南非車險公司old mutual iwyze用戶市場調(diào)研和分析報告（英文版）-2024年1月上傳培訓(xùn)課件

CONSUMERS&BRANDSCar

insurance:

Old

MutualiWYZE

customers

in

SouthAfricaConsumer

InsightsAugust

2023Consumer

Insights

GlobalsurveyIntroductionReport

overviewGlobalsurveymethodology(1)Design:OnlineSurvey,

splitquestionnaire

designThisreport

offers

thereader

acomprehensiveoverview

ofOldMutualiWYZE

customers

inSouthAfrica:who

they

are;

what

theylike;

whatthey

think;andhowtoreach

them.

Itprovides

insightson

theirdemographics,

lifestyle,

opinions,andmarketingtouchpoints.Duration:

approx.

15

minutesLanguage:

official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegion:

56countriesAdditionally,thereport

allows

thereader

tobenchmark

OldMutualiWYZE

customers

inSouthAfrica(’’brand

users’’)

againstSouthAfricancarinsuranceholders

ingeneral

(’’category

users’’),

andtheoverall

SouthAfricanonliner,

labelled

as

’’allrespondents’’

inthecharts.Numberof

respondents:?

12,000+

forcountries

with

theextended

survey(including

South

Africa)?

2,000+

forthebasicsurveySample:

Internet

users,

aged18–64,quotasset

ongender

and

ageThereport

isupdatedquarterly

andisbased

on

dataFieldwork:from

theConsumer

InsightsGlobal

survey,

an?

Continuousfrom

JanuarytoDecember?

Countries

thatreceive

theextended

survey

areupdatedfourtimesayearinternational

survey

thatcovers

more

than15,000brandsacross

56

countries.2Notes:(1):

Seethe

full

methodology

foradetailed

overviewofthe

study

designConsumer

Insights

Global

as

of

August

2023Sources:CHAPTER

01Management

summary?

Brand

usage?

Key

insightsOld

Mutual

iWYZE

ranks

seventh

among

car

insurance

brands

in

South

AfricaManagement

summary:

brandusageand

competitionTop10

most

used

car

insurance

brandsinSouth

AfricaOUTsuranceDiscovery20%11%Auto&GeneralMiWay9%8%8%1st

forWomenSantam7%7%OldMutualiWYZEBudget

InsuranceFNBInsuranceKingPrice5%4%3%4Notes:"Fromwhich

ofthe

following

providers

have

youtaken

outyour

carinsurance?";

Single

Pick;

Base:

n=833,

carinsurance

holdersConsumer

Insights

Global

as

of

August

2023Sources:The

share

of

car

insurance

holders

using

Old

Mutual

iWYZE

grew

by1percentage

point

since

Q1

of

2021Management

summary:

brandusagetimelineTimeline

of

carinsuranceholdersusing

OldMutual

iWYZE7%7%7%7%6%6%5%5%5%5%2021

Q12021

Q22021

Q32021

Q42022

Q12022

Q22022

Q32022

Q42023

Q12023

Q25Notes:"Fromwhich

ofthe

following

providers

have

youtaken

outyour

carinsurance?";

Single

Pick;

Base:

n=38

-

59

Old

Mutual

iWYZE

customers,n=747

-

834

carinsurance

holdersConsumer

Insights

Global

as

of

August

2023Sources:Old

Mutual

iWYZE

customers

in

South

AfricaManagement

summary:

key

insightsDemographic

profileConsumerlifestyleConsumerattitudesMarketing

touchpointsOldMutualiWYZE

ismore

popularamong

Millennials

thanother

carinsurancebrands.Safety

and

security

isless

important

toOldMutualiWYZE

customers

than

toother

carinsuranceholders.35%

ofOldMutualiWYZE

customersstatethattheycould

benefit

ifthey

tookadvicebyaninsuranceexpert.OldMutualiWYZE

customers

access

theinternet

viaagamingconsole

moreoften

than

theaverage

carinsuranceholder.OldMutualiWYZE

ismore

popularFamily

andparentingarerelativelyamong

male

carinsuranceholders

than

prevalent

interests

of

OldMutualiWYZEfemale

carinsuranceholders.

customers.32%

ofOldMutualiWYZE

customers

areearly

adopters,

when

itcomes

toinnovation.Onsocial

media,

OldMutualiWYZEcustomers

interact

with

companiesmore

often

than

other

carinsuranceholders.OldMutualiWYZE

hasasmaller

shareof

Video

gaming

isarelatively

popularArelatively

highshare

ofOldMutualiWYZE

customers

think

thatgovernmentdebtisanissue

thatneeds

to

beaddressed.customers

with

amedium

householdincome

thanothercarinsurancebrands.hobbyamong

OldMutualiWYZEcustomers.OldMutualiWYZE

customers

rememberseeing

adsinvideo

gamesmore

oftenthan

other

carinsuranceholders.OldMutualiWYZE

customers

aremorelikely

to

liveincities

withover

1millioninhabitants

thancarinsuranceholdersingeneral.6Sources:Consumer

Insights

Global

as

of

August

2023CHAPTER

02Demographic

profile?

Generations?

Gender?

Education?

Income?

Household

classification?

Typeofcommunity?

LGBTQ+Old

Mutual

iWYZE

is

more

popular

among

Millennials

than

other

car

insurancebrandsDemographic

profile:

generationsAgeof

consumersinSouth

AfricaBrand

users25%24%58%16%2%Category

usersAllrespondents50%22%3%36%43%18%2%Generation

ZMillennialsGeneration

XBaby

Boomers8Notes:’’Howoldareyou?’’;

Single

Pick;"Fromwhich

ofthe

following

providershave

youtaken

outyour

carinsurance?";

Single

Pick;

Base:

n=57,

Old

Mutual

iWYZE

customers,

n=833,

carinsurance

holders,

n=12205,

all

respondentsSources:Consumer

Insights

Global

as

of

August

2023Old

Mutual

iWYZE

is

more

popular

among

male

car

insurance

holders

thanfemale

car

insurance

holdersDemographic

profile:

genderGenderofconsumersinSouth

AfricaBrand

users67%33%Category

usersAllrespondents55%54%45%46%MaleFemale9Notes:’’Whatis

yourgender?’’;

Single

Pick;"Fromwhich

ofthe

following

providers

have

youtaken

out

yourcarinsurance?";

SinglePick;Base:

n=57,

Old

Mutual

iWYZE

customers,n=833,

carinsurance

holders,

n=12205,

allrespondentsSources:Consumer

Insights

Global

as

of

August

202349%

of

Old

Mutual

iWYZE

customers

have

a

bachelor’s

degree

or

the

equivalentDemographic

profile:

educationConsumer’s

level

of

educationinSouth

Africa49%45%35%35%25%23%20%19%18%9%5%4%4%2%2%1%

1%1%1%

1%0%Noformaleducation

/primary

schoolLower

secondary

UppersecondaryTechnical

/vocationaleducationBachelor

degree

Master

degree

Doctoral

degreeeducation

(noteligible

foreducation(eligible

foror

equivalentor

equivalentor

equivalentuniversity

study)

university

study)Brand

usersCategory

usersAllrespondents10

Notes:Sources:’’Whatis

the

highest

levelofeducation

youhave

completed?’’;

Single

Pick;"Fromwhich

ofthe

following

providers

have

you

taken

out

yourcarinsurance?";

Single

Pick;Base:

n=57,

Old

Mutual

iWYZE

customers,n=833,

carinsurance

holders,

n=12205,

all

respondentsConsumer

Insights

Global

as

of

August

2023Old

Mutual

iWYZE

has

a

smaller

share

of

customers

with

a

medium

householdincome

than

other

car

insurance

brandsDemographic

profile:

incomeShare

ofconsumersinSouth

Africainthe

high,

middle,andlowthirdsof

monthlyhouseholdgrossincomeBrand

users54%53%27%19%Category

usersAllrespondents32%15%33%33%33%HighMiddleLow11

Notes:Sources:Recalculated

toonly

include

respondents

that

provide

income

information,

recodebased

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;"Fromwhich

ofthe

following

providers

have

youtaken

outyourcarinsurance?";

Single

Pick;Base:

n=57,

Old

Mutual

iWYZE

customers,n=833,

carinsurance

holders,

n=12205,

all

respondentsConsumer

Insights

Global

as

of

August

2023Compared

to

other

car

insurance

holders,

Old

Mutual

iWYZE

customers

arerelatively

likely

to

live

in

a

nuclear

familyDemographic

profile:

household

classificationType

of

householdsin

whichconsumersinSouth

Africalive35%30%30%23%20%20%20%16%16%12%11%11%9%9%8%7%7%6%5%4%2%SinglehouseholdCouplehouseholdSingleparenthouseholdPartnersandchildrenMulti-generationalfamilyTwo

or

morerelated

adults

household

typesOtherBrand

usersCategory

usersAllrespondents12

Notes:Sources:Typology

based

on’’household

size’’,’’household

constellation’’

and

’’children

under

the

age

of14

in

household’’;

Single

Pick;"Fromwhich

ofthe

following

providers

have

youtaken

outyour

carinsurance?";

Single

Pick;

Base:n=57,

Old

Mutual

iWYZE

customers,

n=833,

carinsurance

holders,

n=12205,

all

respondentsConsumer

Insights

Global

as

of

August

2023Old

Mutual

iWYZE

customers

are

more

likely

to

live

in

cities

with

over

1

millioninhabitants

than

car

insurance

holders

in

generalDemographic

profile:

typeofcommunityCommunities

whereconsumersliveinSouth

Africa37%34%33%23%21%18%17%16%16%14%

14%13%10%9%8%8%5%4%Rural

communitySmall

townMedium-sized

townLarge

cityCitywithover

1

Megacity

with

over

5million

inhabitants

million

inhabitantsBrand

usersCategory

usersAllrespondents13

Notes:Sources:’’Inwhat

type

ofcommunity

do

youlive?’’;Single

Pick;

"From

which

ofthe

following

providershave

youtaken

outyourcarinsurance?";

Single

Pick;Base:n=57,

Old

Mutual

iWYZE

customers,n=833,

carinsurance

holders,n=12205,

all

respondentsConsumer

Insights

Global

as

of

August

20234%

of

Old

Mutual

iWYZE

customers

consider

themselves

part

of

the

LGBTQ+communityDemographic

profile:

LGBTQ+LGBTQ+

statusof

consumersinSouth

AfricaBrand

users4%86%11%10%11%Category

usersAllrespondents6%84%8%81%YesNoWould

rathernot

say14

Notes:Sources:’’Do

youconsider

yourself

partofthe

LGBTQ+community?’’;

Single

Pick;"Fromwhich

ofthe

following

providers

have

youtaken

outyourcarinsurance?";

Single

Pick;Base:n=57,

Old

Mutual

iWYZE

customers,n=833,

carinsurance

holders,

n=12205,

all

respondentsConsumer

Insights

Global

as

of

August

2023CHAPTER

03Consumer

lifestyle?

Lifevalues?

Main

interests?

Hobbies

&leisure

activities?

Sportsactivities?

SportsfollowedSafety

andsecurity

is

less

important

to

Old

Mutual

iWYZE

customers

than

toother

car

insurance

holdersConsumer

lifestyle:

lifevaluesMost

important

aspectsof

lifefor

consumersinSouth

Africa63%61%55%48%49%47%47%46%41%42%41%37%27%28%27%30%29%27%23%20%16%18%13%12%12%9%9%8%7%7%TobesuccessfulAhappyrelationshipAnhonest

andrespectable

lifeSafety

andsecurityAdvancingmy

careerLearningnew

thingsHavingagood

timeMaking

myown

decisionsTraditionsSocial

justiceBrand

usersCategory

usersAllrespondents16

Notes:Sources:’’Outofthe

following

list,

which

are

the

3mostimportant

aspects

toyouin

life?

Pleasechoose

exactly

3.’’;Multi

Pick;"Fromwhich

ofthe

following

providershave

you

taken

outyourcarinsurance?";

Single

Pick;Base:n=57,Old

Mutual

iWYZE

customers,n=833,

carinsurance

holders,

n=12205,

all

respondentsConsumer

Insights

Global

as

of

August

2023Family

and

parenting

are

relatively

prevalent

interests

of

Old

Mutual

iWYZEcustomersConsumer

lifestyle:

main

interestsTop10

interestsofOldMutual

iWYZEcustomersinSouth

Africa55%60%55%58%57%56%56%55%56%53%49%54%49%53%51%51%51%49%49%49%47%46%45%44%43%42%41%40%37%37%Movies,TVshows&musicCareer

&educationFinance&economyFood

&diningScience

&technologyVehicles

&mobilityFamily

&parentingHealth

&fitnessSportsTravelBrand

usersCategory

usersAllrespondents17

Notes:Sources:’’Whattopics

are

youpersonally

interested

in?’’;Multi

Pick;"Fromwhich

ofthe

following

providers

have

youtaken

outyour

carinsurance?";

Single

Pick;

Base:

n=57,

Old

Mutual

iWYZE

customers,n=833,

carinsurance

holders,n=12205,

all

respondentsConsumer

Insights

Global

as

of

August

2023Video

gaming

is

a

relatively

popular

hobby

among

Old

Mutual

iWYZE

customersConsumer

lifestyle:

hobbies

&leisure

activitiesTop10

hobbiesandleisure

activities

ofOldMutual

iWYZEcustomersinSouth

Africa50%48%47%51%49%49%49%49%49%48%47%44%44%40%39%39%38%37%37%37%36%36%29%35%28%32%32%31%30%26%TravelingCooking/bakingOutdooractivitiesSocializingTech

/computersReadingVideo

gamingCars/vehiclesDoing

sportsandfitnessDIYandarts&craftsBrand

usersCategory

usersAllrespondents18

Notes:Sources:’’Whatare

your

personalhobbies

and

activities?’’;Multi

Pick;"Fromwhich

ofthe

following

providers

have

youtaken

out

yourcarinsurance?";

Single

Pick;Base:

n=57,

Old

Mutual

iWYZE

customers,n=833,

carinsuranceholders,

n=12205,

all

respondentsConsumer

Insights

Global

as

of

August

2023Old

Mutual

iWYZE

customers

are

more

likely

to

go

dancing

than

other

carinsurance

holdersConsumer

lifestyle:

sports

activitiesTop10

sports

activitiesofOldMutual

iWYZEcustomers

inSouth

Africa25%25%23%23%21%21%19%19%18%18%17%17%16%15%15%15%14%14%14%12%12%12%11%11%9%9%8%7%7%6%DancingRunning/JoggingSoccerSwimming/DivingHikingCricketFitness,aerobics,cardioBasketballCyclingHunting/FishingBrand

usersCategory

usersAllrespondents19

Notes:Sources:’’Which

ofthese

sports

oractivities

do

youdo

at

leastoccasionally?’’;Multi

Pick;"Fromwhich

ofthe

following

providers

have

you

taken

outyourcarinsurance?";

Single

Pick;Base:n=32,

Old

Mutual

iWYZE

customers,

n=444,carinsurance

holders,

n=5826,

all

respondentsConsumer

Insights

Global

as

of

August

2023Old

Mutual

iWYZE

customers

are

more

likely

to

follow

rugby

than

other

carinsurance

holdersConsumer

lifestyle:

sports

followedTop10

sports

followed

byOld

Mutual

iWYZEcustomers

inSouth

Africa37%35%32%35%27%26%25%19%21%21%18%18%18%16%16%16%15%14%12%11%11%11%10%Golf9%9%9%8%7%7%6%SoccerRugbyCricketTennisAthletics(track&field)BoxingAmericanfootballBasketballMixedMartial

ArtsBrand

usersCategory

usersAllrespondents20

Notes:Sources:’’Inwhich

ofthese

sports

do

youfollow

competitions,

leagues

orteams?’’;Multi

Pick;"Fromwhich

ofthe

following

providers

have

youtaken

out

yourcarinsurance?";

Single

Pick;Base:

n=26,

Old

Mutual

iWYZE

customers,n=391,

carinsurance

holders,

n=5054,

all

respondentsConsumer

Insights

Global

as

of

August

2023CHAPTER

04Consumer

attitudes?

Attitudestowards

insurance?

Innovation

adoption?

Challenges

facing

thecountry?

Politics2135%

of

Old

Mutual

iWYZE

customers

state

that

they

could

benefit

if

they

tookadvice

by

an

insurance

expertConsumer

attitudes:insuranceAgreementwithstatements

towards

insurance

inSouth

Africa51%50%49%46%37%35%34%34%33%32%30%29%28%26%21%I’mwell

informedaboutmy

personalinsurancepoliciesItrustmy

insuranceprovider

to

takecare

ofmy

claimsIcould

benefit

ifItookadvicebyaninsurance

managingmy

insuranceexpert

(e.g.,onpremiums,

coverage)Icould

imagineIamwilling

toautomaticallyshareinformationaboutmy

behaviorwith

my

insuranceforbetter

ratesexclusively

onlineBrand

usersCategory

usersAllrespondents22

Notes:Sources:’’Which

ofthese

statements

apply

toyou?’’;

Multi

Pick;"Fromwhich

ofthe

following

providers

have

youtaken

out

yourcarinsurance?";

Single

Pick;Base:

n=57,

Old

Mutual

iWYZE

customers,n=833,

carinsurance

holders,n=2034,

all

respondentsConsumer

Insights

Global

as

of

August

202332%

of

Old

Mutual

iWYZE

customers

are

early

adopters,

whenit

comes

toinnovationConsumer

attitudes:innovation

adoptionInnovation

adopter

typesbasedonstatements

towards

innovation

byconsumersinSouth

Africa46%41%40%32%24%20%18%18%18%15%14%7%3%Innovators2%2%Early

adoptersBrand

usersEarly

majorityCategory

usersLatemajorityAllrespondentsLaggards23

Notes:Sources:Recode

based

on’’Which

ofthese

statements

regardingtechnology

apply

to

you?’’;

Multi

Pick;

"From

which

ofthe

following

providershave

youtaken

outyourcarinsurance?";

Single

Pick;Base:n=57,

Old

Mutual

iWYZEcustomers,n=833,

carinsurance

holders,

n=12205,

all

respondentsConsumer

Insights

Global

as

of

August

2023A

relatively

high

share

of

Old

Mutual

iWYZE

customers

think

that

governmentdebt

is

an

issue

that

needs

to

be

addressedConsumer

attitudes:challenges

facingthecountryThe

10

most

important

issuesfacing

South

Africa

accordingtoOldMutual

iWYZEcustomers86%89%81%86%82%74%78%72%72%64%71%61%68%67%65%58%62%61%57%60%58%51%47%55%54%47%45%53%53%46%UnemploymentCrimePovertyEconomicsituationEducationFood

andwater

securityGovernmentdebtRising

prices/inflation/cost

of

livingHealth

andsocial

securityHousingBrand

usersCategory

usersAllrespondents24

Notes:Sources:’’Whatdo

youpersonally

think

are

the

mostimportant

issues

in

yourcountry

ofresidence

that

need

to

be

addressed?’’;MultiPick;"Fromwhich

ofthe

following

providershave

youtaken

outyour

carinsurance?";

Single

Pick;Base:

n=57,

Old

Mutual

iWYZE

customers,n=833,

carinsurance

holders,

n=12205,

all

respondentsConsumer

Insights

Global

as

of

August

2023Compared

to

other

car

insurance

holders,

Old

Mutual

iWYZE

customers

tend

tohave

more

right

leaning

political

viewsConsumer

attitudes:politicsPolitical

attitudes

ofconsumersinSouth

AfricaBrand

users26%28%29%25%37%12%12%Category

usersAllrespondents35%24%30%23%17%LeftCenterRightPrefer

nottoanswer25

Notes:Sources:Recode

based

on’’Manypeople

use

the

terms’left’

and

’right’when

they

want

to

describe

political

views.Where

would

youplace

yourself

ona

scale

fromleft

to

right?’’;

Single

Pick;"Fromwhich

ofthe

following

providers

haveyoutaken

out

yourcarinsurance?";

Single

Pick;Base:

n=57,

Old

Mutual

iWYZE

customers,n=833,

carinsurance

holders,

n=12205,

all

respondentsConsumer

Insights

Global

as

of

August

2023CHAPTER

05Marketing

touchpoints?

Internet

usagebydevice?

Social

media

usage?

Media

usagebychannel?

Digitaladvertising

touchpoints?

Non-digital

advertising

touchpointsOld

Mutual

iWYZE

customers

access

the

internet

via

a

gaming

console

moreoften

than

the

average

car

insurance

holderMarketing

touchpoints:internet

usagebydeviceDevicesconsumersinSouth

Africauseregularlytoaccess

theinternet100%97%95%89%87%77%68%63%60%55%51%51%50%48%43%39%36%35%33%30%30%28%25%20%19%19%12%SmartphoneLaptopSmart

TVDesktop

PCBrand

usersGaming

consoleCategory

usersTabletSmartwatchStreaming

device

Smart

speakersAllrespondents27

Notes:Sources:’’Which

ofthese

devices

do

youregularlyuse

with

an

internet

connection?’’;

Multi

Pick;"Fromwhich

ofthe

following

providershave

youtaken

out

yourcarinsurance?";

Single

Pick;Base:

n=57,

Old

Mutual

iWYZE

customers,n=833,

carinsurance

holders,

n=12205,

all

respondentsConsumer

Insights

Global

as

of

August

2023On

social

media,

Old

Mutual

iWYZE

customers

interact

with

companies

moreoften

than

other

car

insurance

holdersMarketing

touchpoints:social

media

usageSocial

mediaactivitiesinSouth

Africabytype75%

68%72%

67%72%66%62%61%67%64%63%61%60%53%58%54%51%46%50%46%52%52%45%48%44%48%46%30%32%27%5%

6%

6%1%

1%0%Liked

postsbyotherusersFollowedpeopleCommented

Sentprivateon

posts

messagesLikedcompanypostsPostedpictures/videosFollowedcompaniesPosted

texts/statusSharedpostsbyother

usersSharedcompanypostsIhaveonly

Ihaven’t

usedused

social

social

mediamediaupdatespassivelyBrand

usersCategory

usersAllrespondents28

Notes:Sources:’’Which

ofthese

things

have

youdone

onsocial

media

in

the

past

4weeks?’’;

Multi

Pick;

"From

which

ofthe

following

providershave

youtaken

outyourcarinsurance?";

Single

Pick;Base:n=57,

Old

Mutual

iWYZE

customers,n=833,

carinsurance

holders,

n=12205,

all

respondentsConsumer

Insights

Global

as

of

August

2023Old

Mutual

iWYZE

customers

tend

to

listen

to

digital

music

content

less

oftenthan

car

insurance

holders

in

generalMarketing

touchpoints:media

usagebychannelType

of

mediaconsumersinSouth

Africahave

been

using

inthepast4weeks89%89%84%78%83%77%75%71%65%65%60%54%54%50%49%46%46%43%38%34%39%36%36%26%32%27%32%29%29%21%

21%20%17%TVDigitalvideocontentRadioDigitalmusiccontentPodcastsDailynewspapersOnlinenewswebsitesMagazinesMovies

/cinemaOnlinemagazinesWeeklynewspapersBrand

usersCategory

usersAllrespondents29

Notes:Sources:’’Whatkind

ofmedia

have

youused

in

the

past

4weeks?’’;

Multi

Pick;

"From

which

ofthe

following

providershave

youtaken

outyourcarinsurance?";

Single

Pick;Base:n=28,

Old

Mutual

iWYZE

customers,n=411,

carinsurance

holders,

n=6103,

all

respondentsConsumer

Insights

Global

as

of

August

2023Old

Mutual

iWYZE

customers

remember

seeing

ads

in

video

games

more

oftenthan

other

car

insurance

holdersMarketing

touchpoints:digitaladvertising

touchpointsTop10

placeswhereOldMutual

iWYZEcustomersinSouth

Africa

havecome

across

digital

advertisinginthe

past

4weeks62%61%60%60%55%53%51%49%43%47%47%44%44%41%37%43%38%38%37%35%33%32%31%32%

30%26%30%24%25%20%Social

mediaVideo

portalsOnlinestoresVideo

gamesOtherappsSearch

enginesWebsitesandappsof

brandsVideo

streaming

MusicportalsservicesEditorialwebsitesandappsBrand

usersCategory

usersAllrespondents30

Notes:Sources:’’Wherehave

youcomeacrossdigital

advertisements

in

the

past4

weeks?’’;

Multi

Pick;"Fromwhich

ofthe

following

providers

have

youtaken

out

yourcarinsurance?";

Single

Pick;

Base:n=57,

Old

Mutual

iWYZE

customers,n=833,

carinsurance

holders,

n=12205,

all

respondentsConsumer

Insights

Global

as

of

August

2023Old

Mutual

iWYZE

customers

remember

ads

they

saw

out-of-home

less

oftenthan

other

car

insurance

holdersMarketing

touchpoints:non-digital

advertising

touchpointsPlaces

whereconsumersinSouth

Africahavecome

across

non-digital

advertisinginthepast4weeks50%47%46%44%45%44%44%43%42%40%37%30%37%33%29%28%26%

26%26%21%

21%21%12%9%Directly

inthestoreOnTVOnadvertisingspacesInprinteddailynewspapersOntheradioInprintedmagazinesandjournalsBy

mailshot

/

Atthemoviesadvertisingmail/cinemaon

the

goBrand

usersCategory

usersAllrespondents31

Notes:Sources:’’Wherehave

youcomeacrossnon-digital

advertisements

in

the

past4weeks?’’;