澳大利亞廣播行業(yè)市場前景及投資研究報(bào)告-培訓(xùn)課件外文版2024.5

INDUSTRIES

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MARKETSRadioinAustraliaCHAPTER

01TheglobalradiomarketLeadingonlineradiocompaniesworldwideinFebruary2022,byaverageactivesessionsLeadingonlineradiocompaniesworldwide2022,byactivesessionsNumberofaverageactivesessions050,000100,000150,000200,000250,000300,000350,000400,000450,000iHeartRadioPrisaRadio412,626183,908TalpaRadio132,935NPRMemberStations*Audacy110,42893,955CumulusStreamingNetworkBellMedia62,00744,96640,796EMFCorporateGrupoAcir33,377UnivisionBeasleyBroadcatingCorporateMedialaan29,40427,94033,99525,039AccuRadio3Description:DataontheleadingonlineradiocompaniesworldwiderankedbytheaveragenumberofactivesessionsshowedthatiHeartRadiorankedfirstinFebruary2022,withover413thousandaverageactivesessionsgloballyinthatmonth.PrisaRadiorankedsecondwithover183.9thousandaverageactivesessions.ReadmoreNote(s):Worldwide;February2022;from6:00amto8:00pm,MondaythroughFriday;*ThesourcesnotesthatNPRMemberStationsexperiencedminorandvarieddataissuesthroughouttheperiod.**EntercomCommunicationsCorp.`sstreams[...]

ReadmoreSource(s):TritonDigitalSiriusXMHoldings'annualrevenuefrom2003to2022(inmillionU.S.dollars)SiriusXMHoldings'revenue2003-20229,0008,0007,0006,0005,0004,0003,0002,0007,7946,9056,6246,3485,7715,425.135,017.224,570.064,181.13,799.13,402.043,014.522,816.992,472.641,663.99922.071,0000637.24242.2566.8512.872003

2004

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20224/statistics/205719/revenue-of-sirius-xm-radioSiriusXMHoldings'revenuehit6.9billionU.S.dollarsin2022,whichisaslightincreasefromthe6.62billionU.S.dollarsinthepreviousyear.Pandora,whichthecompanyacquiredinearly2019,reportedrecordadrevenueof1,54billionin2021.

ReadmoreNote(s):NorthAmerica;2003to2022Source(s):SiriusXMRadioWeeklyradioreachintheUnitedStatesasofJune2023,byageandgenderRadioreachintheU.S.in2023,byageandgenderAge

group12+Persons82%Men81.9%73.5%82.8%71.4%74.8%79.3%82.8%87.2%86.7%84.2%Women82%12-1718+75.2%82.7%73%76.9%82.5%74.7%77.7%81.1%83.7%86.5%83.3%80.5%18-2418-3418-4925-5435-6455+76.1%80.2%83.2%86.8%84.9%82.2%65+5Description:DuringanaverageweekinJune2023,radioreached87.2percentofallAmericanmenagedbetween35and64yearsofage.Alladultsofthisagegroupwerethemostexposedtoradio,regardlessofgender.Thelargestdifferencesbetweenthegenderswasbetweentheoldestadults,withmenaged65andoverevenmorelikelytolistentotheradio.ReadmoreNote(s):UnitedStates;June2023;12yearsandolder;MondaytoSunday,12a.m.-12p.m.;dataaccessedonJune16,2023Source(s):NielsenAudio;RadioAdvertisingBureauWeeklyradioreachintheUnitedStatesasofJune2023,bytimeofday,gender,andagegroupRadioreachintheU.S.in2023,bytimeofday,gender,andageAge

group6

a.m.

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10

a.m.58.3%50%10

a.m.

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3

p.m.67.8%50.9%69.5%56.2%59%3

p.m.

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7

p.m.66.1%58.4%66.9%56.2%59.6%64.6%68.2%72.7%68.3%63.8%65.9%55.8%66.9%7

p.m.

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midnight40.2%Persons12+Persons12-17Persons18+Persons18-24Persons18-34Persons18-49Persons25-54Persons35-64Persons55+Persons65+Men12+36.5%59.1%44.2%48.8%55.4%60.1%65.6%62.3%58.4%58.5%48.2%59.5%40.5%38.8%39.1%64%41.4%67.7%73.5%75.7%74.1%67.2%48.4%69.1%42.9%44.6%38%33.7%40.6%Men12-1733.9%Men18+41.3%6Description:AccordingtoastudyonradioreachintheUnitedStatesin2023,duringanaverageweekthatyear,radioreached65.1percentofallwomenbetween35and64yearsofageduringthehoursfrom6a.m.to10a.m.

ReadmoreNote(s):UnitedStates;June2023;12yearsandolder;Monday-SundayWeeklyCumeRating;dataaccessedonJune16,2023Source(s):NielsenAudio;RadioAdvertisingBureauTotalannualcommercialradiorevenueintheUnitedKingdom(UK)from2007to2022(inmillionGBP)CommercialradiorevenueintheUnitedKingdom(UK)2007-2022800740.1718.7713.6692.8679.1700645.8612.8598.2575.4577.16005004003002001000560.2552.7536.8532.5523505.920072008200920102011201220132014201520162017201820192020202120227Description:AccordingtoastudyonthetotalannualcommercialradiorevenuesintheUnitedKingdom(UK)from2007to2022,thetotalannualcommercialradiorevenuesamountedto740.1millionBritishpoundsin2022,whichisasignificantincreasefromthepreviousthreeyearsduringwhichonly570millionBritishpoundswereexceeded.ReadmoreNote(s):UnitedKingdom;2007to2022Source(s):Ofcom;RadioAdvertisingBureauUKLeadingnewsradiostationsintheUnitedKingdomfrom2013to2023LeadingnewsradiostationsintheUK2013-2023201323%18%22%12%8%201428%20%25%7%201525%14%26%10%6%201626%16%26%10%8%201826%19%23%18%13%6%201928%21%22%16%11%9%202029%21%20%14%13%7%202126%22%22%15%14%8%202227%20%23%11%10%7%202326%21%19%13%12%9%BBCRadio2BBCRadio1BBCRadio4HeartBBCRadioFiveLiveLBC6%%%3%4%Capital9%8%8%9%13%8%14%7%10%9%10%10%8%6%9%ClassicFMTalksport6%4%5%5%9%%4%3%4%3%7%8%6%8%%BBCRadioScotland/Wales/Cymru/Ulster/Foyle3%5%4%2%5%4%7%8%6%%BBClocalradioinEnglandSmoothRadio8%%8%%7%5%6%5%12%8%10%10%8%8%7%9%6%6%%%8Description:TheradiostationmostusedfornewsintheUnitedKingdomamongconsumersaged16yearsorabovewasBBCRadio2in2023,accordingtotheresultsofanationalsurveyconductedinsummerthatyear.BBCRadio4andBBCRadio1werealsopopularchoices.ReadmoreNote(s):UnitedKingdom;2013to2023;2023:1,807;16yearsandolder;allthosewhouseradiofornewsSource(s):OfcomCHAPTER

02RadiointheAsia-PacificregionPenetrationrateofradiosinhouseholdsinSouthKoreafrom2012to2022RadiopenetrationrateinhouseholdsinSouthKorea2012-202280%71.5%71.2%70.8%70.1%70.2%70.5%70%68.5%70%60%50%40%30%20%10%0%66.8%64.8%65.2%2012201320142015201620172018201920202021202210Description:AccordingtoasurveyconductedinSouthKoreain2022,around71percentofrespondentsstatedthattheyownedacarorhomeradio.Thisrepresentsaslightincreasefromthepreviousyear.Between2013and2016radiopenetrationfellbelow70percentbeforerecoveringagain.ReadmoreNote(s):SouthKorea;2012to2022;4,287households*;13yearsandolder;includesbothcarandhomeradios;*Respondentscountbyyearwasasfollows:2012:3,4532013:3,4342014:3,4272015:4,2262016:4,3662017:4,3782018:4,291[...]

ReadmoreSource(s):KISDI;KoreaCommunicationsCommissionTimeusersspendlisteningtoradioviaradiosetperdayonweekdaysinSouthKoreaasofAugust2022TimeusersspendlisteningtoregularradioperdayonweekdaysSouthKorea2022Shareofrespondents0-30minutes30minutes-1hour1-1.5hours19.9%32.9%26.2%1.5-3hours11.9%3+hours9.1%11Description:AccordingtoasurveyconductedinSouthKoreain2022,aroundoneinthreerespondentsstatedthattheyspentadailyaverageof30minutestoonehourlisteningtotheradioonweekdays.Another26percentofrespondentslistenedtotheradioforanaverageofoneto1.5hoursperweekday.OnlyasmallshareofSouthKoreanslistenedforlongerthanthreehours.ReadmoreNote(s):SouthKorea;June13toAugust19,2022;1,081respondents;13yearsandolderSource(s):KISDI;KoreaCommunicationsCommissionTimeusersspendlisteningtoradioviaradiosetperdayonweekendsinSouthKoreaasofAugust2022TimeusersspendlisteningtoregularradioperdayonweekendsSouthKorea2022Shareofrespondents0-30minutes30minutes-1hour1-1.5hours57%15%16.1%1.5-3hours6.1%5.8%3+hours12/statistics/990791/south-korea-radio-time-weekendsAccordingtoasurveyconductedin2022,around57percentofrespondentsstatedthattheyspentlessthan30minuteslisteningtotheradioonweekends.Overall,SouthKoreansspentanaverageof42.3minuteslisteningtotheradioontheweekend.ReadmoreNote(s):SouthKorea;June13toAugust19,2022;1,081respondents;13yearsandolderSource(s):KISDI;KoreaCommunicationsCommissionUsagerateofonlineradioservicesinSouthKoreain2022,byageOnlineradioservicesusagerateSouthKorea2022,byage50%47.2%45%40%35%30%25%20%15%10%5%38.7%35.6%33.2%31.5%24.7%20.1%0%6-19years20-29years30-39years40-49years50-59years60-69years70+years13Description:BasedonasurveyconductedontheusageofonlinemediainSouthKoreain2022,onlineradiowasthemostpopularforrespondentsintheirforties,ataround47percentofrespondentsansweringthatway.Thisfigurewasroughly39percentforSouthKoreansintheirthirties,whiletheshareofrespondentsyoungerthanthataswellasthoseintheirfiftieslisteningtoonlineradiowasaroundathirdeach.Comparedto2021,therewasanotableincreaseinlistenersamongthesixto19year[...]

ReadmoreNote(s):SouthKorea;August1toSeptember30,2022;25,000households;6yearsandolder;internetusersSource(s):MarketMetrix;MinistryofScienceandICT(SouthKorea);NIADistributionofradiolistenershipinIndiaasofJanuary2022,byfrequencyShareofradiolistenershipinIndia2022,byfrequency80%71%70%60%50%40%30%21%20%10%4%4%0%DailyManytimesaweekLessfrequencyNever14/statistics/1369757/india-radio-listenership-by-frequencyInasurveyconductedinJanuary2022,about71percentoftherespondentsstatedthattheyneverlistenedtotheradioinIndia.Furthermore,onlyaboutfourpercentoftherespondentslistenedtotheradiodailyinthecountryduringthattimeperiod.ReadmoreNote(s):India;January2022;7,463respondents;15yearsandolder;citizensfromacross19statesandunionterritoriesofIndiaSource(s):CentrefortheStudyofDevelopingSocieties(CSDS);Konrad-Adenauer-StiftungLeadingdevicesforlisteningtotheradioinThailandin2022LeadingdevicesforlisteningtotheradioThailand2022Shareofrespondents0%10%20%30%40%50%60%70%80%MobilephonesRadio71.38%50.36%NotebookTablet7.97%4.59%Computer2.78%15Description:In2022,themajorityofrespondentsusedmobilephoneswhentuningintoradioprogramsinThailand.Otherpopulardevicesforlisteningtotheradioamongrespondentsincluderadiosandnotebooks.

ReadmoreNote(s):Thailand;June2022;1314respondents;12yearsandolder;includedonlythoselivinginBangkokSource(s):NIDAAveragedailytimespentlisteningtobroadcastradioinIndonesiafrom3rdquarter2020to3rdquarter2022(inminutes)DailytimespentlisteningtobroadcastradioIndonesiaQ32020-Q320224037353025201510533320Q32020Q32021Q3202216/statistics/1364003/indonesia-daily-time-spent-listening-to-broadcast-radioInthethirdquarterof2022,Indonesianinternetusersspentaround32minutesperdayonaveragelisteningtobroadcastradio.Inthesameyear,internetusersinIndonesialistenedtomusicviastreamingservicesforonehourand37minutesdaily.ReadmoreNote(s):Indonesia;Q32020toQ32022;16-64years;amonginternetusersSource(s):DataReportal;GWI;Hootsuite;WeAreSocialCHAPTER

03TheAustralianradioaudienceNumberofradiolistenersinAustraliabvstationtypeasofJuly2023(inmillions)NumberofradiolistenersbystationtypeinAustralia2023181616141210813.037.0764.71420.650AnyradioCommercialradioABCSBSradioCommunityradioExclusivelycommunityradio18/statistics/1412848/australia-number-of-radio-listenersIna2023surveyaboutlisteningtotheradioinAustralia,itwasestimatedthattherewerearound13millioncommercialradiolistenersnationwide.Bycomparison,itwasestimatedthattherewerejustunderfivemillionlistenerstocommunityradio.

ReadmoreNote(s):Australia;July2023;16,000respondentsSource(s):CBAANumberofradiolistenersbytimeofdayinAustraliaasofJuly2023(inmillions)RadiolistenersbytimeofdayinAustralia20233.53.232.913.02.52.01.51.00.50.02.721.630.98Breakfast(5amto9am)Mid-morning(9amto

Afternoon(12pmto3pm)

Drivetime(3pmto7pm)

Evening(7pmto12am)

Latenight(12amto5am)12pm)19/statistics/1413541/australia-number-of-radio-listeners-by-time-of-dayIna2023surveyaboutlisteningtotheradioinAustralia,itwasestimatedthatjustover3.2millionlistenerstunedinduringbreakfasttimebetween5amand9am.Notably,between12amand5am,therewerestillnearlyanestimatedonemillionlisteners.ReadmoreNote(s):Australia;July2023;16,000respondents;15yearsandolderSource(s):CBAAAveragenumberofhoursofcommunityradiolistenedtoperweekasofJuly2023AveragenumberofhoursofcommunityradiolistenedtoperweekinAustralia20232.52.32.01.51.00.50.01.71.6MondaytoFridaySaturdaySunday20Description:Ina2023surveyaboutlisteningtotheradioinAustralia,communitystationshadthehighestlistenershipduringtheweek,withlistenerstuninginforanaverageof2.3hoursMondaytoFriday.Figuresfortheweekendweresimilar,with1.7hoursbeingtheaveragelisteningtimeonaSaturday,and1.6hoursonaSunday.ReadmoreNote(s):Australia;July2023;16,000respondentsSource(s):CBAANumberofradiolistenersinAustraliabyagegroupasofJuly2023(inmillions)NumberofradiolistenersbyagegroupinAustralia20231.61.431.41.21.00.80.60.40.20.01.120.940.730.4915-2425-3940-5455-6465orover21Description:Ina2023surveyaboutlisteningtotheradioinAustralia,itwasestimatedthatmostradiolistenerswereagedbetween25and54,with1.4millionagedbetween25and39,and1.1millionbetween55and64.

ReadmoreNote(s):Australia;July2023;16,000respondentsSource(s):CBAANumberofradiolistenersinAustraliabvgenderasofJuly2023(inmillions)NumberofradiolistenersbygenderinAustralia20233.02.462.52.01.51.00.50.02.230.02MaleFemaleGenderdiverse22Description:Ina2023surveyaboutlisteningtotheradioinAustralia,itwasestimatedthattherewerearound2.4millionmaleradiolisteners,2.2millionfemalelisteners,andaround21thousandgenderdiverselisteners.

ReadmoreNote(s):Australia;July2023;16,000respondentsSource(s):CBAABreakdownofreasonsforaudiencetolistentoradioinAustraliaasofJuly2023ReasonsforaudiencetolistentoradioinAustralia20234.03.483.53.02.52.01.51.00.50.02.552.142.081.791.791.591.571.470.60.57LocalMusicnotTheyplayLocalvoices

Independent

DiversityinLocalscan

ProgramsandLocalProgramsinlanguagesOtherinformation

availableon

Australianandvoice,free

programming

participate

contentnot

emergencyandnews

otherstations

musicand

personalitiesfromcommercialorgovernmentinfluenceavailableelsewhereinformation

otherthanEnglishsupportlocalartists23Description:Ina2023surveyaboutlisteningtotheradioinAustralia,itwasestimatedthataround3.48millionlistenerstunedinforlocalinformationandnews.Itwasalsoestimatedthat2.55millionaudiencememberslistenedtoradiotohearmusicthatisn'tavailableonotherstations.ReadmoreNote(s):Australia;July2023;16,000respondents;15yearsandolderSource(s):CBAACHAPTER

04RadioandnewsMainnewssourcesusedbyconsumersinAustraliaasofFebruary2023,byagegroupNewssourcesinAustralia2023,byageGenerationZGenerationYGenerationXBabyBoomers77+70%60%50%40%30%20%10%0%SocialmediaOnlineTVPrintRadio25Description:AccordingtoasurveyconductedinFebruary2023,17percentofAustralianrespondentsfromGenerationZidentifiedtelevisionastheirprimarynewssource.Incontrast,43percentofparticipantsfromGenerationZstatedthatsocialmediawastheirprimarysourceofnews.ReadmoreNote(s):Australia;JanuarytoFebruary,2023;2,025respondents;18yearsandolder;adultswhousedatleastonesourceofnewsSource(s):APO;ReutersInstitutefortheStudyofJournalism;UniversityofCanberra;YouGovNewssourcesusedbyconsumersinAustraliaasofFebruary2023NewssourcesinAustralia202370%58%60%50%40%30%20%10%0%51%45%24%19%TVOnlinenewsSocialmediaRadioPrint26Description:Australiansuseavarietyofmediasources,bothonlineandoff,toaccessnews.In2023,around58percentofAustraliansaccessednewsviaTV,while51percentofrespondentscaughtuponnewsonline.Bycomparison,just19percentusedprint-basedmediatoaccessnews.ReadmoreNote(s):Australia;JanuarytoFebruary2023;2,025respondents;respondentswhousedatleastonesourceofnewsSource(s):APO;ReutersInstitutefortheStudyofJournalism;UniversityofCanberra;YouGovNewsbrandsaccessedviatraditionalmediabyconsumersinAustraliaasofFebruary2023NewsbrandsaccessedviaofflinemediainAustralia2023Shareofrespondents10%

15%0%5%20%25%30%35%40%ABCNewsChannel734%34%Channel932%ChannelTEN15%15%SBSNews(TVandradio)CommercialFMradio(e.g.TripleM,Nova)SkyNews12%10%10%10%TheAustralianAregionalorlocalnewspaperTheDailyTelegraphHeraldSun8%8%8%8%Prime7WINTelevision27Description:AccordingtoasurveyonnewsconsumptionconductedinAustraliainFebruary2023,34percentofparticipantshadchosenABCNewsorChannel7asasourcetoaccessofflinenewswithinthepreviousweek.Thesurveyalsoindicatedthat32percentofAustraliansaccessedofflinenewsthroughChannel9.ReadmoreNote(s):Australia;JanuarytoFebruary2023;2,025respondents;18yearsandolder;viaTV,radioorprintonlySource(s):APO;ReutersInstitutefortheStudyofJournalism;UniversityofCanberra;YouGovShareofconsumerswhoaccessonlinenewsinAustraliafrom2016to2023,bydeviceShareofconsumerswhoaccessonlinenewsinAustralia2016-2023bydevicePCMobile120%100%52%59%80%60%40%20%0%58%49%60%63%62%58%60%55%53%51%48%45%40%40%2016201720182019202020212022202328Description:AsofFebruary2023,asurveyondigitalnewsinAustraliafoundthataround58percentofrespondentsinAustraliaaccessednewsonlinewithamobilephone.Thiswasanincreaseinshareofrespondentsinthenationwhoaccessednewsonlinewithamobilephonecomparedto2016.ReadmoreNote(s):Australia;JanuarytoFebruary2023;2,025respondentsSource(s):APO;ReutersInstitutefortheStudyofJournalism;UniversityofCanberra;YouGovTrustinnewsinAustraliaasofFebruary2023TrustinnewsinAustralia202350%45%40%35%30%25%20%15%10%5%43%31%26%0%TrustDistrustNeither29Description:AccordingtoasurveyonnewsconsumptioninAustraliainFebruary2023,around43percentofrespondentsbelievedthattheycouldtrustnewsingeneralmostofthetime.Incomparison,31percentofrespondentsreportedthattheydidn'tbelievetheycouldtrustnewsmostofthetime.ReadmoreNote(s):Australia;JanuarytoFebruary2023;2,025respondentsSource(s):APO;ReutersInstitutefortheStudyofJournalism;UniversityofCanberra;YouGovCHAPTER

05RadioadvertisingValueofradioadvertisingmarketinAustraliafrom2015to2020,withforecastsuntil2025(inbillionAustraliandollars)ValueofradioadvertisinginAustralia2015-20252.51.991.962.01.91.821.691.611.561.481.51.00.50.01.411.341.212015201620172018201920202021*2022*2023*2024*2025*31Description:In2020,thevalueofradioadvertisingmarketwasforecastedtobeapproximately1.48billionAustraliandollars,whichwasagradualincreasefrom2015,inwhichtheradioadvertisingmarketwasestimatedatapproximately1.2billionAustraliandollars.Themarketforecastindicatesanimminentgrowthintherevenuegeneratedfromradioadvertising.ReadmoreNote(s):Australia;2015to2020;*Mid-forecastscenario,whichdoesnottakethenegativeorpositiverecoveryfactorsoftheCOVID-19pandemicintoaccount.Figureshavebeenrounded.

ReadmoreSource(s):PwCAutomotiveadvertisingspendingonradioinAustraliafrom2019to2021(inmillionU.S.dollars)AutomotiveadspendonradioinAustralia2019-20217063.8960504030201052.144.63020192020202132Description:In2021,theexpenditureonradioadvertisingoftheautomotivecategoryinAustraliaincreasedby7.5millionU.S.dollars(16.8percent)comparedto2020.ThiswasthefirsttimeduringtheobservedperiodthattheadvertisingspendinghasincreasedinAustralia.ReadmoreNote(s):Australia;2019to2021;grossfigures;excludingvolumediscountsSource(s):NielsenAppareladvertisingspendingonradioinAustraliafrom2019to2021(inmillionU.S.dollars)AppareladspendonradioinAustralia2019-20211411.9129.911088.13642020192020202133Description:TheexpenditureonradioadvertisingoftheapparelcategoryinAustraliain2021increasedby3.8millionU.S.dollars(46.71percent)comparedtothepreviousyear.With11.9millionU.S.dollars,theadvertisingspendingtherebyreacheditshighestvalueintheobservedperiod.ReadmoreNote(s):Australia;2019to2021;grossfigures;excludingvolumediscountsSource(s):NielsenCosmetics&personalcareadvertisingspendingonradioinAustraliafrom2019to2021(inmillionU.S.dollars)Cosmetics&personalcareadspendonradioinAustralia2019-20213.53.223.02.52.01.51.00.50.02.342.1120192020202134Description:In2021,theexpenditureonradioadvertisingofthecosmetics&personalcarecategoryinAustraliaincreasedby0.2millionU.S.dollars(9.47percent)comparedto2020.Nevertheless,thelasttwoyearsrecordedloweradvertisingspendingthantheprecedingperiod.ReadmoreNote(s):Australia;2019to2021;grossfigures;excludingvolumediscountsSource(s):NielsenEnergyadvertisingspendingonradioinAustraliafrom2019to2021(inmillionU.S.dollars)EnergyadspendonradioinAustralia2019-20211211.2910.621087.83642020192020202135Description:TheexpenditureonradioadvertisingoftheenergycategoryinAustraliaincreasedby3.5millionU.S.dollars(