2024歐洲B2B電子商務(wù)現(xiàn)狀及未來(lái)趨勢(shì)

歐洲B2B電子商務(wù)現(xiàn)狀及未來(lái)趨勢(shì)報(bào)告要點(diǎn)?2017-2025歐洲各主要國(guó)家B2B電商發(fā)展現(xiàn)狀及未來(lái)預(yù)測(cè)?2022年英國(guó)B2B企業(yè)組織投資電商渠道所占份額?2022年斯堪的納維亞B2B企業(yè)主要電商銷售渠道?2022年荷蘭B2B企業(yè)電商最常用付款方式2.英國(guó)3.意大利&德國(guó)4.北歐5.法國(guó)&比荷盧經(jīng)濟(jì)聯(lián)盟6.其他歐洲國(guó)家1?2023Wezo.-AllRightsReserved第01章總覽歐洲&世界范圍電商數(shù)據(jù)2,0001,8001,6001,4001,2001,000100%9080702,0001,8001,6001,4001,2001,000100%908070605040302010%0800600400200071,81761,6762 1,50 ,33202220232022022012012022022022023202220232022028902*5148902*513來(lái)源：AgileIntelResearch;Statista3?2023Wezo.-AllRightsReserved?歐洲&世界范圍電商數(shù)據(jù)5?2023Wezo.-AllRightsReserved?歐洲&世界范圍電商數(shù)據(jù)400500010020040050042Ankorstore(法國(guó))342275Choco(德國(guó)) Akeneo(法國(guó)) Wasoko(丹麥)Everphone275Choco(德國(guó)) Akeneo(法國(guó)) Wasoko(丹麥)Everphone(德國(guó)) Foodles(法國(guó))Lendis(德國(guó))1971521054734473422CollectivFood(英國(guó))Tracktor(法國(guó))22CollectivFood(英國(guó))Tracktor(法國(guó))18MegaLoop(MegaLoop(德國(guó))6?2023Wezo.-AllRightsReserved第02章英國(guó)60%50%40%30%20%1060%50%40%30%20%10%03503002502001501005.187.301.0 267.1123717210.71172.24 1350044%32%57%202020222024*20172018201920202021202020222024*2022*20258來(lái)源：Statistaestimates；SalesforceResearch8?2023Wezo.-AllRightsReserved?市場(chǎng)現(xiàn)狀及預(yù)測(cè)9?2023Wezo.-AllRightsReserved0%10%20%30%40%50%60%70%80%73%73%51%51%49%49%40%40%37%37%37%35%37%35%3030%來(lái)源：SalesforceResearch?2023Wezo.-AllRightsReserved?B2B主要結(jié)賬方式0%20%40%60%80%100120%100%80%60%40%20%0PayPal90%62%28%GooglePayApplePay22%200%20%40%60%80%100120%100%80%60%40%20%0PayPal90%62%28%GooglePayApplePay22%20%10068%66%58%%68%66%58%78%82%78%18%公Y18%公Y88來(lái)源：FluidCommerce;Hokodo?2023Wezo.-AllRightsReserved?B2B主要結(jié)賬方式對(duì)象的商店都允許PayPal付款，另外28%的商店為買(mǎi)家提供“先買(mǎi)后付”付款服務(wù)。?2023Wezo.-AllRightsReserved第03章意大利&德國(guó)3.意大利&德國(guó)?意大利市場(chǎng)現(xiàn)狀及預(yù)測(cè)160140120100806040200 7%6%5%5%4%3%136.497%6%5%5%4%3%116.76 57.7442.7238.43 34.64 57.7442.7238.43 34.64100.1986.1774.28201720182019202020212022*20232024202520132014201520162017201820192020201720182019202020212022*202320242025?2023Wezo.-AllRightsReserved來(lái)源：?2023Wezo.-AllRightsReserved3.意大利&德國(guó)?意大利市場(chǎng)現(xiàn)狀及預(yù)測(cè)?2023Wezo.-AllRightsReserved3.意大利&德國(guó)?意大利市場(chǎng)現(xiàn)狀及預(yù)測(cè)25%20%10%5%0%21%21% 19%20%13%?意大利電子商務(wù)在企業(yè)對(duì)企業(yè)(B2B)銷售額中的20182019202020212022來(lái)源：OsservatoriDigitalInnovation?2023Wezo.-AllRightsReserved3.意大利&德國(guó)?德國(guó)市場(chǎng)現(xiàn)狀及預(yù)測(cè)50%45%40%35%30%25%20%15%10% 0%50%45%40%35%30%25%20%15%10% 0%350 46%46%26%300250200150100500164.06122.97108.4295.77280.05164.06122.97108.4295.77251.37226.22204.27201720182019202020212022*202320242025來(lái)源：來(lái)源：Statistaestimates；ECCK?ln;StripedGiraffe?2023Wezo.-AllRightsReserved3.意大利&德國(guó)?德國(guó)市場(chǎng)現(xiàn)狀及預(yù)測(cè)?2023Wezo.-AllRightsReserved第04章北歐4.北歐?北歐各國(guó)市場(chǎng)現(xiàn)狀及預(yù)測(cè)4035302520151050403530252034.8530.627.09 24.1421.67 19.3415.4815.5515.871510504035302520151050403530252034.8530.627.09 24.1421.67 19.3415.4815.5515.871510503333414.8915.3715.76.14.8915.3715.76429.4325.99 23.0120.4219.24201720182019202020212022*202320242025201720182019201720182019202020212022*202320242025來(lái)源：來(lái)源：Statistaestimates?2023Wezo.-AllRightsReserved4.北歐?北歐各國(guó)市場(chǎng)現(xiàn)狀及預(yù)測(cè)SalesrevenueinbillionUSdollars353013.4311.9710.731.8627.8724.6121.8919.6118.093025252020151510105500SalesrevenueinbillionUSdollars353013.4311.9710.731.8627.8724.6121.8919.6118.09302525202015151010550025.4811.3810.549.822.5811.3810.549.820.1217.9916.1514.95201720182019202020212022*202320242025201720182019201720182019202020212022*202320242025來(lái)源：來(lái)源：Statistaestimates?2023Wezo.-AllRightsReserved4.北歐?北歐各國(guó)市場(chǎng)現(xiàn)狀及預(yù)測(cè)?瑞典2021年實(shí)體商品（例如汽車零部件或電子產(chǎn)品）企業(yè)對(duì)企業(yè)(B2B)交易的銷售收入達(dá)?2023Wezo.-AllRightsReserved4.北歐?斯堪的納維亞市場(chǎng)現(xiàn)狀及預(yù)測(cè)0%5%10%15%20%25%0%0%5%10%15%20%25%30%28%28%24%24%1122%22%1112%12%B2B銷售量難以捕捉118%8%6%8%6%8%調(diào)查左）丹麥、挪威、瑞典；2022年3月；924*；B2B公司的決策者；*383名受訪者來(lái)自瑞典，281名受訪者來(lái)自丹麥，260名受訪者來(lái)自挪威。（右）丹麥、挪威、瑞典；2022年3月；302名受訪者；B2B公司的決策者不通過(guò)數(shù)字渠道進(jìn)行銷售來(lái)源：Litium?2023Wezo.-AllRightsReserved4.北歐?斯堪的納維亞市場(chǎng)現(xiàn)狀及預(yù)測(cè)?2023Wezo.-AllRightsReserved4.北歐?斯堪的納維亞市場(chǎng)現(xiàn)狀及預(yù)測(cè)其他B2B公司.線上銷量提高線上銷量不變線上銷量下降不清楚0%20%100%40%60%80%0%20%100%?2023Wezo.-All?2023Wezo.-AllRightsReserved第05章法國(guó)&比荷盧經(jīng)濟(jì)聯(lián)盟5.法國(guó)&比荷盧經(jīng)濟(jì)聯(lián)盟?法國(guó)市場(chǎng)現(xiàn)狀及預(yù)測(cè)20%8%6%4%2%20%8%6%4%2%0%25020015010050018%16%14% 9%11%10%18%16%14% 9%11%10%195.4474.42109.6178.4969.461.36156.1374.42109.6178.4969.461.36140.3126.53201720182019202020212022*202320242025201620172018201920202021201720182019202020212022*202320242025來(lái)源：Statistaestimates；FEVAD?2023Wezo.-AllRightsReserved5.法國(guó)&比荷盧經(jīng)濟(jì)聯(lián)盟?法國(guó)市場(chǎng)現(xiàn)狀及預(yù)測(cè)?2023Wezo.-AllRightsReserved5.法國(guó)&比荷盧經(jīng)濟(jì)聯(lián)盟?法國(guó)市場(chǎng)現(xiàn)狀及預(yù)測(cè)41%39%730%35%41%39%730%35%0%10%20%30%40%50%60%70%80%90%100%54%54%35%35%4%39%337%21%17%44%?2023Wezo.-AllRights?2023Wezo.-AllRightsReserved5.法國(guó)&比荷盧經(jīng)濟(jì)聯(lián)盟?法國(guó)市場(chǎng)現(xiàn)狀及預(yù)測(cè)提高B2B電子商務(wù)收入50%38%31%29%27%10%8%4%Content?2023Wezo.-AllRightsReserved5.法國(guó)&比荷盧經(jīng)濟(jì)聯(lián)盟?荷蘭市場(chǎng)現(xiàn)狀及預(yù)測(cè)企業(yè)比例6025%14.8%17.9%18%17.7%16.1%16.4%16.9%16.5%企業(yè)比例6025%14.8%17.9%18%17.7%16.1%16.4%16.9%16.5%16.3%19.4%5020%40302010048.2954.5142.92 38.234.0829.6622.2620.04.1818.201320142013201420152016201720182019202020212022來(lái)源：Statistaestimates；Eurostat?2023Wezo.-AllRightsReserved5.法國(guó)&比荷盧經(jīng)濟(jì)聯(lián)盟?荷蘭市場(chǎng)現(xiàn)狀及預(yù)測(cè)?2023Wezo.-AllRightsReserved5.法國(guó)&比荷盧經(jīng)濟(jì)聯(lián)盟?荷蘭市場(chǎng)現(xiàn)狀及預(yù)測(cè)40%0%5%10%15%20%25%30%35%40%35%28%23%23% 35%28%23%23%20%20% 10%2022年在荷蘭進(jìn)行的一項(xiàng)調(diào)查顯示，時(shí)間效率是企業(yè)對(duì)企另外23%20%20% 10%家來(lái)源：Ipsos;ShoppingTomorrow?2023Wezo.-AllRightsReserved5.法國(guó)&比荷盧經(jīng)濟(jì)聯(lián)盟?荷蘭市場(chǎng)現(xiàn)狀及預(yù)測(cè) 0%20%0%20%40%60%80%100%120%?2022年在荷蘭進(jìn)行的一項(xiàng)調(diào)查，iDEAL網(wǎng)銀是企業(yè)對(duì)企業(yè)(B2B)買(mǎi)家的主要支付方式，有45%的受訪者選擇這個(gè)方式。B2C交易中最常使用的支付方式同時(shí)也被被信息技術(shù)領(lǐng)域近60%的B2B買(mǎi)家使用。家來(lái)源：Ipsos;ShoppingTomorrow?2023Wezo.-AllRightsReserved5.法國(guó)&比荷盧經(jīng)濟(jì)聯(lián)盟6050302010055.5248.3842.1536.7632.06 29.1622.3823.0923.97201720182019202020212022*202320242025來(lái)源：Statistaestimates?2023Wezo.-AllRightsReserved第06章其他歐洲國(guó)家6.其他歐洲國(guó)家?各國(guó)收入水平及預(yù)測(cè)90807050403020100 6044.9968.5544.9939.0360.0639.034052.8133.9252.8129.5346.5529.5326.43026.437.8221.1219.3417.920 22.9324.9927.4519.3417.920100201720182019202020212022*202320242025201720182019202020212022*203220242025?2023Wezo.-All?2023Wezo.-AllRightsReserved6.其他歐洲國(guó)家?各國(guó)收入水平及預(yù)測(cè)16454035302520151050 11.5112.8214.5541.435.3430.3226.13 22.6519.611412108642016454035302520151050 11.5112.8214.5541.435.3430.3226.13 22.6519.611412108642013133912.0410.859.798.85 7.395.675.96.14.2017