新加坡智能手機(jī)市場(chǎng)前景及投資研究報(bào)告-培訓(xùn)課件外文版2024.4vivo小米三星

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TRENDSSmartphonemarketinSingaporeCHAPTER

01OverviewShareofmobilephoneownershipintheAsia-Pacificregionin2022,bycountryandtypeShareofmobilephoneownershipAPAC2022,bycountryandtypeAnymobilephoneSmartphoneNon-smartphonemobilephone120%100%80%60%40%20%0%IndonesiaPhilippines

Vietnam

Thailand

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IndiaTaiwan

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ChinaAustraliaNewZealand3Description:Accordingtoasurveyfrom2022,99.4percentofrespondentsinIndonesiaownedmobilephonesthatweresmartphones.OversevenpercentoftherespondentsinMalaysiaalsoownedfeaturephones.Incomparison,13.8percentofrespondentsinVietnamownedfeaturephones.ReadmoreNote(s):Asia,APAC;Q32022Source(s):DataReportal;GWI;Hootsuite;WeAreSocialAdoptionrateofsmartphonesintheAsia-Pacificregionfrom2019to2022,withaforecastfor2030SmartphoneadoptionrateAPAC2019-2030100%90%80%70%94%76%74%68%64%60%50%40%30%20%10%0%20192020202120222030*4Description:In2022,thesmartphoneadoptionrateacrosstheAsia-Pacificregionreached76percent,markinganincreasefrom64percentin2019.By2030,smartphoneadoptioninAPACwasprojectedtoreachover90percent.

ReadmoreNote(s):Asia,APAC;2019to2022;*Forecast.DataexcludesChina,HongKong,Macao,andTaiwan.ReadmoreSource(s):GSMAForecastofshareof5GmobileconnectionsoftotalconnectionsintheAsia-Pacificregionin2030,bysubregionShareof5GconnectionsofoverallmobileconnectionsAPAC2030,bysubregionShareofmobileconnections40%

50%0%10%20%30%60%70%80%90%100%DevelopedAPAC*GreaterChinaRestofAPAC5Description:By2030,5Gmobileconnectionswereforecasttoaccountfor93percentofmobileconnectionsinso-calleddevelopedAsia-Pacificmarkets,includingAustralia,NewZealand,Japan,SouthKorea,andSingapore.

ReadmoreNote(s):Asia,APAC;2023;*IncludesAustralia,NewZealand,Japan,SouthKorea,andSingapore.ReadmoreSource(s):GSMANumberofsmartphoneusersinSingaporefrom2019to2028(inmillions)SmartphoneusersinSingapore2019-202876.166.126.085.975.8565432105.725.575.425.265.0520192020202120222023202420252026202720286Description:In2022,thenumberofsmartphoneusersinSingaporereachedabout5.57million.Thisnumberhasbeenincreasingsince2017andisexpectedtogrowtoover6.16millionby2028.

ReadmoreNote(s):Singapore;2019to2028Source(s):DigitalMarketInsightsSmartphonepenetrationrateasshareofthepopulationinSingaporefrom2019to2028SmartphonepenetrationasshareofpopulationinSingapore2019-2028120%99.4%99.4%99.4%98.28%96.92%100%80%60%40%20%0%95.41%93.74%91.87%89.95%86.95%20192020202120222023202420252026202720287Description:Thesmartphonepenetrationsharereachedabout93.7percentinSingapore,indicatingthatitisaleadingcountryfortheuseandengagementofsmartphones.ReadmoreNote(s):Singapore;2019to2028Source(s):DigitalMarketInsightsCHAPTER

02RetailandtradeMarketshareofmobilevendorsinSingaporefrom2015to2024MobilevendorsmarketshareinSingapore2015-2024SamsungBBKAppleAsusXiaomiMotorolaOppoMicromax

GioneeHuaweiRIMLyfSonyGoogleMobicelOnePlusLenovoUnknown

LavaHTCLGOtherNokiaVivo201420152016201720182019202020212022202320249Description:In2022,Appleheldamarketshareofapproximately33.5percentinSingapore.Previouslytheleadingmobilevendorin2015,Samsung’smarketsharehasdecreasedtoapproximately22percent.

ReadmoreNote(s):Singapore;2015to2024Source(s):StatCounterMarketshareofleadingmobilevendorsacrossSingaporein2024MarketshareofmobilevendorsinSingapore2024Marketshare0%5%10%15%20%25%30%35%40%AppleUnknownSamsungXiaomiOppo33.39%25.8%22.17%5.25%4.95%HuaweiVivo2.38%1.66%1.18%GoogleRealmeOnePlusOther0.95%0.77%1.51%10Description:In2024,AppleledthemobilevendormarketinSingaporewitharound33.39percentshareofthemarket.Inthesameyear,Samsungtookthethirdplacewithapproximately22.17percentmarketshare.

ReadmoreNote(s):Singapore;2024Source(s):StatCounterMarketshareofmobileoperatingsystemsinSingaporefromJanuary2021toFebruary2024MonthlymarketshareofmobileoperatingsystemsSingapore2021-2024AndroidiOSSamsungUnknownOther120%100%80%60%40%20%0%11Description:InFebruary2024,Androidheldashareof64.6percentofthemobileoperatingsystemmarketinSingapore.Incomparison,iOSrepresented33.98percentofthemobileoperatingsystemsmarketinSingaporeinthatsamemonth.

ReadmoreNote(s):Singapore;January2021toFebruary2024Source(s):StatCounterCHAPTER

03NetworkinfrastructurePenetrationrateofmobilesubscriptionsinSingaporefrom2013to2022MobilephonepenetrationrateinSingapore2013-2022175%169.6%170%165%160%155%150%145%140%159.1%156%152.7%150.8%149.8%2016148.8%2018148.4%2015148%2014146.2%20202013201720192021202213Description:In2022,themobilepenetrationratereached169.6percentinSingapore.Thisisanincreaseonthepreviousyearandanall-timerecordfortheperiodmeasured.Thisindicatesthateachresidenthasabout1.7mobilesubscriptions.

ReadmoreNote(s):Singapore;2013to2022Source(s):InfocommDevelopmentAuthorityofSingapore4GcoverageexperienceinSingaporein2022,byprovider4GcoverageexperienceSingapore2022,byprovider121010109.71086420SingtelStarHubM1SIMBA14Description:Asof2022,Singtel,StarhubandM1providedthebest4GcoverageexperienceacrossSingapore,withascoreoftenpointseach.Accordingtothesource,allfourmajormobileserviceprovidersinSingaporehad4Gcoverageexperiencescoresclosetotenpointsinthesameyear.ReadmoreNote(s):Singapore;February1toMay1,2022Source(s):OpenSignalDownloadspeedexperienceinSingaporeasofNovember2023,byprovider(inMbps)DownloadspeedexperienceSingapore2023,byproviderDownloadspeedinMbps600204080100120StarHubSingtelM1107.78464SIMBA20.515Description:AsofNovember2023,StarHubprovidedthebestdownloadspeedexperiencetousersacrossSingapore,withanaverageof107.7Mbps.StarHubisoneofthelargesttelecomoperatorsinSingapore,whichprovidesmobileservices,payTV,fixedbroadbandandfixedvoiceservices,popularlyknownasquadrupleplayservices.ReadmoreNote(s):Singapore;August1toOctober29,2023Source(s):OpenSignalAveragedownloadanduploadspeedsofthe5GmobilenetworkinSingaporeasofMay2023(inMbps)Averagespeedof5GmobilenetworkSingapore2023,byuseNetworkspeedinMbps0100200300400500600700800PeakdownloadspeedDownloadspeedUploadspeed718.8376.83016Description:AsofMay2023,theaveragedownloadspeedonSingapore's5Gnetworkwas376.8Mbps,whiletheaverageuploadspeedreached30Mbps.Consumersenjoymaximumdownloadspeedsof718.8Mbpsonaverage.Thisconnectionspeedisenabledbythecity-state'snetworkcoverage.Singaporeisinfact,thefirstcountryintheworldtobefullycoveredbystandalone5GsinceJuly2022.ReadmoreNote(s):Singapore;March1,2023toMay29,2022Source(s):OpenSignal5GcoverageexperienceinSingaporeasofNovember2023,byprovider5GcoverageexperienceSingapore2023,byproviderScoreonascalefrom0to100123456789SingtelStarHubM18.37.57.5SIMBA6.217Description:AsofNovember2023,Singtelprovidedthebest5GcoverageexperienceacrossSingapore,withascoreof8.3,followedbyStarHubandM1.Accordingtothesource,Simbahadthelowest5Gcoverage,withascoreof6.2.

ReadmoreNote(s):Singapore;November2023Source(s):OpenSignalCHAPTER

04MobiledataNumberofcellularmobileconnectionsinSingaporefrom1stquarter2021to4thquarter2023(inmillions)NumberofcellularmobileconnectionsSingapore2021-202312109.789.679.579.449.339.228.988.868.7586420Q12021Q12022Q22022Q32022Q42022Q12023Q22023Q32023Q4202319Description:Asofthefourthquarter2024,thenumberofcellularmobileconnectionsamountedto9.78millioninSingapore.Thefiguresshowacontinuousincreaseinmobileconnectivitythroughouttheyears.ReadmoreNote(s):Singapore;Q12021toQ42023Source(s):DataReportal;Meltwater;WeAreSocialAveragemobiledatausageinSingaporefromQ12014toQ32023(inpetabytespermonth)AveragemobiledatausagepermonthinSingapore2014-2023100908070605040302086.6181.05

81.1831.5373.9683.671.3969.1167.1762.5759.0755.7350.0445.1643.7342.5136.0627.5520.5419.9280.4418.4716.4715.7814.5144.8812.8613.312.1410.910.6180.9171.399.339.699.998.637.737.91100Q1

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2320Description:MobiledatausageinSingaporereachedanaverageof86petabytes(86,610terabytes)permonthinthethirdquarterof2023.DespitetheexpansionofpublicWLANs,mobiledatauseremainedontherise.

ReadmoreNote(s):Singapore;Q12014toQ32023Source(s):InfocommDevelopmentAuthorityofSingaporeNumberof3GmobilesubscriptionsinSingaporefromtheQ12013toQ32023(inmillions)Numberof3GmobilesubscriptionsinSingapore2013-20237.05.725.615.76.05.04.03.02.01.00.05.545.26

5.284.974.614.344.194.043.913.813.73.623.412.512.492.372.352.121.871.791.751.711.671.651.691.071.010.930.770.720.72

0.690.620.550.560.540.740.120.10.08Q1

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'2321Description:Inthethirdquarterof2023,thenumberof3GmobilesubscriptionsinSingaporedecreasedtoapproximately84thousand.Incomparison,thenumberof3Gmobilesubscriptionsreached5.72millioninthefirstquarterof2013.

ReadmoreNote(s):Singapore;Q12013toQ12023Source(s):InfocommDevelopmentAuthorityofSingaporeTotalnumberof4GsubscriptionsinSingaporefrom2013to2022(inmillions)Total4GsubscriptionsinSingapore2013-2022987657.977.787.667.436.66.114.854.08432103.182.05201320142015201620172018201920202021202222Description:In2013,thetotalnumberof4GsubscriptionsinSingaporewasapproximately2.05million,thelowestintheconsideredtimeperiod.Thisincreasedmorethanthreefoldto7.8millionsubscriptionsin2022.ReadmoreNote(s):SingaporeSource(s):MCI(Singapore);SingaporeDepartmentofStatisticsNumberof5GmobilephonesubscriptionsinSingaporefromJuly2022toMarch2023(in1,000s)Monthlynumberof5GcellularsubscriptionsSingapore2022-20231,4001,316.61,242.21,238.61,228.41,2001,103.51,064.61,016968.61,0008006004002000920.7Jul'22Aug'22Sep'22Oct'22Nov'22Dec'22Jan'23Feb'23Mar'2323Description:AsofMarch2023,thenumberof5GmobilesubscriptionsinSingaporereachedabout1.32million.ThisfiguresignificantlyincreasedsinceJuly2022.Amongthecountry'sthreemainproviders,M1offeredthebestaverage5Gdownloadspeed.

ReadmoreNote(s):Singapore;July2022toMarch2023Source(s):IMDA;SingaporeDepartmentofStatisticsNumberof5GmobilephonesubscriptionsinSingaporein2022,bytype(in1,000s)Numberof5GcellularsubscriptionsSingapore2022,bytypeNumberofsubscriptionsinthousands600

80002004001,0001,2001,400Post-paid1,149.1Pre-paid93.124Description:In2022,thenumberofpost-paid5GsubscriptionsinSingaporereachedabout1.15million.Bycomparison,thenumberofpre-paid5Gplansinthecountryamountedto93.1thousandovertheperiodmeasured.

ReadmoreNote(s):Singapore;2022Source(s):IMDA;SingaporeDepartmentofStatisticsDistributionofmobilewebtrafficinSingaporein2023,byoperatingsystemMobilewebtrafficinSingapore2023,byOSSamsungOS1.39%Other0.06%AppleIOS35.69%Android62.86%25Description:Asof2023,62.86percentofthemobilewebpagerequestsoriginatedfromAndroiddevicesinSingapore.AppleIOSdevicesrankedsecondwith35.69percentofthemobilewebtraffic,whereasdeviceswithSamsungoperatingsystemsaccountedfor1.39percent.ReadmoreNote(s):Singapore;2023Source(s):DataReportal;Hootsuite;StatCounter;WeAreSocialCHAPTER

05MobileapplicationsTimespentonmobileappsinSingaporein2023,bycategory(inmillionhours)TimespentonmobileappsSingapore2023,bycategoryTimespentinmillionhours200

40006008001,0001,200Entertainment,videosharingSocialmedia,communicationEntertainment,shortvideosSocialmedia,socialnetworksUtilityandproductivity,browserandsearchengineUtilityandproductivity,personalizationSocialmedia,mediasharingnetworksShopping,e-commerceEntertainment,OTTUtilityandproductivity,navigationUtilityandproductivity,toolTravel,transportation27Description:In2023,thetotaltimespentonentertainmentmobileapplicationsreacheditspeakforAndroidusersinSingapore.Overthisperiod,thehighestproportionoftimespentonmobileappswasforvideosharingandcommunicationapps.

ReadmoreNote(s):Singapore;2023;AndroidonlySource(s):Data.aiLeadingmobileappsbasedonthenumberofdownloadsinSingaporein2023(in1,000s)MostdownloadedmobileappsSingapore2023Downloadsinthousands600

80002004001,0001,2001,4001,6001,800TelegramTikTok1,574.491,569.02CapCut-VideoEditorInstagram1,257.981,115.021,109.5FacebookWhatsappMessengerMonopolyGoSHEIN-ShoppingOnlineShopee900.31872.98783.21770.01746.79693.35648.73yuuSGSingpassFairPriceGroupGoogleTranslateChatGPT645.86638.54625.51DBSdigibank28Description:In2023,TelegramwasthemostdownloadedmobileappinSingapore.Thesocialmediaappaccumulatedapproximately1.57milliondownloadsinthatperiod.TikTokrankedsecondamongthelistwithover1.6milliondownloads.

ReadmoreNote(s):Singapore;2023Source(s):AppMagicAverageannualmonthlyactiveusersforsocialappsinSingaporefrom2020to2023,bycategory(inmillions)AverageannualmonthlyactiveusersforsocialappsSingapore2020-2023,bycategoryCommunication15.7ShortvideosMediasharingnetworks16.4SocialnetworksMicrobloggingDiscussionandforum16.91816141210816.964.444.

124.212.84.13.983.441.41.2111.311.32110202020212022202329Description:In2023,iOSandAndroidusersinSingaporemostlyusedcommunicationsocialapps,withanannualaverageof16.9monthlyactiveusers.Duringtheobservedperiod,shortvideoappsshowedthebiggestgrowthinthecountry.

ReadmoreNote(s):Singapore;2020to2023;MonthlyactiveusersacrossiOSandAndroidSource(s):Data.aiNumberofusersessionsspentonfoodandgrocerydeliverymobileappsinSingaporefrom1stquarter2019to4thquarter2022(inmillions)UsersessionsonfoodandgrocerydeliveryappsSingaporeQ12019-Q420227006206106106006006005905805805806005004003002001000530500500500460430Q12019

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Q4202230Description:Inthelastquarterof2022,thetotalnumberofusersessionsonfoodanddrinksapplicationsonAndroidreached620millioninSingapore.Incomparison,usersessionsonfoodandbeveragemobileappswere590millioninthefourthquarterof2019and430millioninthesecondquarterof2020.ReadmoreNote(s):Singapore;Q12019toQ42022;AndroidonlySource(s):Data.aiLeadingdatingappsinSingaporein2023,bydownloads(in1,000s)MostpopulardatingappsinSingapore2023,bydownloadsDownloadsinthousands020406080100120140BumbleTinder115.32107Omi106.78Tantan103.59Hinge72.08CoffeeMeetsBagelOkCupid55.7147.9346.1942.0338.89LitmatchSweetMeetBadoo31Description:BumblewastheleadingdatingappintermsofpopularityinSingapore,withover115thousanddownloadsin2023.ItwasfollowedbyTinderandOmi,whichrecordedabout107thousandand106.8thousanddownloads,respectively.Inadditiontobeingthemostdownloadedapp,Bumblewasalsothehighest-earningdatingappinSingaporein2023.TinderandCoffeeMeetsBagelfollowedintermsofrevenuegeneratedovertheyear.

ReadmoreNote(s):Singapore;JanuarytoDecember2023;totalnumberofdownloadsregisteredduringtheperiod;iPhone/iPadAppStoreandGooglePlaySource(s):AppMagicLeadingfinanceappsbasedondownloadsinSingaporeasofJune2023(in1,000s)FinanceappswiththemostdownloadsSingapore2023Numberofdownloadsinthousand0TrustBankSG50100150200250300281.65266.77261.16247.51DBSdigibankWebull:Investing&TradingEZ-Link:Transact,BeRewardedGooglePay:SaveandPayRevolut:Spend,Save,TradeTouch'nGoeWallet221.87176.56129.23118.39PayPal-Send,Shop,Managemoomoo:TradeStocks&OptionsWavePayAPPbyWaveMoney92.0490.9432Description:AccordingtoAppMagic,TrustBankSGwasthemostpopularfinancemobileapplicationinSingaporeasofJune2023.Overtheperiodmeasured,thebankingappwasdownloadedabout281.65thousandtimes.DBSdigibankcameinsecond,withatotalofaround266.77thousanddownloads.ReadmoreNote(s):Singapore;2023;bothGooglePlayStoreandAppleAppStoreSource(s):AppMagicCHAPTER

06ConsumerbehaviorShareofpopulationthatownsdigitaldevicesinSingaporeasofQ32023,bydeviceShareofpopulationthatownsdigitaldevicesinSingapore2023,bydeviceShareofadultpopulation30%

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50%0%10%20%60%70%80%90%100%95.1%95.1%MobilephoneSmartphoneLaptopordesktopcomputerTabletdevice66.5%39.5%35.8%SmartwatchwristbandGameconsole18.8%TVstreamingdeviceSmarthomedeviceVirtualrealitydeviceFeaturephone13.5%14.3%4.1%4.2%34Description:Asofthethirdquarterof2023,95.1percentofthepopulationinSingaporewereownersofsomesortofmobilephone.Laptopsanddesktopcomputersfollowedasthemostwidelyowneddigitaldevices.ComparedwithneighboringMalaysiaandIndonesia,Singaporealsohasthehighestrateoftabletusers.ReadmoreNote(s):Singapore;Q32023Source(s):DataReportal;Meltwater;WeAreSocialAveragedailymobileusageinSingaporefrom2020to2023(inhours)DailyhoursspentonmobileSingapore2020-20235.04.514.434.54.03.53.02.52.0