《專業(yè)英語（傳播學）》教學大綱

PAGEPAGE14《專業(yè)英語（傳播學）》教學大綱SpecializedEnglish（Communication）課程編號：061982B課程類型：□通識教育必修課□通識教育選修課□學科基礎課□專業(yè)核心課√專業(yè)提升課□專業(yè)拓展課總學時：32講課學時：32實驗（上機）學時：0學分：2考試類型：□考試√考查適用對象：傳播學專業(yè)□是√否適合作為其他專業(yè)學生的個性化選修課先修課程：大學英語、《中外新聞傳播史（雙語）》一、課程的教學目標本課程是傳播學專業(yè)本科生的專業(yè)提升課。它的開設目的在于引導新聞學與傳播學專業(yè)的高年級本科學生直接閱讀專業(yè)原著，在專業(yè)學習中鞏固和提高英語水平，在英語學習中了解和研究專業(yè)知識。目標1：將新聞學與傳播學的歷史與現實、理論與實踐、專業(yè)領域與相關學科的論述原汁原味地展現在學生面前，使他們通過這些作品的學習，熟悉新聞學與傳播學專業(yè)英語的基本詞匯、語法、表達方法、句型和部分經典論述與名人名言，為在今后的工作與研究中直接閱讀并有效借鑒國外的研究成果打下堅實的基礎。目標2：提高學生用英語進行有關專業(yè)內容的一般性的會話或討論的能力，以及寫作和翻譯專業(yè)性文章的能力。目標3：為學生們日后參閱國外新聞傳播學專業(yè)論著，撰寫學術論文，參加高層次的學術交流和專業(yè)性極強的科學研究奠定堅實的基礎。課程思政教學目標：外語交流能力，國際視野二、教學內容及其與畢業(yè)要求的對應關系（一）教學內容講授上的要求教學內容大致涵蓋大眾傳播事業(yè)主要部類和新聞傳播學的主要領域，點面結合，深淺有致，形成梯次。每個單元由4或5篇選文構成，一般有1－2篇著名學者關于該主題的經典論述，1－2篇比較具體的個案研究性質的文章，以及1篇綜合性的概述。（二）教學方法、手段課上教師重點講解課文中難點。課堂翻譯練習著重培養(yǎng)學生的專業(yè)翻譯能力。為了鞏固和提高學生的聽說能力，每個單元后的練習中都設有roleplay（角色扮演）和presentation（展示）的訓練。學生可結成若干小組，選擇某一感興趣的專題，尋找相關英文材料，制作成演示文件，課上用英文進行闡釋。教師結合學生未來實際工作需要，酌情補充實用性強的新聞傳播領域的英文專業(yè)術語。課上所有訓練都將提高學生進行口頭與筆頭專業(yè)交流的能力。（三）對實踐環(huán)節(jié)的要求學習本課程前，學生已對大眾傳播的理論與實踐有了初步了解和應用。課前，學生預習指定章節(jié)，提出問題。（四）對課后作業(yè)以及學生自學的要求課后，學生分組準備課堂演講。在超星學習通和超星泛雅完成章節(jié)測試和作業(yè)。（五）對畢業(yè)要求的實現幫助學生樹立具備馬克思主義傳播觀，系統(tǒng)掌握傳播學領域的相關知識，并能夠運用一門外語進行溝通，具備寬廣的國際視野。三、各教學環(huán)節(jié)學時分配章節(jié)內容講課實驗其他合計Unit1Introduction1.1AnIntroductiontoSpecializedEnglish(Communication)1.2Workshop:ResumeWriting22Unit2Educationforjournalismandcommunication2.1HigherEducationintheU.K.andtheU.S.2.2留學經驗分享22Unit3CommunicationandJournalism3.1McQuail’sNormativeTheories22Unit4Books3.2Lecture:NoteMaking22Unit4Book4.1ThePrintingPressasAnAgentofChange4.2Lecture:PublicSpeaking22Unit5Magazine5.1MagazineasMediaInnovators,PushImagesOverWords2.52.5Unit5Magazine5.2Magazinesandpoliticalleaning1.51.5Unit6Newspaper6.1ATypicalNewspaperOrganizationalChart6.2NewspaperLayout&Design6.3TediumonDeadlineWorkshop：MindMap22Unit7Films7.1FilmCrew7.2FilmReview7.3FilmRating22FilmShowandFilmReview22Unit8Radio8.1TheImpactoftheRadioProgram“Martians’Invasion”8.2MediaConvergence22Unit9TV9.1Television9.2Discussion：RealityShow&MediaRituals33Unit10InternetandNewMediaWorldwideWedge：DivisionandContradictionintheGlobalInformationInfrastructure33Discussion

:MediaLiteracy22復習22合計3232四、教學內容Unit1Introduction【課程思政切入點】學涯與職業(yè)生涯規(guī)劃，為中華崛起而讀書1.1AnIntroductiontoSpecializedEnglish(Communication)1.Aim2.Content3.Skillstobeimproved4.Program5.Schedule6.Score1.2Workshop:ResumeWriting教學重點、難點：重點：ResumeWriting難點：ResumeWriting課程的考核要求：了解：Aim,content,program,scheduleandscoreofthecourse理解：Skillstobeimproved掌握：Resumewriting應用：HelpallstudentsmaketheirownresumeUnit2Educationforjournalismandcommunication【課程思政切入點】學涯與職業(yè)生涯規(guī)劃，立志報國2.1HigherEducationintheU.K.andtheU.S.2.2留學經驗分享教學重點、難點：重點：TheOriginofJournalismEducation;Graduateprogramsofjournalismschools;留學經驗分享課程的考核要求：了解：TheOriginofJournalismEducation;Graduateprogramsofjournalismschools;掌握：Howtochooseagraduateprogramofjournalismschool;ResearchMethodsinMediaStudies復習思考題：1.Howtochooseagraduateprogramofjournalismschool?Unit3CommunicationandJournalism【課程思政切入點】對媒介規(guī)范理論進行批判思考3.1McQuail’sNormativeTheories1.Authoritariantheory2.FreePresstheory3.SocialResponsibilitytheory4.Soviettheory5.Developmenttheory6.Democratic-participanttheory3.2Lecture:NoteMaking本章重點和難點：重點：McQuail’ssixnormativetheoriesofmediapurposes;難點：McQuail’ssixnormativetheoriesofmediapurposes;NoteMaking課程的考核要求：掌握：McQuail’ssixnormativetheoriesofmediapurposes;NoteMaking復習思考題：1.Trytodifferentiatetheauthoritariantheory,soviettheoryanddevelopmenttheory.2.Whatisthecoreofdemocratic-participanttheory?Canwerecognizeitanywhereinpractice?3.Doyouthinkdemocratic-participanttheoryispossiblewiththetechnologyofWeb2.0？Unit4Book4.1ThePrintingPressasAnAgentofChange1.TheprintingpressandtheRenaissance2.TheprintingpressandtheReformation3.Theprintingpressandthescientificrevolution4.2Lecture:PublicSpeaking1.Goalsofinformativespeaking2.Typesofinformativespeeches3.Guidelinesforspeakingtoinform教學重點、難點：重點：ThePrintingPressasAnAgentofChange難點：PublicSpeaking課程的考核要求：掌握：PublicSpeaking復習思考題：1.Howcouldmovabletypemakepossiblesocietal,cultural,familialandindustrialchangesfacilitatingtheRenaissance,theReformationandthescientificrevolution?2.WhydidHenry=8\*ROMANVIIIlimitprintinginEngland?Unit5Magazine【課程思政切入點】培養(yǎng)探究能力5.1MagazineasMediaInnovators,pushingImagesOverWords1.MagazineasMediaInnovators(1)InvestigativeReportingand“muckraking”(2)PersonalityProfile(3)Photojournalism2.MagazinesPushImagesOverWords(1)TheNationalMagazineAwardsintheUnitedStates(2)Thetrendinmagazinepublishingindustry(3)Magazinesrunningcountertothetrend5.2Magazinesandpoliticalleaning1.MagazinesintheUnitedStates2.MagazinesintheGreatBritain教學重點、難點：重點：“muckraking”;PhotojournalismandthemagazinesofNationalGeographicandLife;TheNationalMagazineAwardsintheUnitedStates;Thetrendinmagazinepublishingindustry;Magazinesrunningcountertothetrend難點：InvestigativeReportingand“muckraking”;Thetrendinmagazinepublishingindustry;Magazinesrunningcountertothetrend；Magazinesandpoliticalleaning課程的考核要求：了解：PersonalityProfile;Photojournalism;TheNationalMagazineAwardsintheUnitedStates理解：InvestigativeReportingand“muckraking”;Thetrendinmagazinepublishingindustry;Magazinesrunningcountertothetrend;Magazinesandpoliticalleaning復習思考題：1.Whichfeaturesoftoday’smediaareinventedbymagazine?2.Whatismuckraking?Whendiditappear?Whocoinedtheterm?Why?3.Which2journalsaretheheraldsonthewaytophotojournalism?How?4.Whatdoconsumermagazineshaveincommon?5.HowdotheNationalMagazineAwardscelebrategreatnarrative?6.Whyaregoodcandidatesfewerthaninyearspast?7.Whatisthetrendinmagazinepublishingindustry?8.Arethereanymagazineswhichruncountertothetrend?Aretheysuccessful?Unit6Newspaper【課程思政切入點】對英美報刊的編輯方針進行批判思考6.1ATypicalNewspaperOrganizationalChart6.2NewspaperLayout&Design6.3TediumonDeadline1.ThefocusofcontendingonaSeattleTimesseriesandtheauthor’sattitudetowardsit2.ThedifferencesbetweenBritishnewspapersandAmericannewspapersWorkshop：MindMap教學重點、難點：重點：ATypicalNewspaperOrganizationalChart;Theproblemsthatthenewspaperindustryarefacing;ThefocusofcontendingonaSeattleTimesseriesandtheauthor’sattitudetowardsit;ThedifferencesbetweenBritishnewspapersandAmericannewspapers難點：ThedifferencesbetweenBritishnewspapersandAmericannewspapers;mindmapdrawing;NewspaperLayout&Design課程的考核要求：了解：ATypicalNewspaperOrganizationalChart;ThefocusofcontendingonaSeattleTimesseriesandtheauthor’sattitudetowardsit理解：Theproblemsthatthenewspaperindustryarefacing掌握：ThedifferencesbetweenBritishnewspapersandAmericannewspapers;Mindmapdrawing;NewspaperLayout&Design復習思考題：1.Whatweretheresultsofthesurveyduringanewspaperstrikein1949?2.Whendoes“Functionaldisplacement”occur?3.Whatiftherewerenonewspapersinmoderntimes?Whatvaluedoesthepaperservethatisnotorcannotbeservedbyothermedia?4.AccordingtotheReadershipInstitute,howtoimprovenewspapers’content?5.Ajournalisticallyinstructiveepisodeismentionedinpassagetwo,whatisthefocusofthecontendingonaSeattleTimesseries?6.Whatwastheauthor’sattitudetowardsthecontending?7.WhatarethedifferencebetweenBritishnewspapersandAmericannewspapersaccordingtopassagetwo?Unit7Films7.1FilmCrew7.2FilmReview1.Genreoffilms2.Plots3.FilmArt7.3FilmRatingFreediscussion:ShouldChinaintroducefilmratingsystem?教學重點、難點：重點：Thepowerfuleffectsofmoviesonthesocietyandthereasons;Thethreesetsofcharacterssymbolizingsocialtypesinwesternfilms難點：Hollywood’sCulturalInfluence;Therelationshipbetweenthehero,thesocietyandthevillains;Freediscussion課程的考核要求：了解：Thethreesetsofcharacterssymbolizingsocialtypesinwesternfilms理解：Therelationshipbetweenthehero,thesocietyandthevillains掌握：Hollywood’sCulturalInfluence;Freediscussionskills復習思考題：1.Movieshavepowerfuleffectsonthesociety,why?2.Inwesternfilms,whatarethe3setsofcharacterswhosymbolizesocialtypes?3.Whetheraretheheroesinwesternfilmoutsideorinsidesociety?Why?4.Dotheheroesandthevillainhavesomethingincommon?Why?5.Whyarethevillainsseenaspartsofcivilization?Unit8Radio【課程思政切入點】傳播學與美國心理戰(zhàn)的批判思考8.1TheImpactoftheRadioProgram“Martians’Invasion”1.Whydoestheprogrammakepeoplefeelpanic?

2.WaroftheWorlds

3.Effects4.PowerfulEffectstheory8.2MediaConvergenceTrendsandConvergenceinRadioandSoundRecording1.Theimpactoftelevision2.Satelliteandcable3.Digitaltechnology教學重點、難點：重點：Theimpactoftelevision;Satelliteandcable難點：Effectsstudyandpsychologicalwar;Digitaltechnology課程的考核要求：掌握：TrendsandConvergenceinRadioandSoundRecording復習思考題：1.Whatmakeseffectsstudyhappen?2.Whydoestheconvergenceofradioandsatelliteaidtherebirthoftheradionetworks?Unit9TV【課程思政切入點】對電視媒體的影響進行批判思考9.1Television9.2Discussion:RealityShow&MediaRituals教學重點、難點：重點：ImpactofTelevision;TVandculture難點：TV’seffectsonthesociety;RealityShow&MediaRituals課程的考核要求：理解：TV’seffectsonthesociety;ThepresenceofTVreshapingothermedia復習思考題：1.WhataretheeffectsofTVonthesociety?2.HowtounderstandrealityshowsfromtheperspectiveofmediaritualsUnit10InternetandNewMedia【課程思政切入點】對互聯(lián)網的影響進行批判思考WorldwideWedge:DivisionandContradictionintheGlobalInformationInfrastructure1.Communityuseormarketmechanism2.Integrationorexclusion3.Diversityorconglomeration4.Electronicdemocracyorcyber-individualism教學重點、難點：難點：DivisionandContradictionintheGlobalInformationInfrastructure;本章教學組織和設計：Makestudentsstudythisunitbythemselvesandhaveadiscussionon“TheImpactofNewMedia”fromthefollowingaspects:1.Virtualrealityvs.reality(1)Medialiteracy/education(2)Socialresponsibility2.Socialnetworking(1)Onlinefriendshipvs.realfriendship(2)Gamevs.lifeA.UseandsatisfactionB.socializationC.relief/escape3.MSN/QQ/Fetion(1)Personalcommunication(2)Groupcommunication(3)Organizationalcommun