立陶宛電子商務(wù)行業(yè)市場(chǎng)前景及投資研究報(bào)告-培訓(xùn)課件外文版2024.5拼多多temu亞馬遜

DIGITAL

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TRENDSE-commerceinLithuaniaCHAPTER

01OverviewRevenueofthee-commerceindustryinLithuaniafrom2017to2027(inbillionU.S.dollars)Revenueofthee-commerceindustryinLithuania2017-20272.01.81.61.41.21.831.71.611.361.161.061.031.00.80.60.40.20.00.90.710.660.62201720182019202020212022202320242025202620274Description:TherevenueintheE-commercemarketinLithuaniawasforecasttocontinuouslyincreasebetween2023and2027byintotal0.7billionU.S.dollars(+60.34percent).Afterthefifthconsecutiveincreasingyear,theindicatorisestimatedtoreach1.83billionU.S.dollarsandthereforeanewpeakin2027.ReadmoreNote(s):Lithuania;2017to2027Source(s):DigitalMarketInsightsAveragerevenueperuser(ARPU)ofthee-commercemarketinLithuaniafrom2017to2027(inU.S.dollars)E-commerceARPUinLithuania2017-20271,4001,2001,0001,2801,1931,134949.6801.3757.98006004002000715.2678562.3541.7524.2201720182019202020212022202320242025202620275/statistics/1405373/lithuania-e-commerce-arpuTheaveragerevenueperuser(ARPU)intheLithuaniane-commercemarketwasforecasttoincreaseto1,280U.S.dollarsin2027,up60percentfrom2023.OnaverageintheBaltics,e-commerceARPUwasestimatedatnearly792U.S.dollarsin2023.ReadmoreNote(s):LithuaniaSource(s):DigitalMarketInsightsLeadingonlinestoresinLithuaniain2021,bye-commercenetsalesrevenue(inmillionU.S.dollars)HighestearningonlinestoresinLithuania2021E-commercerevenueinmillionU.S.dollars30

40

500102060708090pigu.ltsenukai.lt78.668.6varle.lt34.1topocentras.lteurovaistine.ltbite.lt27.323.320.3eavalyne.ltcamelia.lt19.919.6ermitazas.ltbarbora.lt18.517.56/statistics/1373421/lithuania-top-online-storesPigu.ltwastheleadingstoreintheLithuaniane-commercemarketbyonlinenetsalesrevenue,measuredat78.6millionU.S.dollarsin2021.ItwasfollowedbySenukai.ltwhichearned68.6millionU.S.dollarsine-commercenetsalesoverthesameyear.ReadmoreNote(s):2021Source(s):ecommerceDB.comShareofe-commerceintotalrevenueofenterprisesinLithuaniafrom2016to2022E-commerceshareofenterpriserevenueinLithuania2016-202220%18%16%14%17.9%17.7%13.9%13%12.6%12.6%12%10%8%10.9%6%4%2%0%20162017201820192020202120227Description:In2022,theshareofrevenuefrome-commercewasmeasuredatapproximately18percentforenterprisesinLithuania,markingaslightdecreasefromthepreviousyear.Tocompare,in2016,thefigurestoodatbelow11percent.

ReadmoreNote(s):Lithuania;2016to2022Source(s):EurostatShareofe-commerceintotalrevenueofenterprisesinLithuaniain2022,bysizeE-commerceshareofrevenueinLithuania2022,bybusinesssize25%21.4%20%15.3%14.8%15%10%5%0%10-49employees50-249employees250ormoreemployees8Description:In2022,e-commerceaccountedforoverafifthofthetotalrevenueoflargeenterprisesemploying250ormorepersonsinLithuania.Thatsharewassomewhatloweramongsmallercompanies,withonlinesalesrepresentinglessthan15percentoftheannualrevenueinbusinessenterpriseswith10to49employees.Therevenueofthee-commerceindustryinLithuaniawasforecasttoreachovertwobillionU.S.dollarsin2027.

ReadmoreNote(s):Lithuania;2022Source(s):EurostatShareofe-commerceintotalrevenueinLithuaniain2022,byenterpriseindustryE-commerceshareofrevenueinLithuania2022,byindustryShareofe-commerceintotalrevenue0%

5%

10%15%20%25%30%35%40%Informationandcommunications34.2%TransportationandstorageConstruction25.9%18.2%AccommodationandfoodservicesManufacturing16.5%15.3%Professional,scientific,andtechnicalactivitiesWholesaleandretailtrade;repairofmotorvehiclesandmotorcyclesAdministrativeandsupportservicesRealestateactivities15%15%11.7%1.9%9Description:In2022,e-commercemadeupapproximately34percentofthetotalrevenueofenterprisesintheinformationandcommunicationsindustryinLithuania.Rankingsecondwasthesectoroftransportationandstorage,withonlinesalesaccountingfor26percentoftheannualrevenue.Theshareofrevenuefrome-commerceinthecountryhasgenerallyincreasedovertheyears,reachingalmost18percentacrossindustriesin2022.

ReadmoreNote(s):Lithuania;2022Source(s):EurostatLeadinge-commercewebsitesinLithuaniainJuly2023,byvisitsindex(inmillions)LeadingonlinestoresinLithuania2023,byvisitsindexVisitsindexinmillions012345678Pigu.ltSenukai.ltTopsport.ltGo3.lt6.715.552.82.76Telia.lt2.422.32Ignitis.ltTopocentras.ltVarle.lt2.292.28Tele2.lt2.112.08Olybet.lt10Description:TheonlinemarketplacePigu.ltwasLithuania'smostvisitede-commercewebsite,withitsweightedandindexednumberofvisitsmeasuredat6.71millioninJuly2023.ItwasfollowedbySenukai.ltandTopsport.lt.Furthermore,Pigu.ltwasthee-commercewebsitewiththehighesttrafficinthewholeBalticregion.ReadmoreNote(s):Lithuania;July2023Source(s):Ahrefs;Alexa;BPNIntense;IPGMediabrands;Semrush;SimilarWebValueofdirect-to-consumer(D2C)salesinLithuaniafrom2017to2021(inmillioneuros)SalesvalueofD2CinLithuania2017-2021120108961008884808060402002017201820192020202111Description:Thevalueofdirect-to-consumer(D2C)salesinLithuaniaconsiderablyincreasedovertheperiodobserved,reaching108millioneurosin2021.Thatmarkedanincreaseof12millioneuroscomparedtotheyearearlier.

ReadmoreNote(s):Lithuania;2017to2021Source(s):SeldiaIndividualsactiveindirect-to-consumer(D2C)sellinginLithuaniafrom2017to2021(in1,000s)NumberofentrepreneursactiveinD2CsalesinLithuania2017-20211009087.48483.48382.5807060504030201002017201820192020202112Description:Thenumberofentrepreneursactiveindirect-to-consumer(D2C)salesinLithuaniafluctuatedovertheperiodobserved.In2021,thenumberstoodat87.4thousand.Thatconstitutedanincreaseofoverthreethousandindividualscomparedtotheyearearlier.ReadmoreNote(s):Lithuania;2017to2021Source(s):SeldiaCourier,expressandparcel(CEP)marketvolumeinLithuaniafrom2015to2022(inmillionparcels)Courier,expressandparcel(CEP)marketvolumeinLithuania2015-2022807060504076.170.756.240.434.6302010026.624.321.32015201620172018201920202021202213Description:In2022,accordingtoEffigyConsulting,some70.7millionparcelsweredeliveredinthecourier,expressandparcel(CEP)marketinLithuania.ReadmoreNote(s):Lithuania;2015to2022Source(s):EffigyConsultingCHAPTER

02UsageNumberofusersofe-commerceinLithuaniafrom2017to2027(inmillions)Numberofusersofe-commerceinLithuania2017-20271.61.41.451.431.431.431.431.421.391.331.271.221.181.21.00.80.60.40.20.02017201820192020202120222023202420252026202715Description:ThenumberofusersintheE-commercemarketinLithuaniawasforecasttodecreasebetween2023and2027byintotal0.02millionusers.Thisoveralldecreasedoesnothappencontinuously,notablynotin2026.Theindicatorisestimatedtoamountto1.43millionusersin2027.Notably,thenumberofusersoftheE-commercemarketwascontinuouslyincreasingoverthepastyears.ReadmoreNote(s):Lithuania;2017to2027Source(s):DigitalMarketInsightsShareofpopulationthatpurchasedgoodsandservicesontheinternetinLithuaniafrom2010to2022InternetpurchasesbyindividualsinLithuania2010-202260%50%40%30%50.56%46.25%41.63%37.88%34.08%29.37%24.27%21.95%18.61%201318.51%20%10%0%13.69%201210.45%20116.63%201020142015201620172018201920202021202216Description:In2022,over46percentofthepopulationinLithuaniapurchasedsomethingontheinternet.Incontrast,thefigurefor2010wasjustaroundsixpercent.ReadmoreNote(s):Lithuania;2010to2022Source(s):EurostatShareofpopulationthathadboughte-commerceservicesforpersonaluseinthepastthreemonthsinLithuaniain2022,bytypeShareofindividualswhoboughtservicesonlineinLithuania2022,bytypeShareofpopulation0%2%4%6%8%10%12%14%16%18%20%TransportservicesfromenterprisesTicketstoculturalorotherevents19.01%15.89%Rentedaccommodationservicesfromenterprises(e.g.hotels,travelagencies)SubscriptionstotheinternetormobileconnectionservicesFilms,series,andconcertsasastreamingserviceordownloadsMusicasastreamingserviceordownloads10.09%9.62%7.62%6.63%6.6%Subcriptiontoelectricity,waterorheatingsupply,wastedisposalorsimilar…Ticketstosportsevents4.7%4.04%GamesonlineorasdownloadsforsmartphonesorcomputersComputerorothersoftware,includingupgrades3.86%3.64%E-books,onlinemagazines,oronlinenewspapersRentedaccommodationservicesfromprivatepersonsOtherapps(e.g.relatedtolanguagelearning,traveling)3%2.35%17Description:ThemostcommontypeofservicesboughtonlineinLithuaniawastransportservicesfromenterprises,withalmostafifthofthecountry'spopulationhavingpurchasedtheminthepastthreemonthsasof2022.Rankingsecondwereticketstoculturalorotherevents,followedbyaccommodationservicesfromenterprises.ReadmoreNote(s):Lithuania;2022Source(s):EurostatOnlinepurchasesfromothercountriesinLithuaniafrom2020to2022OnlinepurchasesfromothercountriesinLithuania2020-202230%25.18%25%19.37%18.95%20%15%10%5%0%20202021202218Description:In2022,slightlyover19percentofpeopleinLithuaniapurchaseditemsontheinternetfromsellersfromothercountries.Whilein2020,itwasnearly19percent;in2021,itwasmorethan25percent.

ReadmoreNote(s):Lithuania,CEE;2020to2022Source(s):EurostatShareofindividualswhomadedomesticandcross-borderonlinepurchasesinLithuaniain2022Shareofshoppersmakingdomesticandcross-borderpurchasesinLithuania2022100%90.37%90%80%70%60%50%40%30%20%10%0%35%19.93%FromnationalsellersFromsellersfromotherEUcountriesFromsellersfromnon-EUcountries19Description:In2022,over90percentofindividualswhohadmadeonlinepurchasesinthepastthreemonthsboughtgoodsfromnationalsellersinLithuania.Incomparison,35percentofindividualsmadecross-borderpurchasesfromotherEUsellers.

ReadmoreNote(s):Lithuania;2022;IndividualswhopurchasedonlineinthelastthreemonthsSource(s):EurostatShareofindividualsusingtheinternettosellgoodsorservicesinLithuaniafrom2015to2022C2Ce-commercepenetrationinLithuania2015-2022ShareofallindividualsShareofindividualswhousedtheinternetinthepastthreemonths25%19.3%20%15%17.58%16.93%16.3%15.28%13.54%10.9%10%10%5%8.9%8.63%7.97%6.8%6.7%5.06%4.8%3.43%0%2015201620172018201920202021202220Description:ThepercentageofindividualsinLithuaniawhousedtheinternettosellgoodsorservicestootherconsumersincreasedhasnoticeableincreasedovertheperiodunderconsideration.In2022,almost17percentofallindividualsusedtheinternetinthisway,withtheusagebeingevenhigheramongthosewhohadusedtheinternetwithinthepastthreemonths.ReadmoreNote(s):Lithuania;2015to2022;16-74yearsSource(s):EurostatMoneyspentoninternetpurchasesbyindividualsinLithuaniafrom2020to2021MoneyspentononlinepurchasesbyindividualsinLithuania2020-2021Internetpurchasesbyindividuals2021

202010%0%5%15%20%25%8.16%8.7%Lessthan50euroBetween100and499euroBetween500and999euro1000euroandmore19.85%16.75%3.88%2.51%3.2%1.6%21Description:In2021,mostpeopleinLatviawhoboughtinternetitemsspentbetween100and499euros.Whileslightlyover1.5percentspentover1000eurosin2020,overthreepercentdidsoin2021.Ingeneral,itcanbesaidthatpeopletendedtospendhigheramountsofmoneyontheinternetthanin2020.ReadmoreNote(s):Lithuania,CEE;2020to2021Source(s):EurostatCHAPTER

03EnterpriseusageShareofenterprisesthatsoldonlineinLithuaniafrom2011to2022ShareofenterprisessellingonlineinLithuania2011-202240%35.1%33.7%35%30%25%20%15%10%5%26.3%23.5%22.2%20.4%19.7%19.7%18%16.7%16.8%14.9%0%20112012201320142015201620172018201920202021202223Description:In2022,theshareofenterprisesthatsellonlineinLithuaniaincreasedby1.4percentagepointssince2021.Therefore,theshareofenterprisesinLithuaniareachedapeakin2022with35.1percent.

ReadmoreNote(s):Lithuania;2011to2022Source(s):EurostatShareofenterprisesthatmadedomesticandcross-borderonlinesalesinLithuaniain2021ShareofbusinessesmakingonlinesalesinLithuania2021,bydestination40%34.2%35%30%25%20%15%10%5%12.6%5.8%0%Enterpriseswithe-commercesalestoowncountry

Enterpriseswithe-commercesalestootherEUcountriesEnterpriseswithe-commercesalestonon-EUcountries24Description:OverathirdofLithuaniancompaniesmadee-commercesalesdomesticallyin2021.Furthermore,around13percentofenterprisessoldonlinetootherEuropeanUnion(EU)countries.HighcostsofdeliveringandreturningproductswasthemajorproblemforonlinesalestotheEUamongLithuanianenterprisesinthatyear.ReadmoreNote(s):Lithuania;2021Source(s):EurostatShareofenterprisessellingonlinetotheEuropeanUnion(EU-27)inLithuaniafrom2013to2022ShareofenterprisesdoingwebsaleswiththeEUinLithuania2013-202214%13%11.6%12%11.5%11.4%9.8%10%8%6%4%2%0%8.9%20132015201720192021202225Description:In2022,13percentoftotalenterprisesinLithuaniasoldproductsviawebsitesorappstootherEuropeanUnion(EU-27)countries.Tocompare,in2013,thepercentageofLithuanianenterprisessellingproductsviawebsitesorappstoEU-27wasmeasuredataround10percent.ReadmoreNote(s):Lithuania;2013to2022Source(s):EurostatShareofenterprisesthatsoldonlineinLithuaniain2022,bysizeShareofbusinessessellingonlineinLithuania2022,bysize70%59.7%60%50%40%30%20%10%0%46%35%10-49employees50-249employees250ormoreemployees26Description:NearlysixintenlargeenterprisesinLithuaniaconductedsalesovertheinternetin2022.Thatsharewasloweramongsmallerenterprises,with35percentofbusinesseswith10to49employeesmakingine-commercesalesinthecountry.

ReadmoreNote(s):Lithuania;2022Source(s):EurostatShareofenterprisesthatsoldonlineinLithuaniain2022,byindustryShareofenterprisessellingonlineinLithuania2022,bysectorShareofenterprises0%5%10%15%20%25%30%35%40%45%50%49.9%48.2%55%InformationandcommunicationsWholesaleandretailtrade;repairofmotorvehiclesandmotorcyclesProfessional,scientific,andtechnicalactivitiesTransportationandstorage38.6%37.6%AccommodationandfoodservicesConstruction35.1%32.2%31.9%31.8%ManufacturingAdministrativeandsupportservicesRealestateactivities22.4%27Description:NearlyahalfofLithuanianbusinessesintheinformationandcommunicationssectorwerefoundtobesellingonlinein2022.Closelyfollowingwastheindustryofwholesaleandretailtrade,wheremorethan48percentofenterprisesengagedininternetsales.Asof2022,Lithuania'se-commercemarketwasvaluedatnearlytwobillionU.S.dollars.ReadmoreNote(s):Lithuania;2022Source(s):EurostatShareofenterprisesthatmakeB2Ce-commercesalesviaawebsiteinLithuaniafrom2013to2022ShareofbusinessessellingB2CviaawebsiteinLithuania2013-202225%20%22%19.8%18.6%17.7%16.8%16.4%16%15.4%14.5%15%10%5%13.4%0%201320142015201620172018201920202021202228Description:TheshareofenterprisesthatmakeB2Ce-commercesalesviawebsiteinLithuaniaincreasedby3.4percentagepointsin2022.Therefore,theshareofenterprisesinLithuaniareachedapeakin2022with22percent.

ReadmoreNote(s):Latvia;2013to2022Source(s):EurostatShareofenterprisesthatmadeB2BandB2Ge-commercesalesviaawebsiteinLithuaniafrom2013to2022ShareofenterprisessellingB2B&B2GviaawebsiteinLithuania2013-202230%25%28.5%26.1%20.8%20%16.5%14.6%14%15%10%5%13.4%13%12.3%11.9%0%201320142015201620172018201920202021202229Description:TheshareofenterprisesthatmadeB2BandB2Ge-commercesalesviawebsiteinLithuaniaincreasedby2.4percentagepointsin2022.With28.5percent,theshareofenterprisestherebyreacheditshighestvalueintheobservedperiod.

ReadmoreNote(s):Lithuania;2013to2022Source(s):EurostatMostcommonobstaclesofe-commercebusinessestosellinotherEuropeanUnion(EU)countriesinLithuaniain2021MainproblemsforonlinesalestotheEUinLithuania2021Shareofrespondents0.0%0.5%1.0%1.5%2.0%2.5%2.4%3.0%HighcostsofdeliveringorreturningproductsDifficultiesrelatedtotheVATsystemDifficultiesrelatedtoresolvingcomplaintsanddisputesLackofknowledgeofforeignlanguagesforcommunicatingwithcustomersRestrictionsfrombusinesspartners1.6%1.3%1.3%1%Adaptingproductlabellingforsales0.6%30Description:HighcostsassociatedwithdeliveringorreturningproductswerethemajorobstacleforLithuanianenterprisestosellonlineinotherEuropeanUnion(EU)countriesin2021.Rankingsecondwerethedifficultiesrelatedtothevalue-addedtax(VAT)system,accordingtonearlytwopercentofthesurveyedcompanies.In2021,lessthan13percentofLithuaniane-commercebusinessesweresellingtoEUmemberstates.

ReadmoreNote(s):Lithuania;2021;3,100respondents;companiesSource(s):StatisticsLithuaniaCHAPTER

04ProductcategoriesShareofpopulationthathadshoppedonlineinthepastthreemonthsinLithuaniain2022,bycategoryGoodsandservicesboughtonlinebyindividualsinLithuania2022Shareofpopulation0%5%10%15%20%25%30%35%Clothes,shoes,andaccessories29.2%TicketstoculturalorothereventsCosmetics,beautyorwellnessproducts15.89%14.67%14.38%13.44%11.94%10.39%10.05%9.03%7.86%Medicineordietarysupplementssuchasvitamins(onlinerenewalofprescriptio…Deliveriesfromrestaurants,fast-foodchains,cateringservicesFoodorbeveragesfromstoresorfrommeal-kitsprovidersFurniture,homeaccessoriesorgardeningproductsConsumerelectronicsorhouseholdappliancesCleaningproductsorpersonalhygieneproductsComputers,tablets,mobilephonesoraccessoriesFilmsorseriesasastreamingserviceordownloadsChildrentoysorchildcareitems7.62%7.11%Musicasastreamingserviceordownloads6.63%32Description:In2022,over29percentofpeopleinLithuaniapurchasedclothes,shoes,oraccessoriesontheinternetinthelastthreemonths,fornootheritemswasmoneyspentasoftenasforclothes,withticketstoculturalorothereventsbeingthesecondmostfrequentlyboughtitems.Inthesameperiod,onlyslightlyoveronepercentpurchasedmusicasCDsorvinylonline.ReadmoreNote(s):Lithuania;2022Source(s):EurostatWhattypesofgoodshaveyouorderedonlinesinceJanuary2022?Leadinggoodsamonge-shoppersinLithuania2022,bygenderMenWomen80%70%60%50%40%30%20%10%0%69%65%52%50%42%41%39%35%34%33%29%29%FashionBeautyandhealthcareMedicineShoesFreshfoodandbeveragesLeisure33Description:Fashiongoodsledtherankingofmostpopularproductsamongfemalee-shoppersinLithuania,withnearlysevenintenbuyingfromthiscategoryatleastonceandorderingadeliverysinceJanuary2022.Meanwhile,morethanfourintenofmensaidtheyhadpurchasedpharmaceuticalproducts.Thenumberofe-commerceusersinthecountrywasforecastatover1.4millionpeoplein2027.

ReadmoreNote(s):Lithuania;May30toJuly26,2022;23,974respondents*;18-70years;hadmadeatleastonepurchasewithadeliverysinceJanuary;*Referstothetotalnumberofsurveyedindividualsin22Europeancountries.Thesourceaddsthat[...]

ReadmoreSource(s):GeopostMostpurchasedonlinegoodsandservicesfromforeignstoresinLithuaniain2022,bycategoryProductcategoriesmostshoppedonlineinforeignstoresinLithuania202245%41%40%35%30%25%20%15%10%5%20%0%Clothing,footwear,andaccessoriesCosmetics34Description:Atthebeginningof2022,41percentofthepolledinLithuaniastatedtheyhavepurchasedclothing,footwear,andaccessoriesonline,makingitthemostpopularcategoryine-commerce.Furthermore,everyfifthamongrespondentsstatedtohaveacquiredcosmeticsviatheinternet.ReadmoreNote(s):Lithuania;2022;2,159respondents;internetusersonthemostpopularinternetportalsSource(s):Gemius;InfogramPercentageofindividualswhopurchasedfoodandbeveragesonlineinthepastthreemonthsinLithuaniafrom2020to2022Shareofindividualsbuyingfood&beveragesonlineinLithuania2020-202216%13.67%14%12%10%8%11.94%8.39%6%4%2%0%20202021202235Description:TheshareofindividualswhopurchasedfoodorbeveragesonlineinLithuaniahasfluctuatedovertheperiodunderconsideration.In2022,approximately12percentofLithuaniansorderedthecommoditiesinquestionovertheinternetinthepastthreemonths,constitutingaslightdecreasefromthepreviousyear.ReadmoreNote(s):Lithuania;2020to2022;16-74yearsSource(s):EurostatPercentageofindividualswhopurchasedclothes,shoes,andaccessoriesonlineinthepastthreemonthsinLithuaniafrom2020to2022ShareofindividualsbuyingapparelonlineinLithuania2020-202235%32.88%29.2%30%25%20%15%10%5%22.82%0%20202021202236Description:ApproximatelyonethirdofLithuaniansorderedapparelonlineoverthepastthreemonthsin2022.Onlineshoppingfiguresforclothes,shoes,andaccessoriespeakedin2021,atnearly33percent.

ReadmoreNote(s):Lithuania;2020to2022Source(s):EurostatPercentageofindividualswhopurchasedbooks,magazines,andnewspapersonlineinthepastthreemonthsLithuaniafrom2020to2022ShareofindividualsbuyingreadingmaterialsonlineinLithuania2020-202210%9%8%7%6%5%4%3%2%1%0%8.63%6.28%5.73%20202021202237Description:From2020to2022,theratesofonlinepurchaseofreadingmaterialsinLithuaniafluctuated.In2022,thepercentageofindividualswhopurchasedprintedbooks,magazines,andnewspapersonlineinthepastthreemonthswasmeasuredataroundsixpercent.ReadmoreNote(s):Lithuania;2020to2022;16-74yearsSource(s):EurostatShareofconstructionenterprisesthatsoldonlineinLithuaniafrom2011to2022ShareofconstructionenterprisessellingonlineinLithuania2011-202240%35%30%25%20%15%34.1%27.5%26.4%10.5%201110.5%201310.1%201910%5%8.1%20187.7%20127.5%20166.9%20176.6%20154.8%20140%20202021202238Description:TheshareofconstructionenterprisessellingonlineinLithuaniahasincreasedovertheperiodunderconsideration.In2022,aroundathirdofconstructioncompaniesnationwideparticipatedine-commerceactivities.Therevenueofthee-commerceindustryinLithuaniawasprojectedtoreach1.8billionU.S.dollarsin2027.ReadmoreNote(s):Lithuania;2011to2022Source(s):EurostatShareofe-commerceintotalrevenueofconstructionenterprisesinLithuaniafrom2016to2022E-commerceshareofconstructionenterpriserevenueinLithuania2016-202230%25%20%15%10%5%26.5%18.2%4.9%20203%2.8%20162.7%20172.8%20190%20182021202239Description:E-commerceshareintheannualrevenueofconstructionbusinessesinLithuaniasteeplyincreasedinthepastyears,peakingin2021atalmost27percent.In2022,onlinesalesaccountedforaround18percentofthetotalrevenueofconstructionenterprisesacrossthecountry.ReadmoreNote(s):Lithuania;2016to2022Source(s):EurostatCHAPTER

05ConsumerbehaviorDevicesusedforonlineshoppingintheBalticstates(Estonia,Latvia,Lithuania)in2023DevicesusedforonlineshoppingintheBaltics2023Laptop91%SmartphoneTabletTV100%90%80%70%60%50%40%30%20%10%0%95%86%73%68%62%9%8%8%3%1%1%EstoniaLatviaLithuania41Description:IntheBaltics,alaptopwasthemostcommonlyuseddeviceonwhichonlinepurchasesweremadein2023.Smartphonesfollowedwithmorethan60percentuseamongconsumers.

ReadmoreNote(s):Estonia,Latvia,Lithuania;2023;18-74years;*InLatvia,thestudysurveyed2,038respondents,inLithuania-2,556respondents,inEstonia-1,433respondents.Thestudywasconductedusingaspecializedinternetsurvey-gemiusAdHoc.

ReadmoreSource(s):Gemius;InfogramMostuseddevicesforonlineshoppinginLithuaniain2023OnlineshoppinginLithuania2023,bydevicetype100%90%80%70%60%50%40%30%20%10%0%86%73%6%3%TVDesktopcomputerMobilephoneTablet42Description:AsurveyononlineusershoppingbehaviorinLithuaniain2023revealedthat86percentofonlineconsumerspreferredadesktopcomputerasthemaindeviceforpurchasinggoodsandservicesonline.Smartphonesrankedsecond,asper73percentofthepolledaudience.TheaverageexpenditureonanonlinepurchaseinLithuaniaamountedto585U.S.dollarsin2022.ReadmoreNote(s):Lithuania;2023;2,556respondents;18-74years;internetusersonthemostpopularinternetportalsSource(s):Gemius;InfogramFrequencyofe-commercepurchasesinthepastthreemonthsinLithuaniain2021,byagegroupOnlineshoppingfrequencyinLithuania2021,byagegroup1-2times3-5times17.89%6-10timesOver10times100%9.64%90%5.22%6.78%7.49%9.66%10.28%15.04%23.85%16.39%14.24%80%70%60%50%40%30%20%10%0%18.31%33.52%34.26%37.28%38.76%34.78%33.25%53.74%65-7445.57%55-6439.91%45-5437.36%16-2430.29%35-4426.5%25-3443Description:Almostaquarterofe-commercecustomersagedbetween25and34yearswhohadmadeanonlinepurchaseinthepastthreemonthsinLithuaniaplaced10ordersormore.Tocompare,intheagecategorybetween65and74years,slightlyoverfivepercentofindividualsdisplayedthesamepurchasingfrequency.TheshareofpopulationpurchasingonlineproductsandservicesinLithuaniareached68percentin2022.ReadmoreNote(s):Lit