ASO應(yīng)用商店優(yōu)化行業(yè)市場前景及投資研究報告-培訓(xùn)課件外文版2024.5

DIGITAL

&

TRENDSASO-AppStoreOptimizationCHAPTER

01AppmarketConsumerspendingonmobileappstorepurchasesonmobileappsandgamesworldwidein2022Apps&mobilegamesglobalconsumerspending2022Share

ofconsumer

spendConsumer

spend

in

billion

U.S.

dollarsMobileapps34%66%56.78110Mobilegames4Description:In2022,smartphoneusersworldwidespentapproximately110billionU.S.dollarsonmobilegamingapps.Thisrepresentedaround66percentofthetotalglobalspendingonmobileappstoresfortheyear.Incomparison,mobilenon-gamingappsaccountedforaround34percentofthetotalspendingfortheyear,generatingapproximately57billionU.S.dollarsingrossrevenues.ReadmoreNote(s):Worldwide;2022;grossspending,inclusiveofappstorescommission,GooglePlayandiOScombined,excludingthirdpartyAndroidappsinChinaSource(s):Data.ai;VentureBeatMobileappmarketvalueworldwidein2022,bymonetizationmethodGlobalappmarketvalue2022,bymonetizationShare

ofapp

market

revenuesApp

market

revenues

in

billion

U.S.

dollarsAppstorespendMobileadspend33.2%66.8%1673365Description:In2022,theglobalappmarketgeneratedalmost67percentofitsvalueviamobileadvertisingspending.Thiscorrespondedtoapproximately336billionU.S.dollars,comparedto167billionU.S.dollarsgeneratedbyglobalconsumersinthemostprominentappstoresworldwideandinChina.Directappstorespendingaccountedforaround33percentofthetotalmobileappmarketvaluein2022.ReadmoreNote(s):Worldwide;2022;grossspendingforappstoreinclusiveofappstorescommission,GooglePlayandiOScombined,excludingthirdpartyAndroidappsinChinaSource(s):Data.aiDistributionoffreeandpaidiOSappsintheAppleAppStorefromJune2019toOctober2023DistributionoffreeandpaidiOSapps2019-2023FreeappsPaidapps120%100%6.4%6.4%6.3%6.1%6.1%5.8%5.5%

5.24%

5.05%9.2%9.6%8.1%7.7%7.3%7.1%10%90%9.8%9.7%80%60%40%20%0%93.6%

93.6%

93.7%

93.9%

93.9%

94.2%

94.5%

4.76%

4.95%91.9%

92.3%

92.7%

92.9%90.2%

90.3%

90.8%

90.4%2019-06

2019-08

2019-10

2019-12

2020-03

2020-06

2020-09

2021-01

2021-03

2021-04

2021-10

2021-12

2022-03

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2023-03

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2023-106Description:AsofOctober2023,94.95percentofalliOSappswereavailableforfree.Incomparison,intheGooglePlaystore,theshareoffreelyavailableappswas96.95percent.

ReadmoreNote(s):Worldwide;June2019toOctober2023Source(s):42mattersDistributionoffreeandpaidAndroidappsintheGooglePlayStorefromJune2019toOctober2023DistributionoffreeandpaidAndroidapps2019-2023FreeappsPaidapps120%100%4%4%3.8%3.7%3.6%3.5%3.3%3.3%3.1%3.1%3%3.3%3.2%3.1%3%3.04%

3.05%6.96%

6.95%4.4%80%60%40%20%0%96%96%96.2%

96.3%

96.4%

96.5%

96.7%

96.7%

96.9%

96.9%97%96.7%

96.8%

96.9%97%95.6%2019-06

2019-08

2019-10

2019-12

2020-03

2020-06

2020-09

2021-01

2021-03

2021-08

2021-10

2021-12

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2023-07

2023-107Description:AsofOctober2023,around97percentofallAndroidappswereavailableforfree,whilethreepercentrequiredpayment.Overall,thenumberoffreeappsavailableontheGooglePlayStorehasremainedhigherthanthenumberofpaidappsintheexaminedperiod.ReadmoreNote(s):Worldwide;June2019toOctober2023Source(s):42mattersMobileappconsumerspendingworldwidefrom2022to2027,bystore(inbillionU.S.dollars)Annualglobalmobileappconsumerspending2022-2027,bystoreAppStoreGooglePlay10514012012511610094868380604020060555045414120222023*2024*2025*2026*2027*8Description:In2027,consumersareprojectedtospend125billionU.S.dollarsonmobileappsfromtheAppleAppStore.CombineduserspendingintheAppStoreandGooglePlayissettoreachalmost186billionU.S.dollarsby2027.Thiswouldrepresentanincreaseofover50percentcomparedtothetotalconsumerspendingregisteredin2022acrossthetwomajorappdistributors.Theestimatedappspendingfortheyearsbetween2023and2024havedecreasedconsiderablyfrompast[...]

ReadmoreNote(s):Worldwide;2022;excludingspendingonthird-partyAndroidstores;*ForecastReadmoreSource(s):MobileMarketingReads;SensorTowerPossibleAppStoreOptimization(ASO)mistakesimpactingconversionformobileappsintheAppleAppStoreintheUnitedStatesin2022U.S.iOSappASOmistakesimpactingconversions2022Share0%10%20%30%40%50%60%56%Screenshots:Inconclusiveinformation(absenceofCTA,socialproof,appdata)Screenshots:Hard-to-readtexts(duetotheirlength,fontsize,contrast)Screenshots:Overcrowdingelements(toomanydetailsandelements)Screenshots:Absenceoffeature-orientedshotsScreenshots:Low-quality(lackofcontrastingelements,stockphotosusage,blurr…Icons:Non-associativedesign40%37%35%31%31%Unansweredreviews19%19%17%NegativereviewspredominanceLackofratings/reviewsIncoherenceofvisualcreatives10%Icons:Indistinctiveelements2%Categoryspecificissues,imageorientation,screenshotmismatch,etc.19%9Description:Accordingtoastudyconductedin2022ofover70mobileiOSapppagesontheAppleAppStore,54percentofmobileappslackedAppStoreOptimization(ASO)cross-localization.Around40percentoftheanalyzedapppagespresentedkeywordduplicatesintheappmetadataandinsufficientlengthofapptitlesandsubtitles.Additionally,30percentofapppageswereusinglowperformingkeywords.ReadmoreNote(s):UnitedStates;2022;morethan70appsanalyzedinseveralcategoriesfromtheAppleAppStoreSource(s):SplitMetricsCHAPTER

02AppdistributionYear-over-yeardecreaseinmobileappslaunchedworldwideintheAppleAppStoreandintheGooglePlayStorein2022Globalappstoresyearlydecreaseinmobileappspublished20220%-2%-4%-6%-8%-10%-12%-12%-13%AppleAppStore-14%GooglePlayStore11Description:In2022,mobileappdevelopersandpublishersworldwidereleased13percentfewermobileappsontheAppleAppStorecomparedtothepreviousyear.Similarly,Androiddevelopersreleasedaround12percentfewermobileappsontheGooglePlayStorecomparedto2021.ReadmoreNote(s):Worldwide;2022Source(s):AppfiguresAveragenumberofnewiOSappreleasespermonthfromMarch2019toJune2023(in1,000s)NumberofmonthlyAppleAppStoreappreleasesworldwide2019-202312010080604020012Description:InJune2023,approximately36thousandmobileappswerereleasedthroughtheAppleAppStore,downbytwothousandcomparedtothepreviousmonth.Duringthemeasuredperiod,thisfigureoftenfluctuated.ThelowestnumberofappreleasesontheAppleAppStorewasrecordedinJuly2019,onlyaround9.6thousandreleases.Meanwhile,twomonthslater,inSeptember2019,iOSappreleasesamountedto99thousand.

ReadmoreNote(s):Worldwide;March2019toJune2023Source(s):42mattersAveragenumberofnewAndroidappreleasesviaGooglePlaypermonthfromMarch2019toJune2023(in1,000s)NumberofmonthlyGooglePlayappreleasesworldwide2019-202316014012010080604020013Description:InJune2023,approximately90thousandmobileappswerereleasedthroughtheGooglePlayStore.Thisfigureindicatesanotabledecreasecomparedtothepreviousmonth.Inthemeasuredperiod,thehighestnumberofappreleasesviaGooglePlayStorewasrecordedinMarch2019,withover141thousandappsreleased.ReadmoreNote(s):Worldwide;March2019toJune2023Source(s):42mattersNumberofAppleAppStoreandGooglePlaymobileappdownloadsworldwidefrom3rdquarter2016to1stquarter2023(inbillions)NumberofiOSandGooglePlayappdownloadsasofQ12023AppleAppStoreGooglePlay40353025201510528.624.428.38.528.328.228

27.7

27.727.1

27.526.927.32721.621.321.320.519.4

20.117.4

18.617.116.816.716.115.2149.2

9.18.2

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8.17.3

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7.487.87.46.6

6.5

6.9

6.50Q3

Q4

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'2314Description:Inthefirstquarterof2023,usersdownloadedapproximately27billionappsfromGooglePlay.Incontrast,mobileapponlygeneratedroughly8.1billiondownloadsintheAppleAppStore.TheGooglePlayplatformhasalwaysmadeupthebulkofappdownloadsbuttheAppleAppStoreisstrongerintermsofrevenuegeneration.ReadmoreNote(s):Worldwide;Q32016toQ12023Source(s):MarketingCharts;SensorTower;MobileiOSappinstallrateintheAppleAppStoreintheUnitedStatesin1sthalfof2023,bycategoryU.S.AppleAppStoremobileappinstallrates2023bycategoryAverageinstallrate6%0%2%4%8%10%12%NavigationMedical11.3%8.6%TravelFinanceShopping7.6%7.5%7.5%Music7.1%7.1%Photo&VideoFood&DrinksHealth&FitnessProductivityBooks6.5%6.1%5.8%4.6%4.3%4.3%Games-StrategyNews15Description:Duringthefirsthalfof2023,installratesformobileappsintheAppleAppStoreintheUnitedStatesmarketwasfourpercent.Navigationappshadaninstallconversionrateofover11percent,whilemedicalappspresentedaninstallconversionrateof8.6percent.Bycomparison,puzzlegamingappspresentedthelowestinstallratesintheAppleAppStore.ReadmoreNote(s):UnitedStates;H12023Source(s):AppTweakMobileiOSappdownloadconversionrateintheAppleAppStoreintheUnitedStatesin1sthalfof2023,bycategoryU.S.AppleAppStoremobileappdownloadconversionrates2023bycategoryAveragedownloadconversionrate0%20%40%60%80%100%120%NavigationBusiness104.5%93.3%ReferencePhoto&VideosMusic83.6%81.6%68%65.8%64.5%62.4%ProductivityBooksMedicalUtilitiesShoppingNews55.7%52.8%35.4%34%32.6%FinanceSocialnetworking16Description:Duringthefirsthalfof2023,downloadconversionratesformobileappsintheAppleAppStoreintheUnitedStatesmarketwas30percent.Businessappshadadownloadconversionrateofover93percent,whilereferenceappspresentedadownloadconversionrateof83.6percent.Bycomparison,casualgamingappsandpuzzlegamingappspresentedthelowestconversionratesintheAppleAppStore.

ReadmoreNote(s):UnitedStates;H12023Source(s):AppTweakMobileAndroidappdownloadconversionrateintheGooglePlayStoreintheUnitedStatesin1sthalfof2023,bycategoryU.S.GooglePlayStoremobileappdownloadconversionrates2023bycategoryAveragedownloadconversionrate0%10%20%30%40%50%60%70%80%90%EventsMaps&NavigationTravel&localBooks&ReferenceCommunicationAuto&VehiclesParenting84.1%84%56.3%51.7%50.1%48%45.4%House&HomeGames-EducationalBusiness40.3%40.1%39%EntertainmentArt&Design38.8%38.7%38.4%Tools17Description:Duringthefirsthalfof2023,downloadconversionratesformobileappsintheGooglePlayStoreintheUnitedStatesmarketwas31.3percent.Eventsapp,aswellasmapsandnavigationappshadadownloadconversionrateofapproximately84percent.Bycomparison,cardgamingappsandwordgamingappspresentedthelowestconversionratesintheGooglePlayStore.

ReadmoreNote(s):UnitedStates;H12023Source(s):AppTweakCHAPTER

03AppupdatesanddelistingsNumberofappsubmittedtotheAppleAppStorethatwererejectedin2022,byreasonRejectedappssubmittedtotheAppleAppStore2022,byreason18,000,00016,000,00014,000,00012,000,00010,000,0008,000,0006,000,0004,000,0002,000,000017,000,000400,000153,00029,00024,000TotalappsrejectedPrivacyviolationsSpam,copycats,misleadingContaininghiddenorundocumentedfeaturesBait-and-switchviolations19Description:In2022,theAppleAppStorereportedrejecting1.7millionmobileappssubmittedbydevelopers.Approximately400thousandofthesubmittedappswerenotapprovedtobehostedontheAppleAppStoreduetoprivacyviolations.Additionally,over15thousandappswererejectedduetobeingspam,copycats,ormisleading.ReadmoreNote(s):2022Source(s):AppleGooglePlayStoretransparencyandpolicyviolationpreventionin2022PrivacyviolationpreventionontheGooglePlayStore2022ValuesBadaccountsbanned173000Policy-violatingappspreventedfrombeingpublishedonGooglePlay14300002Valueoffraudulentandabusivetransactionprevented(inbillionU.S.dollars)Submittedappspreventedfromaccessingsensitivepermissionsoverthepastthreeyears50000020Description:In2022,GooglereportedhavingpreventedfraudulentandabusivetransactionpreventedontheGooglePlayStoreforavalueoftwoinbillionU.S.dollars.Additionally,thecompanyreportedbanning173thousandbadaccounts,aswellaspreventing1.43millionpolicy-violatingappsfrombeingpublishedontheGooglePlayStore.ReadmoreNote(s):2022Source(s):GoogleNumberofmobileappsthathavenotbeenupdatedrecentlyasoffirstquarter2022(in1,000s)DistributionofmobileiOSandAndroidappsbasedonmostrecentupdatedate2022Numberofappsinthousands600

80002004001,0001,2001,400<6months6-12months12-18months18-24months2-3years1,3007235924956723-4years3354-5years1985+years31421Description:Asofthefirstquarterof2022,therewerearound1,3millionappsonGooglePlayandAppleAppStorethathadnotbeenupdatedwithinthepastsixmonths.Morethan720thousandappshadnoupdatesinthepastsixto12months.Furthermore,around670thousandappsonbothappstoreshadtheirlastupdatestwotothreeyearsbeforetheexaminedperiod.InApril2022,AppleannouncedthatoutdatedappswillberemovedfromAppleAppStore,butgavethedevelopers90daysto[...]

ReadmoreNote(s):Worldwide;

Q12022Source(s):DIW;PixalateFrequencyofmobileappupdatesontheAppleAppStoreasofAugust2023AppleAppStoreappupdates2023,byfrequency120%100%80%60%40%20%98%75%31%0%WeeklyMonthlyAnnually22Description:AsofAugust2023,31percentofappsontheAppleAppStorewereupdatedonaweeklybasis.Incomparison,75percentofmobileappswereupdatedonamonthlybasis.Over98percentofAndroidmobileappshostedontheAppleAppStorewereupdatedeachyear.ReadmoreNote(s):Worldwide;August2023;top1,000Androidapps.Source(s):42mattersMostpopularweekdaytoreleasemobileappandgamingupdatesintheAppleAppStoreasofAugust2023AppleAppStoremostpopulardayforappandgamingreleaseupdateday2023AppsGames5,0004,5004,0003,5003,0002,5002,0001,5001,0005007336417237533,6045432,5122,4872,2541,438Friday1634291124060MondayTuesdayWednesdayThursdaySaturdaySunday23Description:AsofAugust2023,MondaywasthemostpopulardaytoreleasemobileappupdatesamongAndroiddevelopers,witharound3,604appsupdatedonaverageonthisweekday.Incomparison,SundaysweretheleastfavoritedayamongAndroiddevelopersandpublisherstoreleasemobileappupdates.Amongmobilegamingapps,Thursdayswerethemostpopulardayfordevelopersandpublisherstoreleaseanupdate.

ReadmoreNote(s):Worldwide;asofAugust2023;top1,000iOSappsSource(s):42mattersFrequencyofmobileappupdatesontheGooglePlayStoreasofAugust2023GooglePlayStoreappupdatefrequency2023100%90%80%70%60%50%40%30%92%65%20%24%10%0%WeeklyMonthlyAnnually24Description:AsofAugust2023,24percentofappsontheGooglePlayStorewereupdatedonaweeklybasis.Incomparison,65percentofmobileappswereupdatedonamonthlybasis.Over90percentofAndroidmobileappshostedontheGooglePlayStorewereupdatedeachyear.ReadmoreNote(s):August2023;top1,000Androidapps.Source(s):42mattersMostpopularweekdaytoreleasemobileappandgamingupdatesintheGooglePlayStoreasofAugust2023GooglePlayStoremostpopulardayforappandgamingreleaseupdateday2023AppsGames9313,5003,0002,5002,0001,5001,0005009029389788872,3212,3192,2752,2552,0302064211283740MondayTuesdayWednesdayThursdayFridaySaturdaySunday25Description:AsofAugust2023,ThursdaywasthemostpopulardaytoreleasemobileappupdatesamongAndroiddevelopers,witharound2,319appsupdatedonaverageonthisweekday.Incomparison,SaturdaywastheleastfavoritedayamongAndroiddevelopersandpublisherstoreleasemobileappupdates.Amongmobilegamingapps,Wednesdayswerethemostpopulardayfordevelopersandpublisherstoreleaseanupdate.

ReadmoreNote(s):Worldwide;August2023;top1,000Androidapps.Source(s):42mattersNumberofmobileappsthathavenotbeenupdatedrecentlyfrom1stquarter2022to4thquarter2022(inmillions)Abandonedmobileappscount2022Numberofappsinmillions0.00.20.40.60.81.01.21.41.61.82.0Q1'22Q2'22Q3'22Q4'221.691.631.761.8626Description:Asofthefourthquarterof2022,therewerearound1.9millionappsacrosstheGooglePlayandAppleAppStorethathadnotbeenupdatedwithinthepasttwoyears.Thisrepresentsanincreasefromthefirstquarteroftheyear,when'abandoned'appswereapproximately1.7million.ReadmoreNote(s):Worldwide;

Q12022toQ4022Source(s):DIW;PixalateShareofappswithprogrammaticadsthatwereabandonedworldwidefrom1stquarter2022to4thquarter2022Shareofappswithprogrammaticadsthatwereabandonedworldwide202212%12%12%12%10%8%11%6%4%2%0%Q12022Q22022Q32022Q4202227Description:Inallquartersof2022exceptthethirdquarter,theshareofappswithprogrammaticadsthatwereabandonedworldwidestoodat12percent.Inthethirdquarterof2022,thissharewasaround11percent.

ReadmoreNote(s):Worldwide;Q12022toQ42022Source(s):MobileMarketingReads;PixalateCHAPTER

04ASOspecifics:categorykeywordsShareofappsintheAppleAppStoreworldwidethatcontainadditionalgenerickeywordsinthetitleasofMarch2022,bycategoryShareofiOSappsaddinggenerickeywordsinthetitle2022,bycategoryShareofapps0%10%20%30%40%50%60%58%56%70%Games-CasinoMusicPhotoandvideoSocialnetworkingHealthandfitnessShopping52%52%48%47%46%EducationEntertainmentNavigation40%36%34%BusinessGames27%29Description:AsofMarch2022,casinogamingappsintheAppleAppStoresworldwideusedthehighestnumberofgenerickeywordsintheirtitle.Forappuserstohaveabetterunderstandingoftheapp'sfunctionalities,58percentofcasinogamesincludedadditionalgenerickeywordsintheirtitles.Themusicappsrankedsecondwith56percent.Photoandvideoapps,aswellassocialapps,followedwith52percentiOSappsaddinggenerickeywordsinthetitle,respectively.

ReadmoreNote(s):Worldwide;March2022;dataconcerningthetop100freeappsintheAppleAppStoreSource(s):AppTweakShareofappsintheGooglePlayStoreworldwidethatcontainadditionalgenerickeywordsinthetitleasofMarch2022,bycategoryShareofAndroidappsaddinggenerickeywordsinthetitle2022,bycategoryShareofapps0%10%20%30%40%50%60%70%80%DatingSocial72%61%61%PhotographyShopping58%MusicandaudioGames-CasinoEducation56%56%54%53%MapsandnavigationHealthandfitnessCommunicationBusiness50%47%43%42%EntertainmentGame34%30Description:AsofMarch2022,datingappsintheGooglePlayStoreintheobservedmarketsweremostlikelytousegenerickeywordsintheirtitles.Over70percentoftheexamineddartingappscontainedadditionalgenerickeywordsintheirtitlestohelpusersunderstandtheapp'sfunctionalities.Around60percentofsocialandphotoappsaddedgenerickeywordstotheirtitles,respectively.ReadmoreNote(s):Worldwide;March2022;dataconcerningthetop100freeappsintheGooglePlayStoreSource(s):AppTweakSimilarityofappnameandtargetkeywordinhighest-rankingmobileappsintheAppleAppStoreworldwideasofFebruary2022,bycategoryAppleAppStore:targetkeywordmatchinhighest-rankingapps2022,bycategoryApp

categoryAverage

app

name

andkeyword

similarity

for

apps

inthe

first

10

positions12345Appnameandkeywordsimilarityacrossallcategories0.250.330.250.250.240.23HealthandFitnessSocialNetworkingFinance0.280.230.260.230.220.270.340.330.360.320.340.30.270.220.280.240.220.30.270.230.260.230.20.270.230.260.220.20.260.230.240.210.210.25FoodandDrinkShoppingGames0.280.2631Description:AsofFebruary2022,itappearedthatmobileappsspottingspecifictargetkeywordsintheirnamerankedhigherintheAppleAppStoreresultspageafterauserpromptresearch.Accordingtoindustrysources,whileitisnotclearwhatallowscertainappstoappearamongthefirstresultsontheAppleAppStoreresultspage,appstoreoptimizationpracticescanhelpdevelopersincreasetheirappvisibilityandusers'interactions.

ReadmoreNote(s):Worldwide;February2022;excludingbrandedkeywords,dataisbasedonthe10highest-rankingappswithintheircategory,widerindustrymetricsmayvarySource(s):SemrushLeadingkeywordsandcall-to-action(CTA)inthedescriptionsofhighest-rankingmobilefoodanddrinkappsintheAppleAppStoreworldwideasofFebruary2022AppleAppStore:mostpopularkeywordsandCTAinhighest-rankingfoodapps2022Numberofmentionsinappdescription020406080100120140160180yourfavoriteyourorder171103thebest95fooddeliverysaveyour6246findyour4139trackyourhelpyou35earnpoints2929youlikecustomizeyourorderfood2819downloadtheappdeliveredtoyourdoor181832Description:AsofFebruary2022,themostpopularcall-to-action(CTA)andkeywordspresentinthedescriptionoftheleadingfoodanddrinkappsintheAppleAppStorewere"yourfavorite"and"yourorder,"with171and103mentions,respectively.TheCTA"saveyour,""findyour,"and"trackyour"werementioned46,41,and39timesinthehighest-rankingappsontheAppleStoreresultspage,respectively.ReadmoreNote(s):Worldwide;February2022;dataisbasedonthe10highest-rankingappswithintheircategory,widerindustrymetricsmayvarySource(s):SemrushLeadingkeywordsandcall-to-action(CTA)inthedescriptionsofhighest-rankinghealthandfitnessmobileappsintheAppleAppStoreworldwideasofFebruary2022AppleAppStore:mostpopularkeywordsandCTAinhighest-rankinghealthapps2022Numberofmentionsinappdescription050100150200250300helpyouheartrate281196weightlossthebest162127easytouseyouneed1079996yourfitnessyoursleepyourfavoriteimproveyourkeeptrackshareyourthousandsofallowsyou9480725454453633Description:AsofFebruary2022,themostpopularcall-to-action(CTA)andkeywordpresentinthedescriptionoftheleadinghealthandfitnessappsintheAppleAppStorewas"helpyou,"witharound281mentions.Thekeyword"hearthrate"followedwith196mentions,while"easytouse"and"yoursleep"rankedfifthandeighth,with107and94mentions,respectively.ReadmoreNote(s):Worldwide;February2022;dataisbasedonthe10highest-rankingappswithintheircategory,widerindustrymetricsmayvarySource(s):SemrushSimilarityofappnameandtargetkeywordinhighest-rankingmobileappsintheGooglePlayStoreworldwideasofFebruary2022,bycategoryGooglePlayStore:targetkeywordmatchinhighest-rankingapps2022,bycategoryApp

categoryAverage

app

name

andkeyword

similarity

for

apps

inthe

first

10

positions12345Averageappnameandkeywordsimilarityacrossallcategories0.230.290.240.230.230.23HealthandFitnessSocialNetworkingFinance0.250.210.240.220.210.260.290.270.320.280.290.280.250.230.240.210.220.270.240.20.250.20.250.210.230.210.20.250.220.220.260.230.230.2FoodandDrinkShoppingGames0.260.2634Description:AsofFebruary2022,itappearedthatmobileappsspottingspecifictargetkeywordsinthetitlesrankedhigherintheGooglePlayStoreresultspageafterauserpromptresearch.Accordingtoindustrysources,whileitisnotclearwhatallowscertainappstoappearamongthefirstresultsontheAppleAppStoreresultspage,appstoreoptimizationpracticescanhelpdevelopersincreasetheirappvisibilityandusers'interactions.

ReadmoreNote(s):Worldwide;February2022;excludingbrandedkeywords,dataisbasedonthe10highest-rankingappswithintheircategory,widerindustrymetricsmayvarySource(s):SemrushLeadingkeywordsandcall-to-action(CTA)inthedescriptionsofhighest-rankingmobilegamingappsintheGooglePlayStoreworldwideasofFebruary2022GooglePlayStore:mostpopularkeywordsandCTAinhighest-rankinggamingapps2022Numberofmentionsinappdescription050100150200250300350400450500thebestplaywith436175yourfavoriteenjoythegamebecomethe149119100buildyour9089trainyourrealmoney8481withyourfriendschallengeyourcompetewitharoundtheworldopportunitytowinwaitingforyou726759312935Description:AsofFebruary2022,themostpopularcall-to-action(CTA)andkeywordspresentinthedescriptionoftheleadinggamingappsintheGooglePlayStorewere"thebest"and"playwith,"with436and175mentions,respectively.TheCTA"enjoythegame"and"realmoney"werementioned119and84timesinthehighest-rankinggamingappsontheGooglePlayStoreresultspage,respectively.ReadmoreNote(s):Worldwide;February2022;dataisbasedonthe10highest-rankingappswithintheircategory,widerindustrymetricsmayvarySource(s):SemrushLeadingkeywordsandcall-to-action(CTA)inthedescriptionsofhighest-rankingmobileshoppingappsintheGooglePlayStoreworldwideasofFebruary2022GooglePlayStore:leadingkeywordsandCTAinhighest-rankingshoppingapps2022Numberofmentionsinappdescription020406080100120140160180200thebestthelatest179175yourfavoritecouponsanddealsonlineshoppinghelp