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YOMBJEVENT

MediatourEvent

Overview

StrategyTargetAudienceKeyProgramsFA16Collection-Programminga4sessionmediaday,includingYOMexhibitiontouring,KiplingstoretouringHPSCollection–PlanningkeyprintmediavisittointroducethenewestcollectionWomen’sfashionmedia/Lifestylemedia/GeneralonlinemediaSTOREVISIT:VisitoneofKipling’sstoreinBeijingformediatoexperiencetheproductinpersonYOMEVENTTOUR:TakemediaforasmalltouratKipling’sYOMeventsitetoenhancebrandawarenessMEDIAVISIT:VisitkeyprintmediatointroduceHSPcollectionObjectivesPromoteBJYOMEventIncreasemonthlyexposure&PRvalueMediaRelationshipmaintenanceFA/HPSCollectionIntroductionMediaTourSchedule

YOMEventTour+StoreVisitDate:Friday12thAugust,2016Location:APMKiplingStore+Beijing王府井百貨PeriodProgrammeVenueResponsibility10minsMediaReception

APM

KiplingStoreSTTeam20minsModelDemonstrationProductIntroductionAPM

KiplingStoreKiplingBATeam/Model15minsStoreVisitAPM

KiplingStoreSTTeam10minsWalktoYOMSiteYOMeventsiteSTTeam10minsYOMTourYOMeventsiteSTTeamMediaTourRoute

YOMEventTour+StoreVisitDate:Friday12thAugust,2016Location:APMKiplingStore+Beijing王府井百貨9minswalkingdistanceSecondstop:王府井百貨Firststop:KIPLINGstore@APMAPMStoreeSignage

APMStoreFloorplan

MediaReceptionModelPresentationeSignageMediaVisitSchedule

MediaVisitDate:10th11th

August,2016Location:BeijingPeriodProgrammeVenueResponsibility20minsBrandCatch-upRestaurantSTXKiplingTeam20minsHPS

LOOKBOOKIntroductionRestaurantSTXKiplingTeam20minsFutureCo-opCraftingRestaurantSTXKiplingTeam10minsChit-ChatRestaurantSTXKiplingTeam3DayScheduleinDetail(DetailedMediaListProvideSeparately)

TimeProgramVenuePerson

in

Charge10thAug10:00STArriveBJAirportST

Team12:00YOMsite/APM

Store

checkYOMSite+APMStoreST

Team15:30–16:30MediaAfternoonTeawith2MediatitlesCafeST

&

Kipling18:00–19:30Dinner

with1MediaRestaurantST

&

Kipling11thAug10:00–11:30MediaVisit@OfficeMedia’sOfficeST

&

Kipling12:00–13:00Lunchwith1MediaRestaurantST

&

Kipling15:00–16:00AfternoonTeawith2MediatitlesCafeST

&

Kipling18:00–19:30Dinner

with1MediaRestaurantST

&

Kipling12thAug.10:00–11:00YOMsite/APM

Store

check

Set

up

APMStore+YOMSiteST

Team11:00–12:00Session1APMStore+YOMSiteST

&

Kipling12:00–12:30Lunch/ST

&

Kipling12:30–13:00SetupAPMStore+YOMSiteST

Team13:00–14:00Session2APMStore+YOMSiteST

&

Kipling14:00–14:30SetupAPMStore+YOMSiteST

Team14:30–15:30Session3APMStore+YOMSiteST

&

Kipling15:30–16:00SetupAPMStore+YOMSiteST

Team16:00–17:00Session4APMStore+YOMSiteST

&

KiplingMEDIAGIFTDrip

CoffeeDripcoffeeisaneasywaytomakeaqualitycoffee.Inthetimethatcoffeeessoimportanttoourdailylife,usingdripcoffeecannotonlysavetimebutalsomakethequalitycoffeeaccessible.PrintingKiplingFAKVinthepackageofdri

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