產(chǎn)品設(shè)計創(chuàng)新的概念與實踐

DesignElite產(chǎn)品設(shè)計創(chuàng)新的概念與實踐InnovativeProductDesignConcept&ImplementationJames,Jan-Nan,ChenAssociateProfessorIndustrialDesignDepartmentChaoYangUniversityofTechnologyDesignElite1,WhatisDesign?2,HumanCenteredDesignStrategy3,DesignThinkingProcess4,GoodDesignBenchmark5,EvolutionofDesignTools6.NewDesignTrendsDesignEliteWhatisDesign?DesignEliteDesignisproblemsolvingprocess設(shè)計是解決問題的過程Designneedsparticipation設(shè)計講求參與Designmeanscreativity設(shè)計即創(chuàng)造力Designcanbetrained設(shè)計能予訓(xùn)練Designlearnsfromliving設(shè)計源於生活DesignElite創(chuàng)造生活便利與提升生活品質(zhì)是設(shè)計行為的目的，設(shè)計---統(tǒng)合藝術(shù)、科技與行銷，是一種跨專業(yè)領(lǐng)域，凝聚知識與經(jīng)驗的統(tǒng)合工程，其形於外的是增進產(chǎn)品（或標(biāo)的物）的價值，然其內(nèi)在卻是文化傳承的精髓呈現(xiàn)。陳建男中華民國工業(yè)設(shè)計協(xié)會理事長2002/10/15DesignEliteHumanCenteredDesignStrategyDesignEliteEliteDesign

PursueUserCenteredDesignDesignValueAddedAppearanceCreativityEnhancedSolutionPricePromotionPlaceProductPeopleDesignEliteDesignThinkingProcessDesignElite設(shè)計師的三項訓(xùn)練

觀察力Observe

思考力Think

執(zhí)行力ExecuteDesignElite設(shè)計的三項要素

比例Proportion

造型Form

細節(jié)DetailDesignEliteProductFunctionUserEnvironmentWhichWhenWhyWhoWhatWhere市場定位使用時機策略動機DesignEliteGoodDesignBenchmarkGoodDesign

－設(shè)計的價值創(chuàng)新Innovation實用Usefulness美觀Aesthetics

自訴SpeakItself誠實Honesty耐用Durability細節(jié)Details環(huán)保RespectEnvironment少即是多l(xiāng)essismore謙虛Unobtrusive百靈公司(Braun)執(zhí)行總裁迪特-蘭姆斯(DieterRams)消費趨勢的改變理性消費需求感性消費需求輕薄短小創(chuàng)意

遊戲性

美觀

人性化

精緻

價值感

實用

感動性

<創(chuàng)遊美人平島廉久著遠流出版>

DesignElite

iFDesignAward-GermanyDesignQualityWorkmanshipChoiceofMaterialsDegreeofInnovationEnvironmentalFriendlinessFunctionalityErgonomicsVisualizationofUseSafetyBrandValue&BrandingDesignElite

RedDotDesignAward-GermanyDesignInnovationAestheticsMarketingValueFunctionalityErgonomicsEnvironmentalFriendlinessDesignEliteGoodDesignMark-JapanIsitagooddesign?Isitasuperiordesign?

Isitadesignthatbreaksnewgroundforthefuture?

DesignEliteIDEA-IndustrialDesignExcellenceAward-USATheIDEA2006JudgingCriteria:

Innovation:howisthedesignnewandunique?Aesthetics:howdoestheappearanceenhancetheproduct?User:howdoesthedesignsolutionbenefittheuser?Environment:howistheprojectenvironmentallyresponsible?Business:howdidthedesignimprovetheclient'sbusiness?DesignEliteEvolutionofDesignToolsDesignEliteNewDesignTrendsDesignElite環(huán)保與節(jié)能的綠色設(shè)計多元化的分眾市場概念性的產(chǎn)品開發(fā)策略高度競爭的產(chǎn)業(yè)生態(tài)設(shè)計創(chuàng)意機會：TheExperienceofOXOSamFarber’sPainDavinStowell’sSolution設(shè)計創(chuàng)意機會：TheExperienceofOXO設(shè)計創(chuàng)意機會：TheExperienceofOXODesignElite“Youse