新教材牛津譯林版選擇性必修第二冊Unit1 The mass media 教學(xué)設(shè)計

Unit1Themassmedia

Welcometotheunit&Reading

內(nèi)容分析：

本單元的主題語境是“人與社會”，話題為“大眾傳媒”，涉及的語篇類型有：視

頻、新聞報道、論說文、雜志文章等。本單元的學(xué)習(xí)旨在引導(dǎo)學(xué)生正確認識并理解大

眾傳媒的形式和內(nèi)涵，以及它們對日常生活和社會發(fā)展的影響和作用，并幫助學(xué)生學(xué)

會合理使用各種大眾傳媒工具。

Welcometotheunit板塊通過一段介紹大眾傳媒發(fā)展歷史和類型的視頻，為本單

元的學(xué)習(xí)提供基本的語境知識，激發(fā)學(xué)生對于傳媒文化的探究欲望；Reading板塊以

兩篇新聞報道為例，論證分析了導(dǎo)致新聞信息差異的原因，并對如何批判性地閱讀新

聞報道提出建議，旨在培養(yǎng)學(xué)生的批判性思維能力和獨立思考能力。

教學(xué)目標：

Bytheendofthissection,studentswillbeableto:

1.listthetypesofmassmediaafterwatchingthevideo;

2.givemoreinformationaboutthetypesofmassmediamentionedinthevideo;

3.introducethetypesofmassmediatheyusuallyuseindailylife.

教學(xué)重難點：

1.Identifythekeyinformationinthetwonewsreportsandthedifferencesbetween

them;

2.Understandthereasonsforthedifferencesbetweennewsreportsandthewaystobe

acriticalnewsreader;

3.Graspthelanguagefeaturesandwritingtechniquesofanewsreport;

4.Knowabouthowtobecomeagoodjournalist.

教學(xué)過程：

Step1Lead-in

1.Whattoolsdoyouusuallyusetokeepupwiththenews?

Weibo,WeChat,Tiktok,TV,Radio,Newspapers,Advertisements...

2.Explainthisquote:

Allofuswhoprofessionallyusethemassmediaaretheshapersofsociety.

-WilliamBembach

【設(shè)計意圖：緊扣主題，用學(xué)生大眾媒體作為預(yù)設(shè)教學(xué)目標的情境載體導(dǎo)入，激活學(xué)

生已有的知識和經(jīng)驗，引入主題?！?/p>

Step2Welcometotheunit

1.Havestudentswatchthevideoandfillintheblanksonpageone.

aVideowatching

Outdoormedia

Printmedia

Mass

media

Broadcastmedia

Digit；。media

Classifytypesofmassmedia

aClassifytypesofmassmedia

?WeiboDigitalmedia:

?WechatWeibo,Wechat,Tiktok

?TiktokBroadcastmedia:

?TV

TV,Radio

?Radio

?NewspapersPrintmedia:

?AdvertisementsNewspapers

Outdoormedia:

Advertisements

2.AsktheSs:Doyoubelieveeverythingyoureadinanewsreport?WhyorWhynot?

Possibleanswer:SometimesIdo,butitdependsonwhichnewsreportIamreading.Ifthe

newsisreportedbyanewsagencythatIknowistrustworthy,thenIwillusuallybelieve

thereport.However,ifthenewsisfromasourcethatIamnotfamiliarwith,Iwilloften

checkothersourcestocomparetheinformationinthereports.Moreover,ifaheadline

seemstobetooexaggeratedtobetrue,thenIwillalsocheckothernewsreportstoconfirm

whetheritisatruestory.

【設(shè)計意圖：分析媒體的類型，問學(xué)生是否相信新聞報道的所有信息，引發(fā)學(xué)生的辯

證思考?！?/p>

Step3Pre-reading

Whatisthedifferencebetweentheheadlinesofthetwonewsreports?

Subject./Maincontent.

LeadtheSstocomparethetwopiecesofnews.

Deathsand

TimePlaceRescueeffortsCause

injuries

(1)Thenumberof(2)Fire

Newsdeathcouldreachenginesand

reportambulances

reachedthe

SundayHendersonscenewithin

nightTower15niiTiutcs

4confirmed

News

deadanddozens

reportcaretsend

ofpeopleinjuredonacarpetof

tlie8thfloor

乘風(fēng)破浪2021

Askthestudents:Whatarethedifferencesbetweenthetwonewsreports?

Whatarethedifferencesbetweenthetwonewsreports?

Differentemphases

News1:rescueeffortsoffirefighters

News2:thenumbersofdeathsandinjuries

Differentdetails

Factualdifferences.Thenumbersofdeathsdiffer:

5innews1while9innews2

Step4Fastreading

Readthelecturetranscriptandcompletethechartbelow.Readforstructure.

Summarizethemainideaofeachparagraphbyfillinginthechart.

【設(shè)計意圖：指導(dǎo)學(xué)生通過快速閱讀快速獲取段落主旨，培養(yǎng)學(xué)生概括段落大意

的能力?！?/p>

Step5Detailedreading

Leadthestudentstoreadthepassageandfillintheblanks.

Readingnewsreportscritically

Whydonews,Journalistswritethenewsfromdifferent

reportsdifferperspectives_____________________________.

fromoreven,Newsreportsmaybewrittenatdifferentstages

contradictofanevent.

eachother?.Journalistsmayapproachinformationthey

letfromresearchorinterviewsdifferently?

Howcanwe,Readdifferentnewsreportsonthesameevent

becriticalwrittenfromvariousperspectivesandat

^^sreaders?differentstages.

■Itsbettertouseourownjudgementthan

i心iyCiHhiciyulllivIVSkvpuiIS

-.，/H■廣一,妣

乘風(fēng)破浪2021

Askthestudentstoanswerthequestions.

1.Howlongdidittakethefirefighterstogetthesituationundercontrolaccordingtothe

firstnewsreport?

Aboutonehourandfifteenminutes.

2.HowdidLisafeelaboutthefireaccordingtothesecondnewsreport?

Shefeltitwaslikeanawfuldream.

3.Whatshouldwenotdowhenwecomeacrossfactualdifferencesindifferentnews

reports?

Whenwecomeacrosssuchfactualdifferences,weshouldnotrushtotheconclusionthat

oneofthenewsreportsgivesfalseinformation.

4.Whatmaydifferentjournalistsdowhenanestimateofanumberisgiven?

Journalistsmaychoosetopresenttheminimum,themaximumorsomethinginbetweenin

theirnewsreports.

Step6Postreading

Askthestudents:Whatelsecanwedotobecriticalnewsreaders?

?Readdifferentversionsofthesamenews;

?Domoreresearchonthenewsresource;

?Readdictionaries,booksorwatchothertrustworthymaterials;

*

Step7Homework

?FinishBlonP5.

?Readdifferentreportsonthesameeventandlearnhowtobeacritical

reader.

Grammarandusage

I.Learningobjectives

Bytheendofthelesson,thestudentswillbeableto:

1.learnaboutthedefinitionandtheverbformofpastperfecttense;

2.summarizethegrammaticalrulesofpastperfecttense;

3.applytherulesinnewsituationsappropriately.

ILKeycompetencefocus

Developthethinkingabilitybyanalyzingandsummarizingthegrammarrules.

III.Predictedareaofdifficulty

1.Howtousepastperfecttensefreelyandproperlyintheirwritingandspeaking.

2.Exploretherulesofpastperfecttense.

IV.Teachingprocedures

Step1Warmingup

1.TaskstheSstoreadpartAonpage6andcompletetheTrueorFalseexercise.

1)HeregularlyvisitedthelibraryandstudiedEnglishandLaw--bythenhehadlearnt

verylittleFrench()

2)Bytheageof25,hehadbecomeateacher.()

3)HeusedthesamebusinessstrategyheemployedattheStLouisPost-Dispatchandsales

ofthenewspapermountedupuntilitwasthebestsellingnewspaperinthecountry.()

2.TaskstheSsthefollowingquestions

1)WhenandwherewasJosephPulitzerborn?

Suggestedanswer:JosephPulitzerwasbornonApril10,1847,inHungary.

2)WhendidJosephPulitzerfoundthenewspapertheStLouisPost-Dispatch?

Suggestedanswer:In1878.

3)In1892,whatdidheofferColumbiaUniversitymoneytostart?

Suggestedanswer:HeofferedColumbiaUniversitymoneytostartaschoolofjournalism.

4)WhenwerethefirstPulitzerPrizeswereawarded?

Suggestedanswer:SixyearsafterJosephPulitzer'sdeath.

【設(shè)計意圖：老師一開始通過分享JosephPulitzer的生活故事，設(shè)置對與錯以及回答

問題的練習(xí)讓學(xué)生在具體的情境中提前感知本節(jié)課的語法知識。很自然地引入本堂課

的語法內(nèi)容，同時帶入了話題，也為本堂課的終極任務(wù)做好了鋪墊?！?/p>

Step2Exploringandworkingouttherules

3.ThastheSsfinishthetableinpartA.

HeregularlyvisitedthelibraryandstudiedEnglishandLaw■一bythenhehadlearntvery

littleEnglish.

Bytheageof25,hehadbecomeapublisher.

HeusedthesamebusinessstrategyhehademployedattheStLouisPost-Dispatchand

salesofthenewspapermountedupuntilitwasthebestsellingnewspaperinthecountry.

4.Thasstudentsfinish"Workingouttherules99ofpartAonpage6.

?Weoftenusethepastperfecttensetotalkaboutsomethingthathappened(1)

(befbre/after)apastactionorstate.

?Theverbformofthepastperfecttenseis"(2)(have/haddone)”.

5.Thasstudentsgothrough"Grammarnotes^^onpage98.Giveexplanationsifnecessary.

【設(shè)計意圖：培養(yǎng)學(xué)生的語篇意識，精讀原文，理解文本內(nèi)容，通過練習(xí)觀察并體會

過去完成時在語境中的用法。粗略理解過去完成時的概念以及它的謂語結(jié)構(gòu)，并借

鑒課本后面的語法筆記，對學(xué)生觀察、探究、理解該語法知識點有一定的幫助。】

Step3Applyingtherules

1.TaskstheSstofinishpartB1.

B1Circlethemistakesandcorrectthemintheblanksbelow.

1)PulitzerknewthathehadlearntverylittleEnglish,sohehadstartedtoworkhardatthe

language.

hadstarted去掉had

2)Pulitzerwasveryhard-working.Quiteoften,whenhearrivedhomeatmidnight,hewas

workingforover10hours.

wasworking改成hadworked

3)Forthetimehewas25,Pulitzerhadbecomeajournalistandpublisher.

For改成By

4)Manyofthebestreportershaveworkedforhispaperbeforeitsfailurein1931.

haveworked改成hadworked

2.TaskstheSstofinishpartB2.

B2BelowisapassageaboutthePulitzerPrizes.Completeitwiththecorrectformsofthe

verbsintheboxbelow.

(1)hadbuilt(2)wereawarded(3)hadwon(4)hasbeenallowed(5)had

intended

Afterfinishingthebox,TaskstheSstoanswerthefollowingquestions:

1)WhohaddevotedalotbeforeThePulitzerPrizeswereestablished?

Suggestedanswer:JosephPulitzer.

2)WhatcategorieshaveThePulitzerPrizesalsoexpandedtoinclude?

Suggestedanswer:Photographyandmusic.

【設(shè)計意圖：這個步驟是這堂課的核心部分，將語法知識和語境相結(jié)合，在語境中學(xué)

習(xí)語法知識。學(xué)生通過更正句子中的錯誤時態(tài)，進一步理解和把握了過去完成時的概

念以及謂語結(jié)構(gòu)。通過自主學(xué)習(xí)、自主探究和合作學(xué)習(xí)的方式，了解這一語法知識在

英語語言中的運用，讓學(xué)生在語言實踐中去探索過去完成時這一時態(tài)，通過句子、語

篇兩個層面的鞏固練習(xí)，內(nèi)化新知，從而能夠準確、恰當(dāng)、得體地使用目標語法?！?/p>

Step4Topictalkingandsharing

1.TaskstheSstotalkaboutZouTaofen9slifestoryaccordingtothetimelineandshareit

witheachother.

Example:Bythetimehewas31,ZouTaofenhadbecomethechiefeditorofLifeWeekly.

Sampleanswer:

ZouTaofenwasbomin1895,inFujian.Hegraduatedfromuniversityattheageof

twenty-six,in1921.Thenextyear,hebecameaneditor.Hehadworkedasaneditorfor

fouryearsbeforehebecamethechiefeditorofLifeWeekly.In1931,hestarted

campaigningagainsttheJapaneseinvasion.Bythetimehewasforty,hehadstartedanew

journalcalledLifeoftheMasses.Zouhadestablishedhimselfasafamousjournalistand

publisherbeforehediedinShanghaiin1944.

【設(shè)計意圖：學(xué)生根據(jù)課文的時間軸，結(jié)合語法知識，進一步鞏固本節(jié)課的核心知識,

將過去完成時的用法融入到真實語言中，鼓勵學(xué)生學(xué)習(xí)理解、應(yīng)用實踐、遷移創(chuàng)新，

達到學(xué)以致用的目的。不僅培養(yǎng)培養(yǎng)學(xué)生的批判性思維能力，而且?guī)椭鷮W(xué)生提升語言

表達能力，為寫作打好語言基礎(chǔ)?！?/p>

V.Homework

1.Searchtheinformationonlineandwritealifestoryofyourfavoritepeople.

2.CompletepartCoftheworkbookonpage56.

Integratedskills(I)

LLearningobjectives

Bytheendofthelesson,studentswillbeableto:

1.understandtheriseofonlinenewsmediathroughreading;

2.getsomespecificinformationaboutonlinenewsmediathroughlistening;

3.tellsomethingabouttheonlinenewsmedia,includingitsdevelopment,reasonsforthe

popularityandfuture.

ILKeycompetencefocus

1.Answerquestionsbyreadinganarticleandachart.

2.Gettherightinformationwhilelistening.

III.Predictedareaofdifficulty

1.CompletethenotesofB2.

2.Tellsomethingabouttheonlinenewsmedia.

IV.Teachingprocedures

Step1Lead-in

TleadsSstotalkaboutmassmediabyansweringsomequestions.

T:Withthedevelopmentofvariousmedia,peoplehaveeasyaccesstonews.Wheredo

peopleusuallygetnews?

S:Printmedia,broadcastmediaandonlinemedia.

T:HaveyoueverreadChinaDaily?

S:Yes.Ithasbothprinteditionsanddigitaleditions.

T:Haveyouheardof"今日頭條"？Whatdoyouknowaboutit?

S:Yes.It'sanewsapp,withatotalmembershipofover700millioninChina.Itisvery

popularnow.

T:Right.Technologyhaschangedthewaypeoplegetnewsduringthepastyears.

【設(shè)計意圖：通過對新聞媒體的談?wù)撟寣W(xué)生了解媒體的三種形式：紙質(zhì)媒體，廣播媒

體和網(wǎng)絡(luò)媒體，為閱讀環(huán)節(jié)做好準備。在問答的過程中，滲透對個別生詞的理解，如

broadcast,edition,membership等。］

Step2Reading

1.Readingachart

TshowsSsachartandasksaquestion.

T:Hereisachartaboutthechangesofthenewsmediaoverthepast15years.What

informationcanyougetfromthechart?

(Sampleanswer:Overthepast15years,onlinemediahasbecomeincreasinglypopular,

whilethenumberofpeoplewhousebroadcastmediahasdecreasedslightly,andthe

numberofpeoplewhouseprintmediahasbeeninsharpdecline.)

【設(shè)計意圖：閱讀和描述圖表，了解過去15年里三種新聞媒體受歡迎程度的變化趨

勢，導(dǎo)入文章一網(wǎng)絡(luò)新聞媒體的崛起?！?/p>

2.Readingparagraphs1-2

TasksSstoreadthethefirsttwoparagraphsandansweraquestion.

T:Fromthechartabovewecanseeonlinemediahasbecomeincreasinglypopular.How

hasonlinenewsmediadevelopedovertime?Let'sreadanarticle--Theriseofonline

newsmedia.Pleasereadthefirsttwoparagraphsandfindtheanswer.

Thepastdecadeshavewitnessedtherapiddevelopmentofonlinenews

media.

Inthemid-1990sNewspapersbegantopublishdigitaleditionsonthe

Internet.

Bytheendof1999ManynewspapersinChinahadsetuptheironlinenews

platforms.

AroundtheendofNewswebsiteswithnoprinteditionssprangup.

1999

ThenWeenteredthesmartphoneera.

【設(shè)計意圖：先讓學(xué)生閱讀文章前兩段，通過時間軸，了解網(wǎng)絡(luò)新聞媒體的發(fā)展史。

以表格形式呈現(xiàn)問題的答案，可讓學(xué)生形成清晰的脈絡(luò)，有助于完成本堂課最終的小

結(jié)任務(wù)。另外，表格中關(guān)鍵詞的填寫也加深了對新單詞的印象，如witness,edition,

platform,springup等。】

3.Readingparagraph3

TasksSstoreadthethirdparagraphandanswersomequestions.

T:Nowlefsreadthethirdparagraph.What'sitabout?

S:Itdrawsaconclusionfromthechart.

T:Whatconclusiondoestheauthordraw?Pleaserewriteitwithin30words.

S:Technologyenablespeopletogetnewsinvariousways,makingreadingnewsmore

personalandcomprehensivethanbefore.Onlinenewsmediamaykeeprisingduetoits

edgeoverothers.

T:Whatdoyouthinkoftheconclusion?Why?

S:It'sacceptablebecauseitisbasedonsolidfactsandconvincingfigures.

T:Good.Canyoufindanyfactstoshowthevarietyandaccessibilityofonlinenews

media?

S:Sure.Forexample,inparagraph1theauthormentionsthatthereareawiderrangeof

storiesandalmostinstantupdatesofnewsevents.Besides,fromparagraph2weknow

smartphoneownerscancheckthelatestnewsanytimeatanyplace.

【設(shè)計意圖：閱讀第三段，了解作者的寫作意圖；概括本段大意，培養(yǎng)歸納能力；回

溯前兩段中的一些細節(jié)，分析作者結(jié)論的可信度?！?/p>

4.Post-reading

TgetsSstodiscussthefollowingquestionsandgivepossibleanswers.

T:Accordingtothearticle,whydoyouthinkonlinemediabecomespopular?

S:Becauseofitsvariety,accessibilityandinteraction.

T:Astheauthorconcludes,therapidriseofonlinenewsmediaisunlikelytostop.Doyou

thinktheprintmediawilldisappearinthefuture?Whyorwhynot?

(variousanswersarepossible.)

【設(shè)計意圖：探討網(wǎng)絡(luò)新聞媒體流行的原因以及未來走向，既培養(yǎng)學(xué)生的批判性思維，

也為聽力做鋪墊?！?/p>

Step3Listening

1.Pre-listening

TencouragesSstomakeapredictionbeforelisteningtotheinterview.

T:Wehavetalkedaboutthereasonsforthepopularityofonlinenewsmediaanditsfuture.

Nowlet'slistentotheopinionsofMissSmith,amassmediaexpert.Simonisinterviewing

her.Youarerequiredtolistentotheinterviewandfinishtheexercises.Beforeyoulisten,

pleasegothroughthesentencesofBlandpredictwhataspectswillbementionedinthe

interview.

S:Thefirstsentenceisabouttheupdatesofprintmediaandbroadcastmedia.TheSecond

sentenceisabouttheinteractionofonlinemedia.Thethirdsentenceisaboutthe

convenienceofonlinemedia.Thelastsentenceisaboutpeople9trustinnewsmedia.

T:Exactly.WhatisB2about?

S:MissSmith'sopinionononlinenewsmedia,includingreasonsforitspopularityandits

future.

T:Welldone.Howcanyoufindthetopicssoquickly?

S:Gothroughthetitleandsubtitles.

T:Quiteright.It'sagoodwaytogetthemainideaandknowwhattodo.

【設(shè)計意圖：鼓勵學(xué)生閱讀題干，根據(jù)上下文、主標題、副標題等猜測聽力材料中涉

及的話題和答案，進行聽前預(yù)熱?！?/p>

2.While-listening

(1)TasksSstolistentotheinterviewforthefirsttimeandfinishtheexerciseofBl.

T:PleaselistentotheinterviewandfillintheblanksofBl.Afterthat,wewillcheckthe

answers.

T:Nowwehavegottherightanswers.FromthesentencesofBl,whatcanweinferabout

onlinenewsmedia?

S:Onlinenewsmediahasadvantagesaswellasdisadvantages.Somepeoplethinkonline

newsmediaprovidesupdates,interactionandconveniencewhilesomeconsideritless

trustworthythanprintnewsmedia.

T:Terrific.

(2)TasksSstolistentotheinterviewagainandfinishtheexerciseofB2.

T:Whyisonlinenewsmediapopular?Whatisitsfuturelike?Let'slistentotheinterview

againandcompletethenotesofB2.

【設(shè)計意圖：第一遍聽完，完成Bl,讓學(xué)生把自己的預(yù)測和聽到的正確答案進行對

比，并總結(jié)話題；第二遍聽完，完成B2,此部分要求學(xué)生整合和調(diào)整信息，難度較

大，但有閱讀步驟中的鋪墊和第一遍的預(yù)聽，應(yīng)該能完成任務(wù)，如有必要，可以聽第

三遍。］

3.Post-listening

ThelpsSstosummarizetheusefullisteningstrategiestheyemployedwhilelistening.

T:Boysandgirls,beforelisteningtoaninterview,wecanpredictitstopicandrelevant

pointsaccordingtothegivenmaterials.Whataretheytalkingabout?Forexample,during

thisinterview,MissSmithshowsheropinionononlinenewsmedia,includingits

advantage,futureandreasonsforthepopularity.Whenwelisten,weshouldpaymore

attentiontotheinterviewee^opinionsandsupportingstatements,suchasfigures,facts,etc.

【設(shè)計意圖：聽后幫助學(xué)生總結(jié)聽力方法，增強學(xué)習(xí)策略。】

Step4Summary

TasksSstomakeasummaryofonlinenewsmedia.

T:Todaywehavestudiedanarticleandaninterview.Whataretheyabout?Wouldyou

pleasemakeabriefdescriptionaccordingtothemindmap?

Onlinenewsmedia

DevelopmentReasonsforitspopularityFuture

Inthemid-1990s...InteractionItwill......because

Bytheendof1999...Variety

Aroundtheendof1999...Accessibility

Then...Convenience

Updates

【設(shè)計意圖：回顧所學(xué)內(nèi)容，根據(jù)所列思維導(dǎo)圖，讓學(xué)生進行小結(jié)，通過對輸入知識

的內(nèi)化，提升學(xué)生的表達輸出能力，也為下一堂課的說寫活動做準備?！?/p>

V.Homework

1.Collectmoreinformationaboutonlinenewsmedia.

2.Underlineimportantexpressionsofpages8—9andreviewthem.

Integratedskills(II)

I.Learningobjectives

Bytheendofthelesson,studentswillbeableto:

1.talkaboutonlinenewsmedia,includingitscurrentsituation,advantages,disadvantages

andfuture;

1.writeanarticleaboutonlinenewsmedia;

2.improvetheirwritingusingdifferentexpressionstoavoidrepetition.

II.Keycompetencefocus

1.Writeanarticleaboutonlinenewsmedia.

2.Usedifferentexpressionstoavoidrepetition.

III.Predictedareaofdifficulty

1.Presentinformationrelatedtoonlinenewsmediaclearly.

2.Usedifferentexpressionstoavoidrepetition.

IV.Teachingprocedures

Step1Lead-in

TasksSstorecallwhattheyhavelearntinthelastlessonbyaskingthefollowing

questions.

?Whatarethechangesinthewayspeoplegetnews?

?Whatarethereasonsforthepopularityofonlinenewsmedia?

【設(shè)計意圖：該部分為復(fù)習(xí)導(dǎo)入環(huán)節(jié)，通過頭腦風(fēng)暴，激活學(xué)生對于“網(wǎng)上新聞媒體”

這一話題已有的知識和經(jīng)驗，為下一環(huán)節(jié)做鋪墊?！?/p>

Step2Discussioninpairs

1.TasksSstothinkaboutthefollowingthreequestionsaloneandthendiscusswiththeir

partners.

?Whatisthecurrentsituationofonlinenewsmedia?

?Whataretheadvantagesanddisadvantagesofonlinenewsmedia?

?Howwillonlinenewsmediachangeinthefuture?Why?

2.ThelpsSsaccumulatesomeusefulexpressionstodescribeadvantagesand

disadvantages.

(1)Usefulexpressionstodescribeadvantages

?Oneofthestrengths/advantages...isthat...

?Anotherpositiveaspectisthat...

?...have/hasapositiveeffect/influence/impacton...

(2)Usefulexpressionstodescribedisadvantages

?Oneoftheproblems/drawbacks/shortcomings...isthat...

?Anothernegativeaspectisthat...

?...have/hasanegativeeffect/influence/impacton...

(3)Otherusefulexpressions

?Therearemoreadvantagesthandisadvantages.

?...hasmoreadvantagesover...

3.Taskssomepairstosharetheirdialogues.

4.TasksSstoreadthesampledialoguetogetabetterunderstandingofthetopic.

A:Ireadthatmostpeopleuseonlinemediatogettheirnews.

B:Fmnotsurprised.Nowadays,accessingnewsonlineiseasybecauseoftheInternetand

smartdevices.

A:Andwiththepopularityofnewsappsandnewsmediaaccountsonsocialmedia,ifsno

wonderthatthenumberofpeopleusingprintnewsmedia,likenewspapers,isdropping.

B:Yes.Onlinenewsmediahasmoreadvantagesoverprintnewsmedia.Forexample,most

onlinenewsisfreetoread.What'smore,onlinenewsisupdatedregularlyandcanbe

sharedwiththeclickofabutton.

A:That'sright.Ontheonehand,peoplecanreadthenewswhenit'sconvenientforthem,

whichsoundsgreat,butontheotherhand,therearedisadvantagestoo.

B:Definitely!Onemajorproblemisthetruthfulnessofnewsstories--cantheyreallybe

trustedwhenanyoneiseasilyabletopostonline?

A:Exactly!Anothernegativeaspectisthatsomepeoplearemoreusedtoothermore

traditionaltypesofnewsmediaandit'sveryhardchangetheirreadinghabits.

B:Isupposethat'swhysomepeoplestillprefernewspapersorwatchingthenewsonTV.

Inthefuture,doyouthinkonlinenewsmediawillbetheonlynewssource?

A:No.Ibelieveonlinenewsmediawilldeveloptogetherwithprintandbroadcastnews

mediatosatisfytheirrespectivereaders.

B:Maybe,butIpredictmorepeoplewillbeusingonlinenewsmedia!

【設(shè)計意圖：c部分的三個問題是本節(jié)課寫作中的重要組成部分，在獨立思考之后，

學(xué)生找搭檔交流探討。同時，教師帶領(lǐng)學(xué)生一起頭腦風(fēng)暴，引導(dǎo)學(xué)生挖掘和積累更多

功能性語言，激活學(xué)生已有知識，并為有需要的同學(xué)搭建支架。教師鼓勵學(xué)生大膽表

達，提高學(xué)生的口頭表達能力，也為后面的寫作做內(nèi)容鋪墊?！?/p>

Step3Preparingforwriting

1.TasksSstoreadtheinformationinpartDonpage10andanswerthefollowing

questions.

(1)Learningaboutthestructure

Introduction:giveinformationonthecurrentsituationofonlinenewsmedia.

Mainbody:stateadvantagesanddisadvantagesofonlinenewsmedia.

Conclusion:predictthefutureofonlinenewsmedia.

(2)Learningaboutwritingtechniques

?Howcanweavoidrepetitioninourwriting?(Usedifferentexpressions)

(PTasksSstoreadthesentencepatternsusedtotalkaboutpopularityofonlinenews

media.

(2KasksSstousedifferentsentencepatternstotalkabouteitherofthefollowingtwo

topics.

【設(shè)計意圖：在對寫作框架有了初步了解的基礎(chǔ)上，讓學(xué)生先動筆做一個微技能寫作

訓(xùn)練，嘗試用不同的表達來避免語言重復(fù)，使輸出的語言更加豐富多樣化，為后面的

文本寫作這一輸出環(huán)節(jié)打下基礎(chǔ)，充分培養(yǎng)學(xué)生的語言表達能力和發(fā)散思維能力。】

Step4Writingandrevising

1.Writingadraft

TasksSstowriteanarticleaboutonlinenewsmedia.Meanwhile,TencouragesSsto

applywhattheyhavelearnedinthisperiodtouse.

2.Self-review

(1)TleadsSstorevisetheirownwritingintermsofthesixaspects:

□Punctuation□Spelling□Grammar

□Choiceofwords□Style(fbrmal/informal)□Structure

(2)TleadsSstorevisetheirownwritingconsideringthefollowingquestions:

?Whatexpressionsdoyouusetoavoidrepetition?

?Howcanyouimproveyourwriting?

3.Peerreview

TguidesSstoexchangetheirwritingsanddosomepeerreviewconsideringthefollowing

questions:

?Whatdoesyourpartnerthinkofthestructureofyourwriting?

?Whatsuggestionsdoesyourpartnergivetoimproveyourwriting?

【設(shè)計意圖：在完成前面幾個環(huán)節(jié)的學(xué)習(xí)活動后，要求學(xué)生寫一篇關(guān)于網(wǎng)上新聞媒體

的文章，讓學(xué)生對所學(xué)知識進行充分實踐。并通過自我評價和同伴互評，進一步鞏固

所學(xué)知識，培養(yǎng)學(xué)生的自主學(xué)習(xí)能力和合作意識?！?/p>

V.Homework

Polishupyourwriting.

Extendedreading

LLearningobjectives

Bytheendofthelesson,studentswillbeableto:

1.knowsomebasicinformationabouttheadvertisement;

2.analysethestructureofthearticleandlearntowriteasummary;

3.writeasummaryofthemagazinearticleabouttheadvertisement.

ILKeycompetencefocus

1.Analysisthestructureofthearticleandsummarizethemainideaofeachparagraph.

2.Stateattitudetowardsadvertisingtailoredtoindividualcustomers9needs.

III.Predictedareaofdifficulty

1.Summarizethemainideaofeachparagraph.

2.Writeasummaryaboutthearticleaboutadvertisement.

IV.Teachingprocedures

Step1Brainstorming

TasksSstobrainstormmorethingswecanreadontheInternet.

1.WhatotherthingswecanreadontheInternetexceptforthenews?

Possibleanswers:essays,novels,advertisements...

2.WherecanwefindtheadvertisementontheInternet?

Almosteverywhere.

【設(shè)計意圖：結(jié)合本單元前面的內(nèi)容，讓學(xué)生brainstorm一些我們能在互聯(lián)網(wǎng)上讀到

的東西，從而引出本節(jié)課的主題advertisemento]

Step2Predicting

TasksSstoreadthetitleofthearticleandguesswhatwillbetalkedaboutinthearticle.

?Whataspectswillbetalkedaboutinthearticle?

Possibleanswer:Theadvertisementhowtousesometechniquestopersuadepeopleto

buysomething.

?Howdotheadvertisementspersuadepeoplethebuysomething?

【設(shè)計意圖：學(xué)生閱讀標題猜測文本可能會出現(xiàn)的內(nèi)容，尤其是廣告所用的吸引買家

的手法，以預(yù)測的內(nèi)容為學(xué)生閱讀做好鋪墊。】

Step3Fast-Reading

TasksSstoscanthearticleandgetthemainideaofeachparagraph.

Themainideaofeachparagraph:

Paragraph1:Definitionoftheadvertising

Paragraph2:Relationshipbetweenadvertisingandthemassmedia

Paragraph3:Functionofadvertising

Paragraph4-6:Waysadvertisersdevelopedtopersuadepeopleintopurchasingproducts

orservices

Paragraph7:Futureofadvertising

【設(shè)計意圖：通過快速閱讀，讓學(xué)生掌握文章的框架結(jié)構(gòu)及每一段的主旨大意，為接

下來的概要寫作做好準備?！?/p>

Step4Carefulreading

1.TasksSstoreadpara.1andanswerthefollowingquestion:

?Whatisadvertising?

Itreferstotheactivityofpromotingaproductorservice.Inotherwords,itrefersto

persuadepeopletobuyaproductorservice.

2.TasksSstoreadpara.2andanswerthefollowingquestion:

?Whatistherelationshipbetweenadvertisingandthemassmedia?

3.TasksSstoreadpara.3andanswerthefollowingquestions:

?Whyacompanylaunchamassmediaadvertisingcampaign?

4.TasksSstoreadpara.4-6andanswerthefollowingquestions:

?Whatwaystheadvertisershavedevelopedtopersuadepeopleintopurchasingtheir

productsorservices?

一Whatwaysaresloganusedtomakeusremembertheproductorservice?

—>Whocanbea“brandambassador"？Whytheyemploythebrandambassadortopromote

theirproductorservice?

一Whydidtheauthors