抖音短視頻運(yùn)營(yíng)ip孵化指南

e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72BD54E486F2F2A60F51B8A1D54097D49F626B96969F5CCE921267A92A2F22AC8A839D5EE3DCAA21587D0441DCE9CD8276抖音IP孵化指南匯報(bào)人：小1知時(shí)間：20XX.e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72BD54E486F2F2A60F51B8A1D54097D49F626B96969F5CCE921267A92A2F22AC8A839D5EE3DCAA21587D0441DCE9CD8276010605040302如何定位養(yǎng)號(hào)操作流程爆款內(nèi)容的奧秘運(yùn)營(yíng)孵化賬號(hào)矩陣玩法工具CONTENTSONEONEe7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72BD54E486F2F2A60F51B8A1D54097D49F626B96969F5CCE921267A92A2F22AC8A839D5EE3DCAA21587D0441DCE9CD8276如何定位e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72BD54E486F2F2A60F51B8A1D54097D49F626B96969F5CCE921267A92A2F22AC8A839D5EE3DCAA21587D0441DCE9CD8276完整的抖音作品創(chuàng)作流程方案A內(nèi)容總監(jiān)方案B方案C問題反饋正式拍攝后期剪輯內(nèi)容上線拍攝腳本試拍定位e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72BD54E486F2F2A60F51B8A1D54097D49F626B96969F5CCE921267A92A2F22AC8A839D5EE3DCAA21587D0441DCE9CD8276第一:搶占心智人無(wú)我有人有我優(yōu)行業(yè)第一類型第一獨(dú)創(chuàng)呈現(xiàn)形式率先跨行業(yè)應(yīng)用有獨(dú)一無(wú)二的標(biāo)簽e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72BD54E486F2F2A60F51B8A1D54097D49F626B96969F5CCE921267A92A2F22AC8A839D5EE3DCAA21587D0441DCE9CD8276第一:搶占心智你的優(yōu)勢(shì)和閃光點(diǎn)是什么尋找對(duì)標(biāo)競(jìng)品對(duì)內(nèi)對(duì)外e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72BD54E486F2F2A60F51B8A1D54097D49F626B96969F5CCE921267A92A2F22AC8A839D5EE3DCAA21587D0441DCE9CD8276第一:搶占心智操作流程尋找創(chuàng)新的呈現(xiàn)方式設(shè)定個(gè)性標(biāo)簽發(fā)現(xiàn)市場(chǎng)空白點(diǎn)確認(rèn)定位公式選擇一個(gè)用戶基數(shù)較大的行業(yè)/領(lǐng)域e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72BD54E486F2F2A60F51B8A1D54097D49F626B96969F5CCE921267A92A2F22AC8A839D5EE3DCAA21587D0441DCE9CD8276第一:搶占心智定位公式行業(yè)領(lǐng)域

行業(yè)領(lǐng)域：美食、美妝、服裝、情感、舞蹈類型：劇情、人物IP、特效、動(dòng)漫、圖文

標(biāo)簽：漂亮、犀利、萌萌噠、有情調(diào)、搞笑、樂觀、正義、暖男、刻薄、愛憎分明類型++標(biāo)簽e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72BD54E486F2F2A60F51B8A1D54097D49F626B96969F5CCE921267A92A2F22AC8A839D5EE3DCAA21587D0441DCE9CD8276第二:差異化運(yùn)營(yíng)人設(shè)差異化（昵稱

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個(gè)人簽名）封面差異化軟硬件差異化TWOTWOe7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72BD54E486F2F2A60F51B8A1D54097D49F626B96969F5CCE921267A92A2F22AC8A839D5EE3DCAA21587D0441DCE9CD8276養(yǎng)號(hào)操作流程e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72BD54E486F2F2A60F51B8A1D54097D49F626B96969F5CCE921267A92A2F22AC8A839D5EE3DCAA21587D0441DCE9CD8276養(yǎng)號(hào)操作流程科學(xué)養(yǎng)號(hào)路徑第一步搜索第二步進(jìn)主頁(yè)第三步看完整視頻第四步加關(guān)注e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72BD54E486F2F2A60F51B8A1D54097D49F626B96969F5CCE921267A92A2F22AC8A839D5EE3DCAA21587D0441DCE9CD8276養(yǎng)號(hào)操作流程操作流程1提煉IP關(guān)鍵詞關(guān)注20-30個(gè)同行瀏覽同行，保證完播率重復(fù)以上養(yǎng)號(hào)3-5天234THREETHREEe7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72BD54E486F2F2A60F51B8A1D54097D49F626B96969F5CCE921267A92A2F22AC8A839D5EE3DCAA21587D0441DCE9CD8276爆款內(nèi)容的奧秘e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72BD54E486F2F2A60F51B8A1D54097D49F626B96969F5CCE921267A92A2F22AC8A839D5EE3DCAA21587D0441DCE9CD8276爆款內(nèi)容的奧秘爆款內(nèi)容的特征第一：有爆點(diǎn)笑點(diǎn)熱點(diǎn)共鳴點(diǎn)沖突點(diǎn)淚點(diǎn)嗨點(diǎn)正義點(diǎn)知識(shí)點(diǎn)e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72BD54E486F2F2A60F51B8A1D54097D49F626B96969F5CCE921267A92A2F22AC8A839D5EE3DCAA21587D0441DCE9CD8276爆款內(nèi)容的奧秘第二：讓用戶有情緒波動(dòng)哇，好漂亮這個(gè)挺好玩的，我也一個(gè)說的太對(duì)了，太認(rèn)同了哈哈哈，笑死我了啊！還可以這樣？好感動(dòng)，我被感動(dòng)了加油，為你點(diǎn)贊！好想吃，哪里有?。窟@是高手，這是高手好想要，哪里買？我覺得......我認(rèn)為......嗯，這個(gè)太有用了！e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72BD54E486F2F2A60F51B8A1D54097D49F626B96969F5CCE921267A92A2F22AC8A839D5EE3DCAA21587D0441DCE9CD8276爆款內(nèi)容的奧秘長(zhǎng)度、吸引力、完整度、是否標(biāo)題黨、標(biāo)題真實(shí)性封面清晰度、美觀度、截圖完整度、封面與主題呼應(yīng)程度、封面人物熱度：主題熱度、人物熱度、話題熱度、新鮮度事件新鮮：時(shí)新內(nèi)容、當(dāng)下事件手法新鮮：拍攝手法、敘事手法、剪輯技巧觀賞度：色彩度、美觀度、情節(jié)流暢度稀缺度：內(nèi)容稀缺度、版權(quán)稀缺度、素材稀缺度精彩度：有無(wú)亮點(diǎn)、有無(wú)意義、精彩分布區(qū)間是否合理、劇情完整度內(nèi)容主題抖音作品四要素畫質(zhì)封面標(biāo)題清晰度、有無(wú)馬賽克、有無(wú)黑邊、畫布大小、畫幅完整度、有無(wú)廣告、有無(wú)水印、畫面整潔度、流暢度e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72BD54E486F2F2A60F51B8A1D54097D49F626B96969F5CCE921267A92A2F22AC8A839D5EE3DCAA21587D0441DCE9CD8276爆款內(nèi)容的奧秘文案三要素01參與不同的話題增加視頻展示機(jī)會(huì)02與不同的賬號(hào)進(jìn)行互動(dòng)賬號(hào)之間互相導(dǎo)流03留意平臺(tái)帶有網(wǎng)感的語(yǔ)音FOURFOURe7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72BD54E486F2F2A60F51B8A1D54097D49F626B96969F5CCE921267A92A2F22AC8A839D5EE3DCAA21587D0441DCE9CD8276運(yùn)營(yíng)孵化e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72BD54E486F2F2A60F51B8A1D54097D49F626B96969F5CCE921267A92A2F22AC8A839D5EE3DCAA21587D0441DCE9CD8276運(yùn)營(yíng)孵化八大推薦制7-20天生成抖音周期性五級(jí)階梯指標(biāo)四步賬號(hào)標(biāo)簽化形成e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72BD54E486F2F2A60F51B8A1D54097D49F626B96969F5CCE921267A92A2F22AC8A839D5EE3DCAA21587D0441DCE9CD8276運(yùn)營(yíng)孵化標(biāo)簽人群推薦，3000萬(wàn)+八大推薦制八次推薦首次曝光七次推薦六次推薦五次推薦四次推薦三次推薦二次推薦3000萬(wàn)左右播放量200-300萬(wàn)左右播放量10-12萬(wàn)左右播放量300左右播放量1.2-1.5萬(wàn)左右播放量40-60萬(wàn)左右播放量700-1100萬(wàn)左右播放量e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72BD54E486F2F2A60F51B8A1D54097D49F626B96969F5CCE921267A92A2F22AC8A839D5EE3DCAA21587D0441DCE9CD8276運(yùn)營(yíng)孵化待推薦列表內(nèi)容皆為抖音核審員所見，具體排列順序依照：賬號(hào)資料完整度、賬號(hào)認(rèn)證情況、推薦基數(shù)、視頻播放量、雙擊數(shù)、評(píng)論數(shù)、分享數(shù)量、發(fā)布時(shí)間、@抖音小助手等進(jìn)行權(quán)重計(jì)分，高得分視頻排序越靠前優(yōu)先審核。且視頻內(nèi)容為隨機(jī)分配給各抖音審核員。推薦基數(shù)根據(jù)實(shí)際瀏覽人數(shù)、時(shí)長(zhǎng)、點(diǎn)贊比例、評(píng)論比例等設(shè)置的一個(gè)基礎(chǔ)值。推薦機(jī)制圖解e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72BD54E486F2F2A60F51B8A1D54097D49F626B96969F5CCE921267A92A2F22AC8A839D5EE3DCAA21587D0441DCE9CD8276運(yùn)營(yíng)孵化推薦機(jī)制圖解系統(tǒng)監(jiān)測(cè)是否違規(guī)內(nèi)容上傳抖音短頻是否超過推薦基數(shù)刪除視頻OR封禁賬號(hào)不進(jìn)入待推薦列表是否超過推薦基數(shù)進(jìn)入待推薦列表人工審核是否違規(guī)刪除、封號(hào)、或僅對(duì)自己可見進(jìn)入推薦列表是是是否否否否否上傳成功，并分發(fā)給300在線用戶e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72BD54E486F2F2A60F51B8A1D54097D49F626B96969F5CCE921267A92A2F22AC8A839D5EE3DCAA21587D0441DCE9CD8276運(yùn)營(yíng)孵化合格線 上線后，視頻質(zhì)量要好視頻內(nèi)容要有槽點(diǎn) 讓粉絲有點(diǎn)贊或在評(píng)論區(qū)吐槽的欲望。疊加推薦做好引導(dǎo)性標(biāo)題引導(dǎo)粉絲去評(píng)論和互動(dòng)做好點(diǎn)贊+評(píng)論+轉(zhuǎn)發(fā)完成抖音疊加推薦的基本條件優(yōu)品推薦、第一層推薦 要求點(diǎn)贊率在1-2%以上五級(jí)階梯指標(biāo)觀看完播率點(diǎn)贊率評(píng)論率轉(zhuǎn)發(fā)率關(guān)注比e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72BD54E486F2F2A60F51B8A1D54097D49F626B96969F5CCE921267A92A2F22AC8A839D5EE3DCAA21587D0441DCE9CD8276運(yùn)營(yíng)孵化四步標(biāo)簽化形成詳解1.根據(jù)5級(jí)階梯視頻標(biāo)簽化分發(fā)抖音推送系列：舉例：給你推送了100個(gè)視頻，根據(jù)5級(jí)階梯，你對(duì)視頻的挑選，給你推送占比比如：20%創(chuàng)業(yè) 40%減肥 40%搞笑3.根據(jù)5級(jí)階梯抖音賬號(hào)推至二級(jí)流量池第二層3000獲得了30個(gè)贊其中30個(gè)是對(duì)減肥感興趣的人給我點(diǎn)的贊這個(gè)時(shí)候我的點(diǎn)贊率達(dá)到了1%以上，于是又開始進(jìn)一步放大流量池2.根據(jù)5級(jí)階梯抖音賬號(hào)標(biāo)簽化分發(fā)自己發(fā)送系列：發(fā)一個(gè)作品播放量300,3個(gè)贊，2個(gè)是對(duì)減肥感興趣的人給我點(diǎn)的贊于是抖音初步判斷，這個(gè)視頻屬于減肥的視頻繼續(xù)給我加大推送，這時(shí)，屬于新號(hào)流量加持4.根據(jù)5級(jí)階梯-IP形成在第4層抖音發(fā)展，其中有1500個(gè)是對(duì)減肥感興趣的粉絲給我點(diǎn)的贊于是，第一個(gè)視頻標(biāo)簽形成了從第六個(gè)視頻開始，進(jìn)行標(biāo)簽化智能分發(fā)e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72BD54E486F2F2A60F51B8A1D54097D49F626B96969F5CCE921267A92A2F22AC8A839D5EE3DCAA21587D0441DCE9CD8276運(yùn)營(yíng)孵化視頻上熱門的動(dòng)態(tài)分析標(biāo)準(zhǔn)內(nèi)容推薦算法點(diǎn)贊數(shù)、播放率播放完整度人均播放時(shí)長(zhǎng)次均播放時(shí)長(zhǎng)評(píng)論數(shù)、分享數(shù)用戶正負(fù)反饋早、中、晚08:00-09:0011:00-13:0017:00-18:0020:00-22:00內(nèi)容發(fā)布時(shí)間正確引導(dǎo)內(nèi)容數(shù)據(jù)模擬關(guān)注同類型賬號(hào)點(diǎn)贊、分享、評(píng)論增加速度模擬數(shù)據(jù)帶動(dòng)真實(shí)數(shù)據(jù)e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72BD54E486F2F2A60F51B8A1D54097D49F626B96969F5CCE921267A92A2F22AC8A839D5EE3DCAA21587D0441DCE9CD8276運(yùn)營(yíng)孵化視頻發(fā)布后的四大操作播放提高初期播放量有效幫助機(jī)器分發(fā)轉(zhuǎn)發(fā)勤點(diǎn)贊幫助視頻獲得正向反饋設(shè)計(jì)“神回復(fù)”讓視頻內(nèi)容更有趣回復(fù)點(diǎn)贊用用戶評(píng)論評(píng)論引起評(píng)論勤轉(zhuǎn)發(fā)站內(nèi)及站外01020304FIVEFIVEe7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72BD54E486F2F2A60F51B8A1D54097D49F626B96969F5CCE921267A92A2F22AC8A839D5EE3DCAA21587D0441DCE9CD8276賬號(hào)矩陣玩法e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72BD54E486F2F2A60F51B8A1D54097D49F626B96969F5CCE921267A92A2F22AC8A839D5EE3DCAA21587D0441DCE9CD8276賬號(hào)矩陣玩法打造多賬號(hào)矩陣數(shù)據(jù)測(cè)試期

1-2周（1-2周時(shí)間、2-3個(gè)方向、同步高頻更新）IP定型期

2-4周擇優(yōu)打造期

1-2個(gè)月矩陣成型期3個(gè)月（1個(gè)中心賬號(hào)+N個(gè)原創(chuàng)矩陣小號(hào)的引流矩陣）（2周后，選擇數(shù)據(jù)較好的IP復(fù)制2-3份，差異化量產(chǎn)）(挑選數(shù)據(jù)最好的1-2個(gè)賬號(hào)，重點(diǎn)打造，做頭部賬號(hào))SIXSIXe7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72BD54E486F2F2A60F51B8A1D54097D49F626B96969F5CCE921267A92A2F22AC8A839D5EE3DCAA21587D0441DCE9CD8276工具e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72BD54E486F2F2A60F51B8A1D54097D49F626B96969F5CCE921267A92A2F22AC8A839D5EE3DCAA21587D0441DCE9CD8276賬號(hào)矩陣玩法拍攝剪輯、數(shù)據(jù)分析工具e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72BD54E486F2F2A60F51B8A1D54097D49F626B96969F5CCE921267A92A2F22AC8A839D5EE3DCAA21587D0441DCE9CD8276賬號(hào)矩陣玩法進(jìn)入主頁(yè)點(diǎn)擊剪輯上傳視頻視頻時(shí)長(zhǎng)可任意選取加字幕效果完成剪輯保存分享進(jìn)入主頁(yè)點(diǎn)擊視頻上傳視頻后，點(diǎn)擊

畫布可任意剪輯保存即可e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72BD54E486F2F2A60F51B8A1D54097D49F626B96969F5CCE921267A92A2F22AC8A839D5EE3DCAA21587D0441DCE9CD8276拍攝操作要點(diǎn)設(shè)備單獨(dú)拍攝上傳保證清晰度

4KPC或手機(jī)端添加字幕4G上傳/4G發(fā)布注意收錄音設(shè)備，最好配無(wú)麥克風(fēng)賬號(hào)矩陣玩法e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72BD54E486F2F2A60F51B8A1D54097D49F626B96969F5CCE921267A92A2F22AC8A839D5EE3DCAA21587D0441DCE9CD8276謝謝觀看！匯報(bào)人：小1知時(shí)間：20XX.演講人：XXXXCOMPANYLOGO短視頻培訓(xùn)課程短視頻培訓(xùn)課程Typeyourcontenthere,eitherbycopyingyourtext,orbycopyingyourtextafterthetext,selectPasteinthiscontenthere,eitherby,selectPasteinthisbox抖音規(guī)則人設(shè)定位分析用戶制作視頻COMPANYLOGO01熟悉抖音規(guī)則02進(jìn)行人設(shè)定位03用戶畫像分析04持續(xù)產(chǎn)出內(nèi)容錄目/CONTENTSCOMPANYLOGO抖音規(guī)則人設(shè)定位分析用戶制作視頻ThisisaPPTtemplateforcompanyyourcompanybrieflyThisisaPPTtemplateforcompanyyourcompanybriefly熟悉抖音規(guī)則01抖音的算法機(jī)制流量池遵循“流量池”規(guī)則，流量分配去中心化講解：無(wú)論粉絲數(shù)量多少，視頻質(zhì)量好壞，抖音都會(huì)提供一定的播放量，來扶持所有用戶。4個(gè)標(biāo)準(zhǔn)點(diǎn)贊量、評(píng)論量、轉(zhuǎn)發(fā)量、完播率講解：流量池進(jìn)行擇優(yōu)的推薦。例如：抖音先給幾百流量播放，如果反響較好，則進(jìn)入千人流量池，以此類推。固定時(shí)間發(fā)布定時(shí)發(fā)布固定時(shí)間發(fā)布