《專業(yè)英語（傳播學(xué)）》教學(xué)大綱

PAGEPAGE14《專業(yè)英語（傳播學(xué)）》教學(xué)大綱SpecializedEnglish（Communication）課程編號(hào)：061982B課程類型：□通識(shí)教育必修課□通識(shí)教育選修課□學(xué)科基礎(chǔ)課□專業(yè)核心課√專業(yè)提升課□專業(yè)拓展課總學(xué)時(shí)：32講課學(xué)時(shí)：32實(shí)驗(yàn)（上機(jī)）學(xué)時(shí)：0學(xué)分：2考試類型：□考試√考查適用對象：傳播學(xué)專業(yè)□是√否適合作為其他專業(yè)學(xué)生的個(gè)性化選修課先修課程：大學(xué)英語、《中外新聞傳播史（雙語）》一、課程的教學(xué)目標(biāo)本課程是傳播學(xué)專業(yè)本科生的專業(yè)提升課。它的開設(shè)目的在于引導(dǎo)新聞學(xué)與傳播學(xué)專業(yè)的高年級(jí)本科學(xué)生直接閱讀專業(yè)原著，在專業(yè)學(xué)習(xí)中鞏固和提高英語水平，在英語學(xué)習(xí)中了解和研究專業(yè)知識(shí)。目標(biāo)1：將新聞學(xué)與傳播學(xué)的歷史與現(xiàn)實(shí)、理論與實(shí)踐、專業(yè)領(lǐng)域與相關(guān)學(xué)科的論述原汁原味地展現(xiàn)在學(xué)生面前，使他們通過這些作品的學(xué)習(xí)，熟悉新聞學(xué)與傳播學(xué)專業(yè)英語的基本詞匯、語法、表達(dá)方法、句型和部分經(jīng)典論述與名人名言，為在今后的工作與研究中直接閱讀并有效借鑒國外的研究成果打下堅(jiān)實(shí)的基礎(chǔ)。目標(biāo)2：提高學(xué)生用英語進(jìn)行有關(guān)專業(yè)內(nèi)容的一般性的會(huì)話或討論的能力，以及寫作和翻譯專業(yè)性文章的能力。目標(biāo)3：為學(xué)生們?nèi)蘸髤㈤唶庑侣剛鞑W(xué)專業(yè)論著，撰寫學(xué)術(shù)論文，參加高層次的學(xué)術(shù)交流和專業(yè)性極強(qiáng)的科學(xué)研究奠定堅(jiān)實(shí)的基礎(chǔ)。課程思政教學(xué)目標(biāo)：外語交流能力，國際視野二、教學(xué)內(nèi)容及其與畢業(yè)要求的對應(yīng)關(guān)系（一）教學(xué)內(nèi)容講授上的要求教學(xué)內(nèi)容大致涵蓋大眾傳播事業(yè)主要部類和新聞傳播學(xué)的主要領(lǐng)域，點(diǎn)面結(jié)合，深淺有致，形成梯次。每個(gè)單元由4或5篇選文構(gòu)成，一般有1－2篇著名學(xué)者關(guān)于該主題的經(jīng)典論述，1－2篇比較具體的個(gè)案研究性質(zhì)的文章，以及1篇綜合性的概述。（二）教學(xué)方法、手段課上教師重點(diǎn)講解課文中難點(diǎn)。課堂翻譯練習(xí)著重培養(yǎng)學(xué)生的專業(yè)翻譯能力。為了鞏固和提高學(xué)生的聽說能力，每個(gè)單元后的練習(xí)中都設(shè)有roleplay（角色扮演）和presentation（展示）的訓(xùn)練。學(xué)生可結(jié)成若干小組，選擇某一感興趣的專題，尋找相關(guān)英文材料，制作成演示文件，課上用英文進(jìn)行闡釋。教師結(jié)合學(xué)生未來實(shí)際工作需要，酌情補(bǔ)充實(shí)用性強(qiáng)的新聞傳播領(lǐng)域的英文專業(yè)術(shù)語。課上所有訓(xùn)練都將提高學(xué)生進(jìn)行口頭與筆頭專業(yè)交流的能力。（三）對實(shí)踐環(huán)節(jié)的要求學(xué)習(xí)本課程前，學(xué)生已對大眾傳播的理論與實(shí)踐有了初步了解和應(yīng)用。課前，學(xué)生預(yù)習(xí)指定章節(jié)，提出問題。（四）對課后作業(yè)以及學(xué)生自學(xué)的要求課后，學(xué)生分組準(zhǔn)備課堂演講。在超星學(xué)習(xí)通和超星泛雅完成章節(jié)測試和作業(yè)。（五）對畢業(yè)要求的實(shí)現(xiàn)幫助學(xué)生樹立具備馬克思主義傳播觀，系統(tǒng)掌握傳播學(xué)領(lǐng)域的相關(guān)知識(shí)，并能夠運(yùn)用一門外語進(jìn)行溝通，具備寬廣的國際視野。三、各教學(xué)環(huán)節(jié)學(xué)時(shí)分配章節(jié)內(nèi)容講課實(shí)驗(yàn)其他合計(jì)Unit1Introduction1.1AnIntroductiontoSpecializedEnglish(Communication)1.2Workshop:ResumeWriting22Unit2Educationforjournalismandcommunication2.1HigherEducationintheU.K.andtheU.S.2.2留學(xué)經(jīng)驗(yàn)分享22Unit3CommunicationandJournalism3.1McQuail’sNormativeTheories22Unit4Books3.2Lecture:NoteMaking22Unit4Book4.1ThePrintingPressasAnAgentofChange4.2Lecture:PublicSpeaking22Unit5Magazine5.1MagazineasMediaInnovators,PushImagesOverWords2.52.5Unit5Magazine5.2Magazinesandpoliticalleaning1.51.5Unit6Newspaper6.1ATypicalNewspaperOrganizationalChart6.2NewspaperLayout&Design6.3TediumonDeadlineWorkshop：MindMap22Unit7Films7.1FilmCrew7.2FilmReview7.3FilmRating22FilmShowandFilmReview22Unit8Radio8.1TheImpactoftheRadioProgram“Martians’Invasion”8.2MediaConvergence22Unit9TV9.1Television9.2Discussion：RealityShow&MediaRituals33Unit10InternetandNewMediaWorldwideWedge：DivisionandContradictionintheGlobalInformationInfrastructure33Discussion

:MediaLiteracy22復(fù)習(xí)22合計(jì)3232四、教學(xué)內(nèi)容Unit1Introduction【課程思政切入點(diǎn)】學(xué)涯與職業(yè)生涯規(guī)劃，為中華崛起而讀書1.1AnIntroductiontoSpecializedEnglish(Communication)1.Aim2.Content3.Skillstobeimproved4.Program5.Schedule6.Score1.2Workshop:ResumeWriting教學(xué)重點(diǎn)、難點(diǎn)：重點(diǎn)：ResumeWriting難點(diǎn)：ResumeWriting課程的考核要求：了解：Aim,content,program,scheduleandscoreofthecourse理解：Skillstobeimproved掌握：Resumewriting應(yīng)用：HelpallstudentsmaketheirownresumeUnit2Educationforjournalismandcommunication【課程思政切入點(diǎn)】學(xué)涯與職業(yè)生涯規(guī)劃，立志報(bào)國2.1HigherEducationintheU.K.andtheU.S.2.2留學(xué)經(jīng)驗(yàn)分享教學(xué)重點(diǎn)、難點(diǎn)：重點(diǎn)：TheOriginofJournalismEducation;Graduateprogramsofjournalismschools;留學(xué)經(jīng)驗(yàn)分享課程的考核要求：了解：TheOriginofJournalismEducation;Graduateprogramsofjournalismschools;掌握：Howtochooseagraduateprogramofjournalismschool;ResearchMethodsinMediaStudies復(fù)習(xí)思考題：1.Howtochooseagraduateprogramofjournalismschool?Unit3CommunicationandJournalism【課程思政切入點(diǎn)】對媒介規(guī)范理論進(jìn)行批判思考3.1McQuail’sNormativeTheories1.Authoritariantheory2.FreePresstheory3.SocialResponsibilitytheory4.Soviettheory5.Developmenttheory6.Democratic-participanttheory3.2Lecture:NoteMaking本章重點(diǎn)和難點(diǎn)：重點(diǎn)：McQuail’ssixnormativetheoriesofmediapurposes;難點(diǎn)：McQuail’ssixnormativetheoriesofmediapurposes;NoteMaking課程的考核要求：掌握：McQuail’ssixnormativetheoriesofmediapurposes;NoteMaking復(fù)習(xí)思考題：1.Trytodifferentiatetheauthoritariantheory,soviettheoryanddevelopmenttheory.2.Whatisthecoreofdemocratic-participanttheory?Canwerecognizeitanywhereinpractice?3.Doyouthinkdemocratic-participanttheoryispossiblewiththetechnologyofWeb2.0？Unit4Book4.1ThePrintingPressasAnAgentofChange1.TheprintingpressandtheRenaissance2.TheprintingpressandtheReformation3.Theprintingpressandthescientificrevolution4.2Lecture:PublicSpeaking1.Goalsofinformativespeaking2.Typesofinformativespeeches3.Guidelinesforspeakingtoinform教學(xué)重點(diǎn)、難點(diǎn)：重點(diǎn)：ThePrintingPressasAnAgentofChange難點(diǎn)：PublicSpeaking課程的考核要求：掌握：PublicSpeaking復(fù)習(xí)思考題：1.Howcouldmovabletypemakepossiblesocietal,cultural,familialandindustrialchangesfacilitatingtheRenaissance,theReformationandthescientificrevolution?2.WhydidHenry=8\*ROMANVIIIlimitprintinginEngland?Unit5Magazine【課程思政切入點(diǎn)】培養(yǎng)探究能力5.1MagazineasMediaInnovators,pushingImagesOverWords1.MagazineasMediaInnovators(1)InvestigativeReportingand“muckraking”(2)PersonalityProfile(3)Photojournalism2.MagazinesPushImagesOverWords(1)TheNationalMagazineAwardsintheUnitedStates(2)Thetrendinmagazinepublishingindustry(3)Magazinesrunningcountertothetrend5.2Magazinesandpoliticalleaning1.MagazinesintheUnitedStates2.MagazinesintheGreatBritain教學(xué)重點(diǎn)、難點(diǎn)：重點(diǎn)：“muckraking”;PhotojournalismandthemagazinesofNationalGeographicandLife;TheNationalMagazineAwardsintheUnitedStates;Thetrendinmagazinepublishingindustry;Magazinesrunningcountertothetrend難點(diǎn)：InvestigativeReportingand“muckraking”;Thetrendinmagazinepublishingindustry;Magazinesrunningcountertothetrend；Magazinesandpoliticalleaning課程的考核要求：了解：PersonalityProfile;Photojournalism;TheNationalMagazineAwardsintheUnitedStates理解：InvestigativeReportingand“muckraking”;Thetrendinmagazinepublishingindustry;Magazinesrunningcountertothetrend;Magazinesandpoliticalleaning復(fù)習(xí)思考題：1.Whichfeaturesoftoday’smediaareinventedbymagazine?2.Whatismuckraking?Whendiditappear?Whocoinedtheterm?Why?3.Which2journalsaretheheraldsonthewaytophotojournalism?How?4.Whatdoconsumermagazineshaveincommon?5.HowdotheNationalMagazineAwardscelebrategreatnarrative?6.Whyaregoodcandidatesfewerthaninyearspast?7.Whatisthetrendinmagazinepublishingindustry?8.Arethereanymagazineswhichruncountertothetrend?Aretheysuccessful?Unit6Newspaper【課程思政切入點(diǎn)】對英美報(bào)刊的編輯方針進(jìn)行批判思考6.1ATypicalNewspaperOrganizationalChart6.2NewspaperLayout&Design6.3TediumonDeadline1.ThefocusofcontendingonaSeattleTimesseriesandtheauthor’sattitudetowardsit2.ThedifferencesbetweenBritishnewspapersandAmericannewspapersWorkshop：MindMap教學(xué)重點(diǎn)、難點(diǎn)：重點(diǎn)：ATypicalNewspaperOrganizationalChart;Theproblemsthatthenewspaperindustryarefacing;ThefocusofcontendingonaSeattleTimesseriesandtheauthor’sattitudetowardsit;ThedifferencesbetweenBritishnewspapersandAmericannewspapers難點(diǎn)：ThedifferencesbetweenBritishnewspapersandAmericannewspapers;mindmapdrawing;NewspaperLayout&Design課程的考核要求：了解：ATypicalNewspaperOrganizationalChart;ThefocusofcontendingonaSeattleTimesseriesandtheauthor’sattitudetowardsit理解：Theproblemsthatthenewspaperindustryarefacing掌握：ThedifferencesbetweenBritishnewspapersandAmericannewspapers;Mindmapdrawing;NewspaperLayout&Design復(fù)習(xí)思考題：1.Whatweretheresultsofthesurveyduringanewspaperstrikein1949?2.Whendoes“Functionaldisplacement”occur?3.Whatiftherewerenonewspapersinmoderntimes?Whatvaluedoesthepaperservethatisnotorcannotbeservedbyothermedia?4.AccordingtotheReadershipInstitute,howtoimprovenewspapers’content?5.Ajournalisticallyinstructiveepisodeismentionedinpassagetwo,whatisthefocusofthecontendingonaSeattleTimesseries?6.Whatwastheauthor’sattitudetowardsthecontending?7.WhatarethedifferencebetweenBritishnewspapersandAmericannewspapersaccordingtopassagetwo?Unit7Films7.1FilmCrew7.2FilmReview1.Genreoffilms2.Plots3.FilmArt7.3FilmRatingFreediscussion:ShouldChinaintroducefilmratingsystem?教學(xué)重點(diǎn)、難點(diǎn)：重點(diǎn)：Thepowerfuleffectsofmoviesonthesocietyandthereasons;Thethreesetsofcharacterssymbolizingsocialtypesinwesternfilms難點(diǎn)：Hollywood’sCulturalInfluence;Therelationshipbetweenthehero,thesocietyandthevillains;Freediscussion課程的考核要求：了解：Thethreesetsofcharacterssymbolizingsocialtypesinwesternfilms理解：Therelationshipbetweenthehero,thesocietyandthevillains掌握：Hollywood’sCulturalInfluence;Freediscussionskills復(fù)習(xí)思考題：1.Movieshavepowerfuleffectsonthesociety,why?2.Inwesternfilms,whatarethe3setsofcharacterswhosymbolizesocialtypes?3.Whetheraretheheroesinwesternfilmoutsideorinsidesociety?Why?4.Dotheheroesandthevillainhavesomethingincommon?Why?5.Whyarethevillainsseenaspartsofcivilization?Unit8Radio【課程思政切入點(diǎn)】傳播學(xué)與美國心理戰(zhàn)的批判思考8.1TheImpactoftheRadioProgram“Martians’Invasion”1.Whydoestheprogrammakepeoplefeelpanic?

2.WaroftheWorlds

3.Effects4.PowerfulEffectstheory8.2MediaConvergenceTrendsandConvergenceinRadioandSoundRecording1.Theimpactoftelevision2.Satelliteandcable3.Digitaltechnology教學(xué)重點(diǎn)、難點(diǎn)：重點(diǎn)：Theimpactoftelevision;Satelliteandcable難點(diǎn)：Effectsstudyandpsychologicalwar;Digitaltechnology課程的考核要求：掌握：TrendsandConvergenceinRadioandSoundRecording復(fù)習(xí)思考題：1.Whatmakeseffectsstudyhappen?2.Whydoestheconvergenceofradioandsatelliteaidtherebirthoftheradionetworks?Unit9TV【課程思政切入點(diǎn)】對電視媒體的影響進(jìn)行批判思考9.1Television9.2Discussion:RealityShow&MediaRituals教學(xué)重點(diǎn)、難點(diǎn)：重點(diǎn)：ImpactofTelevision;TVandculture難點(diǎn)：TV’seffectsonthesociety;RealityShow&MediaRituals課程的考核要求：理解：TV’seffectsonthesociety;ThepresenceofTVreshapingothermedia復(fù)習(xí)思考題：1.WhataretheeffectsofTVonthesociety?2.HowtounderstandrealityshowsfromtheperspectiveofmediaritualsUnit10InternetandNewMedia【課程思政切入點(diǎn)】對互聯(lián)網(wǎng)的影響進(jìn)行批判思考WorldwideWedge:DivisionandContradictionintheGlobalInformationInfrastructure1.Communityuseormarketmechanism2.Integrationorexclusion3.Diversityorconglomeration4.Electronicdemocracyorcyber-individualism教學(xué)重點(diǎn)、難點(diǎn)：難點(diǎn)：DivisionandContradictionintheGlobalInformationInfrastructure;本章教學(xué)組織和設(shè)計(jì)：Makestudentsstudythisunitbythemselvesandhaveadiscussionon“TheImpactofNewMedia”fromthefollowingaspects:1.Virtualrealityvs.reality(1)Medialiteracy/education(2)Socialresponsibility2.Socialnetworking(1)Onlinefriendshipvs.realfriendship(2)Gamevs.lifeA.UseandsatisfactionB.socializationC.relief/escape3.MSN/QQ/Fetion(1)Personalcommunication(2)Groupcommunication(3)Organizationalcommun