經(jīng)管營銷制作工具集

ZionConsultingConfidential

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Action/reactionZionConsultingConfidential

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Action/reactionZionConsultingConfidential

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Againstthetide/withthetideAgainstthetideWiththetide..................ZionConsultingConfidential

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Balance/imbalance…

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Balance/imbalance…

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Balance/imbalance…

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BarchartGraphTitleZionConsultingConfidential

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Chances/risks…

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ChangeofdirectionMomentofdirectionalchangeZionConsultingConfidential

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ChinamapBoxTitleLevel1textLevel2textLevel3textZionConsultingConfidential

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Circulation(2factors)………………………………………ZionConsultingConfidential

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Circulation(3factors)……………………………………………………ZionConsultingConfidential

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Circulation(4factors)…………………………………………………………………ZionConsultingConfidential

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Circulation(5factors)………………………………………………………………………………ZionConsultingConfidential

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Circulation(6factors)……………………………………………………………………………………………ZionConsultingConfidential

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Circulation(7factors)…………………………………………………………………………………………………………ZionConsultingConfidential

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Circulation(8factors)………………………………………………………………………………………………………………………ZionConsultingConfidential

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Clienttypes$”Unsure"”Hesitant"”Successful"”Hopeless"”Drowning"”Struggling"EnsuresurvivalinshorttermRestructuringorsearchforpartnersActivelyinitiatestructuralchangeGrowingandpositioningprojectSecurefutureStrategyprojectStartouttowardthefutureSpecificimple-mentationprojectClienttypeNeedProjecttypeZionConsultingConfidential

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ColumnsandtablesColumnTitle1Category1TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshereColumnTitle2TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshereColumnTitle3TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshereCategory2TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshereCategory3TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshereZionConsultingConfidential

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ColumnsandtablesColumnTitle1Category1TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshereColumnTitle2TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshereCategory2TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshereCategory3TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshereZionConsultingConfidential

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ColumnsandtablesCategory1Category2Category3Category1Category2Category3Category1Category2Category3Category1Category2Category3ZionConsultingConfidential

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ColumnsandtablesColumnTitle1ItemItemItemItemItemItemItemItemItemColumnTitle1ColumnTitle1ColumnTitle1NumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberZionConsultingConfidential

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ColumnchartGraphTitleUnitCAGR??%ZionConsultingConfidential

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ColumnchartGraphTitleUnitCAGR??%TopLevelLabelTopLevelLabel0100200300400500600OptionalZionConsultingConfidential

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ColumnchartYoucanputyourpointshereintheheaderoftheboxGraphTitleCAGR??%ZionConsultingConfidential

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ColumnchartHeaderGraphTitleHeaderGraphTitleUnitUnitZionConsultingConfidential

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ColumnchartHeaderGraphTitleHeaderLevel1textLevel2textLevel3textUnitZionConsultingConfidential

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ColumnchartGraphTitleHeaderLevel1textLevel2textLevel3textUnitZionConsultingConfidential

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ColumnchartYoucanputyourpointsherelikeconclusionUnitCAGR??%ZionConsultingConfidential

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ColumnchartCategory4Category3Category2Category1Column1000000000000000GraphTitleCategory5000TotalUnit0000000000000000000000000000000000000000000000X,000X,000X,000X,000X,000X,000LabelLabelLabel000000000Series1Column2000000000000000000Series2Series1Series2ZionConsultingConfidential

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ColumnchartSubTitleSubTitleSubTitle000000000000000000000000000LabelLabelLabel000000000000000000000000000LabelLabelLabel000000000000000000000000000LabelLabelLabel000000000000000000000000000LabelLabelLabel000000000000000000000000000LabelLabelLabel000000000000000000000000000LabelLabelLabelSubTitleSubTitleSubTitleSeries1Series2Series3DashLineZionConsultingConfidential

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Conflict…

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?ConflictZionConsultingConfidential

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Consequences(2)............ZionConsultingConfidential

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..................Consequences(3)ZionConsultingConfidential

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Consequences(4)........................ZionConsultingConfidential

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Consequences(5)..............................ZionConsultingConfidential

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Consequences(2)………

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Consequences………………123456ZionConsultingConfidential

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Consultantsprofil(English),[FirstnameLastname]…Position:………………..Yearofbirth:………………..Nationality:………………..Languages1990–1994Education…

Updated:MM/YYProfessionalexperienceMethodologicalcompetenceSince10/1992…

…IndustrycompetenceKeyprojects……ZionConsultingConfidential

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CooperationZionConsultingConfidential

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CooperationZionConsultingConfidential

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270170+10.6%/年+9.6%年64.3%2000年45035.7%63.3%36.7%65.4%34.6%+11.1%/年+9.7%年+10%/年+11%年2010年2005年國內(nèi)零部件銷售預(yù)測（10億元人民幣）ZionConsultingConfidential

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DeadendZionConsultingConfidential

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DependanceZionConsultingConfidential

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DevelopmentZionConsultingConfidential

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DiceZionConsultingConfidential

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DirectionZionConsultingConfidential

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Factors(2)…

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Factors(4)…Successfactors…………ZionConsultingConfidential

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Factors(5)……………Successfactors…ZionConsultingConfidential

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SuccessfactorsFactors(6)…………………ZionConsultingConfidential

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Feedback…

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Feedback…

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FeedbackZionConsultingConfidential

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Feedback?!ZionConsultingConfidential

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FeedbackZionConsultingConfidential

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Filter…

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FilterInitialsituation1.Criterion2.Criterion3.CriterionResultZionConsultingConfidential

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FlexibilityZionConsultingConfidential

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FlexibilityAbilityIntentionFlexibiltyZionConsultingConfidential

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FlexibilityZionConsultingConfidential

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Focus–expansion…………………t…………………tZionConsultingConfidential

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GrowthZionConsultingConfidential

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Guidelines……………ZionConsultingConfidential

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HarmonyZionConsultingConfidential

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Hurdlesandbrakes…………CompanyXZionConsultingConfidential

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Impact.....................ZionConsultingConfidential

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Influence(1factor)…

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Influence(2factors)ZionConsultingConfidential

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Influence(4factors)ZionConsultingConfidential

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Influence(4factors)ZionConsultingConfidential

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Influence(6factors)…………………ZionConsultingConfidential

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Input/output……...……...ZionConsultingConfidential

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InteractionZionConsultingConfidential

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Marginchart100%?%Label?%Label?%Label?%Label?%LabelTotalinValueIndexLabelLabelLabelLabelLabelLabel000000000?%?%?%000?%?%000000ZionConsultingConfidential

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…Matrix…………ZionConsultingConfidential

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Matrix……………ZionConsultingConfidential

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MatrixDimension2Dimension1ScaleScaleScaleScaleLevel1textLevel2textLevel3textLevel1textLevel2textLevel3textLevel1textLevel2textLevel3textLevel1textLevel2textLevel3textZionConsultingConfidential

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MatrixLabelLabelLabelLabelDimensionIIContentDimensionILabelLabelContentContentContentContentZionConsultingConfidential

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Measuresplan–plannedactivitiesOverview:…ActivitiesWk...Wk...Wk...Wk...Wk...Wk...Wk...Wk...Wk...Wk...Comments……ZionConsultingConfidential

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Measuresplan–plannedmeasuresActivity:…Asof:…Objective:Results:Responsible:…Support:… Measures:…........................………ZionConsultingConfidential

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Measuresplan–plannedindividualstepsMeasure:...No.Asof:…1....IndividualstepsResponsibleSupportFormofresultStartDura-tionDead-linePro-jectCom-pleted........................ZionConsultingConfidential

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ModelsKeyStepsTypeyourphrasesandsentenceshereSourcesLevel1textLevel2textStep1Step2Step3Step4TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshereZionConsultingConfidential

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Moonchart11BarBallBarArrowZionConsultingConfidential

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Multipliers...++++...++++…+=ProjektteamsZionConsultingConfidential

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MultipliersZionConsultingConfidential

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MutualityZionConsultingConfidential

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ObstacleZionConsultingConfidential

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Obstacle…...…...ZionConsultingConfidential

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ObstacleZionConsultingConfidential

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OrganizationalandflowchartTextTextTextTextTextTextTextTextTextTextTextTextZionConsultingConfidential

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OrganizationalandflowchartPanteneJiehuaNewBrandRejoiceHead&ShouldersUlanWhisperArielTideJVBrandsCrestProfessionalMarketingSafeguardZestCamayAssistantBrandManager,2-5perBrandMedia&CommercialProductionMarketingManagerDimitriPanayatapolousSchoolProgramGroupNursesforSchoolProgramRandallBeardMarketingDirectorReneCoMarketingDirectorKenDoiMarketingDirectorRobinOxendineMarketingManagerPeterFoystonMarketingManagerLaundryHaircareToothpaste/SoapSkincare/PaperVacantGeneralManagerBradCasperGeneralManager*VacantGeneralManagerVirginiaLeeVicePresident*MarketingOrganizationZionConsultingConfidential

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OrganizationalandflowchartCompetitiveModelsMarketResultsFeasibleScenariosIndiaChinaPhilippinesSuccessRequirementsBacardiStrategyAsiaWhiskyOpportunityAssessmentMarketArchetypeModelSizingPricingBacardiStrategyOverlapDetermineWhethertoProceedFurtherExecuteWillwhiskyhelptobuildBacardirumglobally?

Arethereopportunitiesforwhiskyintherestoftheworld?YesDevelopObjectives&StrategiesFinancialGoalsMarketPrioritiesAcquisitionorOrganicGrowthProduct/Marketing/DistributionStrategiesProcessMapZionConsultingConfidential

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Option………123ZionConsultingConfidential

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…………Option1234ZionConsultingConfidential

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OptionquitdevelopeZionConsultingConfidential

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PenetrationZionConsultingConfidential

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PiechartHeaderChartTitleLabel%Label%Label%Label%Label%Series1Series2Series3HeaderChartTitleLabel%Label%Label%Label%Label%100%=XXXX100%=XXXXZionConsultingConfidential

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PiechartChartTitleLabel%Label%Label%Label%Label%Series1Series2Series3HeaderLevel1textLevel2textLevel3text100%=XXXXZionConsultingConfidential

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PiechartChartTitleLabel%Label%Label%Label%Label%ChartTitleLabel%Label%Label%Label%Series1Series2Series3ChartTitleLabel%Label%Label%Label%Label%ChartTitleLabel%Label%Label%Label%100%=XXXX100%=XXXX100%=XXXX100%=XXXXZionConsultingConfidential

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Plus/minus…...…...ZionConsultingConfidential

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Plus/minus…...…...+–ZionConsultingConfidential

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Plus/minusZionConsultingConfidential

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Portfolio+––+ZionConsultingConfidential

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Portfolio+++––+++ZionConsultingConfidential

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PressureZionConsultingConfidential

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PressureZionConsultingConfidential

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PressureZionConsultingConfidential

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PrioritizationPrioritizationZionConsultingConfidential

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Process………………ZionConsultingConfidential

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Process………………………123412345ZionConsultingConfidential

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Process–decrease…………………………12345ZionConsultingConfidential

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Process–increase…………………………12345ZionConsultingConfidential

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ProgressZionConsultingConfidential

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ProjectPhaseI…PhaseII…PhaseIII…ZionConsultingConfidential

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Project…weeks…weeks……PhaseIPhaseII……………4312…ZionConsultingConfidential

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ProjectprocedurePhasesTimerequiredProjectfeatures......PhaseI...PhaseII.........PhaseIII...…weeks…weeks…weeks…………1234ZionConsultingConfidential

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PuzzleZionConsultingConfidential

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Puzzle(forcolorpresentations)ZionConsultingConfidential

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Puzzle3parts123Toapplycolor,ungrouptheobject,thenregroupitafterwards=ZionConsultingConfidential

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Redesign(Cube)Redesigndoesnotmean:But:SolvingindividualproblemsCreatingacomprehensivesolutionZionConsultingConfidential

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Redesign"Shotgun""Marksman""Automaticpistol"OpenfireinanuncontrolledmannerRatherdissatisfactoryresultLengthysightingGoodbutrarelyoptimalresultNotappropriatefordynamicenvironmentandtargetRapidsightingSwiftfeedbackHitbull’seyeafterafewinteractiveshots!TargetsolutionActualsituationZionConsultingConfidential

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Resistance......ZionConsultingConfidential

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RestructuringImprovementofliquidityCostreductionReductioninpersonnelStructuralchangePositioningonthemarketImprovementofliquidityCostreductionReductioninpersonnelStructuralchangePositioningonthemarketRestructuringdoesnotmean...But...ZionConsultingConfidential

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RethinkZionConsultingConfidential

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Separation………ZionConsultingConfidential

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Separation.........…ZionConsultingConfidential

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Separation……......……ZionConsultingConfidential

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SpinningoffpartsofacompanyZionConsultingConfidential

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Storyboard……………………ZionConsultingConfidential

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Storyboard………………………………ZionConsultingConfidential

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Strengths/weaknessesStrengthsWeaknessesWeaknessesStrengths……...…………………...……...TodayTomorrowZionConsultingConfidential

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TableZionConsultingConfidential

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TableZionConsultingConfidential

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Target(1factor)…ZionConsultingConfidential

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Teamorganization...ClientRittenHouseN.N.N.N.N.N.N.N....ClientRittenHouseN.N.N.N.N.N.N.N.........................ZionConsultingConfidential

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TextinboxBoxtitleBoxtitleBoxtitleLevel1textLevel2textLevel3textLevel1textLevel2textLevel3textLevel1textLevel2textLevel3textZionConsultingConfidential

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TextinboxBoxtitleBoxtitleBoxtitleBoxtitleLevel1textLevel2textLevel3textLevel1textLevel2textLevel3textLevel1textLevel2textLevel3textLevel1textLevel2textLevel3textZionConsultingConfidential

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TextinboxBoxtitleBoxtitleBoxtitleBoxtitleLevel1textLevel2textLevel3textLevel1textLevel2textLevel3textLevel1textLevel2textLevel3textLevel1textLevel2textLevel3textZionConsultingConfidential

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TextinboxBoxtitleBoxtitleBoxtitleBoxtitleLevel1textLevel2textLevel3textLevel1textLevel2textLevel3textLevel1textLevel2textLevel3textLevel1textLevel2textLevel3textPhaseIPhaseName(TitleCase)PhaseIIPhaseNameZionConsultingConfidential

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TimetableWkMonth................................................Issues…ZionConsultingConfidential

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Value-addedchainSupplierCustomerDevelopmentProductionSalesDistributionCompanyZionConsultingConfidential

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VisionVisionZionConsultingConfidential

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Wasteofresources–problemProblem3Problem1Problem2Problem4ZionConsultingConfidential

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Wasteofresources–solutionSolutiontoproblem3Solutiontoproblem1Solutiontoproblem2Solutiontoproblem4ZionConsultingConfidential

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ChinaisamarketofgreatpotentialforGeberitFavorablemacro-economicenvironmentRB&Pexpectsasalesrevenueofmorethan150millionforGeberitChinabyyear20051):EconomistIntelligenceUnitDrivenbycontinuedstrongfixedinvestmentgrowth,therealannualGDPgrowthwillbemaintainedatabove7%Productconcept&standardBrandnewproductconceptNewindustrystandardsandregulationsarecomingouttoreplaceormodifytheoldonesBusinessopportunitiesforconcealedcisternwillbegeneratedbecauseoffat-growingmediumtohighendsanitarymarketFirstmoveradvantagePromisingmarketforconcealedcisternEncouragingmarketpotentialforpipingproductsConstructionindustrywillundergoastrongannualgrowthrateof8%,whichpresentspotentialforGeberit’spipingproductsZionConsultingConfidential

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Asashort-termcash-cow,morepublicproductsareexpectedtobesoleincontributingtotheearlybreakevenProjectsellingonlyPurelyimportDoesn’ttakeupmuchcorporatecapacityHighunitpriceHighprofitmarginShort-termsales-uppotentialStrongSwissbrandwithoriginalimportconceptCurrentsalesofpublicproductsaccountfor38%ofGeberitgrosssalesturnoverSource:Geberit,RB&PanalysisLong-termprospectThemarketsizeforpublicproductsitselfislimitedandshrinkingLimitednumberoftargetedhigh-endhotelsandbuildingsforGeberitManycompetitorswithintheindustryLackofone-setsolutionCombinedsellingapproachisbecomingdifficult(e.g.KohlertowhomGeberitusedtoprovideelectronicproducesandsellinprojectshaslauncheditsownelectronicproductsMarketsizeforGeberitpublicproductsislimitedZionConsultingConfidential

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Booz-Balltablesshouldbecleanandorganized,allofthesamecolor,andindividualcirclesshouldnotbetoolargeBreadthandDepthofFunctionalityStrengthofArchitectureAbilitytoSupportEaseofImplementationOverallStrength

ofSolutionACNielsenInformationResources,Inc.KenosiaInteractiveEdgeDemantraMercariRW3TechGraphTitle,TimePeriodSubtitleHighLowKey:ZionConsultingConfidential

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Stackedbargraph2135408454AxisTitleAxisTitleSource: What’sthesource?Title,TimePeriodSubtitleZionConsultingConfidential

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100%stackedbargraphAxisTitleAxisTitleSource: What’sthesource?Title,TimePeriodSubtitleColumn1Column2Column3Column4Column5KeyZionConsultingConfidential

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Stackedcolumngraph2135408454CAGR1995-1999Total xx%AxisLabelAxisLabelDataset5 xx%Dataset4 xx%Dataset3 xx%Dataset2 xx%Dataset1 xx%Source: What’sthesource?Title,TimePeriodSubtitleZionConsultingConfidential

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100%stackedcolumngraphAxisLabelAxisLabelCAGR1995-1999Dataset5 xx%Dataset4 xx%Dataset3 xx%Dataset2 xx%Dataset1 xx%Source: What’sthesource?Title,TimePeriodSubtitleZionConsultingConfidential

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Waterfallchart,doublestepAxisTitleAxisTitleTitle,TimePeriodSubtitleDataset1Dataset2Source: What’sthesource?ZionConsultingConfidential

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Tornadochart:back-to-backbargraphsAxisTitleCategoryACategoryBCategoryCCategoryDCategoryFAxisTitleCategoryESource: What’sthesource?Title,TimePeriodSubtitleZionConsultingConfidential

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Tornadochart:horizontalstackedchartAxisTitleCategoryACategoryBCategoryCCategoryDCategoryECategoryFCategoryGCategoryHSource: What’sthesource?Title,TimePeriodSubtitleZionConsultingConfidential

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Combinationlineandcolumngraph:dual-axisAxisTitleAxisTitleDataset1Dataset2AxisTitleSource: What’sthesource?Title,TimePeriodSubtitleZionConsultingConfidential

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Areagraph:datalabelsinsideAxisLabelAxisLabelSource: What’sthesource?Title,TimePeriodSubtitleZionConsultingConfidential

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Piegraph:labelsonoutsideTitle,TimePeriodTotal=xxmillionOrderthepiecesfromlargesttosmallest,unlesssomeotherorderislogicallymoreappropriate.Ingeneral,theangleofthefirstsliceshouldbesettozerodegrees.Source: What’sthesource?ZionConsultingConfidential

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InitialProjectTimeline(InWeeks)Ganttchart/timelinediagramActivities12345678RefineApproachDevelopHypothesesConductMarketscapeScansInterviews&InternalAssessmentIdentifyBusinessModelOpportunitiesDevelopOpportunityProfilesDevelopPathForwardKeyMilestonesZionConsultingConfidential

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Timeline3rdQuarter,1998Stockholdersvotetodonatemoneytocharity2ndQuarter,2000MillennialriotsandY2KbugcausemarketshutdownStartupsgoonsaleandCompanycollects$200millioninbailout19981999200020011stQuarter,1998Companypostsnetprofitof$20Mfor19972ndQuarter,1999BillGatesinitiateshostiletakeoverofcompanyCompanydevelopspieinfacestrategy4thQuarter,2001“20AcresandaDigitalSuperhighway”programwinsstockblue-chipstatus2002ChartTitleIfCompanyleveragesprofitstoenternewmarkets,itcouldemergeasanindustryleaderby2002.ZionConsultingConfidential

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Porter’sfiveforcesThreatofNewEntrantsThreatofSubstitutesBargaining

PowerofSuppliersBargaining

PowerofBuyersIndustryRivalryZionConsultingConfidential

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ThreeinterlockingcirclesLabel1Label2Label3LabelALabelBLabelCNote:Youcancheck“Semi-transparent”inthe“MoreFillColors”dialogboxtocreatetheoverlappingcoloreffect(usedontheLabelA,B,Csection).ZionConsultingConfidential

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Four-piecepuzzle(assembled)ZionConsultingConfidential

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Focusingonrevenue/profitabilityorientedbusinessmodelshavesignificantimplicationsforsupplychaindesignTraditionalSupplyChainDesignsSupplyChainDesignInnovationsOveralllogisticscostsChannelservicelevelsDoityourself

FocusongettingstuffoutthedoorCustomer-levelrevenue/profitabilityCustomer-levelservicestandardsCollaboratewithsupplychainpartnersFocusoncreatingcustomervalueZionConsultingConfidential

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OurEvolutionaryMastershavedeftlymanagedsupplychaincomplexityandrelationshipsoverthelastdecade…ManagingRelationshipsIntegratetechnologiestoextendintosuppliersandcustomersBuy,build&borrownewcapabilitiesfromthebestcompaniesSupplychainhumanperformance-engagingyourpeopleBuilddemandchainsynchronizationcapabilitiesManagingComplexityIntegrateandcontinuouslyimprove:operationalexcellenceCompressthesupplychaintoeliminatewastedtimeandinventoryCreatene