedcompaniesSelf-employmentLaborintegrationofpeoplewithdisabilities25Description:In2022,theCommunityofMadridreceivedmorethan93millioneurosinaidforjobcreation.Ofthis,2.5millionwenttocooperativesandworkers'companies,andapproximately3.75milliontosupportthecreationofself-employment.

ReadmoreNote(s):Spain;2022Source(s):MinistryofLaborandImmigration(Spain)AnnualnumberofcompaniescreatedintheCommunityofMadridfrom2010to2022AnnualnumberofnewbusinessesinCommunityofMadrid,2010-202230,00023,97825,00023,24122,09921,79920,55620,38120,05120,06419,76520,00015,00010,0005,000018,42418,17418,17617,350201020112012201320142015201620172018201920202021202226Description:ThenumberofcompaniesregisteredintheCommunityofMadridhasincreasedovertheyears.Withalmost24,000companies,2021wastheyearwiththemostregistrations.In2022,morethan23,000companieswereregistered,746fewerthanthepreviousyear.ReadmoreNote(s):Spain;2010to2022Source(s):INE(Spain)Mostin-demanduniversitydegreesintheCommunityofMadrid'slabormarketin2022,bymajorMosthigh-demanduniversitydegreesinMadrid'slabormarketin2022Shareofjobsoffers3%0%1%2%4%5%6%7%BusinessadministrationBusinessadministrationandlawNursing6.39%4.97%3.22%3.11%2.93%ComputerengeneeringMedicineandbiomedicineIndustrialengineeringLaborandHR2.61%2.54%2.52%EducationandPedagogyTelecommunicationsengineeringTradeandmarketing2.13%1.66%27/statistics/1422796/most-demanded-university-degrees-in-the-job-offers-madridIn2022,BusinessAdministrationwasthemostsought-afteruniversitycourseforjoboffersintheCommunityofMadrid,accountingformorethansixpercentofjobvacanciesrequiringauniversitydegree.Nursingcameinthirdwith3.22percent.

ReadmoreNote(s):Spain;2022;joboffersthatrequireauniversitydegreeonlySource(s):AdeccoAveragemonthlysalaryincurrentpricesintheCommunityofMadridfrom2017to2022(ineuros)AveragemonthlysalaryincurrentpricesintheCommunityofMadrid2017-20222,5002,1392,0771,9911,9611,9671,9332,0001,5001,000500020172018201920202021202228Description:Between2017and2022,theaveragemonthlysalaryintheCommunityofMadridincreasedbymorethan200euros.In2019,theaveragesalarywas1,933eurospermonth.In2022,itroseto2,139euros.

ReadmoreNote(s):Spain;2017to2022;currentpricesSource(s):AdeccoCHAPTER

04TourismNumberofinternationaltouristsintheCommunityofMadrid,Spainfrom2001to2022(inmillions)InternationaltourismvolumeintheCommunityofMadrid2001-202298767.647.146.76.055.785.084.825432104.624.634.554.48

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2022*30/statistics/449249/yearly-number-of-international-tourists-visiting-madridThenumberofinternationalovernighttouristsintheCommunityofMadrid,Spainamountedtoapproximatelysixmillionin2022.In2021,thenumberrecordedwasroughlythreetimeslower,despitehavingrecoveredfromtheinitialCOVID-19impact.ReadmoreNote(s):Spain;includingonlyovernighttourists;*Provisional.Datapriorto2016waspublishedbytheSubdirecciónGeneraldeConocimientoyEstudiosTurísticos.ReadmoreSource(s):INE(Spain);SubdirecciónGeneraldeConocimientoyEstudiosTurísticosExpenditureofinternationaltouristsintheCommunityofMadrid,Spainfrom2010to2022(inbillioneuros)InternationaltourismspendingintheCommunityofMadrid2010-2022121010.459.639.288.867.886.1564205.485.195.075.024.893.112.31201020112012201320142015201620172018201920202021202231Description:InternationaltouristsintheCommunityofMadridamountedtomorethan9.6billioneurosin2022,increasingbyroughly200percentversusthepreviousyear.DuetotheCOVID-19pandemic,theinternationaltourismspendinginthisSpanishautonomouscommunityplungedsignificantly.ReadmoreNote(s):SpainSource(s):INE(Spain);MadridDestinoAveragedailyrateofhotelsandhostelsinMadrid,SpainfromJanuary2021toDecember2022(ineuros)MonthlyADRofhotelestablishmentsinMadrid2021-202220212022135125127.2897.77116.28116.7184.09114.45112.593.81115109.4295.38105.74101.4910595857565554597.4287.7371.7186.7783.8175.1569.54Jun68.57May64.3Apr62.12Mar58.77Feb55.73JanJulAugSepOctNovDec32Description:Theaveragedailyrate(ADR)ofhotelsandhostelsinthecityofMadridstoodatover109eurosinDecember2022,droppingfrom127.3eurosinOctoberofthatsameyear.ThatwasthehighestfigurerecordedsinceJanuary2021.

ReadmoreNote(s):Spain;January2021toDecember2022;includinghostelsandhotelsratedwithatleastonesilverorgoldstarSource(s):INE(Spain)NumberofovernighttouristsinMadrid,SpainfromJanuary2019toDecember2022(in1,000s)MonthlynumberofovernightvisitorsinthecityofMadrid2019-202220192020*202120221,2001,0008006004002000JanFebMarAprMayJunJulAugSepOctNovDec33/statistics/759772/monthly-number-of-tourists-in-madrid-spainThenumberofovernighttouristsinthecityofMadrid,Spainthroughout2022increasedsignificantlyaftertheCOVID-19impactintheprevioustwoyears.Octoberwasthemonthwiththehighestnumber,reachingnearly890thousandguestsintotal.ReadmoreNote(s):Spain;guestsinhotelestablishmentsandtouristapartaments;*NoavailabledatabetweenAprilandJuneofthatyearduetotheCOVID-19pandemic.Figureswererounded.ReadmoreSource(s):INE(Spain);MadridDestinoNumberofvisitorstoleadingartmuseumsinMadrid,Spainfrom2019to2022(in1,000s)AttendancetomainartmuseumsinMadrid2019-202220192020202120225,0004,425.74,5004,0003,5003,0002,5002,0001,5001,0005003,203.43,063.12,456.71,643.11,248.51,175.11,0721,034.9852.26713410ReinaSofíaMuseumPradoMuseumThyssen-BornemiszaMuseum34Description:ThemostvisitedartmuseuminMadridin2022wastheMuseoReinaSofía,whichclockedupmorethanthreemillionvisitorsinthatyear.Thisfigurerepresentsanincreaseofover186percentwhencomparedtothenumberofattendeestheartmuseumregisteredin2021.MuseoReinaSofíareportedapeakofnearly4.5millionattendeesin2019,havingexperiencedpositivegrowthintheannualnumberofvisitorssince2014.

ReadmoreNote(s):SpainSource(s):ElConfidencialCHAPTER

05RealestateAveragehousepricepersquaremeterinSpainasofJanuary2022,byregion(ineuros)AveragehousepriceperpersquaremeterinSpainasofJanuary2022,byregion4,0003,3533,5003,0002,5002,0001,5001,0005002,9672,7062,3172,1051,9601,8471,7681,485

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1,3291,2821,1541,071940874036Description:TheautonomouscommunityofSpainwiththemostexpensiveaveragehousepricewasBalearicIslandswithover3,353eurospersquaremeter.TheleastexpensiveregionwasCastile-LaManchawith874eurospersquaremeter.

ReadmoreNote(s):Spain;January2022Source(s):IdealistaAveragepricepersquaremeterofurbanlandintheCommunityofMadrid,Spain,from1stquarter2016to2ndquarter2023(ineurospersquaremeter)AveragesquaremeterpriceofurbanlandperquarterinMadrid,Spain2016-2023400350300250200150100500Q1

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202337Description:TheaveragepricepersquaremeterofurbanlandintheCommunityofMadridoscillatednotablyduringtheperiodunderconsideration.Thepriceregisteredinthesecondquarterof2023was263.4eurospersquaremeter,anincreasefromthepreviousquarter,budanotabledeclinefromthesamequarterin2022.ReadmoreNote(s):Spain;Q12016toQ22023Source(s):ColegiodeRegistradoresdelaPropiedadAveragehousepricepersquaremeterinMadridasof2ndquarter2022,bydistrict(in1,000euros)AveragepricepersquaremeterofhousesinMadridQ22022,bydistrictPricepersquaremeterineuros0123456SalamancaChamberí5.324.89ChamartínCentro4.584.57Retiro4.32ArganzuelaMoncloa-AravacaHortaleza3.93.823.643.64Fuencarral-ElPardoTetuán3.52Barajas3.18CiudadLineal2.93Vicálvaro2.6538Description:Someofthe21districtsofSpain`scapitalcityarewellfaroffthe2,500eurospersquaremeterthatSpaniardshadtopayonaveragetopurchaseahomein2021.Infact,manyareasoftheCommunityofMadridappearedonthelistofmostexpensivemunicipalitiestopurchaseapropertyinSpain.TheSpanishcapitalishometosomeofthewealthiestdistrictsofSpain,suchasthehistoricSalamancadistrict,whichtoppedthelistatalmost4,600eurospersquaremeterinthesecond[...]

ReadmoreNote(s):Spain;Q22022Source(s):TinsaNumberofresidentialrealestatetransactionsintheCommunityofMadridfrom1stquarter2014to1stquarter2022ResidentialrealestatetransactionsinMadridQ12014-Q1202230,00025,00020,00015,00010,0005,0000Q1

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'2239Description:Approximately23,000residentialrealestatetransactionswereregisteredinMadridduringthefirstquarterof2022.Thiswasaslightdecreasefromthepreviousquarterwhentherecordnumberof25,000homesweresold.

ReadmoreNote(s):Spain;Q12014toQ12022Source(s):ANCERTPrimeofficerentalcostspermonthinMadrid,Spainfrom2022to2023,bysubmarket(ineurospersquaremeter)PrimeofficerentpersquaremeterindifferentsubmarketsinMadrid,Spain2022-2023Q12022Q1202340353025201510537352222181712.7512.50CBD*CitycenterDecentralizedPeriphery40Description:ThemonthlyprimerentofofficespaceinMadrid,SpainwasthehighestintheCentralBusinessDistrict(CBD).Inthefirstquarterof2023,asquaremeterofofficespaceinMadrid'sCBDcost37eurospermonth.Inthecity'speriphery,thecostwasmuchlowerat12.75eurospersquaremeter.RentsinMadridhavestalledinrecentyearsafteraperiodofsteadyincrease.

ReadmoreNote(s):Spain;Q12022andQ12023;*CentralBusinessDistr