挪威化妝品個人護理行業(yè)市場前景及投資研究報告-培訓課件外文版2024.4

INDUSTRIES

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MARKETSCosmeticsandpersonalcareindustryinNorwayCHAPTER

01EuropeoverviewConsumptionvalueofcosmeticsandpersonalcareinEuropefrom2012to2022(inbillioneuros)CosmeticsconsumptionvalueinEurope2012-20221009088.379.8480.0378.5877.177.277.776.718073.272.571706050403020100201220132014201520162017201820192020202120223Description:CosmeticsbuildadynamicmarketinEurope.Asdisplayedinthepresentstatistic,theconsumptionvalueofcosmeticsandpersonalcareproductsreached79.84billioneurosin2019andover88billioneurosin2022.

ReadmoreNote(s):Europe;2012to2022;*Valueofretail,basedonretailsellingprice(RSP).Figureshavebeenrounded.Dataforyearspriorto2022wastakenfrompreviouspublicationsbythesamesources.

ReadmoreSource(s):CosmeticaItalia;CosmeticsEuropeRankingoftheEuropeanleadingcosmeticbrandsin2023,bybrandvalue(inmillioneuros)BrandvalueofleadingEuropeancosmeticbrands202314,00011,59212,00010,0008,0006,0004,0002,00006,3786,2366,0855,0113,954L'OréalNiveaDoveGuerlainLanc?meGarnier4Description:Withabrandvalueamountingtoapproximatively12billioneuros,thebrandL`OréalwasfirstofthisrankingofEuropeancosmeticbrandsin2023.TheBeiersdorf'sbrandNiveawasrankedsecondwithabrandvalueofabout6.4billioneuros.

ReadmoreNote(s):Europe;2023Source(s):BrandFinanceRankingofthemainEuropeancosmeticsmarketsfrom2014to2022,bymarketvalue(inbillioneuros)LeadingEuropeancosmeticsmarketsinvalue2014-2022GermanyFranceUKItalySpainPoland*15.513.511.59.57.55.53.52014201520162017201820192020202120225Description:ThischartshowsarankingofthetopEuropeancosmeticsmarketsbetween2014and2022,basedontheirmarketvalueinbillioneuros.Accordingtothesource,GermanywastheleaderoftheEuropeanmarketin2022withamarketvalueof14.3billioneuros.From2015to2020,thevalueoftheFrenchmarketremainedrelativelystable,fluctuatingbetweenamarketvalueof11.3and11.5billioneuros,reachingnearly13billioneurosin2022.

ReadmoreNote(s):France,Germany,Italy,Spain,UnitedKingdom;2014to2022Source(s):CosmeticsEuropeLeading20healthandbeautybrandsrankedbyconsumerreachpointsinEuropein2022(inmillions)Mostchosenhealth&beautybrandsinEurope2022,byconsumerreachpointsConsumerreachpoints*inmillions200

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300050100150350400450500550NiveaColgate492327Dove256AlwaysGarnier178176Oral-B139Gillette122120L'OrealParisSensodyneElvive|ElsevePalmolivePantene113109978581Pampers6Description:Thisstatisticpresentstheleadingtwentyhealthandbeautybrandsrankedbyconsumerreachpoints(ameasureofbrandpenetrationandconsumerchoice)inEuropein2022.Thatyear,NiveawastheleadingbrandforhealthandbeautyinEurope,withapproximately492millionconsumerreachpoints.ColgateandDoverankedinsecondandthirdplace,with327millionand256millionconsumerreachpoints,respectively.ReadmoreNote(s):Europe;2022;*Consumerreachpointsareametricusedtomeasurewhichbrandsshoppersarechoosingtobuyandwhy.Itiscalculatedbylookingatthreemainindicators:1.Population:thenumberofhouseholdsinacountry.2.[...]

ReadmoreSource(s):KantarWorldpanelHouseholdpenetrationrateofleadinghealthandbeautybrandsinEuropein2022Leadinghealth&beautybrands'householdpenetrationrateinEurope2022Householdpenetrationrate*20

30010405060NiveaColgate52.343.4Dove33.4Garnier28.3Oral-B25.9Gillette25Always20L'OrealParisPalmoliveSensodyneElvive|ElseveHead&ShouldersPantene19.319.317.617.316.313.77Description:ThisstatisticpresentsthehouseholdpenetrationrateofleadinghealthandbeautybrandsinEuropein2022.Thatyear,NiveawasthehealthandbeautybrandwiththehighestpenetrationrateinEurope,withover52percentofhouseholdsbuyingthebrand.ColgateandDoverankedinsecondandthirdplace,withpenetrationratesof43.4percentand33.4percent,respectively.Thatyear,Niveawasalsotheleadinghealthandbeautybrandbasedonconsumerreachpoints.

ReadmoreNote(s):Europe;2022;*Householdpenetrationratereferstotheshareofhouseholdsbuyingabrand.Brandsaredefinedas"leading"basedonconsumerreachpoints.Dateofreleaseisdateofaccess

ReadmoreSource(s):KantarWorldpanelCHAPTER

02NorwayoverviewSalesvalueofthecosmeticsandpersonalcaremarketinNorwayfrom2010to2022(inmillionNOK)CosmeticandpersonalcaremarketsalesinNorway2010-202218,00016,00014,00012,00016,20015,80014,31512,35512,42012,13510,96510,48510,29010,0459,7709,5859,53510,0008,0006,0004,0002,000020102011201220132014201520162017201820192020202120229Description:TheNorwegiancosmeticsmarket`ssalesvalueincreasedconstantlyinrecentyears,reachingapproximately16.2billionNorwegiankronerin2022.Thismarketincludesthefollowingproductcategories:skincare,suncare,haircare,decorativecosmetics,fragrances,andhygieneproducts.WhenlookingatthedevelopmentincosmeticssalesinNorwaycomparedtoayearearlier,itcanbeseenthatitfluctuatedstronglyfrom2010to2022.TheNorwegiancosmeticsmarketshowedtheby[...]

ReadmoreNote(s):Norway;2010to2022Source(s):NorwegianCosmeticsAssociationSalesvalueofthecosmeticandpersonalcaremarketinNorwayin2022,byproductcategory(inmillionNOK)CosmeticandpersonalcaresalesinNorway2022,byproductcategory5,0004,5504,5004,0003,5003,0002,5002,0001,5001,0005003,7503,2502,7001,1507750SkincareHaircareDecorativecosmeticsHygieneFragrancesSuncare10Description:From2010to2022,theNorwegiancosmeticmarketincludingskincare,suncare,haircare,decorativecosmetics,fragrancesandhygieneproducts,hadanincreasingsalesvalue.In2022,thevaluewasaround16.2billionNorwegiankroner.Duringthatyear,skincareproductsmadethehighestsalesvalueinthedomesticcosmeticindustry(4.6billionNorwegiankroner),followedbyhaircareproducts(3.8billionNorwegiankroner)anddecorativecosmetics(3.3billionNorwegiankroner).

ReadmoreNote(s):Norway;2022Source(s):NorwegianCosmeticsAssociationSalesgrowthofthecosmeticandpersonalcaremarketinNorwayfrom2010to2022CosmeticandpersonalcaresalesgrowthinNorway2010-202216%14%12%10%8%13.7%10.4%6%4.9%20174.6%20164%3%2.8%20132.6%20142.5%20102.5%20121.9%20151.8%20181.8%20192%0%-0.5%2011-2%20202021202211Description:ThisstatisticshowstheannualdevelopmentincosmeticsalesinNorwaycomparedtoayearearlier,from2010to2022.ThetotalNorwegiancosmeticsmarketgrewbythreepercentin2022,comparedtothepreviousyear.Themarketincludesdecorativecosmetics,fragrances,skincare,suncare,haircare,andhygieneproducts.ReadmoreNote(s):Norway;2010to2022;*Growthcomparedtopreviousyear.ThefiguresarebasedontheKLF's(NorwegianCosmeticsAssociation)internalsalesstatisticsandsupplementedwithactualandestimatedinformationabouttherestofthe[...]

ReadmoreSource(s):NorwegianCosmeticsAssociationRankingofcompaniesinthecosmetics,perfumeandhairdressingindustryinNorwayasofJanuary2024,byturnover(inmillionNOK)RankingofcosmeticscompaniesinNorway2024,byturnoverTurnoverinmillionNOK05001,0001,5002,0002,5003,0003,500NormalNorgeAS*EssityNorwayAS3,2531,691L'orealNorgeASKicksNorgeAS1,2921,179VitaGroupAS946.58Fredrik&LouisaASOricaNorwayAS798.92798.79659.34597.62BonaventuraSalesASRitualsCosmeticsNorwayASMidsonaNorgeASScandinavianCosmeticsASChemringNobelASPerrigoNorgeAS413.73399.23396.78369.8612Description:AsofJanuary2024,NormalNorgeASwastheleadingcompanyintheNorwegiancosmetics,perfumeandhairdressingindustry,basedonitsrevenueofapproximately3.3billionNorwegiankroner.VitaGroupAS,aNorwegianbeautyandwellnesschain,offeringproductsforface,hair,andbody,make-up,scents,aswellashealthyandnaturalorganicproductsrankedfifth.ReadmoreNote(s):Norway;asofJanuary2024;Excl.subsidiaries;netsales;turnoveralwaysbasedonthelatestavailablefinancialstatement;*RevenueforFY2023.Figureshavebeenrounded.Dateofreleaseisdateofaccess.

ReadmoreSource(s):ProffMostusedpersonalcareproductbycategoryinNorwayasofMarch2023MostusedpersonalcareproductbycategoryinNorway2023Shareofrespondents0%10%20%30%40%50%60%70%80%80%Oralanddentalcare(toothpaste,mouthwash,etc.)Personalhygieneproducts(bathandshowerproducts,deodorants,shavingcream&gel,etc.)78%Perfume,fragrancesSkincare(facialcare,handcare,bodycare,etc.)Haircareandhairstylingproducts62%62%57%Decorativecosmetics(makeup,lipsticks,nailpolish,etc.)Noneoftheabove35%4%13Description:80percentofNorwegianrespondentsansweroursurveyon"Mostusedpersonalcareproductbycategory"with"Oralanddentalcare(toothpaste,mouthwash,etc.)".Thesurveywasconductedin2023,among1,032consumers.

ReadmoreNote(s):Norway;JanuarytoMay2023;1032respondents;18-64yearsSource(s):ConsumerInsightsMonthlyindexvalueofsalesofcosmeticsinNorwayfromApril2020toDecember2023DevelopmentofmonthlyindexvalueofsalesincosmeticsinNorway2020-202330025020015010050014Description:IntheperiodfromApril2020toDecember2023,thereportedindexvaluedevelopmentofsalesturnoverincosmeticshasfluctuatedsignificantly.Salesofcosmeticswasreportedtohaveanindexvalueof60.9inApril2020andpeakedagainsttheindexvalueof100inDecember2022at250.5,beforehittinganall-timehighwithavalueof280.4inDecember2023.ReadmoreNote(s):Norway;April2020toDecember2023Source(s):StatisticsNorwayConsumerpriceindex(CPI)ofhairdressingsalonsandpersonalgroomingestablishmentsinNorwayfrom2010to2023Consumerpriceindex(CPI)ofhairdressingandbeautysalonsinNorway2010-2023160140120133.5126.2120.7116112109.9106.9103.310096.810080604020093.189.786.682.82010201120122013201420152016201720182019202020212022202315Description:Theconsumerpriceindex(CPI)ofhairdressingandbeautysalonsincreasedoverallinNorwayfrom2010to2023.In2023,theaverageCPIinNorwaywasmeasuredat133.5,wheretheaveragein2015wassetto100,whichmeansthatsalesonaverageincreasedbyover30percentthatyearcomparedtobackthen.ReadmoreNote(s):Norway;2010to2023Source(s):StatisticsNorwayConsumerpriceindex(CPI)ofappliances,articlesandproductsforpersonalcareinNorwayfrom2011to2023Consumerpriceindex(CPI)ofpersonalcareproductsNorway2011-2023140120116.6109.5107.8107.5106.1105.8106.3104.810097.998.398.798.5100806040200201120122013201420152016201720182019202020212022202316Description:Theconsumerpriceindex(CPI)ofappliances,articlesandproductsforpersonalcareincreasedoverallinNorwayfrom2011to2023.In2023,theaverageCPIinNorwaywasmeasuredat116.6,wheretheaveragein2015wassetto100,thussaleshaveincreasedbyaround15percentonaveragecomparedtothatyear.ReadmoreNote(s):Norway;2011to2023;Excl.electricappliancesforpersonalcareSource(s):StatisticsNorwayCHAPTER

03InternationaltradeValueofessentialoils,perfumeandflavormaterialsimportedintoNorwayfrom2009to2022(inmillionNOK)Importvalueofessentialoils,perfumeandflavormaterialsintoNorway2009-20221,2001,0001,0361,01696283878580069464064664760561060259759360040020002009201020112012201320142015201620172018201920202021202218/statistics/569771/import-value-of-essential-oils-perfume-and-flavour-materials-into-norwayThisstatisticshowsthevalueofessentialoils,perfumeandflavormaterialsimportedintoNorwayfrom2009to2022.In2022,theimportvalueofessentialoils,perfumeandflavormaterialsintoNorwayamountedto1.02billionNorwegiankroner.

ReadmoreNote(s):Norway;2009to2022Source(s):StatisticsNorwayValueofperfumery,cosmeticortoiletpreparationsimportedintoNorwayfrom2009to2022(inmillionNOK)Importvalueofperfumery,cosmeticortoiletpreparationsintoNorway2009-20227,0006,0005,0006,3336,0475,2124,8484,5294,5134,3324,2333,8744,0003,0002,0001,00003,5803,2753,1393,0382,9602009201020112012201320142015201620172018201920202021202219/statistics/569776/import-value-of-perfumery-cosmetic-or-toilet-preparations-into-norwayThisstatisticshowsthevalueofperfumery,cosmeticortoiletpreparationsimportedintoNorwayfrom2009to2022.In2022,theimportvalueofperfumery,cosmeticortoiletpreparationsintoNorwayamountedtoroughly6.33billionNorwegiankroner.ReadmoreNote(s):Norway;2009to2022;excl.soapSource(s):StatisticsNorwayValueofessentialoils,perfumeandflavormaterialsexportedfromNorwayfrom2009to2022(inmillionNOK)Exportvalueofessentialoils,perfumeandflavormaterialsfromNorway2009-20221009087.38073.7367.487062.64605045.5639.238.1837.18201540302010030.55201328.31201226.94201419.24201019.56201114.792009201620172018201920202021202220Description:Thisstatisticshowsthevalueofessentialoils,perfumeandflavormaterialsexportedfromNorwayfrom2009to2022.In2022,theexportvalueofessentialoils,perfumeandflavormaterialsfromNorwayamountedtoroughly87.3millionNorwegiankroner.ReadmoreNote(s):Norway;2009to2022Source(s):StatisticsNorwayValueofperfumery,cosmeticortoiletpreparationsexportedfromNorwayfrom2009to2022(inmillionNOK)Exportvalueofperfumery,cosmeticortoiletpreparationsfromNorway2009-202290080070060050040082371360739332730831130330130020010002512512362192222009201020112012201320142015201620172018201920202021202221/statistics/572216/export-value-of-perfumery-cosmetic-or-toilet-preparations-from-norwayThisstatisticshowsthevalueofperfumery,cosmeticortoiletpreparationsexportedfromNorwayfrom2009to2022.In2022,theexportvalueofperfumery,cosmeticortoiletpreparationsfromNorwayamountedto713millionNorwegiankroner.

ReadmoreNote(s):Norway;2009to2022;Excl.soapSource(s):StatisticsNorwayCHAPTER

04EmploymentNumberofpeopleworkingashairdressersinNorwayfromthe1stquarterof2020tothe3rdquarterof2023NumberofpeopleworkingashairdressersinNorway2020-2023,byquarter12,0009,9939,7619,8039,7559,6089,5749,57910,0008,0006,0004,0002,00009,5279,3589,3109,3259,2209,2029,2179,131Q12020

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Q3202323Description:Overthepastthreeyears,thenumberofpeopleworkingashairdressershasdeclinedinNorway.Inthethirdquarterof2023,therewereabout9,100hairdressersinthecountry.

ReadmoreNote(s):Norway;Q12020toQ32023Source(s):StatisticsNorwayNumberofpeopleworkingasbeauticiansandotherrelatedworkersinNorwayfromthe1stquarterof2020tothe3rdquarterof2023NumberofpeopleworkingasbeauticiansinNorway2020-2023,byquarter3,5002,9362,9143,0002,5002,0001,5001,0005002,8642,8712,8042,8102,8142,7582,7112,5892,5712,5122,5112,4982,3640Q12020

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Q3202324Description:Overthepastthreeyears,thenumberofpeopleworkingashairdressershasfluctuatedinNorway.Inthethirdquarterof2023,therewereover2,800beauticiansinNorway.

ReadmoreNote(s):Norway;Q12020toQ32023Source(s):StatisticsNorwayNumberofpeopleworkinginmanufactureofperfumesandtoiletpreparationsinNorwayfromthe1stquarterof2020tothe3rdquarterof2023NumberofemployeesinperfumemanufactureinNorway2020-2023,byquarter50454744424241403530252015105383635343024232322170Q12020

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Q3202325/statistics/1448584/employees-in-perfume-manufacture-norwayOverthepastthreeyears,thenumberofpeopleworkinginmanufactureofperfumesandtoiletpreparationshasfluctuatedinNorway.Inthethirdquarterof2023,therewerealmost50peopleworkinginperfumeandtoiletpreparationmanufacture.ReadmoreNote(s):Norway;Q12020toQ32023Source(s):StatisticsNorwayCHAPTER

05WagesAveragemonthlywagesofhairdressersinNorwayfromthe1stquarterof2020tothe3rdquarterof2023(inNOK)AveragemonthlywagesofhairdressersinNorway2020-202345,00040,00038,31038,02036,24036,29035,99035,68034,64033,69033,81033,67035,00030,00025,00020,00015,00010,0005,000032,74032,66032,02032,09031,390Q12020

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Q3202327Description:Overthepasttwoyears,theaveragemonthlysalaryofhairdressersinNorwayhasslightlyincreased.Inthethirdquarterof2023,hairdressersinNorwayearnedamonthlyaverageof38,020Norwegiankroner.

ReadmoreNote(s):Norway;Q12020toQ32023Source(s):StatisticsNorwayAveragemonthlywagesofhairdressersinNorwayfromthe1stquarterof2020tothe3rdquarterof2023,bygender(inNOK)AveragemonthlywagesofhairdressersinNorway2020-2023,bygenderMaleFemale35,00030,00025,00020,00015,00010,0005,0000Q12020

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Q3202328Description:Overth