寶馬X1試駕方案

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UsCreativeDerivationProcessSimulationOperation

&Logistics關于我們About

Us公司介紹案例分享WearetheEventPlusAMarketingServiceProvider

Establishedattherising

of

the

Auto

business

in

China(2007),EventPlus

meets

the

marketing

needs

with

its

previous

thorough

research

into

the

industry.

Our

services

include

marketing

strategy,project

management,

creative

design

and

event

operation.Focusing

on

BTL

events,

We’ve

been

devoted

with

years

of

experiences

to

major

integrated

project

and

annual

managementinvolvingmarketingandbranding

strategy

on

various

levels

through

advertisement,

event,PR

and

new

media.

We

offer

all-round

service

matching

clients'brand

value

and

market

behavior.2007-2012RW

Auto

BoothShanghai/Beijing/Guangzhou

The

Best

Auto

Booth（By）Shanghai/Beijing/Guangzhou

The

Best

Design

Award（By

organizingcommittee

&

5

mainstream

media）2011-2012NISSAN

booth

The

Best

Design

Award（By

dealership）E(Event)+(Plus)+Quality

更優(yōu)品質(zhì)在競爭激烈的市場環(huán)境中，發(fā)揮團隊的專業(yè)優(yōu)勢，以更優(yōu)的品質(zhì)和完善的服務質(zhì)量取勝Offering

superior

services

with

professionalism

&

solid

teamwork.+Value

更多附加價值提升現(xiàn)有的競爭優(yōu)勢，通過為客戶提供優(yōu)質(zhì)活動營銷及管理的同時，提供更多附加價值Providing

with

more

added

value

through

high-quality

marketing

&

management.+Services

更多前瞻性服務深入了解客戶需求，為客戶定制更多具有針對性、前瞻性的優(yōu)質(zhì)服務Satisfying

clients

with

customized

services

aiming

at

targeted

goals.

PLUSVALUEStrategyProviderResearch

&

AnalyzeBranding

&

MarketingStrategy

MakingSupervising,

Adjusting

&

ExecutingEvaluatingAccording

to

clients'resourceFeasibility

guaranteedCompatibility

between

strategy

&

executionStrategy

with

PLUS

value

guaranteedKunming

Expo

strategyShanghaiExpostrategyfor1

booth

&

2

enterprises4

years’SAIC

Group

strategy

for

3

brandsStrategy

for

GE

lighting

&

etc.ConceptCreatorWe’ll

be

where

creation

is

neededTo

be

unique

rather

than

odd.Originality

is

caused

by

the

sparkle

of

illumination

and

can

only

be

built

on

the

ground

of

a

profound

understanding

of

tradition.EventManagementExecutorManagement

is

a

performance

of

art

enabling

procedures

to

flow

&

getting

problems

detected

&

solved

in

advance,

fulfilling

the

strategy

as

planned.Marketing

Project

ManagementIntegrated

Project

ManagementAuto

Show

Management

Etc.3

years‘project

management

&

supervision

for

auto

boothROEWE’s

annual

all-level

auto

show

management

MG’s

annual

all-level

auto

show

management

GE

Lighting

&

etc.PLUSING……EP車品活動整合性運營體系

Integrated

Management

System

車品活動整合性運營解決方案Integrated

MarketingStrategy

for

Automobile

Dealerships

汽車品牌活動，各級車展，巡展，發(fā)布會，試乘試駕，營銷活動……及綜合傳播管理BrandCaign,AutoShows,RoadShows,LaunchPromotion,TestDrive,MarketingActivities,ComprehensiveCommunicationOperation&Etc.Image

building

&

Brand

PromotionDirect

or

Indirect

Sales

IncreasingExhibition

PlanningEquipment

DesignSite

PlanningField

InspectionConstruction…Auto

Show

PlanningCastingSpecial

Effects

PlanningOnsite

ExecutionOnsite

Management…VIP

ReceptionSpecial

Clients

ReceptionAudience

ReceptionReception

MaterialsExecution

&

Supervision…ShowsEventHospitalityLogistic

ManagementSuppliers

ManagementStaff

ManagementChart

SupportingLogistics

ManagementLogistic

SystemSupervision

SystemCrisis

handling

SystemMulti-lateral

Communication

Platform…Integrated

Management

SystemAuto

ShowsLaunch

PromotionTest

DrivePRcaignClubsThemeCaignEtc.EP車品項目運營管理成功案例

Previous

Cases

-車品整合性策略運營管略

Integrated

strategy車品活動整合性運營解決方案Integrated

Management

for

Automobile

DealershipsVIK權益規(guī)劃VIKEquityVI權益規(guī)劃VIEquity官方活動采購規(guī)劃OfficialActivityPurchasing展示權益規(guī)劃DisplayEquity授權產(chǎn)品開發(fā)規(guī)劃FranchisedProductDevelopment聯(lián)合營銷規(guī)劃JointMarketing款待權益規(guī)劃HospitalityEquity主題活動規(guī)劃ThemedEvent官方媒體采購規(guī)劃OfficialMediaPurchasing上汽世博權益應用總體規(guī)劃SAICExpoEquitiesApplicationsWith

2

years’

preparation,

EventPlus

accomplished

the

most

successful

collaborative

promotion

strategy

for

one

of

the

Shanghai

Expo

enterprises

booths

in

terms

of

management

&

execution,

which

involved

all-round

means

of

ads,

PR,event

and

new

media.Under

a

solid

marketing

of

collaboration

with

online

media

including

mini-site

building,

live

broadcast

and

etc.,

The

SAIC-GM

auto

booth

enjoyed

an

80000000

hits

within

the

1st

month

of

opening,

the

1st

on

the

QQ

chart

of

enterprises

booths,

1.3

million

official

site

registered

members

and

an

over-0.1

billion

viewership.Over

one

hundred

of

BTL

events

planning

&

execution

with

more

than

one

million

participants.Up

till

Sep.

2010,

almost

2000

media

guests

had

been

invited

to

participate,achieving

a

coverage

worth

RMB21,557,550.00.

SAIC-G.M.

Auto

Booth

Marketing

ProjectA

media

day,

attended

by

237

reporters

and

guests,

was

held

by

SAIC-GM

Auto

Booth

on

April11th2010,

19

days

ahead

of

the

opening

of

Shanghai

Expo,

where

the

negative

discharge

concept

automobile“The

Leaf”was

first

displayed

in

public

along

with

an

EN-V

car.Over

350

media

at

home

and

abroad

attendedLive

broadcast

by

4

online

media3high-level

after-event

interviewsSAIC-G.M.

Auto

Booth

Media

DayAsthemarketingagencyforSAIC-GM2010Expoequities,EventPlusplannedandestablishedasseriesofExpo-themedeventsonthe1000th,800th,600thand500thcountdowndays,beingwellreceivedbyclientsandShanghaiWorldExpoCoordinationBoard.SAICExpoEquities

MarketingAgency

With

2

years’cowork

with

over

230

departments,

the

SAIC

Expo

equities

marketing

project

embraced

tremendous

profitability

and

recognition

by

the

corporate

executives

from

the

clients'side.EP車品項目運營管理成功案例

Previous

Cases

-年度性車品服務

Annual

event

（發(fā)布會launch

promotion，試乘試駕test

drive，巡展及其它品牌性活動tour

and

other

related

events）車品活動整合性運營解決方案Integrated

Management

for

Automobile

Dealerships上海汽車@北京，上海A級車展（2007-2013）SAIC

@

Beijing,

Shanghai

A-Class

Auto

Show(2010-2013)AstheagencyforSAICandRoewe,EventPlusenjoysareputationbyitsexcellentcapabilityinautoindustryfrompre-eventplanning,creativedesigning,supervision,autoshowmanagement,contractormanagementandetc.EventPlus作為上汽集團、榮威汽車A級車展管理公司。負責從車展前期策劃、設計創(chuàng)意、施工監(jiān)理、車展活動管理、承包商管理等全方位的工作.7年來為眾多汽車廠商在A級車展中的出色工作而獲得了一致好評，并獲得了良好的行業(yè)口碑成都—金港賽車場Chengdu-Chengdu

International

Circuit杭州—濱勝路火炬大道Hangzhou-Huoju

Avenue,

Binsheng

Road廣州—天馬河公館Guangzhou-Tianma

River

Property成都200人，杭州500人，廣州250人Chengdu200ppl,

Hangzhou500ppl,

Guangzhou250ppl景睿通過數(shù)月的調(diào)研，科學策劃全新的試駕模式。實現(xiàn)了全方位針對性科目自制、全路況極端條件測試體驗。摒棄傳統(tǒng)在郊外、現(xiàn)有越野賽道的被動體驗，而在城市內(nèi)針對產(chǎn)品特性設計、制作試駕科目，達成良好市場傳播效應及銷售成果的一次成功的體驗式營銷案例。After

several-months’research

&

planning

on

test

drive,

EventPlus

created

an

urban

all-round

under-every-extreme-condition

pattern

without

a

traditional

suburban

location,resulting

in

satisfying

communication

&

favorable

sales.2012

“駕控巔峰.中國巡回品駕營”榮威W5試駕2012

“Fast

&

Fabulous”ROEWE

W5

Test

Drive

Tour

in

China

東風日產(chǎn)@北京，上海，廣州A級車展（2010-2013）DF-Nissan

@

Beijing,

Shanghai,Guangzhou

A-Class

Auto

Show(2010-2013)EventPlus作為東風日產(chǎn)A級車展管理公司，負責從車展前期策劃、設計創(chuàng)意、施工監(jiān)理、車展活動管理、承包商管理等全方位的工作.AstheagencyforDongfeng-Nissan,EventPlusisinchargeofmajorresponsibilitiesfrompre-eventplanning,creativedesigning,supervision,autoshowmanagement,contractormanagementandetc.奇瑞汽車@上海A級&B級&C級車展（2013）Chery@ShanghaiClass-A/B/CAuto

Show

(2013)EventPlus作為奇瑞汽車A級車展制作、搭建、運營管理公司，負責從車展前期策劃、設計創(chuàng)意、施工監(jiān)理、車展活動管理、承包商管理等全方位的工作。7年來為眾多汽車廠商在A級車展中的出色工作而獲得了一致好評，并獲得了良好的行業(yè)口碑。AstheagencyforChery,EventPlusenjoysareputationbyitsexcellentcapabilityinautoindustryfrompre-eventplanning,creativedesigning,supervision,autoshowmanagement,contractormanagementandetc.東風日產(chǎn)@2013年廣州車展制作DF-Nissan@2013

Auto

Show

OperationEventPlus作為2013年東風日產(chǎn)廣州車展NISSAN展具搭建公司，負責展具制作、現(xiàn)場搭建及運營工作，在2個月的時間內(nèi)完成了2555平米的展具制作，在11天內(nèi)按要求完成現(xiàn)場展具搭建工作。AstheconstructionagencyforDongfeng-Nissan’sboothat2013GuangzhouAutoShow,EventPlusisinchargeofmajorresponsibilitiesfromequipmentproduction,onsiteconstruction,operationandetc.A2555-square-meterboothmaterialswasfinishedwithin2monthsandtheboothwithin11days.東風日產(chǎn)@2012-13年D級巡展DF-Nissan@2012-13Class-DTourExhibition2012年共運營東風日產(chǎn)D級車展1套展具6個站點1

set

of

equipment

production

and

material

supply

for

DF-Nissan’s

6

D-class

auto

shows

in

20122013年共運營東風日產(chǎn)D級車展3套展具16個站點3

sets

of

equipment

production

and

material

supply

for

DF-Nissan’s

16

D-class

auto

shows

in

2013主要負責展具制作及維護，現(xiàn)場搭建及展具運營In

charge

of

equipment

production

&

maintenance

and

onsite

construction

2013奇瑞汽車@上海A級車展2013Chery@Class-AAutoShowEventPlus作為2013年奇瑞汽車A級車展管理公司。負責從車展前期策劃、設計創(chuàng)意、施工監(jiān)理、車展活動管理、承包商管理等全方位的工作。2013年奇瑞上海車展，不僅從展臺設計，到搭建過程，到展示效果，融入了科技，環(huán)保，前衛(wèi)等元素，獲得業(yè)內(nèi)外多方好評。AstheagencyforChery,EventPlusenjoysareputationbyitsexcellentcapabilityinautoindustryfrompre-eventplanning,creativedesigning,supervision,autoshowmanagement,contractormanagementandetc.2013別克全新君越西北區(qū)上市發(fā)布會2013

All

New

Buick

Lacrosse

Launch

in

Northwest

China

7月18日，上海通用汽車全新別克君越在西安香格里拉酒店舉行了別克全新君越西北區(qū)上市發(fā)布會。上海景睿負責其全套活動的整體運營，包含方案策劃、活動搭建、現(xiàn)場運營及媒體運作。

活動主體由溶·空間、融·空間到容·空間三部分組成，發(fā)布會現(xiàn)場設計以車體前臉為主要設計元素，眾多優(yōu)質(zhì)表演穿插其中。

2013

all

new

Buick

Lacrosse

Launch

in

Northwest

China

was

held

in

Shangri-la

Xi’an

Hotel,

whose

success

was

guaranteed

by

EventPlus’expertise

&

dedication

in

event

operation,

planning,

construction

&

PR.2013別克全新君威&全新君威GS西北區(qū)上市發(fā)布會2013Buick

All

New

Regal

&

Regal

GS

Launch

in

Northwest

China11月4日及11月7日，上海通用別克在西北區(qū)域的蘭州及西安舉行了別克全新君威&全新君威GS的區(qū)域上市發(fā)布活動。景睿負責了活動的整體運營及媒體運作部分。

EvenPlus

was

in

charge

of

the

event

&

media

operation

of

the

2013

Buick

all

new

Regal

$

Regal

GS

Launch

in

2

cities

in

northwest

China（Lanzhou

&

Xi’an）respectively

on

Nov.

4th

&

7th.2013別克昂科拉冰雪試駕會2013Buick

Encore

Snowfield

Test

Drive

Event

本次試駕活動以邀約媒體為主，意在提升品牌形象，強化目標消費群對品牌主張的認知與共鳴。借助媒體影響力，提升昂科拉的產(chǎn)品形象及影響力，傳播產(chǎn)品定位及核心產(chǎn)品信息。輔助提升客流及訂單達成量。

The

snowfield

test

drive

for

Buick

Encore

was

mainly

designed

for

media

in

order

to

enhance

brand

image,influence

and

sales

in

the

target

niche.

2014

MINI

MEC體驗活動2014MINIExperienceCenter(MEC)EventCooperation項目時間：2014年3月28日項目地點：上海半島酒店；MEC參與人員：MINI品牌領導、半島酒店領導及媒體人員上海EPC深刻理解MINI的精神文化，充分利用外灘世博時尚氛圍，通過完美的策劃與執(zhí)行力為MEC（MINI體驗展廳）提供了一場完美的時尚夜秀，讓到場的來賓及媒體都興奮不已，難以忘懷。ToorganizeasuccessfulsmallscalebuttypicalMINI-styledeventatMEC,afterthelaunchceremonyinPeninsulaHotelShanghai.2014之諾一周年慶生活動2014ZINOROANNIVERSARYEVENT活動名稱：華晨寶馬之諾品牌成立一周年慶生活動活動地點：北京之諾城市展廳及紫云軒活動時間：2014年4月15日在之諾品牌發(fā)布一周年之際，上海

EPC基于之諾品牌的特性與傳承，為之諾打造了一個完美的定制式的慶生活動，自PARTY到試駕，在活動的創(chuàng)意到現(xiàn)場的執(zhí)行無不體現(xiàn)了之諾品牌的特性：關愛尊重入時。ZINOROBrandlaunchedonApr.122013,oneyearpast,our1stproduct1EhaslaunchedinlastNov.andthe1stbrandshowroomopenedinlastmonth,wemovedforwardasweplanedandmeetourcommitmentsstepbystep.EP車品項目專業(yè)全線工廠

Professional

manufacturer

-完全品質(zhì)掌控力

complete

Quality

control車品活動整合性運營解決方案Integrated

Management

for

Automobile

DealershipsShanghaiGuangzhouManufacturersAstylar

Factory

SpaceShanghai4200M2，160

Specialized

WorkersGuangzhou7000M2，200

Specialized

WorkersBeijing8000M2，170

Specialized

WorkersApplicable

to

Most

MajorBooths8KM

from

the

booth，convenient

transportation

Advanced

Equipment：imported

rifling

saw、paint

spray

booth、beading

machine、welding

machine、forklift

and

etc.BeijingEVENT活動MEETING會議及展會管理EXHIBITION展覽零售Retail場館及配套設施管理Booth

&

Matching

Facilities

Management品牌標識及視覺資訊VI

DesignOURSERVICE創(chuàng)意推導CreativeDerivation主題推導主KV現(xiàn)場創(chuàng)意布局效果LiveFreeForActionX1FREEisONLY

……?隨心所欲？為所欲為？自由自在？無拘無束？NOTENOUGH

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！FUNQ:六月最FUN的事件是？A:六月十二日開始的巴西世界杯面對迷人的沙灘、熱帶雨林，你是否還在望洋興嘆，難道注定成為看客？讓我們立即開始一場說走就走的悅動旅程！Action！KV整場效果圖整場效果圖整場效果圖整場效果圖整場效果圖整場平面圖進程模擬演繹ProcessSimulation邀請函外場與入口培訓區(qū)與體驗區(qū)車秀表演試駕體驗邀請函每位來賓會收到一個漂流瓶，內(nèi)含一張X1FUNBANK的旅行支票旅行支票上標注了活動的時間地點，及基本金額100圓，后續(xù)現(xiàn)場完成不同科目后，可以累加金額（可以是電子版）共3種不同顏色的旅行支票，供現(xiàn)場分組使用活動議程活動流程AM8:30-09:00來賓簽到

9:00--09:05光影表演09:05-09:10開場及及活動流程講解09:10-9:30產(chǎn)品介紹9:30-9:40木偶表演9:40-9:55CARSHOW(汽車足球+PARKOUR)9:55-10:05分組、整備、集結10:05-10:55A隊XDrive試駕B隊ON-ROAD試駕C隊OFF-ROAD試駕

每組10人

10:55-11:45B隊XDrive試駕C隊ON-ROAD試駕A隊OFF-ROAD試駕11:45-12:35C隊XDrive試駕A隊ON-ROAD試駕B隊OFF-ROAD試駕12:35-12:45抽獎（ENDING）

12:45-13:45場地休整及工作午餐活動流程PM13:45-14:15來賓簽到

14:15--14:20光影表演14:20-14:10開場及及活動流程講解14:10-14:30產(chǎn)品介紹14:30-14:40木偶表演14:40-14:55CARSHOW(汽車足球+PARKOUR)14:55-15:05分組、整備、集結15:05-15:55A隊XDrive試駕B隊ON-ROAD試駕C隊OFF-ROAD試駕

每組10人

15:55-16:45B隊XDrive試駕C隊ON-ROAD試駕A隊OFF-ROAD試駕16:45-17:35C隊XDrive試駕A隊ON-ROAD試駕B隊OFF-ROAD試駕17:35-17:45抽獎（ENDING）

來賓簽到來賓到達后憑旅行支票簽到，并簽署試乘試駕協(xié)議書現(xiàn)場創(chuàng)意快樂茶歇提供：花式棉花糖，及懷舊零食，為來賓帶來意想不到的快樂，渲染活動氛圍簽到處效果圖來賓簽到—X13D畫墻工作人員利用拍立得為來賓與X13D畫合影合影后來賓在照片后簽署姓名并交給工作人員照片用于最后的抽獎活動3D畫效果圖培訓講解—光影表演培訓師畫外音提醒來賓盡快入座，并將手機調(diào)至靜音狀態(tài)禮儀小姐引領來賓進入黑屋等候開場以光影表演作為OPENINGSHOW,一聲游輪鳴笛后，幕布上出現(xiàn)游輪出海、海鷗、巴西景觀、沙灘、樹林等場景畫面表演結束時，撤走幕布，來賓發(fā)現(xiàn)幕布后其實是利用X1的LED車燈光源進行的表演培訓講解正式開始培訓講解—流程講解及產(chǎn)品介紹培訓師開場致辭后為來賓講解當日活動流程產(chǎn)品講解時，利用AR動態(tài)捕捉系統(tǒng)，在大屏幕上利用動態(tài)肢體動作與大屏幕講解內(nèi)容進行互動，超寬LED屏可實現(xiàn)多板塊講解功能轉(zhuǎn)臺上地面也為LED顯示，可根據(jù)培訓師講解內(nèi)容進行畫面變化（如：培訓師講解XDrive智能動力分配時，車臺地面顯示砂石路面、雨天濕滑路面、城市路面等不同效果）來賓可在自由活動時間，在大屏幕前親身體會動態(tài)捕捉系統(tǒng)重溫講解內(nèi)容培訓講解—創(chuàng)意木偶表演培訓師講解結束后，轉(zhuǎn)臺旋轉(zhuǎn)將車后備箱朝向觀眾后備箱打開，兩名演員在后備箱內(nèi)進行創(chuàng)意木偶表演（以世界杯為主題的“大話巴西”表演）以體現(xiàn)X1超長軸距及40:20:40空間配比帶來的超大空間培訓講解效果圖培訓講解效果圖培訓講解效果圖培訓講解效果圖輔助講解墻壁上掛有X1的各款車身色卡，每張色卡上有一張帶二維碼的LOMO風景照片現(xiàn)場邀請LOMO講師為來賓講解LOMO的拍攝技巧，分享風景攝影新的協(xié)助來賓掃描二維碼安裝定制APP，利用“增強現(xiàn)實”系統(tǒng)，來賓可通過安裝有定制APP的手機觀看虛擬講師的講解，起到輔助講解的作用LOMO體驗區(qū)效果圖CARSHOW培訓講解結束后，所有來賓來到景觀區(qū)觀看CARSHOW培訓師們駕駛X1利用巨型足球進行足球比賽，期間穿插各種特技動作表演表演結束5輛車定位后，5名PARKOUR人員登場，穿梭與車輛間進行表演，最終以人體整列擺出“X1”造型，培訓師下車集體亮相CARSHOW結束后所有來賓根據(jù)旅行支票的顏色不同進行分組，稍作休息后集結試駕CARSHOW效果圖CARSHOW效果圖CARSHOW效果圖CARSHOW效果圖試駕等待區(qū)帳篷根據(jù)浪漫沙灘、愜意草地的創(chuàng)意布置，對試駕等待區(qū)進行布置，分別有真實沙灘、沙灘椅、真實草坪、躺椅、及一輛X1特別加裝有席夢思如移動賓館，以體現(xiàn)超大空間及產(chǎn)品調(diào)性試駕等待區(qū)帳篷內(nèi)提供飲料熱茶、BBQ等，及互動游戲機兩側(cè)試駕等待區(qū)效果圖XDrive+RAMP試駕根據(jù)海洋元素