2025版新教材高中英語Unit6TheMedia課時作業(yè)四Lesson3TheAdvertisingGame北師大版選擇性必修第二冊

課時作業(yè)(四)Lesson3TheAdvertisingGame必備學問基礎練進階訓練第一層Ⅰ.單詞拼法1．Weneedtomake________(根本的)changestothewayinwhichwetreatourenvironment.2．Mymotherdoesn'tlikemewearingshortskirtstochurch—shedoesn'tthinkthey're________(合適的).3．Hewas________(真正地)concernedforthechildren.4．Wehadoneortwodifficultiesalongthewaythatwedidn't________(預期).5．Theauthorsoundedasifthecountrydoesnot________(資助)theirathletesinthecompetition.6．Therewereno________(商業(yè)的)radiostationsuntil1920.7．Weliveinanageofrapid________(技術的)advance.8．Parentsareresponsibleforthe________(華蜜)oftheirchildren.9．An________(廣告商)canregisteronthenetwork.10．Iliveinaquiet________(社區(qū)).Ⅱ.單句語法填空1．Itisonlyatthisuniversitythatthisprofessorhasthe________(free)toexpresshisviewsaboutteachingandlearning.2．Althoughthetechnology________(originate)intheUK,ithasbeendevelopedinChinainthepastseveralyears.3．Theideasofthiswomanscientisthave________(attract)alotofattentioninthescientificcommunity.4．Sickness,________(combine)withterribleweather,ruinedtheirtriptoEurope.5．Thepersonalandsocialdevelopmentsofapersonaresoclosely________(link)thattheyinfluenceeachothergreatly.6．Youdon'texpecttomakehuge________(profit)withinthefirstcoupleofyearsofsettingupacompany.7．Yesterdaytherewasasportsmeetinginourschoolwithhundredsofstudents________(participate).8．Theyplacedan________(advertise)inthelocalpaperforasecretary.9．India'sreformshavecertainly________(boost)theproductivityofmanyfirms.10．________(compete)peoplewanttobethebestateverything.Ⅲ.選詞填空participatein,standout,besuitablefor,consistof,originatefrom,makeacontributionto1．Hedidnot________inthecrowdsotheytooknonoticeofhim.2．Life________notonlysunshinebutalsostorm.3．Terrycan't________thematchbecausehehashurthisfoot.4．Thisprogramme________children.5．Alltheories________practiceandinturnservepractice.6．Weshould________oursociety.Ⅳ.單句寫作1．這所學校正在實施新的教學安排，其中一部分可以應用到其他學校。(partofwhich...)________________________________________________________________________________________________________________________________________________2．他們發(fā)覺這個地區(qū)的確有一個野生動物非法交易市場。(where引導定語從句)________________________________________________________________________________________________________________________________________________3．大量的數據表明，人類很難擺脫這種疾病。(suggestthat...)________________________________________________________________________________________________________________________________________________4．你應當清晰地知道，你被擊倒多少次并不重要，重要的是你起來多少次。(itdoesnotmatterhow...)________________________________________________________________________________________________________________________________________________5．并非全部的醫(yī)生都擅長幫助他們的病人作出正確選擇。(notall...)________________________________________________________________________________________________________________________________________________關鍵實力提升練進階訓練其次層Ⅰ.閱讀AWhenwelookforanewcarorwashingmachine,mostofusnowfirstsearchonlineforcustomers'reviewsofsimilarproducts.Inonlinechatroomsandonsocialmedia,wediscussourrecentholidayandtravelexperiences,thebookswelikeorthemusicwearelisteningto.Thisisanageofopenness,whereconsumerschatfreelytoeachotherabouttheirexperiencesofproductsandservices,andmoreandmorecompaniesarerealisingthatitisbettertobepartoftheseconversationsthantobeoutsidethem.Whencompaniesfirststartedusingsocialmediatomarkettheirproducts,theysimplyplacedtheiradvertisementsonsocialnetworkingpagesthesamewaythattheyplacedanadvertisementonTVorinanewspaper.Butusersofsocialmediarespondedbadlytothis,becauseitfeltlikeaninterruption(打攪),asifsomeonewasstoppingtheirprivateconversation.Thesedaysmarketersrealisethattheyneedtobemoresensitiveinhowtheyjoinintheconversation.Moreover,theyareawarethatthesecustomerscanactuallyhelpthemintheirmarketing.“Crowdsorcing”hasbeenaroundforalmostadecade.Itistheideathat,throughtheInternet,companiescanappealtogroupsofpeopletohelpthemwiththeirbusiness.Thiscanbefinancialortechnicalhelpinmarketingandtheideahasdevelopedintosomethingcalled“co-creation”．In2012thecrispproducerLay'sranacompetitioncalled“DoUsaFlavour”inwhichtheyinvitedpeople,throughFacebook,tocreateanewtastefortheircrisps.ManypeoplesubmittedtheirideasandFacebookfansthenchosethebestidea.Inanotherexampleofco-creation,Fordinvitedpeopletohelpwithanadvertisingcampaign.TheyaskedaudiencestofilmitsnewcarasprofessionalracingdriversdroveitthroughthestreetsofKeyWestinFlorida.Theythenputthefilmstogetherandmadethefirst-everaudience-filmedadvertisement.Inboththeseexamples,marketerswereabletoinvolveconsumersinaconversationandattractedusersupportforaproductbeforeitwasactuallylaunched(推出).1．Whatphenomenonisdescribedinthefirstparagraph?A．Customerspreferbuyingthingsonline.B．Customerslikesharingopinionsonline.C．Manycompaniesprovideonlineproducts.D．Companiescommunicatewithcustomersonline.2．Whencompaniesadvertisedonlineintraditionalways,theyfound________．A．theirproductssoldoutquicklyB．theyattractedmorecooperatorsC．theyfailedtoachievetheirgoalsD．theircommunicationwithcustomersdecreased3．Whatcanwelearnabout“co-creation”？A．Itaimstobetterdesignandsellproducts.B．Itiscooperationbetweencompanies.C．Itprovidesmanyjobsforpeople.D．Ithasexistedforovertenyears.4．HowdidFordadvertiseitsnewproductbeforeitwaslaunched?A．Byinvitingracingdrivers.B．Bysendinggiftstoaudiences.C．Byorganisingactivitiesonline.D．Byusingpeople'stestdrivingfilms.BDoCyberSchoolsMaketheGrade?StudentsinCaldwell,Idaho,canattendclassintheirpajamas!AtVallivueVirtualAcademy,coursesaretaughtonline.Studentsworkathomewithparents,whoserveaslearningcoaches.Acertifiedteacheroverseesthestudents'progress.ThecyberschoolwaslaunchedasafreeoptionforstudentsinkindergartenthroughGrade8whohavetroublesucceedinginthedistrict'straditionalpublicschool.Supportersoftheprogramsaythatvirtuallearningcanhelpstudentsworkattheirownpace.Ifstudentsstrugglewithsubjects,theycantakethosecoursesonlineandspendmoretimeonthem.ValerieVanSelous,ateacherfromHopewellTownship,N．J.，agrees.“Teachers,students,andparentsneedtoacceptnewtechnologyandnotbeafraidofit.Offeringdifferentteachingaidsjustmightbethekeytounlockingastudent'spotential.”Somealsobelievethatattendingvirtualschoolcanpreparestudentsforcollegeandforworkaftergraduation.“Weneedtoberesponsibleforworkingonourown，”saysAngelaGoscilo,aseniorfromPoundRidge,N．Y.“Weneedtodeveloptechnologyskillsthatwillhelpusinwhateverwedo.Gettinganearlystartisagoodidea.”Not__everyone__gives__cyber__schools__a__passing__grade，however.Someeducatorsarguethatonlinelearningmakesithardforstudentstomakefriends.PaytonMcdonough,13,aseventhgraderfromGlencoe,m．，agrees.“Idon'tknowhowIcouldsitatacomputeralldaywithoutactuallyinteractingwithmypeersandteachers，”hesays.Inaddition,virtualschoolsdon'thaveenoughstructure.Studentswhotakeonlinecoursescansettheirownschedules,whichwillcauseproblemsforstudentswhohavetroublestayingmotivated.Manyparentsalsofeelthatcyberschoolsputunrealistictimedemandsonthembecausetheyhavetooverseetheirkids'dailywork.Manyofthemhavefull-timejobs.Howaretheygoingtoruntheirchildren'seducation,excelintheirjobs,andtakecareoftheirotherresponsibilitiesathome?5．Whatisthecyberschoolintendedfor?A．Reducingthetimestudentsspendonline.B．Helpingthosewhostruggleintraditionalschools.C．Allowingteacherstoworkattheirownpace.D．Encouragingstudentstolearnabouttechnology.6．WhatdoestheunderlinedsentencemeaninParagraph5?A．Noteveryoneapprovesofcyberschools.B．Noteveryonehasattendedacyberschool.C．Noteveryonehasgivencyberschoolsatest.D．Noteveryonecaresaboutstudentsincyberschools.7．Howdoworkingparentsfeelaboutoverseeingtheirkids'dailywork?A．It'sworthwhile.B．It'sunnecessary.C．It'sdemanding.D．It'sdiscouraging.8．Whatisthemainideaofthetext?A．StudentsinCaldwellcanattendclassathomeeveryday.B．Therearevariousargumentsforandagainstvirtualschools.C．It'simportantforstudentstolearntoworkinthevirtualworld.D．Cyberschoolsarebetterthantraditionalschoolsinmanyways.CLoudcheersandapplausebrokeoutatNASA'sJetPropulsionLabonMonday,November26,2024,astheunmannedlander,calledInSight,toucheddownonMars,afternearlysevenyearsfromdesigntolaunchtolanding.Thegreatarrivalofthespacecraft—designedtolistenforquakesandshakesasawaytodiscovertheRedPlanet'sinnersecrets,howitformedbillionsofyearsagoand,howotherplanetslikeEarthtookshape—markedtheeighthsuccessfullandingonMarsinNASA'shistory.MinutesafterInSightlandedonthesurfaceofMars,thefirstimagewassentback,showingawideflatareaasseenthroughadirtycamera.Thetouchdowncameafteranearlyseven-month,300million-miletravelfromEarthtoMars,duringwhichtheInSightspacecrafthadtoslowdownfromaspeedofmorethan12，000mph.Thespacecraft'sheatshelterhelpedthelandersurvivetemperaturesashighas2，700.EachstepalongthewaywaswatchednervouslyatJPL,withupdatesdelayedbytheeight-minutelighttraveltimebetweenEarthandMars.Missioncontrollershuggedeachotherwithjoywhenthesignalswerereceived.“Weareproudofeverythingthathasgoneontoday，”theytoldusreporters.ThefirstpictureofthesurfaceofMarswassentbacktoEarthbyoneoftheMarCOnanosatellites(馬可納米衛(wèi)星)thataccompaniedInSightduringitstraveltoMars.Thedustfromthelandingmadetheviewunclear.Picturesfromitwereexpectedtobecleareroncethedustsettledandthelenscover(鏡頭蓋)wasremoved.Hourslater,InSight'sbatterieswerechargingasexpected.TheInSightteamalsopassedonanotherpicture,takenbyadifferentcamerathat'sfixedonthelander'sroboticarm.Theviewisclearer,showingtheroboticarmandtheseismometer,whichisusedtodiscovertheactualmovementoftheground.9．WhatdoweknowaboutInSightlanderfromthepassage?A．IthaslandedsuccessfullyonMarseighttimes.B．Ittravelledallthewayatthespeedof12，000mph.C．Missioncontrollershelpeditsurvivehightemperatures.D．ThetaskofitistofindouttheinnermysteriesofMars.10．WeknowwhatMarslookslikeby________．A．collectingimagessentbackbyMarCOnanosatellitesB．readingreportssentbackbythepersononMarsC．studyingpicturesInSightlandersendsbackD．analyzinginformationtherobotonInSightlandersendsback11．HowdidthemissioncontrollersfeelwhentheyreceivedsignalsfromInSight?A．Unconcerned.B．Worried.C．Amazed.D．Excited.12．Whatisthepossiblesourceofthepassage?A．Afictionnovel.B．Anewsreport.C．Atravelmagazine.D．Anofficialstatement.Ⅱ.七選五HowtoStayPositiveTherearetwowaystoliveyourlife.Oneisasthoughnothingisamiracle(奇跡).Theotherisasthougheverythingisamiracle.Ifyouchoosetobepositive,theseideascanbehelpful.__1__Whoinyourlifeseemsfilledwithpositivity?Whoinspiresandchallengesyoutoupyourgame?Consciouslybuildanetworkofpeoplewhomotivateyoutobeyourbest,thenspendyourtimewiththem.Bethatsourceoflightforothers,too.Feedyourselfwithpositivity.__2__Similarly,howyoufuelyourselfwilldetermineyourexperienceaswell.Readinspiringbooks.Watchencouragingmovies.Followpositivepeopleonsocialmedia.Youcanalsocreateaphysicalenvironmentofpositivity.Focusonwhatyoucancontrol.Somuchisoutofourhands,isn'tit?__3__Determinewhatyoucancontrolandputyourenergythere.Forexample,youcancontrolyourresponses,actions,words,andthoughts;youcanbethechangeyouwishtoseeintheworld.Youhavemorepowerthanyourealise.__4__Watchyourvocabulary.MotherTeresadeclinedparticipationinanantiwarmeeting.Whenaskedwhy,sherepliedthatshedidnotwanttogiveanyattentiontowar，butshe'dgladlyparticipateinapro-peacemeeting.__5__Theycanhelpyoumendbrokenheartsandreachamazinggoals.Continuetofeedthatpositiveworld—likeEinsteinsaid,livingasthougheverythingisamiracle—andwatchlifechangeaccordingly.A．Payattentiontoyourwords.B．Seekadvicefrompositiveandactivepeople.C．Surroundyourselfwithpositivepeople.D．Focusingonthat,however,canleaveyoufeelinghelpless.E．Andwhenyoukeepyourfocusthere,thatpowerexpands.F．Puttingpoor-qualitygasinyourcarwillnothelpitrunatbestperformance.G．Ifyoufocusonthatchange,theneverythingwillchangeforthebetter.[答題區(qū)]1．________2.________3.________4．________5.________Ⅲ.完形填空MyfatherwasborninasmalltownintheUS.Hewasn'tsurewhathewantedfrom__1__，butsomethingtoldhimto__2__andbeginanewadventure.It'seasytofeellonely__3__you'reontheroad.Wemadelotsofnewfriendsonourtrip—mostofthemaremechanics,sinceweoften__4__hoursinrepairshops.Butthatwasawaymuch__5__thansittingbytheroadsidewhilewaitingfortheengineto__6__whenitwas40℃outside.Gettingalongwellsometimesseemed__7__.Therewerealwaysalotof__8__，especiallyamongusbackseatpassengersaboutwhohadto__9__inthemiddle.Butevenifitwashard,welearnedalotabout__10__.Sometimes,aseven-hourcartripwouldturnintoa16-hourone,whichwasmostlyspentin__11__.Onoccasionslikethat,wehadtolearntoletgoofouranger.Thisiswhyroadtripswerelike__12__universitiestous.We__13__ourPhDs(博士學位)inhowtogetalongwithotherpeoplejust__14__travelinginouroldcar.Ifonlywehadanother__15__atlife！1．A.moveB．lifeC．experienceD．belief2．A.liveupB．struggleonC．getoutD．walkaround3．A.becauseB．ifC．untilD．when4．A.wastedB．workedC．spentD．chatted5．A.betterB．easierC．saferD．cleverer6．A.breakdownB．cooloffC．clearupD．turnover7．A.availableB．alternativeC．necessaryD．impossible8．A.argumentsB．fightsC．embarrassmentsD．amusements9．A.settleB．restC．sitD．watch10．A.sharingB．respectC．communicationD．tolerance11．A.silenceB．doubtC．returnD．disappointment12．A.unusualB．commonC．freeD．mobile13．A.earnedB．expectedC．missedD．valued14．A.onB．byC．likeD．beyond15．A.friendB．serviceC．routeD．chance[答題區(qū)]1～5________6～10________11～15________Ⅳ.語法填空Duringtheteenageyears,manyyoungpeoplecanattimesbedifficulttotalkto.Theyoftenseem1.________(dislike)beingquestioned.Theymaybe2.________(willing)totalkabouttheirworkinschool.Thisisanormal3.________(develop)atthisage,thoughitcanbeveryhardforparentstounderstand.Itispartof4.________(become)independent.Theytrytobeadultwhiletheyarestillgrowingup.Youngpeopleareusuallymorewillingtotalkiftheybelievethatquestions5.________(ask)outofrealinterestandnotbecausepeoplearetryingtocheckuponthem.Parentsshoulddotheirbesttotalktotheirsonsanddaughters6.________theirschoolworkandfutureplan7.________shouldnotpushthemtotalkiftheydon'twantto.Astheytrytobeadult,8.________(teenager)mayexperimentwithdrugs,alcoholorsmoking,soparentsshould9.________(careful)watchforanysignofunusualbehavior10.________maybeconnectedwiththeseandgethelpifnecessary.[答題區(qū)]1．________2.________3.________4．________5.________6.________7．________8.________9.________10．________課時作業(yè)(四)Lesson3TheAdvertisingGame必備學問基礎練Ⅰ.單詞拼法1．fundamental2.suitable3.genuinely4.anticipate5．sponsor6mercial7.technological8.welfare9．advertiser10.neighbourhoodⅡ.單句語法填空1．freedom2.originated3.attracted4bined5．fits7.participating8.advertisement9．boosted10petitiveⅢ.選詞填空1．standout2.consistsof3.participatein4.issuitablefor5.originatefrom6.makeacontributiontoⅣ.單句寫作1．Thenewteachingplanisbeingcarriedoutatthisschool,partofwhichcanbeappliedinotherschools.2．Theyfoundthatthereisreallyamarketplacewherewildanimalsaretradedillegallyinthisarea.3．Alargequantityofdatasuggeststhatgettingridofthediseaseisreallydifficultforhumanbeings.4．Whatyoushouldknowclearlyisthatitdoesnotmatterhowmanytimesyougetknockeddown,buthowmanytimesyougetup.5．Notalldoctorsareskilledinhelpingtheirpatientsmakerightchoices.關鍵實力提升練Ⅰ.閱讀A【語篇解讀】本文是一篇說明文。介紹有的商家通過網絡，利用人們的才智來宣揚并發(fā)展壯大。1．答案與解析：B推理推斷題。由第一段中的“mostofusnowfirstsearchonlineforcustomers'reviews”以及“wediscussourrecentholidayandtravelexperiences,thebookswelikeorthemusicwearelisteningto.Thisisanageofopenness”可知，該段描述了人們喜愛在網絡上共享信息這一現象。2．答案與解析：C細微環(huán)節(jié)理解題。由其次段的內容可知，一些商家用傳統(tǒng)的方式在網絡上做廣告時，沒有產生良好的效應。3．答案與解析：A推理推斷題。由第三段中的“Itistheideathat,throughtheInternet,companiescanappealtogroupsofpeopletohelpthemwiththeirbusiness.”可知，“co-creation”指的是商家和用戶共同為新產品獻策獻力，以達到銷售產品的目的。4．答案與解析：D細微環(huán)節(jié)理解題。由最終一段中的“TheyaskedaudiencestofilmitsnewcarasprofessionalracingdriversdroveitthroughthestreetsofKeyWestinFlorida.Theythenputthefilmstogetherandmadethefirst-everaudience-filmedadvertisement.”可知，福特公司通過剪輯路人拍攝的試駕車輛的影片來給新車做廣告。B【語篇解讀】這是一篇爭論文，主要論述了對網校的不同看法。5．答案與解析：B推理推斷題。由第三段中“ThecyberschoolwaslaunchedasafreeoptionforstudentsinkindergartenthroughGrade8whohavetroublesucceedinginthedistrict'straditionalpublicschool.”可知，網絡學校是為幼兒園到8年級的學生供應的一種免費選擇，這些學生在當地傳統(tǒng)的公立學校中很難取得勝利。由此可以推斷，網絡學校是為了幫助在傳統(tǒng)學校里苦苦奮斗的那些學生。故選B項。6．答案與解析：A句義揣測題。依據下文“Someeducatorsarguethatonlinelearningmakesithardforstudentstomakefriends.PaytonMcdonough,13,aseventhgraderfromGlencoe,m．，agrees.‘Idon'tknowhowIcouldsitatacomputeralldaywithoutactuallyinteractingwithmypeersandteachers，’hesays.”(一些教化工作者認為，在線學習讓學生很難交摯友。13歲的佩頓·麥克多諾是密歇根州格蘭科市的一名七年級學生。他說：‘我不知道我怎么能成天坐在電腦前而不與我的同學和老師互動?！?”這是對網校的否定。由此可知，畫線的句子意思是并非全部人都贊成網絡學校。故選A項。7．答案與解析：C推理推斷題。由最終一段“Manyparentsalsofeelthatcyberschoolsputunrealistictimedemandsonthembecausetheyhavetooverseetheirkids'dailywork.Manyofthemhavefull-timejobs.Howaretheygoingtoruntheirchildren'seducation,excelintheirjobs,andtakecareoftheirotherresponsibilitiesathome？”可知，很多家長還認為，網絡學校對他們的時間要求不切實際，因為他們必需監(jiān)督孩子的日常學業(yè)。他們中的很多人都有全職工作。她們將如何管理孩子的教化，如何在工作中出類拔萃，如何照看好家里的其他責任？由此可見，對于那些有工作的家長而言，監(jiān)督孩子的日常這件事要求太高，他們無暇顧及。故選C項。8．答案與解析：B主旨大意題。由標題“DoCyberSchoolsMaketheGrade？”可知，網絡學校合格嗎？同時結合本文的第三段以及第四段和第五段的首句，我們可以看出來這篇文章主要就網校是否合格這個主題，分別從正面和反面闡述了觀點。故選B項。C【語篇解讀】這是一篇說明文。美國國家航空航天局無人駕駛著陸器“洞察號”在火星著陸，其目的是發(fā)覺這個星球上內部存在的隱私。9．答案與解析：D細微環(huán)節(jié)理解題。由其次段第一句話中的“asawaytodiscovertheRedPlanet'sinnersecrets”可知“洞察號”的目的是要探究這個紅色星球(火星)的內部隱私。故選D。10．答案與解析：A細微環(huán)節(jié)理解題。由第六段第一句話“ThefirstpictureofthesurfaceofMarswassentbacktoEarthbyoneoftheMarCOnanosatellitesthataccompaniedInSightduringitstraveltoMars.”可知發(fā)回地球的圖片是由MarCOnanosatellites采集發(fā)回的。11．答案與解析：D細微環(huán)節(jié)理解題。由第五段其次句話“Missioncontrollershuggedeachotherwithjoywhenthesignalswerereceived.”可知他們收到信號時興奮地彼此擁抱。故選D。12．答案與解析：B推理推斷題。A項意為“科幻小說”；B項意為“新聞報道”；C項意為“旅游雜志”；D項意為“官方聲明”。由文章第五段中的“theytoldusreporters”可知這樣一篇文章應當是一篇新聞報道。Ⅱ.七選五【語篇解讀】本文主要介紹了保持主動心態(tài)的幾種方式。1．答案與解析：C設空處為小標題，依據下文小標題的特點解除D、E、F、G項，再依據這一段的主要內容可知，應和有主動心態(tài)的人在一起。故選C項。2．答案與解析：F設空處為段首句，應依據這一段的小標題“讓自己充溢正能量”和下一句的關鍵詞Similarly和fuel推斷。故選F項。3．答案與解析：D此段的小標題意為：專注于你所能限制的事。設空處前一句意為：我們無法掌控那么多，不是嗎？設空處后一句意為：弄清晰你所能限制的事并且把你的能量用在那里