金茂灣第三季度推廣思考20150628

——金茂灣第三季度推廣(tuīguǎng)細案——QINGDAOLOVEINTHEJINMAOHARBOURSHORELETHAPPINESS探索(tànsuǒ)與踐行共八十八頁Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.4月，1＃樓開盤5月1日，二期新品樣板間開放5月10日，7＃樓首次開盤6月20日，7＃樓持續(xù)(chíxù)順銷截至6月24日，順利完成上半年銷售任務6.39億，回款完成率107.41%

回首2015年上半年，我們(wǒmen)都做了什么共八十八頁Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.“一碗湯的距離，和老爸老媽做鄰居”

——4月份7＃樓子母房系統(tǒng)推廣，孝潤琴島“把愛曬在陽光下”——6月份7＃樓瞰海新品推廣，愛滿灣居“我們”、“為愛瘋一次”——6月份7＃瞰海新品順銷，熱搶再續(xù)以愛之名情感溝通，項目(xiàngmù)影響力擴大，好評如潮

2015年上半年推廣(tuīguǎng)總結(jié)共八十八頁Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.堅定不移的堅持以互聯(lián)網(wǎng)思維營銷為主導堅定不移的堅持以愛之名的情感溝通方式堅定不移的堅持以客戶為中心的指導思想在寬松的市場環(huán)境下，審思慎行始終貫徹2015年營銷推廣(tuīguǎng)大綱，堅持三個堅定不移

2015年上半年推廣(tuīguǎng)啟發(fā)共八十八頁2015全年13個億的銷售(xiāoshòu)任務上半年的任務鎖定為6個億（已完成）下半年的任務鎖定為7個億Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.2015年營銷(yínɡxiāo)任務共八十八頁年度推廣(tuīguǎng)主題在三個堅持的指導下，7月份以“念”起勢，以7#剩余(shèngyú)房源做婚房強銷，盛啟第三季度銷售開門紅。Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.海知我心泊愛一生共八十八頁大愛肆月孝伍月善陸月慈柒月念捌月眷玖月聚拾月助拾壹恩拾貳禮共八十八頁真愛滿滿，拳拳在念(quánquánzàiniàn)Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.7月份(yuèfèn)月度主題共八十八頁眷眷之心(juànjuànzhīxīn)，一見傾城Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.8月份(yuèfèn)月度主題共八十八頁緣聚海灣(hǎiwān)，萬家團圓Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.9月份(yuèfèn)月度主題共八十八頁三季度推廣(tuīguǎng)細化7#樓婚房強銷5#樓產(chǎn)品(chǎnpǐn)預熱5＃樓開盤（暫定）5＃樓開盤熱銷第一階段第二階段第三階段第四階段甜蜜生活我有一套5號，一直是經(jīng)典開盤熱銷傳奇再續(xù)070108010810093108175號樓王開盤在即5#樓開盤預告0723金茂灣商鋪招商大會線上：以階段主題貫穿，情感傳遞，尋求共鳴（商鋪與住宅聯(lián)合推廣）媒體選擇：報廣/網(wǎng)絡/微信/短信/候車廳/落地道旗/臺東戶外大牌/萬達停車場/樓市圖/電視臺/派單巡展/淘寶電商/網(wǎng)絡論壇/電臺廣播線下：以活動促傳播，以渠道促銷售，以優(yōu)惠促成交【活動——夏日狂歡季】第一季：夏日狂歡“婚紗日記”；第二季：夏日狂歡“愛的吉尼斯”；第三季：夏日狂歡“幸福大團圓”共八十八頁7#樓婚房（86㎡、89㎡）強銷5#重磅出場(chūchǎng)，清盤熱銷Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.第三季度兩個(liǎnɡɡè)重點共八十八頁Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.重點(zhòngdiǎn)一：婚房強銷（0701-0801）推廣(tuīguǎng)語：“甜蜜生活，我有一套”共八十八頁甜蜜生活(shēnghuó)，我有一套86㎡、89㎡通透海居，醉美婚房Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.第一階段0701-0801（婚房強銷）主要媒體：報廣網(wǎng)絡微信短信候車廳落地道旗樓市(lóushì)圖電視派單巡展搜狐淘寶電商網(wǎng)絡論壇電臺廣播等共八十八頁Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.報廣共八十八頁Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.戶外(hùwài)共八十八頁Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.戶外(hùwài)共八十八頁Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.候車亭共八十八頁Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.候車亭共八十八頁產(chǎn)品(chǎnpǐn)廣告語備選（第一階段推廣語）Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.共八十八頁特別(tèbié)的愛，給特別(tèbié)的你86㎡、89㎡通透(tōnɡtòu)海居，醉美婚房Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.共八十八頁浪漫(làngmàn)滿屋，親愛一生86㎡、89㎡通透(tōnɡtòu)海居，醉美婚房Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.共八十八頁Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.重點二：5#樓開盤(kāipán)及熱銷（0801-0810）推廣(tuīguǎng)語：“5號經(jīng)典，闊景樓王”共八十八頁5號經(jīng)典，闊景樓王外擁1.5公里(ɡōnɡlǐ)黃金海岸，內(nèi)享6萬㎡繁盛花海Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.第二階段0801-0810（產(chǎn)品(chǎnpǐn)預熱）主要媒體：報廣網(wǎng)絡微信短信候車廳落地道旗樓市圖電視派單巡展搜狐淘寶電商網(wǎng)絡論壇電臺廣播等共八十八頁Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.報廣—方案(fāngàn)1共八十八頁Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.報廣—方案(fāngàn)2共八十八頁Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.報廣—方案(fāngàn)3共八十八頁Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.戶外(hùwài)表現(xiàn)共八十八頁Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.戶外(hùwài)效果共八十八頁Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.候車亭表現(xiàn)(biǎoxiàn)共八十八頁Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.候車亭效果(xiàoguǒ)共八十八頁另一套表現(xiàn)(biǎoxiàn)推廣語：5號，一直是經(jīng)典Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.共八十八頁Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.報廣共八十八頁Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.戶外(hùwài)共八十八頁Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.戶外(hùwài)共八十八頁Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.候車亭共八十八頁Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.候車亭共八十八頁5號經(jīng)典(jīngdiǎn)，傾城盛放8月17日，金茂灣5號樓開盤在即Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.第三階段0810-0817（開盤(kāipán)預告）主要媒體：報廣網(wǎng)絡微信短信候車廳落地道旗樓市圖電視派單巡展搜狐淘寶電商網(wǎng)絡論壇電臺廣播等共八十八頁短信【開盤(kāipán)預告】5號經(jīng)典，舞動全城！金茂灣5＃樓闊景樓王，8月17日傾城開盤，86-140㎡海居輕奢，一邊大海，一邊花海66996666【產(chǎn)品解析】面朝大海，花開不怠。金茂灣5號經(jīng)典，86-140㎡海居輕奢，外擁1。5公里(ɡōnɡlǐ)黃金海岸，內(nèi)享6萬平繁盛花海66996666Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.第三階段0810-0817共八十八頁微信【開盤(kāipán)預告】5號經(jīng)典，無與倫比7月18日，金茂灣5號，闊景樓王盛大開盤Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.第三階段0710-0718共八十八頁臺東戶外(hùwài)大牌5號經(jīng)典，傾城(qīnɡchénɡ)盛放7月18日，金茂灣5號，闊景樓王盛大開盤貴賓專線053266996666Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.第三階段0810-0817共八十八頁經(jīng)典(jīngdiǎn)5號，風靡全城金茂灣5號開盤熱銷，86-140㎡海居輕奢全城爭藏Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.第四階段0718-0931（開盤(kāipán)后宣）主要媒體：報廣網(wǎng)絡微信短信候車廳落地道旗樓市圖電視派單巡展搜狐淘寶電商網(wǎng)絡論壇電臺廣播等共八十八頁報廣金茂灣Logo經(jīng)典5號，風靡全城89㎡通透二居/140㎡全景三居，5號經(jīng)典開盤瘋搶■方興央企巨制，金茂馭領(lǐng)中國

■1.5公里黃金海岸，市南絕版■吃喝玩樂(chīhēwánlè)購，享城市一線繁華

■6萬㎡青島首個海洋主題園林

貴賓熱線：053266996666項目地址：中國·青島·市南區(qū)四川路25號Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.第四階段0718-0931共八十八頁網(wǎng)絡(wǎngluò)（半島網(wǎng)、搜房網(wǎng)、新聞網(wǎng)等）Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.第四階段0718-0931第二(dìèr)幀：

86-140㎡闊景樓王,火爆瘋搶第三幀：

140㎡完美3居，每間都瞰海第一幀：

經(jīng)典5號，風靡全城共八十八頁候車廳經(jīng)典5號，風靡全城(quánchénɡ)89㎡通透二居/140㎡全景三居，5號經(jīng)典開盤瘋搶貴賓(guìbīn)專線053266996666Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.第四階段0718-0931共八十八頁微信【5號樓開盤熱銷(rèxiāo)】經(jīng)典5號，風靡全城89㎡通透二居/140㎡全景三居，5號經(jīng)典開盤瘋搶Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.第四階段0718-0931共八十八頁Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.活動(huódòng)——（7、8、9）月“夏日狂歡季”共八十八頁（7月）夏日(xiàrì)狂歡——“婚紗日記”主題：“甜蜜生活(shēnghuó)，我有一套”以金茂灣樣板間及樣板區(qū)為場景，為6月集體婚禮新人或金茂灣業(yè)主及親屬免費提供婚紗攝影緊密結(jié)合7月婚房主題6月海誓山盟活動余熱借勢，宣傳最大化共八十八頁（8月）夏日(xiàrì)狂歡——“愛的吉尼斯”主題：“海居輕奢，幸福吻吻”啟動金茂灣“愛的吉尼斯”，契合8月重要(zhòngyào)傳統(tǒng)節(jié)日七夕節(jié)做接吻大賽，獲勝者載入記錄可做持續(xù)的系列“愛的吉尼斯”強調(diào)金茂灣社區(qū)運營，做社區(qū)文化共八十八頁（9月）夏日(xiàrì)狂歡——“幸福大團圓”主題：“月圓琴島，感恩盛宴”以中秋節(jié)為節(jié)點，做金茂灣感恩答謝會緊密結(jié)合9月月度推廣主題做客戶答謝(dáxiè)的同時，加強老帶新，進一步去化5#樓共八十八頁購房節(jié)活動(huódòng)細案Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.共八十八頁“不分青紅，唱響幸福(xìngfú)”紅島中歐國際城&青島(qīnɡdǎo)金茂灣，音樂嘉年華，狂歡購房節(jié)Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.共八十八頁活動綜述：主題：“不分青紅，唱響幸?！蹦康模阂砸魳饭?jié)引爆(yǐnbào)購房節(jié)聚眾雙盤客戶及準客戶，全城盛邀，共嗨音樂嘉年華契合7月在售婚房產(chǎn)品，活動覆蓋更多婚齡的年輕客群共八十八頁活動亮點(liànɡdiǎn)一：人氣明星助陣建議好聲音人氣選手“毛澤少”（此環(huán)節(jié)，看產(chǎn)生的實際費用，做去、留）Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.共八十八頁活動亮點二：全民參與狂嗨建議全青島征集報名，以歌會友(huìyǒu)評選“最亮明星”Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.共八十八頁活動亮點(liànɡdiǎn)二：華麗舞美造勢Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.共八十八頁活動亮點(liànɡdiǎn)三：特色開幕儀式Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.共八十八頁其他(qítā)活動建議Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.共八十八頁“香煙(xiāngyān)換玫瑰，美女不倒翁助陣”7月11日航海節(jié)借勢——現(xiàn)場客流資源整合目的：通過(tōngguò)公益活動，傳播項目美譽度整合客戶資源時間：7月11日航海節(jié)活動當天Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.共八十八頁“我要當船長(chuánzhǎng)”——金茂灣航海夏令營7月11日航海節(jié)借勢——活動(huódòng)噱頭借勢目的：同步中國航海節(jié)，啟動金茂灣小業(yè)主航海夏令營時間：7月11日航海節(jié)活動當天Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.共八十八頁”家在金茂灣，人人(rénrén)都是大明星“尋找金茂灣（業(yè)主）明星(míngxīng)代言人目的：做持續(xù)性造勢活動，維護老客戶的同時，變換推廣手段，推陳出新，聚眾眼球。時間：7月初開始海選7月18日公布結(jié)果8月20日輸出寫真大片，可做項目主形象出街Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.共八十八頁共八十八頁Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.下半年銷售(xiāoshòu)任務：10套商鋪貨值(huòzhí)：29席臨街商鋪共八十八頁Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.推廣(tuīguǎng)策略營造高端濱海商業(yè)氛圍突出(tūchū)商鋪投資優(yōu)勢共八十八頁Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.商鋪價值(jiàzhí)梳理十大投資(tóuzī)金點名地通謀客值場穩(wěn)管勢共八十八頁Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.商鋪價值(jiàzhí)梳理1投資(tóuzī)商業(yè)靠名方興實力王者金鋪財贏天下方興地產(chǎn)，央企實力，布局全國。實力雄厚的開發(fā)商不僅有已積累的口碑，更有完善的開發(fā)流程和運營管理機制，商鋪運營更有保障，借助品牌開發(fā)商的非凡助力，實現(xiàn)快速增長與盈利。共八十八頁Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.商鋪(shānɡpù)價值梳理2投資(tóuzī)商業(yè)靠地雄踞中心地段傲領(lǐng)財富之巔驅(qū)動城市繁華，跨時代升級便利的交通、齊全的配套及不可估量的發(fā)展?jié)摿?，是成就一塊好地的基本條件。好地段可以快速為商業(yè)地產(chǎn)聚攏人氣，可以直接提供充足的消費需求，租金收益才會豐厚。共八十八頁Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.商鋪價值(jiàzhí)梳理3投資(tóuzī)商業(yè)靠通六大交通體系瞬間暢達全城青島首條地鐵M2M3貫穿城市，主干路四川路，北接新冠高架，貫連3條東西快速路，南達海底隧道10分鐘直通黃島，輪渡碼頭、公交樞紐站、3分鐘至火車站、20分鐘直達機場，將集合超千萬居住、商務、旅游等中高端人群。共八十八頁Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.商鋪(shānɡpù)價值梳理4投資(tóuzī)商業(yè)靠謀商業(yè)旗艦起航西部財富地標超越型前瞻規(guī)劃，6萬平米輪渡休閑廣場、1萬平米主題餐飲街、星級酒店地標。商業(yè)地產(chǎn)，沒有規(guī)劃就沒有定位，沒有定位就沒有業(yè)態(tài)，規(guī)劃先行，引領(lǐng)商業(yè)發(fā)展，成為旺場的關(guān)鍵！共八十八頁Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.商鋪(shānɡpù)價值梳理5投資(tóuzī)商業(yè)靠客年均千萬客流人潮就是錢潮十萬常住人口，高端消費聚集地客流是商業(yè)的血脈，充足的客流供養(yǎng)下，商業(yè)地產(chǎn)才能充滿生機、財源滾滾！在選擇商業(yè)地產(chǎn)投資時，客流量、客流階層首要考慮。共八十八頁Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.商鋪價值(jiàzhí)梳理6投資(tóuzī)商業(yè)靠值靈動投資空間鋪鋪臨街狂賺商業(yè)地產(chǎn)投資收益包括商業(yè)經(jīng)營利潤、長期的租金收益、物業(yè)的升值空間，低風險、高利潤，低投入、高回報的商鋪才具備稀貴的高性價比，讓投資更具收益。90-300平米靈動空間，每個商鋪都臨街，僅余10席！共八十八頁Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.商鋪(shānɡpù)價值梳理7投資(tóuzī)商業(yè)靠場都會繁華主場財富前景無限投資商鋪要眼光長遠，金茂灣與國際商業(yè)潮流接軌，集中度高，商業(yè)模式成熟，數(shù)百家國內(nèi)外一線潮流品牌商家爭先入駐，特斯拉、英派斯、星美影城現(xiàn)已進駐。與國際前沿時尚對話，永不落幕的璀璨繁華，為青島盛獻接軌國際的濱海都會生活主場。共八十八頁Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomelackofconfidence.enhancethegrade,toenhancethesenseofidentity,arealurbanpeopleknowhowcleveruseofluxuryforthepoints.商鋪價值(jiàzhí)梳理8投資(tóuzī)商業(yè)靠穩(wěn)綜合體商業(yè)模式長線投資保障長期穩(wěn)定經(jīng)營的商業(yè)地產(chǎn)才有投資價值。方興實力品牌，商業(yè)集中度高，商業(yè)模式成熟，投資風險較小，客戶吸引力強，商業(yè)環(huán)境極為穩(wěn)定，為您的財富保駕護航！共八十八頁Afewpeoplecanhavelightandlife,thepeople,socialintercourse,notsometouchofline,didmakesomela