美國美容個人護(hù)理行業(yè)市場前景及投資研究報告-培訓(xùn)課件外文版2024.5面膜

DIGITAL

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TRENDSBeautyandpersonalcaree-commerceintheUnitedStatesCHAPTER

01OverviewRevenueofthee-commercepersonalcaremarketinselectcountriesworldwidein2023(inbillionU.S.dollars)Revenueofpersonalcaree-commerceinselectedcountriesworldwide20236053.555043.1740302015.87Japan9.238.751007.577.17UnitedStatesChinaGermanyUnitedKingdomSouthKoreaFrance4Description:Fromtheselectedcountries,theUnitedStatesleadstherankingforrevenueinthepersonalcaremarketwith53.55billionU.S.dollars.TheUnitedStatesisfollowedbyChina(43.17billionU.S.dollars),Japan(15.87billionU.S.dollars),andGermany(9.23billionU.S.dollars).TheUnitedKingdomistrailingtherankingwith8.75billionU.S.dollars.ReadmoreNote(s):Worldwide;2023Source(s):DigitalMarketInsightsRevenueofthee-commercebeautycaremarketinselectcountriesworldwidein2022(inbillionU.S.dollars)Revenueofbeautycaree-commerceinselectedcountriesworldwide20224542.540353025201510510.49.282.551.931.70WorldwideChinaUnitedStatesJapanGermanyUnitedKingdom5Description:Fromtheselectedregions,therankingbyrevenueinthe'BeautyCare'segmentoftheE-commercemarketisleadbyWorldwidewith42.5billionU.S.dollarsandisfollowedbyChina(10.4billionU.S.dollars).Incontrast,therankingistrailedbytheUnitedKingdomwith1.7billionU.S.dollars,recordingadifferenceof40.8billionU.S.dollarstoWorldwide.ReadmoreNote(s):Worldwide;Jan1sttoDec31st2022Source(s):DigitalMarketInsightsRevenueofthee-commercemarketintheUnitedStates2022,bysegment(inbillionU.S.dollars)E-commercerevenueintheUnitedStates2022,bysegment250205.6197.320015010050126.5123.594.7268.8756.78Food31.620Toys,Hobby&DIYFashionElectronicsFurnitureBeauty,Health,Personal&HouseholdCareBeveragesMedia6Description:TheUnitedStatesisgloballyknownforitsdiversee-commercemarketandhighlevelsofdigitalconsumption.Withalargeandunifiedmarketbackingup,theannuale-commercerevenueintheUnitedStatesamountedtoapproximately905billionU.S.dollarsin2022.Thetoys,hobby,andDIYcategorytookthelargestshare,witharound205billiondollarsinrevenue.ReadmoreNote(s):UnitedStates;November2022Source(s):DigitalMarketInsightsYear-on-yearchangeinretaile-commercesalesintheUnitedStatesin2022,byproductcategoryU.S.e-commerceannualsalesgrowth2022,byproductcategoryYear-on-yearsalesgrowth-10%Auto&parts-5%0%5%10%15%20%25%30%35%30.1%Food&beverageApparel&accessories*-Jewelry20.7%15.4%15.1%6.8%Health,personalcare&beauty**-Cosmetics&beauty-Fragrance19.6%19.4%17.7%15%14%12%10.3%-PetproductsComputer&consumerelectronicsOfficeequipment&suppliesToys&hobbyFurniture&homefurnishings7Description:Automobileandautopartswasthee-commercecategorywiththehighestexpectedyear-over-yeargrowthbetween2021and2022.AsofFebruary2022,carandautopartsretaile-commercesaleswereforecasttoincreaseover30percentcomparedtothepreviousyear.Foodandbeveragewasthesecondfastestgrowingsegment,ataround21percent.Theaverageretaile-commercegrowthacrossallcategorieswouldreach14percent.

ReadmoreNote(s):UnitedStates;February2022;forecast;*Including'Jewelry'assubcategory.**Including'Cosmetics&beauty','Fragrance',and'Petproducts'assubcategories.Dataincludesproductsorservicesorderedusingtheinternet,regardlessofthe[...]

ReadmoreSource(s):eMarketerRetaile-commercesalesCAGRintheUnitedStatesfrom2017to2027,byproductcategoryU.S.retaile-commercesalesCAGR2017-2027,byproductcategoryCompoundannualgrowthrate10%0%5%15%20%25%24%30%FoodBeverages19.1%Beauty,Health,Personal&HouseholdCare14.5%Toys,Hobby&DIYFashion13.5%13.3%FurnitureElectronicsMedia8.5%7.1%6.8%Total12.7%8Description:Thecompoundannualgrowthrate(CAGR)ofe-commercecategoriesintheUnitedStatesaveraged12.7percentfortheperiodbetween2017and2027.ThehighestCAGRforthisperiodwasestimatedtobeinthefoodsegment,amountingto24percentgrowth.Thesegmentofbeauty,health,personal&householdcareisestimatedtohaveover14percentcompoundannualgrowthrateduringthisperiod.

ReadmoreNote(s):UnitedStates;November2022Source(s):DigitalMarketInsightsCHAPTER

02KeyfiguresoftheindustryRevenueofthepersonalcareindustryintheU.S.2018-2027(inmillionU.S.dollars)RevenueofthepersonalcareindustryintheU.S.2018-202790,00080,00070,00060,00050,00040,00030,00020,00010,0000201820192020202120222023202420252026202710Description:Therevenueinthe'PersonalCare'segmentoftheE-commercemarketintheUnitedStateswasforecasttocontinuouslyincreasebetween2023and2027byintotal22.7billionU.S.dollars(+42.4percent).Aftertheninthconsecutiveincreasingyear,theindicatorisestimatedtoreach76.2billionU.S.dollarsandthereforeanewpeakin2027.Notably,therevenueofthe'PersonalCare'segmentoftheE-commercemarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):UnitedStates;2018to2027Source(s):DigitalMarketInsightsRevenuegrowthofpersonalcareintheU.S.2018-2027RevenuegrowthofpersonalcareintheU.S.2018-202735%31.88%29.56%30%25%20%15%10%5%16.86%15.95%15.42%11.08%202210.85%202410.48%20258.06%20267.6%20272018201920202021202311Description:Therevenuechangeinthe'PersonalCare'segmentoftheE-commercemarketintheUnitedStateswasforecasttocontinuouslydecreasebetween2023and2027byintotal9.3percentagepoints.Afterthefourthconsecutivedecreasingyear,theindicatorisestimatedtoreach7.6percentandthereforeanewminimumin2027.ReadmoreNote(s):UnitedStates;2018to2027Source(s):DigitalMarketInsightsCosmeticsandbeautyretaile-commercesalesintheUnitedStatesfrom2022to2026(inbillionU.S.dollars)U.S.cosmeticsandbeautyretaile-commercesales2022-202610094.5991.4888.47908070605040302010086.4280.3520222023*20242025202612Description:In2023,thecosmeticsandbeautye-commerceindustryintheUnitedStatesisexpectedtogenerateroughly86billionU.S.dollarsinsales.Thisfigureisforecasttoreachover94billionU.S.dollarsby2026.

ReadmoreNote(s):UnitedStates;February2023;*FiguresstartingfromthisyearareforecastsasofFebruary2023.ReadmoreSource(s):eMarketerDirect-to-consumer(D2C)beautye-commercesalesintheUnitedStatesfrom2020to2022,byretailertype(inbillionU.S.dollars)OnlinebeautysalesofD2CretailersintheU.S.2020-2022,bytypePureplayBrandwebsites3.3Multi-levelmarketing4.03.53.02.52.01.51.00.50.03.52.321.81.61.61.51.420202021202213Description:From2020to2022,pureplaybeautye-commercesalesincreasedintheUnitedStates.Thesalesincreasedfrom2.3billionU.S.dollarsin2020to3.3billionU.S.dollarsin2021,andcontinuedtoincreaseuntil2022,whenthesalesreached3.5billiondollars.Thesalesfromthemulti-levelmarketingvariedabitmoreoverthecourseofthethreeyears,initiallyincreasingfrom1.8billionin2020totwobillionin2021,andthendecreasingto1.5billionin2022.

ReadmoreNote(s):UnitedStates;December20,2022Source(s):InsiderIntelligence;NielsenIQ;RakutenIntelligenceTotalonlinesalesgrowthofbeautycategoriesintheUnitedStatesin2022OnlinesalesgrowthofbeautyintheU.S.2022,bycategoryTotalonlinedollarsalesgrowth0%5%10%15%20%25%30%FragrancesDeodorant26.7%21.8%Haircare16.5%Suncare14.2%Cosmetics&nailHealthBeautyLife(HBL)FacialskincareBath&showerHairremoval13%8.8%6.7%6.2%4.8%14Description:IntheUnitedStates,fragrancessawthegreatestgrowthintheonlinebeautymarketin2022.E-commercefragrancesalesincreasedbyalmost27percentthatyear.Deodorantswereanotherbighit,asonlinesalesrosenearly22percent.Haircare,whichexperienceddouble-digitgrowth,wasanotherstandoutinthe?beautyindustry.ReadmoreNote(s):UnitedStates;2022Source(s):Amazon;NielsenIQ;Sephora;UltaBeautyCHAPTER

03LeadingstoresToponlinestoresinthePersonalCaresegmentintheU.S.in2022,bye-commercenetsales(inmillionU.S.dollar)UnitedStates:Top10PersonalCareonlinestoresE-commercerevenueinmillionU.S.dollar1,500

2,000

2,500

3,00005001,0003,5004,0004,5005,0005,5004,852.93,908.12,591.82,112.62,058.61,757.11,751.91,716.21,552.41,058.316Description:WisleadingthePersonalCaree-commercemarketintheU.S.,withe-commercenetsalesofUS$4,853millionin2022generatedintheU.S.,followedbywithUS$3,908million.ThirdplaceistakenbywitharevenueofUS$2,592million.TisthefourthbiggestPersonalCareonlinestoreintheU.S.withnetsalesofUS$2,113millionin2022.ReadmoreNote(s):2022Source(s):ecommerceDB.com;ToponlinestoresintheBeautysegmentintheU.S.in2022,bye-commercenetsales(inmillionU.S.dollar)UnitedStates:Top5BeautyonlinestoresE-commercerevenueinmillionU.S.dollar1,000

1,50005002,0002,5003,0002,591.82,058.61,716.2481.8450.717Description:SistheonlineshopwiththehighesteCommercenetsalesthatissellingproductsintheBeautye-commercemarketintheU.S.,witharevenueofUS$2,592millionin2022generatedintheU.S.,followedbywithUS$2,059million.ThirdplaceistakenbywithUS$1,716million.FisthefourthbiggestBeautyonlinestoreintheU.S.withUS$482millionin2022.ReadmoreNote(s):2022Source(s):ecommerceDB.com;LeadingbeautyandhealthonlineshopsrankedbybrandawarenessintheUnitedStatesin2022Mostwell-knownbeautyandhealthonlineshopsintheUnitedStates2022Shareofrespondents0%10%20%30%40%50%60%70%80%90%100%WalgreensCVS89%89%Bath&BodyWorksRiteAid85%76%Sephora71%ULTA67%MacCosmeticsTheBodyShopIPSY48%47%43%42%42%BirchboxAmwayMorpheFragranceNet32%31%18Description:With89%each,WalgreensandCVSaretwoofthemostwell-knownbeautyandhealthonlineshopsintheU.S.AnotherAmericanbrand,Bath&BodyWorks,comesthirdinthislistasitisrecognizedby85%ofinternetrespondents.RiteAidclaimsthefourthspotfollowedbySephoraandULTA.ReadmoreNote(s):UnitedStates;JunetoJuly2022;1247respondents;18to64yearsSource(s):ConsumerInsightsMostpopularbeautyretailerwebsitesbasedonaveragemonthlywebsitevisitsintheUnitedStatesinJune2023(inmillions)MostvisitedU.S.beautyretailerwebsitesbasedonmonthlyvisits2023Numberofvisitsinmillions05101520253024.5217.0314.117.646.475.234.974.53.682.72.312.092.0619Description:AsofJune2023,registeredaround24millionmonthlyvisitsintheUnitedStates.TheUltaBeautywebsite,,rankedsecond,withroughly17millionvisitsthatmonth.ReadmoreNote(s):UnitedStates;June2023Source(s):SemrushLeadingbeautywebsitesintheUnitedStatesinthe2ndquarter2023,byshareofvoiceLeadingwebsitesinthebeautysectorintheU.S.2023,byshareofvoiceShareofvoice*5%0%1%2%3%4%6%7%8%9%10%11%9.84%6.44%4.98%3.59%3.42%2.74%2.19%2.04%1.56%1.43%1.26%1.25%0.97%20Description:Inthesecondquarterof2023,wastheleadingbeautywebsiteintheUnitedStates.Itsshareofvoicereached9.84percent,followedbyand,with6.44and4.98percentshareofvoice,respectively.

ReadmoreNote(s):UnitedStates;Q22023Source(s):PiDatametricsCHAPTER

04LeadingchannelsOnlinestoreswhereconsumersbeginshoppingforbeautyproductsintheUnitedStatesin2023E-commercewebsiteswherebuyersstartonlinebeautyshoppingintheU.S.2023Shareofrespondents20%0%10%30%40%50%60%57%Beautyretailer'swebsite(Ulta,Sephora)Amazon17%Massretailer'swebsite(Target,Walmart)Brand'swebsite(Benefit,Glossier)Socialmediaplatform8%7%5%Departmentstorewebsite(Nordstrom,Macys)Other4%2%22Description:Ina2023survey,itwasrevealedthatnearly60percentofonlineshoppersfromtheUnitedStatesmostoftenstarttheironlinebeautyshoppingjourneyonbeautyretailerwebsiteslikeUltaorSephora.Amazonwasthesecond-mostpopularplaceforshopperstolookfirstwhenpurchasingbeautyproducts,with17percent.ReadmoreNote(s):UnitedStates;May2023;26,340respondentsSource(s):PowerReviewsOnlineandin-storechannelswhereshoppersresearchbeautyproductsthey'veneverpurchasedbeforeintheUnitedStatesin2023WebsitesorstoresshoppersvisitwhensearchingnewbeautyproductsintheU.S.2023Shareofrespondents0%10%20%30%40%50%60%70%71%80%Aspecialtybeautyretailer'swebsite(e.g.Ulta,sephora)Abrand'swebsite(e.g.BenefitCosmetics,Glossier)Amazon57%54%53%Aspecialtybeautyretailer'sstore(e.g.Ulta,sephora)Amassretailer'swebsite(e.g.Target,Walmart)Amassretailer'sstore(e.g.Target,Walmart)Brandstore(e.g.MAC,Lush)44%39%34%31%Departmentstorewebsite(e.g.Nordstom,Macy's)Adepartmentstore(e.g.Nordstrom,Macy's)24%23Description:AsofMay2023,themostpopularchannelwhereU.S.shoppersresearchorbuybeautyproductsthey'veneverpurchasedbeforeisaspecialtybeautyretailer`swebsite,with71percentofrespondentsgoingthatroute.Brandwebsitesfollowedonthelistwith57percentofrespondents,andAmazonwasrightbehindthemwith54percent.ReadmoreNote(s):UnitedStates;May2023;26,340respondents;websitesorstoresshoppersvisitwhenresearchingorbuyingnever-before-purchasedbeautyproductsSource(s):PowerReviewsLeadingpurchasechannelsforbeautyshoppersintheUnitedStatesin2022LeadingpurchasechannelsforbeautyshoppersintheU.S.202270%65%60%50%40%30%20%10%0%22%12%1%In-storeE-commercesite/OnlineretailerBrandwebsiteOther24/statistics/1334282/leading-purchase-channels-for-beauty-shoppers-in-the-usAccordingtotheresultsofarecentsurveyconductedintheUnitedStates,themajorityofrespondentswhorecentlyshoppedforbeautysuppliesdidthatin-storein2022.Only22percentofsurveyedparticipantschosee-commerceoronlineretailers.ReadmoreNote(s):UnitedStates;March1to10,2022;522respondents;21to65years;shopperswhopurchasedbeautysuppliesinthelastmonthSource(s):ProvokeInsightsOnlinedestinationswhereconsumersaremostlikelytocompletebeautypurchasesintheUnitedStatesin2023ShareofconsumerswhocompletebeautypurchasesonlineintheU.S.2023,bychannelShareofrespondents15%0%5%10%20%25%30%35%40%39%45%AmazonWalmart23%Beautyretailer'swebsiteorapp14%Target9%Instacart3%2%3%KrogerOtherIdonotpurchasebeautyproductsonline7%25Description:Accordingtoasurveyconductedin2023,consumersintheUnitedStatesaremostlikelytocompletebeautypurchasesonAmazon.AlmostoneinfourreportedpurchasingbeautyproductsonAmazon,whilearound23percentrevealeddoingsoonWalmart.Beautyretailers'websitesorappswerealsoamongthetoponlinepurchasedestinations,with14percentofthesurveyrespondents.

ReadmoreNote(s):UnitedStates;February16toFebruary23,2023;3,000respondents*;includesbothwebsitesandappsSource(s):TinuitiLeadingsocialmediaplatformsforonlinebeautypurchasesintheUnitedStatesin2022LeadingsocialmediaplatformsforonlinebeautypurchasesintheU.S.2022Shareofbeautyproductpurchases40%

50%

60%0%10%20%30%70%80%90%100%TikTokInstagramFacebookTwitter89%66%59%56%26Description:In2022,TikTokwastheleadingsocialmediaplatformforonlinebeautyproductpurchasesintheUnitedStates,withashareof89percentofproductpurchases.Instagramrankedsecond,withapercentageof66.

ReadmoreNote(s):UnitedStates;2022;over1,000*;socialmediauserswhohavepurchasedabeautyproductviaasocialmediaplatform;*57percentofrespondentshadpurchasedabeautyproductviaasocialmediaplatform.Thesourcedoesnotprovide[...]

ReadmoreSource(s):StyleSeatCHAPTER

05ConsumptionPurchasefrequencyamongshoppersbuyingbeautyproductsonlineintheUnitedStatesin2023BeautyonlineshoppingfrequencyintheU.S.202330%25%20%26%23%16%15%13%10%10%5%8%4%0%0%DailyAfewtimesaweekWeeklySeveraltimesamonthMonthlyAfewtimesayearOnceayearNever28Description:In2023,asurveyrevealedhowoftenonlineshoppersbuybeautyproductsintheUnitedStates.Accordingtothesurvey,aroundaquarterofU.S.shopperspurchasebeautyitemsviatheinternetafewtimesayear.Amere13percentofrespondentsreportedpurchasingtheseitemsonaweeklybasis,whileeightpercentboughtthemafewtimesperweek.ReadmoreNote(s):UnitedStates;March2023;1,053respondentsSource(s):BizrateInsights;DigitalCommerce360AveragemonthlyspendononlinebeautyproductsintheUnitedStatesin2023(inU.S.dollars)AveragemonthlyspendononlinebeautyproductsintheU.S.2023$500+4%$05%$201-50013%$1-5031%$101-20020%$51-10027%29Description:In2023,31percentofdigitalbuyersintheUnitedStatesspentsomewherebetweenoneandfiftyU.S.dollarspermonthonbeautyproductsonaverage.Additionally,27percentreportedthattheyspentaround51to100U.S.dollarsonsaidproductsonlinepermonth.ReadmoreNote(s):UnitedStates;May2023;26,340respondentsSource(s):PowerReviewsDayswiththemostbeautye-commercetrafficintheUnitedStatesin2023Purchaseintentclicksofbeautye-commerceintheU.S.2023,byday18%15.7%16%14%12%10%8%14.9%14.6%14.3%13.9%13.8%13.7%6%4%2%0%MondayTuesdayWednesdayThursdayFridaySaturdaySunday30Description:In2023,onlineshoppersaremostlikelytopurchasebeautyproductsonlineduringtheweekendsintheUnitedStates.Purchaseintentclicks,meaningtrafficfromshopperswhoclickthroughtoaminimumofoneretaileronbeautye-commercewebsitesinonesession,steadilyincreasethroughouttheweek.Saturdayhasthehighestpurchaseintentclickrate,atalmost16percent,andSunday,thesecondhighest,atroughly15percent.ThepurchaseintentclicksarethelowestonTuesday,[...]

ReadmoreNote(s):UnitedStates;April30,2022toApril30,2023Source(s):MikMakFeaturesattractingonlineshopperspurchasingbeautyorskincarebrandsintheUnitedStatesin2023BrandfeaturesappealingonlinebeautyandskincareshoppersintheU.S.2023Shareofrespondents20%

30%0%10%40%50%60%70%PricingSamples61%37%Innovation34%Sustainability31%CommercialsoradsDiversity20%20%CelebrityorinfluencerendorsmentNoneoftheabove14%8%31Description:A2023surveyrevealedwhichfeaturesattractonlineshopperstopurchasebeautyorskincarebrandsintheUnitedStates.Accordingtothesurvey,themostimportantfeaturewaspricing(61percent),followedbysamples(37percent).Innovationwasalsoanappealingbrandfeature,suchasproductformulasandinteractiveexperiences.ReadmoreNote(s):UnitedStates;May31,2023;1,038respondents;18yearsandolder;consumerswhohavepurchasedbeautyorskincareproductsonlineinthelastsixmonthsSource(s):Bolt;InsiderIntelligenceMostimportantwebsiteproductdetailswhendecidingtopurchasebeautyproductsonlineintheUnitedStatesin2023MosthelpfulwebpageproductdetailswhenshoppingforbeautyonlineintheU.S.2023Shareofrespondents0%10%20%30%40%50%60%WrittenreviewsReviewstars54%43%43%PhotosComparisonstosimilarproductsIngredientornutritionalinformationVideos39%34%33%Productmeasurements14%32Description:InFebruary2023,asurveyreportedwhichwebpageproductdetailsarethemosthelpfulwhenpurchasingbeautyitemsonline.IntheUnitedStates,overhalfsurveyrespondentsconsideredwrittenreviewsthemostimportant.Reviewstarsandphotosfollowed,witharoundtwo-fifthsofshoppers.ReadmoreNote(s):UnitedStates;February16toFebruary23,2023;3,000respondents;18yearsandolderSource(s):TinuitiShareofbeautyshopperswhoreadreviewswhileshoppingonlineintheUnitedStatesin2023OnlinebeautyshopperswhoreadreviewsintheU.S.2023Never0.5%Sometimes36.0%Always63%33Description:In2023,morethansixintenconsumersfromtheUnitedStatesreportedthattheyalwaysreadreviewswhenshoppingforbeautyproductsonline.Additionally,36.5percentreportedthattheysometimesconsultonlinereviews.

ReadmoreNote(s):UnitedStates;May2023;26,340respondentsSource(s):PowerReviewsNever-triedbeautyproductsasshareoftotalonlinebeautypurchasesintheUnitedStatesin2023Never-triedproductsasshareofonlinebeautypurchasesintheU.S.202340%35%35%30%25%20%15%10%5%28%23%8%6%0%0%1-25%26-50%51-75%76-100%Onlinepurchasessharerange34Description:In2023,morethanonethird(35percent)ofbeautyshoppersintheUnitedStatesreportedthatbetween26to50percentoftheironlinebeautypurchasesentailedproductstheyhadnevertriedbefore.Ontheotherhand,28percentsaidonly25percentorlessoftheironlinebeautypurchasesinvolvedgoodstheyhadnevertriedbefore.ReadmoreNote(s):UnitedStates;May2023;26,340respondents;76yearsandyoungerSource(s):PowerReviewsShareofconsumerspurchasingbeautyproductsonlineintheUnitedStatesin2ndquarter2023,bygenerationShareofshoppersbuyingbeautyproductsonlineintheU.S.2023,bygeneration80%69%70%60%50%40%30%20%10%0%41%39%25%GenZ(18-26)Millennials(27-42)GenX(43-58)BabyBoomer(59-77)35Description:IntheUnitedStates,Millennialspurchasethemostbeautyproductsonlinecomparedtootheragegroups.Accordingtoasurveyconductedinthesecondquarterof2023,nearlysevenintenMillennialsreportedbuyingtheseitemsonline.Incomparison,twoinfiveGenZconsumerspurchasedbeautyonline.ReadmoreNote(s):France;Q22023;1,000respondentsSource(s):Klarna;NepaShareofconsumerspurchasingbeautyproductsonlineintheUnitedStatesin2ndquarter2023,bygenderShareofshoppersbuyingbeautyproductsonlineintheU.S.2023,bygender60%48%50%40%30%20%10%0%44%FemaleMale36/statistics/1403683/beauty-online-shoppers-by-gender-usWomenpurchasemorebeautyproductsonlinethanmenintheUnitedStates,accordingtoasurveyconductedinthesecondquarterof2023.Almosthalfofthefemalerespondentsreportedbuyingbeautyonline,comparedtoroughly44percentofmen.ReadmoreNote(s):UnitedStates;Q22023;1,000respondentsSource(s):Klarna;NepaCHAPTER

06DeviceusageDistributionofonlinetraffictohealthandbeautye-commercewebsitesintheUnitedStatesin2022,bydeviceOnlinetrafficdistributionofhealthandbeautywebsitesintheU.S.2022Tablet1.00%Desktop28.66%Mobile69.68%38Description:In2022,thedistributionofonlinetraffictohealthandbeautye-commercewebsitesvarieddependingonthedeviceused,intheUnitedStates.Mobilephonesgeneratedthehighestonlinetrafficatnearly70percent,whileitwasthelowestfromtabletsataroundtwopercent.ReadmoreNote(s):UnitedStates;

January1toDecember31,2022Source(s):ContentSquareDistributionofconversionsonhealthandbeautye-commercewebsitesintheUnitedStatesin2022,bydeviceConversiondistributionofhealthandbeautywebsitesintheU.S.2022,bydeviceTablet1.87%Desktop36.00%Mobile61.6%39Description:In2022,intheUnitedStates,theconversionrateofhealthandbeautye-commercewebsitesvarieddependingonthedeviceused.Thehighestconversionratewasgeneratedfrommobilephones,whichwasslightlyover60percent.Tabletshadthelowestconversionrate,atroughlytwopercent.ReadmoreNote(s):UnitedStates;

January1toDecember31,2022Source(s):ContentSquareDistributionofmobilebeautyshoppersintheUnitedStatesasofMarch2023,byincome(inU